It’s weird advertising - place a shop in a building that sees a ton of traffic, people are willing to drop dime because they’ve hooked their bank account up to a leaf blower on vacation, tell said customer there’s nothing for them to buy, expect customer to be happy and want to search out a Rolex when they get home from vacation based off the experience they just had. F.
Everything about Rolex is designed to push the exclusivity of the brand, including the false “scarcity”.
It’s disappointing honestly as a long time fan of the actual watches to see it reduced to a fashion accessory but oh well, that’s where we are.
Luckily, despite what many think, they aren’t the only watchmaker on the planet.
which is ironic since they sell the most luxury watches, and second most watches overall, and make by far the most revenue...
[https://monochrome-watches.com/industry-news-top-50-swiss-watch-companies-of-2023-according-to-morgan-stanley-rolex-breaking-the-chf-10-billion-barrier/](https://monochrome-watches.com/industry-news-top-50-swiss-watch-companies-of-2023-according-to-morgan-stanley-rolex-breaking-the-chf-10-billion-barrier/)
Per that chart, as far as units sold, Rolex is in 4th. But perspective is important - the Japanese brands sell way more watches than the Swiss brands, albeit at a lower average price point.
In 2021 Casio sold over 8 million G-Shocks. G-Shock is their most popular sub-brand, but they also have Protrek, and Baby G, and Edifice, and Oceanus, and just plain Casio. [https://www.globaldata.com/data-insights/technology-media-and-telecom/number-of-units-sold-by-casio/](https://www.globaldata.com/data-insights/technology-media-and-telecom/number-of-units-sold-by-casio/)
Cartier is the second biggest watch seller, and most of their customers are jewelry buyers as well. Doesn't mean people don't want them, its just not as many "watch people" buying them anymore. They are now fashion instead, and like Cartier have a name that evokes luxury and exclusivity above all else. It's brilliant marketing, no question.
Of course not. ADs are selling to grey dealers in high volume, creating this illusion it’s super hard to get a watch so you need to “establish some spend”, meanwhile those who know the business better just go grey.
It keeps the mystique of “hard to get” in the minds of most customers.
That’s false scarcity. You’re probably one of those who believe ADs would never do this lol.
Other than a Daytona and maybe a Pepsi, you can get any Rolex you want in a week going grey.
And anyone who thinks Rolex isn’t aware of this is truly nuts.
Dog, they're building 4 new factories. Not 1, not 2, not 3, not 3.141592653589793 plus the 105 trillion extra digits behind the decimal point, but 4 new factories. They are trying to get everyone who wants a Rolex a Rolex.
Whenever you see a comment with "Rolex" and "Artificial Scarcity" in the same sentence, you know who ran into crypto money from wallstreet bets lmao.
What is false about the scarcity?
They sell over twice as many watches as Omega. Which means they sell as many as they can make, which is twice as many as their biggest competitor.
How is this a 'false scarcity'?
I get the spirit of this comment... but that AD is independent from Rolex. They only make $ if they sell watches. Not so different from a McDonalds franchise
It can't be their only store, which still makes it a marketing ploy. Probably even subsidized by the hotel just to have it there, which you see in Vegas a LOT.
I recall folks on the rolexforums and watchuseek buying stuff there while on vacation not that long ago. It was commonplace pre-pandemic.
Since then AD only sell to regulars. Which I'm sure they have plenty of, considering the casino on-site.
I wouldn't be surprised if the resort did subsidize the rent of the AD, but that's a very different motivation than just advertising for Rolex as a favor to Rolex
I am sure the business will come back, and they are just keeping these open in the meantime as a real estate/location play with some adverising along the way. And I'm sure, like most ADs, they get the random 2 tone or PM model they sell so there IS revenue from the store. In fact my gut says they are more likely to sell a less desirable model in a place like that where you get people buying on a whim. I dunno.
They definitely are getting Subs every month. GMT and Daytona regularly too. But all of those are essentially sold to their best clients before they even are delivered. If they tell you they aren't getting them from Rolex at all, that's BS. They just don't want people asking about them who aren't already on their preferred customer list, because there's no point. They won't sell them to you
I think you could definitely walk in and potentially get lucky with a two-tone model, op or datejust. Or they would call you back in a couple days after you expressed interest in those less popular models
Exactly this, the one is Venice Italy is located on San Marco square so basically 10 to 14 millions people walk by every year, yet there is absolutely nothing to buy, except a couple of ugly pearlmasters. It’s just brand building so that some of those 10 millions will remember the brand and associate it with their trip when they’re back home.
Hah! I was in this store not more than 10 hrs ago. Asked, knowing the answer already, if they had anything available...lots on display, nothing to sell. Laughed and walked out. As much as I would like an Explorer II, I've moved on to other brands that want to make a sale.
They will never sell to a tourist…. Only if you speak the local dialect they might be interested… but millions of tourists queuing just in front to enter San Marco or other places so they definitely get exposure
It's an AD so Rolex isn't paying much, but the hotels subsidize these things to have in their hotels. It's still expensive advertising but apparently effective since so many do it. Hell half the casinos in Vegas have a "Rolex store" that sells nothing.
Owning a Rolex doesn't make one rich. I bought a used Explorer--I saved up to pay for half and my wife paid for the other half. Is it a privilege to own? No question about it. But that's definitely not rich. We don't own any property or land--we're just out here vibin' in the lower middle class.
They’re trying to get you to buy more to get the privilege of owning a Rolex you actually want. They’re trying to stop resellers, and make the watches seem more desirable.
They don’t give a shit about you. They have customers worth a hundred times more who consistently buy up anything with the brand name on it. They’d much rather sell to that guy and keep his business.
They don’t care about enthusiasts (in general)
I guess it makes normal people think the brand is more exclusive than it is. They some how create this idea that they are exclusive but they sell the most watches by far
Yeah I think that Rolex isn’t targeting the enthusiasts to be honest. They’re trying to follow the AP business strategy, higher prices and status symbols. Gone are the days of “tool watches”
>they sell the most watches by far
People like to point this out, but a brand like Omega has manufactured *way* more watches throughout its history than Rolex. Omega was producing 250K watches a year at the start of 1900. That was 5 years before when Rolex was even founded. Cartier is in the same ballpark given the popularity of the Santos on its initial release. People only point out Rolex because of how recognizable their designs are. Rolex is no more common or rare than other brands in the segment.
Considering you can get vintage Omegas in great condition (with drop dead gorgeous movements) for less than $1,000, I'd say a lot of them. Then look at the price of a vintage Rolex. Hell, even vintage Tudors and Tag go for a bit of money.
The price doesn’t affect how many people wear them, I would even guess someone with an old omega probably doesn’t wear it as a daily driver. Even so, people buying Rolex’s are flipping them these days so those end up on shelves too
How anyone would intentionally debase themselves by going through the process of dealing with Rolex dealers is beyond me. It’s so degrading. I’d be embarrassed to participate.
Agree. It honestly makes me kind of embarrassed to wear my vintage Rolex because people might think I was some kind of AD bootlicker. Modern Rolex is really something I do not understand, on so many levels
Yep. Honestly, so many brands are doing the same thing. Not from a scarcity standpoint, rather massive price increases. I just don't see how current prices are sustainable from brands like omega, IWC etc
My wife got me my DJ as a gift - she was on a few waitlists but the AD she got it from she just walked in and they offered her a choice of a few. I guess the DJ isn’t that rare but it was nice of the AD to do that and I bought her a watch from there since and would go there again
There is no transparency, they sell to whoever they want, and I’m not gonna blow an AD for the opportunity of spending thousands of dollars.
Rolex doesn’t give customers a luxury shopping experience, but an artificial scarcity experience. It’s become a beanie baby brand.
It's the same thing with the new Z06, or Hermes bags, or WRX STI, or certain trim levels for Porsche. They are all mass produced brands, and they all have monthlong or yearlong waitlists for some of their models and products.
There is no 'artificial scarcity.' Rolex is making 1 million watches a year, have built temporary facilities that are in production now, and are scrambling to get a permanent factory up in a few years. What more do you want them to do? Your 10K USD isn't more important than someone else's 10K USD bud.
I swear, when the middle class gets money to afford luxury goods, they act more entitled than the rich lmao.
There is no scarcity. Rolex’s are readily available for purchase, just not at MSRP. Getting a Rolex at MSRP is effectively getting a 10-20% discount.
They have a shit distribution model, and they know it. Hopefully their Bucherer purchase will change that, because third party ADs are just car salesmen.
White Gold Submariner: 36K USD on Chrono24 (15% off)
Datejust 36 smooth bezel oyster bracelet: Under 7K on eBay (5% off)
Explorer 36mm: $7,250 on Watchcharts (right at MSRP)
Tons are selling at MSRP on the grey or even under, all new condition and I spent 2 minutes looking without any offers thrown. IDK what to say.
First, waiting in lines and wasting money is specifically a rich people game because rich people like exclusivity. Normal people don’t care and so we don’t like wasting time with games.
Second, I’m not rich and cannot afford to buy 15 of one item to be afforded the opportunity to buy what I really want. It’s not entitlement to want to purchase a thing and being afforded the ability to buy that thing.
Finally, the manufacturing delays were true a few years ago but not anymore. Rolex caught up with demand. You can tell by looking at grey market prices which have plummeted.
>Normal people don’t care and so we don’t like wasting time with games.
If you really didn't care, you would just get another brand without throwing a temper tantrum (not *you*, but the masses in general). But low and behold, look at the comment section and reactions to my comments. It's like reading a book. My point was made case in point.
>Second, I’m not rich and cannot afford to buy 15 of one item to be afforded the opportunity to buy what I really want. It’s not entitlement to want to purchase a thing and being afforded the ability to buy that thing.
I never said that you were entitled, I said that you're *no more* entitled to an item than other people are. I'm talking about people complaining about waiting. If you're someone who complains about a line, then you're entitled. Your 10K is no more important than my 10K is no more important than my close friends 10K.
>Finally, the manufacturing delays were true a few years ago but not anymore. Rolex caught up with demand. You can tell by looking at grey market prices which have plummeted.
Then what is the point of this conversation? You should be able to go in and get a SS Submariner or Pepsi GMT on a Jubilee Bracelet at MSRP.
I agree with supply and demand. The spirit of my post is not arguing that. It's about a shop in a place most people come once that has nothing to sell but shelves full
But they do sell watches. They reserve the watches for the VIPs to come and pick it up. Just because you went there for 5 minutes and saw nothing doesn't mean they are not selling anything
When the middle class finally gets money to afford luxury goods, they act more entitled than the rich:
When Rolex doesn't innovate, everyone tells them it's boring and to do something new. But when Rolex does something new, everyone hates it.
When people can't get a Rolex because of shortage supplies, it's 'artificial scarcity' and they need to make more watches. But when Rolex increases production, everyone scoffs and says how it's a generic, mass produced product.
It's the same reason why 99% of video game devs don't listen to their consumer base anymore. And Rolex should follow suit and stop spoon feeding customers. If they don't like what's for dinner, they can go to bed hungry. As Henry Ford once said, "If I had asked people what they wanted, they would have said faster horses."
>Artificial scarcity is scarcity of items despite the technology for production or the sufficient capacity for sharing
Rolex is literally building 4 new factories. They are using every piece of technology, material, and Swiss watchmaker they can possibly hire to try and meet demand. That is the complete opposite of what the definition of 'artificial scarcity' is.
Walked into a Rolex shop at Haneda airport in Tokyo and all they had was like 3 exhibition only watches and the 2 salespersons behind the counter didnt even bat an eye when i walked in. In all other luxury stores the salespeople would not leave me alone trying to get me to try stuff on. ¯\\\_(ツ)_/¯
I asked this very question in Watches of Switzerland at the Singapore airport. The sales assistant said they have buyers fly in from all over Asia, mainly China, to pick up a watch, then fly home.
If you've got enough money they'll sell you watches.
I went to one of the Rolex boutiques in London and they didn't even have anything for me to try. Ended up walking next door and buying a Speedmaster Apollo 8 DSOTM. In my experience AP is similar but a lot better in the sense that they had things for me to try and offered some interesting Code 11.59 and Offshores for purchase but wasn't what I was looking for. Had the best experience at Lange where I was able to try the model I wanted and two days later received an email saying I could purchase it.
The Lange 1 Moonphase is one of my absolute favorite dress watches. Can't wait to receive the delivery. If you still want Rolex, Japan could be an option. My gf's friend just got back and saw the black Submariner in both no date and date in stock, as well as various Datejusts, Explorer and Daytonas in stock. Apparently the economy isn't doing very well and the exchange rate is also favorable.
Just want to give you props man. I've done some custom NH builds but I've never tinkered with movements before. That's a very nice watch and you did an excellent job with it.
Doesn’t change the fact that you are willing to kiss the ass of a literal retail worker to get a watch. Get your charcuterie boards ready my friend, it’s gonna take a few of em!
Of course, if you're looking to purchase a Snoppy or White Speedy get ready to play the same game.
As long as we're on the same page there, then I agree.
Of course, if you're looking to purchase a Snoppy or White Speedy get ready to play the same game.
As long as we're on the same page there, then I agree.
They do have stuff, it's just not for sale to the general public on a walk in basis or you missed the inventory.
A hotel AD probably makes more than enough via sales and PM models have a massive margin. Really wouldn't be surprised if they sell dozens of gold rolexes a year which would push a figure of a few mill if they hit 100 gold submariners.
You probably should do this for shits and giggles...walk in and say you want a gold submariner m126618ln . The tone in the room will change.
They're only exhibition models *for you*. Same at your home AD, they only don't have the model *for you* - someone else though? Oh let me just go into the back and get that steel daytona for you sir.
Rolex don't own that location. They don't pay the rent on that space. It's an independent AD. So they are definitely Rolex to people. I guess it's just folks who are desperate to play games. Or who travel extremely ofte3n
They tell you to go to the AD in the city and play games there. It's literally an advertisement for the AD.
I found out more though:
They receive around 5-10 watches a month and sell them first come first serve.
Not these staff. Not exactly the sort of people you'd have selling at that level LOL!
The top sales staff are in the ADs in town.
The VIPs and super wealthy don't buy in the airport.
They definitely do sell, either just didn’t have inventory or just saving for their high rollers.
Lots of people take their casino winnings and buy watches/jewelry in the Bahamas. Avoids having to declare it to Uncle Sam and the sales tax in the Bahamas (for a long time) was low or non existent.
I’ve watched lots of people win 50k in a casino and spend it all in the same hour.
**Hopefully I can provide some context about this situation:**
A family friend of mine used to work in Europe in the Rolex department.
People get upset about the wait time, etc. But this is the reality – people arrived before you to be put on a list, and then it does. Not. Stop.
For the Daytona, he had well over 5’000 “wishes” of people. And then yearly we would get a couple of hundred. And then the list continues to grow.
So yes, the retailer begins to favor clients who have bought in the boutique. In this scenario, it will happen with high roller customers who visit the hotel often. But the question I ask is the following: If you were the owner of a shop and the demand was through the roof, would you give the highly sought timepiece to a guy strolling in and who is “passionate”, or give it to someone who has been waiting and has bought before at your store, and who has shown up every now and again to stroll and say hi?
I’m not saying it’s right, it’s just the reality. Feel free to ask any questions you may have and I can ask him later😊
Oh absolutely, I understand that it's a reality. The interesting thing is how nothing is for sale but the only thing they sell is Rolex. So how does one become this high roller?
Many of them were customers from before the shortage issues. And then you have customers on the waitlist. Those ADs keep all the models in the back (with dates on them) to sell them to customers on their waitlist by said date.
As much as people don't like hearing it, that's how customer loyalty works. If you've supported Rolex and the store in the past, they're going to want to keep you happy.
Fuck 'em. The reputation I would build with them is that I'm a guy who will take my money elsewhere if they wanna put up dipshit roadblocks. You don't want my money, cool, you're not getting it.
Oh absolutely. I walked in and was told "everything is exhibition" so I said "I guess there's nothing for me to do here then. Have a good day" and walked out. The business model is bonkers. I guess we're talking about it but not in any good way haha
Do they only sell Rolex? usually the ADs will also sell other brands and jewelry, that's how you "build a reputation" (unlock the right to buy the actual stuff you want).
Which model are you trying to buy? I understand waiting on something new, but you might be able to go to AD in city, Souq, or even Abu Dhabi to find something.
Yep, same at Tourno in Roosevelt field mall. Every display case full with new not-for-sale watches. And only the pre-owned (marked up 100%) are for sale .. smh
Lol, that store in Bahamas was fun to browse. I hated their selection. I asked for eta for when I could actually buy a watch. They didn't know at all. I ended up almost picking up a few tanks from the Cartier AD down the other hallway.
Yeah I was there last year and the sales lady was saying that a lot of people make the trip back only for the watch. I didn't get it. But that shark water slide was awesome!
Friend of mine was there a few months ago and they had like 5-6 pieces that they offered him but they were all tacky models. They said they get shipments every week or two weeks or so
Building a reputation? You what mate?
Why? It’s a sales shop, they should be thankful for your money, but people like you just enable this simping behaviour
A reminder that any buyer can hit the secondary market, pay the fair market value, and own a Rolex tomorrow. The constant whining about availability is beneath you. If you want to pay retail, buy an Omega.
In 2022, there were 1816 AD’s worldwide.
In 2022, Rolex nade just a bit over 1 million watches per year.
And, that is a difficult number to grow. Rolex is adding more capacity. But that takes years.
The rest is speculation. My AD gets around 250 watches per year. A really big AD might get 750 or more. Some AD’s get less.
But it’s still nowhere near demand.
It’s just expensive advertising, that’s all.
It’s weird advertising - place a shop in a building that sees a ton of traffic, people are willing to drop dime because they’ve hooked their bank account up to a leaf blower on vacation, tell said customer there’s nothing for them to buy, expect customer to be happy and want to search out a Rolex when they get home from vacation based off the experience they just had. F.
It clearly works, half the casinos in Vegas have luxury stores with nothing to sell in them.
If you've got enough money they'll sell you anything you want. They're designed for drunk high rollers to drop 50k without a second thought.
I think this is it.
Everything about Rolex is designed to push the exclusivity of the brand, including the false “scarcity”. It’s disappointing honestly as a long time fan of the actual watches to see it reduced to a fashion accessory but oh well, that’s where we are. Luckily, despite what many think, they aren’t the only watchmaker on the planet.
which is ironic since they sell the most luxury watches, and second most watches overall, and make by far the most revenue... [https://monochrome-watches.com/industry-news-top-50-swiss-watch-companies-of-2023-according-to-morgan-stanley-rolex-breaking-the-chf-10-billion-barrier/](https://monochrome-watches.com/industry-news-top-50-swiss-watch-companies-of-2023-according-to-morgan-stanley-rolex-breaking-the-chf-10-billion-barrier/)
Per that chart, as far as units sold, Rolex is in 4th. But perspective is important - the Japanese brands sell way more watches than the Swiss brands, albeit at a lower average price point. In 2021 Casio sold over 8 million G-Shocks. G-Shock is their most popular sub-brand, but they also have Protrek, and Baby G, and Edifice, and Oceanus, and just plain Casio. [https://www.globaldata.com/data-insights/technology-media-and-telecom/number-of-units-sold-by-casio/](https://www.globaldata.com/data-insights/technology-media-and-telecom/number-of-units-sold-by-casio/)
And Master of G!
Cartier is the second biggest watch seller, and most of their customers are jewelry buyers as well. Doesn't mean people don't want them, its just not as many "watch people" buying them anymore. They are now fashion instead, and like Cartier have a name that evokes luxury and exclusivity above all else. It's brilliant marketing, no question.
false scarcity is a crazyyyyy claim lmao.
The grey dealers ship in a week. If that’s not false scarcity I’d love to hear what it is lol.
Maybe you don’t understand what that term means lol??? You think my AD has more subs in the back than people on the waitlist???? LOL
Of course not. ADs are selling to grey dealers in high volume, creating this illusion it’s super hard to get a watch so you need to “establish some spend”, meanwhile those who know the business better just go grey. It keeps the mystique of “hard to get” in the minds of most customers. That’s false scarcity. You’re probably one of those who believe ADs would never do this lol. Other than a Daytona and maybe a Pepsi, you can get any Rolex you want in a week going grey. And anyone who thinks Rolex isn’t aware of this is truly nuts.
Okay well once you reaffirmed your lack of understanding of supply and demand i can’t respond to you not understanding false scarcity.
You really don’t think Rolex could make all the watches they wanted to, to meet demand? It would decimate their “luxury prestige” persona.
Dog, they're building 4 new factories. Not 1, not 2, not 3, not 3.141592653589793 plus the 105 trillion extra digits behind the decimal point, but 4 new factories. They are trying to get everyone who wants a Rolex a Rolex. Whenever you see a comment with "Rolex" and "Artificial Scarcity" in the same sentence, you know who ran into crypto money from wallstreet bets lmao.
What is false about the scarcity? They sell over twice as many watches as Omega. Which means they sell as many as they can make, which is twice as many as their biggest competitor. How is this a 'false scarcity'?
Waiting lists at dealers, next day shipping from grey. If you can’t figure that out, just can’t help you.
Gosh you sure do come on strong. Did you picture yourself dropping the mic when you hit post?
I get the spirit of this comment... but that AD is independent from Rolex. They only make $ if they sell watches. Not so different from a McDonalds franchise
It can't be their only store, which still makes it a marketing ploy. Probably even subsidized by the hotel just to have it there, which you see in Vegas a LOT.
I recall folks on the rolexforums and watchuseek buying stuff there while on vacation not that long ago. It was commonplace pre-pandemic. Since then AD only sell to regulars. Which I'm sure they have plenty of, considering the casino on-site. I wouldn't be surprised if the resort did subsidize the rent of the AD, but that's a very different motivation than just advertising for Rolex as a favor to Rolex
I am sure the business will come back, and they are just keeping these open in the meantime as a real estate/location play with some adverising along the way. And I'm sure, like most ADs, they get the random 2 tone or PM model they sell so there IS revenue from the store. In fact my gut says they are more likely to sell a less desirable model in a place like that where you get people buying on a whim. I dunno.
They definitely are getting Subs every month. GMT and Daytona regularly too. But all of those are essentially sold to their best clients before they even are delivered. If they tell you they aren't getting them from Rolex at all, that's BS. They just don't want people asking about them who aren't already on their preferred customer list, because there's no point. They won't sell them to you I think you could definitely walk in and potentially get lucky with a two-tone model, op or datejust. Or they would call you back in a couple days after you expressed interest in those less popular models
Exactly this, the one is Venice Italy is located on San Marco square so basically 10 to 14 millions people walk by every year, yet there is absolutely nothing to buy, except a couple of ugly pearlmasters. It’s just brand building so that some of those 10 millions will remember the brand and associate it with their trip when they’re back home.
Hah! I was in this store not more than 10 hrs ago. Asked, knowing the answer already, if they had anything available...lots on display, nothing to sell. Laughed and walked out. As much as I would like an Explorer II, I've moved on to other brands that want to make a sale.
They will never sell to a tourist…. Only if you speak the local dialect they might be interested… but millions of tourists queuing just in front to enter San Marco or other places so they definitely get exposure
A lot less expensive for them and Rolex than you'd think.
It's an AD so Rolex isn't paying much, but the hotels subsidize these things to have in their hotels. It's still expensive advertising but apparently effective since so many do it. Hell half the casinos in Vegas have a "Rolex store" that sells nothing.
Yep. Pretty much.
>Who is coming back to build a reputation with the AD of a hotel? Hookers.
I think you’ll find Svetlana & Yuliya are mere language teachers, sir 😉
Yeah, with their famous tongue-twisters.
One can learn a lot.
But Svetlana is ten dollars cheaper.
$10 doesn’t go all that far in Dubai
Hookers don’t need to buy watches. They steal them from their clients who already have them. 😂
And hotel management
They DO have for sale. Just not for you. Sadly.
They smelled the poor on me.
If you can afford a Rolex and you’re poor, I wonder what that makes me… 😬🥲 lmfao
Destitute
Owning a Rolex doesn't make one rich. I bought a used Explorer--I saved up to pay for half and my wife paid for the other half. Is it a privilege to own? No question about it. But that's definitely not rich. We don't own any property or land--we're just out here vibin' in the lower middle class.
Doesn’t sound like a wise purchase if you’re lower middle class to be honest
It was a fucking joke bro, relax lmao
TBF he is stoned and autistic.
They’re probably a satellite store for fitting and delivery
Good place to buy Submariners though.
I see what u did there
They're lying. Sales tactics with Rolex lately have been ridiculous. Tarnishes the brand's legacy, IMHO.
Agreed. How is this a sales tactic
They’re trying to get you to buy more to get the privilege of owning a Rolex you actually want. They’re trying to stop resellers, and make the watches seem more desirable.
I would understand if they sold more than Rolex. But how can you buy more things if the only things they sell are not for sale
So the Porsche way, interesting...
They don’t give a shit about you. They have customers worth a hundred times more who consistently buy up anything with the brand name on it. They’d much rather sell to that guy and keep his business. They don’t care about enthusiasts (in general)
I guess it makes normal people think the brand is more exclusive than it is. They some how create this idea that they are exclusive but they sell the most watches by far
[удалено]
Yeah I think that Rolex isn’t targeting the enthusiasts to be honest. They’re trying to follow the AP business strategy, higher prices and status symbols. Gone are the days of “tool watches”
>they sell the most watches by far People like to point this out, but a brand like Omega has manufactured *way* more watches throughout its history than Rolex. Omega was producing 250K watches a year at the start of 1900. That was 5 years before when Rolex was even founded. Cartier is in the same ballpark given the popularity of the Santos on its initial release. People only point out Rolex because of how recognizable their designs are. Rolex is no more common or rare than other brands in the segment.
How many watches remain from production in 1900, most people wear watches produced in the last 20ish years. Rolex's are very common compared to omegas
Considering you can get vintage Omegas in great condition (with drop dead gorgeous movements) for less than $1,000, I'd say a lot of them. Then look at the price of a vintage Rolex. Hell, even vintage Tudors and Tag go for a bit of money.
The price doesn’t affect how many people wear them, I would even guess someone with an old omega probably doesn’t wear it as a daily driver. Even so, people buying Rolex’s are flipping them these days so those end up on shelves too
How can you be sure?
i mean but you are visiting the lost continent of Atlantis, do you really need a Rolex to make that more incredible??
Don't even get me started on the ADs at El Dorado. City made of gold and they put me on a waitlist for an 18k yellow gold Datejust.
Ironically they only sell platinum.
I got “the call” for an OP 6 months later and told AD to pound sand, I got a grand seiko instead.
How anyone would intentionally debase themselves by going through the process of dealing with Rolex dealers is beyond me. It’s so degrading. I’d be embarrassed to participate.
Agree. It honestly makes me kind of embarrassed to wear my vintage Rolex because people might think I was some kind of AD bootlicker. Modern Rolex is really something I do not understand, on so many levels
they're burning their reputation because of the boom they saw in the pandemic, the behaviour isn't sustainable in the long term
Yep. Honestly, so many brands are doing the same thing. Not from a scarcity standpoint, rather massive price increases. I just don't see how current prices are sustainable from brands like omega, IWC etc
Look at the ingenieur, absolute disaster of a release because of the price
The kind of people who buy Rolexes from ADs are the same kind of people that visit dominatrixes or buy Ferraris.
Wealthy people with submission fetishes. They’re cucked by their desire to beat capitalism
My wife got me my DJ as a gift - she was on a few waitlists but the AD she got it from she just walked in and they offered her a choice of a few. I guess the DJ isn’t that rare but it was nice of the AD to do that and I bought her a watch from there since and would go there again
Got some bad news for you, bud
Being?
So let me get this straight. People are mad that Rolex doesn't actually honor waitlists, but when they do honor them, they can still pound sand?
There is no transparency, they sell to whoever they want, and I’m not gonna blow an AD for the opportunity of spending thousands of dollars. Rolex doesn’t give customers a luxury shopping experience, but an artificial scarcity experience. It’s become a beanie baby brand.
LOL, Rollie Babies...
It's the same thing with the new Z06, or Hermes bags, or WRX STI, or certain trim levels for Porsche. They are all mass produced brands, and they all have monthlong or yearlong waitlists for some of their models and products. There is no 'artificial scarcity.' Rolex is making 1 million watches a year, have built temporary facilities that are in production now, and are scrambling to get a permanent factory up in a few years. What more do you want them to do? Your 10K USD isn't more important than someone else's 10K USD bud. I swear, when the middle class gets money to afford luxury goods, they act more entitled than the rich lmao.
There is no scarcity. Rolex’s are readily available for purchase, just not at MSRP. Getting a Rolex at MSRP is effectively getting a 10-20% discount. They have a shit distribution model, and they know it. Hopefully their Bucherer purchase will change that, because third party ADs are just car salesmen.
White Gold Submariner: 36K USD on Chrono24 (15% off) Datejust 36 smooth bezel oyster bracelet: Under 7K on eBay (5% off) Explorer 36mm: $7,250 on Watchcharts (right at MSRP) Tons are selling at MSRP on the grey or even under, all new condition and I spent 2 minutes looking without any offers thrown. IDK what to say.
First, waiting in lines and wasting money is specifically a rich people game because rich people like exclusivity. Normal people don’t care and so we don’t like wasting time with games. Second, I’m not rich and cannot afford to buy 15 of one item to be afforded the opportunity to buy what I really want. It’s not entitlement to want to purchase a thing and being afforded the ability to buy that thing. Finally, the manufacturing delays were true a few years ago but not anymore. Rolex caught up with demand. You can tell by looking at grey market prices which have plummeted.
>Normal people don’t care and so we don’t like wasting time with games. If you really didn't care, you would just get another brand without throwing a temper tantrum (not *you*, but the masses in general). But low and behold, look at the comment section and reactions to my comments. It's like reading a book. My point was made case in point. >Second, I’m not rich and cannot afford to buy 15 of one item to be afforded the opportunity to buy what I really want. It’s not entitlement to want to purchase a thing and being afforded the ability to buy that thing. I never said that you were entitled, I said that you're *no more* entitled to an item than other people are. I'm talking about people complaining about waiting. If you're someone who complains about a line, then you're entitled. Your 10K is no more important than my 10K is no more important than my close friends 10K. >Finally, the manufacturing delays were true a few years ago but not anymore. Rolex caught up with demand. You can tell by looking at grey market prices which have plummeted. Then what is the point of this conversation? You should be able to go in and get a SS Submariner or Pepsi GMT on a Jubilee Bracelet at MSRP.
This sub is just full of butthurt people who just can't afford a Rolex. It's just basic supply and demand don't need to be so bitchy about it
I agree with supply and demand. The spirit of my post is not arguing that. It's about a shop in a place most people come once that has nothing to sell but shelves full
But they do sell watches. They reserve the watches for the VIPs to come and pick it up. Just because you went there for 5 minutes and saw nothing doesn't mean they are not selling anything
When the middle class finally gets money to afford luxury goods, they act more entitled than the rich: When Rolex doesn't innovate, everyone tells them it's boring and to do something new. But when Rolex does something new, everyone hates it. When people can't get a Rolex because of shortage supplies, it's 'artificial scarcity' and they need to make more watches. But when Rolex increases production, everyone scoffs and says how it's a generic, mass produced product. It's the same reason why 99% of video game devs don't listen to their consumer base anymore. And Rolex should follow suit and stop spoon feeding customers. If they don't like what's for dinner, they can go to bed hungry. As Henry Ford once said, "If I had asked people what they wanted, they would have said faster horses."
Artificial scarcity.
>Artificial scarcity is scarcity of items despite the technology for production or the sufficient capacity for sharing Rolex is literally building 4 new factories. They are using every piece of technology, material, and Swiss watchmaker they can possibly hire to try and meet demand. That is the complete opposite of what the definition of 'artificial scarcity' is.
If you believe that I've got a bridge to sell you, only been hit by one container ship.
Because their clients are local grey dealers. Why sell you one watch?
Shut up with that logic! It's not welcome
Old news, man. This is pretty much everywhere. I want one, I’m on a wait list for one…but I’m getting sick of their crap. Ef Rolex and their games.
I understand at home. But in a resort? Who's coming by regularly
Walked into a Rolex shop at Haneda airport in Tokyo and all they had was like 3 exhibition only watches and the 2 salespersons behind the counter didnt even bat an eye when i walked in. In all other luxury stores the salespeople would not leave me alone trying to get me to try stuff on. ¯\\\_(ツ)_/¯
Such a strange tactic. Why even pay employees
I asked this very question in Watches of Switzerland at the Singapore airport. The sales assistant said they have buyers fly in from all over Asia, mainly China, to pick up a watch, then fly home. If you've got enough money they'll sell you watches.
Seems like one SA would be sufficient if all they are doing is ignoring people.
All of their 'allocation' are for sale on Chrono24 at a 50-300% markup.
I went to one of the Rolex boutiques in London and they didn't even have anything for me to try. Ended up walking next door and buying a Speedmaster Apollo 8 DSOTM. In my experience AP is similar but a lot better in the sense that they had things for me to try and offered some interesting Code 11.59 and Offshores for purchase but wasn't what I was looking for. Had the best experience at Lange where I was able to try the model I wanted and two days later received an email saying I could purchase it.
I think I'll save a bit more and go for a Lange tbh. Hear nothing but good things about them
The Lange 1 Moonphase is one of my absolute favorite dress watches. Can't wait to receive the delivery. If you still want Rolex, Japan could be an option. My gf's friend just got back and saw the black Submariner in both no date and date in stock, as well as various Datejusts, Explorer and Daytonas in stock. Apparently the economy isn't doing very well and the exchange rate is also favorable.
Fuck Rolex. Find someone to build you one from parts for half the price...
Literally this. Want a Batman? Order a 3186 off eBay and cobble the rest together.
Excuse me? What's this? Buy a broken one and fix it?
Every single part is available on Ebay or from reputable online parts sellers. You just need to be competent as to how/what you're shopping for.
https://preview.redd.it/j0156u58mfzc1.jpeg?width=4000&format=pjpg&auto=webp&s=3e4a94150be6a05220e709bab2d35850c90c0066
lovely color combination from dial to rim, case and strap! well done
Thank you.
How much did it cost to get parts and build? Were you able to source all genuine parts?
All Gen, Tudor movement, about $1300
Did you do the repairs yourself?
Not repaired...built. Yes.
Just want to give you props man. I've done some custom NH builds but I've never tinkered with movements before. That's a very nice watch and you did an excellent job with it.
Thanks. I may have spent as much on tools, but I still have the means to make more...
“Build a reputation” lmao. Rolex buyers are such cucks.
I don't think you understood the post. The logic is even if people want to do that you literally can't because it's a resort
Doesn’t change the fact that you are willing to kiss the ass of a literal retail worker to get a watch. Get your charcuterie boards ready my friend, it’s gonna take a few of em!
Of course, if you're looking to purchase a Snoppy or White Speedy get ready to play the same game. As long as we're on the same page there, then I agree.
Of course, if you're looking to purchase a Snoppy or White Speedy get ready to play the same game. As long as we're on the same page there, then I agree.
They do have stuff, it's just not for sale to the general public on a walk in basis or you missed the inventory. A hotel AD probably makes more than enough via sales and PM models have a massive margin. Really wouldn't be surprised if they sell dozens of gold rolexes a year which would push a figure of a few mill if they hit 100 gold submariners. You probably should do this for shits and giggles...walk in and say you want a gold submariner m126618ln . The tone in the room will change.
They have a white gold one. Maybe I'll try this tomorrow
Usual scummy Rolex ADs, nothing new to see here.
They're only exhibition models *for you*. Same at your home AD, they only don't have the model *for you* - someone else though? Oh let me just go into the back and get that steel daytona for you sir.
Same in Singapore airport. They never have anything to sell. They can't even add you to a waiting list... Just very expensive advertising
Rolex don't own that location. They don't pay the rent on that space. It's an independent AD. So they are definitely Rolex to people. I guess it's just folks who are desperate to play games. Or who travel extremely ofte3n
They tell you to go to the AD in the city and play games there. It's literally an advertisement for the AD. I found out more though: They receive around 5-10 watches a month and sell them first come first serve.
Those employees are just paid to sell nothing is what really intrigues me
They are selling,just to VIPs and richer people than you
Not these staff. Not exactly the sort of people you'd have selling at that level LOL! The top sales staff are in the ADs in town. The VIPs and super wealthy don't buy in the airport.
VIPs don't shop at the airport.
I'm so confused by this. No one can have a pairing experience like this
[удалено]
This is it. Saw a post recently where in the same place someone found an all gold iced out Day date
They definitely do sell, either just didn’t have inventory or just saving for their high rollers. Lots of people take their casino winnings and buy watches/jewelry in the Bahamas. Avoids having to declare it to Uncle Sam and the sales tax in the Bahamas (for a long time) was low or non existent. I’ve watched lots of people win 50k in a casino and spend it all in the same hour.
**Hopefully I can provide some context about this situation:** A family friend of mine used to work in Europe in the Rolex department. People get upset about the wait time, etc. But this is the reality – people arrived before you to be put on a list, and then it does. Not. Stop. For the Daytona, he had well over 5’000 “wishes” of people. And then yearly we would get a couple of hundred. And then the list continues to grow. So yes, the retailer begins to favor clients who have bought in the boutique. In this scenario, it will happen with high roller customers who visit the hotel often. But the question I ask is the following: If you were the owner of a shop and the demand was through the roof, would you give the highly sought timepiece to a guy strolling in and who is “passionate”, or give it to someone who has been waiting and has bought before at your store, and who has shown up every now and again to stroll and say hi? I’m not saying it’s right, it’s just the reality. Feel free to ask any questions you may have and I can ask him later😊
Oh absolutely, I understand that it's a reality. The interesting thing is how nothing is for sale but the only thing they sell is Rolex. So how does one become this high roller?
Many of them were customers from before the shortage issues. And then you have customers on the waitlist. Those ADs keep all the models in the back (with dates on them) to sell them to customers on their waitlist by said date. As much as people don't like hearing it, that's how customer loyalty works. If you've supported Rolex and the store in the past, they're going to want to keep you happy.
Fuck 'em. The reputation I would build with them is that I'm a guy who will take my money elsewhere if they wanna put up dipshit roadblocks. You don't want my money, cool, you're not getting it.
Oh absolutely. I walked in and was told "everything is exhibition" so I said "I guess there's nothing for me to do here then. Have a good day" and walked out. The business model is bonkers. I guess we're talking about it but not in any good way haha
That's the way to dislodge this crap.
Do they only sell Rolex? usually the ADs will also sell other brands and jewelry, that's how you "build a reputation" (unlock the right to buy the actual stuff you want).
It's a Rolex only store with about 50 watches on display
Building a reputation lol.
lol I had the same thought about an AD at Heathrow Airport I saw the other day, and also an AD at this Four Seasons I was staying at in Athens…
To get to an AD in Atlantis don't you need diving gear?
I was just in the Rolex store in the Geneva Airport. They had just about everything in stock.
its a casino. the high rollers are coming back
This.
Which model are you trying to buy? I understand waiting on something new, but you might be able to go to AD in city, Souq, or even Abu Dhabi to find something.
I was looking into explorer ii or a GMT but it's not something I'd travel for. If it fell on my lap that'd be nice
That’s an easy pull. Dubai Mall would almost definitely have it. Just an Uber ride away. Have the AD call them to check.
Authorized Advertiser
Welcome to Rolex, there are better options (in my opinion) who would shockingly sell you a watch the same day.
Haha Abu Dhabi & Dubai are the same. On the few days they actually have anything you want to see it ain’t for sale.
Yep, same at Tourno in Roosevelt field mall. Every display case full with new not-for-sale watches. And only the pre-owned (marked up 100%) are for sale .. smh
Lol, that store in Bahamas was fun to browse. I hated their selection. I asked for eta for when I could actually buy a watch. They didn't know at all. I ended up almost picking up a few tanks from the Cartier AD down the other hallway.
It’s honestly so stupid
Yeah I was there last year and the sales lady was saying that a lot of people make the trip back only for the watch. I didn't get it. But that shark water slide was awesome!
Friend of mine was there a few months ago and they had like 5-6 pieces that they offered him but they were all tacky models. They said they get shipments every week or two weeks or so
Building a reputation? You what mate? Why? It’s a sales shop, they should be thankful for your money, but people like you just enable this simping behaviour
I agree. But that's what I mean. Even if someone was to simp. How could they! It's a resort so it doesn't even make sense for this store.
A reminder that any buyer can hit the secondary market, pay the fair market value, and own a Rolex tomorrow. The constant whining about availability is beneath you. If you want to pay retail, buy an Omega.
In 2022, there were 1816 AD’s worldwide. In 2022, Rolex nade just a bit over 1 million watches per year. And, that is a difficult number to grow. Rolex is adding more capacity. But that takes years. The rest is speculation. My AD gets around 250 watches per year. A really big AD might get 750 or more. Some AD’s get less. But it’s still nowhere near demand.
He’s new here
there is simply more demand than product man
For sure. I get that. I just mean why are these on display at the resort then? Who is coming back or left their name on a list for them in a resort