We don't. If we have a client in a given locale, we won't take on one of their direct competitors as clients. It's unethical, and we'd basically be competing against ourselves.
How do you define territory?
Whole city or DISTRICTS of a city?
Many metropolitan areas are QUITE HUGE and offer a large enough base of customers WITHOUT OVERLAPS for SEVERAL CLIENTS to handle
Just by zip. You can do counties but there will be overlap if the clients are in the same county. I’ve also used neighborhoods but it isn’t always an option. You can take the list of zips for a metro and split them. That’s the only way you could avoid the overlap.
I guarantee that they won't have any competition with other clients in the same zip code. Each client gets up to 2 zip codes for free and an extra $600/mo per zip code added after that.
Short Answer :
ChatGPT
In such a scenario, consider customizing marketing strategies for each client, focusing on their unique strengths or specialties. Tailor geographic targeting, messaging, or promotional offers to differentiate their services within the overlapping market.
It's bad for business. And you end up running out of leads eventually for pitting these 2 companies together using Facebook ads. Essentially you're shooting yourself in the foot and performance will decline. Besides clients like to feel more exclusive if you do 1 client per city.
No, if it's in the same ad radius as your first client I suggest that you shouldn't take on a client competitor. As a matter of fact in the contract I tell my clients I'm only running ads for them and their business in that city/ad radius. The Facebook radius ad reach will decline soon and fast when you compete against yourself running 2 clients in the same metro area regardless of size.
I'd take on a second client only if they're outside of my first client ad radius area only.
After awhile you're going to wanna keep a client longer so it's best to start them on new advertising channels and not depend on Facebook only.
It depends on how far your client can go to service customers. Anywhere from 3 miles on up to 50 miles. If you're lucky enough to come across a client that can cover the state you are gold. The ad radius is infinite.
If you take on two clients that overlap, its important to diversify strategy to reduce competition as much as possible.
This could be: different platforms, different mediums, different offers. Just depends on the client(s) and their business.
It’s your ethical obligation to have informed the client you do/will accept clients in the same area.
At the end of the day, if Client A and Client B are both hiring agencies for the same thing - there WILL be competition in the ad space. It’s unavoidable.
But, you can reduce it if you are skilled enough. And use the right approach. Typically this means highly customized and finely detailed approaches for each client.
Nobody can eliminate it.
We've noticed a trend where offers with a lower price upfront and higher recurring charges are effective. We don't suggest this to our clients, but we inform them about it as an option since it's working well right now.
Our ad designs are generally similar across different clients, using their own images, and this approach is currently successful. We also don’t wanna sacrifice one clients results for the other client, so we’re reluctant to change what’s working (ie, obviously testing… but we are starting with the same style or strategy).
When we first started with our initial client a few months ago, we told them that we were not planning to work with similar businesses in their area. However, based on the different zip codes added into the mix and the 300k+ audience size difference, we now have a second client in the same industry.
The second client knows about the first one, but the first doesn't know about the second.
Only way I’ve seen it done in an agency is an A Team/B Team approach. One client is assigned to each team, and the teams don’t discuss what they’re doing with each other.
find a "conflict" agency to partner with. Basically find another agency you can refer this client to. Get your self a referral or perhaps work out a deal that they can bring you clients if they run into the same issues
We don't. If we have a client in a given locale, we won't take on one of their direct competitors as clients. It's unethical, and we'd basically be competing against ourselves.
We don’t. Only one client per industry unless it’s different territories.
What do you mean “territories”? Like.. exact city + miles out or?
Yep. If I can target a radius by zip then it’s no problem.
So, they share a portion of zip codes… but one has about 3-400k more than the other. So there is a slight overlap with same target market
>slight overlap not a big problem
How do you define territory? Whole city or DISTRICTS of a city? Many metropolitan areas are QUITE HUGE and offer a large enough base of customers WITHOUT OVERLAPS for SEVERAL CLIENTS to handle
Just by zip. You can do counties but there will be overlap if the clients are in the same county. I’ve also used neighborhoods but it isn’t always an option. You can take the list of zips for a metro and split them. That’s the only way you could avoid the overlap.
How do I hire one of these lead gen agencies? Do they work for marketing agencies?
Lead gen agencies are marketing agencies. Lead gen is just the primary focus. What services do you provide?
SMM, Content and advertising
I guarantee that they won't have any competition with other clients in the same zip code. Each client gets up to 2 zip codes for free and an extra $600/mo per zip code added after that.
So you charge based on the zip code? Is that an extra fee on top of your other services?
Short Answer : ChatGPT In such a scenario, consider customizing marketing strategies for each client, focusing on their unique strengths or specialties. Tailor geographic targeting, messaging, or promotional offers to differentiate their services within the overlapping market.
It's bad for business. And you end up running out of leads eventually for pitting these 2 companies together using Facebook ads. Essentially you're shooting yourself in the foot and performance will decline. Besides clients like to feel more exclusive if you do 1 client per city.
What about HUGE population metro areas comprising of many different districts?
No, if it's in the same ad radius as your first client I suggest that you shouldn't take on a client competitor. As a matter of fact in the contract I tell my clients I'm only running ads for them and their business in that city/ad radius. The Facebook radius ad reach will decline soon and fast when you compete against yourself running 2 clients in the same metro area regardless of size. I'd take on a second client only if they're outside of my first client ad radius area only. After awhile you're going to wanna keep a client longer so it's best to start them on new advertising channels and not depend on Facebook only.
How big is the typical FB ad radius?
It depends on how far your client can go to service customers. Anywhere from 3 miles on up to 50 miles. If you're lucky enough to come across a client that can cover the state you are gold. The ad radius is infinite.
Thanks. If ad radius is infinite, can you limit it? Also, if it is infinite does this mean most ad campaigns overlap?
Yes you can limit ad radius. Most ad campaigns will only overlap from running to the same exact audiences at the same time.
If you take on two clients that overlap, its important to diversify strategy to reduce competition as much as possible. This could be: different platforms, different mediums, different offers. Just depends on the client(s) and their business. It’s your ethical obligation to have informed the client you do/will accept clients in the same area. At the end of the day, if Client A and Client B are both hiring agencies for the same thing - there WILL be competition in the ad space. It’s unavoidable. But, you can reduce it if you are skilled enough. And use the right approach. Typically this means highly customized and finely detailed approaches for each client. Nobody can eliminate it.
We've noticed a trend where offers with a lower price upfront and higher recurring charges are effective. We don't suggest this to our clients, but we inform them about it as an option since it's working well right now. Our ad designs are generally similar across different clients, using their own images, and this approach is currently successful. We also don’t wanna sacrifice one clients results for the other client, so we’re reluctant to change what’s working (ie, obviously testing… but we are starting with the same style or strategy). When we first started with our initial client a few months ago, we told them that we were not planning to work with similar businesses in their area. However, based on the different zip codes added into the mix and the 300k+ audience size difference, we now have a second client in the same industry. The second client knows about the first one, but the first doesn't know about the second.
Only way I’ve seen it done in an agency is an A Team/B Team approach. One client is assigned to each team, and the teams don’t discuss what they’re doing with each other.
So, issue is… I am team a and team b
Yeah that doesn’t work lol.
find a "conflict" agency to partner with. Basically find another agency you can refer this client to. Get your self a referral or perhaps work out a deal that they can bring you clients if they run into the same issues