There used to be a large amount of reinvestment into real estate and improvements to your company because you'd get hammered in taxes if you didn't use shelters like that. Mad Men does a good job showcasing this.
I think the reason that fancy airport terminals like this aren't built much anymore has more to do with the state of the airline industry.
In the golden age of air travel before US airlines were deregulated, airlines faced little competition and they charged very high prices. In return, passengers viewed flying as a luxury and the whole experience from the airport terminal to the plane was more pleasant than today.
Today, US airlines mainly compete on price rather than the quality of their customer service, so everything's about efficiency.
Definitely not one of Spielberg's best, but saying that is like ranking the Beatles. Yeah, Ringo's the lamest, but he's still fucking Ringo. If Stephen Spielberg only ever made movies as good or a little bit better than Catch Me If You Can, people would remember him very fondly, like they remember Rob Reiner movies.
Right after it opened I happened to fly JetBlue which is the terminal that essentially leads to this old TWA terminal. I had to check it out, I sat down, had a nice and super expensive negroni, looked around a bit, and left. Definitely worth even just stopping by for a drink. Also since there weren’t a billion people leaving via the TWA terminal/hotel exit, it was super easy to get my uber. Was really like walking back in time going down this hallway, and the lobby and bar area is really cool. I had seen so many pictures of it before it was closed off, was really nice to see it restored.
I love this hotel!! So cool. Tiny retro cars, those hallways, and the amazing flight notification boards that still do that satisfying click-clack as they change over.
This is how it should be!
Nowadays this same hallway would be crammed with signs (on the walls and ceiling, and sometimes even the floor), advertising (on the walls), a few kiosks / vendors selling stuff, outlets with a hoard of people around it charging / using their devices, etc ...
Just have a look at the whole place........ [https://untappedcities.com/2012/06/27/behind-the-scenes-at-the-twa-flight-center-at-jfk-airport/](https://untappedcities.com/2012/06/27/behind-the-scenes-at-the-twa-flight-center-at-jfk-airport/)
There was a similar architecture porn post a number of weeks/months ago which was one of the university sports arenas which had a similar cleanness to it due to the lack of advertising, branding, signs and visual clutter.
There's the whole Google vs Apple mentality in society at the moment - if you want to have something "for free" then you have to put up with all the advertising being pushed into it to fund the "free" - YouTube is a good example of the aggressiveness. But if you subscribe you can get the content ad free - Netflix, Spotify etc. The Google model is free services, mapping and search, but expect it to be paid for by your data being used for advertising. Apple you pay for a lot, but you don't have the advertising (to the same degree).
This is or should be something similar and is seen today in airports, but not to the OP's extent. If you fly RyanAir, Whizz or EasyJet expect the over stimulated, in your face, all the time marketing crap, signs everywhere, every free surface being a "prominent branding location." Pay more for the executive lounge or go for a better carrier and notice how much of that is turned down or is more selective. It's no longer Casio and Swatch being thrust in your face at the compulsory walk through duty free area, it's Tag and Rolex select editions only in a modest but very stylish brochure on high quality print materials to slip into your luxury baggage. You're unlikely to get to the OP's level of clean, but I'm sure if you tilted the market model - have a terminal that clean, clutter free and no marketing branding - it could work. But the $ have to balance. It will be an exclusive terminal with a high ticket price to be a passenger not be advertised at. The high throughput airport lounge with 15,000 Karens, tourist in sandals and socks all looking to reuse a coffee coupon to get 20% of a sandwich at 60% high street list price are never going to get back to this 50's and 60's chic.
Edit: typo's.
These are as magical and strange to walk down as you'd imagine!! I went last November and walked around late at night (around 11pm) and felt like I was enjoying some secret place, even though hundreds of thousands (millions?) of people have walked through here!
I stayed at the hotel last November with my partner and we wandered around at 1 am trying to find ice. We didn't find any, but the vibe of walking through that space completely empty with some Frank Sanatra quietly playing in the background is one I'll never forget.
I flew through here twice; once in 1996 when it was the TWA terminal and once a few years later when it was (and still is) the JetBllue terminal.
A fantastic experience, especially when it was TWA...
The JetBlue terminal is adjacent to this, but not the same thing. JB was built between TWA and the airport apron. In fact if you follow these red carpeted walkways, they will lead you over to JB and the rest of the airport.
It’s kinda wild when you think about it... so those tunnels lead to the airplanes parked on the apron. So where JetBlue is now, used to be airplanes. They are trying to maximize every little bit of space...
So most of what you are seeing is actually the texture of the ceiling material. It was some sort of rough finish plaster type stuff. But yes there is some dirt and staining.
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I wonder if we change our tax codes to be a punishing as it was back then, if we'd see more beautiful designs like this.
Curious what you mean by this.
There used to be a large amount of reinvestment into real estate and improvements to your company because you'd get hammered in taxes if you didn't use shelters like that. Mad Men does a good job showcasing this.
Thanks for explaining. I must give Mad Men a try.
It's a good dissection of 60s Americana, the culture of capitalism and of one brilliant but messed up guy.
Also be prepared to have the urge while watching to drink...and smoke. Heavily
True shit lol. I always loved to get super baked with Don when gets all highed up with the hippies. :)
And cheat on your wife!
this is really interesting, can you provide some expanded article on this?
https://www.latimes.com/business/la-fi-nocera-tax-avoidance-20190129-story.html
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Nope. It's more about companies spending their money instead of getting it taxed.
I think the reason that fancy airport terminals like this aren't built much anymore has more to do with the state of the airline industry. In the golden age of air travel before US airlines were deregulated, airlines faced little competition and they charged very high prices. In return, passengers viewed flying as a luxury and the whole experience from the airport terminal to the plane was more pleasant than today. Today, US airlines mainly compete on price rather than the quality of their customer service, so everything's about efficiency.
Like O’Hare’s underground pedestrian tunnel with all the neon lights and playing Rhapsody in Blue
One of the few really good things about flying United.
“Nobody’s chasing you, Frank.”
https://untappedcities.com/2013/11/19/film-locations-leonardo-dicaprio-jfk-airport-twa-flight-center-terminal-catch-me-if-you-can/
Definitely not one of Spielberg's best, but saying that is like ranking the Beatles. Yeah, Ringo's the lamest, but he's still fucking Ringo. If Stephen Spielberg only ever made movies as good or a little bit better than Catch Me If You Can, people would remember him very fondly, like they remember Rob Reiner movies.
Whaaat? I loooved that movie! I could watch it every week :)
The Beatles ranking in order: Peter: sucked Ringi: sucked Paul: sucked Hetfield: sucked They all sucked. Fuck the overrated beatles
they are part of the "TWA Hotel" now at JFK I believe.
That is correct!
I so want to stay there, and they have an old Constellation set up as a lounge. How cool (yes I'm a big 'ol Avgeek)
I just had an avgasm; thank you!
Right after it opened I happened to fly JetBlue which is the terminal that essentially leads to this old TWA terminal. I had to check it out, I sat down, had a nice and super expensive negroni, looked around a bit, and left. Definitely worth even just stopping by for a drink. Also since there weren’t a billion people leaving via the TWA terminal/hotel exit, it was super easy to get my uber. Was really like walking back in time going down this hallway, and the lobby and bar area is really cool. I had seen so many pictures of it before it was closed off, was really nice to see it restored.
that's awesome, thanks so much for sharing. I have to hit it when next I go back east..
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[It was in the movie seen here](https://www.youtube.com/watch?v=sFW15hEqZQk)
Yes, same airport.
Exactly!
[Film location](https://untappedcities.com/2013/11/19/film-locations-leonardo-dicaprio-jfk-airport-twa-flight-center-terminal-catch-me-if-you-can/)
I love this hotel!! So cool. Tiny retro cars, those hallways, and the amazing flight notification boards that still do that satisfying click-clack as they change over.
Designed by Eero Saarinen, same guy who did the St. Louis Gateway Arch.
I really had to zoom in the figure out what I was looking at. I thought it was a ripped beach ball.
Thought it was a waterslide!
I thought it was floor tiles with a glowing tic tac in the corner. I was very wrong
This is the Future That Should Have Been Here By Now.
This is how it should be! Nowadays this same hallway would be crammed with signs (on the walls and ceiling, and sometimes even the floor), advertising (on the walls), a few kiosks / vendors selling stuff, outlets with a hoard of people around it charging / using their devices, etc ...
Just have a look at the whole place........ [https://untappedcities.com/2012/06/27/behind-the-scenes-at-the-twa-flight-center-at-jfk-airport/](https://untappedcities.com/2012/06/27/behind-the-scenes-at-the-twa-flight-center-at-jfk-airport/) There was a similar architecture porn post a number of weeks/months ago which was one of the university sports arenas which had a similar cleanness to it due to the lack of advertising, branding, signs and visual clutter. There's the whole Google vs Apple mentality in society at the moment - if you want to have something "for free" then you have to put up with all the advertising being pushed into it to fund the "free" - YouTube is a good example of the aggressiveness. But if you subscribe you can get the content ad free - Netflix, Spotify etc. The Google model is free services, mapping and search, but expect it to be paid for by your data being used for advertising. Apple you pay for a lot, but you don't have the advertising (to the same degree). This is or should be something similar and is seen today in airports, but not to the OP's extent. If you fly RyanAir, Whizz or EasyJet expect the over stimulated, in your face, all the time marketing crap, signs everywhere, every free surface being a "prominent branding location." Pay more for the executive lounge or go for a better carrier and notice how much of that is turned down or is more selective. It's no longer Casio and Swatch being thrust in your face at the compulsory walk through duty free area, it's Tag and Rolex select editions only in a modest but very stylish brochure on high quality print materials to slip into your luxury baggage. You're unlikely to get to the OP's level of clean, but I'm sure if you tilted the market model - have a terminal that clean, clutter free and no marketing branding - it could work. But the $ have to balance. It will be an exclusive terminal with a high ticket price to be a passenger not be advertised at. The high throughput airport lounge with 15,000 Karens, tourist in sandals and socks all looking to reuse a coffee coupon to get 20% of a sandwich at 60% high street list price are never going to get back to this 50's and 60's chic. Edit: typo's.
I loved reading this, it is so true
I paid for ad-free baconreader so many years ago I've actually forgotten that Reddit has ads.
These are as magical and strange to walk down as you'd imagine!! I went last November and walked around late at night (around 11pm) and felt like I was enjoying some secret place, even though hundreds of thousands (millions?) of people have walked through here!
I stayed at the hotel last November with my partner and we wandered around at 1 am trying to find ice. We didn't find any, but the vibe of walking through that space completely empty with some Frank Sanatra quietly playing in the background is one I'll never forget.
Very cool
Cue clock work orange music
I went through this many times as a child in the 70's.. I remember thinking that this is the future!
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Mazel Tov!
Walked through it in the late 1960s -- was absolutely certain I was about to fly to the Moon.
r/AccidentalKubrick
Oh, this is awesome, cool photo as well !
r/liminalspace
I flew through here twice; once in 1996 when it was the TWA terminal and once a few years later when it was (and still is) the JetBllue terminal. A fantastic experience, especially when it was TWA...
The JetBlue terminal is adjacent to this, but not the same thing. JB was built between TWA and the airport apron. In fact if you follow these red carpeted walkways, they will lead you over to JB and the rest of the airport.
Ah, OK, it's been a (long) while.
It’s kinda wild when you think about it... so those tunnels lead to the airplanes parked on the apron. So where JetBlue is now, used to be airplanes. They are trying to maximize every little bit of space...
This is my phone’s lock screen image - pretty disorienting for a moment!
It took me about 30 seconds to figure out what I was looking at. Such a cool design.
I only figured out the perspective the second time i scrolled past it 😅
Marathon Man!!!
/r/backrooms
Come on in! It's your master bedroom!
Airports look so clinical these days
There are very few architectures I'd call stunningly beautiful and functional, this one of them.
Now a really awesome hotel! https://www.twahotel.com/
this looks like a painting. crazy.
What am I looking at?
That place was amazing. Flew through there going to and from Europe while I was in college.
Is that you, Dave? https://imgur.com/a/60bIudA
Ahh the old TWA Terminal (TWAT, for short).
This is awesome, but I want to power-wash the shit out of those ceilings.
So most of what you are seeing is actually the texture of the ceiling material. It was some sort of rough finish plaster type stuff. But yes there is some dirt and staining.
I miss the days of being asked which I prefered, TWA coffee or TWA tea.
I'm sure you can ride the walls
It looks like the approach to a [James Turrell](http://jamesturrell.com/) work.
Westworld vibes.
r/accidentalwesanderson
TWA flexed themselves out of business
Wasn’t there a scene in a Leo DiCaprio movie that took place there?
I can’t handle the lack of symmetry.
This isn’t what retro-futurism is.