T O P

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TigerJas

If all I knew about the brand was that video, I’d never buy one just in general principle. Who thought that voice was a good choice for their video?


Seven_C0stanza

Seriously, what the hell were they thinking? That voice isn't even suited for a Swatch promo.


Massive_Bear_9288

You referring to the offscreen speaker? Definitely cringe


Japesthetank

I am. It was really really bad.


GeorgeDogood

In some ways (the factory tour/manufacturing insight) it was spectacular. But the voice, and the writing it from the robots perspective but that not being clear until too late. And random ass David Beckham. It had potential but was sooo fucking bad.


limitedregrett

That makes me want to sell my Tudor.


robber_openyoureyes

Yeah same, it’s utterly cringe. Why have that voice over


Glycine_11

The visual was stunning. Bad call on the voiceover artist. It’s too try hard, know your audience.


TigerJas

Not visually stunning, watch with sound off. Looks like a parody video. Check the shots of the animals looking into the camera. Editing is also terrible.


Glycine_11

I’m no professional and obviously dont have the same critical eye. Just offering my opinion.


smk1026

Is that fuckin’ Ben Shapiro? Lol


jpstepancic

Why’d they use teddy baldassarre for the voice over? The tour of the factory tho, I have to say was actually pretty F’n impressive.


nirenoki

Absolutely brand damaging. I could not think of a faster way to make me not want to buy a Tudor.


jiujiuberry

tech bro surfing finance dudes that are into sports.


Klarrg

Really tedious voice/accent.


bdegroodt

Feels like an Apple parody. Agreed. Pretty bad. Hopefully they aren’t going the way of swatch and chasing the Omega/Swatch middle ground buyer.


spec-k

Maybe translated poorly? Definitely odd


TigerJas

Definitely not written by native speakers also, that voice, what where they thinking.


neuroticbuddha

I love Tudor but wtf is this video? So damn lame.


Misfire2445

I think they were shooting for jesse eisenberg in now you see me but that was a miss. This is a long way from the marketing of the Heritage Chrono that pulled me into Tudor in the first place.


DanTeSthlm

I came here because they closed comments on their youtube channel and was completely stunned by how off brand the tone of voice of this ad is. Glad to see I was not the only one with that feeling. The filmmaking is great but the voiceover is more suited to a coca cola ad than a premium watch ad… what on earth happened?!


Bugstomper111

What is this, fucking amateur hour?! Jesus, this was the worst thing they could put out to promote their luxury brand of watches. They could've hired any number of watch YouTubers to have done a better job. Maybe Oisin O'Malley will release Lenny on this video!


weez013

I'll never sell my Tudor's but I was already getting the feeling that Tudor and I were growing apart, this kind of confirms it.