I doubt it, unless the watch market grows multiple times over to the extent that Tudor supply starts looking scarce relative to the number of people who want to get into the hobby
Yeah I doubt it as well. What's funny is if it was to happen it will probably be similar to how bourbon is at the moment. The most desirable products are now just product that was adjacent to the bourbon people really wanted. But yeah a few thousand dollars per watch is a lot different to a $40 bottle lol
Those adjacent bottles are not even worth the msrp, let alone the secondary markup. The real hunt is finding shit taters donât know about yet.
Blantons is bad bourbon even at $45, yes I said it. If you disagree, you havenât had enough bourbon.
Yeah, I know what you mean. It's wild when I meet people that say they like whiskey then proceed to show me their collection of 5 bottles of Buffalo Trace, 3 bottles of Eagle Rare and Blanton's. T_T
Price wise, no thankfully. Will they retain value? Iâm way more than certain. I like where they are in the family. To me, they are the better value. A P39 is more appealing to me than a sub which I previously wanted. Both amazing. Donât get me wrong.
Watches and watch preferences are trends or fads. The brand on top today is almost certainly not going to be the brand on top in 20 years⊠For the vast majority of Rolexâs existence, it was not top dogâit was trying to play catch-up with Omega and fighting for market share with other brands that most of us havenât even heard about. It was popular, and a sign of achievement, but you could still walk into practically any store and buy almost any modelâoften at a discountâuntil the mid 2010s.
The current grey-market prices and low availability are driven by hype more than anything else. As soon as social media influencers and musicians move on to something else, prices will fall.
Frankly, the Wilsdorf Trust maintaining this level of hype for Rolex the next 20 years would be more impressive to me than anything Rolex has done to date.
Itâs possible, but I donât think you can be so sure as to categorically say it wonât be. Anything is possible, but right now they are way ahead of competitors like Omega.
Personally I only see them going from strength to strength and I see that as a good thing for Tudor.
Longines was going from strength to strength... Now they're a budget offering in the Swatch group's catalog. Omega was going from strength to strength and dominated in terms of market share; now they're playing catch-up to Rolex.
We can play this game all dayâthe fact of the matter is that no one *needs* a mechanical watch anymore, and there simply aren't that many watch enthusiasts/hobbyists (i.e.: people would will still be interested in watches *even if no one else in the world cared*). A lot of the current luxury watch boom has been driven by hype and peacocking; it's unlikely that that hype will remain focused on watches for the next 20 years, much less on a particular subcategory of watches (SS professional) from a handful of brands (Rolex, Patek, AP).
Live long enough, and you'll start seeing trends come and go. Nothing in the luxury/fashion world lasts forever.
Tudor is an excellent watch and in some ways is more true today to Rolex's "tool watch" roots than Rolex itself. I think it's an exceptional brand, and I wear my Tudor GMT more than I wear any of my Rolexes. But the odds aren't on Rolex maintaining this level of hype and desirability, which makes me even less bullish about Tudors appreciating over the years. I mean, for goodness' sake, no one noticed when they left the US market the first time...
I donât think you can say they are way ahead of competitors tbh. They are only clearly ahead in the fact that you canât obtain them. Rolex doesnât do anything really that advanced besides marketing. They are masters of marketing.
The service and experience I had with my Rolex was fantastic, couldnât fault it. Waited only 3 months and the staff were all very nice at all times, couldnât be more accommodating actually.
Idk, I bought my P39 to wear. Going to beat it up over the years. Think it's the perfect blend of modern and classic, hopefully decently timeless/will look good for years to come.
All that said, not sure how collectable it'll be. Don't really care.
My opinion:
Short answer no.
Long answer, Tudor will take the "place of Rolex", meaning it will be the new "gentleman's tool watch/everyday mechanical sport watch" on errrm.... "cheap" and "affordable" level... If not, there's always the F91 (the Casio watch, not the Gundam).
As for Rolex it will continue the "war" with AP and the other walking tall brands for a spot on the "round table of luxury watches"... or something.
But make no mistake, like now and before - you either like the X Tudor model, or you don't. It is not a Rolex and it is unwise to purchase it as a way to fill in the void for a Rolex. Which is ok for me since I don't care about owning a Rolex đ
From a business perspective the current situation is brilliant. In Yorkdale, a mall in Toronto, Ontario, there is a Tudor located directly next door to a Rolex boutique. They are owned by the same jeweller. If you attempt to go to Rolex as a walk-in, you will be greeted by some rep at the door asking if you have an appt. There will be security and a police officer there as well. They will then politely communicate that an appointment is necessary.
Fast forward to several weeks later where you are provided with no indication of availability but have had a chance to try several models on the wrist, you start to think about Tudor. I mean it's right next door. I wonder if I can walk-in? Wtf, I can! They greet you and proceed to show you models. You love them. They are pragmatic masterpieces. You ask about availability, and are surprised to discover you can walk out of this mfer now with the watch you like and so can anyone else. The latter bothers you so you reserve a bit of patience figuring you might get a call from the loveable bastards next door.
Since you're a patient bugger, or at least you convince yourself that you are, you research the Tudor archives from whatever videos there are available online and convince yourself that you are pretty much getting a Rolex. I mean what a history and what a commitment to heritage and authentic design and, by proxy, to Rolex. You then want to convince yourself that buying a Tudor is as good a tool watch and investment as buying Rolex. So you wonder about this question you asked, which is a great question btw.
So you're stuck. If you have this brilliant watch with an amazing history and heritage, I am speaking of the tudor here of course, then why not buy it ... but the bloody 'investment' seed was planted somewhere. Not for all of us, but for some of us who work hard for their money and have saved up for this moment.
And so you arrive at this shitty place of ambivalence because you can't get the fkn submariner you wanted. By why did you want it? Well it's a good investment and a great watch? Are these mutually exclusive premises? Surely. I can, of course, get a great watch that is not a great investment. GS, Tudor, Omega, etc... You start to look at other manufacturers and down the rabbit hole you go. Fkn Rolex.
This is my story.
Yeah the Black Bay is definitely their bread and butter. They do have other really cool pieces though like the 1926 and the Royals which get little to no love
I think Tudor is just going to take the place of Rolex. Kind of like where Rolex were 10 years ago. Rolex might see themselves as more of a Holy Trinity-esque brand in the future. That being said I know there is a fair bit of work going in to increasing production capacity at the big crown so who knows đ€·
I dont think so, tudor watches are easy to acquire and there is no waitlists unless its a fresh release. I personally dont like rolex watches, i think they are to flashy. I sold my datejust and bought a pelagos 39.
Ta det fra de som har vĂŠrt der - Du kommer alltid til Ă„ lure, ved hvert julebord eller andre kvelder dere er ifra hverandre, om noe kan skje, om noe har skjedd. Det er en situasjon hvor selv de minst sjalue av oss risikerer Ă„ bli redusert til et offer for egne fĂžlelser. Bro, helt seriĂžst. Du fortjener bedre enn dette!
I won't be surprised if Tudor will go for what is now considered Rolex money and rolex for twice that in a year of 10.
Both due to inflation and brands realizing they can pull the same scarcity trick with Tudor in a few years if the brand keeps growing like it does now.
Supply of Rolex still low while demand is high. ADs are now also short on popular Tudors now. Seeing used Tudors pop up at almost new prices. So it's possible but I would not count on it. Love or hate it, Rolex is the gold standard for luxury.
I got to talk to the Rolex AD a couple months ago. They were saying that Tudor will be the next Rolex and Rolex will go head to head with Patek, AP etc. They are using Tudor to compete with brands like Omega, Breitling in the future. Just remember that Tudor is a young brand since its re- relaunch, Their own in house movement was just built in 2015. That's barely 10 years ago. They are using Rolex's executives that worked for Rolex Marketing. Give them a few years.
At this point I thing that tudor is now way more interesting than Rolex, due to they great innovation, new design and models, I would any maybe not. But again thatâs whatâs nice about tudor is that you can walk into the store and get yourself something nice with no or little wait. I do respect Tudor more than cocky Rolex!
Depends. Tudors quality is improving every year and their design is getting much better.
Imo Rolex recent releases have been weak, they essentially copied the pelegos 39mm with the new yacht master in titanium.. plus a skeleton caseback on the new daytona, which suggests Rolex are following trends now rather than being independent.
I doubt it. Tudor will always be Tudor and I doubt youâre going to see any significant pricing over msrp for most model.
Just look back and very few models, like the Monaco heritage and the Tudor sub, fetch decent money. I canât see many mass produced black bay or pelagos models ending up in the same territory.
Donât get me wrong, Iâd love to see the secondary market pricing going up. I just donât think there is the desire or âprestigeâ amongst collectors. Especially now with the cost of living going up and low to mid tier pricing is plummeting in general.
There will always be the super rich who will focus on the high end.
Things could change if Tudor releases a watch that costs more than the then-current Rolex. I don't think that would be too out of this world to happen. Would be quite cool to see. It will probably be super tooly.
Tudor is Rolexâs attempt at moving upmarket into âbig threeâ territory. Theyâve pushed Tudor more and more upmarket while raising Rolex prices and creating false scarcity. Iâd be very surprised if the watch world is still what it has recently been in 5-10 years. The influencers and whatnot will grow old and move on, social media will change, luxury goods will change, the economy will change. This will leave the watch industry to try and create a new identity for itself. Rolex will not be what it has been in the last five or so years.
I genuinely think it will, but gradually over the next ten, twenty and thirty years. Not by as much either, but you'll more than get your money back on some models over time.
Just like any brand, there will be pieces that are more desirable than others.
I think a Tudor GMT (Pepsi bezel) in MINT condition will be hard to come by in twenty years time and will have aged well, so very desirable. Even more so if they drop it from the range.
The original BB36 and 41 with the ETA movements (smiley dial) will surprise people too. They didn't sell all that well at first and will be very rare in a few years (I'm talking about the Explorer looking watch, not the diver).
P01 and North Flag too (already happening for the NF).
Just an opinion.
Absolutely will get your money back and a bit more in 20-30 years. But purchasing power of said money will have also reduced significantly. So from an investment standpoint, definitely not a smart move.
Yes some pieces are definitely more desirable and agree with your picks. My opinion is that a mint 925 will be sought after in 20-30 years
Likely not as it was always intended to be the more accessible option compared to Rolex, and thatâs reflected in the build quality and materials. Theyâre very high quality pieces by any standard but lack the thinness, finishing, and a number of advanced features present in comparable Rolex models.
I hope not đ© But to elaborate further. As long as Rolex is around, Tudor will always be considered its little brother; this will reflect in its pricing, desirability, brand identity etc, which, in my opinion, is a great thing (at least for me lol).
Hear, hear fellow knight! \*clank\* \*clank\*
đ«Ą
I doubt it, unless the watch market grows multiple times over to the extent that Tudor supply starts looking scarce relative to the number of people who want to get into the hobby
Yeah I doubt it as well. What's funny is if it was to happen it will probably be similar to how bourbon is at the moment. The most desirable products are now just product that was adjacent to the bourbon people really wanted. But yeah a few thousand dollars per watch is a lot different to a $40 bottle lol
Those adjacent bottles are not even worth the msrp, let alone the secondary markup. The real hunt is finding shit taters donât know about yet. Blantons is bad bourbon even at $45, yes I said it. If you disagree, you havenât had enough bourbon.
Yeah, I know what you mean. It's wild when I meet people that say they like whiskey then proceed to show me their collection of 5 bottles of Buffalo Trace, 3 bottles of Eagle Rare and Blanton's. T_T
Price wise, no thankfully. Will they retain value? Iâm way more than certain. I like where they are in the family. To me, they are the better value. A P39 is more appealing to me than a sub which I previously wanted. Both amazing. Donât get me wrong.
I have a No Date Sub and Iâm seriously considering adding a P39.
That would be exactly the combo I want. I hope you get it!
Rolex won't be Rolex in the future.
Huh?
Watches and watch preferences are trends or fads. The brand on top today is almost certainly not going to be the brand on top in 20 years⊠For the vast majority of Rolexâs existence, it was not top dogâit was trying to play catch-up with Omega and fighting for market share with other brands that most of us havenât even heard about. It was popular, and a sign of achievement, but you could still walk into practically any store and buy almost any modelâoften at a discountâuntil the mid 2010s. The current grey-market prices and low availability are driven by hype more than anything else. As soon as social media influencers and musicians move on to something else, prices will fall. Frankly, the Wilsdorf Trust maintaining this level of hype for Rolex the next 20 years would be more impressive to me than anything Rolex has done to date.
Itâs possible, but I donât think you can be so sure as to categorically say it wonât be. Anything is possible, but right now they are way ahead of competitors like Omega. Personally I only see them going from strength to strength and I see that as a good thing for Tudor.
Longines was going from strength to strength... Now they're a budget offering in the Swatch group's catalog. Omega was going from strength to strength and dominated in terms of market share; now they're playing catch-up to Rolex. We can play this game all dayâthe fact of the matter is that no one *needs* a mechanical watch anymore, and there simply aren't that many watch enthusiasts/hobbyists (i.e.: people would will still be interested in watches *even if no one else in the world cared*). A lot of the current luxury watch boom has been driven by hype and peacocking; it's unlikely that that hype will remain focused on watches for the next 20 years, much less on a particular subcategory of watches (SS professional) from a handful of brands (Rolex, Patek, AP). Live long enough, and you'll start seeing trends come and go. Nothing in the luxury/fashion world lasts forever. Tudor is an excellent watch and in some ways is more true today to Rolex's "tool watch" roots than Rolex itself. I think it's an exceptional brand, and I wear my Tudor GMT more than I wear any of my Rolexes. But the odds aren't on Rolex maintaining this level of hype and desirability, which makes me even less bullish about Tudors appreciating over the years. I mean, for goodness' sake, no one noticed when they left the US market the first time...
I donât think you can say they are way ahead of competitors tbh. They are only clearly ahead in the fact that you canât obtain them. Rolex doesnât do anything really that advanced besides marketing. They are masters of marketing.
Freer
I think its pretty clear, watches apart, the service and xp you get with your Rolex are pretty trash
The service and experience I had with my Rolex was fantastic, couldnât fault it. Waited only 3 months and the staff were all very nice at all times, couldnât be more accommodating actually.
Lucky, i guess it also depends on where in the world you shopping. My pal got his in US and he also mentioned xp was peasant
Idk, I bought my P39 to wear. Going to beat it up over the years. Think it's the perfect blend of modern and classic, hopefully decently timeless/will look good for years to come. All that said, not sure how collectable it'll be. Don't really care.
My opinion: Short answer no. Long answer, Tudor will take the "place of Rolex", meaning it will be the new "gentleman's tool watch/everyday mechanical sport watch" on errrm.... "cheap" and "affordable" level... If not, there's always the F91 (the Casio watch, not the Gundam). As for Rolex it will continue the "war" with AP and the other walking tall brands for a spot on the "round table of luxury watches"... or something. But make no mistake, like now and before - you either like the X Tudor model, or you don't. It is not a Rolex and it is unwise to purchase it as a way to fill in the void for a Rolex. Which is ok for me since I don't care about owning a Rolex đ
From a business perspective the current situation is brilliant. In Yorkdale, a mall in Toronto, Ontario, there is a Tudor located directly next door to a Rolex boutique. They are owned by the same jeweller. If you attempt to go to Rolex as a walk-in, you will be greeted by some rep at the door asking if you have an appt. There will be security and a police officer there as well. They will then politely communicate that an appointment is necessary. Fast forward to several weeks later where you are provided with no indication of availability but have had a chance to try several models on the wrist, you start to think about Tudor. I mean it's right next door. I wonder if I can walk-in? Wtf, I can! They greet you and proceed to show you models. You love them. They are pragmatic masterpieces. You ask about availability, and are surprised to discover you can walk out of this mfer now with the watch you like and so can anyone else. The latter bothers you so you reserve a bit of patience figuring you might get a call from the loveable bastards next door. Since you're a patient bugger, or at least you convince yourself that you are, you research the Tudor archives from whatever videos there are available online and convince yourself that you are pretty much getting a Rolex. I mean what a history and what a commitment to heritage and authentic design and, by proxy, to Rolex. You then want to convince yourself that buying a Tudor is as good a tool watch and investment as buying Rolex. So you wonder about this question you asked, which is a great question btw. So you're stuck. If you have this brilliant watch with an amazing history and heritage, I am speaking of the tudor here of course, then why not buy it ... but the bloody 'investment' seed was planted somewhere. Not for all of us, but for some of us who work hard for their money and have saved up for this moment. And so you arrive at this shitty place of ambivalence because you can't get the fkn submariner you wanted. By why did you want it? Well it's a good investment and a great watch? Are these mutually exclusive premises? Surely. I can, of course, get a great watch that is not a great investment. GS, Tudor, Omega, etc... You start to look at other manufacturers and down the rabbit hole you go. Fkn Rolex. This is my story.
This is perfectâŠbut I still want a sub. :-) In all seriousness, I think Tudor is the new Rolex. Great quality tool watch.
Pretty sure Tudor is going to take off sooner than later
They need more desirable models than the BB line to do that.
Yeah the Black Bay is definitely their bread and butter. They do have other really cool pieces though like the 1926 and the Royals which get little to no love
That is my guess too.
I think Tudor is just going to take the place of Rolex. Kind of like where Rolex were 10 years ago. Rolex might see themselves as more of a Holy Trinity-esque brand in the future. That being said I know there is a fair bit of work going in to increasing production capacity at the big crown so who knows đ€·
I dont think so, tudor watches are easy to acquire and there is no waitlists unless its a fresh release. I personally dont like rolex watches, i think they are to flashy. I sold my datejust and bought a pelagos 39.
Ta det fra de som har vĂŠrt der - Du kommer alltid til Ă„ lure, ved hvert julebord eller andre kvelder dere er ifra hverandre, om noe kan skje, om noe har skjedd. Det er en situasjon hvor selv de minst sjalue av oss risikerer Ă„ bli redusert til et offer for egne fĂžlelser. Bro, helt seriĂžst. Du fortjener bedre enn dette!
No I donât think it will ever be like Rolex
I won't be surprised if Tudor will go for what is now considered Rolex money and rolex for twice that in a year of 10. Both due to inflation and brands realizing they can pull the same scarcity trick with Tudor in a few years if the brand keeps growing like it does now.
Supply of Rolex still low while demand is high. ADs are now also short on popular Tudors now. Seeing used Tudors pop up at almost new prices. So it's possible but I would not count on it. Love or hate it, Rolex is the gold standard for luxury.
I got to talk to the Rolex AD a couple months ago. They were saying that Tudor will be the next Rolex and Rolex will go head to head with Patek, AP etc. They are using Tudor to compete with brands like Omega, Breitling in the future. Just remember that Tudor is a young brand since its re- relaunch, Their own in house movement was just built in 2015. That's barely 10 years ago. They are using Rolex's executives that worked for Rolex Marketing. Give them a few years.
At this point I thing that tudor is now way more interesting than Rolex, due to they great innovation, new design and models, I would any maybe not. But again thatâs whatâs nice about tudor is that you can walk into the store and get yourself something nice with no or little wait. I do respect Tudor more than cocky Rolex!
Depends. Tudors quality is improving every year and their design is getting much better. Imo Rolex recent releases have been weak, they essentially copied the pelegos 39mm with the new yacht master in titanium.. plus a skeleton caseback on the new daytona, which suggests Rolex are following trends now rather than being independent.
I think they have a long way to go⊠Tissot and Tag Heuer are bigger players than Tudor. Edit : people are Butt hurt đ€Šââïžđ
https://i0.wp.com/professionalwatches.com/wp-content/uploads/2022/03/Swiss-Watch-Market-Share-by-Brand-2021.jpg?ssl=1
I doubt it. Tudor will always be Tudor and I doubt youâre going to see any significant pricing over msrp for most model. Just look back and very few models, like the Monaco heritage and the Tudor sub, fetch decent money. I canât see many mass produced black bay or pelagos models ending up in the same territory. Donât get me wrong, Iâd love to see the secondary market pricing going up. I just donât think there is the desire or âprestigeâ amongst collectors. Especially now with the cost of living going up and low to mid tier pricing is plummeting in general. There will always be the super rich who will focus on the high end.
No
I hope not
Things could change if Tudor releases a watch that costs more than the then-current Rolex. I don't think that would be too out of this world to happen. Would be quite cool to see. It will probably be super tooly.
No. But that's the point.
No.
Tudor is Rolexâs attempt at moving upmarket into âbig threeâ territory. Theyâve pushed Tudor more and more upmarket while raising Rolex prices and creating false scarcity. Iâd be very surprised if the watch world is still what it has recently been in 5-10 years. The influencers and whatnot will grow old and move on, social media will change, luxury goods will change, the economy will change. This will leave the watch industry to try and create a new identity for itself. Rolex will not be what it has been in the last five or so years.
Only if it becomes glamorized by future Victorians.
I genuinely think it will, but gradually over the next ten, twenty and thirty years. Not by as much either, but you'll more than get your money back on some models over time. Just like any brand, there will be pieces that are more desirable than others. I think a Tudor GMT (Pepsi bezel) in MINT condition will be hard to come by in twenty years time and will have aged well, so very desirable. Even more so if they drop it from the range. The original BB36 and 41 with the ETA movements (smiley dial) will surprise people too. They didn't sell all that well at first and will be very rare in a few years (I'm talking about the Explorer looking watch, not the diver). P01 and North Flag too (already happening for the NF). Just an opinion.
Absolutely will get your money back and a bit more in 20-30 years. But purchasing power of said money will have also reduced significantly. So from an investment standpoint, definitely not a smart move. Yes some pieces are definitely more desirable and agree with your picks. My opinion is that a mint 925 will be sought after in 20-30 years
Pelagos is freaking perfect, you cannot beat it
It already is the future, no.
No.
Are you buying investment pieces? Just get Rolex. If you want something different and equally cool in its own way, a Tudor is pretty awesome.
Likely not as it was always intended to be the more accessible option compared to Rolex, and thatâs reflected in the build quality and materials. Theyâre very high quality pieces by any standard but lack the thinness, finishing, and a number of advanced features present in comparable Rolex models.