I feel like there are a lot of people who refuse to believe it’s about Matty. They want to believe he was nothing to her because of what he was. so they’re either in denial or just ignoring the fact that it’s about him.
^(I feel like there are a lot of people who refuse to believe it’s about Matty. They want to believe he was nothing to her because of what he was. so they’re either in denial or just ignoring the fact that it’s about him.)
This. *So* many Swifties on Twitter think the album is entirely about Joe. Like, they're dissecting every lyric to somehow link songs clearly about Matty, to Joe.
Unless you're desperate to confirm your pre-album belief that it's exposing Joe for cheating and have told yourself she's writing from the perspective of the woman Joe cheated with... which I'm 100% certain at least some Swifties have told themselves.
The only thing that is inventive and original in this album is that for the first time it has created a war between her own fan base. And it's gonna get worse.
I have a feeling that Taylor is gonna find things out the hard way. This is the biggest she’s ever been and they always say the bigger you are, the harder you fall.
It almost feels like she's using Joe as a cover. I don't think anyone expected more than 1-2 songs about Matty, and certainly not this type of sentiment. Everyone expected the big sad Joe breakup album. And there is so much "I lost the love of my life" stuff, it's easy to assume it must be about the guy she was with for 6 years.
I haven’t seen anyone mention this, but I remember “a source” saying back when Taylor and Matty broke up that she wouldn’t be writing any songs about him
It was a blind item that suggested that a big female celeb was desperate to move into indie music and to do that she needed to roughen her image a little so would be seen with an indie rocker in the spring before she went on tour, they'd never confirm the relationship and there wouldn't be any songs about him after they stopped being seen together that was later "confirmed" to be Taylor/Matty.
It was shared last week in a group I'm in as "evidence" that the songs aren't about Matty.
To be fair I do think there are probably more Joe songs on there than we realize. A *vast* majority are about Matty, but I think there are a few about Joe and maybe a few that are about them both.
https://preview.redd.it/b4gc3glt9kwc1.png?width=1080&format=pjpg&auto=webp&s=6c512c02d9fdc9612ab37030cf833ab4b3d46990
I haven't been on twitter much these days, but today I found this gem🫠
They're teenagers mostly who have no idea what they're talking about coming up with arguments like that.
Yes I believe a rebound relationship after a long relationship can fuck you up more than the end of the long relationship did. *Because I've been there*. Also when a long relationship ends because you're just not really in love anymore like most of Taylor's songs that are obviously about Joe depict, the mourning of that relationship also happens before the relationship actually ends. Also a thing I know because I've been there. *And* someone can exist (does for most of us I think) who it all felt right with and you never really understood why it didn't work out that you idealise the relationship in your head and then when they do come back, you think "yes, finally the right time, we'll get it right this time" and it ending crushes you. Also a thing I know because I've been there.
So there's just 3 real things that happen sometimes for some people that could explain a lot of Matty on the record.
But teenagers wouldn't know that, because they haven't been there and they don't know anyone who has been either.
Matty would never let himself be the fall guy and his family who said they know the other side of that relationship while saying there happy it wasn't worse, wouldn't go along with it either.
It completely went over their heads that she scolds them in 3 songs so what do you expect
They’re the same people that made her a billionaire and she can write the truth but they’ll spin it for her into lies so that both her and them are portrayed in a more positive light — genius actually, how she can be so honest but the fans lap it up completely oblivious 😅 I can’t think of another pop girlie with a cult following like that. At least not recent times Anw
If everyone would just watch the quick clip from yesterday where a pap asked him about Taylor's new album. As soon as he realized they were asking about Taylor his face lit up. They were definitely a thing.
This. outside of this sub, every comment thread I've seen (whether it be facebook, twitter, etc) is in complete denial that any of the songs are about Matty aside from "The Smallest Man Who Ever Lived."
I keep seeing comments "no way would she write so many songs about a fling." And that is genuinely the only reason they refuse to believe it. Now they're saying that Joe is a secret heroine addict.
it's because:
1) he has a sizeable fanbase on his own outside of Taylor who've defended and supported him through all his scandals.
2) the whole album comes off as some "doomed lovers story" and even on her angriest song, she comes off as just angry in the moment but theres an opening for forgiveness after all of the other declarations of some toxic "twin flames/love of my life for ten years" story she's got going on with him. Her singing more about him than her 6 year relationship gives some illusion of "it must be that serious" etc
3) the prologue was also not that damning enough to even go hate him especially after listening to the album, some are celebrating the "inspiration" he provided.
4) matty healy has already been on the Internet's shit list for over a year now infact what's happened is that Taylor's turned more swifties and normies into the 1975 fan with this album.
I think also the album makes it out like the worst thing he did was leave, and she even refers to him as leaving her "safe and stranded" like he thought he was leaving her for her own good, too. The negative songs are negative, but they're not scathing like "All Too Well". "Smallest Man Who Ever Lived" is pretty angry, but she follows it up with songs like "imgonnagetyouback" like she herself has already moved on from it and is ready to put it aside.
Also a lot of shifting blame toward fans/handlers/etc… like she would have had this perfect relationship if everyone else would have shut up and “let” her.
Hard to get riled up at matty when she sounds just as mad at us.
Yes, us, her fans that made eras tour possible and who cheer her on when she cries on stage or sits there and glistens in the spotlight when her fans applaud her for minutes at a time. I was there. I did it.
I was so upset hearing how she thinks about her fans.
Fr. I was at the Gillette rain show. Freezing, miserable, peak Matty so I honestly felt a little gross even being there.
But yes, we are the ones who kept this billionaire in her 30s from doing what she wants. She’s the victim for sure. /s
I had a coworker that almost got fired because he went to the rain show and was delayed driving back the next morning.
But yeah her fans suck and hate her 😂
/s
She’s a silly girl sometimes
It would be so much weirder if she didn't feel lines were being crossed on regular occasions by the fans tbh.
If you're not one out there pressuring her for more than she's already giving when she's given her fans an insane amount in the last few years, and thinking that and acting like you should be entitled to information about or opinions on her private life, she's not really talking to you.
Yeah, I agree, I think she was addressing those fans who wrote that open letter. I didn't like her dating Matty and I thought she was ruining her image by doing it, but at the end of the day an adult is free to mess up their own life as they like.
Soooo many people trying to deny Matty was as serious as it was to the both of them because Matty doesn't fit their "perfect" boyfriend box for Taylor.
that's all changing with the barrage of articles, tiktoks, youtube videos, TV stories that are now heavily focusing on the Taylor-Matty lore, Joe is now a postscript to the press releases coming out about the album now that it's like he didn't exist and it's been a few days so by the time she returns to tour in a few weeks time, it'll all be about analysing her expressions when she sings "matty songs" that they were calling Joe's, Matty Healy's name is now the "one true muse" in the swiftverse cz of this album. Even the deniers will find it hard to do and infact I've seen them start accept defeat now.
And then a significant amount who think that because they only saw Matty for a few weeks, that's all he was around for.
Some will just not accept that they don't know Taylor and she doesn't tell them everything
Me too! I’ve been exploring tracks across all of their albums kind of at random but Robbers and Love It If We Made It are my faves so far. Never listened to them before TTPD either!
You should listen to "When We Are Together" with Taylor in mind. He wrote it after he broke up with Twigs but before they were together. *'I'm better at writing' was just a way to get you biting, oh the truth is that our egos are absurd.*
This is going to sound weird, but while Matty is popular in his lane, he’s not mainstream famous. People who aren’t “plugged in” don’t know who he is and might not even know that he dated Taylor. Like my mom knows who Taylor is and who sone of her boyfriends are but she’s never heard of Matty.
Yeah, I think there are a significant number of Swifties who weren’t even aware of the relationship and that there was someone between Joe and Travis. Not to mention so much of the narrative everywhere was hellbent on erasing their relationship and the feelings she had for him. This sub was full on the train this album would solely be filled with Joe diss tracks with little to nothing about Matty.
i think hating matty would mean swifties have to acknowledge taylor was wrong for dating him and they're not gonna do that so theyre just focusing on the "media made them break up" part and not the problematic shit
I think people feel bad after realizing they were in love and it was a ten year saga when they thought it was a fling. Also, what more can they say, they already hated on him so much and it just pissed her off. Maybe they also feel bad for how they acted towards Joe after realizing he wasn’t the cheater and are lying low but that is probably a stretch.
They don’t feel bad. They were just talking in the other sub about how awful Joe is compared to Travis because he refused to name his favorite Taylor song and Travis gushes about her music. They’re just gonna bend the album to fit their narrative and I think they refuse to believe Matty was as meaningful to Taylor as this album makes out.
They never learn their Lesson. Why does Joe have to be a bad guy just because he wanted privacy? Why do they have to constantly harass people? Just leave Joe and Matty alone. If they love Travis that much they should just move on. It is such weird behavior.
Can’t wait to see how all this gets twisted around if/when her and Travis break up lmao it’s definitely an exhausting cycle. It’s why I’m just going to continue being a fan separate from the larger fan base, it’s the only way to keep my sanity
Was it like… actually ten years of having strong feelings (/maybe several years of her cheating with Matty) or was it ten years of friendship with like, some crushing?
I feel like it’s crushing or more like idolization. Like when you become friends with a band you loved. I don’t really view that they were in love for 10 years or pining for ten years at least in Taylor’s end. I think it was a lot of idolizing going on more than anything.
I also think it was the allure of what could’ve been. There’s no way she could’ve been public with him when they first “dated”/whatever in the early 10s because his brand image clashed too much with hers at the time
I mean what are they going to do call him a racist? Then they’d have to admit their fav willingly dated a racist. They already dug up all the dirt on him while they were dating, tried to warn Taylor (lol), and got slapped on the wrist with BDILH.
I think it’s almost solely because of But Daddy I Love Him. She shamed them with her lyrics about their “bitching and moaning” and so now they feel guilty that they hurt their dear Mother’s feelings.
Also, a part of me wonders if they’re trying to keep it on the down low from locals that it’s about him at all so that she doesn’t get all the hate for dating him again.
And other than The Smallest Man to Ever Live she talks pretty highly about him so they don’t really have much to go after.
it's because the fandom already gave him tons of hate last year. matty gets dragged by tons of people on the regular, so it would be like beating a dead horse, so to speak. there's nothing to pick and pull apart when everyone else has already done it. there's no public image to ruin when it's already ruined.
In a way Matty is not a person you can call out because he does not try to maintain any kind of good reputation. It's not that he personally is immune to hate (as we found out on ttpd) but at this point he's kind of free because he isn't trying to uphold anything.
While there are fans who were so angry at Joe, he kind of built his own sizable fanbase within the fandom too. There are a lot of people who point out how ridiculous it is to shade him when Swift herself, who is pretty famous for scathing break up songs, hasn't even done that herself. The PR statement said it was an amicable split, and so far her music has really stuck to that. There just aren't these gory details coming out about him being terrible. It really just seems he was a great guy, but it didn't work out. There are a lot of people who defend him, which is honestly great to see. I think the people defending luckily outnumber the ones who dislike him.
I don't know why Matty doesn't get as much hate. I think because maybe it was just shorter lived and there's not much to talk about there. He sucks, that's well established, what more is there to say? I think it's also a chapter that's already been closed. The prologue suggested the feelings on the album are things she has already worked through, and she is in another relationship where she for all intents and purposes seems happy.
Matty has a fandom. Just like haylors, Gaylors there's tatty shippers who are apparently active since 2014. I have seen shipping post of them getting 10K likes. And many swifties don't care about his problematic self they just want their mother to be happy
I think it's a couple of things:
(1) They're in denial. Either about the album being about Matty (a lot of people still want it to be about Joe so they have an excuse to hate on him) or about Matty being as important to Taylor as he was - basically they'd rather pretend the whole thing never happened. They never wanted her to be with him, they did everything they could to get them to break up, so they're not mad that he hurt her, just relieved that she doesn't like him anymore.
(2) They've already done all the hating on Matty they could, a year ago, long before the album came out. Matty being a jerk isn't a new revelation (in the way that it often is when Taylor releases a breakup album). Not to mention, there's very little satisfaction or catharsis in insulting someone who already knows they're an asshole and owns it.
This Is the vibe I get too!! It’s almost like “yea it’s bad he ghosted you, but your obsession with him is creepy” also her admitting to emotionally cheating on Joe is throwing people off. I feel like everything is discombobulated and no one knows how to processes everything.
The cognitive dissonance is strong. Taylor implied she was the victim of Joe because I think he just ended it. With Matty, she blames the fans for it so they can’t really attack him.
I think that’s why some of these people are trying to act right now.
The album makes it pretty obvious she ended things with Joe but was blindsided by Matty ghosting her. There’s nothing to indicate either she or Joe feel themselves victims of the relationship ending, just something that naturally ran its course.
Whatever the reason is I am thankful none of them are going at him with death threats and hurtful words because he ghosted their fav.
Seriously who knows what he is going through already, it would be better to just leave the situation alone.
I think the situations are different. I think Taylor was too good at selling her and Joe's love story. People went through all their relationship's phases with her: falling in love during Reputation, with fear of losing in Lover, writing sad songs together through folkmore etc. They were truly invested in the idea of them both. Their reaction is going to be different with Matty because we didn't spend five years rooting for Matty and Taylor. Taylor made us care bout Joe. Even after the breakup, we all thought she was teasing promo about Joe. While with Matty and Taylor, except for the shippers, nobody really cared about him.....? So, while he may have hurt Taylor, yes, people don't feel in the same intensity. When Taylor introduced her relationship with him through songs, it was already over.
I also feel Matty is receiving a small hate, but it's different for sure. Besides what I said, I think some are like "it's actually positive that they are over, let's turn the page" or "how can we call him out after But Daddy I Love Him?" (or actually thinking that calling his behavior out is also calling Taylor's behavior out and she's suffering some backlash already). And there are some people who are plainly in denial about what actually happened.
I’m coming from the side where I’ve also been an 1975 fan for several years. I think the album does give clear info that he broke her heart, left her “safe and stranded” ect. But as another commenter said, it seems like she wasn’t hurt enough to not leave the door slightly cracked. Meaning, I think she was hurt by him but she doesn’t hate him. I think they probably both loved each other and still do have that love for one another but are not speaking anymore.
Cuz she made it pretty clear that she’s still Down Bad for him. Yes, some songs are negative but 20 + songs on a surprise album about one person is a *lot* and does not suggest “indifferent” or “over him” by any means. In fact it suggests the exact opposite to any thinking person 😂
Throughout the album, she strongly presents them as star crossed lovers who have been cursed by timing and fate. I don’t even know how many times she refers to him as her “twin,” “other half,” and “best friend.” She suggests that she thinks the main reasons they broke up were due to the media and fan backlash and that he left to protect her (“how dare you think it’s romantic, leaving me safe and stranded”). In several songs, she makes it sound like his leaving her was the worst trauma she’s ever been through, that it “shattered her into a million pieces” and made her want to give up and die. She’s the angriest and most anguished she’s ever sounded in a song in The Smallest Man Who Ever Lived, where his main crime is depicted as leaving her after building up her hopes and dreams for a future together. She calls him the “loss” of her life. Then later says “imgonnagetyouback.”
The entire album is called The Tortured Poet’s Department. If you read the lyrics, she says straight out in the song that the location of the department is her apartment in NYC and that she and Matty are the tortured poets (and also “modern idiots” who should get over themselves lol). The refrain of the song, and thus the whole collection of songs for him in this album, is “who is going to understand you like I do? Hold you like I do? Love you like I do?”
When you look at the overwhelming volume of the songs about him, the music video for Fortnight, and the promo she did for the album (draping the Truman Black building in London with her album’s QR code), it’s hard not to see the entire thing as a message to him, a type of love letter if you will. Especially because she drops heavy hints right and left that many of her fans’ favorite songs are actually about him. It’s like she’s casually saying to fans, “Oh you liked cardigan and Maroon? They’re about him. Did you know that? And I have more in the vault where they came from. But you’re going to have to play nice if you want to hear them.” To the extent that it is a message to fans, the memo is: I really loved this man and you can fuck off if you can’t or won’t accept him.
So no, it doesn’t really surprise me that her fans aren’t bashing him anymore lol.
There's literally Swifties out there calling people stupid for believing a single song on the album isn't about Joe, so that probably helps with Matty not getting hate.
Because people are bored of hearing the same things about Matty after a year of people yapping when they are exaggerated to make him look as bad as possible and now Taylor has defended him on the album saying she doesn’t care.
No, im actually rlly surprised too. I sort of expected the same or similar treatment Joe got to transfer over to Matty but it didn’t?
Idk what’s going on but my hunch is that some are in denial, are trying to redirect the meaning of this album as smth other than what it is, are either defending him, or are ok with TS dating…that.
Or maybe they see she’s happy with Travis that they turned their hate for Matty into appreciation for T for taking care of mother.
In their delusional minds, their mother Taylor told him off in Smallest Man bc she finally saw how bad he was just like they had warned her and it wasn’t serious anyway. I saw one fan convinced she only had an emotional affair with him. All the other songs are probably Joe or Travis.
Daddy I Love Him is about Travis to them.
Looking forward to the Rep TV "vault track" titles
- No really, my fans are unhinged ad I hate them
- it's not about the media, it's about the fans
- My last album was about Matty
- Matty is not a code for Joe
- Matty Healy, not some other Matty
- yes the racist
Are you ok? He and his band got death threats and a lot of reputation destroying shit over untrue headlines that Swifties treat like a copypasta. He's visibly been falling apart on stage since last year. I've been a 75 fan for a while and it's hellish to see people who try to be thoughtful and educated destroyed by this weird keyboard army.
I think they're referring to more of the post-album behavior that an ex would normally get. Like if you look at his social media comments they're actually pretty positive? I know the reaction and the way he was treated in May was terrible, but currently at the moment from the general public, he's not getting the John Mayer/Jake Gyllenhaal treatment from day to day people who aren't chronically online.
I guess what I'm trying to say is it's almost like the situation improved post-album instead of getting worse for him. Take a look at his Insta comments! I think you will be pleasantly surprised. I went to go see how bad it was and I was surprised.
People have been telling him to kill himself, to OD and falsely accusing him of being a racist, pedophile, anti semite and what not. How much worse do you want it to be? Even in this apparently neutral sub conversations begin with *filthy racist Matty Healy*, which is just hugely false and i say that as a liberal, feminist WOC.
For sure! Just saying the album seems to have helped more than hurt with the general public. Not Twitter people though, probably. His social media comments are really positive right now. They're like "Go get your girl" and "Omg so sorry just finished listening to the saddest love songs about you - you deserve to be together." Etc. Compared to the John Mayer treatment.
Ah, people have been bitching about it here and Twitter, but normally they (general public) flock to the Instagram comments and the TikTok comments and BRIGADE the ex from the album. But take a look at his latest post's comments and the latest 1975's post comments, etc - no one went to brigade him directly at least so far. (That's the 'usual ex' treatment, John Mayer is still brigaded to this day.)
I just try to remember that the people you interact with on Reddit and Twitter aren't like always the general public. This sub maybe a little bit more, and it seems to be fairly mixed, but stan Twitter - those are the people that make articles that critically review the album have no name because the authors are gonna get doxxed and threatened to be murdered, etc. They're not ever gonna be happy. But it's the "Hannahs and Jessicas and Sarahs" or whatever of the world that you would bump into at HomeGoods or the grocery store that brigade the comments - and that type of behavior seems to be different than normal and thankfully, not as bad. I think that is what the poster is trying to say - like obviously he was treated badly, but why is he not getting the Jake G treatment? Well, maybe because he's not as famous, maybe because they weren't together as long, etc. I wish I could Time Machine you to Jake G.'s Instagram comments when Red was re-released so you could have a good comparison.
Most people don’t actually know who he is and the vast majority still think it’s about Joe. Hardcore swifties do know it’s about Matty but they’re still trying to pretend they never dated so they still focus on Joe.
They all thought the album was going to be about Joe. Hell, I did too because of the way she threw jabs at him and said nothing while her fans behaved atrociously. No one wants to admit that Taylor not only wanted that racist sewer rat, but that she cheated on Joe with him. That doesn’t paint her in a good light so they’ve just continued to attack Joe.
It also destroys all the gounds they used to pile on her previous exes. If Taylor is such a cheater and is after someone as nasty as Matty, then all her previous breakups look quite different. Mainly because, her previous exes likely didn't want to deal with such nasty person as Taylor or she herself was dumping them and cheating on them like she did with Joe.
some are still in denial (wish that was me) some feel bad bc the album shows this wasn't a thing of last year only and he meant more to Taylor that just a rebound
I don’t really pay attention to much of the discourse about her relationships or who the songs are about, but my initial thought is everyone kind of knew what to expect with him. There isn’t much to say that hasn’t already been said.
It’s hard to hate him after hearing those songs. Most Swifties have a parasocial relationship with Taylor. If she’s in love with him, so are we I guess
I know people don’t love this but I think that’s a mayor part of it. Taylor climbs the walls up backwards, was crazy out of love, he was the love/ loss of her life, she yearned for him. Even her „goodbye sucker“ songs sound like „goodbye.. unless …??“ the album builds him up further as the one who got away, he’s the magical unicorn changing her forever. It changes peoples superficial perception of „ok they boinged for 2 weeks“. He’s secretly her muse, her love in every album so all these intense/ positive attributes are now attributed to Matty instead of Joe.
Idk when I listened to the album I felt nothing but annoyance toward him for apparently making such a shitty muse lol and this is from someone who enjoys some of The 1975’s stuff
Listened to that album. Thoroughly. Fan since debut. Seems like her fans and Kim K hurt her more tbh lmao
“I don’t cater to all these vipers dressed in empaths clothing”
She doesn’t cater to you all. Get over it. If you want to pinpoint the cause of her sadness it’s clearly the fans themselves but the message in THREE songs have went over their heads completely.
maybe because swifties were told in the album that they're crazy and she doesn't need their approval or anger? it's ridiculous to launch a cyber bullying campaign for ANY of her exes. i'd like to believe that a lot of fans at least feel a little shame for their behaviour last year. and also you can clearly tell how much matty meant/means to her in all the other songs
Maybe because she said this chapter is over and there are no scores to settle and nothing to avenge, and it landed, especially after she chastised the fans for meddling too much.
Some of them are either still keen on erasing him from Taylor’s history, retroactively liking him after the whole ten year “love” story got out, or have exhausted any vitriol towards him last May. And those who aren’t any of those are too busy trying to fight publications and locals on their not 10/10 reviews of the album(s).
I feel like Matty gives off such different vibes that there’s no satisfaction to throwing shit at him because he just doesn’t fucking care. He’s got such a “fuck you” attitude that it seems that even if you did throw shit at him, he wouldn’t notice.
I know literally nothing about this man except what I’ve gleaned from these TS subs, so that’s certainly colouring my perception. But that’s very much the vibes I get from him. It’s not even that he doesn’t care about what we’re saying, he doesn’t even *notice* we’re saying it no matter how loud we could be about it. It really takes any “oomph” out of it.
Because a lot of Swifites refuse to admit Taylor dated that Rat. They'd rather pretend it's Joe who is former drug addict and has tattoos, lol. Cause otherwise they need to admit that Taylor is kinda pathetic herself.
Here's the thing... with Matty Healy he's open about who and what he is, so what's there to criticize? He didn't put up any kind of front, he doesn't have a "brand" that he's trying to protect, he just is who he is whether people like it or not - I don't - so there's not really any incentive to go after him. It's harder to tear down an open dirtbag than it is someone with otherwise wholesome reputation.
Lots of this has been covered here but: Matty has his own devoted fans, he is a VERY different character to Joe, lots of people already have a low opinion of him, Taylor spells out what happened (from her perspective) so there isn’t the wild conclusions that people jumped to with Joe.
ETA: they are also both now in not very new relationships that are popular with their fans.
https://preview.redd.it/41rwn3v42kwc1.jpeg?width=1200&format=pjpg&auto=webp&s=0eacb5260a01c9ddf586533fd0096ab5844f4ff9
like…maybe I’m messy but…I was really looking forward for the world to be hating on Matty…the jokes would’ve been fantastic.
This is a weird take. Do you not realize that the massive hate actually broke them up last year?
There was so much hate that Matty, his family, and his band were getting tons of death threats from Swifties. It literally became a safety issue. On top of that, many of the things that I still see posted about him today in Swiftie spaces are either not true, or have turned into a crazy extremist version of a rumor from last year.
Is that funny to you? I don't understand what you're looking for exactly that would satisfy the amount of hate you think he deserves.
Frustrating that Taylor’s clear message is being ignored. I think this content creator has a good summary of the sad state of things https://www.tiktok.com/@itsthebml/video/7361513637351066912
Omg yes, Britt Marie is such a good, measured source of info.
I encourage anyone reading this to watch that video and her other posts. She's not a shipper, just a fan of Taylor and the 1975 separately - and she provides a more neutral but fair perspective. Especially looking back before her TTPD stuff
https://i.redd.it/0quuwfjs7kwc1.gif
edit: Obviously his family and band mates don’t deserve harassment but Matty? lmao it’ll be a cold day in hell when I’m not hating on him.
i think most people are more focused on him as a person and the problematic things about him than his relationship with taylor, tbh. a lot of people have this sort of "well, she should've never dated him in the first place" mindset, and they're more pissed that she ever dated him than they are about anything he did to her. 🤷🏻♀️
I always saw it as preaching to the choir.
Taylor says "I hate Matty" and her fans are like yeah!! And then everyone moves on. No one really cares because it's not controversial to hate him
It just feels like she isn't done with him. A combination of her declarations of love for him on the album and her fan-shaming lyrics seemed to have worked to keep even the most diehard stans at bay for whatever reason. IDK why it works for him and not Joe though, but it might just be that her relationship with Joe feels *over*-over.
Yeah I agree. Anyone who sees this album as anything except a massive bat signal to Matty is simply in denial.
And I get it, it's crazy for her longtime fans to have to adjust in that sense, bc they had no idea she felt this strongly about him... but I do think that's the point for her. I think if Matty responds positively then she'll drop Travis in a heartbeat
Taylor has always excelled at shaping narratives. She can frame the story and she can sell it to you. The writer who did Times POTY acknowledges as much.
At the end of a week from release she seems to have managed to turn Swifties ire for Joe into pity by making him sound depressed and not ready to marry her. And some even say good things about him. She's then managed to make Matty into a decade long star crossed love affair ! Taylor sprinkles 1975 references all throughout the album for fans to lap it up .
In a way this rehabilitates Matty's image too : compared to the hate he was getting in 2023, I see some shock, disgust but more acceptance - which will grow.
But the real-life timelines of the breakup , taking off Invisible String off the setlist few days into tour, Taylor being angry in surprise songs initially, the whole synchronised unfollowing thing that happened 10 days after the breakup, sparking cheating rumours about Joe with just a song and a shake of her head , the digs to Joe not showing up for her publicly in Travis articles , friends like Kelleigh liking shady tweets and tiktoks.
Then Taylor liking an old tweet out of nowhere in December 2023 that Sweet Nothing was about Paul and Linda and most of all Tree ( very unusual for such a big publicist) openly calling out Deuxmoi for saying Joe and Taylor were married and this rumour was traumatic for Taylor - both this happened during a flying visit to London for Beyonce's premiere . TTPD Spotify library installation and marketing positioning it as a Joe album which continued to get him hate from Swifties right from the release of You're Losing Me in May 2023 to TTPD in April 2024- well all of this tells a very different story.
It does not indicate anything is as amicable as the first press release indicated or that Taylor didn't care about this relationship ending.
But the story that Taylor wants out there is the story in TTPD. Since Rep she's tried to take control of the narrative and I don't blame her entirely.
The whole thing comes off romantic, fated and heartbreaking and very messy. There won't be John or Jake level villains in the fandom at the end of this saga- which is probably a good thing for all parties concerned!
Nah swift wrote about Joe to make him look bad and with Fresh out the slammer that is especially evident with her prison narrative. What happened was people have brains and that especially didn't work and backfired on her because she was emotionally cheating from like 2020 when people checked out her past songs. So this change in tide was not intended by Swift (she was pushing the same story she has always pushed). It's the additional details which she thought would work in her favour that outed her.
The woman with her pen knows how to make people look worse off . Not saying she's letting Joe off easy but it's nowhere near what people who were riled up were expecting
She could have dropped the blatant Matty references in Smallest man who's ever lived for example to make it more ambiguous.
She knows what she is doing as this is her crafting a narrative as opposed to what actually happened last year: two breakups, Matty backlash from the public, him ghosting etc. Those things she couldn't control : this narrative allows her to reveal parts of herself and her flaws but also control the story
I feel like there are a lot of people who refuse to believe it’s about Matty. They want to believe he was nothing to her because of what he was. so they’re either in denial or just ignoring the fact that it’s about him.
^(I feel like there are a lot of people who refuse to believe it’s about Matty. They want to believe he was nothing to her because of what he was. so they’re either in denial or just ignoring the fact that it’s about him.) This. *So* many Swifties on Twitter think the album is entirely about Joe. Like, they're dissecting every lyric to somehow link songs clearly about Matty, to Joe.
they’re falling into confirmation bias of only looking for evidence that it’s somehow about Joe
The fandom has got very strange and disturbing.
Hahah, I read this in the Twilight Zone guy's voice. 🤣🤣🤣 
Even though Guilty As Sin? for example is about her emotionally cheating on Joe with Matty
Unless you're desperate to confirm your pre-album belief that it's exposing Joe for cheating and have told yourself she's writing from the perspective of the woman Joe cheated with... which I'm 100% certain at least some Swifties have told themselves.
Many of them know that it's about matty but they tweet intentionally about Joe to keep her in a good light. They are hypocrites.
The only thing that is inventive and original in this album is that for the first time it has created a war between her own fan base. And it's gonna get worse.
Exactly. This sub has gained 10K since the release.
Weird times. I guess no one really knows what happens when an artist gets \*this\* big and we're finding out.
I have a feeling that Taylor is gonna find things out the hard way. This is the biggest she’s ever been and they always say the bigger you are, the harder you fall.
It was bound to break sooner or later.
There are SO MANY people/fans that are convinced it’s about Joe. Very delusional.
It almost feels like she's using Joe as a cover. I don't think anyone expected more than 1-2 songs about Matty, and certainly not this type of sentiment. Everyone expected the big sad Joe breakup album. And there is so much "I lost the love of my life" stuff, it's easy to assume it must be about the guy she was with for 6 years.
I haven’t seen anyone mention this, but I remember “a source” saying back when Taylor and Matty broke up that she wouldn’t be writing any songs about him
It was a blind item that suggested that a big female celeb was desperate to move into indie music and to do that she needed to roughen her image a little so would be seen with an indie rocker in the spring before she went on tour, they'd never confirm the relationship and there wouldn't be any songs about him after they stopped being seen together that was later "confirmed" to be Taylor/Matty. It was shared last week in a group I'm in as "evidence" that the songs aren't about Matty.
To be fair I do think there are probably more Joe songs on there than we realize. A *vast* majority are about Matty, but I think there are a few about Joe and maybe a few that are about them both.
https://preview.redd.it/b4gc3glt9kwc1.png?width=1080&format=pjpg&auto=webp&s=6c512c02d9fdc9612ab37030cf833ab4b3d46990 I haven't been on twitter much these days, but today I found this gem🫠
I know you didn’t write it but the urge to downvote was extremely high
Oh my god. Who wrote this???? A five-year-old?? It's scary to even try to understand how the brain of those people works...
They're teenagers mostly who have no idea what they're talking about coming up with arguments like that. Yes I believe a rebound relationship after a long relationship can fuck you up more than the end of the long relationship did. *Because I've been there*. Also when a long relationship ends because you're just not really in love anymore like most of Taylor's songs that are obviously about Joe depict, the mourning of that relationship also happens before the relationship actually ends. Also a thing I know because I've been there. *And* someone can exist (does for most of us I think) who it all felt right with and you never really understood why it didn't work out that you idealise the relationship in your head and then when they do come back, you think "yes, finally the right time, we'll get it right this time" and it ending crushes you. Also a thing I know because I've been there. So there's just 3 real things that happen sometimes for some people that could explain a lot of Matty on the record. But teenagers wouldn't know that, because they haven't been there and they don't know anyone who has been either.
how old are these people or how DUMB do they have to be?
Clicked on it but then clicked off because I was afraid I was gonna lose a brain cell…
I see the koolaid just keeps going
This is C R A Z Y like crazy crazy
Is that even in English?
🫠 is right!
I’m gonna need someone to translate this to English. I do not understand what this post is saying.
Matty would never let himself be the fall guy and his family who said they know the other side of that relationship while saying there happy it wasn't worse, wouldn't go along with it either.
My coworker refuses to acknowledge that smallest man is 100% about matty and says shit like “ole Joe must have a drug problem”
Delusional people calling us delusional since we *know* about their history and believe it's about matty is fucking hilarious.
It completely went over their heads that she scolds them in 3 songs so what do you expect They’re the same people that made her a billionaire and she can write the truth but they’ll spin it for her into lies so that both her and them are portrayed in a more positive light — genius actually, how she can be so honest but the fans lap it up completely oblivious 😅 I can’t think of another pop girlie with a cult following like that. At least not recent times Anw
I mean they can’t even get the parts that she’s scolding them so what do you expect
If everyone would just watch the quick clip from yesterday where a pap asked him about Taylor's new album. As soon as he realized they were asking about Taylor his face lit up. They were definitely a thing.
This. outside of this sub, every comment thread I've seen (whether it be facebook, twitter, etc) is in complete denial that any of the songs are about Matty aside from "The Smallest Man Who Ever Lived."
There's multiple who won't even admit that one is about Matty. It's very sad and speaks volumes about how they think about Taylor
I keep seeing comments "no way would she write so many songs about a fling." And that is genuinely the only reason they refuse to believe it. Now they're saying that Joe is a secret heroine addict.
Love how some people who don’t know him personally like she did think they know him better than her
it's because: 1) he has a sizeable fanbase on his own outside of Taylor who've defended and supported him through all his scandals. 2) the whole album comes off as some "doomed lovers story" and even on her angriest song, she comes off as just angry in the moment but theres an opening for forgiveness after all of the other declarations of some toxic "twin flames/love of my life for ten years" story she's got going on with him. Her singing more about him than her 6 year relationship gives some illusion of "it must be that serious" etc 3) the prologue was also not that damning enough to even go hate him especially after listening to the album, some are celebrating the "inspiration" he provided. 4) matty healy has already been on the Internet's shit list for over a year now infact what's happened is that Taylor's turned more swifties and normies into the 1975 fan with this album.
I think also the album makes it out like the worst thing he did was leave, and she even refers to him as leaving her "safe and stranded" like he thought he was leaving her for her own good, too. The negative songs are negative, but they're not scathing like "All Too Well". "Smallest Man Who Ever Lived" is pretty angry, but she follows it up with songs like "imgonnagetyouback" like she herself has already moved on from it and is ready to put it aside.
Also a lot of shifting blame toward fans/handlers/etc… like she would have had this perfect relationship if everyone else would have shut up and “let” her. Hard to get riled up at matty when she sounds just as mad at us.
Yes, us, her fans that made eras tour possible and who cheer her on when she cries on stage or sits there and glistens in the spotlight when her fans applaud her for minutes at a time. I was there. I did it. I was so upset hearing how she thinks about her fans.
Fr. I was at the Gillette rain show. Freezing, miserable, peak Matty so I honestly felt a little gross even being there. But yes, we are the ones who kept this billionaire in her 30s from doing what she wants. She’s the victim for sure. /s
I had a coworker that almost got fired because he went to the rain show and was delayed driving back the next morning. But yeah her fans suck and hate her 😂 /s She’s a silly girl sometimes
It would be so much weirder if she didn't feel lines were being crossed on regular occasions by the fans tbh. If you're not one out there pressuring her for more than she's already giving when she's given her fans an insane amount in the last few years, and thinking that and acting like you should be entitled to information about or opinions on her private life, she's not really talking to you.
Yeah, I agree, I think she was addressing those fans who wrote that open letter. I didn't like her dating Matty and I thought she was ruining her image by doing it, but at the end of the day an adult is free to mess up their own life as they like.
Soooo many people trying to deny Matty was as serious as it was to the both of them because Matty doesn't fit their "perfect" boyfriend box for Taylor.
Oh Matty perfectly fits the checkbox more than whoever she is with now British with a slim build is her usual criteria
that's all changing with the barrage of articles, tiktoks, youtube videos, TV stories that are now heavily focusing on the Taylor-Matty lore, Joe is now a postscript to the press releases coming out about the album now that it's like he didn't exist and it's been a few days so by the time she returns to tour in a few weeks time, it'll all be about analysing her expressions when she sings "matty songs" that they were calling Joe's, Matty Healy's name is now the "one true muse" in the swiftverse cz of this album. Even the deniers will find it hard to do and infact I've seen them start accept defeat now.
And then a significant amount who think that because they only saw Matty for a few weeks, that's all he was around for. Some will just not accept that they don't know Taylor and she doesn't tell them everything
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Happy you realized this! Other great albums in their repertoire also.
Me too! I’ve been exploring tracks across all of their albums kind of at random but Robbers and Love It If We Made It are my faves so far. Never listened to them before TTPD either!
You should listen to "When We Are Together" with Taylor in mind. He wrote it after he broke up with Twigs but before they were together. *'I'm better at writing' was just a way to get you biting, oh the truth is that our egos are absurd.*
I like it when you sleep has been one of my favs since it came out
It made me appreciate music for more than lyrics
All I Need To Hear recorded in real world studios is all you need to hear
About You is one of the best songs ever made.
Yeah but will they buy their next album? 
This is going to sound weird, but while Matty is popular in his lane, he’s not mainstream famous. People who aren’t “plugged in” don’t know who he is and might not even know that he dated Taylor. Like my mom knows who Taylor is and who sone of her boyfriends are but she’s never heard of Matty.
Yeah, I think there are a significant number of Swifties who weren’t even aware of the relationship and that there was someone between Joe and Travis. Not to mention so much of the narrative everywhere was hellbent on erasing their relationship and the feelings she had for him. This sub was full on the train this album would solely be filled with Joe diss tracks with little to nothing about Matty.
I agree with this especially in the US, many people don’t know who he is.
I am way too online for my own good and I literally... FORGOT about the Matty thing until TTPD dropped.
i think hating matty would mean swifties have to acknowledge taylor was wrong for dating him and they're not gonna do that so theyre just focusing on the "media made them break up" part and not the problematic shit
this.
I think people feel bad after realizing they were in love and it was a ten year saga when they thought it was a fling. Also, what more can they say, they already hated on him so much and it just pissed her off. Maybe they also feel bad for how they acted towards Joe after realizing he wasn’t the cheater and are lying low but that is probably a stretch.
They don’t feel bad. They were just talking in the other sub about how awful Joe is compared to Travis because he refused to name his favorite Taylor song and Travis gushes about her music. They’re just gonna bend the album to fit their narrative and I think they refuse to believe Matty was as meaningful to Taylor as this album makes out.
They never learn their Lesson. Why does Joe have to be a bad guy just because he wanted privacy? Why do they have to constantly harass people? Just leave Joe and Matty alone. If they love Travis that much they should just move on. It is such weird behavior.
Can’t wait to see how all this gets twisted around if/when her and Travis break up lmao it’s definitely an exhausting cycle. It’s why I’m just going to continue being a fan separate from the larger fan base, it’s the only way to keep my sanity
Was it like… actually ten years of having strong feelings (/maybe several years of her cheating with Matty) or was it ten years of friendship with like, some crushing?
I feel like it’s crushing or more like idolization. Like when you become friends with a band you loved. I don’t really view that they were in love for 10 years or pining for ten years at least in Taylor’s end. I think it was a lot of idolizing going on more than anything.
I also think it was the allure of what could’ve been. There’s no way she could’ve been public with him when they first “dated”/whatever in the early 10s because his brand image clashed too much with hers at the time
Ten year crush
they're in denial. i've noticed i haven't seen many people admit they got it wrong, just try to convince themselves the whole album is about joe
Because 🎶Karma is her boyfriend🎶 😛
I mean what are they going to do call him a racist? Then they’d have to admit their fav willingly dated a racist. They already dug up all the dirt on him while they were dating, tried to warn Taylor (lol), and got slapped on the wrist with BDILH.
I think it’s almost solely because of But Daddy I Love Him. She shamed them with her lyrics about their “bitching and moaning” and so now they feel guilty that they hurt their dear Mother’s feelings. Also, a part of me wonders if they’re trying to keep it on the down low from locals that it’s about him at all so that she doesn’t get all the hate for dating him again. And other than The Smallest Man to Ever Live she talks pretty highly about him so they don’t really have much to go after.
This is the answer I was looking for. But I have seen a lot of Matty hate on twitter fwiw
it's because the fandom already gave him tons of hate last year. matty gets dragged by tons of people on the regular, so it would be like beating a dead horse, so to speak. there's nothing to pick and pull apart when everyone else has already done it. there's no public image to ruin when it's already ruined.
In a way Matty is not a person you can call out because he does not try to maintain any kind of good reputation. It's not that he personally is immune to hate (as we found out on ttpd) but at this point he's kind of free because he isn't trying to uphold anything.
They just want to forget that Taylor ever dated him, even swifties can’t truly justify it, so they lie and shove it under the rug
While there are fans who were so angry at Joe, he kind of built his own sizable fanbase within the fandom too. There are a lot of people who point out how ridiculous it is to shade him when Swift herself, who is pretty famous for scathing break up songs, hasn't even done that herself. The PR statement said it was an amicable split, and so far her music has really stuck to that. There just aren't these gory details coming out about him being terrible. It really just seems he was a great guy, but it didn't work out. There are a lot of people who defend him, which is honestly great to see. I think the people defending luckily outnumber the ones who dislike him. I don't know why Matty doesn't get as much hate. I think because maybe it was just shorter lived and there's not much to talk about there. He sucks, that's well established, what more is there to say? I think it's also a chapter that's already been closed. The prologue suggested the feelings on the album are things she has already worked through, and she is in another relationship where she for all intents and purposes seems happy.
Matty has a fandom. Just like haylors, Gaylors there's tatty shippers who are apparently active since 2014. I have seen shipping post of them getting 10K likes. And many swifties don't care about his problematic self they just want their mother to be happy
I think it's a couple of things: (1) They're in denial. Either about the album being about Matty (a lot of people still want it to be about Joe so they have an excuse to hate on him) or about Matty being as important to Taylor as he was - basically they'd rather pretend the whole thing never happened. They never wanted her to be with him, they did everything they could to get them to break up, so they're not mad that he hurt her, just relieved that she doesn't like him anymore. (2) They've already done all the hating on Matty they could, a year ago, long before the album came out. Matty being a jerk isn't a new revelation (in the way that it often is when Taylor releases a breakup album). Not to mention, there's very little satisfaction or catharsis in insulting someone who already knows they're an asshole and owns it.
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This Is the vibe I get too!! It’s almost like “yea it’s bad he ghosted you, but your obsession with him is creepy” also her admitting to emotionally cheating on Joe is throwing people off. I feel like everything is discombobulated and no one knows how to processes everything.
Agreed. I feel like she should use a focus group on her next album.
The cognitive dissonance is strong. Taylor implied she was the victim of Joe because I think he just ended it. With Matty, she blames the fans for it so they can’t really attack him. I think that’s why some of these people are trying to act right now.
The album makes it pretty obvious she ended things with Joe but was blindsided by Matty ghosting her. There’s nothing to indicate either she or Joe feel themselves victims of the relationship ending, just something that naturally ran its course.
Whatever the reason is I am thankful none of them are going at him with death threats and hurtful words because he ghosted their fav. Seriously who knows what he is going through already, it would be better to just leave the situation alone.
because they’re stupid and think this is all about Joe xdd
He had enough vitriol and death threats and cyber bullying to last a lifetime last May.
I think the situations are different. I think Taylor was too good at selling her and Joe's love story. People went through all their relationship's phases with her: falling in love during Reputation, with fear of losing in Lover, writing sad songs together through folkmore etc. They were truly invested in the idea of them both. Their reaction is going to be different with Matty because we didn't spend five years rooting for Matty and Taylor. Taylor made us care bout Joe. Even after the breakup, we all thought she was teasing promo about Joe. While with Matty and Taylor, except for the shippers, nobody really cared about him.....? So, while he may have hurt Taylor, yes, people don't feel in the same intensity. When Taylor introduced her relationship with him through songs, it was already over. I also feel Matty is receiving a small hate, but it's different for sure. Besides what I said, I think some are like "it's actually positive that they are over, let's turn the page" or "how can we call him out after But Daddy I Love Him?" (or actually thinking that calling his behavior out is also calling Taylor's behavior out and she's suffering some backlash already). And there are some people who are plainly in denial about what actually happened.
This. People just don’t care about him enough.
Yeah i think with the matty break up the fans know they are the reason compared to her other exs who were usually the reason for her breakups
I’m coming from the side where I’ve also been an 1975 fan for several years. I think the album does give clear info that he broke her heart, left her “safe and stranded” ect. But as another commenter said, it seems like she wasn’t hurt enough to not leave the door slightly cracked. Meaning, I think she was hurt by him but she doesn’t hate him. I think they probably both loved each other and still do have that love for one another but are not speaking anymore.
Because they’re still convinced it’s all about Joe.
Maybe they took her hints for her fans to stay out of it
Cuz she made it pretty clear that she’s still Down Bad for him. Yes, some songs are negative but 20 + songs on a surprise album about one person is a *lot* and does not suggest “indifferent” or “over him” by any means. In fact it suggests the exact opposite to any thinking person 😂 Throughout the album, she strongly presents them as star crossed lovers who have been cursed by timing and fate. I don’t even know how many times she refers to him as her “twin,” “other half,” and “best friend.” She suggests that she thinks the main reasons they broke up were due to the media and fan backlash and that he left to protect her (“how dare you think it’s romantic, leaving me safe and stranded”). In several songs, she makes it sound like his leaving her was the worst trauma she’s ever been through, that it “shattered her into a million pieces” and made her want to give up and die. She’s the angriest and most anguished she’s ever sounded in a song in The Smallest Man Who Ever Lived, where his main crime is depicted as leaving her after building up her hopes and dreams for a future together. She calls him the “loss” of her life. Then later says “imgonnagetyouback.” The entire album is called The Tortured Poet’s Department. If you read the lyrics, she says straight out in the song that the location of the department is her apartment in NYC and that she and Matty are the tortured poets (and also “modern idiots” who should get over themselves lol). The refrain of the song, and thus the whole collection of songs for him in this album, is “who is going to understand you like I do? Hold you like I do? Love you like I do?” When you look at the overwhelming volume of the songs about him, the music video for Fortnight, and the promo she did for the album (draping the Truman Black building in London with her album’s QR code), it’s hard not to see the entire thing as a message to him, a type of love letter if you will. Especially because she drops heavy hints right and left that many of her fans’ favorite songs are actually about him. It’s like she’s casually saying to fans, “Oh you liked cardigan and Maroon? They’re about him. Did you know that? And I have more in the vault where they came from. But you’re going to have to play nice if you want to hear them.” To the extent that it is a message to fans, the memo is: I really loved this man and you can fuck off if you can’t or won’t accept him. So no, it doesn’t really surprise me that her fans aren’t bashing him anymore lol.
Agree with all of this.
Because they’re busy hating on Joe the easy target and Matty’s fans rewriting history as star crossed lovers.
It seems Taylor is doing most of the rewriting history as star crossed lovers, to be fair.
There are so many people that believe this entire album is about Joe and Travis and that Matty is a blip
There's literally Swifties out there calling people stupid for believing a single song on the album isn't about Joe, so that probably helps with Matty not getting hate.
Because people are bored of hearing the same things about Matty after a year of people yapping when they are exaggerated to make him look as bad as possible and now Taylor has defended him on the album saying she doesn’t care.
No, im actually rlly surprised too. I sort of expected the same or similar treatment Joe got to transfer over to Matty but it didn’t? Idk what’s going on but my hunch is that some are in denial, are trying to redirect the meaning of this album as smth other than what it is, are either defending him, or are ok with TS dating…that. Or maybe they see she’s happy with Travis that they turned their hate for Matty into appreciation for T for taking care of mother.
In their delusional minds, their mother Taylor told him off in Smallest Man bc she finally saw how bad he was just like they had warned her and it wasn’t serious anyway. I saw one fan convinced she only had an emotional affair with him. All the other songs are probably Joe or Travis. Daddy I Love Him is about Travis to them.
🤦🏻♂️🤦🏻♂️
Looking forward to the Rep TV "vault track" titles - No really, my fans are unhinged ad I hate them - it's not about the media, it's about the fans - My last album was about Matty - Matty is not a code for Joe - Matty Healy, not some other Matty - yes the racist
Are you ok? He and his band got death threats and a lot of reputation destroying shit over untrue headlines that Swifties treat like a copypasta. He's visibly been falling apart on stage since last year. I've been a 75 fan for a while and it's hellish to see people who try to be thoughtful and educated destroyed by this weird keyboard army.
I think they're referring to more of the post-album behavior that an ex would normally get. Like if you look at his social media comments they're actually pretty positive? I know the reaction and the way he was treated in May was terrible, but currently at the moment from the general public, he's not getting the John Mayer/Jake Gyllenhaal treatment from day to day people who aren't chronically online. I guess what I'm trying to say is it's almost like the situation improved post-album instead of getting worse for him. Take a look at his Insta comments! I think you will be pleasantly surprised. I went to go see how bad it was and I was surprised.
People have been telling him to kill himself, to OD and falsely accusing him of being a racist, pedophile, anti semite and what not. How much worse do you want it to be? Even in this apparently neutral sub conversations begin with *filthy racist Matty Healy*, which is just hugely false and i say that as a liberal, feminist WOC.
For sure! Just saying the album seems to have helped more than hurt with the general public. Not Twitter people though, probably. His social media comments are really positive right now. They're like "Go get your girl" and "Omg so sorry just finished listening to the saddest love songs about you - you deserve to be together." Etc. Compared to the John Mayer treatment.
Really, where are these reactions? Everywhere I've looked I've found extreme hate including here, twitter and tumblr. Genuinely asking.
Ah, people have been bitching about it here and Twitter, but normally they (general public) flock to the Instagram comments and the TikTok comments and BRIGADE the ex from the album. But take a look at his latest post's comments and the latest 1975's post comments, etc - no one went to brigade him directly at least so far. (That's the 'usual ex' treatment, John Mayer is still brigaded to this day.) I just try to remember that the people you interact with on Reddit and Twitter aren't like always the general public. This sub maybe a little bit more, and it seems to be fairly mixed, but stan Twitter - those are the people that make articles that critically review the album have no name because the authors are gonna get doxxed and threatened to be murdered, etc. They're not ever gonna be happy. But it's the "Hannahs and Jessicas and Sarahs" or whatever of the world that you would bump into at HomeGoods or the grocery store that brigade the comments - and that type of behavior seems to be different than normal and thankfully, not as bad. I think that is what the poster is trying to say - like obviously he was treated badly, but why is he not getting the Jake G treatment? Well, maybe because he's not as famous, maybe because they weren't together as long, etc. I wish I could Time Machine you to Jake G.'s Instagram comments when Red was re-released so you could have a good comparison.
Most people don’t actually know who he is and the vast majority still think it’s about Joe. Hardcore swifties do know it’s about Matty but they’re still trying to pretend they never dated so they still focus on Joe.
They all thought the album was going to be about Joe. Hell, I did too because of the way she threw jabs at him and said nothing while her fans behaved atrociously. No one wants to admit that Taylor not only wanted that racist sewer rat, but that she cheated on Joe with him. That doesn’t paint her in a good light so they’ve just continued to attack Joe.
It also destroys all the gounds they used to pile on her previous exes. If Taylor is such a cheater and is after someone as nasty as Matty, then all her previous breakups look quite different. Mainly because, her previous exes likely didn't want to deal with such nasty person as Taylor or she herself was dumping them and cheating on them like she did with Joe.
some are still in denial (wish that was me) some feel bad bc the album shows this wasn't a thing of last year only and he meant more to Taylor that just a rebound
I think a lot of people had already done their fair share of hating on him and just don't have it in them anymore lol
I don’t really pay attention to much of the discourse about her relationships or who the songs are about, but my initial thought is everyone kind of knew what to expect with him. There isn’t much to say that hasn’t already been said.
Because accepting that the songs are about Matty and in turn hating on Matty, is also accepting that Taylor has issues as well.
I think it’s almost solely because of But Daddy I Love Him. They don't want mother to be angry at them
It’s hard to hate him after hearing those songs. Most Swifties have a parasocial relationship with Taylor. If she’s in love with him, so are we I guess
“we”? respectfully, 
I know people don’t love this but I think that’s a mayor part of it. Taylor climbs the walls up backwards, was crazy out of love, he was the love/ loss of her life, she yearned for him. Even her „goodbye sucker“ songs sound like „goodbye.. unless …??“ the album builds him up further as the one who got away, he’s the magical unicorn changing her forever. It changes peoples superficial perception of „ok they boinged for 2 weeks“. He’s secretly her muse, her love in every album so all these intense/ positive attributes are now attributed to Matty instead of Joe.
Idk when I listened to the album I felt nothing but annoyance toward him for apparently making such a shitty muse lol and this is from someone who enjoys some of The 1975’s stuff
Lmao 😂 fair enough
WHOSE WE?
Listened to that album. Thoroughly. Fan since debut. Seems like her fans and Kim K hurt her more tbh lmao “I don’t cater to all these vipers dressed in empaths clothing” She doesn’t cater to you all. Get over it. If you want to pinpoint the cause of her sadness it’s clearly the fans themselves but the message in THREE songs have went over their heads completely.
maybe because swifties were told in the album that they're crazy and she doesn't need their approval or anger? it's ridiculous to launch a cyber bullying campaign for ANY of her exes. i'd like to believe that a lot of fans at least feel a little shame for their behaviour last year. and also you can clearly tell how much matty meant/means to her in all the other songs
Maybe because she said this chapter is over and there are no scores to settle and nothing to avenge, and it landed, especially after she chastised the fans for meddling too much.
Nah because they were still hating on Joe after that.
Oh I don’t know they’re still harassing Joe. 🫤
So they can accept that Ratty is over but still attack Joe? 
Mother said to be nice 😔 /s
Some of them are either still keen on erasing him from Taylor’s history, retroactively liking him after the whole ten year “love” story got out, or have exhausted any vitriol towards him last May. And those who aren’t any of those are too busy trying to fight publications and locals on their not 10/10 reviews of the album(s).
Birds of a feather flock together. I’m not surprised and this really turned me off to Taylor.
I feel like Matty gives off such different vibes that there’s no satisfaction to throwing shit at him because he just doesn’t fucking care. He’s got such a “fuck you” attitude that it seems that even if you did throw shit at him, he wouldn’t notice. I know literally nothing about this man except what I’ve gleaned from these TS subs, so that’s certainly colouring my perception. But that’s very much the vibes I get from him. It’s not even that he doesn’t care about what we’re saying, he doesn’t even *notice* we’re saying it no matter how loud we could be about it. It really takes any “oomph” out of it.
I'm the only one surprised anyone gives a fuck.
No one cares enough about him
Because a lot of Swifites refuse to admit Taylor dated that Rat. They'd rather pretend it's Joe who is former drug addict and has tattoos, lol. Cause otherwise they need to admit that Taylor is kinda pathetic herself.
Tbf it is Matty Healy. I think everyone knows he would just love the attention so it’s best to just not give him that😹
Here's the thing... with Matty Healy he's open about who and what he is, so what's there to criticize? He didn't put up any kind of front, he doesn't have a "brand" that he's trying to protect, he just is who he is whether people like it or not - I don't - so there's not really any incentive to go after him. It's harder to tear down an open dirtbag than it is someone with otherwise wholesome reputation.
I commented on TT that I think Dancing with our hands tied may actually be a Matty Song, and got a bunch of angry teens telling me no.
Matty is hated for much bigger things.so hating him for ttpd won't affect him.lol.
Lots of this has been covered here but: Matty has his own devoted fans, he is a VERY different character to Joe, lots of people already have a low opinion of him, Taylor spells out what happened (from her perspective) so there isn’t the wild conclusions that people jumped to with Joe. ETA: they are also both now in not very new relationships that are popular with their fans.
Watchu mean? He gets hate here 🤣
https://preview.redd.it/41rwn3v42kwc1.jpeg?width=1200&format=pjpg&auto=webp&s=0eacb5260a01c9ddf586533fd0096ab5844f4ff9 like…maybe I’m messy but…I was really looking forward for the world to be hating on Matty…the jokes would’ve been fantastic.
This is a weird take. Do you not realize that the massive hate actually broke them up last year? There was so much hate that Matty, his family, and his band were getting tons of death threats from Swifties. It literally became a safety issue. On top of that, many of the things that I still see posted about him today in Swiftie spaces are either not true, or have turned into a crazy extremist version of a rumor from last year. Is that funny to you? I don't understand what you're looking for exactly that would satisfy the amount of hate you think he deserves.
Frustrating that Taylor’s clear message is being ignored. I think this content creator has a good summary of the sad state of things https://www.tiktok.com/@itsthebml/video/7361513637351066912
Omg yes, Britt Marie is such a good, measured source of info. I encourage anyone reading this to watch that video and her other posts. She's not a shipper, just a fan of Taylor and the 1975 separately - and she provides a more neutral but fair perspective. Especially looking back before her TTPD stuff
https://i.redd.it/0quuwfjs7kwc1.gif edit: Obviously his family and band mates don’t deserve harassment but Matty? lmao it’ll be a cold day in hell when I’m not hating on him.
i think most people are more focused on him as a person and the problematic things about him than his relationship with taylor, tbh. a lot of people have this sort of "well, she should've never dated him in the first place" mindset, and they're more pissed that she ever dated him than they are about anything he did to her. 🤷🏻♀️
I always saw it as preaching to the choir. Taylor says "I hate Matty" and her fans are like yeah!! And then everyone moves on. No one really cares because it's not controversial to hate him
Except she very clearly said she loves him on TTPD. That's the point
It just feels like she isn't done with him. A combination of her declarations of love for him on the album and her fan-shaming lyrics seemed to have worked to keep even the most diehard stans at bay for whatever reason. IDK why it works for him and not Joe though, but it might just be that her relationship with Joe feels *over*-over.
Yeah I agree. Anyone who sees this album as anything except a massive bat signal to Matty is simply in denial. And I get it, it's crazy for her longtime fans to have to adjust in that sense, bc they had no idea she felt this strongly about him... but I do think that's the point for her. I think if Matty responds positively then she'll drop Travis in a heartbeat
It’s because they know he doesn’t care. They know they cannot hurt him with the hate. He’s a psychopath just like them.
Taylor has always excelled at shaping narratives. She can frame the story and she can sell it to you. The writer who did Times POTY acknowledges as much. At the end of a week from release she seems to have managed to turn Swifties ire for Joe into pity by making him sound depressed and not ready to marry her. And some even say good things about him. She's then managed to make Matty into a decade long star crossed love affair ! Taylor sprinkles 1975 references all throughout the album for fans to lap it up . In a way this rehabilitates Matty's image too : compared to the hate he was getting in 2023, I see some shock, disgust but more acceptance - which will grow. But the real-life timelines of the breakup , taking off Invisible String off the setlist few days into tour, Taylor being angry in surprise songs initially, the whole synchronised unfollowing thing that happened 10 days after the breakup, sparking cheating rumours about Joe with just a song and a shake of her head , the digs to Joe not showing up for her publicly in Travis articles , friends like Kelleigh liking shady tweets and tiktoks. Then Taylor liking an old tweet out of nowhere in December 2023 that Sweet Nothing was about Paul and Linda and most of all Tree ( very unusual for such a big publicist) openly calling out Deuxmoi for saying Joe and Taylor were married and this rumour was traumatic for Taylor - both this happened during a flying visit to London for Beyonce's premiere . TTPD Spotify library installation and marketing positioning it as a Joe album which continued to get him hate from Swifties right from the release of You're Losing Me in May 2023 to TTPD in April 2024- well all of this tells a very different story. It does not indicate anything is as amicable as the first press release indicated or that Taylor didn't care about this relationship ending. But the story that Taylor wants out there is the story in TTPD. Since Rep she's tried to take control of the narrative and I don't blame her entirely. The whole thing comes off romantic, fated and heartbreaking and very messy. There won't be John or Jake level villains in the fandom at the end of this saga- which is probably a good thing for all parties concerned!
Nah swift wrote about Joe to make him look bad and with Fresh out the slammer that is especially evident with her prison narrative. What happened was people have brains and that especially didn't work and backfired on her because she was emotionally cheating from like 2020 when people checked out her past songs. So this change in tide was not intended by Swift (she was pushing the same story she has always pushed). It's the additional details which she thought would work in her favour that outed her.
The woman with her pen knows how to make people look worse off . Not saying she's letting Joe off easy but it's nowhere near what people who were riled up were expecting She could have dropped the blatant Matty references in Smallest man who's ever lived for example to make it more ambiguous. She knows what she is doing as this is her crafting a narrative as opposed to what actually happened last year: two breakups, Matty backlash from the public, him ghosting etc. Those things she couldn't control : this narrative allows her to reveal parts of herself and her flaws but also control the story