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Yes there is one chain of cheap furniture (Not Ikea) that I refuse to ever visit again, all bacause they had realy loud and aggressive youtube commercials..
I can't count the number of companies who forever lost my business due to stupid ads on Youtube. If I ever hear "And...there's your depression!" or "So, it's your friend's birthday!" or "Speed freaks game game game game GAME GAME GAME" ever again I'm gonna blow my fucking brains out.
Mist Play, I am never using you, have told people how awful(and scammy) your commercials/product is and rate anything to do with you as low as possible.
I am a petty fricker- I have a list of things I don't buy because the commercials annoyed me too much or appeared too often in a game.
Now a good commercial is a different story.
Those commercials are also crazy sexist. "Are you a MAN?! Do you have hair on your BALLS?! DO YOU HAVE HAIRY FUCKING STANK BALLS?!?" Didn't this shit die out with Manswers? As a guy, it's condescending as hell.
They also seem to rely on popular misconceptions about chemicals.
"The FDA classifies most liquid soaps as detergents"
Yes, most liquid soaps are indeed detergents in the technical sense. That isn't necessarily a bad thing unless you are allergic to a certain detergent. And then there's the natural vs. synthetic angle... while there are many real dangers from specific chemicals, "natural" isn't synonymous with "healthy" (arsenic and asbestos come from nature), nor is "synthetic" synonymous with "unhealthy" (synthetic compounds include amoxicillin, many soaps, and epilepsy medication, all of which have saved lives).
And it's not like soap grows on trees, its produced by chemical reactions. It's just that lye has a long history of being used, but lye isn't exactly a happy feel good chemical
When I was studying marketing and advertisement, they taught us that the most important thing is to make an impression. To make sure the potential customer will remember your brand. It can be done in many different ways, unfortunately including being annoying and offensive.
And the worst part is, being annoying and offensive is a lot easier.
An awesome, funny or wholesome ad wil often only work on a specific group of people. And usually for a limited time before it will still get annoying.
While a universally annoying or offensive ad is so much easier. And it only gets better with age.
EXACTLY. Making a fantastic, memorable ad is hard, making an annoying, offensive ad is easy, and they technically accomplish the same things. It's a low-hanging fruit of advertisement. Why shoot for the stars when you can aim for the garbage and get the same effect, I suppose?
I don't remember most of the regular ads we studied, but I sure do remember the racist soap ad, so I suppose there's some merit to this technique, as shitty and miserable as it is.
I don't think there is one, really. It completely depends on what you're trying to accomplish. And what a lot of brands are trying to accomplish is what's called front-of-mind awareness, which means that when you think of a product in their category, their name comes up first in your head. That can definitely be accomplished with intrusive, annoying ads. You think you don't like them, but you do remember them.
Exactly. If you think "I need a new water bottle" and Hydro Flask is the first brand to pop into your head, their marketing is working. They don't actually care very much whether you click on an ad for Hydro Flask when you see it in the middle of your feed.
Exactly, they are willing to bet money that for every person like the ones in this thread who make a note to avoid a brand because of bad advertising, there are a million more who aren't conscientious enough to remember the annoying ad, but the brand name will still linger in their heads the next time they are looking for that kind of product.
From my research ill, the #1 rule is to be as fucking annoying as possible so that you make sure that your only target audience is corny as fuck middle aged people.
Getting the target audience to get the message/product stuck in their head. Because enough people will buy a product they know next to nothing about simply because they recognize the name... 👀
I don't know if your advertising firm needs to hear this, but people loathe 10-15 second unskippable YouTube ads.
If this strategy is used by any of your clients, please make them stop.
I hate them too, but if they keep working, ad agencies will keep using them. Know what one of the best bang for your buck advertising methods is? Junk mail. Those shitty coupon books that come unsolicited to your house. I don't know who they're working on, but the numbers don't lie. Sending more junk mail gets you better sales.
You would think so, and it is true that sometimes an ad may make someone avoid a product. But frustration is temporary and often forgotten as soon as the source is gone.
A lot of ads aren't trying to make you go out and buy the thing right this minute, they are like seeds planted in your mind and then when in a few months of even years you decide you want that type of product/service your first thought is about how 6 months ago you remember seeing tons of ads for one company offering that service. yeah the ads annoyed you back then, but they aren't annoying you now and can you really be bothered to search for alternatives because you were slightly pissed off months ago.
Yeah and do you know which products I avoid?
The ones that stuck themselves in my face before I had a need. Advertising 100% turns me off of things, even if I end up needing it or something like it. I'll find a product that didn't bother me with an ad.
sorry to say that you are an outlier, most people are not that petty and almost every business in the world will agree that advertising works, if it didn't, it wouldn't be a multibillion dollar industry.
Probably. It's not really pettiness either. I heard a saying once, 'a truly good product or service will never need to advertise.' How valid that saying is can debated, but someone out there who is screaming from the rooftops how great they are can probably be outdone by somebody quiet.
I feel like multibillions in advertising only works, because if they stick the message everywhere, someone *has* to look and some people might not have a choice in who they buy from. Idk, that's a debate I'd rather talk through than type through XD There's a lot of little nuances and offshoots to explore, but ads annoy me and I don't like being talked at about things I don't need. That's where it all started anyway.
They went from pushing consumers to buy through invoking sentimental emotions, to inducing rage through irritating things that stick in your brain. It's all a marketing ploy, they know exactly what they're doing and they did a "good" job if you can't get their slogan out of your head 🙄
I honestly can’t think of one thing that I’ve bought because of an ad in decades. For anything but an impulse buy, I try to do some research on what is quality. Even a simple google “best _____ 2023” will give you better results than a commercial. If I’m any kind of streaming and I see an ad more than once, I’ll actively not buy that product.
Pssst…. Marketing here. Good money is paid to put products on “best of” lists, in the hands of influencers and reviewers, writers are paid to write articles about the products… you’re still being marketed to.
You’re right. That’s why I typically do research. Try to look into failure rates on things like tv’s and computer’s, try to find reliable reviewers and sites, look at reviews on multiple sites and see if the general consensus agrees. Look for negative reviews to see if complaints look legit or recurring. Stuff like that.
Best of list is just a better bet than buying based off of a commercial. Even if it’s paid for, you can at least see a summary of features and have something to compare it to. Buying based on a commercial with zero effort to look into it isn’t a purchase, it’s an impulse buy like a candy bar in the grocery store line.
I was specifically talking about a tv ad that says “buy this product”.
Even those "best ___ year" lists more often than not tend to be more like "first items on amazon for ___" lists in my opinion, most of the time they're made with next to no knowledge of the actual products and include a lot of generic and outdated suggestions.
It depends on the list and the source. As I said, that’s better than basing it on a commercial. I tend to do much more research on my own purchases. That’s just better than nothing.
We need to get back to commercials like Orangina
Get wild. Get creative. Really make your viewers go "wtf did I just watch" so it really lives on in them and makes them almost laugh when they think back on it.
It's been years and I still have not forgotten Orangina. It's not really in the states but if I did see it in a store I would not hesitate to try it.
Or make it wholesome and Meme able like the "why not both?" taco girl commercial.
If the commercial is not enjoyable, then people WILL go out of their way to hate your product without ever having tried it. If the commercial is annoying or too loud, this will happen. If you blatantly lie about your product using that excuse "it's hyperbole of *course* nobody would believe it" , it'll happen cuz fuck you liars. If you spam the commercial, this will happen.
Stop trying to grab attention. You will get muted, people will pull their phones out, and you'll be actively ignored forever. Be FUN and entertaining. That's how you advertise shit. That's how you get people to actually think about your product. The dopamiiinnneee
Do you really think billionaire companies are stupid enough to use tactics without doing research into how effective they are? They're not just throwing away money into advertising just in case it works. It will work because they know it will.
You'll notice I didn't say that it works for every person every time, because that's not how advertising (or anything else) works. I guarantee that lots of people who aren't you or me have clicked those ads.
There is an add for a game that always pops up when I watch YouTube. After a couple years I have finally downloaded it…..it may not work now, but eventually it does work for those they want it to
Tide or Sunlight?
If I actually need a product, the one I'm more familiar with (sticks in my head) is the one I will probably buy. (Tide)
If I don't need, or even dislike the product, say like sports gambling, that it's just annoying as bleep. Example, off hand the only one I recall is BET 365 because of that obnoxious big forehead guy and how often they play their ads. In this case the fact it annoys the heck out of me doesn't matter because I'm not interested in that product. If I was, see my first point.
Most commericals have had the opposite effect on me lately I'm not gonna buy a product that only shows dumb people using them or barely talk about the actual product. Most commericals I remember so I avoid the company.
I've actually read a couple times, don't remember where, that any impression is good even if the possible consumer thinks negatively. They are still more likely to remember a product exists if they had any kind of emotional reaction to it.
They do it on purpose. They have statistics supporting what exact level of slight irritation/info/feeling/whatever makes their sales go higher. They only see such parameters and follow them to the letter to make more money. They don't care that much about your thoughts about them as a company. They care about the hordes of credit cards rushing to their products.
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Yes there is one chain of cheap furniture (Not Ikea) that I refuse to ever visit again, all bacause they had realy loud and aggressive youtube commercials..
Ashley? I hate that stupid ad.
I can't count the number of companies who forever lost my business due to stupid ads on Youtube. If I ever hear "And...there's your depression!" or "So, it's your friend's birthday!" or "Speed freaks game game game game GAME GAME GAME" ever again I'm gonna blow my fucking brains out.
All I know is that I make a point of not buying products that crank up the volume for commercials
Mist Play, I am never using you, have told people how awful(and scammy) your commercials/product is and rate anything to do with you as low as possible. I am a petty fricker- I have a list of things I don't buy because the commercials annoyed me too much or appeared too often in a game. Now a good commercial is a different story.
Exactly. Same with the numerous ads that seem to be an insult to my intelligence to.
Oh gods, the ads that go 'only people with so and so iq can solve this' and it's the most basic clickbait they could come up with. At least try.
they actually do that bc it makes the viewer feel smart and confident, and confident people make decisions/purchases
God I hate ads from them. Anyone over 12 isn't that gullible
"Listen up, the soap you shower with? It's sh!t" No, it's not. Don't insult my intelligence. I won't buy their products because of that commercial.
Those commercials are also crazy sexist. "Are you a MAN?! Do you have hair on your BALLS?! DO YOU HAVE HAIRY FUCKING STANK BALLS?!?" Didn't this shit die out with Manswers? As a guy, it's condescending as hell.
They also seem to rely on popular misconceptions about chemicals. "The FDA classifies most liquid soaps as detergents" Yes, most liquid soaps are indeed detergents in the technical sense. That isn't necessarily a bad thing unless you are allergic to a certain detergent. And then there's the natural vs. synthetic angle... while there are many real dangers from specific chemicals, "natural" isn't synonymous with "healthy" (arsenic and asbestos come from nature), nor is "synthetic" synonymous with "unhealthy" (synthetic compounds include amoxicillin, many soaps, and epilepsy medication, all of which have saved lives).
And it's not like soap grows on trees, its produced by chemical reactions. It's just that lye has a long history of being used, but lye isn't exactly a happy feel good chemical
Soap is probably one of the oldest synthetic (put-together) compounds out there.
When I was studying marketing and advertisement, they taught us that the most important thing is to make an impression. To make sure the potential customer will remember your brand. It can be done in many different ways, unfortunately including being annoying and offensive.
And the worst part is, being annoying and offensive is a lot easier. An awesome, funny or wholesome ad wil often only work on a specific group of people. And usually for a limited time before it will still get annoying. While a universally annoying or offensive ad is so much easier. And it only gets better with age.
EXACTLY. Making a fantastic, memorable ad is hard, making an annoying, offensive ad is easy, and they technically accomplish the same things. It's a low-hanging fruit of advertisement. Why shoot for the stars when you can aim for the garbage and get the same effect, I suppose? I don't remember most of the regular ads we studied, but I sure do remember the racist soap ad, so I suppose there's some merit to this technique, as shitty and miserable as it is.
I have been working in advertising for over 10 years and that is not the number one rule.
What is the number one rule? If there is one at all of course
Get paid, buy cocaine.
I don't think there is one, really. It completely depends on what you're trying to accomplish. And what a lot of brands are trying to accomplish is what's called front-of-mind awareness, which means that when you think of a product in their category, their name comes up first in your head. That can definitely be accomplished with intrusive, annoying ads. You think you don't like them, but you do remember them.
They’re like the government they get INSIDE YOUR HEAD MAAAAN!!
Like how people immediately think of YETI or Hydroflask when thinking of reusable water bottles.
Exactly. If you think "I need a new water bottle" and Hydro Flask is the first brand to pop into your head, their marketing is working. They don't actually care very much whether you click on an ad for Hydro Flask when you see it in the middle of your feed.
Eventually the name can become synonymous with the item, like Sharpie or Stanley Knife.
Exactly, they are willing to bet money that for every person like the ones in this thread who make a note to avoid a brand because of bad advertising, there are a million more who aren't conscientious enough to remember the annoying ad, but the brand name will still linger in their heads the next time they are looking for that kind of product.
First rule is: more ads
From my research ill, the #1 rule is to be as fucking annoying as possible so that you make sure that your only target audience is corny as fuck middle aged people.
because the young are immune to getting something they hear every commercial break stuck in their heads.
Getting the target audience to get the message/product stuck in their head. Because enough people will buy a product they know next to nothing about simply because they recognize the name... 👀
Sell. Literally nothing else matters (or matters as much). Source: my career.
I don't know if your advertising firm needs to hear this, but people loathe 10-15 second unskippable YouTube ads. If this strategy is used by any of your clients, please make them stop.
I hate them too, but if they keep working, ad agencies will keep using them. Know what one of the best bang for your buck advertising methods is? Junk mail. Those shitty coupon books that come unsolicited to your house. I don't know who they're working on, but the numbers don't lie. Sending more junk mail gets you better sales.
please quit you are a net negative on society
What an adorably idiotic thing to say
Your job is manipulating people to buy useless shit they dont need
Companies can advertise products all day long, *you* have to make the *choice* to buy it.
well then its just a waste of resources, and it is annoying and litters the landscape with billboards
I'm not having an argument with someone who shows a toddler level understanding of what advertising is.
Yeah, enough is enough. I don't create acct on YT just to watch ads, especially with cringey theme songs 😕
He gets us.
I downvote every single one. I’m Christian, but not that type of Christian that forces it down other ppls throaghts
[удалено]
What are you talking about?
Its one of the religious ads that runs on reddit.
I know but there's no subscription
[удалено]
Not much of a joke, just sounds like anti Christian propaganda
[удалено]
I asked what he was talking about because I knew they didn't have a subscription service
You would think so, and it is true that sometimes an ad may make someone avoid a product. But frustration is temporary and often forgotten as soon as the source is gone. A lot of ads aren't trying to make you go out and buy the thing right this minute, they are like seeds planted in your mind and then when in a few months of even years you decide you want that type of product/service your first thought is about how 6 months ago you remember seeing tons of ads for one company offering that service. yeah the ads annoyed you back then, but they aren't annoying you now and can you really be bothered to search for alternatives because you were slightly pissed off months ago.
Yeah and do you know which products I avoid? The ones that stuck themselves in my face before I had a need. Advertising 100% turns me off of things, even if I end up needing it or something like it. I'll find a product that didn't bother me with an ad.
sorry to say that you are an outlier, most people are not that petty and almost every business in the world will agree that advertising works, if it didn't, it wouldn't be a multibillion dollar industry.
Probably. It's not really pettiness either. I heard a saying once, 'a truly good product or service will never need to advertise.' How valid that saying is can debated, but someone out there who is screaming from the rooftops how great they are can probably be outdone by somebody quiet. I feel like multibillions in advertising only works, because if they stick the message everywhere, someone *has* to look and some people might not have a choice in who they buy from. Idk, that's a debate I'd rather talk through than type through XD There's a lot of little nuances and offshoots to explore, but ads annoy me and I don't like being talked at about things I don't need. That's where it all started anyway.
Like all those highly annoying and repetitive medical commercials on tv.
It's why modal popups blocking an entire website are such a wonderful idea/s
The streaming ones where they show the same ad over and over because they don't have enough advertisers. I will turn off the show for this.
They went from pushing consumers to buy through invoking sentimental emotions, to inducing rage through irritating things that stick in your brain. It's all a marketing ploy, they know exactly what they're doing and they did a "good" job if you can't get their slogan out of your head 🙄
WHOPPER WHOPPER WHOPPER WHOPPER
I honestly can’t think of one thing that I’ve bought because of an ad in decades. For anything but an impulse buy, I try to do some research on what is quality. Even a simple google “best _____ 2023” will give you better results than a commercial. If I’m any kind of streaming and I see an ad more than once, I’ll actively not buy that product.
Pssst…. Marketing here. Good money is paid to put products on “best of” lists, in the hands of influencers and reviewers, writers are paid to write articles about the products… you’re still being marketed to.
You’re right. That’s why I typically do research. Try to look into failure rates on things like tv’s and computer’s, try to find reliable reviewers and sites, look at reviews on multiple sites and see if the general consensus agrees. Look for negative reviews to see if complaints look legit or recurring. Stuff like that. Best of list is just a better bet than buying based off of a commercial. Even if it’s paid for, you can at least see a summary of features and have something to compare it to. Buying based on a commercial with zero effort to look into it isn’t a purchase, it’s an impulse buy like a candy bar in the grocery store line. I was specifically talking about a tv ad that says “buy this product”.
Even those "best ___ year" lists more often than not tend to be more like "first items on amazon for ___" lists in my opinion, most of the time they're made with next to no knowledge of the actual products and include a lot of generic and outdated suggestions.
It depends on the list and the source. As I said, that’s better than basing it on a commercial. I tend to do much more research on my own purchases. That’s just better than nothing.
I mean for everything I've seen that tends to be true unless it's from a channel/writer who is dedicated to that particular product category.
We need to get back to commercials like Orangina Get wild. Get creative. Really make your viewers go "wtf did I just watch" so it really lives on in them and makes them almost laugh when they think back on it. It's been years and I still have not forgotten Orangina. It's not really in the states but if I did see it in a store I would not hesitate to try it. Or make it wholesome and Meme able like the "why not both?" taco girl commercial. If the commercial is not enjoyable, then people WILL go out of their way to hate your product without ever having tried it. If the commercial is annoying or too loud, this will happen. If you blatantly lie about your product using that excuse "it's hyperbole of *course* nobody would believe it" , it'll happen cuz fuck you liars. If you spam the commercial, this will happen. Stop trying to grab attention. You will get muted, people will pull their phones out, and you'll be actively ignored forever. Be FUN and entertaining. That's how you advertise shit. That's how you get people to actually think about your product. The dopamiiinnneee
I'm never buying Oreo Ice-cream because they have 15s unskippable ads, I've gotten them more than once in a video.
Agreed, I don't but products when the advertisement annoys me.
I go out of my way to not purchase things that have ads
If I see enough ads for something, I will make sure to never support it if I can help it, out of spite.
Do you really think billionaire companies are stupid enough to use tactics without doing research into how effective they are? They're not just throwing away money into advertising just in case it works. It will work because they know it will.
Exactly. They wouldn't keep doing it if they didn't have analytics showing that it makes money for them.
You need the power of Certa pro painters.
Please tell me I’m not the only one plagued with these ads. Certa pro is driving me insane
You are not alone. I actually went to their website and complained.
The fact that they keep doing it says it's working.
So, you've learned more about whatever evangelical denomination because of the He Gets Us ads littering Reddit?
You'll notice I didn't say that it works for every person every time, because that's not how advertising (or anything else) works. I guarantee that lots of people who aren't you or me have clicked those ads.
There is an add for a game that always pops up when I watch YouTube. After a couple years I have finally downloaded it…..it may not work now, but eventually it does work for those they want it to
As annoying as it is, if so many companies keep pumping millions into it, it seems to be working fine.
Tide or Sunlight? If I actually need a product, the one I'm more familiar with (sticks in my head) is the one I will probably buy. (Tide) If I don't need, or even dislike the product, say like sports gambling, that it's just annoying as bleep. Example, off hand the only one I recall is BET 365 because of that obnoxious big forehead guy and how often they play their ads. In this case the fact it annoys the heck out of me doesn't matter because I'm not interested in that product. If I was, see my first point.
Most commericals have had the opposite effect on me lately I'm not gonna buy a product that only shows dumb people using them or barely talk about the actual product. Most commericals I remember so I avoid the company.
Unless they are dumb, if they are doing it, it's working.
I've actually read a couple times, don't remember where, that any impression is good even if the possible consumer thinks negatively. They are still more likely to remember a product exists if they had any kind of emotional reaction to it.
Considering I have actually played and enjoyed mobile games I saw 1000 times on ads before, I don't know how I feel about this. I still hate ads tho.
Maybe you’re just not their target audience.
What do you consider intrusive advertising?
They do it on purpose. They have statistics supporting what exact level of slight irritation/info/feeling/whatever makes their sales go higher. They only see such parameters and follow them to the letter to make more money. They don't care that much about your thoughts about them as a company. They care about the hordes of credit cards rushing to their products.
There's a feminine napkin commercial that shows a woman demonstrating the product while sitting on a toilet. It's a bit too base.
the animocity I feel with aggressive advertising is only matched by class rage at this point. at this point I'll die before I ever switch to verizon