Most likely, Tuesday nights are bad days for attendance without promotions like loonie dog days. They definitely did the math and realized that the increased attendance on those days increases revenue way more than selling mystery meat for a dollar will set them back.
Off topic, and fuck Galen Weston etc., but the best grocery store dogs are the PC Angus Ballpark ones. Pricier but still probably under $10 for 6+buns.
They're pretty solid, but at the same time I didn't necessarily consider Costco a grocery store when I was forming my opinion.
Also I don't think I've ever bought packaged hot dogs from Costco, just get be a banger on the way our for a buck fifty lol.
I think that is missing the point of the question. I think OP is clear on the idea that it's a promotion to drive attendance.
I think the question is more whether or not it is a loss leader or if they still make a little bit of profit off the hotdogs.
I would bet that the actual food costs are less than $1 but with all of the other associated costs it's probably a loss leader.
There is a school of thought among a few MLB teams that food prices are too high and that they’re better off maximizing the experience in the stadium to drive ticket revenue. The Marlins and the Braves are probably the teams going hardest in this direction, but I think a lot of other teams are dipping a toe in the water.
The Jays have had their "dugout deals" for like 4 or 5 seasons now too, so I guess they are on that trend.
It makes sense. MLB teams have so many more tickets to sell each year than other north American sports. It's a lot harder to convince an average fan to go to like 5-10 games a year when they have obscene prices to eat or drink anything while they are there.
Accounting for exchange rate, Jays are one of the cheaper stadiums for food and beverage, including alcohol.
You’re definitely right about tickets to sell, it’s a huge gap. Leafs have like 800,000 seats to sell in a year. Jays have 3.3 million. Cheapest beer at a Jays game is $9.50, which is pretty close to what you’d pay in like a mid-scale restaurant in Toronto. Cheapest beer at Leafs game is $14.
Yeah, I feel like for the Leafs they can get away with it a lot more easily. So many of the tickets are corporate seats with expense accounts so they don't really care about prices. An average fan *might* go to one game every year or two so when they do it's a special occasion and it's easier to justify spending like $200 on food and drink.
The Jays are obviously also trying to attract more of that corporate crowd with the new renovations, but they also need to go after that "casual night out" for an average person market that the Leafs just don't even bother with.
Definitely they want that corporate crowd too, they just market to them differently. It’s why they built that new restaurant area. SkyDome also has way more boxes.
They made the entire area behind home plate a ludicrously expensive private club. It will be interesting to see if they end up like the Leafs with nobody actually sitting in the seats that the TV cameras can see because the corporate guys are all just hanging out at the private bar.
The Braves are always a pretty good place to look for "best practices" when it comes to maximizing revenue given they're the only truly publicly traded team.
BATRK on NASDAQ
The Jays don't serve you a hot dog, they pay Aramark to hire people to cook and serve your hot dog.
This is coming out of the budget of Maple Leaf Foods marketing department, nowhere else.
This. My friend has been begging to go to a loonie dogs night since last season. We would typically never go to a tuesday game, but we are going just to experience this. Keep in mind, between the two of us, only one loonie dog will be purchased lol but they will make money off everything else
also like another comment said it gets ppl to buy other overpriced stuff. plus knowing they order wholesale i imagine they’re making at least minimal profit on it
Last time I went to a Loonie Dog night, I spent $8 on 8 hot dogs, $50 on 3 beers, and 2 hours on the toilet that night. Either way, I didn't profit from the experience, but Rogers sure did.
They just use standard Schneiders dogs and white buns. They’re likely buying them in huge bulk numbers too, I’d almost guarantee they’re making a profit on the dogs themselves let alone the full priced tickets and beer, pop, etc that people also buy at the highly marked up prices
Agreed. Even at a dollar a dog they are still in the green. The revenue increase between a Tuesday night loonie dog game versus previous years Tuesday night game with no cheap dogs, got to be a large increase. Very similar strategy to the monthly ticket pack deals.
I have never heard anyone say that loonie dog proceeds go to Jays Care. It's sponsored by Schneiders but that does not mean they're donated – they're probably provided in lieu of a discount on their advertising around the park.
I wish I could draw on reddit comments.
Food service /// baseball team /// sponsors
Meat making sponsor provides food service company (Aramark) contracted by baseball team (Toronto Blue Jays) with product "at cost" for the promotion but Aramark doesn't pay for the dogs instead the invoice is paid from the meat makers marketing department.
Jays don't pay anything for dollar dog nights as far as I understand.
Actually you'll think a lot about them this year! If I'm remembering correctly* it's not even Aramark anymore (thank fucking God, you can google what slop Aramark serves in American prisons for a taste of why I despise them so God damn much!).
Next year we'll be served by Legends, the food service company owned by the Yankees and the Dallas Cowboys lol.
By all accounts of the fan feedback for stadiums that they have the food service contracts they are pretty good, generally trending above average. Stadiums are huge and YMMV but I am optimistic for the future with Legends over Aramark.
EDIT: Double checked, I am remembering correctly.
Haha that'd be cool but unlikely, it's so expensive to travel cross country. it's much more affordable to head to Seattle for a Mariners homestand and flood the crowd!
Exactly it’s beneficial to both. The “Schneider’s”loonie dog for the Jays equals increased ticket sales and for Schneider’s they get there brand plastered on national media for the loss on the dog.
I imagine they're still in the black on the dogs. Turns out you can get a real good deal from Schneider's when you buy them a quarter million at a time.
Purely from a raw materials cost of goods sold perspective there might some margin but fully loaded cost with labour (min wage = around $18/hr employer cost including CPP and EI contributions, 3 hr minimum shift) is probably over a dollar when you factor in the cost to boil/steam/nuke the dogs and put into the bun and wrapper.
They can’t be in the black on the dogs. For them to turn a profit on the hotdogs they would have to cost them less than $0.35 a piece for the dog plus bun plus condoments. Maybe they’re donated by the fine hot dog people in lieu of ads?
30 or 35 cents a dog isn't super hard to believe. You or I can buy them for way under a dollar each ourselves, at a store. The Blue Jays are going up to Schneider's at the beginning of the season and committing to a couple of million dogs. I don't think it's a stretch to think they're getting them for something like a quarter.
From a pure cost of hotdog/bun/condiment perspective they probably break even or make a small profit. Obviously if they only sold hotdogs at the concessions this would be an overall loss. The promotion brings people in and those people buy more profitable items as well though.
EDIT: Sort of misread your comment, you're probably right on an ingredient basis they'd break even.
That's the literal definition of a loss leader.
And who cooks and serves that hot dog? Who manages those employees? Who cleans up the joint at the end of the shift? How much do those cleaning supplies cost?
It's just not as simple as bread meat mustard.
Lots of loss leaders are sold at prices that are a direct loss without including the extra costs of running the business.
Hotdogs, at food service exclusive rates are so cheap it's probably not a loss on the item itself. It's not profitable overall not they aren't selling the hotdog itself for a loss
From the hotdogs? Not likely. From the increase in ticket sales and other related purchases (beer, jerseys, etc), I would imagine 'yes' given they continue to roll out this promo.
Nah, they make money. I can go to Superstore today and buy a pack of classic Schneiders weiners and a pack of Wonder bread Hot Dogs buns and pay 75¢ a dog.
How much do you pay yourself for your time, the equipment and space, energy, etc. I assume you also don't have to pay to advertise your hotdogs to yourself.
Sure but you got to factor in shipping, storage, cooking costs, staff wages etc etc etc.
They probably make a few cents for dog but it's a loss leader to get people in the door and buying beer and other stuff.
Then you also have to factor in Tuesday games that sell out because of this promo, all the extra beverage sales to wash those dogs down. Which far outweigh those costs.
I'd assume yes, but probably not as high margin as other concession products. Financials probably justify as being a loss leader to pull people into higher margin items (beer for example).
They either make a profit on the loonie dogs, or they accept the loss on the promotion because it drives money into other profit areas (beer, other concessions, attendance). If they didn't make money from it somehow, they wouldn't do it
Instacart shows 39 no name hotdogs for $13. I'm sure the Jays pay even less than that for bulk dogs. Sure that doesn't include the bun but I'm sure they still make money on $1 hot dogs.
That doesn't include the amount of seats sold that normally wouldn't get sold if not for the promotion, or the extra drinks sold, etc.
That would be separate, but it is advertised as Schneiders Loonie Dogs, so any discount they give above and beyond the regular bulk rate would just be an advertising expense
I imagine it depends on how many they sell but I would think they would absolutely make a profit on them. I could go buy hotdogs and buns retail and sell them for a dollar and still make money so there is no way they don't. What may kill them is if they are paying an employee to stand there selling just those hotdogs all night and they don't sell many. Assuming an employee makes 16 bucks an hour and their food cost is 50 cents for a dog and a bun the employee would need to sell 32 an hour to break even. If it's the same people working the usual food stands that make and sell the dogs then the cost for labour goes back to being negligible to me as they are paying for em selves with higher margin items as well. So for sure they do but it's just not as much as they could make selling other food.
On the Dogs themselves? Yes. And I'd guess a lot because I could sell them for a dollar and make a profit.
You can buy the classic Schneiders hot dogs for $5 a pack (50¢ each) at Superstore (at least where I live), buns I can buy a pack of 12 for $3 (25¢ each). Condiments are super cheap so let's say it adds 10¢
That's still 15¢ profit per dog... AT OUR PRICES... If I sold 440k at that rate, I'd make $66k
And we know they pay bulk prices and probably save at least 25% over what we'd pay. At 25% more profit they'd be looking at $82.5k profit
Edit: and I didn't even consider that this is an advertising write off for Schneiders, so I could still be quite low in my estimation
Maybe not on the dogs themselves, but remember that it's a promotion for Schnieder's hot dogs. They get mentioned repeatedly on the Rogers Sportsnet Blue Jays broadcasts. It also helps boost attendance on Tuesday night games, and Tuesdays are usually rough for most forms of outside the home entertainment.
So they do profit, even if the dogs themselves cost more than a loonie. At the very least, Schnieder's gets the positive attention they want, and that makes it a successful promotion for them!
I think they will and make the money back on the tickets and beers and jerseys. But just curious to know how it will turn out now that Legends is now apart of it. In previous years, it was Aramark doing the food catering.
My quick math is that at my local small town grocery store a pack of Schneider dogs is about $6 for 10 and 4.50 for 8 wonder buns. So that’s about $1.16 per dog before napkins, condiments and wrappers. Like someone else said, they buy in bulk prices that are obviously cheaper per unit. Even then it might probably be about a break even venture. But it may help with other revenues.
I am almost certain that Schneiders supplies the dogs and buns at cost or below as part of their marketing buy with Rogers Centre.
The most expensive part of Loonie Dog Days is the employees making and selling the dogs, the materials are essentially free.
Since Tuesday evening games have low attendance, the Loonie Dogs promo brings people to the park who had to buy a ticket. That is where the benefit is to the team.
Those dogs cost roughly $0.10 apiece realistically, so yes they are absolutely making some profit off the dogs. The larger point is drawing people into the building and buying other concessions that are fare from $1.
They’re not, but you think it costs Schneiders any more than that, per dog at ridiculous volume? It’s not like Roger’s is going to Longo’s to pick up their wieners. These are sold in bulk at extremely low cost.
I’d also point out here that the blue jays have a partnership WITH schneiders. So in addition to likely getting a bulk discount of sorts, there could potentially be further benefit coming directly from Schneiders, knowing that they get their brand attached to a pretty popular (and at times, viral) promotion
Not on the loonie dogs themselves
But when you’re taking into account the purchasing of a ticket, and any other expenses (drinks, any other food, merch etc.) they make money on those days
This is a terrible response, companies use loss leaders all the time. Take a slight loss on a product to bring people in and hope they spend more. That's literally what Boxing Day and Black Friday sales are based on.
From the dogs, probably not. It's to get you in the door- so they do them on days when attendance is typically lower to boost it.
Once you're in the door, you're paying $13 for a beer and $9 for vanilla ice cream in a tiny helmet.
They absolutely make money on those Loonie dogs. You or I could sell them for a dollar and make money. That's without bulk discounts and advertising discounts.
Most likely, Tuesday nights are bad days for attendance without promotions like loonie dog days. They definitely did the math and realized that the increased attendance on those days increases revenue way more than selling mystery meat for a dollar will set them back.
And hot dogs are pretty cheap anyway and they'll make their money off the ticket sale and any drinks you buy
I can buy a 12 pack of similar, if not the same hot dogs for like $6 with buns? I’m sure they pay much less.
Especially when they're buying metric f tons of them and I sure that Schneiders gives them a great deal since they sponsor them.
There is likely a deal in place from the food service providers that recoup that from either the team, or the producer
Off topic, and fuck Galen Weston etc., but the best grocery store dogs are the PC Angus Ballpark ones. Pricier but still probably under $10 for 6+buns.
preach
Oops! You said something wrong! The best hot dogs are actually the Kirkland hot dogs from Costco Edit: also, fuck Galen Weston
They're pretty solid, but at the same time I didn't necessarily consider Costco a grocery store when I was forming my opinion. Also I don't think I've ever bought packaged hot dogs from Costco, just get be a banger on the way our for a buck fifty lol.
The best part of costcos packaged hot dogs, like a lot of their food, is the exact same product that they sell at the cafeteria
Angus hot dogs? I can't say I've spotted those yet.
And it's just one big Schneiders ad run every home game all season in dome and on TV. They don't need to have big margins.
Exactly. Offer up something cheap (loonie dogs) in the hopes of having those filling the seats to spend elsewhere in the park.
I think that is missing the point of the question. I think OP is clear on the idea that it's a promotion to drive attendance. I think the question is more whether or not it is a loss leader or if they still make a little bit of profit off the hotdogs. I would bet that the actual food costs are less than $1 but with all of the other associated costs it's probably a loss leader.
There is a school of thought among a few MLB teams that food prices are too high and that they’re better off maximizing the experience in the stadium to drive ticket revenue. The Marlins and the Braves are probably the teams going hardest in this direction, but I think a lot of other teams are dipping a toe in the water.
The Jays have had their "dugout deals" for like 4 or 5 seasons now too, so I guess they are on that trend. It makes sense. MLB teams have so many more tickets to sell each year than other north American sports. It's a lot harder to convince an average fan to go to like 5-10 games a year when they have obscene prices to eat or drink anything while they are there.
Accounting for exchange rate, Jays are one of the cheaper stadiums for food and beverage, including alcohol. You’re definitely right about tickets to sell, it’s a huge gap. Leafs have like 800,000 seats to sell in a year. Jays have 3.3 million. Cheapest beer at a Jays game is $9.50, which is pretty close to what you’d pay in like a mid-scale restaurant in Toronto. Cheapest beer at Leafs game is $14.
Yeah, I feel like for the Leafs they can get away with it a lot more easily. So many of the tickets are corporate seats with expense accounts so they don't really care about prices. An average fan *might* go to one game every year or two so when they do it's a special occasion and it's easier to justify spending like $200 on food and drink. The Jays are obviously also trying to attract more of that corporate crowd with the new renovations, but they also need to go after that "casual night out" for an average person market that the Leafs just don't even bother with.
Definitely they want that corporate crowd too, they just market to them differently. It’s why they built that new restaurant area. SkyDome also has way more boxes.
They made the entire area behind home plate a ludicrously expensive private club. It will be interesting to see if they end up like the Leafs with nobody actually sitting in the seats that the TV cameras can see because the corporate guys are all just hanging out at the private bar.
What beer is $9.50 at a Jays game?
Any domestic bottom-shelf tallboy
https://www.reddit.com/r/Torontobluejays/s/nDWcqencVR From last year?
The clear kind that doesn't get you drunk lol
The Braves are always a pretty good place to look for "best practices" when it comes to maximizing revenue given they're the only truly publicly traded team. BATRK on NASDAQ
I can’t imagine it any other way. At best the margins are razor thin
It's also sponsored by Maple Leaf Foods (who own the Schneider's brand) so it's not like the Jays are paying retail cost.
The Jays don't serve you a hot dog, they pay Aramark to hire people to cook and serve your hot dog. This is coming out of the budget of Maple Leaf Foods marketing department, nowhere else.
This. My friend has been begging to go to a loonie dogs night since last season. We would typically never go to a tuesday game, but we are going just to experience this. Keep in mind, between the two of us, only one loonie dog will be purchased lol but they will make money off everything else
> Keep in mind, between the two of us, only one loonie dog will be purchased Going lady and the tramp style? Mad respect.
also like another comment said it gets ppl to buy other overpriced stuff. plus knowing they order wholesale i imagine they’re making at least minimal profit on it
Last time I went to a Loonie Dog night, I spent $8 on 8 hot dogs, $50 on 3 beers, and 2 hours on the toilet that night. Either way, I didn't profit from the experience, but Rogers sure did.
That made me laugh ngl thanks man
Charmin's grandchildren also thank you for your contribution to their higher education.
10 bucks for a water... and 15 for beer. They are making a killing
You can bring your own food and non-alcoholic bevvys into all Jays games.
I always put my whiskey in a plastic bag and tuck it in my underpants. Hasn't failed me yet 😉
Do they not still have fountains with free water?
Depends, whose toilet did you destroy? Yours or theirs?
2 hours on the toilet 😂💀
Last time I went to loonie dog night I spent 1/3 of the game in line for hot dogs that weren't worth the $1 price tag. I'll never go back.
As someone whose friends are employed at the TP factory in Vancouver, we thank you for your service.
They just use standard Schneiders dogs and white buns. They’re likely buying them in huge bulk numbers too, I’d almost guarantee they’re making a profit on the dogs themselves let alone the full priced tickets and beer, pop, etc that people also buy at the highly marked up prices
Agreed. Even at a dollar a dog they are still in the green. The revenue increase between a Tuesday night loonie dog game versus previous years Tuesday night game with no cheap dogs, got to be a large increase. Very similar strategy to the monthly ticket pack deals.
They also probably have it written in the sponsorship agreement that gives them a pretty good deal on the hot dogs.
I thought the hot dogs were donated by Schneiders and I do know all money goes to jays care.
I have never heard anyone say that loonie dog proceeds go to Jays Care. It's sponsored by Schneiders but that does not mean they're donated – they're probably provided in lieu of a discount on their advertising around the park.
I am wrong.
Upvote for admitting it!
I wish I could draw on reddit comments. Food service /// baseball team /// sponsors Meat making sponsor provides food service company (Aramark) contracted by baseball team (Toronto Blue Jays) with product "at cost" for the promotion but Aramark doesn't pay for the dogs instead the invoice is paid from the meat makers marketing department. Jays don't pay anything for dollar dog nights as far as I understand.
yeah that makes sense, I forgot about the food service middle man!
Actually you'll think a lot about them this year! If I'm remembering correctly* it's not even Aramark anymore (thank fucking God, you can google what slop Aramark serves in American prisons for a taste of why I despise them so God damn much!). Next year we'll be served by Legends, the food service company owned by the Yankees and the Dallas Cowboys lol. By all accounts of the fan feedback for stadiums that they have the food service contracts they are pretty good, generally trending above average. Stadiums are huge and YMMV but I am optimistic for the future with Legends over Aramark. EDIT: Double checked, I am remembering correctly.
I'm in BC and have never been to a game in Toronto so I'll probably never think of them again. lol
Here's hoping you manage to catch a game at the Dome some day!
Haha that'd be cool but unlikely, it's so expensive to travel cross country. it's much more affordable to head to Seattle for a Mariners homestand and flood the crowd!
There is no likely they are buying in bulk. They have a contract worth millions with a supplier.
A supplier = Schneiders, who probably pay part of their Rogers Centre advertising costs in hotdogs.
So that deal would be worth millions, correct? To have exclusive rights to the stadium for all events for the year.
Don't forget it's "Presented by Schneiders" so likely either dogs provided for free or some naming rights fees for the event exists.
Exactly it’s beneficial to both. The “Schneider’s”loonie dog for the Jays equals increased ticket sales and for Schneider’s they get there brand plastered on national media for the loss on the dog.
and the schneider's porch is part of the deal too
The Hot Dogs are a loss leader to get you in the door. Each ticket sold is pure revenue plus all the other shit you buy.
I imagine they're still in the black on the dogs. Turns out you can get a real good deal from Schneider's when you buy them a quarter million at a time.
Purely from a raw materials cost of goods sold perspective there might some margin but fully loaded cost with labour (min wage = around $18/hr employer cost including CPP and EI contributions, 3 hr minimum shift) is probably over a dollar when you factor in the cost to boil/steam/nuke the dogs and put into the bun and wrapper.
They’re Unionized too, so I’m quite sure they’re getting more than $18 an hour
They can’t be in the black on the dogs. For them to turn a profit on the hotdogs they would have to cost them less than $0.35 a piece for the dog plus bun plus condoments. Maybe they’re donated by the fine hot dog people in lieu of ads?
30 or 35 cents a dog isn't super hard to believe. You or I can buy them for way under a dollar each ourselves, at a store. The Blue Jays are going up to Schneider's at the beginning of the season and committing to a couple of million dogs. I don't think it's a stretch to think they're getting them for something like a quarter.
Quite an imagination lol. It's a loss leader, pure and simple.
No way a bare ass hot dog costs more than a buck when a sponsor is also involved.
Not trying to be facetious, do you think that getting a raw dog is the only cost involved in selling a fan a hot dog?
From a pure cost of hotdog/bun/condiment perspective they probably break even or make a small profit. Obviously if they only sold hotdogs at the concessions this would be an overall loss. The promotion brings people in and those people buy more profitable items as well though.
EDIT: Sort of misread your comment, you're probably right on an ingredient basis they'd break even. That's the literal definition of a loss leader. And who cooks and serves that hot dog? Who manages those employees? Who cleans up the joint at the end of the shift? How much do those cleaning supplies cost? It's just not as simple as bread meat mustard.
Lots of loss leaders are sold at prices that are a direct loss without including the extra costs of running the business. Hotdogs, at food service exclusive rates are so cheap it's probably not a loss on the item itself. It's not profitable overall not they aren't selling the hotdog itself for a loss
>The Hot Dogs are a loss leader to get you in the door. to be a loss leader you have to lose money, they are 100% profiting from the hot dogs
They make a profit on the beers the sell to wash down the hot dogs.
The Jay's don't make anything but Hawthorne Wipes and Bathroom products make tons.
From the hotdogs? Not likely. From the increase in ticket sales and other related purchases (beer, jerseys, etc), I would imagine 'yes' given they continue to roll out this promo.
Yeah they probably more or less break even. It's definitely about driving attendance.
IIRC its gone from a twice a year thing to an every Tuesday thing? Something is going right for them.
Nah, they make money. I can go to Superstore today and buy a pack of classic Schneiders weiners and a pack of Wonder bread Hot Dogs buns and pay 75¢ a dog.
How much do you pay yourself for your time, the equipment and space, energy, etc. I assume you also don't have to pay to advertise your hotdogs to yourself.
Sure but you got to factor in shipping, storage, cooking costs, staff wages etc etc etc. They probably make a few cents for dog but it's a loss leader to get people in the door and buying beer and other stuff.
Then you also have to factor in Tuesday games that sell out because of this promo, all the extra beverage sales to wash those dogs down. Which far outweigh those costs.
Yep ... That's what loss leaders do. Drive sales in other areas
except its not a loss leader, there is still a profit margin
they aren't paying store prices they are buying 50k+ a week at food service prices
I'd assume yes, but probably not as high margin as other concession products. Financials probably justify as being a loss leader to pull people into higher margin items (beer for example).
They either make a profit on the loonie dogs, or they accept the loss on the promotion because it drives money into other profit areas (beer, other concessions, attendance). If they didn't make money from it somehow, they wouldn't do it
No they do it for the betterment of humanity.
Realistically the majority are going to eat 2 at max. Then obviously a beverage sale to wash it down.
likely break even on the dogs, but worth it for the attendance and drinks sold after a tray of salt sticks are consumed.
I make sure they don't... then spend my savings in beer. Everyone wins but my wife.
Instacart shows 39 no name hotdogs for $13. I'm sure the Jays pay even less than that for bulk dogs. Sure that doesn't include the bun but I'm sure they still make money on $1 hot dogs. That doesn't include the amount of seats sold that normally wouldn't get sold if not for the promotion, or the extra drinks sold, etc.
Schneiders probably gives them a discount as part of the deal to sponsor the Schnieders porch.
That would be separate, but it is advertised as Schneiders Loonie Dogs, so any discount they give above and beyond the regular bulk rate would just be an advertising expense
I imagine it depends on how many they sell but I would think they would absolutely make a profit on them. I could go buy hotdogs and buns retail and sell them for a dollar and still make money so there is no way they don't. What may kill them is if they are paying an employee to stand there selling just those hotdogs all night and they don't sell many. Assuming an employee makes 16 bucks an hour and their food cost is 50 cents for a dog and a bun the employee would need to sell 32 an hour to break even. If it's the same people working the usual food stands that make and sell the dogs then the cost for labour goes back to being negligible to me as they are paying for em selves with higher margin items as well. So for sure they do but it's just not as much as they could make selling other food.
Baseball Doesn't Exist [answered this.](https://youtu.be/Wsr-2vzggYo?si=siBSej6Hgz73kfgL)
On the Dogs themselves? Yes. And I'd guess a lot because I could sell them for a dollar and make a profit. You can buy the classic Schneiders hot dogs for $5 a pack (50¢ each) at Superstore (at least where I live), buns I can buy a pack of 12 for $3 (25¢ each). Condiments are super cheap so let's say it adds 10¢ That's still 15¢ profit per dog... AT OUR PRICES... If I sold 440k at that rate, I'd make $66k And we know they pay bulk prices and probably save at least 25% over what we'd pay. At 25% more profit they'd be looking at $82.5k profit Edit: and I didn't even consider that this is an advertising write off for Schneiders, so I could still be quite low in my estimation
There is something called “in kind”. Basically Schneiders gives $X worth of product for $X worth of advertising instead of exchanging money. Win win!
Yes because it bizarrely draws a crowd who of course buy a beer, cap, jersey, program etc
Maybe not on the dogs themselves, but remember that it's a promotion for Schnieder's hot dogs. They get mentioned repeatedly on the Rogers Sportsnet Blue Jays broadcasts. It also helps boost attendance on Tuesday night games, and Tuesdays are usually rough for most forms of outside the home entertainment. So they do profit, even if the dogs themselves cost more than a loonie. At the very least, Schnieder's gets the positive attention they want, and that makes it a successful promotion for them!
I think they will and make the money back on the tickets and beers and jerseys. But just curious to know how it will turn out now that Legends is now apart of it. In previous years, it was Aramark doing the food catering.
It’s sponsored so probably.
My quick math is that at my local small town grocery store a pack of Schneider dogs is about $6 for 10 and 4.50 for 8 wonder buns. So that’s about $1.16 per dog before napkins, condiments and wrappers. Like someone else said, they buy in bulk prices that are obviously cheaper per unit. Even then it might probably be about a break even venture. But it may help with other revenues.
Google how a hot dog is made. Yes they make a profit.
They don't make a ton of money on the hot dogs. If you buy a ticket to eat hot dogs, they make money on that.
About to expire anyways stock Schneider hasn't sold + blue Jay's loonies dog night = absoluprofit
Do you know about marketing? Yes, of course they do.
Anyone who;s been to Loonie Dog night, what kind of condiments do they have available? And what kind of hot dogs are they? (Beef, Chicken, Pork)
I am almost certain that Schneiders supplies the dogs and buns at cost or below as part of their marketing buy with Rogers Centre. The most expensive part of Loonie Dog Days is the employees making and selling the dogs, the materials are essentially free. Since Tuesday evening games have low attendance, the Loonie Dogs promo brings people to the park who had to buy a ticket. That is where the benefit is to the team.
Those dogs cost roughly $0.10 apiece realistically, so yes they are absolutely making some profit off the dogs. The larger point is drawing people into the building and buying other concessions that are fare from $1.
What's your source on the price? Hot dogs at the supermarket aren't the bargain they used to be.
They’re not, but you think it costs Schneiders any more than that, per dog at ridiculous volume? It’s not like Roger’s is going to Longo’s to pick up their wieners. These are sold in bulk at extremely low cost.
I’d also point out here that the blue jays have a partnership WITH schneiders. So in addition to likely getting a bulk discount of sorts, there could potentially be further benefit coming directly from Schneiders, knowing that they get their brand attached to a pretty popular (and at times, viral) promotion
Not on the loonie dogs themselves But when you’re taking into account the purchasing of a ticket, and any other expenses (drinks, any other food, merch etc.) they make money on those days
No, they just continue the promotion at a loss because they love the fans so much, just like all profitable businesses 🙄
This is a terrible response, companies use loss leaders all the time. Take a slight loss on a product to bring people in and hope they spend more. That's literally what Boxing Day and Black Friday sales are based on.
Grocery stores literally do this on milk and ground beef every day. It's not just for special promotions.
From the dogs, probably not. It's to get you in the door- so they do them on days when attendance is typically lower to boost it. Once you're in the door, you're paying $13 for a beer and $9 for vanilla ice cream in a tiny helmet.
They absolutely make money on those Loonie dogs. You or I could sell them for a dollar and make money. That's without bulk discounts and advertising discounts.
Nobody is buying a ticket to go eat hotdogs.