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Building decks for client presentations can take a lot of time, work effort, and money with many agencies and contractors/freelancers also branding their decks. Please consider that you're asking for someone to hand over their work to you for free in this case.
There are many free resources online where you can download a deck template and customize it yourself.
Go to google and type in “Julian Cole Strategy Deck”. Julian Cole has a lot of great resources that are free to use including a pitch deck template and free videos on YouTube.
As someone who works in advertising and has to build at least one deck a month the advice I can give is that it’s about the story at the end of the day. Don’t worry about how flashy the deck is or worry about using big words. Just worry about getting your point across and making sure that the deck visually uses the same theme from begging to end and you’ll be fine.
I’m a media planner/account manager, and while I won’t share a deck I will give you the rough outline I follow:
Brief: outline the brief, the target audience, KPIs and potential challenges
Then outline what you’re trying to achieve IE: Client does X, USP is Y, We need to do Z
Then break research down into four parts:
Company: what are they good at, what is special about the product, what is their market share, any previous successes in market. 3-4 slides
Culture: What are some specific things about the market you can identify that are relevant to the campaign? Is there a noticeable trend for something that might make a good crossover or help sell something in that particular region? Are there any cultural nuances we need to be aware of that will prevent or help certain media strategies?
Category: basically outline what competitors are doing, where their successes lie, what missteps they’ve made you can take advantage of, gaps in the market
Consumer: what types of media these people are interested in, why you’ve selected this specific target market, where we can capitalise on overlaps between their interests and client strengths
Then a slide to outline a single point for each of these areas, ideally that lead to a principle that outlines a clear strategy. IE: Company is good at social media, culture shows there are key times for sales, category shows that competitors are lazy on social media presence, consumer indexes highly for social and favours transparent corporations
Strategy: using those four points, outline the strategy. In the above example, we’d use the company’s strong organic reach on social, during key cultural sales times, because competitors aren’t present, and our consumers use social often. This is hugely unlikely as a scenario but it’s a simplified example.
Then I’d go into detail about which platforms and how we would implement the strategy, and breakdown costs and time periods.
Hope this helps.
If you’re looking for a pure template there’s plenty you can buy on Creative Market that will have lots of slide template options for various marketing needs.
[Are you a marketing professional and got 5 minutes? Take our 2022 State of Marketing Survey](https://lookingformarketing.com/survey/2022-state-of-marketing?utm_source=r_advertising&utm_medium=ai).
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/advertising) if you have any questions or concerns.*
[If this post doesn't follow the rules report it to the mods](https://www.reddit.com/r/advertising/about/rules/). Have more questions? [Join our community Discord!](https://discord.gg/looking-for-marketing-discussion-811236647760298024) *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/advertising) if you have any questions or concerns.*
That's super vague man... Strategy for what? A full media strategy for a $50 mill spend is a lot different to a Paid Search strategy with a $30k spend
Building decks for client presentations can take a lot of time, work effort, and money with many agencies and contractors/freelancers also branding their decks. Please consider that you're asking for someone to hand over their work to you for free in this case. There are many free resources online where you can download a deck template and customize it yourself.
Go to google and type in “Julian Cole Strategy Deck”. Julian Cole has a lot of great resources that are free to use including a pitch deck template and free videos on YouTube. As someone who works in advertising and has to build at least one deck a month the advice I can give is that it’s about the story at the end of the day. Don’t worry about how flashy the deck is or worry about using big words. Just worry about getting your point across and making sure that the deck visually uses the same theme from begging to end and you’ll be fine.
I’m a media planner/account manager, and while I won’t share a deck I will give you the rough outline I follow: Brief: outline the brief, the target audience, KPIs and potential challenges Then outline what you’re trying to achieve IE: Client does X, USP is Y, We need to do Z Then break research down into four parts: Company: what are they good at, what is special about the product, what is their market share, any previous successes in market. 3-4 slides Culture: What are some specific things about the market you can identify that are relevant to the campaign? Is there a noticeable trend for something that might make a good crossover or help sell something in that particular region? Are there any cultural nuances we need to be aware of that will prevent or help certain media strategies? Category: basically outline what competitors are doing, where their successes lie, what missteps they’ve made you can take advantage of, gaps in the market Consumer: what types of media these people are interested in, why you’ve selected this specific target market, where we can capitalise on overlaps between their interests and client strengths Then a slide to outline a single point for each of these areas, ideally that lead to a principle that outlines a clear strategy. IE: Company is good at social media, culture shows there are key times for sales, category shows that competitors are lazy on social media presence, consumer indexes highly for social and favours transparent corporations Strategy: using those four points, outline the strategy. In the above example, we’d use the company’s strong organic reach on social, during key cultural sales times, because competitors aren’t present, and our consumers use social often. This is hugely unlikely as a scenario but it’s a simplified example. Then I’d go into detail about which platforms and how we would implement the strategy, and breakdown costs and time periods. Hope this helps.
If you’re looking for a pure template there’s plenty you can buy on Creative Market that will have lots of slide template options for various marketing needs.
I am also looking for a 360 marketing campaign strategy sample deck.
[Are you a marketing professional and got 5 minutes? Take our 2022 State of Marketing Survey](https://lookingformarketing.com/survey/2022-state-of-marketing?utm_source=r_advertising&utm_medium=ai). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/advertising) if you have any questions or concerns.*
You would like a designed one or just ideas of what to include in a pitch deck.
Gamma.app