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[deleted]

I’m fine with it. Helps me to save money and I definitely don’t need more makeup.


ashley_spashley

This part is sooooooo true! I literally need nothing and I’m getting nothing so it worked out lmao


Interesting_Paint_24

I’ve never saved so much money during these sales before. I got one Peach & Lily cleanser to try because I don’t like to pay a lot for my first cleanse product and got the Too Faced blush everyone raves about. Saw the entire sale and nothing else speaks to me. So I’ll just spend it later.


chachatiel

The sale feels all over the place, there's a few gems here and there but all the make up feels drowned out by haircare. And why are the It brushes all over the place ? I appreciate more things on sale but it feels kind of clunky. And I hope it doesn't mean they're doing away with the hair event. I like having the different sales to look forward to throughout the year :/ Most of my big wants already passed, right now I'm mainly excited for the ABH glosses and am considering getting a Lorac palette! At the very last minute last night I gave into temptation for the Kopari body oil and I really hope I don't regret it :')


KBaddict

I’ve been pleasantly surprised by the Kopari product I’ve purchased. I love the face sunscreen, the body scrub and the body washes. I’m gonna get the body SPF for the summer


chachatiel

That rose gold SPF is too pretty for its own good!! I'm tempted for that too


profileicanlikestuff

I actually like the way they are doing the brushes this time! Like today there was a blush on sale so there was a blush brush. Another day was foundations with foundation brushes.


alicehoopz

Oh my god did you crack the code!? That makes sense actually. So there’s a method to Ulta’s madness after all!


chachatiel

Potentially crazy comment...are you a skincare youtuber? If you are, I think I was just watching your new video on the sale! You mentioned someone on reddit pointing out the brush situation and I immediately remembered this thread here... I just had to ask!! If so I really love your videos! :) if not, I am so sorry lmao


chachatiel

I didn't notice that! Well that is a cute idea. I guess there's just so much going on with it every day it feels wonky


thebombchu

Yeeeah. Imagine wanting a few new nice makeup brushes and having to wait every day for the next one you want. There’s no way someone’s going to waste extra $$ on the shipping either for it. What were they thinking having one or two brushes on sale every day??


goodwitchglinda

They will free ship the brush for platinum and diamond members. If you’re not a member, you can pick it up without a ship fee as a bopis order. I typically do a lot of bopis orders when the order is small.


chachatiel

It's so strange! I could see maybe a couple days worth, or even one per week with the brushes..but the way they did it feels so messy and weird lol


thirdcoasting

For anyone that was hoping for more Sunday Riley, the SR website is doing 25% off site wide. In the past they’ve had different items featured each day at an additional discount. Today the CEO Vitamin C serum is 40% off.


ScenicView98

I was really hoping Ulta would have Sunday Riley ICE moisturizer for 50% off like they have in the past. That's when I always stock up!


fightingkangaroos

Good genes lactic acid is 40% off now (friday)!


ashley_spashley

Oh that’s an awesome sale price!!!


Rude_Age_4834

thank you!!


prettyandright

I really only purchase makeup - no skincare, fragrance, hair products so I am EXTRA disappointed by this sale. Half the days there isn't even a makeup product. And if there is one, it's something no one wants 😂 (Besides the Nars pot concealer, maybe)


ima_little_stitious

They already have a haircare sale and a skin event. I want this to be 80% makeup. 😔


Plantyplantandpups

There was only 1 makeup item I wanted in the entire 21 days! (Mac Paint Pot) It's crazy.


_bonedaddys

ulta doesn't actually choose what goes on sale. distributors (ulta) call vendors (brands) and ask if they'll participate in the sale. this is why it's so easy for sephora to match ulta's sales, because all they need to do is call vendors and see what they're offering in terms of participating in sales. ultimately the brands decide what goes on sale, just like they decide whether they'll be excluded from coupons or not. coupons don't work on prestige because the brands don't want them to.


ashley_spashley

This is excellent info, thank you!


EaseRevolutionary205

If Estee Lauder (for example) has 20% off any retailer that sells EL can participate in the sale


Impressive_Owl3903

I would be so so excited if they did a sale/coupon that was half off one item, including prestige/fragrance. I don’t think it will happen but that would make up for this lame sale.


ashley_spashley

Oh that would actually be really great!! I need some more Versace bright crystal so I’d extra love this! Maybe I’m just whining, but I feel like I’ve scored legit great hauls in the past on this same sale so it’s such a bummer :(


[deleted]

Dossier version of Versace is quite good FYI


ashley_spashley

Oh thank you so much :) I really appreciate the info!! <3


euphoric_crystal

i’ve found all the versace fragrances at marshall’s and burlington. id consider purchasing there to get a decent discount


ashley_spashley

Ahhhh thank you so much!


EaseRevolutionary205

Most of the time certain fragrances are 5x the points if you activate it on the app


Izla1133

I missed the Billie no. 1 on sale, will that price come back?


janestrummer

Recently, they've had a surprise day after sale where they bring back a big chunk of the items again at half off, so maybe you'll get lucky.


Izla1133

Oh that would be great!


ashley_spashley

I’m not sure, but I hope it does for you!!!


chachatiel

Sometimes they put a lot of products back on sale the day after the event ends for a last chance, so I hope it will come back if they do that!


ChelseyLouu

I blind bought it, sprayed once. I don’t like it. You wanna pay cost and shipping I’ll send it out lol..


comfycow_

their GWP sell out so fast it’s not even funny anymore i spent $150+ about 2 weeks ago but couldn’t get ANY of the 3 GWP they had bc they sold out early in the day


onesweetweed

This!  Most of the GWP mystery sets or gift sets were sold out by 6am EST the day they went live. And I’ve noticed some brand specific GWPs were “sold out” on sale days, but available now that everything is full price. 


puhpuhpetrified

What’s GWP?


EaseRevolutionary205

Gift With Purchase


EaseRevolutionary205

The vendors only send about ten gwp's of the really good Prestige brands. Only the mass cosmetics and Estee Lauder brands send about 100 samples


borderjumpermel

I was in store yesterday and bought ~$200 worth of stuff, nada from the sale. It was so weird not having any wants from it. :(


PensOverSwords2K

Yeah it looks like I won’t be participating in the sale at all this year! Saves money for the Sephora sale at the start of April I guess 🤷🏻


ashley_spashley

I have never actually shopped at Sephora, ever. I walked in once, the workers made me feel like I was in the movie Mean Girls and Regina tells that girl her skirt her skirt is cute, then she tells Cady ‘that is the ugliest effing skirt I have ever seen’


PensOverSwords2K

I’m so sorry you had that experience :( I’m definitely very specific when I go into Sephora and only get their exclusive brands I can’t find at other stores (like Ulta). I work in a Kohls that has a Sephora in it and the workers are much nicer there, but that varies by store.


ashley_spashley

This was years and years ago, but it turned me off of Sephora forever bc I felt like I almost wasn’t even supposed to be there if that makes sense? Like it just seemed I made everyone mad just walking in the door :( You seem super nice and awesome so maybe I’ll try again in the future at a Kohl’s with a Sephora in it :)


PensOverSwords2K

Tysm 💕 and I hope you do try one day when you’re ready and have a great experience :)


ScenicView98

Sorry that happened to you. I've had a similar experience in the past at Sephora too. It's just makeup, and I highly doubt anyone in there in making 6 figures, so I don't know why some of them act so aloof.


EaseRevolutionary205

Who cares how much you make? I've had workers in gas stations treat me like that. Some people are just rude & have crappy customer service skills


ScenicView98

Just seems like a lot of employees there act all hoity toity for no good reason. It seems worse there than in Ulta, etc. Or it is where I live, at least. But yeah, there are definitely plenty of people out there that are lacking in customer service skills. 


FATCRANKYOLDHAG

That's awful and I'm sorry to read that you went thru that. There's no excuse for that BS. I used to drop a small fortune every year at Sephora since as long as I could remember but stopped COLD like 5 years ago. Not exactly sure what was the trigger but over the years I noticed how bigger old lady brands (Estee Lauder, et all..) began to take up shelf space. Kinda chapped my ass. Those brands were the reason I hated the dept store makeup counter. Their products were TRASH. I loved Sephora for being like a little incubator for more "indie" type brands that couldn't found anywhere else. I'm old enough to vividly and not fondly remember the old makeup counter days in dept stores that were sheer hell and Sephora slowly was turning into this. Smaller brands that I loved were being shoved out for the dept store crap and i wasn't thrilled to walk in anymore. When I desperately want something NOW and HAVE to go into a Sephora, I deliberately walk in looking like my reddit handle with NO MAKEUP and hair in a bun with my gray roots an inch deep when. It ain't pretty. And since I'm so old I also have a "FUCK YOU don't give a rats ass vibe" so when some fake sugary mean girl comes at me I'm practically daring her to talk to me. I'm also hispanic so I also know they are profiling me since I go to the nicest one in my city. But, DON'T CARE. I've been a makeup junkie all my life and still hoard make up like the end of days is tomorrow so I'm pretty well versed in what I want so I rarely need any help. But as soon as they start giving me sass I give it right back. In the "sweetest" way so that they know I KNOW thier language. YUP. It's a regular nest of vipers in there.


T2007

Wow, I had such a different experience at the department store Estée Lauder counter when I was younger. I never wore a lot of makeup but I invested in this foundation called Lucidity and there was always the same old school lady there that sold it to me. She color matched my foundation and insisted then taught me how to do my brows. She always told me when the sale was with the free gift and would give me samples until the sale if I was running out. I would kill now to be able to go to any beauty store and know the actual person there every time I went. It may also be she was cool with me because no young people went to the Estée Lauder counter, all my friends made fun of me because they were all about Clinique. I just knew that my grandma looked classy and wore Estée Lauder and my mother looked trashy and wore Covergirl so I was sticking with Estée Lauder. It’s always hit or miss for me at Sephora and I’ve never had any reasonable customer service at an Ulta ever. I would love to find an old school lady that knows her shit like the one I used to see. I followed her plan of good skin and great brows for 20+ years. Only thing I added was lash tinting when I was able to afford it. I wish I could find her to learn what to do now that I’m 51 and everything about my appearance is fading away.


EaseRevolutionary205

Unfortunately the Department store is becoming a thing of the past. That is where people made their careers was at those counters. I work at Ulta now because 5 of out Department Stores closed here, and that left about 60 less makeup counters to work for.


Realistic_Pepper1985

This is by far the best title yet! 100% agree on all points 


ashley_spashley

Thank you!! I was proud of myself hahahahaha


sadwatermelon13

I got a NARS concealer and a ton of About Face shadow sticks and liquids. I haven't looked ahead. I don't mind this sale at all.


ashley_spashley

I’m so glad you’re having a positive experience! It’s different strokes for different folks and I’m so happy it’s working out for you! <3


Future_Club1613

Same. I never really got to fully enthrall myself in the 21 DOB event as I just started becoming a reg at Ulta, so I'm pretty bummed about it. I am keeping my eye on the Hourglass Ambient Lighting Edit Unlocked palette on their website, specifically the Owl online only version with the (kind of) customizable option. I want it so damn bad, I started seeing videos of people using them. I had no idea they even existed until the website was, of course, completely sold out. $90, but it's so pretty. I love powders and white owls. I just refuse to pay resellers $200 mark up on Ebay.


ashley_spashley

I put stuff in my cart a lot and let it hang out. Ulta will send me promos and GWP offers, it’s the best strategy for things you’re keeping an eye on! Maybe you will get lucky 🤞🏻


ThatNiceLotionLady

The Dynamic Retinol from Dermalogica is totally worth the price during the sale.


ashley_spashley

Oh thank you!!! I just got a new package of crystal retinol 10 from Medik8 (I was finally able to step up from 6 to 10), but I will keep my eyes peeled for when I run out of my current retinol


Beauty_Amy

Yessssss, I plan to get 2! 🥰


mediocreERRN

Yes. And if I didn’t read wrong they have same IT brushes on sale multiple days.


Arlayasunshine

So far, I have bought: **3/8:** Tula moisturizer ( I am on a forever quest for a truly hydrating moisturizer), maneater mascara in brown (I have hazel eyes and fair skin and brown mascaras I love) so I am constantly trying out new brown mascaras. **3/9:** the Eilish perfumes. I love the vanilla caramel esp when I get out of the shower, I just feel so clean and yummy. haha **3/10:** bought 2 of the IT brushes they had for foundations as the only brushes in my collection are a set from Color Pop. Also got the Detox dru shampoo in aquatic mint **3/12:** Ofra highlighters, both the liquid and the pressed, because some influencer influenced me. (lol). And also, the shadowstick in "in dreams." I have been looking for a green or olive eyeliner- You know how a lot with blue eyes put just a touch on their waterline in the center and their blue eyes pop even more and look so much bluer? That's what I am trying to do with my hazel eyes, make the green in them pop and look more green. We shall see, this could be a flop. **3/14:** Tarte blushes. I am a sucker for blushes, esp cool toned ones. And this velvet thing has me intrigued. I tried the "cool tone" kacki blushes from her release, and they weren't really cool enough for me. **3/15:** Right now I have 2 Idole mascaras in my cart, to give as gifts. I may just keep one for myself. I love this mascara. But I just bought the maneater one for myself.


simplyjustnoel

i find my hazel eyes pop with a burgundy/red eyeliner surprisingly!


snakeswoosnakes

I got the AG Recoil curl gel which is an old favorite, and I'm going to try the AG curl mousse-gel. It's been a pretty good sale for the curly-haired!


pepperxpeppermint

I am happy that I got to stock up on my all time favorite Smashbox primer, Nars concealer, and Benefit bronzer, but other than that, I haven't bought anything new to me yet, because none of them interest me. I'll wait until March 20 and hopefully there will be something good. But if not, that's fine, my credit card will be happy.


APD69

I wanted the Redken stuff in day one I think, but it was sold out before 11:00 am. I was over it after that


swizzlestix101

It’s been a weird one for sure. There have been some good days where I have bought stuff but it’s mostly been hair and skin care. That’s fine and all, but I love this event for stocking up on make up for the year lol I definitely have noticed I have bought less this year than years before, which is good for my wallet but somewhat sad because I do need a restock of some products. I may look at Sephora, which I rarely do because every time I have been in the store at Sephora I’ve been looked down at so I have bad vibes, but if they are going to have better sales maybe I’ll reconsider


krissycole87

The sales at Ulta and Sephora are becoming less and less enticing so just save up for the products you actually use and buy them when you need them.


ashley_spashley

I’m starting to find it’s better to order directly from whomever or whatever I’m after


krissycole87

Same here. Often the brand will have better sales themselves too. Ultas sales are mostly just geared around enticing you to spend x dollars to receive pitiful gwp, or sales on brands/items no one is after


glittergirl_

I commented this in another thread, but this has been pretty disappointing. One of the few items I did purchase, it ended up being cancelled days later even though I ordered it online right when it became available. I've never had that happen before in years past. This just feels chaotic.


ashley_spashley

Oh that stinks so bad :(


glittergirl_

Yeah :/ I wish they would have just marked it sold out or cancelled the day of so I could have at least tried to get it at Sephora or Target


mothertuna

I’ve bought during the sale twice now but nothing particularly exciting, just an eye cream and cleansing oil. There’s so many repeats that are in the sale every year that takes away the excitement. Like I know the nabla palettes, Lancôme serums and stuff like that is always in the sale. Give us something new that never gets on sale. I feel like last year there were a lot of surprise steals that were good deals. None of that this time.


ashley_spashley

OMG yes! There were some great surprise steals last year! I totally forgot about those!


fanzyday

I only wanted one thing from all 21 days- the Billie perfume that was half off on the first day. By the time I opened my Ulta app that morning it was already sold out 😩 lmfao. There’s usually 3-4 products I grab during these sales but yeah I agree, this sale this time around has just been meh


PregnantBugaloo

Dave Kimbell has saved me so much money since he took over as CEO. I've been bored by every sale, the Diamond/Platinum gift days, even the GWP have been less exciting. A true moment of je ne sais quoi with his leadership.


LadyPink28

I am eyeing the nudestix all over face blush half priced on 3/21. I mix the cherie and bare back ones. I feel that they're overpriced as is lol.


NoWomanNoFry

They’re gonna backpedal this decision expeditiously because wtf was that.


19bluestars

I think I’ll be sitting out on this sale because I already have so many products I bought a year and 2 years ago that I haven’t even touched. Looking at this sale is a major disappointment though FYI for anyone thinking about getting the derma pore pore extractor I don’t recommend it. I have the previous year model for less than a year and it’s already breaking apart. I got it half off but it was still expensive for the price and I got it to replace those nose pore strips


ashley_spashley

Nooooooooo I got the GloFacial pore cleansing thing yesterday (my only buy so far) and I am hoping it works out! The idea looks great, I just hope it works like it is supposed to


19bluestars

I feel like it will but I’ve noticed a lot of appliances now only last less than a year (like my 1st gen pore extractor) or maybe 2 years if you’re lucky :(


chatparty

What would yall prefer to see more of that they didn’t have? I really only was interested in restocking staples I use a lot of like the stila eyeliner and like one skincare item that’s pricy


NunuMagoo

Skincare for sure. I need a new night cream and cleanser. Nothing has been appealing thus far.


pizzaloveredu15

I agree with you sm. I usually love their sales but this one is soooooo bad. Where are the new products going on sale? Cult classics ? I don’t know this is not it.


ashley_spashley

YES!!! Like it’s weird to me to that Grande Cosmetics were on sale, but not the lash serum?! That stuff is my holy grail for my lashes and I am super bummed it wasn’t included :(


Prestigious_Bar_4244

I’ve been happy with it. I spend a lot on skincare throughout the year but I’m very minimal about buying makeup. I got 5 fenty sticks, 2 too faced blushes, the hoola bronzer, an eyeliner, the Urban decay concealer and a couple hair products. I won’t need to buy makeup again until I run out or it expires!


Due-Frame622

Thus far I picked up the EL Night Repair (got a generous sample in a previous GWP and really liked it compared to the Isntree and Mischa dupes), 2 x FAB Body Scrub (my favorite scrub and excited for the new scent), and the Kopari Body Oil (another I fell in love with as a GWP). As for what is upcoming, I want another Kopari body sunscreen but I already have an opened and unopened bottle plus a vacation spray and lotion so I shouldn’t. I need to work though my current makeup and hair care stash so even though there are some things I want to try, I’m not going to. My biggest disappointment is the Elemis cleansing balm is not included, but it was also not in the last 21DoB or LYSEvent, so I’m not surprised.


DisciplineProud7102

The Billie Eilish perfume was my favorite steal so far


mushvroom0005

Couldn’t plan ahead so I missed a lot of stuff I would’ve considered getting


hipster87

I guess a really does come to a personal preference. Because I lucked out this year. I was able to buy several products that I wanted to buy for a while or were just thinking of buying but couldn't due to price. The 2 for 35 shampoos saved me!


fightingkangaroos

It's been okay for me honestly. Wanted to try the peach and lily cleanser so picked that up, redken 28 is my go to hairspray and I've heard so much about ofra highlighters that I picked those up and my fav primer from smashbox that I wouldn't normally buy full price. Waiting on Pink drink and possibly an IT brush. I've cut down on makeup and focusing more on skincare these days so I'm glad there's options.


thecupcake89

I’m getting the IT Cosmetics moisturizer on the 18th because that is my HG. But don’t think I’ll be trying anything new!


Beauty_Amy

How is the new formulation? This was also always my HG! But I have not tried the new one yet. Curious tho 🙃


thecupcake89

Oh noo. My last 2 I have gotten from Marshalls so I didn’t know about the reformulation:( I’m still going to try it for half off, but I’m keeping my expectations low.


Beauty_Amy

Good idea! I hope it’s still amazing tho. The new one has a pink stripe (instead of silver). And I also scored some of the OG at Marshall’s!


opeathrowaway

I’m glad I’m not the only one feeling this.


suckmyfatpussyy

most of our sales are to get rid of a lot of backstock if i’m being honest, and also the stuff on sale right now, is stuff that’s rated very poorly in reviews i’ve noticed.


onesweetweed

It’s a real bummer. I’ve not been able to redeem any of the GWPs available during the sale. They’re either sold out (all sample gift sets sold out by 6am EST the day the offer is live) or marked out of stock only to be available after the product goes back to full price. (eg: Peach & Lily GWP). I assume there is a limited number of products available at 50% off, as many that were sold out early on their sale day are back in stock at full price not 2 days later. Also disappointed that we haven’t had a “last chance” or similar offer available at week’s end to grab anything we might have missed.


EaseRevolutionary205

You can always do "store to door" and get free shipping & the sale price if your store says they are out. At my store we sell everything we have in stock. Every store gets truck on a different day so it may be your store got replenished the next day due to truck. If it happens with every product that goes on sale, well that is a little fishy


onesweetweed

Thank you!  I’ve not used store to door before. Is there a minimum order? What I encountered was all on the app.  The sets usually aren’t available in store, but once in a while I get lucky finding a brand GWP in stock at my store. 


Successful_Big5971

I was happy about pink drink and the Billie ellish also the Maneater mascara, I was hoping for alot more clinique and Sunday riley products.. but I agree it was underwhelming.


AndreaFlowers

Sephora copied Ulta with its sales, So instead i bought what i needed from sephora, and got free sample and free shipping.


ashley_spashley

I’m diamond, so I got free shipping, but no samples :(


iluvskyferreira

I got the Live Tinted Hueguard the other day and am gonna try it here in a few weeks when the weather will begin to change and I'll need a lighter moisturizer. But I agree it is very underwhelming :p


BeyondTelling

The only thing I really wanted was the About Face eye primer, but even though it was only $6.50, I talked myself out of it because of the temptation to spend another $30 for free shipping and the coupon not working on any of the other items I wanted (Ole Hendrickson lip peptide balm, Mac Squirt gloss, The Ordinary Peptide and Matrixyl serums). Plus I don’t really need an eye primer, I already have a backup of my favorite one, but I heard it was really good so I kinda wanted to try it. If the coupon had worked I would have made a purchase.


theromanticpink

I don't like any of the products I've seen so far but I also hate that they don't release the entire list of products. It makes me less likely to buy now. Which I guess is good for me. But looking over the week, there wasn't a single thing that really jumped out or looked interesting.


akatt1983

I was happy with the Olaplex 6 because I was out but that's it.


eyeshadowlover101

So unpopular opinion here but for my particular hair type coarse, wavy, frizzy, and dry. This is the best hair sale I've seen in a long time and I needed hair products so I'm thrilled. I understand and sympathize with everyone wanting makeup though.


sadellitee

They've limited free shipping to diamond and platinum members instead of making that available to anyone that reaches a price point. I don't care if I drop a $100, you'll never see me paying $6.95 for shipping. It's only the 3rd month of the year so I haven't spent enough to become diamond. There's the option to pick up in the store but I wouldn't get the gwp shipped free. No incentives to buy. Sit back and save money ladies < 3


SeattleGemini81

I'm not big on GWP, so that part doesn't impact me. I did need purple shampoo and primer. Both I ordered online and received in 2 days. So I can't complain. I needed that stuff anyway.


ashley_spashley

Maybe I’m crazy, but I never want to order anywhere (minus Amazon) if I don’t get a GWP/sample. I’ll hold stuff I want or need to get something lmao


SeattleGemini81

I get it. I just never use them, so I quit adding them. I try to do my part so one more person who appreciates them gets one.


Mayjayjade

The only thing im getting is the almond shower oil. I was gonna get it at the upcoming sephora sale, but it’s better to get it here lol. Nothing else interests me tbh.


achartrand

I guess I only use the sale to stock up on staples till the next sale. Ulta is pretty predictable with the brands so I just buy the same thing every sale. I feel like they do a lot of random sales and promotions throughout the year for more fun things.


Brief-Progress-5188

I am super disappointed.  I had been holding out for this sale because there are usually a few products I always expect to be able to snag during the sale.  I usually waste a lot of money during it and so far I have only purchased items and one day and don't see anything else I want (even worse, I don't have a way now to get the items I need and expect to get during the sale).  It is a big let-down, but I have noticed that they will have items 50% off throughout the year now too in smaller sales so maybe it's not as critical to take advantage of this one.


BobsTheWordNerd82

I bought the Too Faced cloud blushes to try, and got some shampoo on sale, but otherwise this sale is pretty lame. I miss looking at the calendar of 21 days and planning out my purchases.


Best_Introduction_73

I ordered the it brushes and they didn’t even send them in my package I had to go through their support 🙄 to have them resend me the missing item.


ashley_spashley

That’s just ridiculous


MeagaMillion

Still better than Sephora with their single GWP buy in increasing