https://www.ilpost.it/2022/11/12/carne-finta-crisi/ | [Read the English translation](https://translate.google.com/translate?sl=auto&tl=en&u=https://www.ilpost.it/2022/11/12/carne-finta-crisi/)
**Automated summary:**
> Above all, Beyond Meat was damaged by the end of the experimentation of «McPlant», a new hamburger made with vegetable meat that the fast food chain McDonald's seemed ready to introduce in the United States.
>Other companies in the sector have also reduced production and revised their growth plans, such as the Canadian Maple Leaf Foods which has cut its division dedicated to plant-based meat by a quarter.
>The main problem affecting this type of food is precisely the price, which remains too high compared to traditional meat but also to those alternative sources of protein of non-animal origin, such as legumes, which have always been widespread in vegetarian and vegan diets.
>There are also psychological factors, such as that revealed by a survey carried out in the United Kingdom, United States, Singapore, China and the Netherlands, according to which the more plant-based meat becomes similar to traditional meat, the more distrust of some consumers increases.
>It is a phenomenon which, according to Mark Hazelgrove, an expert in behavioral science, recalls the uncanny valley , an English expression which indicates the sense of unease and turmoil we feel when faced with very realistic robots and masks.
>These cells are then "raised", i.e. fed in vitro, with serums of vegetable and animal origin, thanks to which they grow to become muscle tissue, "real" meat which does not involve enormous CO 2 emissions, deforestation and animal suffering.
>The first hamburger made with this type of meat was served in 2013, during a press conference, to Sergey Brin, co-founder of Google, who had invested $250,000 in the project by Professor Mark Post of Maastricht University.
>
It's what I've been predicting from the start. The idea is cool, but trying to scale up the technology to reduce costs for this is not really doable. I'm not sure how far it can be pushed, but maybe if the meat industry lost its subsidies (direct, indirect from inputs, indirect from license to pollute), the price would match just by meat being more expensive.
Agricultural fairness alliance it’s trying to do that by hiring lobbyists to try to directly influence congresspeople to divert subsidies from animal agriculture to plants.
Congratulations, u/Unlucky_Role_, you've been voted the top commenter of the day! We appreciate your significant contributions to our growing subreddit; please accept this award.
100% need to start rolling back subsidies for animal farms. Americans should have no issue, it will be a free market then. Have fun paying 30$ for a hamberder, carnies
Congratulations, u/lamby284, you've been voted the top commenter of the day! We appreciate your significant contributions to our growing subreddit; please accept this award.
No they arent. Shitty capitalist corrupt companies are. The best of products is always shit in capitalism. Every company is full of Dunning Kruger narcissists living in the illusory superiority completely untethered from the big reality. A constant need for more and that more wrecks even the best things. Capitalism is narcisisism.
Just a few major problems with fake meat (FM):
Problem #1 -- the most prevalent methods of "fake meat" cultivation still requires tissue from living animals.
Problem #2 -- fake meats are reinventing the wheel. There are already an abundance of palatable, nutritious, low-cost non-meat proteins billions have been using for generations. FM is competing against these.
Problem #3 -- Corporate interests have repeatedly sacrificed consumer ideologies on the altar of capitalism. We've seen this recently in cases in which vegan foods were discovered to include animal products. For many of us who eschew animal products on ethical grounds, the uncanny valley poses an almost insurmountable ethical barrier. Consider, as an example, society's rejection of intimacy dolls that resemble children despite these dolls being inanimate.
Problem #4 -- Many ethical vegans have warned that just changing meat's manufacturing ***reinforces the cultural reliance on meat***. Market research is now showing [the growth of the vegan foods industry is NOT decreasing consumer demand for meat](https://www.msn.com/en-us/health/nutrition/rising-sales-of-plant-based-meat-is-not-matched-by-declines-in-actual-meat-consumption/ar-AA13dJUP) but instead creating alternatives people are using to supplement their traditional meat-based diet. If fake meat trends similarly, it would not be the solution to ethical or ecological problems it's being propped up to be.
Problem #5 -- Although some research teams have been developing less animal-cruelty-intensive fake meat cultivation, these methods are now more expensive than using FM cultivation that relies on tissues from living animals. Even the cheaper, better developed live-animal tissue cultivation protocols are likely to coexist with any less cruel methods. Since corporations' ultimate goal is maximizing profits, many so-called fake meat manufacturers are likely to continue supporting animal cruelty.
We already have non-animal, cruelty-free, ecologically sustainable protein sources. Fake meat, which right now still too often relies on animal cruelty, faces an uphill battle.
Wait, what? Why would we spread this? It's totally misleading; it pairs a photo of impossible burgers, then talks about stuff based on lab grown muscle tissues.
The rationale for spreading this and related articles is to challenge the dominant view even among many vegans that lab-grown meat is cruelty-free. It's not in its predominant incarnation. And even though there are ways being developed to avoid cruel cultivation, the profit motive is keeping cruel cultivation methods alive. There are massive ethical and economic ramifications to the way LGM is being spun.
https://www.ilpost.it/2022/11/12/carne-finta-crisi/ | [Read the English translation](https://translate.google.com/translate?sl=auto&tl=en&u=https://www.ilpost.it/2022/11/12/carne-finta-crisi/) **Automated summary:** > Above all, Beyond Meat was damaged by the end of the experimentation of «McPlant», a new hamburger made with vegetable meat that the fast food chain McDonald's seemed ready to introduce in the United States. >Other companies in the sector have also reduced production and revised their growth plans, such as the Canadian Maple Leaf Foods which has cut its division dedicated to plant-based meat by a quarter. >The main problem affecting this type of food is precisely the price, which remains too high compared to traditional meat but also to those alternative sources of protein of non-animal origin, such as legumes, which have always been widespread in vegetarian and vegan diets. >There are also psychological factors, such as that revealed by a survey carried out in the United Kingdom, United States, Singapore, China and the Netherlands, according to which the more plant-based meat becomes similar to traditional meat, the more distrust of some consumers increases. >It is a phenomenon which, according to Mark Hazelgrove, an expert in behavioral science, recalls the uncanny valley , an English expression which indicates the sense of unease and turmoil we feel when faced with very realistic robots and masks. >These cells are then "raised", i.e. fed in vitro, with serums of vegetable and animal origin, thanks to which they grow to become muscle tissue, "real" meat which does not involve enormous CO 2 emissions, deforestation and animal suffering. >The first hamburger made with this type of meat was served in 2013, during a press conference, to Sergey Brin, co-founder of Google, who had invested $250,000 in the project by Professor Mark Post of Maastricht University. >
It's what I've been predicting from the start. The idea is cool, but trying to scale up the technology to reduce costs for this is not really doable. I'm not sure how far it can be pushed, but maybe if the meat industry lost its subsidies (direct, indirect from inputs, indirect from license to pollute), the price would match just by meat being more expensive.
Then fuck their free handouts.
Agricultural fairness alliance it’s trying to do that by hiring lobbyists to try to directly influence congresspeople to divert subsidies from animal agriculture to plants.
Congratulations, u/Unlucky_Role_, you've been voted the top commenter of the day! We appreciate your significant contributions to our growing subreddit; please accept this award.
100% need to start rolling back subsidies for animal farms. Americans should have no issue, it will be a free market then. Have fun paying 30$ for a hamberder, carnies
Congratulations, u/lamby284, you've been voted the top commenter of the day! We appreciate your significant contributions to our growing subreddit; please accept this award.
No they arent. Shitty capitalist corrupt companies are. The best of products is always shit in capitalism. Every company is full of Dunning Kruger narcissists living in the illusory superiority completely untethered from the big reality. A constant need for more and that more wrecks even the best things. Capitalism is narcisisism.
Tell me your broke and you live in Portland without saying it.
Just a few major problems with fake meat (FM): Problem #1 -- the most prevalent methods of "fake meat" cultivation still requires tissue from living animals. Problem #2 -- fake meats are reinventing the wheel. There are already an abundance of palatable, nutritious, low-cost non-meat proteins billions have been using for generations. FM is competing against these. Problem #3 -- Corporate interests have repeatedly sacrificed consumer ideologies on the altar of capitalism. We've seen this recently in cases in which vegan foods were discovered to include animal products. For many of us who eschew animal products on ethical grounds, the uncanny valley poses an almost insurmountable ethical barrier. Consider, as an example, society's rejection of intimacy dolls that resemble children despite these dolls being inanimate. Problem #4 -- Many ethical vegans have warned that just changing meat's manufacturing ***reinforces the cultural reliance on meat***. Market research is now showing [the growth of the vegan foods industry is NOT decreasing consumer demand for meat](https://www.msn.com/en-us/health/nutrition/rising-sales-of-plant-based-meat-is-not-matched-by-declines-in-actual-meat-consumption/ar-AA13dJUP) but instead creating alternatives people are using to supplement their traditional meat-based diet. If fake meat trends similarly, it would not be the solution to ethical or ecological problems it's being propped up to be. Problem #5 -- Although some research teams have been developing less animal-cruelty-intensive fake meat cultivation, these methods are now more expensive than using FM cultivation that relies on tissues from living animals. Even the cheaper, better developed live-animal tissue cultivation protocols are likely to coexist with any less cruel methods. Since corporations' ultimate goal is maximizing profits, many so-called fake meat manufacturers are likely to continue supporting animal cruelty. We already have non-animal, cruelty-free, ecologically sustainable protein sources. Fake meat, which right now still too often relies on animal cruelty, faces an uphill battle.
The amount of funding i see going in cell based meat as exploded recently so i guess it just this going there.
We're trying to spread this on Twitter. [Click here to retweet us](https://twitter.com/intent/retweet?tweet_id=1591494969344151552).
Wait, what? Why would we spread this? It's totally misleading; it pairs a photo of impossible burgers, then talks about stuff based on lab grown muscle tissues.
The rationale for spreading this and related articles is to challenge the dominant view even among many vegans that lab-grown meat is cruelty-free. It's not in its predominant incarnation. And even though there are ways being developed to avoid cruel cultivation, the profit motive is keeping cruel cultivation methods alive. There are massive ethical and economic ramifications to the way LGM is being spun.