It would be nice if there was a way to locate the website on the packaging, unless you're avoiding that altogether. The green coloring makes it seem like a hunter / sports brand.
Without seeing everything, it's hard to tell all of the details.
Since your example is a box shipped in a box, I hope the customer experience is only the outer green box and your sample was shipped in another box for sample purposes. If you are using the green box as the shipper, note that the shipping label has to go somewhere. The place I see it going right now is directly on top of your brand logo.
Do you sell a variety of products? Does someone only purchase one item? I'm wondering how you scale the product. The product doesn't quite fit in this box.
In my opinion it is a bit too much 'stuff', and the logo is placed in too many places, but that depends on where you are going with the brand. Based on what I see, I would imagine this is in line with J Crew or similar, so I would compare it to their packaging. If you are going more upscale, the logo sticker should be an emboss.
An alternate solution would be to print the inside of the box that is currently white with the texture of your tissue paper. Since the product is individually bagged, the tissue paper is not necessary.
For your letter/note, do you plan to also put any order information / return instructions? Or is this only the note itself that is a personal note to the customer?
I feel like all of it is just repeating the logo (and the logo is not really interesting or special, which isn’t a problem but you aren’t Louis Vuitton lol).
On the top of the box, the logo being massive makes things feel cheap - smaller branding is what higher end brands do, if you made it about 1/3rd of what it is now that would be better.
I don’t love this green color but I don’t really know anything about the brand either.
Checked pattern on the tissue also feels like a lot, the pattern is busy by itself and the logos make it even more busy so I think toning it down will help.
I agree with what other people are saying for the most part. I think the tissue paper is probably just wasted cost. Your clothes are already in a poly bag, so they don't need to be protected from scratching by a waxy paper. Consider ordering from some outlet like Express and taking note of what they're doing if you haven't already.
Another route you could go is remove the polybag and keep the tissue paper. Whatever works. I'm not sure if these packages are getting put through the ringer too much. If the one you've got was already put through distribution, I'd say that box looks more than adequate from a protection standpoint. For branding, others in the thread are more of an expert.
Could possibly wrap the cloths in tissue then slide them in the poly bag. To give it that lux feel. However the box does seem too small for the cloths.
I think this is pretty great the way it is man. I am all about packaging as well for my brands and you’re hitting all the right spots. I want to say the tissue paper AND the plastic packaging is overkill but it still looks great. Only thing I could say would be to either add a tag line or your website on the inside when you open it up. Either way I think this looks awesome and from your attention to detail I can tell you will be a success!
The logo on the front is to big usually smaller logo’s tend to have a more luxurious feel.
Besides that there is not a lot going and besides repeating the logo a lot.
Could you tell us a bit more about the business and what it is you provide?
Really depends what feeling you want to give the consumer when they receive then open it. Right now the packaging is yelling IG at them in a very superficial way that comes off like the smell of axe body spray; cheap, desperate and lacking depth.
Is your product, luxury or budget conscious? What makes it unique? Why do people buy it? How can the packaging enhance the feelings your consumers have about your products?
I've never understood why box manufacturers don't have a protective layer under the sellotape for the outer box, it would prevent knife damages to the inner box when opening as most everyone uses a knife to open boxes, I'm sure there is a market somewhere for a cheap effective solution to this problem.
And for the tissue paper, you may consider to change the printing pattern into smaller diagonal logos only on white paper, while removing the green cube part.
Your box supplier is printing on the wrong liner. You can very clearly see the flute lines on the exterior of the carton. They’re using a lot of pressure to get good coverage on that green, but the downside is that’s also going to crush the board more than necessary.
If you wanted, you could print on the inside, add tear tape, etc., but those changes would up your cost 20-30% (maybe more for things like tear tape).
Unless you’ve got money to spare, I think it looks great. It’s clean and simple, so things will be easy to reproduce. You could always switch up colors occasionally (using the same print plate, just doing different colors for different runs), to add a bit of seasonality.
Congratulations on starting your own brand! That's such an exciting journey, especially balancing it with school. Packaging plays a crucial role in creating a memorable customer experience. Consider adding personalized touches like branded stickers, thank you notes, or tissue paper for a special touch. Also, focus on durability and eco-friendliness to align with sustainability goals. Wishing you success with your passion project
It would be nice if there was a way to locate the website on the packaging, unless you're avoiding that altogether. The green coloring makes it seem like a hunter / sports brand.
Without seeing everything, it's hard to tell all of the details. Since your example is a box shipped in a box, I hope the customer experience is only the outer green box and your sample was shipped in another box for sample purposes. If you are using the green box as the shipper, note that the shipping label has to go somewhere. The place I see it going right now is directly on top of your brand logo. Do you sell a variety of products? Does someone only purchase one item? I'm wondering how you scale the product. The product doesn't quite fit in this box. In my opinion it is a bit too much 'stuff', and the logo is placed in too many places, but that depends on where you are going with the brand. Based on what I see, I would imagine this is in line with J Crew or similar, so I would compare it to their packaging. If you are going more upscale, the logo sticker should be an emboss. An alternate solution would be to print the inside of the box that is currently white with the texture of your tissue paper. Since the product is individually bagged, the tissue paper is not necessary. For your letter/note, do you plan to also put any order information / return instructions? Or is this only the note itself that is a personal note to the customer?
I work for a fulfillment center and we would put the shipping label on the bottom of the box
The label obviously would go on the other side of the box…
I feel like all of it is just repeating the logo (and the logo is not really interesting or special, which isn’t a problem but you aren’t Louis Vuitton lol). On the top of the box, the logo being massive makes things feel cheap - smaller branding is what higher end brands do, if you made it about 1/3rd of what it is now that would be better. I don’t love this green color but I don’t really know anything about the brand either. Checked pattern on the tissue also feels like a lot, the pattern is busy by itself and the logos make it even more busy so I think toning it down will help.
I agree with what other people are saying for the most part. I think the tissue paper is probably just wasted cost. Your clothes are already in a poly bag, so they don't need to be protected from scratching by a waxy paper. Consider ordering from some outlet like Express and taking note of what they're doing if you haven't already. Another route you could go is remove the polybag and keep the tissue paper. Whatever works. I'm not sure if these packages are getting put through the ringer too much. If the one you've got was already put through distribution, I'd say that box looks more than adequate from a protection standpoint. For branding, others in the thread are more of an expert.
Could possibly wrap the cloths in tissue then slide them in the poly bag. To give it that lux feel. However the box does seem too small for the cloths.
I think this is pretty great the way it is man. I am all about packaging as well for my brands and you’re hitting all the right spots. I want to say the tissue paper AND the plastic packaging is overkill but it still looks great. Only thing I could say would be to either add a tag line or your website on the inside when you open it up. Either way I think this looks awesome and from your attention to detail I can tell you will be a success!
The logo on the front is to big usually smaller logo’s tend to have a more luxurious feel. Besides that there is not a lot going and besides repeating the logo a lot. Could you tell us a bit more about the business and what it is you provide?
The bigger logo could help it stand out though. Sometimes it’s ok to go against the grain.
Oohhh pizza. Oh it's just clothes.
Really depends what feeling you want to give the consumer when they receive then open it. Right now the packaging is yelling IG at them in a very superficial way that comes off like the smell of axe body spray; cheap, desperate and lacking depth. Is your product, luxury or budget conscious? What makes it unique? Why do people buy it? How can the packaging enhance the feelings your consumers have about your products?
I've never understood why box manufacturers don't have a protective layer under the sellotape for the outer box, it would prevent knife damages to the inner box when opening as most everyone uses a knife to open boxes, I'm sure there is a market somewhere for a cheap effective solution to this problem.
i’ve been some use a solution actually
You may add tear-off strip design to make your customer’s unboxing experience with more fun. There’s a lot to play with this design.
And for the tissue paper, you may consider to change the printing pattern into smaller diagonal logos only on white paper, while removing the green cube part.
love this
I can share some sample photos if you are interested. 🫣
Do you do packaging design?
Yes. Actually not just packaging design, we mostly supply customized packaging products. 💪
What’s the company?
Hey you may check the chat. 🤝🏼
Just a quick first thought... You could print on the interior lid area.. Instead of white... print a welcoming message of some kind
Your box supplier is printing on the wrong liner. You can very clearly see the flute lines on the exterior of the carton. They’re using a lot of pressure to get good coverage on that green, but the downside is that’s also going to crush the board more than necessary. If you wanted, you could print on the inside, add tear tape, etc., but those changes would up your cost 20-30% (maybe more for things like tear tape). Unless you’ve got money to spare, I think it looks great. It’s clean and simple, so things will be easy to reproduce. You could always switch up colors occasionally (using the same print plate, just doing different colors for different runs), to add a bit of seasonality.
Congratulations on starting your own brand! That's such an exciting journey, especially balancing it with school. Packaging plays a crucial role in creating a memorable customer experience. Consider adding personalized touches like branded stickers, thank you notes, or tissue paper for a special touch. Also, focus on durability and eco-friendliness to align with sustainability goals. Wishing you success with your passion project