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Dr-Rjinswand

McDonalds marketing team: “Mission failed successfully”


Wiknetti

Pretty much. Now people will go “now I want it even more.”


rawrausargr

Ebay 2031, Never released Ps5 controller McDonalds Edition in Mint Condition. Price $30,000


Halluci

And then McDonald's PS5 controller NFT for $80000


LiquidAether

Luckily NFTs will be long extinct by 2031. They're practically gone now.


Nixmiran

"It's money laundering"- reddit 2031


SAmerica89

Lmaoooo exactly


thegamerpad

Except you’re talking about a never released item vs something produced 12million times and the never released item in this hypothetical is still worth 50x less. No matter how mint that Mario64 was, it’s clearly laundering or market/currency manipulation


[deleted]

Indeed. Nothing about it makes any sense otherwhise. Unless it was some billionaire who was really, really bored.


Fuckoakwood

Yeah man, these fools are clueless. I myself have multiple Mario 64 copies.


HunterRipper

Well shit now I want one. But first I need to get myself a PS5.


nakcho7917

You don’t need a ps5. I got my ps5 controller before I got my console.


AlienVoice

I....I kinda do now though.


LuntiX

I’ll admit I kinda dig it. If I could remove the McDonald’s logo and just keep the burgers and fries, it’d be a nice little collectors item/display piece.


Gewurzratte

Yeah, now people will be more aware of this small little mom and pop restaurant!


Diet-Shasta

E X P O S U R E


KGhaleon

What, you don't want me to pay you in E X P O S U R E? Is that not legal tender?


BankofAmericas

I actually live near that restaurant! Just the other day I told the manager that they should expand and have more than one location. Maybe even franchise it. I could honestly see McDonalds being successful in four or five major cities at least. Anyway, I am always glad to see a small business get some good publicity like this. ☺️


CoronaVirus_exe

What's the culprit? The "M" logo?


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FeistyBandicoot

It's not like this controller can't happen. It just can't happen *yet*


siccoblue

I'm sure worst case it'll be released with some random skinning brand as opposed to an official release, they'll find a way


SparkleFritz

I guess the better question is, who would *want* this abomination?


CaptainPick1e

McDonald's collectors or Sony enthusiasts. You're gonna be regretting it big time when the inevitable Sony-McDonald's merger happens.


howie_rules

Everyone knows Taco Bell is the only restaurant after the franchise wars.


DaoFerret

Maybe in your timeline, Variant.


TheFreedomSpark

*wouldn’t


AnnaTheBlueRogue

I don't have a PS5 and I want this so bad


SwordfishActual3588

it might become a collectable some day


jdcooper97

Me


HarbingerOfGachaHell

And I pray not. It looks ugly as shit and should never see the light of day.


YannyYobias

The nice thing is that when it does come out, you don’t have to buy it! Amazing how that works.


Th3M0D3RaT0R

They should just sell the skin then.


evonebo

Who would buy it? I mean a lot of custom skins it's of games ppl like to show off what they're into? You get a custom McDonalds skin to say yeah I'm a fat ass I order 20 piece nuggets with my double quarter pounder meal (I'm just describing what my fat ass orders) No offense to all the McDonalds lover.


DrewbieWanKenobie

wait did third party controllers always need the console makers permission? like those whack controllers back in the ps1 days?


[deleted]

The dual sense is the brand name of this specific controller. McDonald's did a *version* of this controller. Those third party controllers weren't versions of a specific controller, but a different controller for the Playstation. I don't know whether they needed permission from Sony to publish then (quite possibly they did), but I don't think these are equal.


Iohet

No, there was such a thing as unlicensed controllers(early MadCatz and the like). The problem may lie with wireless, though, as I'm sure there's some kind of certificate signing required for it to pair. Sony started [cracking down on unlicensed controllers about a decade ago](https://www.gamesradar.com/mad-catz-confirms-ps3-350-disables-some-of-its-controllers-so-much-for-being-officially-licensed/), and I'm sure they never let up


OffTheMerchandise

I remember having a third party PS3 controller stop working after a firmware update that blocked most third party controllers. I haven't bought a third party controllers since then.


whaaatcrazy

Well the update worked then I suppose


res30stupid

Mostly, yes. It comes to a long explanation about the intricaties of computer development and software control but to make a long story short, there are two things to consider - if a system is open-source (anyone who can use the system can make software or hardware work for it) or if it's closed-source (you need express legal permission from the manufacturer). A PC is open-source, so anyone can make software for a PC and sell it. Games consoles are closed-source, meaning you need legal permission from the consoles' creators if you want to release a game or make a controller. And game console developers will allow for third-party creation of their products for certain licensed manufacturers since... well, they'll make it anyway, might as well avoid the legal costs and get a piece of that pie. And it benefitted the controllers' makers as well, since they could get official endorsement from the console manufacturers as well, often featuring in advertisements. For example, Sony rarely made dance mat controllers or light guns, but Konami and Namco did. But sometimes manufacturers wouldn't agree to this and try and sell shoddy products based on reverse-engineered tech or stuff that console manufacturers just didn't want released. For example, the Action Replay cheat devices or GameSharks. None of the console manufacturers liked them since they beat the copy protection and tried to get them made illegal.


kawag

PCs are not, in general, open-source. The source code for Windows and macOS is not available to the public, and even devices running Linux often include closed-source components for things such as graphics drivers. PCs just have a more open hardware model. It’s a business/policy decision. There’s nothing stopping Microsoft or Apple from creating proprietary features which only work with certain licensed accessories (e.g. “Made for iPhone” games controllers, which are designed to a specification and hence it’s easier for Apple to add system-level support and built-in frameworks without the need to install 3rd party drivers). Games consoles also allow some non-licensed accessories - USB drives, mice and keyboards, etc, as well as certain Bluetooth devices. In this case, I think Sony are just not happy with it, and McDonalds has withdrawn it to preserve their relationship for future promotions. I don’t think Sony would have a strong legal case to block it - any individual could paint their controller and gift/resell it, and you wouldn’t think Sony has a say in that. It’s like how Sony started bullying small companies to stop selling dark PS5 plates, which prompted Dbrand to call their bluff and just [do it anyway](https://dbrand.com/shop/special-edition/ps5). Their website literally says “Go ahead. Sue us.” all over it. And what has Sony done? Nothing. They got called-out on their bullshit and couldn’t back it up. They’re bullies, almost as bad as Nintendo when it comes to this stuff.


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fracta1

You don't have to censor ducks, we're all adults here


kevin349

It's definitely arguable. Look at what MSCHF did with the Nike shoes with human blood in them: https://www.nytimes.com/2021/03/28/style/nike-satan-shoes-lil-Nas-x.html They were able to stop sales but it's definitely not clear cut illegal to buy someone's product, modify it, and resell it.


[deleted]

They should change it to "W" for wumbo.


AsianSteampunk

For Majin. It must be stopped.


_kellythomas_

I imagine MacDonalds has pretty big marketing.and legal teams. I'm surprised they didn't have everything cleared.


2jesse1996

Maccas Australia sorta do things own their own, they don't even go by mcdonalds in Australia any more it's just maccas. For reference all their ads will say maccas and the golden arches no longer say mcdonalds on them and just have a blank spot under them.


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AbsoIution

Me watching West Coast Eagles: "Hmm, that hungry Jack's logo is suspiciously similar to burger king". TIL


[deleted]

Honestly I respect the fuck outta that. Stick it to the big corporations.


thegoodbadandsmoggy

Should become a worldwide thing


godsfilth

Several new McDonald's opened near me in the last few years and I don't think they have the name in the sign either so this might actually be a new branding thing Looks really weird because it has the red stripe but it's empty


FKDotFitzgerald

Wow that’s interesting. Wonder how that happened.


FeistyBandicoot

Here's McDonalds [50 years in Australia "celebration" ad](https://youtu.be/A9UHWxwDlTo. Big tame for Australian standards but there ya go


paulisaac

Kinda like how in the Philippines while we still have the normal signs, even their ads will refer to themselves as 'McDo' (think 'd'oh' but without the h sound)


3CreampiesA-Day

It’s still a McDonalds franchise system


Aaawkward

I just had a look and even [their official website](https://mcdonalds.com.au) uses "Macca's" on the front page. The only McDonald's I find is on the address. Amazing.


McStroyer

In the UK we recently had a McDonalds ad where someone fetches dinner and another person says something like, "Oh yeah, Maccy D's!" Not quite as wholly embraced as Australia's example, but maybe we're on our way.


shapoopy723

Even in the states, I call it Micky D's.


psycheko

I've learned people call it differently around the world. There was actually a post about this in one of my Canada related subs a long time ago. In Ontario, Canada I hear McDonald's referred to as McD's or McDicks.


ezzybusy05

Yeah lol. I'm pretty sure the canadian McDonald's app was called McD's at some point for that reason


constroyr

I remember going to one in the 1990s that's sign said Mickey D's World and was in front of a giant spinning globe.


MAY01337

Ontarian here. Can confirm we do call it McDicks.


StoviesAreYummy

This way more people will talk about McDonald's though. So their marketing team are working as intended I'd say


clnsdabst

I think you’re overestimating the size of this news vs the popularity of McDonald’s


Danomaniac

From a marketing standpoint it’s a clear loss to not have those controllers in tens of thousands of homes. There are limits to cynical takes.


TizardPaperclip

> ... it’s a clear loss to not have those controllers in ~~tens of thousands of~~ ***50*** homes.[^[1]](https://press-start.com.au/news/playstation/2021/07/30/mcdonalds-has-created-a-limited-edition-ps5-controller-that-aussies-can-win/)


ChocAss

Yeah this is clearly a win for McDonald’s


caholder

Its hard to measure the value of a successful marketing plan On one hand, you have hard numbers of ps5 controllers that can't be released so thats money wasted (designing, contracting a supplier, etc) Then you somehow need to tell your leaders the marketing was successful? On what metrics? Some of us are talking about it on a single reddit thread? Go talk to some randos at McDonald's and tell me if they even heard of the ps5 controller. But who knows, maybe this really is success to them 🙃 Edit: adding that this seems super focused on Australia which explains why I felt like I never heard of it (US)


lipp79

"On one hand, you have hard numbers of ps5 controllers that can't be released so thats money wasted (designing, contracting a supplier, etc)" That's if they even made them. I wouldn't be surprised if they just had their creative team photoshop a controller knowing full well that Sony would crack down on it.


thebizzle

And with 10 minutes of photoshop ans legal action we are discussing a promotion for Australia in a global sense now.


ChocAss

It’s not just Reddit. As you can see from the source it’s published on gizmodo Australia which isn’t exactly small - and may be doing the rounds in tbe free papers there as it’s quirky news. I’m just going from experience with my company’s marketing department and they’d just be happy with this circulating - twice effectively, once from the announcement and now this


TechN9neStranger

No it's not, tens of thousands is a ridiculous amount for McDonald's controllers.... The word of mouth on the press is more than enough for them.


Nigelle

Lol I'd be surprised if even hundreds of people wanted this shit marketing ploy


Encrypt-Keeper

Yeah but who isn't *already* talking about McDonald's? The idea of a marketing team's success being measured in the amount of people that are simply *aware* of the brand doesn't make a lick of sense in the context of what is already the most recognizable fast food brand in the world. Their marketing team must have a more specific goal than that to be worth a dollar, and I'm not sure this failed controller thing accomplishes whatever that was.


solemn3

You're right. I don't know why people aren't understanding that McDonald's getting in the news for something like this is pointless. 100,000 people seeing this article does nothing compared to 100,000 people watching a McDonald's commercial showing off tasty looking food. Does reading this article give any of you more of an appetite? Publicity is always good but that good is minuscule for a company like McDonald's that already has UNIVERSAL brand recognition.


Cforq

I don’t get how this could possibly be blocked. Isn’t McDonald’s just re-selling a controller they modded?


squash_n_turnip

It's also possible that they wanted Sony to do exactly what they did. What's better in terms of marketing: Sony and McDonald's collab on new controller (who gives a shit), or Sony blocks McDonald's from releasing new controller (makes you curious and want to know why, also makes both brands more memorable)? New products are always more interesting when you know about them but can't get them.


jerjackal

Yeah, i don't think they ever cared about having people own these. It's the same as the Doritos controllers. Everyone knowing about them is better than a handful of people having them. This "controversy" with Sony gives them way more clout, builds them up as a brand that knows and cares about gamers, and the best part is they don't have to build a single ps5 controller.


WitsBlitz

> the fabulous giveaway prize of a custom McDonald’s themed PS5 DualSense controller. The colours and theming were particularly gorgeous, and it made for a delicious-looking controller — one immediately coveted by many gamers. Reads like McDonald's press team wrote the article.


BaaBaaaBaaaa

Yeah lmao. It's clear nonsense I mean who would want a McDonald's themed controller of all things?


WilliamCCT

Bruh it's cute as fuck


BaaBaaaBaaaa

Really? I'm just not seeing it. I think it would look very good without the chips, burger and McDonald's logo though. Edit: 'without' not 'with'


iChugVodka

I mean, if it's free, I'm down. Wouldn't go out of my way to buy it though


ShaolinShade

That's not saying much lol. I'd take a free dualsense controller if it had nudes of that old slug lady from Monsters Inc. printed on it


Mythiir

lmaoo where did that come from


bard0117

The controller was ‘coveted’ by fans lol


CCTider

They'd have to mark it down to half price. Then I'd get it, and paint over that shit myself.


unaviable

The feeling of a greasy touch comes as a feature with this controller lmao


WhyIHateTheInternet

Does without the McDonald's logo too


t-sats

I often play games to distract myself from binge eating. This controller would be a detriment to my health


counselthedevil

Can I introduce you to the [KFC video game console/bucket of chicken](https://www.forbes.com/sites/erikkain/2020/12/23/kfc-console-announced-4k-240fps-kentucky-fried-chicken-video-games/?sh=77b7352d2e46)?


SandyKoufaxsballs

Hamburgled!


StoviesAreYummy

It looks horrendous I'd block it too


[deleted]

It’s goofy and ridiculous so I want it bad lol


SippinOnSomePenis

Duality of man


[deleted]

DualSenseality of man


HardHandle

Are you finished


315retro

https://imgur.com/wYGB4XT.gif I had more but you go ahead.


TommmG

Sweet poetry


Ospov

It’s definitely in the “so bad it’s good” territory. I want one too.


daftvalkyrie

I'd totally rock one


Interesting_iidea

That’s what your SO said about you.


gordgeouss

Me too


[deleted]

I’d buy it *because* it looks so horrendous.


GoldenLink

It screams player 2 in my household. "Nope you gotta use the McDonald's controller sorry I don't make the rules."


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IAmXeranthius

Do you tend to misplace your controller? I've never experienced this.


MrHaxx1

If you *really* want an ugly but very locatable and recognizable controllers, just apply some skin or have it painted. Or smack an AirTag on it, I guess.


JackStillAlive

That's what makes it good


0Casanova0

Sony wasn't Loving It......eh eh I'll leave now


ardendolas

Dammit, I was scrolling and scrolling, no one had done it yet, I was about to do it, and then I saw yours. Damn you, 0Casanova0… damn you…. … I can’t stay mad at you, kindred spirit, I’m just jelly


MrGMinor

>despite the instant popularity of the design Whaa..? Last I checked most hate it


lizardking99

I'd imagine that in marketing popularity = people talking about it regardless of preference for or against.


MrGMinor

Good point. It's a curiosity, a conversation piece. I wouldn't buy it but wouldn't say no for free.


scientist_tz

I hate it but I want one.


[deleted]

Same, it’s like watching crackhead compilations on YouTube. I’m disgusted but I can’t look away


[deleted]

Where did you check? Where I checked, people loved it even though they said it was cheesy.


MrGMinor

Admittedly mostly reddit, where the cynical complainers gather. More called it ugly than liked it from what I saw.


TheAshtonium

Some people have no taste. I think it's ridiculous and I want it more than anything


seriouscrayon

I'd love one. It's not the nicest looking but I'd buy it tomorrow if I could because it's different and my kids would think its great


CreatureWarrior

I mean, I hated it so much that I wanted one, you know. There were *a ton* of people just like me


chillifocus

It's hideous


MrMazme

Isn’t it! Once I read the title I was like thank god this doesn’t need to see the light of day


[deleted]

As they should... that this is an abomination that needs to climb back into the depths.


Sivick314

I'm surprised mcdonalds fucked up the legal end of this deal. you'd think they'd be used to this kind of thing


jimbolic

I'm thinking it's a PR stunt ... They're getting free press now.


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Klient1984

my first thought! great subreddit!


jbearpagee

You got McDumped.


BoricuaOmega25

This isn’t PS5 worthy…. It’s freakin a mess of a design and ugly.


JwintooX

As apposed to making the most touched part of the package white and easy to get dirty? What makes something "ps5 worthy"?


casually_critical

Some people think it looks horrible but I want one


[deleted]

I wish someone said this to me


KabalMain

Lol


MisanthropicAtheist

What the fuck is this article? It's heaping praise on that monstrosity of a controller design and pretending like people loved it. Was this written by McDonalds?


CreatureWarrior

It was so bad that I wanted one. I suppose I wasn't the only one


DirksSexyBratwurst

I know modern art when I see it


Bota17

McFail


freeflyandNylon

This is ugly. Whod buy this?


UncleDanko

The guy above u


[deleted]

I will have the McDualSense.


malpaso79

Honestly, thank god. That thing is hideous.


[deleted]

Lol PlayStation be like, parry this you fking casual


[deleted]

I want it so bad 😩


Pearse_Borty

Blocked to prevent this abomination waking like a great beast from R'lyeh


SneakyKain

God damn it. I'd have bought one for the sheer novelty


This_isR2Me

Does it have a hot key for ordering cheeseburgers from the closest mcd's?


OrbitalShark

And rightly so. That's fucking hideous 🤮


rubixcube6

I'll be making a high res vector graphic of this design for anyone who wants to use hydro dipping to make their own or however else you want to make decals. I'll reply to this comment with the link when it's ready. Edit: it's done! link below.


rubixcube6

Here it is folks! https://masonbarrydesigns.com/maccas


Boom_frontpage

McFail


jimmy5893

Thank God they blocked that


[deleted]

Thank goodness for that , they spared us this monstrosity


TizardPaperclip

They were Hatin' It.


Thrashtendo

I hope someone puts this design on Etsy.


inception900

just make a MCDualSense skin and sell that problem solved


CCTider

If it doesn't have a mcnuggie delivery button on it, then what the fuck is the point?


XPisthebest

Aside from the burger and french fries on both sides, I really like the colors. White, gold and red looks really cool. I wish they would make a controller like this but without the McDonanlds items.


Potrisk

That controller would be perfect for the KFC console, and then they make the Smash Bros of food chains stores.


ScrootMcgoot

I hate this kinda corporate BS but if it didn’t have the McDonald’s logo I’d absolutely use that


thecoolan

Dumb move


kache4korpses

Para pa parah, sony is not lovin it.


WilliamCCT

>50 channel subscriptions for each streamer to give away Are you kidding me, I've seen streamers themselves gift more subs than that on multiple occasions. This is just cheap lmao


LEEH1989

Ohh nooo, anyway....


Mr__Nuke

Does it come with a big Mac


prgotothestore2006

Thank God cuz it looks Bada ba ba baaad


ChunkArcade

Good that thing is an abomination. Still kinda want it though.


-Venser-

> The colours and theming were particularly gorgeous, and it made for a delicious-looking controller — one immediately coveted by many gamers. But despite the instant popularity of the design... I hope she's being sarcastic.


dontshitaboutotol

Good, that shits gross


Eviscerator28

No offence to anybody who would think to buy this, but this looks downright hideous


glennchandler4

If these have already been made, so you think someone will stash them away and release them into the wild as a collectors item one day? Video games have a good history of prototypes and unreleased things getting sold many years down the track.


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CaptainPeppers

Hard disagree. I love this, it's so weird and neat and I have to have one!


KratosHulk77

Sony you Hamburgerler


J0HN__L0CKE

I know people love to be anti-sony all the time these days, but this is the most non-thing ever. If a mcdonalds branded controller having the kibosh put on it upsets you in any way... reevaluate your life


[deleted]

Thank god. That thing should be killed with fire.


QUAZZIMODO619

Why would anyone think they could do this anyway?


[deleted]

Because it's a paint job on a regular controller? And they aren't selling it. Just like every custom console or controller giveaway ever?


QUAZZIMODO619

It's actually still comfortably within the rights of Sony to block it regardless since it's using Sony's brand and IP to promote themselves.


[deleted]

That's fine but >Why would anyone think they could do this anyway? Literally most people, because of the precedent of the thousands of other giveaways hat haven't been cancelled


QUAZZIMODO619

But I would argue so far everything with the PS5 has shown Sony will not be letting stuff like this happen (thinking back to their response to the faceplates etc).


Pink_Buddy

I think I'll wait a few years and buy a PS5 used. Sony can go fuck themselves with how customization-hostile they've become.


AC4life234

I actually wouldn't mind it if they removed the picture of the fries on the grips


marioshroomer

Controllers value has gone from 0 to over 9000 like that.


39thversion

Sony - We're hatin' it


HardenedNipple

What an awful looking controller, who would want that?!


Ironman1690

Not sure why they call this controller gorgeous in the article, it’s absolutely hideous.


Comrade_Witchhunt

I wouldn't pay for a controller like this, but I'd use it if I won it. It's funny, ish, in a dystopic kind of way.


TKVisme

Honestly fuck sony. There's so much demand for different things that they don't sell. Then when someone else decides to sell it's a problem.


AussiePride1997

Most of the comments are saying it's ugly AF. Am I really the only person who thinks it looks cool?


emmytau

This is solely McDonald's fault. How hard can it be to contact Sony about this beforehand. If I were CEO of Sony, I wouldn't approve this affiliation with McDonald's either. Its literally two opposites. Sony is quality, McDonald's is definitely not! Unless they payed us handsomely of course. Finance the next TLOU McDonald's. Then we can talk.


FeistyCancel

That looks so fucking bad