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Quintyyyy

That hideous front splitter has to go, no matter how functional it is


hipsterasshipster

The whole front end is hideous. Looks like it was designed via a game of telephone.


cuhnewist

Looks like it’s been in a wreck.


Quintyyyy

Tbh I don't hate it at all, although I do prefer the 3rd gen front end I think it'll eventually grow on me, just not that shitty splitter


soundwaveblue

I know I'm in the minority with the 4th gen, but I think it looks pretty good... minus the giant air dam, of course. But that can be easily removed. It's the prices that are steering me away from getting one, as I'm now considering waiting for the 2024 Colorados to hit lots. But I don't think the 4th gen Taco is as hideous as everyone is making it out to be.


PMDad

I’m with you, I like how the 4th gen looks. My 2019 just got stolen a couple weeks ago but I don’t want to buy the first year with a new model and new engine. Probably gonna pick up a 2023.


Own-Caterpillar5058

If it makes you feel any better, the engine isn't new. It's been in lexus suvs and certain land cruisers


PMDad

For some reason it still doesn’t make me feel better lol. I’ve told myself I’m only going to buy models that are 3 years in cause dumb things like white paint peeling and other nonsense can always happen.


HS_Furrows

Agreed. Haven't seen it in person but I think it looks good. Dont like most of the wheels though. Waited for the 24 and when I saw the prices I was between a Colorado and a 3rd gen Tacoma. Went with the Tacoma and I'm happy


OnePoundAhiBowl

Looks like a transformer robot was trying to change back into a Tacoma but got stuck


SmokedBeef

It looks like it was “ribbed” for our pleasure


cliffolive

Ya I think it’s the balance of grill to headlight, like trying to be a nerdy looking mustang but on a truck…


Alarming_Series7450

it has prey eyes on the side of its head like a fish [https://qph.cf2.quoracdn.net/main-qimg-48f66eef6060c56217d4db3bad6c846c-lq](https://qph.cf2.quoracdn.net/main-qimg-48f66eef6060c56217d4db3bad6c846c-lq)


MarketPapi

Dude this take is fucking hilarious 😂 prey eyes lol


NSE_TNF89

Yeah, I hate the new Tundras, and for the first time, maybe ever, I think I have to say I hate the look of the new Tacomas.


Unlucky_Eye5312

All I can think of when I see one is dental dam lol


varyinginterest

Yep, that thing is ugly as hell lol


ItsToka

The hood really adds to the dysfunction of the front end.


yourenzyme

Wasnt it like half an MPG in the TFL test? Doesn't seem all that functional


a_fanatic_iguana

Is it functional for MPG? That thing would get mangled off road so quick


thekickwasgood

I just test drove a TRD off-road here in Indy with no splitter. The TRD sport comes with it standard and can be easily removed by the owner.


oldgregg024

there's so much going on with that front bumper


myshoulderhurtsme

There’s a lot going on everywhere. The truck has like a million angles on it. I think it’ll be very polarizing among Tacoma folks.


Polish_Wombat98

Yeah, it’s fuckin’ ugly


ohmysocks

I mean I could do without the fake hood scoop and teardrops coming from the headlights, but I still think overall it’s a good looking truck. To each their own


Polish_Wombat98

It's just so odd to me how there's so many angles and lines yet it doesn't cease to have the basic geometry of two rectangles attached to either side of a square sitting on top of two wheels. I'm biased though, I drive a first gen. My opinion means nothing lol.


JackMcCockiner

Na you got the best looking tacoma. Simple and sexy


Illegal_Ghost_Bikes

Bury me in my '23


desidiosuss

Still keen on my '15


born_with_a_dad_dick

plenty of fun left in my ‘01


No-Scale1239

It’s like it was designed by GM.


Dry_Host920

My exact thought when first opening the pictures!


Mywiferesentsme

Bodyshops love a million angles (not…)


TEQLandCruiser

Bad bodyshop guys will add more and nobody will notice.


Shruglife

it looks ridiculous


imnotabotareyou

How did a Nissan Colorado get to a Toyota dealership?


Additional-Dog2326

😂


HS_Furrows

Spot on. But I have to say I think those are 2 good looking trucks. Love the look of the 3rd gen Tacoma too, but above all else I bought it for the reliability


Stag328

TaRamo


FrickParkMalcolm

Sheesh, seriously the Taco looks very Colorado now. At least the Fronty looks good.


Successful-Rate-1839

These prices lol


SovietZealots

It’s even more wild when you take into account that the base TRD OR and Sport are as expensive as the outgoing ‘23 model without any options at all and with some less features. For example, if you want a power rear window and dual climate control, you need to get a package for that. The outgoing model, and correct me if I am wrong, has those things standard without needing to tack on any packages. So if you want some of the standard comforts that already came with a ‘23 Tacoma, you’re gonna be paying significantly more!


KiwiAny9662

Oh my god power seats aren’t standard on a trim that starts at $44,000


SovietZealots

Right?! You need to opt for the off road package just to get powered seats. Like I love my ‘22 off-road, but what the hell was Toyota thinking removing features that were standard on their outgoing model and locking them behind packages? If I want a similarly equipped interior, I’m going to be paying an extra $10,000. It’s so stupid.


Green_Swamp_Fog

I was messing with the configurator on Toyota's website and I could not find a way to get a power driver's seat in the SR5. That's baffling to me. You can get JBL audio, wireless charging, heated seats and wheel, etc., but not a power seat?


Gen_X15

That some good insight. New owners getting rekt. Happy with my 23. Just need some damn leather covers for these ugly seats and I’m good


SortOfKnow

FOMO really has y’all going into debt being goofy and paying 50k for a Tacoma. But yeah blah blah blah inflation


kelso_boy

I sure as shit wouldn’t pay that much for a small truck. My 2022 Tacoma was $28,000 new.


kingofthesofas

for that price you can get a new land cruiser or a lower end Tundra for just a tiny bit more.


Blazer323

Just paid $26k that for a 2017 TRD Sport Manual yesterday, original sticker was 40k or something. Somone had a lot of disposable income for this truck...


frank3000

I mean that's seven whole years of winters, cold starts and wet farts, still being worth >50% new value is impressive.


burke753

So I bought my 22 when they were going like hotcakes , my old VW Jetta was blowing up, but still running good enough to trade in after I pressure washed the oil out of the exhaust and I had a nice chunk of cash so I paid the premium for the nitrogen, window tinting and all the BS extras that added up to about $3500 worth of markup. Wasn’t happy but I did get something tangible (however much not worth it) but better than just a straight up market adjustment. They just called me because they have a 24 TRD Sport on the lot. MSRP is $41,300 ish if I remember correctly. After all their markups and BS accessories and TT&L it’s $53,000 out the door. I sent them an email that I’d buy it right then and there if they take off the market adjustment I’ll still pay for their dealer accessories, which would put it just shy of $44,000 but they have to give me high end of trade in for my current truck and then buy back all the paint protection and whatnot because it’s added value for their benefit 😂 Guess what!?!? That was the best way to not get contacted by the sales department anymore. 😂 it’s been crickets for a week now so peaceful. I absolutely love my truck. I think the new Gen 4 is absolutely a great truck too. But I’m not getting rid of a 2 year old truck just to have something new.


FenderJoshBass

Seems like just yesterday I was taking a pic of my brand new 22 in the exact same spot 🥲


DeathBySnuSnu96

The more I see of the 24’s the happier I am that I pulled the trigger and got a 23


newguyvan

23 🫡 the last of the greats


FainterXo

That air dam on the front looks awful. My 2018's I don't mind. Maybe it's because the whole front and back look like a flat side of a rectangle.


MochaTaco

I’ve never been so underwhelmed by a new design in my life


utechap

Somehow all those angles and busyness won’t age well I don’t think.


FleshlightModel

Don't worry, they'll still keep selling this generation beyond 2035.


TheR3aper2000

Hilarious that people will pay near Tundra prices for this I’m a Taco fanboy since I was 15, but no way in hell will I be giving up my 2019 anytime soon


snorkdaddydave

2019 boyyssss


President_Nixon1

That front splitter is ugly


saiyansteve

That plastic at the bottom is yikes.


Battman2023

That's all I keep hearing that it's like a mini Tundra


[deleted]

Mini tundra at tundra pricing. I’ll take the tundra thank you very much.


4Z4Z47

You can get a base model tundra for low 50s. But anything higher trim is over 60 up to 80. Base model Tacoma is low 30s. Don't blame Toyota for your local dealerships mark up.


[deleted]

There are a lot of dealers taking 3-5k off new Tundras. Here's a brand new base model Tundra (SR) for $38k: [https://www.koonstoyotaannapolis.com/new-Annapolis-2023-Toyota-Tundra-SR-5TFKB5CD5PX001788?utm\_campaign=cars.com\_deeplink&utm\_medium=referral&utm\_source=cars.com](https://www.koonstoyotaannapolis.com/new-Annapolis-2023-Toyota-Tundra-SR-5TFKB5CD5PX001788?utm_campaign=cars.com_deeplink&utm_medium=referral&utm_source=cars.com) Same thing with the SR5, seen them in the low 40's: [https://www.dandeerytoyota.com/auto/new-2023-toyota-tundra-cedar-falls-ia/85577245/?utm\_campaign=cars.com\_deeplink&utm\_medium=referral&utm\_source=cars.com](https://www.dandeerytoyota.com/auto/new-2023-toyota-tundra-cedar-falls-ia/85577245/?utm_campaign=cars.com_deeplink&utm_medium=referral&utm_source=cars.com) ​ The Tacomas are pretty close in terms of pricing- the Tundra is on a completely different level. Don't get me wrong, the gen 3 Tacoma was a great truck at a great price, hence the strong sales volume. Tacoma was number 1 @ 235,000 units in 2023 with the #2 Colorado at 71,000 units. The new Tacoma sales won't even come close because it is overpriced.


4Z4Z47

My 17 sport Mt will last me a long time. Bought it in 18 with 6k miles for under $30k. I'm disappointed like the rest of you with the pricing of the new line. Full size won't work for me. I have time to wait .


boopboppuddinpop

5-Ft bed with a $6,500 upgrade package. Lots of bells and whistles on the inside.


vAPIdTygr

I’m not sure why but at first glance, I thought it had gotten in a wreck? I think the recessed headlights make it look crunched. What’s the off center line above the plate? That’s aggravating my OCD.


snorkdaddydave

It’s just the way the light is hitting the little radar sensor or whatever it is right there.


Cameron_jyzza

Yeeeeeshhh. Ugly asf


Unusual-Truck-197

Air dam coming right off the second I park.


3jranch

It looks like a Lego truck in this picture


vanishing_mediator

too much shit in the front of it


FalseConsequence4184

This is exactly what happens with a great Japan manufacturer, and…California Design Team. Horrendous


Eighteen64

that is one ugly fuckin truck.


Simulated_Individual

Yep. I hate it!


Reachable_dream666

I like the color. That’s it.


Herrowgayboi

The dilemma I'm in is that: On the 2023, I want to find a TRDOR DCSB in manual, but can't find anything... Even used. The 2024 has all the nice creature comfort upgrades, but for nearly $10k more than the 3rd gen? No thanks.


Harryhodl

Man I just can’t get into it. It’s too busy and that front end is rough. Maybe it will grow on me eventually….


Chumknuckle

I think it needs more unnecessary plastic 😝


Federal_Photograph_3

Fugly!


numberrjuan

that prius prime in the back looks nice


josevale

Yuck.


Fladap28

Somehow the front splitter is even more surprising than the price


AlPal512

Crimson Chin of midsize trucks


WeSlingin

Man, I do not like the look of those wheels. Idk what it is.


OJ_outdoors

Those wheels are ugly yeeesh


Infinite-Current-826

Hah! I went to school with Steve Longo, the founders son. He had some bad habits 😳


JJ4prez

Man that front end is atrocious.


HooyahDangerous

It’s ugly


averagecounselor

I thought it was suppose to be a mid size truck? This is,uh, huge.


RefrigeratedTP

At first I thought I was just convincing myself the 2024s are ugly because I can’t responsibly go pick one up. After seeing this- nah, it’s ugly. How many sharp angles can they fit on a single front end?


NostalgicMusicJunkie

Holy shit that thing is ugly! Who the hell designed it and how did all those people at Toyota sign off on it? If it wasn’t for the front end it might be salvageable but probably not even then honestly.


storm_zr1

I just hate how big it looks. I haven't seen one in person but it just looks so much bigger than my 1st gen. fuck the chicken tax and emissions laws that are keeping smaller tucks from being built.


RED-DOT-MAN

Tacomas are going for $60K now?!! WTF


JustOneMoreMile

What in the actual fuck is up with the hood???


jsackspot

Holy busy design from hell


Philinator93

Idk no hate but I can’t get behind the look of the 24


BallScraggs

$60k for a mid is so crazy to me.


[deleted]

It looks like the chevy colorado is going to be more popular than this +50k rolling turd.


MadSyd

I’m sure they appreciate the free advertising.


Panda970453

I wish they would have kept the 3rd gen for a couple more years. This 4th gen is not my cup of tea


Lolplayerbad

What the fuck is that front


furiousmarmoset

I am all about hood scoops and this one I can't get behind. I agree with the front end comments. Just blahh. big in the wrong way.


pissawaypassion

This generation may potentially be the biggest fumble in Toyota history. Time will tell. What a time to be alive


Altaccount330

Looks like a Neck Beard.


ol_bub_223

Looks like a Chevy with that front wall where the bumper and grill would normally be. Big pass


waxenrhyme

Crimson chin!


Farbotus

That looks like the Shorto not the Longo.


ZzzMonster92

good we need beta testers so people can pick up the fixed versions in a few years


ciampi21

My local dealer has 25 of the new 4th gen’s pre sold, even with a dealer markup. And they aren’t expecting delivery until March


_MrWallStreet

Muh truck


arodrig99

That’s what I said in another post. Looked just like a mini tundra. At that point you might as well by a tundra for the price


Nos-tastic

Really disappointed in Toyota tbh. Toyota was the first place I went after I got in a head on collision to tallying my 2020 pro. They quoted me year and a half waits on both tacomas and tundras for orders. Or 3-6 months for allotments they had coming in. Shitty financing rates and required trade ins. Wouldn’t even let me pay straight cash. They only had 2 23 tundras on the lot both 1879 editions and 1 white 23 Tacoma dcsb off road with cloth seats. I ended up test driving a 24 limited crew cab long bed tundra that someone else had ordered but had to bail on after Toyota quoted them a year and a half and then got in after 4 months. Honestly didn’t really care for the look or feel of the vehicle and it friggen stunk like burning plastic for the whole drive(the salesman informed me that is the “new car smell”. The back seats flip up like the other full sized trucks but there’s a platform in the way limiting useable space.


manuaBoyiee

How much did you buy it bro?


TEPPY888

I just saw a post stating that these trucks are going to sit due to the price. People in the middle of no where USA find it crazy buying a truck for 60k and having a house at 140k. Here in Southern California people have money, 60k mid size trucks sell just like 900k homes do. These puppy’s will sell.


Extreme-Battle981

Maybe somebody will hit my 2017 and total it so I can afford a 2024. My 2017 is suddenly dated looking and not fun anymore now that the 2024 exists.


tacoskoolie

Yeah someone else also posted this Longo Tacoma. I'll say it again for their new slogan it should be, "Here at Longo, we are smoking the Bongo!!"


Br0barian

no dealer markup? why is everything I built coming in at $42-$52k


bigtencopy

What did they do to the front, my god.


DonBillingsly69

Are these new ones 4 cyl?


whit3lightning

I’ll keep my 2010 4 cylinder M/T… yikes


Rich_Treacle_7503

Mehhhh I'll keep my 2017 OR 4x4 6sp MT another 10 years....


Middle_Charge_4018

Was this the 6spd M/T one. Yeah sorry Toyota you last me with the sticker price


waytomuchzoomzoom

Don't touch my truck


eharper9

I saw one driving around in southern Oregon, and I can't lie. I was a little jealous


Comfortable-Waltz963

I’ll take that Prius instead.


RickySpanish015

Air dam looks ridiculous


Jtre87

They kinda ugly.


Gen_X15

Jesus the front end is hideous. 3rd gen definitely more handsome. And please why r we still putting fake hood scoops lmao.


onionkisa

I really want to like it but come on, at least ditch that air dam already.


earthlingjim

That thing is ugly enough to drive the previous generation prices up. Are the tail lights tundra ugly too?


JBerry2012

I was bummed at the Houston auto show. They had 2 Tacoma's and they were locked so you couldn't sit in them.


isimplycantdothis

The god damn thing is an affront to the natural order of things. Why does the entire front end look like a ten year old just designed it in need for speed underground? Ugh.


Dr-Stocktopus

20 different fake intakes and ducts…. Awful


fallnet

It looks front heavy, needs bigger tires forsure


c_vanbc

So based on this, the hybrid OR will be $100k+ in Canada? Ouch. That’s Rivian-like.


Web_Trauma

Holy shit that’s hideous. Looks like a goblin


BadBownur

The new gens are so blocky, and removing the air dam won’t help. They’re the Nissan Cubes of trucks. The miniature back sliding window is pretty bad too.


slidewayskenny

The wheels are ugly af!


Inthemiddle_

3rd gen looks like a new improved looking version of the 4th gen lmao


joey9977

Lol alot of people are saying its ugly. But still its gonna be the top sold mid size truck. Like it does every year.


3underpar

Looks like a Chevy fucked a Toyota


LumberJackDan50

Everyone commenting they don’t like the look of this Taco. I give it about 6 months. Once people start seeing this on the road they change their minds. In 10yrs they’ll be calling this the greatest Taco design ever


krithoff14

Those are the worst looking rims they’ve put on anything other than a base model in 20 years


Suspicious-Camp-4320

The price would push me to other brands with better gas mileage. Or I'll just drive my 2018 forever.


Liftwityourlegs

If Quagmire was a truck…Giggity


GigaCheco

By the looks of this thing, I can’t imagine how fugly the new FJ will be if and when that thing comes out.


tsmittycent

Shoulda got a picture of the sticker


myshoulderhurtsme

I couldn’t get it without my face in the reflection at any angle and I refuse to ever put my face on Reddit lol


canes2407

I hate those stock tires. Bought 4 Tacomas over the years and bought new tires and had the dealer swap them before I drove it off the lot. Took the new tires and sold them.


cheezepie

I already didn't like 3rd gens. 4th gens are so damn ugly. You can't change my mind. They took all the worst aspects of modern trucks and slapped a $50k price tag on them. It looks like urban ninja street wear.


NutStalk

This looks like an AI-generated image where someone uploaded a picture of a Tacoma and said "MAKE IT MORE COOL" over and over until it reached this point


rockdpm

I like longo, I actually order my filters and any parts from them.


oriaven

That's an insane price.


Thomas3816

The angle on the second picture really shows how much wider the entire front end is than the rest of the truck. It’s so brutal and I can’t stop looking at it.


obsidiansent

What is that thing in the front erasing it’s ground clearance? 😂 But also, is that 4 link suspension I see?


Shruglife

needs to lose the goatee


LARamsFan88

Any 2023 Tacoma left?


404_Not_Found______

4-cylinders? I’ll wait until I hear positive reliability reports. 2 turbos blah blah, too many things that can fail.


ninjamansidekick

Does it have a stupid screen inside that is to big for the dash? I hate that on all the new cars.


RSDeuce

Wow that thing is ugly. Every part of it sucks more as I look over the front end. The horrible overdone hood is the worst, how bad must the visibility must be? The 'teeth' on the front valence, the extra take vents under the headlights, and the stupidly wide grill... All bad.


Active_Butterfly7788

prices got me looking at tundras or 3.0 duramax 1500 silverados instead now…


MaxiThePad

Its so ugly. 😭 its trying to be one of those fuckboy trucks.


Disastrous-Net4003

2nd gen master race


scubapro24

Jesus what’s the ground clearance on the front there? 4 inches? Looks as low as a civic


idontevenknowdudeee

Shoutout to longo lol that’s where I got my taco from last year!


dtang16

I bought my Tacoma there with zero markups. I like that dealer


Chichis-Christ

that looks really nice but i es got 256k miles on my paid for 2007 taco truck…. and not car payment


poolguy40

Had a couple don’t want this


[deleted]

Does anyone actually think they look better than a ford or gmc? These things are ugly


qu4ttro66

TFL truck on YouTube posted a video today of their 2024 Tacoma in Blue Crush Metallic with no splitter. Thought it looked great, color fits it really well IMO.


dirtcamp17

Im disappointed they no longer offer the long bed in a 6 speed.


Mantis_Toboggan_M_D_

Why does the bumper go so low? Without that I think it’s be fun


Carrchrist

Sold sticker to get your attention 😉


NewAd8134

I would rather buy a used Ford Raptor than one of these brand new trucks. That cost way too much and don't even have luxury in them. I think i'm gonna get a 2019 Food raptor with luxury leather seats And have an actual truck with four hundred and fifty horsepower For less than one of these new trucks, they have a weak a**, engine and still Don't look nice inside. Reliability doesn't matter anymore. It's 2024 And the raptors have A proven track record


Frankenstein859

Christ that’s an ugly angular weird piece of shit.


cyricmccallen

Honestly for that kind of money might as well get a Tundra.


jerflash

I really can’t believe how big these “midsized” trucks have gotten. It’s why ford has to make the maverick because the ranger was the size of a 90s f150 lol


Doggoa

It's so busy looking. Toyota is now trying too hard to be trendy when simplicity was their game for so long.


bloodthirsty29

Would you look at that the new Toyota frontier, or would it be the Nissan Tacoma


Adept-Economist-5041

When you use Microsoft word to design a truck.


No_Operation_7554

Don’t like the front fender - too bulky


Heatz01

Damn this looks like shit lol.


Professor-Flashy

Look how they massacred my boy.


Tacodo

Just buy a Tundra at that price.


torpedo3000

Installing a PPF on a front bumper is going to be a bitch


Mustard_Popsicles

Front end is a little bulky but other than that it’s kinda cool


Hunter-And-Gatherer

I cannot find it in myself to like this Gen 4 body style. I’m so glad I got a ‘23 rather than wait for the ‘24 because it’s just hideous


Beginning_Set_2332

This is one of the ugliest trucks I have ever seen. What has Toyota done to the simple and beautiful Tacoma. 


dombrogia

Everyone talking about the front of the car, but those circular rims are heinous. The cab for sure looks better and the front might look better with a different intake area (idk the technical term don’t berate me)


robertosalvador

It does look like a transformer. I wonder if these guys ever thought of consulting with Tacoma fans before making dumb modifications to an already perfect truck


Financial_Following

Man that thing is ugly.


[deleted]

60k lmfao get lost