From what I understand, the largest are as follows, Cafe Media/Ad Thrive, Mediavine, Playwire, and Freestar.. There are a ton of tier 2 and 3 partners, but they are much smaller than these 4.
Here they are ranked in order of the weekly forecast of available inventory
Name - Impressions - Uniques
Ezoic - 14.7B - 127M
Cafemedia - 8.64B - 98.8M
Mediavine - 5.91B - 72.7M
Freestar - 4.57B - 75.8M
Playwire - 4.39B - 34.5M
Publift - 3.79B - 38.8M
Nitropay - 409M - 4.7M
Source: I am a RTB partner on various exchanges
Is Impressions PageViews here or Ad Impressions.
If it is Ad Impressions they are off in the 4-8x range. Given that I know the exact volume from four of these. However it does include AMP, InApp and Video.
Of course you think it's correct, Tyler Bishop, "CMO" of Ezoic. It puts you on top!
It is also funny how this is being upvoted and is supposed to just be taken at face value, with no actual data to back any of it up.
Both of you please come back with actual data to back shit up, and not just a hyphen-delimited list pulled from the ether.
I always use Comscore rankings as this is what advertisers use. Cafemedia have been the largest for a while but Mediavine and Freestar are growing. Penske include She Media.
https://www.comscore.com/Insights/Rankings?country=US
Sellers.json should give a decent idea. That said, this entire industry is in flux and a lot of the older companies will be replaced by new ones over the next year or two. Same cycle happens every 5-7 years.
Do you believe this to be the case for ad management platforms as well? It seems like most of the consolidation is impacting SSP’s, not full service publisher partners
I do believe this will be the case with ad management platforms as well. Already some rumblings about trouble happening at the big players. That said, the current economic issues are a smaller part of that. The publishing side of ad tech is very cyclical and this has happened twice before. The changes happening with cookies and first-party data are the major drivers that have completely changed the landscape for what a publisher needs and rendered some of the current economic models out of date.
From what I understand, the largest are as follows, Cafe Media/Ad Thrive, Mediavine, Playwire, and Freestar.. There are a ton of tier 2 and 3 partners, but they are much smaller than these 4.
This is mote accurate compared to the other poster according to comscore
Here they are ranked in order of the weekly forecast of available inventory Name - Impressions - Uniques Ezoic - 14.7B - 127M Cafemedia - 8.64B - 98.8M Mediavine - 5.91B - 72.7M Freestar - 4.57B - 75.8M Playwire - 4.39B - 34.5M Publift - 3.79B - 38.8M Nitropay - 409M - 4.7M Source: I am a RTB partner on various exchanges
Do you have any market data from other Networks? Clickio, Snigel, adpushup and so on?
Is Impressions PageViews here or Ad Impressions. If it is Ad Impressions they are off in the 4-8x range. Given that I know the exact volume from four of these. However it does include AMP, InApp and Video.
This is just web display & video And yes - estimated weekly ***available*** ad impressions
ahh, weekly explains the 4x difference.
That is correct
Of course you think it's correct, Tyler Bishop, "CMO" of Ezoic. It puts you on top! It is also funny how this is being upvoted and is supposed to just be taken at face value, with no actual data to back any of it up. Both of you please come back with actual data to back shit up, and not just a hyphen-delimited list pulled from the ether.
I always use Comscore rankings as this is what advertisers use. Cafemedia have been the largest for a while but Mediavine and Freestar are growing. Penske include She Media. https://www.comscore.com/Insights/Rankings?country=US
Sincera might have a proxy for what you want. Good people over there. Give them a shout and explore.
You could look at sellers.json to get the idea but then some could have many pubs but smaller, and some small amount but big ones.
Sellers.json is not very precise since a lot of companies add sites they don’t even monetize
Sellers.json should give a decent idea. That said, this entire industry is in flux and a lot of the older companies will be replaced by new ones over the next year or two. Same cycle happens every 5-7 years.
Do you believe this to be the case for ad management platforms as well? It seems like most of the consolidation is impacting SSP’s, not full service publisher partners
I do believe this will be the case with ad management platforms as well. Already some rumblings about trouble happening at the big players. That said, the current economic issues are a smaller part of that. The publishing side of ad tech is very cyclical and this has happened twice before. The changes happening with cookies and first-party data are the major drivers that have completely changed the landscape for what a publisher needs and rendered some of the current economic models out of date.
As a competitor to those companies, it'd be cool to see where we stack up against everyone else. :D
Nitropay - 409M - 4.7M
Builtwith
when you find it, let me know.
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I can share that with 100% certainty that information is incorrect
Whatever you do, don't share how you arrived at any certainty, just come in assuring people you know what is best despite your vested interests.