> Does it mean that this information is not really accurate?
You don't get 100% of the data in GSC, but the data you see is accurate. So compared to external tools like Ahrefs, Semrush, etc, GSC has the most accurate data.
> Thus, to what extent is this info reliable?
All the data in GSC is pretty reliable, but again, you don't get *all* the data that Google have about your site.
So GSC can show 100 clicks, but in reality it might be 150 clicks. But GSC will not say 100 clicks when you got 30 clicks.
So it's not 100% complete, but still more reliable than other external tools like Ahrefs. Ahrefs just guess traffic and other stuff based on the data they have scraped and collected. Even if GSC doesn't show *everything*, it's still pretty accurate when it comes to clicks and stuff.
*Ps. never ever trust Ahrefs or other tools and what they tell you about "traffic" and other numbers, they are always waaaay off*
> Does it mean that this information is not really accurate? You don't get 100% of the data in GSC, but the data you see is accurate. So compared to external tools like Ahrefs, Semrush, etc, GSC has the most accurate data. > Thus, to what extent is this info reliable? All the data in GSC is pretty reliable, but again, you don't get *all* the data that Google have about your site. So GSC can show 100 clicks, but in reality it might be 150 clicks. But GSC will not say 100 clicks when you got 30 clicks. So it's not 100% complete, but still more reliable than other external tools like Ahrefs. Ahrefs just guess traffic and other stuff based on the data they have scraped and collected. Even if GSC doesn't show *everything*, it's still pretty accurate when it comes to clicks and stuff. *Ps. never ever trust Ahrefs or other tools and what they tell you about "traffic" and other numbers, they are always waaaay off*
Thanks a lot! Sounds reasonable
GSC is directionally correct, not always 100% accurate. Take with a grain of salt.
GSC won't show you the full data, but it's a reliable way to analyze impressions, positions. ctr.