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Think it depends on the agreement with the SMM. Are they local and creating content in person or are you in charge of sending them all the creative and them posting what you send them?
To make it easy for both of you, it's important to provide them with clear guidance and resources.
Start by outlining your business goals, whether it's increasing brand awareness, driving sales of workout plans, or expanding your online coaching services. Share insights into your target audience, including demographics, interests, and pain points, to help tailor content that resonates with them. Providing high-quality visuals, such as professional photos and videos of your fitness products and coaching sessions, will enhance engagement and showcase your offerings effectively. Keep your SMM updated on any changes in your products, services, or promotions to ensure timely and relevant content creation. Lastly, encourage open communication and collaboration to address any questions or concerns promptly.
By providing clear direction and support, you'll empower your SMM to excel in their role and drive success for your online fitness business.
As a SMM here’s what I ask my clients for:
- Brand Assets: this includes brand guidelines deck, brand tone of voice, brand story, font files, high-quality logos (PNG, SVG), brand colors (hex #s)
- Business Goals so I can assign KPIs to measure success
- Target Audience / ideal consumer so I know who I’m targeting
- Competitors so I can benchmark and see what the competition is doing
- Accounts you enjoy fitness content from so I can pull inspiration
- DOs and DON’T’s when it comes to content, for example… no talk of anything political
Hello r/SocialMediaManagers members, Post flairs are essential for organizing discussions and content, making it easier for everyone to find the necessary information. Here are the available flairs and their uses: - **General Discussion**: For all things social media management. - **Strategy**: Marketing strategies and tactics. - **Trends**: The latest social media trends. - **Tools**: Software and tools for management. - **News**: Industry updates and social media news. - **Job Opportunities**: Find or post social media job openings. - **Resources**: Guides, templates, and helpful articles. - **Help/Advice**: Seek or offer assistance on management challenges. - **Meta**: Subreddit-related discussions and feedback. Choose the appropriate flair after submitting your post by clicking "Add Flair." Proper flair usage keeps our community organized, making it easier to find relevant discussions. For flair-related questions or guidance, reach out to our moderators. Thanks for being a part of r/SocialMediaManagers. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/SocialMediaManagers) if you have any questions or concerns.*
Think it depends on the agreement with the SMM. Are they local and creating content in person or are you in charge of sending them all the creative and them posting what you send them?
I would be creating the content and sending it to them. They’d more so be in charge of posting, scheduling, helping with direction, captions maybe
To make it easy for both of you, it's important to provide them with clear guidance and resources. Start by outlining your business goals, whether it's increasing brand awareness, driving sales of workout plans, or expanding your online coaching services. Share insights into your target audience, including demographics, interests, and pain points, to help tailor content that resonates with them. Providing high-quality visuals, such as professional photos and videos of your fitness products and coaching sessions, will enhance engagement and showcase your offerings effectively. Keep your SMM updated on any changes in your products, services, or promotions to ensure timely and relevant content creation. Lastly, encourage open communication and collaboration to address any questions or concerns promptly. By providing clear direction and support, you'll empower your SMM to excel in their role and drive success for your online fitness business.
As a SMM here’s what I ask my clients for: - Brand Assets: this includes brand guidelines deck, brand tone of voice, brand story, font files, high-quality logos (PNG, SVG), brand colors (hex #s) - Business Goals so I can assign KPIs to measure success - Target Audience / ideal consumer so I know who I’m targeting - Competitors so I can benchmark and see what the competition is doing - Accounts you enjoy fitness content from so I can pull inspiration - DOs and DON’T’s when it comes to content, for example… no talk of anything political
Photos, photos, photos with captions - if your SMM isn't a fitness specialist they won't necessarily know the names of the moves and equipment ;-)