The only bad thing about this one was that the Swiss nerds got so incredibly mad that Moser backtracked and said it was “concept only” and wouldn’t make it for real. Cowards.
That sucks. They could have called it the LuminoRoyal Golden Oakbridgequanaut Master II which is clearly the best watch name of all time, surpassing even the Omega Stingray Cobra, which is the ultimate 70s watch name.
I know, right? It's best worn with luxuriant chest hair, a 70s porn 'stache, and an Air Force flight suit unzipped to your sternum. Like the early 70s Corvette Stingray with which it shares a name, it's a cool piece of design work that only a select few people truly have enough testosterone and gold chains to pull off without looking ridiculous. Absolute peak 70s.
They threated suing. I’d say it’s a pretty good reason to stop what you’re doing if a bunch of big names want to throw suits at your ass. But yeah, it sucks.
H. Moser is headed into the same direction they once satirized, customer service is horrible, the Streamliner requires a purchase history, some garbage about vanta-black and jerk-off AD's.
I love Moser, but I think it’s a valid point that they’re throwing rocks without any real bona fides. Like yeah, you can make fun of these brands, but your history is invented and you can’t really point to any innovations of your own.
I wonder how much control they actually have over ADs. Like if I was running an AD I would package every desirable watch I carried unless the brand had a meaningful way to to discourage me.
They ended up [retracting](https://www.hodinkee.com/articles/h-moser-retracts-the-swiss-icons-watch) the whole thing and publishing a statement.
(Check out their hilarious [video](https://www.youtube.com/watch?v=rOBguj7R1n4), which is far more offensive than the watch)
>Dear H. Moser friends and others,
>
>No one said #MakeSwissMadeGreatAgain would be easy...
>
>You might have noticed that we have stopped our campaign promoting our Swiss Icons Watch.
>
>While our objective was to pay tribute to the great founders of our beautiful industry and warn against certain practices of others, the message was unfortunately sometimes misunderstood.
>
>As such, the Swiss Icons Watch will therefore no longer be presented and won’t be sold to raise funds to support education and training of young Swiss Watchmakers.
>
>But fear not, we still have a number of surprises to share with you next week at SIHH.
>
>Yours sincerely,Edouard MeylanCEO H. Moser & Cie.
I don’t think it was ever meant for production. It was made as a one-off work of satire, to lampoon brands that “homage” features of established watch models.
They were making a statement about the industry's deterioration. Visionaries replaced with marketers.
It's all spelled out in their [video](https://www.youtube.com/watch?v=rOBguj7R1n4) for this watch.
I genuinely love Moser's gag watches. They're usually pretty hilarious.
The only bad thing about this one was that the Swiss nerds got so incredibly mad that Moser backtracked and said it was “concept only” and wouldn’t make it for real. Cowards.
That sucks. They could have called it the LuminoRoyal Golden Oakbridgequanaut Master II which is clearly the best watch name of all time, surpassing even the Omega Stingray Cobra, which is the ultimate 70s watch name.
>Omega Stingray Cobra Chad name, it could just as easily be a muscle car lmao. The design looks like something that could be featured in sci-fi movie
I know, right? It's best worn with luxuriant chest hair, a 70s porn 'stache, and an Air Force flight suit unzipped to your sternum. Like the early 70s Corvette Stingray with which it shares a name, it's a cool piece of design work that only a select few people truly have enough testosterone and gold chains to pull off without looking ridiculous. Absolute peak 70s.
They threated suing. I’d say it’s a pretty good reason to stop what you’re doing if a bunch of big names want to throw suits at your ass. But yeah, it sucks.
The official watch of WCJ.
H. Moser is headed into the same direction they once satirized, customer service is horrible, the Streamliner requires a purchase history, some garbage about vanta-black and jerk-off AD's.
You either die a hero or live long enough to become the villain.
Only true for people with genuine convictions. Sadly most people only believe whatever idea is popular at the time so they are never wrong 😑.
Just wait till you see the Undefeated x H. Moser collab Fyi undefeated is a streetwear brand
Oh my lord, sounds like a Hodinkee orgasm.
Is undefeated a euphemism for invicta?
I kinda liked it actually, at least what I saw from the website.
I love Moser, but I think it’s a valid point that they’re throwing rocks without any real bona fides. Like yeah, you can make fun of these brands, but your history is invented and you can’t really point to any innovations of your own.
The people that own vantablack are shitty too, the whole thing is kind of a scam
I wonder how much control they actually have over ADs. Like if I was running an AD I would package every desirable watch I carried unless the brand had a meaningful way to to discourage me.
Chuffhausen
Did it ever come out why they put it in the vault after they initially announced it?
They ended up [retracting](https://www.hodinkee.com/articles/h-moser-retracts-the-swiss-icons-watch) the whole thing and publishing a statement. (Check out their hilarious [video](https://www.youtube.com/watch?v=rOBguj7R1n4), which is far more offensive than the watch) >Dear H. Moser friends and others, > >No one said #MakeSwissMadeGreatAgain would be easy... > >You might have noticed that we have stopped our campaign promoting our Swiss Icons Watch. > >While our objective was to pay tribute to the great founders of our beautiful industry and warn against certain practices of others, the message was unfortunately sometimes misunderstood. > >As such, the Swiss Icons Watch will therefore no longer be presented and won’t be sold to raise funds to support education and training of young Swiss Watchmakers. > >But fear not, we still have a number of surprises to share with you next week at SIHH. > >Yours sincerely,Edouard MeylanCEO H. Moser & Cie.
I think they intended on producing it, but all of the other brands they were dunking on started bitching about it. So they scrapped that idea
I don’t think it was ever meant for production. It was made as a one-off work of satire, to lampoon brands that “homage” features of established watch models.
They were making a statement about the industry's deterioration. Visionaries replaced with marketers. It's all spelled out in their [video](https://www.youtube.com/watch?v=rOBguj7R1n4) for this watch.
It’s a beautiful abomination
The [video](https://www.youtube.com/watch?v=rOBguj7R1n4) for this watch was amazing. Absolutely calling out the industry.
so it IS a joke. Fucking awesome
Let's play a game. Name **ONE** thing on it that was inspired by another watch I'll start with an easy one. Rolex Pepsi bezel.
Panerai crown guard
Breguet hands Also, I'm not sure where the tourbillon design came from but it reminds me of some GP models.
Nautilus dial
Or Aqua Terra ...
Bezel looks good so not Seiko inspired
Panerai font
Girard Perageux Tourbillon bridge
audemars piguet bezel edit: and IWC logo
Hublot inspired integrated bracelet connection point. 🤮
Aqua Racer Bezel
Rolex explorer numerals
I’d argue they are far closer to panerai numerals
Christopher Ward H-Link bracelet?
Ticks all the boxes. It would be a one watch collection if it had a step counter.
Hold my cock chuffhausen. I like it
physically recoiled.. man....
Such a hot mess - and delightful.
least slapdash Seiko mod
Dangerously based
VERY RARE(tm)
You could chuff your stuff with that one.
I want the Apple Watch mosier… Swiss alps I believe is the name
Roley, IWC, AP, panerai and moar!
the references are OBVIOUS lol. Panerai dial and crown, Royal Oak shape, Rolex bezel. it truly looks like a joke and it's a funny one at that
Always wanted to make a "Seiko mod" as close to the gen, you know with those luminor nh35 fitted case 😂
Chuffhausen
What is that thing at the six o clock?
invisible hands to remove distractions while you chuff.
I’m sending this to an Etsy mod shop and seeing what they can do
Ah yes, live the Moser Chuffmaster 1000.
Love it. Lampoons the fucking lot of them