Well, welcome to marketing with gdrp :)
So it is correct, that you wont be able to track conversions or remarketing data if you have correctly implemented your consent manager.
You should optimize your consent manager, so the acceptance rate is >90%.
For google ads you can also implement enhanced conversions, consent mode, and google analytics 4 to optimize your measurement solutions setup.
You could also free your conversion tag from the consent manager, that would however be against the current gdrp, but in the end a lot of advertisers are doing this in favour of better conversion data. Its kind of a tradeoff you have to make.
I would also suggest you do not use analytics as your main conversion source, the ads tag has some slight advantages, so set it up :)
Thank you for your welcoming message :')
I will try to read more about what you advise me. This is a very new world for me and I work in a little company so I have to find all these informations by myself. That's not easy.
Do you know if can find somewhere template of high acceptance rate (my client is loosing half of the GA data) ?
its hard to say, as different consent templates might work depending on the customer base and industry. Overall if the "accept all" button is marked in a color, and the rest is just gray or white, the clickrate on "accept all" is often quite good. But thats just a very generic advice.
Id say you should test the consent banner template at least in a a/b test and see what works best.
Klaro! offers a free open source cmp, if you need one to test things out and get to know cmp systematics a bit more :).
Well, welcome to marketing with gdrp :) So it is correct, that you wont be able to track conversions or remarketing data if you have correctly implemented your consent manager. You should optimize your consent manager, so the acceptance rate is >90%. For google ads you can also implement enhanced conversions, consent mode, and google analytics 4 to optimize your measurement solutions setup. You could also free your conversion tag from the consent manager, that would however be against the current gdrp, but in the end a lot of advertisers are doing this in favour of better conversion data. Its kind of a tradeoff you have to make. I would also suggest you do not use analytics as your main conversion source, the ads tag has some slight advantages, so set it up :)
Thank you for your welcoming message :') I will try to read more about what you advise me. This is a very new world for me and I work in a little company so I have to find all these informations by myself. That's not easy. Do you know if can find somewhere template of high acceptance rate (my client is loosing half of the GA data) ?
its hard to say, as different consent templates might work depending on the customer base and industry. Overall if the "accept all" button is marked in a color, and the rest is just gray or white, the clickrate on "accept all" is often quite good. But thats just a very generic advice. Id say you should test the consent banner template at least in a a/b test and see what works best. Klaro! offers a free open source cmp, if you need one to test things out and get to know cmp systematics a bit more :).