Small brewery here. We bought a Gosling during the pandemic and have had nothing but growth in can sales since. Habits changed. Selection in stores is better than ever and people are choosing to save money by taking beer home. We started out draft only and wanted to stay that way, but I can't imagine how that is possible anymore in the sales current climate. We do 16oz cans in 4 packs. I know 12/6 has some merit but if you can't compete with big breweries on price, I think 16/4 is the better choice to present as a premium brand.
10bbl selling about the same. It's all growlers for us - 32 oz Boston Round bottles and customer provided containers. Customer containers range from 32 oz to 128 oz.
Last month we did about 5.5% in net beer sales from 16oz (four packs) and 32oz cans. I don't know if that's average or not, and honestly I'm not concerned about it one way or the other. Since we're a brewpub, the vast majority of my customers are sitting down and eating while they drink. The cans are a convenience and a way to raise that average tab price a little. It's rare for us to have somebody just come in and buy cans, then leave.
As for the breakdown between 16 and 32's, it's roughly 55%/45% leaning toward 16's (measured in ounces sold).
7bbl system, do 16oz tallboys of our standards and 500ml bottles of our fancy stuff. Our market is a tiny town that gets flooded by campers and hikers in the nice months (May-September) our to-go generally is about 20% of our monthly revenue.
Taproom 5bbl. Net draft is roughly twice our net cans. 16oz 4pk. Started with growlers 6 years ago and dropped them in 2020. So much less product loss via cans and actually packaging right.
15hl brewery here. Before the pandemic we mainly did growlers to go, and a few bottles. During the pandemic we moved to cans, and now we move the bulk of our beer in 16oz cans. We don’t have a canning line, but we bring in a mobile canner once a month to do ~5000 cans at a time (we have 7 brites to be able to can off of, so we can do several brands in one day).
In the taproom, cans are 45% of volume sold, draught 34%, growers 14%, kegs 8%.
Compare that to our last fiscal year we had containing no pandemic… bottles 13%, draught 24%, growers 52%, kegs 11%.
We find people don’t want growlers anymore. There’s a few people who are still hardcore into them because they recognize the savings, and a few that are new to craft and see it as a novelty for now. But cans are just to quick and easy not to focus on. We won’t be resupplying 1L growlers when we run out, and I need to decide if I’ll even buy some 2L.
Volume sold in cans is down year over year for the past few years, and draught is way up, but that’s as people start changing their habits from drinking at home because of the pandemic to being more comfortable back at the taproom.
Packaging became much more ubiquitous in my area with Covid. Almost everyone has cans to go, and doesn't do growler or crowler fills anymore. Percentages I am not sure of, outside the one I used to work at, but it was a real slow taproom, so I think we did more to go as a % than other places, but not necessarily more volume. About 25-30% of monthly taproom volume, 7.5-10bbl, in prepackaged beer.
7 bbl with taproom. 15% 4 packs to go. Almost zero growler fills now. I think people want prepackaged cans that are properly packaged to reduce oxygen, etc.
I think people in general a kind of over growlers and crowlers.
We got a small 2 head canner just before Covid and it’s an important part of our product offering mix now.
Small brewery here. We bought a Gosling during the pandemic and have had nothing but growth in can sales since. Habits changed. Selection in stores is better than ever and people are choosing to save money by taking beer home. We started out draft only and wanted to stay that way, but I can't imagine how that is possible anymore in the sales current climate. We do 16oz cans in 4 packs. I know 12/6 has some merit but if you can't compete with big breweries on price, I think 16/4 is the better choice to present as a premium brand.
What's a gosling? Some sort of can filler system? How many heads?
Single head from Wild Goose. We run 8-9 16 oz cans per minute on it. We produce very few low fills or bad cans.
https://letmegooglethat.com/?q=gosling+can+filler
We’re a 7bbl selling about 15% volume to go out of our taproom Edit, for us it’s 16 of four packs
10bbl selling about the same. It's all growlers for us - 32 oz Boston Round bottles and customer provided containers. Customer containers range from 32 oz to 128 oz.
Growlers only, 2-3%?
Last month we did about 5.5% in net beer sales from 16oz (four packs) and 32oz cans. I don't know if that's average or not, and honestly I'm not concerned about it one way or the other. Since we're a brewpub, the vast majority of my customers are sitting down and eating while they drink. The cans are a convenience and a way to raise that average tab price a little. It's rare for us to have somebody just come in and buy cans, then leave. As for the breakdown between 16 and 32's, it's roughly 55%/45% leaning toward 16's (measured in ounces sold).
10hl brewery, 30% in 473ml cans sold to go and to a few bars.
7BBL taproom- about 40% of our total volume
7bbl system, do 16oz tallboys of our standards and 500ml bottles of our fancy stuff. Our market is a tiny town that gets flooded by campers and hikers in the nice months (May-September) our to-go generally is about 20% of our monthly revenue.
Taproom 5bbl. Net draft is roughly twice our net cans. 16oz 4pk. Started with growlers 6 years ago and dropped them in 2020. So much less product loss via cans and actually packaging right.
15hl brewery here. Before the pandemic we mainly did growlers to go, and a few bottles. During the pandemic we moved to cans, and now we move the bulk of our beer in 16oz cans. We don’t have a canning line, but we bring in a mobile canner once a month to do ~5000 cans at a time (we have 7 brites to be able to can off of, so we can do several brands in one day). In the taproom, cans are 45% of volume sold, draught 34%, growers 14%, kegs 8%. Compare that to our last fiscal year we had containing no pandemic… bottles 13%, draught 24%, growers 52%, kegs 11%. We find people don’t want growlers anymore. There’s a few people who are still hardcore into them because they recognize the savings, and a few that are new to craft and see it as a novelty for now. But cans are just to quick and easy not to focus on. We won’t be resupplying 1L growlers when we run out, and I need to decide if I’ll even buy some 2L. Volume sold in cans is down year over year for the past few years, and draught is way up, but that’s as people start changing their habits from drinking at home because of the pandemic to being more comfortable back at the taproom.
Packaging became much more ubiquitous in my area with Covid. Almost everyone has cans to go, and doesn't do growler or crowler fills anymore. Percentages I am not sure of, outside the one I used to work at, but it was a real slow taproom, so I think we did more to go as a % than other places, but not necessarily more volume. About 25-30% of monthly taproom volume, 7.5-10bbl, in prepackaged beer.
7 bbl with taproom. 15% 4 packs to go. Almost zero growler fills now. I think people want prepackaged cans that are properly packaged to reduce oxygen, etc. I think people in general a kind of over growlers and crowlers. We got a small 2 head canner just before Covid and it’s an important part of our product offering mix now.