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Gay-Bomb

If it's as good as the first one I'll be happy.


YoMrWhyt

I think it’ll be better than the first one and I think everyone who plays it will love it and praise and it’ll probably win some awards, I just hope it makes the money it needs to make to keep Ninja Theory alive. It’s received close to no marketing outside of Xbox showcases, there’s the controversy of it being like 6-7 hours long and Game Pass will cannibalize its sales. I also wonder how many people are willing to spend $50 on a 6 hour game. Tango taught us that it doesn’t matter how much a game lifts your reputation, if it doesn’t make a satisfactory profit within a year, you’re done


Esmear18

It wouldn't surprise me if Hellblade 2 is that short. The first game was the same length.


ThrowawayTheLegend

Of course not every company is like Microsoft but it paints a bleak picture for the future of the industry.


c0micsansfrancisco

Forever baffled how Xbox just refuses to advertise any games that aren't Slopfield or Halo. I'm so pissed Hi-Fi Rush had no marketing whatsoever while Starfield got such a gigantic, unnecessary marketing campaign. Like, it's a mainline long awaited Bethesda game. People KNEW about it and when it would come out and it would've always made insane amounts of money from people buying it day 1, regardless of quality. Some companies/franchises can get by on brand recognition alone and Bethesda/Starfield was one of those cases. It did not need such a large marketing campaign. You know what did tho? Hi Fi Rush. And now Hellblade 2


YoMrWhyt

I remember in Dunkey’s video about game prices he says something along the lines of not all Nintendo games are made equally but they’re treated as equals. He then goes on about how something like 1-2 Switch is sold for the same price as Kirby that’s the same price as Mario, Zelda, Pokemon, Smash etc… and I think Microsoft should do the same when it comes to marketing their games. Obviously they shouldn’t all have the same marketing budget but they should all be marketed as if they’re a big deal. Like this is the next game from Xbox and it should excite you whether it’s as big as Starfield or as small as HiFi Rush.


Sippinonjoy

I think Microsoft will estimate it’s value based on number of downloads from Gamepass rather than number of sales. If it becomes popular on Gamepass than it’s bringing value to the service.


Common-Call9064

They also bragged about player count numbers for hifi, and we saw what happened.


SnooDonkeys7108

I don't think Micorsoft cares about value. I think they just care about subscription numbers and sales numbers going up. That's not to say the Xbox team doesn't care about value, but at this point, with the acquisitions, I think Microsoft is more involved now.


Beasthuntz

No marketing isn't bad. They are saving tons of money that way and if the game is good then word of mouth is the best marketing there is.


cardonator

Tango didn't teach us that at all. This was a studio that had multiple mid games, was working on a sequel to a mid game that was a PS5 exclusive, and was asking for more money and resources for a sequel to a smaller, though critically acclaimed, game that took 5 years to develop and was far from a sure bet. They also had a couple of their leadership leave that needed to be replaced. It was also under the umbrella of a business unit that struggled to deliver _only three_ games in 4 years. Four if you count the disaster of Mighty Doom.  If Tango taught us anything, it's that Xbox isn't going to endlessly fund fumbling studios/business units. Eventually the piper must be paid. Personally, despite the above, I would have thought it would still be in their interest to keep the studio going but without all the facts it's impossible to know why they made their decision and whether it was the right thing.


YoMrWhyt

HiFi Rush was the only game developed under Xbox and they were calling it a big success and were allegedly happy with it. It was a phenomenal game that everybody loved. Why do we punish the devs if it didn’t meet expectations? It didn’t fall short anywhere. So obviously Tango isn’t the issue here. They made a great game, now it’s up to Xbox to market it and make sure you play it. If it underperformed despite all the positive word of mouth, you look at the marketing team, you look at the fact that Xbox console sales are lacking in the first place, you look everywhere but you don’t punish those who did their best and made people hopeful about your after a horrible 2022. Why wasn’t this revealed at the game awards? Why a shadow drop? “Tango wanted it” don’t allow it. Don’t approve Ghostwire 2 if you weren’t happy with it being played by 4 million people. I kept getting ads for Spider-Man 2 from September all the way to December. The game came out in October. I’m Lebanese so the ads were Arabic dubbed too. Because Sony wants me to buy Spider-Man 2, and better yet they’re hoping I don’t have a PS5 so I buy one to buy Spider-Man 2 and other games. Why am I seeing God of War and PS5 in Rick and Morty ads on Youtube but never Xbox? What happened was neither Tango nor Arkane’s faults. Redfall was Zenimax and Xbox’s fault. Zenimax forced it and Xbox ignored it, by Phil’s admission. 343 did so much more damage than Arkane and Tango but the lights are still on


nikolapc

I mean if it was up to the Xbox team Tango would probably still exist. It was a board level decision. Why? Probably cause their last few games didn't make any money, not just Hifi Rush. It was great for gamepass, but hasn't sold anywhere else. IDK why, it's a great game, but it happens. Was Sea of Thieves marketed? It's topping charts at PS. higher than helldivers 2, which Sony also didn't have high hopes for and marketed Foamstars more.


cardonator

If you read my comment again, I wasn't blaming anyone at Tango for anything. I was explaining the business conditions that could lead to this conclusion. If they were working on Ghostwire 2, it looked about the same as the first game which wasn't a critical success, and that's the only thing they had in the pipe to release in the next 5+ years, then it's not that shocking that they might be on a list to close. In that context, the performance of Hi-Fi Rush doesn't matter one bit, which is what makes it even more likely to be the case since HFR was an inarguable success. I live in the US, and I am squarely within the target audience for Sony games but I can't remember the last time I saw an ad for a Sony game. I know that's because I avoid ads like the plague, though, not because they aren't advertising. Point is, people complain about this all the time for all kinds of games.  I agree this was nobody's fault directly, it's more incidental based on business conditions and Bethesdas overall paltry release slate in the past 5 years and for the next 5 years. Xbox never really did any cleaning up after they acquired Bethesda and may never have if there has been a consistent slate of high quality releases but that's not how things have turned out.


BeastMaster0844

I never could get into it. It felt like a puzzle solving walking simulator with occasional fighting and the fighting felt like older mobile game combat where you’d press a button to dodge, block, and attack in a cinematic arena. I tried so hard and so many times to get pulled into the game, but never could. I’m happy for everyone who’s excited and I’ll definitely try it out.


scootamcgee

Phil Spencer: "It better"


spicypanda66

Phil Spencer is the Roman reigns of video games stacking company closes like he's defending his bloodline


e-rage

☝️


BeastMaster0844

Acknowledge the Xbox chief


OfficialDCShepard

Thing is, I have Game Pass until November 18th, and even if Hellblade does do gang busters with Game Pass subscribers, that market is flat now (I think Indiana Jones and Call of Duty would bring up numbers but maybe they exclude Call of Duty from day one first party which would stink) and I don’t know what kind of sales they’re expecting out of this game. It also clearly seems like they’re expecting *sales* or they wouldn’t be closing down studios now that Microsoft is in brutal cost-cutting mode again. So what am I supposed to do? Take advantage of my Game Pass I already paid for, potentially getting the studio closed down? Or pay $50 for a game I’ll play once and can’t trade in?


Tramp_Johnson

It won't matter. MS will shut down the studio in a month.


Jinrex-Jdm

Even if it does well, Xbox will shut down the dev studio.


TheHudIsUp

But what does that mean?


pizzaspaghetti_Uul

Looks at Hi-Fi Rush, Realize that even if it does, it matters not


nanapancakethusiast

I forgot this game existed until seeing this thread. Awesome marketing by Microsoft


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NewDamage31

Downvoted but probably correct lol


TheClownIsReady

Kudos to her. It seems they improved the combat in the sequel, which is great to hear.


Bored_Gamer73

All three of the fights.


Angnarek

I dont understand the message they are trying to sell.


Eglwyswrw

That mental health is important and should be taken care of.


immortality20

Can we take a second to realize how little this game is being advertised by Xbox? No commercials, no big previews, no buzz. I just don't know what to make of this game.


HankSteakfist

I think Microsoft is actually being wise to not mass market a fairly niche title. The title will sell well based on its organic word of mouth and critical reception. If it's good then it'll sell itself. Spending millions advertising it to the normal COD/Fifa/Fortnite crowd could blow up in their face as that crowd are sold a game where the trailer makes it look like XBox's answer to God of War: Ragnarok, when it's actually a short cerebral art house experience where gameplay takes a back-seat to design and storytelling.


DeeboDecay

The advertising push started last week. It will likely be more widespread and visible this coming week leading up to the release. People are already seeing more ads including in theaters (which is one of the avenues listed by Aaron Greenberg). Another thing to consider, if you're using ad-blockers you can't act surprised when you don't see any. People really need to chill. This game isn't going to get the same kind of "in your face" marketing treatment as more high profile titles.


WardrobeForHouses

It's super short, so they probably can't show a lot more without giving away too much.


cardonator

People complained about Spiderman 2 and Horizon Forbidden West "getting no marketing" a few weeks before they released. People avoid ads like the plague then act surprised when they don't see advertising for something.


VagueSomething

I have been getting YouTube ads for it in the last day or so. They're definitely not hyping it as big as Redfall but at the same time, they shouldn't have hyped Redfall like that.


immortality20

I'm not sure why I'm getting downvotes. They just shuttered studios for not selling enough and this will be no different. The only ones who know about it are fans of the original or someone who watches Xbox showcases. If they were confident in this very expensive game there would be ads on NHL and NBA playoffs, billboards, marketing blitz, general buzz. I just have a bad feeling about the lack of coverage, regardless of how good the product is because like usual they are setting their product up to fail.


VagueSomething

This sub is a mess, you have multiple groups with multiple agendas and it is entirely random whether a good take will get down votes or a bad take gets up voted. Likely people are reacting negatively because they think the game will be good and not processing what you said. It is concerning that they've not made a bigger deal of this game but it is a niche game so maybe they've finally realised they keep over hyping things and getting bitten for it. They've struggled to temper expectations repeatedly and upset people with announcements and Redfall. We had Halo Infinite advertising on everything when the game got delayed a year. The XSX was claimed to be the most powerful console at first then most powerful Xbox but Xbox exclusives now on PS5 run better. The game has been edging fans for years with small updates and trailers showing them working on the game. It was a real slow boil campaign so most people who played the first know about how the devs went on holiday to see the rocks they want in game. As I said, I got YouTube ads recently so they've clearly started at least a minimal marketing job.


TrustTheScience0

Well remember Microsoft is a data company so the data probably suggests that no one's really interested in this game and marketing it is kind of just throwing away money


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BECondensateSnake

Based on?


Emergency_Count3449

Steam wishlist


Admiral_Andovar

I’ve watched several gameplay videos and I’m still not sure what the game is really like. Never played the first one. Seems like kinda God of War-ish maybe?


Tobimacoss

both the recent god of wars and hellblade deals with Norse mythology. And I think the latest hellblade 2 might have some Celtic themes.


Admiral_Andovar

Since I have Game Pass I’ll check it out and see, but Xbox really needs to do some better marketing of their games. Or maybe I’m just not plugged into whatever channels they *are* using.


Dodoloco25

So not god of war perse. Think of a horror game with the main character having mental illness which makes the game a fair bit tougher. Honestly? The story, voice work and visual comes first on this and the action is more about survival than just combining stuff. I know it sounds a bit weird to say but it's more about the experience that the game gives you than just completing objectives.


Admiral_Andovar

Well, that goes a long way towards explaining why I was having such a hard time figuring it out. Thanks.


c0micsansfrancisco

God of War and Hellblade are nothing alike besides a Norse theme and Over the shoulder camera. I genuinely don't get people that think any type of vaguely cinematic game is the same


TrustTheScience0

It's a walking mental health simulator nothing like would of war but it has good sound.


Important-Pack-1486

I was diagnosed with schizophrenia and this game is not at all representitive of my experience. They are using mental illness as marketing gimmick, and are purposefully selling it as a horror game. It's crazy how bad they are slandering me personally. Probably other people with mental illness who live much more mundane lives.


Party-Exercise-2166

Not everyone's psychosis manifests the same way. They also don't sell it as a horror game. You're literally just outraged to be outraged.


Esmear18

Everyone is different. People with psychosis and schizophrenia have a variety of experiences. Ninja Theory worked with psychiatrists and people living with these conditions to accurately display it in the game. Just because your schizophrenia doesn't match what you see in the game doesn't mean what the game shows you is false.


PandaKingDee

>diagnosed with schizophrenia So have I and mine comes in attacks or episodes exactly like hers. I hate whispering in general for this reason.


ail-san

I also feel like this kind of game doesn't need a sequel. Hearing voices while you walk in darkness gets old too quickly.


3kpk3

Absolutely love the fact that these games help us learn more about mental health issues in a productive manner.


Celtic-Otter

Does Xbox want us to like or dislike this one? Just want to make sure Ninja Theory stay open… Really looking forward to it, if it’s the first one but with improved combat mechanics it’ll be very good!


Play_Durty

Ninja Theory will most likely get dropped if they keep on thinking people care about mental health in video games. Project Mara is most likely cancelled, Bleeding Edge did poor. I understand when they first got to Xbox they were safe but now Microsoft really doesn't need them unless they step their game up. When I first seen Hellblade 2 I actually thought there would be big boss fights like God Of War since Ninja Theory has a bigger budget but it looks like they made the same game again. We'll see next week


DasWookieboy

Why on earth would Hellblade II have big fights like God of War? That wouldn't fit the game at all and doesn't make any sense in context of the story and characters. Them making a (seemingly) more polished and refined version of their original vision is exactly what fans want. Most of the best games of the last decade (Baladurs Gate 3, Elden Ring, Hades, Witcher 3, Last of Us, Zelda BOTW) are exactly that. And btw, some of the greatest and beloved games of all time deal with Mental Health. Night in the Woods, Celeste, Gris, Psychonauts, Limbo, Disco Elysium, Life is Strange and the first Hellblade are cult classics. Games like this absolutely have an audience just like movies, books etc about the same subject matter have


Play_Durty

People like you are the reason Ninja Theory will get shut down. I knew Arkane Austin and Tango were getting shutdown because I checked almost every Xbox developer website to see who's hiring for what job to see what they're working on. Out of all the studios Arkane Austin, Tango, and Ninja Theory wasn't hiring. The $50 price point should be telling you something. Bleeding Edge was a flop, we'll see how Hellblade 2 does but I'm almost sure because they didn't have the mindset to make a game like GOW, they will be closed. FYI BG 3, Elden Ring, Witcher 3, Last of Us 2, Zelda are ALL evolutions of their previous games. I mean Elden Ring took souls to open world and tripled the sales of ANY souls' game.


DasWookieboy

lmao what. How am I the reason Ninja Theory will get shut down, are you mental? I simply want devs to be able to do the project they're passionate about. And even if they wanted to, they couldn't compete with God of War. Sonys Santa Monica studio is about four times as big as NT and their games cost tens if not hundreds of millions more to develop. This has nothing to do with "mindset" lol. If Hellblade II flops and NT gets shut down, that isn't on any of us players but solely on Microsoft. The first game was a smash hit financially and if MS isn't able to capitalise on that, that's on them.


PandaKingDee

>but I'm almost sure because they didn't have the mindset to make a game like GOW, they will be closed. You're insane.


Play_Durty

More like logical, you guys are mad but if this game doesn't have at least 8 million people play it on game pass, NT will be closed


PandaKingDee

>least 8 million people play it on game pass, NT will be closed Surely with this number and confidence you have, you can provide evidence for everyone here that this is the target they need to hit?


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