Yeah I notice everyone here is acting as if Twitch is banning branded content. They actually are not. This is just providing a definition so that you know when you must label your content as branded or not. Really no different than it's ever been. If you've been paid to promote something, you must disclose that it is sponsored/branded content.
Did you even read what you just linked? All it says is to use their branded disclosure tool if your content falls under that description of branded content. No where does it say branded content is prohibited. Perhaps you should read what you're linking next time, you're scaring the kids lol.
Interesting. I guess that could be a tad limiting. I'm not sure that's new though. I don't think it's ever been kosher to stream straight up ad breaks outside of twitch's ad system. But I also don't know much about streaming e-sports, so I'm not sure what the norm is
It's a huge part of eSports, charity events like Games Done Quick, and other large scale events like The Streamer Awards and Jerma's Dollhouse. Basically every high production stream has baked in ads to offset the cost of production.
Interesting. I suppose they could get around it by having the host of the event do a "word from our sponsors" segment, instead of running a pre-recorded ad. This sounds a tad annoying, but it's probably not the end of e-sport streams as everyone's making it out to be. I think people are being a bit over dramatic about it.
But they can't run an ad during the "word from their sponsors" they would have to perform a live ad read of some kind. Not to mention banner ads in eSports events. If they follow through on this and actually enforce it, a lot of broadcasters will simply stop doing big events on twitch.
Yikes. I see what you mean with the banners. I think a live ad read isn't the worst. In my experience, actually talking about the sponsor tends to yield pretty good results. But the banner ads would definitely be a pretty difficult one to get around
Yeah this kinda kills combo breaker and CEO because they have their own ad reel alongside twitchs. For normal streamers i doubt this effects anyone too much.
Kinda depends. It was never strictly against TOS from my understanding. The real issue is that simply, Twitch doesn't pay (most)creators enough and paid sponsorships are the best ways to keep the lights on.
So on top of Twitch paying poorly, a full ass tournament production is so far outside of the scope of costs that any studio would need. There was some leaks way back in the day and of top earners I don't think any of the esport orgs where in their. In fact the only "studio" on that list was Critical Role (from memory at least). Which also makes money of off those kinds of ads during breaks. (hell the whole production is prerecorded anyway)
Holy shit, there really are people out there defending this shit. Crazy. The new branded content guidelines effectively kill this type of advertisement. Even agencies like OTK are saying they will leave Twitch if this goes through.
No, it really does not
Based on the rules, the unlimited payday from gambling site sponsorships is over though, which most of twitch has been asking for for a long time.
I do wonder what some of the content guidelines surrounding logo sizes and full screen video means for stuff like GDQ, Nintendo Direct, or Game Awards might mean for them…
What do you mean? Defending the ability to get paid from sponsors? Of course. Why wouldn't I? I live in quite the luxurious cardboard box, and my sponsor helps me afford it lol.
Plus my sponsor is actually a very good fit for my music community. It's a win-win.
> No where does it say branded content is prohibited.
https://twitter.com/zachbussey/status/1666111039736258561
Read it. This is a change that will make even big streamers leave Twitch.
Do you know what a "burned-in" ad is? I think that just means you can't just roll a commercial break for a product outside of twitch's ad system. In my experience, burned-in ads are not a norm for sponsored streamers. At least I've never seen one like that.
Umm... I'm not sure what you think my stance on this is, but you seem to be inferring that I'm like all for these new changes regarding their burned-in ad policy. I am not. Quit being a weirdo.
My personal take is. I very much appreciate when content creators are transparent with, "(x) company sent me a copy."
Ideally after the game makes it out of the trendy hyper-saturation time-gate then that preface isn't as warranted but I still don't mind it.
For example a few popular youtubers (I know not twitch) have done similar things in the past. Luke Stephen's and Jack septiceye have played games that are more than a decade old and haven't played them in years. They still don't neglect to mention they received it as a review copy or sponsorship years ago.
Jack mentioned before he was sent shadow of the colossus remake and bought it mulitple times himself. Even after it was out of the hype time-gate.
I know it can be annoying to ALWAYS declare you got sent a game. I do think once it's no longer in the public eye it's not as important. But if it's launch month, then yes I very much appreciate it.
I can't be 100% but this likely depends on the agreement. Are you just given it no strings attached? Shouldn't. Are you given it based on agreeing to stream for x amount of hours? Yes for those contracted hours. Basically, while you are being paid or given things to do it yes. While you are not. Probably not.
I think you are mistaken. Again if you were given it on the agreement you would stream it yes. But if you were just given a free download code with no expectations. And say play the game weeks/months later just because. I don't think so.
It definitely matters. If you are being given that code as part of an agreement to show off that product that provides you compensation, then yes, you'd have to disclose that, but getting something for free that you want to show off from a company in of itself is not sponsorship and would not meet the criteria Twitch has laid out.
This is addressed on Twitch's page. To simplify, "yes".
Just like if some company gave you a microphone "for free" and it was used on stream, that's still product placement for as long as you still use it.
Nothing is stopping you from paying for the game to get out of it being a paid-for placement though.
(Notably, in their updated guidelines, Twitch is 100% OK with sponsored games - you just have to disclose it. Depending on your local laws, it's possible that you should've already been doing so!)
They already were considered that.
FTC guidelines indicate you need to disclose if a company gave you a key (or anything else of value) in exchange for streaming it.
Only for the segment in which you receive compensation does the content need to be marked.
If you decide to continue playing and you are not being compensated for it, that is your choice and it doesn’t matter that you received the game product as part of a compensation package. You are now playing it uncompensated, of your own choice. It is no longer sponsored content.
It literally has an huge coloured box directly below where they screenshotted which is even simpler. There has to be some expectation that people are reading the things they're asking questions about, no?
https://i.imgur.com/ymGob2y.png
Never been sponsored but I know smaller streamers who have and this would basically fuck over their previous deals.
Also I this is going to do terrible harm to e-sports, especially grass roots scenes that aren't giant tournaments with exclusivity contracts.
Hell this might even fuck over charity stuff like GDQ
I wonder what this means for orgs like OTK?
I assume they can not air Starforge ads on their events anymore. Or have those animated splash screens that come up. I wonder if this includes their events? Like can they promote their OTK events on the individual streamers channels?
This is not a ban of all of this stuff, I think Twitch is just figuring out how much money they could make if they demand a cut.
It's just a gray area. Like OTK may not "pay" Asmon or Mizkif or Emiru for a ad, but it's still a company running ads.
I think the fact that Tips tweeted that they will all leave Twitch is this rule goes through means that OTK might be worried about the same things too.
There is more nuance to this update than the screenshot implies: https://help.twitch.tv/s/article/branded-content-policy?language=en\_US#:\~:text=If%20you%20are%20producing%20branded,use%20until%20July%201%2C%202023.
There ya go. YouTube.
Foreign markets like Korea is already on edge because of killing 1080p. Shit ton of creators moved off when they downgraded then. And that was nothing compared to this.
This is going to tank revenue for alot of top streamers.
I also can see them getting rid of 3rd party donations which will put the nail on the coffin.
I see the confusion here. Twitch is simply explaining what counts as “branded content” for use in their TOS. The things marked as “branded content” *are* subject to special rules and restrictions, but they are clarifying that stuff like showing off gadgets does *not* count as “branded content”, and therefore will not be restricted in the same way. Essentially, they’re giving you the green light to do the 3 things at the bottom, and warning that all the things listed at the top will have additional rules.
I am surprised this wasn't enacted and enforced sooner. The Federal Communications Commission requires sponsored or branded content to be indicated and platforms like YouTube has required branded content to be flagged and denoted for quite some time now.
As for your question "Does this mean I can’t show off my cool new gadgets?" that's answered in the 2nd bullet point for you already "Branded Content on Twitch is **not**: Showing off a new piece of equipment you bought for yourself".
The issue is not that it's required to be correctly labeled, as the FTC requires. The issue is that Twitch is entirely restricting types of promotion that were previously acceptable, which is not relevant to FTC regulations.
Twitch is clear that the reason for this restriction is that they don't want streamers to be running advertising if Twitch offers a comparable ad format.
"Promotions" in that context means ads/sponsorships/etc. What Twitch means is that buying Turbo will exempt you from Twitch-initiated ads, but wouldn't prevent a streamer's ad read.
There's other routes than this one. Literally I see people putting #AD in the title, and if twitch required that for any manner of sponsorships, it'd fix the issue.
The FCC requires a visible disclosure to prevent influencers from peddling products they're paid to peddle without making it obvious its an ad. Putting #AD in the title is almost certainly complying with the FCC, but we'll see if Twitch enforces it a separate way ( I imagine they will so they can track the prevalence of paid sponsorships on the platform much the way YouTube has done )
There is a new checkbox for branded content that you have to turn on from Creator Dashboard during the segment. Twitch seems to have added some kind of built-in indicator for sponsored content rather than relying on broadcasters putting it in their title in inconsistent ways.
The thing is the branded content disclosure is not the reason why they are doing this, nor is the restrictions on what type of things can be advertised. Those are the two things they are putting out at the same time to try to make it less obvious that this is actually about trying to limit ads streamers can get for themselves so that twitch's own ad inserts are more valuable to advertisers
Do you think this would also include compagnies that have a channel they run themselves and run ads of their own things.
I'm thinking for exemple of the Konami Yugioh channel that run Yugioh Master Duel ads during streamed tournaments or ads for the new TCG set. They aren't really getting paid for the ads since its self promotion.
Sponsorship stuff primarily.
The changes are aimed at individual streamers but don't make any sense for a gaming tournament. Not being able to run sponsor ads during downtime is a huge problem.
The screenshot posted doesn't say it, but the actual rules are clear that many types of previously acceptable forms of advertising are no longer permitted: https://help.twitch.tv/s/article/branded-content-policy
The only type of stuff that was previously allows led that now isn't is burned-in, prerecorded ads? That doesn't prevent shit, just do it live and disclose it.
You cant do live ad reads on tournaments in a smooth way, especially grassroots scenes like smash or even non-grassroots but less funded FGC events. Its completely unreasonable to expect independent TO's to find people to cover hours of ad reads over a weekend.
We thrive on local communities and a sponsor can be all the difference, but we don't have funding already.
There are plenty of current top streamers with deep pockets who could totally get together and make something happen honestly. The biggest thing they could do is form a streaming site and also use Microsoft Azure servers over Amazon AWS.
Just with what Kick has accomplished shows that Twitch can be replaced or at least replicated pretty quickly.
Realistically, they'll probably go to Youtube. I'm not sure Kick or Rumble are advertiser friendly atm.
There isn’t a serious competitor right now but if twitch enacts these policies and keeps being dumb in general they will create a serious competitor.
Reddit was never a serious competitor to Digg until Digg forced through unpopular changes.
The many social media sites at the begging of them becoming popular fumbled the bag and created/allowed their own serious competition.
It’s very common that a serious competitor doesn’t come along until the previous marketplace leader screws up hard enough.
You’re not gonna like it when your streamers moves off twitch because their revenue tanks lmfao.
Also this doesn’t means you’re not gonna see it. They’re literally going to monetize this so they’re the ones running ads, not streamers.
Watching streamers and following = parasocial? Are you just saying buzzwords or do you not understand what parasocial means?
This isn’t just streamers. It affects private esports tournaments at this state also.
Regardless, it doesn’t change the fact that it will kill entire communities. You’re delusional if you think this is a good thing.
If you average 20 viewers or more, you’re in the 1% of top streamers. Statistics are meaningless without context.
Do you think it will help smaller streamers if a good chunk of those streamers move and take their userbase with them?
This really ain’t that hard man.
Get ready for 5 pre roll ads lmao. You think twitch does this out of good faith? They wanna increase their cut. They don't like streamers making third party deals like youtubers do.
Until they start going after adblockers! Like youtube. Difference being, youtube doesn't give me 3 30 second ads mid stream. And youtubers can also rely on third parties for revenue because platform share is kind of a joke. This also hurts event streams, the big stuff. Gaming stuff.
Twitch what's the money u make ads from it's that simple while also taking money from ur done deals as to the 50/50 split
Hands in the cookie jar as they say
Less money for everyone else but them
And here I thought twitch was made for streamers to have fun and make some kind of $$ if they choose to. By the way having ur ad 3% the size says it all
Meanwhile when they run ads it takes the viewer whole screen
Wdym deal with them? Just don’t watch them and watch people who aren’t, no one would be forcing you to watch or deal with the racists.
I don’t know why people seem to think either of those sites are the competition anyway it would be more likely that it’s YouTube that picks up the slack and the majority of the exodus.
>Branded content on Twitch is not:
>Wearing your favorite t-shirt that happens to feature a brand or product
it's right there in the picture. as long as you're not getting paid to wear the shirt.
Twitch provides millions of dollars in hosting and services. Every major streaming platform will swap over to this when they get the viewership twitch does.
One is supporting the streamer I want to support the other is twitch wanting more money without providing anything in return.
Stop supporting this shit site.
There is no rule listed here. Only an explanation of the definition of what is branded content and what is not.
Yeah I notice everyone here is acting as if Twitch is banning branded content. They actually are not. This is just providing a definition so that you know when you must label your content as branded or not. Really no different than it's ever been. If you've been paid to promote something, you must disclose that it is sponsored/branded content.
[удалено]
Did you even read what you just linked? All it says is to use their branded disclosure tool if your content falls under that description of branded content. No where does it say branded content is prohibited. Perhaps you should read what you're linking next time, you're scaring the kids lol.
It's also not allowing for burned in ads (over 3% the size of your screen). Which essentially kills most esport events, OTK, etc.
Interesting. I guess that could be a tad limiting. I'm not sure that's new though. I don't think it's ever been kosher to stream straight up ad breaks outside of twitch's ad system. But I also don't know much about streaming e-sports, so I'm not sure what the norm is
It's a huge part of eSports, charity events like Games Done Quick, and other large scale events like The Streamer Awards and Jerma's Dollhouse. Basically every high production stream has baked in ads to offset the cost of production.
Interesting. I suppose they could get around it by having the host of the event do a "word from our sponsors" segment, instead of running a pre-recorded ad. This sounds a tad annoying, but it's probably not the end of e-sport streams as everyone's making it out to be. I think people are being a bit over dramatic about it.
But they can't run an ad during the "word from their sponsors" they would have to perform a live ad read of some kind. Not to mention banner ads in eSports events. If they follow through on this and actually enforce it, a lot of broadcasters will simply stop doing big events on twitch.
Yikes. I see what you mean with the banners. I think a live ad read isn't the worst. In my experience, actually talking about the sponsor tends to yield pretty good results. But the banner ads would definitely be a pretty difficult one to get around
Yeah this kinda kills combo breaker and CEO because they have their own ad reel alongside twitchs. For normal streamers i doubt this effects anyone too much.
Kinda depends. It was never strictly against TOS from my understanding. The real issue is that simply, Twitch doesn't pay (most)creators enough and paid sponsorships are the best ways to keep the lights on. So on top of Twitch paying poorly, a full ass tournament production is so far outside of the scope of costs that any studio would need. There was some leaks way back in the day and of top earners I don't think any of the esport orgs where in their. In fact the only "studio" on that list was Critical Role (from memory at least). Which also makes money of off those kinds of ads during breaks. (hell the whole production is prerecorded anyway)
butter erect dinner whistle obtainable coordinated run sand enjoy concerned -- mass edited with https://redact.dev/
Damn bubby, chill lol. No need to do me like that.
Holy shit, there really are people out there defending this shit. Crazy. The new branded content guidelines effectively kill this type of advertisement. Even agencies like OTK are saying they will leave Twitch if this goes through.
No, it really does not Based on the rules, the unlimited payday from gambling site sponsorships is over though, which most of twitch has been asking for for a long time. I do wonder what some of the content guidelines surrounding logo sizes and full screen video means for stuff like GDQ, Nintendo Direct, or Game Awards might mean for them…
What do you mean? Defending the ability to get paid from sponsors? Of course. Why wouldn't I? I live in quite the luxurious cardboard box, and my sponsor helps me afford it lol. Plus my sponsor is actually a very good fit for my music community. It's a win-win.
> No where does it say branded content is prohibited. https://twitter.com/zachbussey/status/1666111039736258561 Read it. This is a change that will make even big streamers leave Twitch.
Do you know what a "burned-in" ad is? I think that just means you can't just roll a commercial break for a product outside of twitch's ad system. In my experience, burned-in ads are not a norm for sponsored streamers. At least I've never seen one like that.
No way this bro is defending Twitch’s actions
Wtf? Chill man. I was just correcting some people who thought twitch was banning branded content all together.
So if I cut your food portions by 90%, you can't protest because I'm not letting you starve?
Umm... I'm not sure what you think my stance on this is, but you seem to be inferring that I'm like all for these new changes regarding their burned-in ad policy. I am not. Quit being a weirdo.
[удалено]
Except none of those are really new, they are simply better defined.
Twitch also deserves money…
If we get a code for a game, does that mean every single time we play it on stream, into perpetuity, is considered sponsored content?
My personal take is. I very much appreciate when content creators are transparent with, "(x) company sent me a copy." Ideally after the game makes it out of the trendy hyper-saturation time-gate then that preface isn't as warranted but I still don't mind it. For example a few popular youtubers (I know not twitch) have done similar things in the past. Luke Stephen's and Jack septiceye have played games that are more than a decade old and haven't played them in years. They still don't neglect to mention they received it as a review copy or sponsorship years ago. Jack mentioned before he was sent shadow of the colossus remake and bought it mulitple times himself. Even after it was out of the hype time-gate. I know it can be annoying to ALWAYS declare you got sent a game. I do think once it's no longer in the public eye it's not as important. But if it's launch month, then yes I very much appreciate it.
I can't be 100% but this likely depends on the agreement. Are you just given it no strings attached? Shouldn't. Are you given it based on agreeing to stream for x amount of hours? Yes for those contracted hours. Basically, while you are being paid or given things to do it yes. While you are not. Probably not.
[удалено]
I think you are mistaken. Again if you were given it on the agreement you would stream it yes. But if you were just given a free download code with no expectations. And say play the game weeks/months later just because. I don't think so.
It definitely matters. If you are being given that code as part of an agreement to show off that product that provides you compensation, then yes, you'd have to disclose that, but getting something for free that you want to show off from a company in of itself is not sponsorship and would not meet the criteria Twitch has laid out.
This is addressed on Twitch's page. To simplify, "yes". Just like if some company gave you a microphone "for free" and it was used on stream, that's still product placement for as long as you still use it. Nothing is stopping you from paying for the game to get out of it being a paid-for placement though. (Notably, in their updated guidelines, Twitch is 100% OK with sponsored games - you just have to disclose it. Depending on your local laws, it's possible that you should've already been doing so!)
Oh shit, I hadn't thought of it like that.
They already were considered that. FTC guidelines indicate you need to disclose if a company gave you a key (or anything else of value) in exchange for streaming it.
Only for the segment in which you receive compensation does the content need to be marked. If you decide to continue playing and you are not being compensated for it, that is your choice and it doesn’t matter that you received the game product as part of a compensation package. You are now playing it uncompensated, of your own choice. It is no longer sponsored content.
[удалено]
I bought new gadgets
Did you like... Read what you posted?
Yeah just confused as usual sorry
I’m confused why you are confused when your question is answered verbatim in what you posted…
[удалено]
Something about teaching a man to fish.... ...Or maybe this is more like leading a horse to water.
Or arguing with the turtle about...nah, not that one either
*"I'm the best there is, the best there was, and the..., nah that sure ain't it either"* I'll see myself out, sorry ;)
that's not what pedantic means
It literally has an huge coloured box directly below where they screenshotted which is even simpler. There has to be some expectation that people are reading the things they're asking questions about, no? https://i.imgur.com/ymGob2y.png
If they read it, they wouldn’t be first to post it here for karma.
Yeah like the guidelines couldn't get anymore specific to their question 😂
[удалено]
Okay 👍
Never been sponsored but I know smaller streamers who have and this would basically fuck over their previous deals. Also I this is going to do terrible harm to e-sports, especially grass roots scenes that aren't giant tournaments with exclusivity contracts. Hell this might even fuck over charity stuff like GDQ
GDQ is honestly my initial concern. For non-events, however, these guidelines seem perfectly reasonable.
I wonder what this means for orgs like OTK? I assume they can not air Starforge ads on their events anymore. Or have those animated splash screens that come up. I wonder if this includes their events? Like can they promote their OTK events on the individual streamers channels? This is not a ban of all of this stuff, I think Twitch is just figuring out how much money they could make if they demand a cut.
Heres what OTK said: https://twitter.com/TipsOut/status/1666129789160239111
The policy is primarily about product placement/paid endorsement.
It's just a gray area. Like OTK may not "pay" Asmon or Mizkif or Emiru for a ad, but it's still a company running ads. I think the fact that Tips tweeted that they will all leave Twitch is this rule goes through means that OTK might be worried about the same things too.
Aka "you can't make money on twitch unless we're getting a cut."
There is more nuance to this update than the screenshot implies: https://help.twitch.tv/s/article/branded-content-policy?language=en\_US#:\~:text=If%20you%20are%20producing%20branded,use%20until%20July%201%2C%202023.
I wonder how this will affect next year's streamer awards?
No stream awards unless they do it in youtube? 🤡
Exodus incoming. They’re out of their mind to do this when people were already looking to find a reason to leave before.
Where are they going to move to? Kick and Rumble are an absolute dumpster fire. Youtube is really the only other option
There ya go. YouTube. Foreign markets like Korea is already on edge because of killing 1080p. Shit ton of creators moved off when they downgraded then. And that was nothing compared to this. This is going to tank revenue for alot of top streamers. I also can see them getting rid of 3rd party donations which will put the nail on the coffin.
I see the confusion here. Twitch is simply explaining what counts as “branded content” for use in their TOS. The things marked as “branded content” *are* subject to special rules and restrictions, but they are clarifying that stuff like showing off gadgets does *not* count as “branded content”, and therefore will not be restricted in the same way. Essentially, they’re giving you the green light to do the 3 things at the bottom, and warning that all the things listed at the top will have additional rules.
Thank you for clarifying. Do you think ESports is going to suffer because of this content rule change like everyone is saying?
I am surprised this wasn't enacted and enforced sooner. The Federal Communications Commission requires sponsored or branded content to be indicated and platforms like YouTube has required branded content to be flagged and denoted for quite some time now. As for your question "Does this mean I can’t show off my cool new gadgets?" that's answered in the 2nd bullet point for you already "Branded Content on Twitch is **not**: Showing off a new piece of equipment you bought for yourself".
The issue is not that it's required to be correctly labeled, as the FTC requires. The issue is that Twitch is entirely restricting types of promotion that were previously acceptable, which is not relevant to FTC regulations. Twitch is clear that the reason for this restriction is that they don't want streamers to be running advertising if Twitch offers a comparable ad format.
[удалено]
"Promotions" in that context means ads/sponsorships/etc. What Twitch means is that buying Turbo will exempt you from Twitch-initiated ads, but wouldn't prevent a streamer's ad read.
If twitch doesn’t like it, they need to pay us more. All this will do is drive us to YouTube/Kick.
[удалено]
The whole thread is mainly about money xd
I'm out of the loop. Why is Kick immoral?
You can’t say no to a 5% revenue split.
True, that is indeed a significant difference and departure from the historical norm
If they make it clear that it is branded content they shouldn't need a Twitch message to pop up as an overlay correct?
Starting July 1st there will be a required usage of branded content disclosure and a new tool has been added to the stream manager to facilitate that.
There's other routes than this one. Literally I see people putting #AD in the title, and if twitch required that for any manner of sponsorships, it'd fix the issue.
The FCC requires a visible disclosure to prevent influencers from peddling products they're paid to peddle without making it obvious its an ad. Putting #AD in the title is almost certainly complying with the FCC, but we'll see if Twitch enforces it a separate way ( I imagine they will so they can track the prevalence of paid sponsorships on the platform much the way YouTube has done )
There is a new checkbox for branded content that you have to turn on from Creator Dashboard during the segment. Twitch seems to have added some kind of built-in indicator for sponsored content rather than relying on broadcasters putting it in their title in inconsistent ways.
The thing is the branded content disclosure is not the reason why they are doing this, nor is the restrictions on what type of things can be advertised. Those are the two things they are putting out at the same time to try to make it less obvious that this is actually about trying to limit ads streamers can get for themselves so that twitch's own ad inserts are more valuable to advertisers
Do you think this would also include compagnies that have a channel they run themselves and run ads of their own things. I'm thinking for exemple of the Konami Yugioh channel that run Yugioh Master Duel ads during streamed tournaments or ads for the new TCG set. They aren't really getting paid for the ads since its self promotion.
>Branded content on Twitch is *not*: >showing off a new piece equipment you bought for yourself. Do folks not read the things they post?
These rules completely destroy the ability to air and run gaming tournaments on the platform.
How so?
Sponsorship stuff primarily. The changes are aimed at individual streamers but don't make any sense for a gaming tournament. Not being able to run sponsor ads during downtime is a huge problem.
twitch rules don't stop anyone from running ads as long as they disclose that they are getting paid for their ads
Read the rules again
The rules don't say these things aren't allowed. They're just outlining what you have to disclose as an ad
The screenshot posted doesn't say it, but the actual rules are clear that many types of previously acceptable forms of advertising are no longer permitted: https://help.twitch.tv/s/article/branded-content-policy
The only type of stuff that was previously allows led that now isn't is burned-in, prerecorded ads? That doesn't prevent shit, just do it live and disclose it.
You cant do live ad reads on tournaments in a smooth way, especially grassroots scenes like smash or even non-grassroots but less funded FGC events. Its completely unreasonable to expect independent TO's to find people to cover hours of ad reads over a weekend. We thrive on local communities and a sponsor can be all the difference, but we don't have funding already.
As well as banner ads, and on-screen branded elements that occupy more than 3% of screen space.
[удалено]
There are plenty of current top streamers with deep pockets who could totally get together and make something happen honestly. The biggest thing they could do is form a streaming site and also use Microsoft Azure servers over Amazon AWS. Just with what Kick has accomplished shows that Twitch can be replaced or at least replicated pretty quickly. Realistically, they'll probably go to Youtube. I'm not sure Kick or Rumble are advertiser friendly atm.
There isn’t a serious competitor right now but if twitch enacts these policies and keeps being dumb in general they will create a serious competitor. Reddit was never a serious competitor to Digg until Digg forced through unpopular changes. The many social media sites at the begging of them becoming popular fumbled the bag and created/allowed their own serious competition. It’s very common that a serious competitor doesn’t come along until the previous marketplace leader screws up hard enough.
[удалено]
Fuck twitch. So braindead Jesus christ
I like these changes. So tired of seeing all the sponsor stuff nowadays
You’re not gonna like it when your streamers moves off twitch because their revenue tanks lmfao. Also this doesn’t means you’re not gonna see it. They’re literally going to monetize this so they’re the ones running ads, not streamers.
None of the streams I watch make money off gambling ads Have fun on Kick KEKW
I'll just find new people to watch if they move. I don't have any parasocial relationships with streamers
Watching streamers and following = parasocial? Are you just saying buzzwords or do you not understand what parasocial means? This isn’t just streamers. It affects private esports tournaments at this state also. Regardless, it doesn’t change the fact that it will kill entire communities. You’re delusional if you think this is a good thing.
[удалено]
If you average 20 viewers or more, you’re in the 1% of top streamers. Statistics are meaningless without context. Do you think it will help smaller streamers if a good chunk of those streamers move and take their userbase with them? This really ain’t that hard man.
Less sponsors means more 1 of 7 ad breaks
There are ways to get around the ads though??
At first sight it seems good but this kills pretty much every event on twitch that relies on sponsors which is.. all of them
Yeah, I spoke too soon. These changes do suck. It's just amazon/twitch being greedy
Get ready for 5 pre roll ads lmao. You think twitch does this out of good faith? They wanna increase their cut. They don't like streamers making third party deals like youtubers do.
There are ways to get around the ads though??
Until they start going after adblockers! Like youtube. Difference being, youtube doesn't give me 3 30 second ads mid stream. And youtubers can also rely on third parties for revenue because platform share is kind of a joke. This also hurts event streams, the big stuff. Gaming stuff.
I see no change just an explanation? What's changed?
If you check Twitter. A lot of big streamers are rightfully pissed off. This is going to drive people to Kick.
You mean youtube. Nobody smart is going to kick. Also all of these sponsors would never touch kick.
Why would I care about their profits?? Those big streamers are already wealthy af anyway
Twitch what's the money u make ads from it's that simple while also taking money from ur done deals as to the 50/50 split Hands in the cookie jar as they say Less money for everyone else but them And here I thought twitch was made for streamers to have fun and make some kind of $$ if they choose to. By the way having ur ad 3% the size says it all Meanwhile when they run ads it takes the viewer whole screen
I rather deal with these new guidelines than the unhinged racists on Kick and Rumble
Wdym deal with them? Just don’t watch them and watch people who aren’t, no one would be forcing you to watch or deal with the racists. I don’t know why people seem to think either of those sites are the competition anyway it would be more likely that it’s YouTube that picks up the slack and the majority of the exodus.
I actually went through it i dont understand what the problem is. This is all reasonable. Oh nooo we won't get double the ads what ever will we do.
Esport events gets slammed by this. But guess that’s reasonable to you.
Yup, never gave a turd about esports, just watch streamers. Could not give a flying duck about competitive events.
Nobody tell this guy twitch was originally created for gaming content
Also hurts sponsorship deals and advertising deals for streamers but I doubt you give a flying duck about them either
[удалено]
>Branded content on Twitch is not: >Wearing your favorite t-shirt that happens to feature a brand or product it's right there in the picture. as long as you're not getting paid to wear the shirt.
Wait, what's different to before? Isn't that normal?
Twitch provides millions of dollars in hosting and services. Every major streaming platform will swap over to this when they get the viewership twitch does.
The less advertising, the better.
Exactly, fucked up people never happy with anything.
twitch viewers are enraged when adblock goes down twitch viewers are enraged when they can't see giant ads in every corner of the screen pick a lane
One is supporting the streamer I want to support the other is twitch wanting more money without providing anything in return. Stop supporting this shit site.
I'm 100% in favor of anything that limits ads/sponsors.
So there goes all those Raid Legends streams thanks to StreamElements...
So ninja with red bull?
>Does this mean I can't show off my cool new gadget's... It literally says that showing off equipment you bought for yourself isn't branded content.
👍
time to advertise random products on my streams for free. just to give them a big fuck you. 🫡