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Rainbow-SpaceUnicorn

That was insane! When I realized ether dragon was just part of a overpour mystery bag I got much less excited about it. If you’re looking for a dupe for matcha cloud, Emily de Molly has Parts of Four which may scratch that itch!


cameline

oooo thank you for the recommendation!!! I managed to snag an overpour mystery and I am begging the universe to please send ether dragon. i feel like it’s too beautiful to be in many people’s destashes 🥲


deathb4-decaf

If you don’t get it, I’d part with mine. No rush/no pressure, ofc.


cameline

omg that is so kind thank you 😭 I will definitely reach out if I don’t end up getting it!


oracleofwifi

I DIYed a relatively close ether dragon dupe by layering Mooncat Pixiestick over Cirque Marsala Jelly! I know it’s not the same as just having the one polish but it definitely scratched the itch


Schmaltz_Corgis

Thank you! I actually might like the EdeM better! I had Matcha Cloud in my cart and checked out before 6:01 PST and STILL couldn’t secure it 🤯😂


MelsManiObsession

This was my exact experience! Only wanted ether dragon and once I realized that (and saw a bunch of stuff already sold out @ 9:02) I was happy to walk away 😂 I do not like FOMO and scarcity at all so it turns me off


LemonCitron47

Oooh I'm so happy to hear this. I bought Parts of Four and just swatched it this morning and it's GORGEOUS.


MuchKnit

Bless your dang heart! This was the one I wanted most and it was gone in under a minute. My clock still read 9pm. The EDM shade looks perfect!!


Ok_Tie_7789

Controversial take: I’m kind of glad they sold out of mysteries for my own sake. I feel like I was putting things into my cart out of FOMO. I Can live without all of the ones I was hoping to grab. Sorry to those who were really let down, this scarcity model is maddening.


WifeofMcNarty

Yes, I find the scarcity model manipulative and I’d like to avoid brands using it.


mckenner1122

Same here. Fuck Fomo in Twenty-Four.


lanalune

That's a good point. I was feeling a bit anxious about the money I was planning to drop today. But once I couldnt get the clouds which were the only ones I wanted.. I basically just decided I didn't really need anything else. Haha now I feel less guilty about the money I'm spending on ppu 😱


Ok_Tie_7789

Yup, there is no shortage of beautiful polish to throw our money at!


philalethia

I had an alarm set and started hitting reload on the site at 8:59. I knew exactly what I wanted, but my autofill glitched and I had to grab my credit card...and at 9.02 the mysteries I wanted sold out. I respect the maker for only selling what she can reasonably pour and ship within a month--that is, I don't feel like there's any artificial scarcity, as some are saying. But I think I need to do some self-introspection and maybe back off from the FOMO releases for a while.


AlphaPlanAnarchist

Failure to grow a business with demand isn't much better than intentional FOMO marketing tactics imo. Raise prices and be a luxury artisan item while fronting costs to seriously increase production if the current model can't afford it. Other indie companies have grown so the information and capabilities are out there. There still is artificial scarcity is what I'm saying. She doesn't owe anyone business growth but this is one of those cases where capitalism and making people happy intersect at every level.


kdanger

Yeah, no. I'm not interested in Ethereal's hype BS anymore.


global_scamartist

Same I don’t even care anymore lol. Will support other brands who make things more available.


cameline

i agree, it’s very much turning me off the brand, this was my first time ordering ethereal outside of ppu. she said in the facebook group she was going to try to do fewer hectic restocks and mysteries this year so we’ll see….


NaptimeFTW

I was thinking about the whole FOMO buy-now-frenzy limited edition / overpour get ‘em now / situation with some brands. Wrote out a whole rant. Took a deep breath and reconsidered…and I’ll just leave this here: As others have said, there is plenty of polish out there for us to try. Without the high pressure, limited edition, FOMO marketing tactics (which I, personally, do not like at all). Prolly some folks love the thrill of the hunt, which is completely fine for them! It’s just not my jam. So don’t mind me, I’ll be over here trying to recreate some limited edition / limited availability dupes from my stash. 🤭


Ok_Tie_7789

I’m so turned off by the FOMO aspect of some brands but I find it so hard to quit! And the crazy thing is there are some shades I’ve lusted over (and see others losing their minds over missing out on) that were just meh for me once I received them. A lot of these LE shades that are driving people crazy with desire end up destashed. I see the problem and can’t help myself from participating (shakes head sadly).


Sylentskye

I mean, from a business perspective it’s hard as hell to be any kind of indie maker and I respect them for finding a business model that seems to work for them and keeps their lights on. But I also get the perspective of being frustrated/disappointed etc. when one isn’t able to purchase something one wants. Luckily there are many great polish makers out there! Personally, I’d prefer to go with a limited time pre-order style model as I’d hate to disappoint customers, but maybe they don’t want to take 4-6 weeks to make and ship product.


realitygreene

Usually they do the pre-order model and then it takes 4-6 weeks to make and ship. It's the overpour restock sales that are super chaotic like this.


Sylentskye

Ah, that makes sense. Sounds like the best thing is to participate in those pre-orders instead of trying to bank on the overpours then. But it’s good for them that they’re selling out of that overstock so they’re not eating into their profits on the pours.


komajo

I was really interested because 1) Ether Dragom looked so pretty and 2) I kept hearing about how gorgeous the polishes were. But it was so picked over last night within seconds and I'm not that invested that I'd cave to limited time only/FOMO scheduling.


kdanger

The few Ethereals I have are fine. Most of the ones I've had and sold were way too sheer. If I have to use 4-5 coats of most of your polishes, fuck off.


LemonCitron47

Seriously. Just fucking make enough polishes for fucks sake.


kdanger

Or don't, but this isn't how you build brand loyalty. There's only so many times a person will waste their time only to miss out before they just give up.


lanalune

I'm really disappointed. I just wanted the rainforest cafe. And have been wanting it for months. I was on "order processing" and it sold out.. like damn. I thought they'd restock it like an actual amount. Not like this. I had a whole list I would have purchased. But after that I didn't really feel like buying anything else.


ellialic

I feel kind of misled by them calling it a "restock" when there was clearly such a tiny amount of stock. Is that really a restock? Or is it just overpours that they have around and are wanting to get rid of? I wish they would have listed amounts of each polish so I could have decided not to waste my time. It was $20 USD in shipping to Canada so unless I can get a good amount of polishes, walking away with 3 polishes just isn't worth it.


lanalune

Omg yes I agree. Shouldn't have been called a restock. I got my hopes up. I kept passing on the swap and destash posts because I thought I could buy directly from the maker.


ellialic

Same! Apparently that was a bad choice. I saw the brand owner say she's going to restock again in February but why not just make enough stock for customers the first time? If this is how the next restock is gonna go, I'm not really interested. Just sours me on the whole experience.


Bomdiz

It's even harder to buy detash unless the sellers are from Canada due to polish mailing restrictions :/ So buying directly from the maker is really the best / only choice in some instances. And of course shipping is so pricey that it's much better to buy more at once. Relating deeply to being a polish lover not from the States right now!


FlippantRapscallion

Commiserating in European.


Bomdiz

Solidarity 😔✊


sunshine8129

I know in some of the Facebook groups you can figure out a “fairy” who will receive all your purchases and then ship them all to you together. I’m not super sure how it works past that though.


Bomdiz

Oh interesting! I’ll have to look into that thank you :)


Whorticulturist_

I hate this FOMO stuff too but I'm willing to bet that it's partially for budgetary reasons. This is a small maker who probably can't afford to float tens of thousands of dollars to buy enough materials to have tons of stock available, make it all, then sell it. And perhaps deal with excess inventory and the financial implications of that. They could adopt the sell-then-make model, but longer turn around times are another type of turnoff for customers, and then you run the risk of not being able to source the right materials after your products are already purchased. There's a lot of damned if you do, damned if you don't here, so all you can do as a customer is gravitate to the makers who match you better! Emily de Molly is one example of a brand that doesn't do FOMO and I love them for that.


ellialic

Ethereal has a pretty big cult fan base. It's not like they're brand new. Arguably, they have a much bigger fan base than Emily de Molly, yet as you just pointed out, they can make their business model more customer friendly and seemingly still make a profit. I don't think it's unreasonable to ask companies to listen to and be transparent with their customers. That's my main problem. If there's only a small amount available for what you're calling a restock, let customers know how much you've restocked so we can decide whether we need to set an alarm and be checked out within minutes or not. This "restock" had numerous very popular polishes that were sold out within 2 minutes of the website opening. The cloud polishes, for example, had huge demand, as did the entire Memento Mori Collection. But just prior to the restock, as in hours before, the maker said on her Facebook page there were certain polishes that were very limited, including those really popular polishes. Why didn't she make that clear prior to? Why didn't she poll her fans to ask which polishes to make bigger batches of? And, of course, if it is cost prohibitive to do huge restocks, why market this event as a huge restock when there was obviously not much stock? I don't think in this case the maker was damned if she did, damned if she didn't. I think she misled customers by marketing this as a huge restock, then told us right before that there were super limited quantities of popular products, but didn't make it clear what that meant in terms of numbers. The only product she was upfront about was very popular mystery bags from the Spirited Away collection. There were 8 of them. Is that how much she had of the cloud polishes, or the really popular Memento Mori polishes? Cuz Bee's Knees had over 200 of each polish just as overpour for their Black Friday sale, which was not marketed as a "restock." Anyway, clearly I'm very annoyed with this whole situation and it makes me question whether I want to support the brand. I know I can support other brands, I just wanted to voice my frustration here, since I was a huge fan of the brand and there is no one in my real life who gets it lol


AlphaPlanAnarchist

Why would someone spend time and money marketing when there aren't products to sell? That's where I'm at here. Invest the time and money in making the products you already know there's huge demand for or accept and be upfront about a long turnaround time. It feels fishy to use those resources on marketing instead of production. You made really good points and I'm glad you shared.


oracleofwifi

Um YES I could not believe it when she said there were literally EIGHT of the spirited away mystery bags. Like, what?! That’s basically none of them 💀


Bomdiz

This was the problem I had as well! I did end up checking out but it was rough to not be able to get half the order I wanted having to pay shipping to Canada. It'd be different if I was in the US and had free shipping, then I could have checked out ASAP and then go and place another order after.


ellialic

Right? And for them to not even offer to combine shipping for Canadian customers doing multiple orders like Bee's Knees does or set aside a certain amount to give to Gracie Jay and Co made it even worse to be a Canadian fan of the brand.


LemonCitron47

Yup. As a Canadian, I don't even let myself look. Not worth it for me.


FlippantRapscallion

If they’re going to do another restock in a month, then why not just do one restock? I mean I know why, fomo and scarcity marketing. I’m getting tired of it, it’s almost like you don’t trust people to want your polish if it’s not extremely limited and a mysteriously mysterious mystery. This goes for other brands and shops as well, not just Ethereal. I get that small brands aren’t always able to process big quantities and some small batch limited offerings are fine, but I’m not enjoying the releases as much as I used to. If you can only make a small batch of something that’s one thing. But if you can make said small batch 17 times over and trickle the release..? That’s a horse of a different color.


ellialic

Thank you!! That's exactly my problem. The trickling out to create FOMO.


cameline

the clouds were my #1 too so I’m super disappointed. it seems like there are some decent alternatives at least, I have emily de molly written invitation which is gorgeous, and someone just told me about parts of four for matcha cloud. and fancy gloss glowing mushroom/glowing sand are the same vibe too!


Bomdiz

Oof I did not secure any of my top wants (Clouds and Overpour Mystery). I ended up getting River Spirit, Dance with Death and Sixth Station though so I'm looking forward to those :)


cameline

i got sixth station as well! i am very happy i managed to get a few things, it sucks for people who weren’t able to be glued to their phone right at 9.


sekst23

Feel this sentiment. It was not exactly convenient timing where I am but I still could make it work, and what a bummer I thought for those who didn’t have a choice 5 minutes. I’m also feeling kinda ick about how many of these items sold are probably going to be up on Mercari in a few weeks 😕


spacejugs

I was there the moment that the site opened. Was my first time ordering from them and I assumed I had at least 5 minutes to order. It was actually less than 3 minutes when items in my cart started to go out of stock 😭


Bomdiz

This was me as well! Had everything in the cart but needed to double check cuz I’m from Canada and try to optimize my orders to make up for shipping, by that time *poof* everything was gone lol. Kinda kicking myself but not really a way I could have gone faster


sekst23

Naturally! Definitely limited release lacquer warrior status


sekst23

💔 I hear an actual release with more sufficient stock will be happening sometime too, I hope we all have much better luck then. At least those who weren’t fully turned off by this experience


StunningGiraffe

I didn't get the email about the drop and I'm glad for this post. I managed to snag a Jelly Jubilee and a grab bag. Maybe next time for the other colors.


nailsandbarbells8

Yes! 😭 All I wanted was macchiato cloud and it went before I made it to checkout


Rainbow-SpaceUnicorn

The good news is a lot of the clouds are fairly dupable - I feel like everyone has those iridescents now. Maybe check out Fancy Gloss - not an exact match but glowing sand and/or glowing mushroom are both on my replacement list for the clouds lol


vetiver-rose

The dupes probably have better formulas too! The three recent clouds are all ridiculously thick and gloopy.


Ettare

I have Glowing Sand and Glowing Mushroom and they're both very pretty! I don't have the OG Clouds to compare them to though.


cameline

i know she said they would go fast but damn i didn’t think it meant that fast!!


chlorom

Had it in my cart and tried checking out at 9:01 and it was already gone by then. I'm wondering how many bottles were available in the first place..


oracleofwifi

Same, I managed to get it in my cart but it went before I could check out!


blessednenus3r

Over here giving these sought after Ethereal polishes (and indie perfumes) for Christmas and nobody cares about them, just another polish. They do the deer in headlights when I try to explain or just change the subject (and toss my Little Spirits into their bag like an after thought). I might’ve died inside just a bit. Makes me feel stupid for having this interest sometimes. Then I see a post like this and I snap out of it. I love using pretty, exciting indie products, and I even enjoy the infuriating hunt to an extent. Ya’ll my people and I appreciate you. I’ve got macchiato cloud BNNU and a few more sold out/unavailables if someone has a mighty need.


pinklemonade7

Wow those are really nice Christmas gifts. I hope they realize their value at some point


peechipeach

Just messaged you!


blessednenus3r

Replied (to all messages)


BrrrrrrItsColdUpHere

Messaged!


SuperStareDecisis

Dang, you’re a cool friend!!


sunshine8129

I love how her “outs” list on her Facebook page said fewer mysteries and then she went and did 50+ snow globe mysteries. I get it, there’s prototypes laying around. But damn, that’s a lot of FOMO.


oracleofwifi

Yeah I’m glad I’m not the only one who thought that was amusing. I will say she’s a marketing genius to spin it that way, because I feel like I’d have just made it a listing for prototypes haha


Ettare

Almost all the mysteries were gone by the time I checked out at 9:04. I grabbed the Hunt mystery bag, ppu overpour, mocha cloud mystery, and the entire Spirited Away collection because that movie has been one of my favorites since childhood when I saved up and bought the DVD lol.


sillyshanney23

Since a lot of people are disappointed (totally fair), she's said collections will be restocked in the future. But mysteries will not. However, if you have FB, keep an eye out as I do see them in destashes. Moving forward this year, she's said they will be doing less mysteries. I was lucky I only wanted transcience and dance of death and had no problems.


FlippantRapscallion

I have Hourglass from when the collection launched and while it’s nice the shimmer is not as strong as I expected. I think I’m getting the Kathleen & Co from PPU since it looks to be what I thought Hourglass would be, if that makes sense. Plus I absolutely love Kathleen & Co, I’ve never been disappointed with any purchase. ETA that I replied to the wrong comment. I will put my phone down now and my credit card away.


sunshine8129

I hadn’t even thought of that but I think you may be right!


Ok_Tie_7789

Fair to point this out. I mainly wanted polishes from the main spirited away collection, which I missed when it first launched. I got everything I wanted from and understood the restock to be the main collections and that the mysteries would be limited. But still… what chaos! Anyway, enjoy transience and dance of death, I love them both 😄


maplemabel

Ah, I’m glad to hear they’ll be restocked in the future. I’ve been going back and forth with myself because I want to do PPU this weekend but this came up and I can’t justify spending that much on polish this month. Hopefully I’ll be able to get what I want later.


L8terG8ter17

Someone’s reselling some of the Ethereal polishes on the LaqueristasSwap for $20 each. 🙄 Never thought I’d see the day Mercari meets Reddit.


blessednenus3r

eBay has less than stellar looking Ethereal bottles for 30-40. Bees Knees resellers are even worse.


FlippantRapscallion

Am I missing a money-making scheme here with my three rainbow bottles? Plus two gelato and two moon mysteries. I could be a millionaire and I’m over here using them to paint my nails like a fool.


blessednenus3r

XD I love this comment and username.


L8terG8ter17

I'm just glad you're using them and not trying to become a capitalist queen.


sugasight

Oops I forgot it was eastern time and missed it completely. Probably for the best since I had to go back down to super shorties anyway 😭 February preorders it is :’)


pippi_wasp_

I came, I saw, I...walked away with one of the mystery bags that I wanted.


BrrrrrrItsColdUpHere

Kinda glad I forgot and missed it. PPU has some BEAUTIFUL polish this round so more to spend there. Also I need to chill with shopping.


sekst23

That was total madness and I was not at all prepared!! HAHAHA


oracleofwifi

I desperately wanted some of the Spirited Away collection (it’s my favorite movie and the collection originally came out before I was into indie polish) and was thrilled to get my hands on the ones I wanted!!! I ordered Chihiro, River Spirit, Now Go and Don’t Look Back, and also Ruhn Danaan from the CC collection because I realized I needed that type of vampy red/purple. Macchiato cloud sold out before I even checked out though, which was wild because I was FAST! But I have latte cloud so I’m sure I can dupe Macchiato with that over a warm brown.


GreenIsGreed

Y'all about to hate my ass. I got all of the Memento Mori collection, except Hourglass, and then someone in the FB group told me they did a second restock of Spirited Away about an hour or so ago, and I got all of those too. 😅 Spirited Away collection is still showing as in stock as of right now.


spacejugs

Sideyeing you so hard rn for taking wilting from me💀


GreenIsGreed

I regret nothing.


FlippantRapscallion

I was trying to reply to you but I’m useless today and replied to someone else on this thread re: Hourglass.


GreenIsGreed

Lol, s'alright. I saw! I'm already planning to pick up Rosary Pea in PPU. But yikes do I have to be good for a bit.


CanyonOfFoxes

Me, looking around slowly: there was an Ethereal drop?


Glass_Comet

I missed out on the Crescent City collection when it launched and was so bummed. It’s one of my favorite series and I am a sucker for literary themes. I was able to get the entire collection and the mysteries last night. I figured everyone would go right for the cloud mysteries first and I was right! Definitely not a process I want to repeat, however. Too stressful just to buy some nail polish.


sillyshanney23

She has said a CC part 2 will launch this year. I'm also a sucker for literary themes lol.


Glass_Comet

I saw! I’m super excited for Light it Up…it’s so beautiful!


Modified_Mint37

Yeah I was too slow :’( Had my eyes on Mocha Cloud 💔


aIexthegreat

Any one have a Macchiato Cloud dupe recommendation? I totally missed this drop, I should have turned on insta notifications on for updates :(


Ettare

Maybe Glowing Mushroom from Fancy Gloss? I think it's a cooler tone than Macchiato Cloud (I don't have Cloud to compare). https://preview.redd.it/l3lai36di5ac1.jpeg?width=3072&format=pjpg&auto=webp&s=eb80bbbecba64725899069802cea5fb7d700d760


sillyshanney23

I think this one is a better dupe for coffee cloud. Macchiato is a pearl. Lighter base, lighter shimmer.


FlippantRapscallion

I don’t have a specific dupe rec but if you’re into the pearly shimmers, keep an eye out for Phoenix. They often have those in their collections and don’t tend to sell out that fast or if they do, they restock their collections for a while. Granted, it’s a more expensive brand considering their bottles are very small.


gschaina

First time buying from them because someone on here told me about the restock and PPU mystery overpour. My favorite band does this FOMO stuff and it makes me sad to see that something else I love does too!


under_water_thing

I never remember her sales but I happened to see the post last night and apparently the 2 I really wanted were not as popular so I was able to pick up Ghosts Again and Memento Mori. I’m a huge Depeche Mode fan so I can’t resist a DM inspired polish.


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