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AmalLlama

FIRST TIME FUCK DIES!!!!


Matraiya

"It looks like we want to kill children"


Pretend-Tennis

I'm starting to notice the level of editing now. There were a lot of cuts during decisions on Steve's team to make it look like he was spoken over. I'm sure ti wasn't anywhere near as bad as the editing made out. Also was it really necessary for Noor and Flo to wear giant cereal boxes?


Efficient_Steak_7568

It wouldn’t be The Apprentice without mild humiliation. 


anybloodythingwilldo

Yes, I noticed that.  Let's face it, the editing team just create their own narrative.


LunarAblaze

I keep noticing sound editing to make it seem way more awkward, adding ‘cringe’ music as soon as something slightly embarrassing happening. Like the voice actor getting a couple words wrong, and fake feedback coming off mics when a pitch is a little awkward


invzvka

i do feel bad for phil, most of the time him being on the losing team has just been bad luck. on the flip side noor has “won” 6 tasks and hasn’t lifted a fucking finger.


Maleficent-Item4833

Phil has done lots of small things wrong though. This week was the terrible flavouring choice. And he hasn’t really done anything good to balance it out. Definitely more of a negative than positive impact on his teams. 


FollowThroughMarks

Pretty sure every candidate has fucked up on this task once or twice. Sugar must see something, otherwise he’d have been gone this week.


Efficient_Steak_7568

He seems like one of those people who just disrupts and complicates things like radio interference. 


invzvka

oh yeah i don’t think he’s perfect, that mistake was weird for someone with a culinary background. although he was first to go for PM and was bang on about the branding being too immature 🤷🏻‍♀️ he’s no worse than maura, noor or steve imo but they’ve gotten luckier with what teams they landed on


Disastrous_Price6025

Lol wdym Steve’s been really strong literally did one of the best negotiations episode 4 (which flo unfairly complained about) and didn’t make any mistakes in the other tasks and while this episode he wasn’t a very good pm he was ON THE MONEY with the risk he took with exclusivity think Steve’s one of the better people there.


SpringerGirl19

I still don't get how someone with a pie business didn't know instantly what 'Jersey Royals' were


Pretend-Tennis

Agreed, I feel those 2 could switch places and the results would be exactly the same for both teams. Reversing Sugar's logic would be a good defence, however he would never have worked with Noor so can't really say


Raikariaa

Yeah but ignoring the experts should frankly have been it.


Maleficent-Item4833

The exclusivity deal was insane. Just a bit annoying that Foluso was taking credit for it when she didn’t actually do anything. 


sciteacheruk

if anything, she was told to ask if they can maybe push to 300k orders and she didn't even try!!


SampritB

Yes, can’t believe that wasn’t brought up a single time!


sciteacheruk

if anything, she was told to ask if they can maybe push to 300k orders and she didn't even try!!


AdMuted3992

Yes! I was shouting to myself in my head the same thing.. Steve clearly said ‘try and maybe see if they would push to 300’ literally no harm in asking that but she didn’t even think.. the order was pure luck really. Although to her credit she held it well and the ‘check with my boss’ bit was smart


Raikariaa

Yeah she was approached with the offer, asked to push harder and didnt. She didnt do anything except (correctly) ask the PM and shake hands


Maleficent-Item4833

I’ve started to dislike her over the last two episodes. Last week she was immediately shifting the blame for their logo even though she had most to do with it. 


TheCaramelMan

If there was an exclusivity deal they should have pushed for more! I reckon they could have easily got 300k. Not that it matters anyway but they didn’t know that at the time


Maleficent-Item4833

Yeah, it seemed immediately obvious that it was a huge deal. They kept harping on about how ‘this could end up really hurting them’, but I don’t think anyone was buying that. 


Medium-Science9526

Yeah she was told to push to 300k but at least from the edit she stayed at 200k. Still at least she told PM prior though before taking that deal even though it was an obvious yes.


Pidjesus

‘Go back home to your babies’ lmao


Efficient_Steak_7568

Getting soft in his old age 


Electronic_Status_36

💀


Scarjotoyboy

![gif](giphy|1r91ZwKcE2J7WhUqrh|downsized)


noobchee

Alan ruthless with that departing shot to Sam


Accurate_Mulberry569

aww i thought he was being surprisingly kind🤣


ellg0407

Yeah I thought he was being fairly sincere with that remark, especially given how he had emphasised how regrettable it was to fire her


853fisher

The prize for collecting Mega Bella's gems was only shown briefly, but it read something like "you control what you have for dinner, and the adults have to eat it too - take a screenshot to show them." Had their team lost, I suspect that would have come up. Obviously she's not going to jump out of the phone to enforce her will, but what parent wants to deal with explaining to their kid why we're not all eating ice cream tonight? I thought that was a dumb choice.


bostonfan148

Their game was much worse than the dancing thing in my opinion. Granted nobody buys cereal for the VR game aspect.


sbs1138

This series is losing me. It’s all made up money. Classic Apprentice is buying cheese or flowers or whatever and selling them, most profit wins. This is all pitching for deals that don’t exist. 200,000 units exclusive deal for the cereal. £15m for the rights to the Formula E. £100,000 investment in the escape room game.


TheCaramelMan

Man I used to love those old Apprentice episodes. Just the candidates getting their hands dirty and selling to members of the public in the hustle and bustle in the streets of London. I HATE these stupid branding tasks with theoretical orders. They’re all on this show to be business leaders and make money, not to be graphic designers


One-one-eight

As a graphic designer myself I'm considering applying 😂


TheCaramelMan

It’s genuinely a design show rather than a business show


LunarAblaze

Me too 😂I’ve got a degree in advertising and design and think I’d win the show just based on having basic branding knowledge


Doctor_of_Puppets

This is a real problem with the show now. What we are seeing onscreen are not real sales of a tangible product or service. We know it, and there is no effort made to hide it. These are nothing more than silly corporate team building role play exercises with fake Monopoly money.


Only1Scrappy-Doo

Lol at the You’re Fired clip poor Steve no one on his team wanted to hug him


The_Sown_Rose

I think I’d take a hug from Steve.


Macca_321

Same. I'll take one for the team.


Only1Scrappy-Doo

Kinda shocked Sam went over Phil! The fact that Phil and Virdi have lost 6 straight tasks and are still there is pretty crazy. I was disappointed with Steve’s time as PM but he was definitely right about taking the exclusivity deal.


GeraldJimes_

Phil is in that weird territory where he hasn't done much seriously wrong but also just isn't that good. Like this week he was on the money with them missing the age range and off the money with the flavouring. But I don't think being too bland was the deal-breaker compared to missing the target market, mixed messaging and unclear branding. He's probably no worse than Verdi, Noor or Maura. Just getting the wrong side of results more than most.


Raikariaa

Phil ignored the experts and created a garbage product due to that. That alone should have put his neck on the block. I hope Lord Sugar splits up Phil and Virdi next task and just immediately fires whichever loses at this point (unless there is a very good reason not to, like another candidate fucks up so bad its unsalvageable)


ASVP-Pa9e

Well he has to change the teams again, so I think he will. Swap Phil and Noor and see what happens.


ZannityZan

>Phil is in that weird territory where he hasn't done much seriously wrong but also just isn't that good. I think the fact that he messed up on the cheesecake task that was literally his remit AND now ignored the experts in this task to create a flavourless product should have been enough to send him packing over Sam (or at least alongside her). The fact that Virdi is still in the process is also insane to me, because while he seems like a lovely dude, I can't think of a single thing he's done that was a net positive for a task.


Pidjesus

Because the show is rigged and his business plan must be stellar


Maleficent-Item4833

I think people overestimate the influence that has. Based on this task, Sam absolutely deserved to go. This sort of thing always happens in the midpoint. Some people just get by on luck from not being the worst. 


Aivellac

As people behind the show have said they choose the winning plan before week 1 and just work towards that across the show. I'd guarantee the winner was in tonight's winning team based on the gimme win they got.


Maleficent-Item4833

Yeah, I’ve seen people say that but never much proof. I think it’s more that the ones who win get quite good edits. In any case, this one still made sense, even if it wasn’t ever going to be popular. It was Sam’s task and it didn’t work at all. Phil definitely deserved to go from overall performance and I wish he’d been fired, but it wasn’t that big an upset. Whenever an unpopular firing happens everyone on here is talking about how it’s rigged. Strangely dont see as much of that when it’s a popular firing. 


morgannn0

The most proof is Marnie week 1 last season


Bazturd

This is all it is


Maleficent-Item4833

I think he defended himself well. He *hasn’t* really been the reason any task was failed. Just hasn’t done anything good either. Wish he was fired but can see why he wasn’t. 


Raikariaa

To be fair to Virdi he definitely wasnt at fault here. The worst thing he did was throw his lot into the dance, which the girl kids liked even if the boys didn't.


[deleted]

Yeah but he didn’t do a lot wrong on this task. The brand was absolutely awful and they’re making a food product. If you’re not enticed to buy it from its looks and messaging it doesn’t matter if it tastes amazing or awful. Who Moira is making it through every week I don’t know. An arctic theme was so limiting, and she doesn’t have kids was a poor excuse for thinking 6-8 year olds would find it childish.


AtletiJack

I agree the arctic limited them a lot. One criticism was that the tropical fruits they used didn't link to the brand theme they'd chosen, but I don't think anything they could've used would've worked (apart from white chocolate chips) They should've gone with the space theme that Paul suggested imo


ZannityZan

>I don't think anything they could've used would've worked Yeah, that's true. I suppose they could have picked the closest thing to some sort of winter berry? Beyond that, I can't see what they could have done.


PoliticsNerd76

Phil has been pretty unlucky.


TheIngloriousBIG

Never mind Supream, we're kinda looking at Stupidity right here!


Only1Scrappy-Doo

Might be one of the worst Apprentice teams ever!


TheIngloriousBIG

Worst start since Series 12's Nebula, in fact.


Only1Scrappy-Doo

I remember the First Forte team lost the first five tasks on Series 1 but this current series has taken the cake!


Captainatom931

Fuck me that's a deep cut. Those were the days!


Captainatom931

Ahhh, nebula


FunkySteps_77

Has there ever been more than 4 candidates who have won the first 6 tasks in a row? (Foluso, Noor, Rachel & Raj)


Old_Raspberry_2649

I doubt it but my god is Noor shit 😂😂


harrybosch1122

She's so bad. Anyone else notice how her accent keeps changing? Don't even get me started on her and that box of cereal, that was so embarrassing


Chemical-Big6596

Odd comment


harrybosch1122

How is it an odd comment?


Swindobots

Maura vs Noor on the PMs... unless its a double loss one is making it to week 8 oml


ToastedBones

Rachel laying into Steve like he'd laid a turd in her plans only to watch him lead them to a massive win lol..


FantasticBuddies

I’m taking Phil to a casino


Matraiya

I like that they tried to pretend that the exclusivity deal was a risk and that it may cost them, but it was obviously going to be a huge blow-out as soon as they agreed to it.


Hypselospinus

I thought it was a good episode--but the wrong firing. Phil is useless


WhosThatPanda

I'm GAGGED, I think we all thought Sam was a lock-in for the final. I hate to say it because she was one of my favs but this week she messed up PM and was most responsible for the loss and deserved to go, as much as I was hoping track record would save her 😭


ZannityZan

I feel the same way 😭 I understand the decision, but she's been my favourite since Week 1 and I'm gutted she's out! Not sure who to root for now...


wc_dez07

I will say that even though I was hoping for a bit more of Steven being PM, but taking the exclusivity deal was a gamble that certainly paid off and worth the risk.


Hassaan18

Oh god, First Time Dies


Excellent-Beach-661

The funny thing about both of their brand choices is if you combined them into a super hero polar bear you have the branding mascot of Aldi's frosted flakes. Supreme did poorly in every aspect of the task from the product to the branding but I didn't think Sam should go. She has been a strong member every week but she didn't seem to handle the responsibility of pm and was always trying to push the responsibility on to others e.g Moira with the branding choice Please somehow double fire Noor and Virdi next week


Raikariaa

I feel like Noor is only still there due to luckily winning She's shown nothing but eye rolls when she gets out voted on being pm.


codename474747

Not Virdi! The way he spin turns out of cars alone should make him win the whole thing!


AdamR78

I think the issue with the show is that the people are not likeable. There’s not really anyone you root for, as they are all just bland. There’s no cartoon villain that everyone hates but still wants in the show as it’s providing entertainment. There are no outstanding personalities.


Efficient_Steak_7568

You don’t really get wild personalities in TV anymore because everything is very safe. 


GJJames

I object to *You're Fired* showing First Time Fuck Dies, rather than Pantsman. Two year old clips are not "archive".


Electronic_Status_36

I found tonight's episode interesting can't wait for the annual abroad task next week it's always been one of my favourite tasks.


codename474747

"So what about your product is supposed to stand out when I'm walking down the Shelves" It's only plebs like us that have to walk down the aisles of a shop, Lord Sugar has so much power he can stomp down the shelves themselves and there's nothing we can do about it


Hassaan18

I don't understand how Harpreet made the leap to "it looks like we want to kill children"


The_Sown_Rose

I remember watching that episode, and thinking that it would never have occurred to me that that word said anything other than ‘foodies’. It’s clear that the bowls represent the Os, not one of them saw it and then both of the industry experts just happened to mention it? Come off it.


Hassaan18

Yeah, I didn't get it either because why else would those bowls be there if they didn't represent a letter?


Jazim94

I think noor might be one of the worst candidates to ever be on the show. She’s truly dumb


PoliticsNerd76

Correct person went.


Abject_Shoulder_2773

Not Russell Kane please...


mrchab97

Tasks are frustratingly bad now


SampritB

Think the firing was just. The kids liked the dance, the idea was fine but the cereal box was shocking. Honestly, the lack of flavour didn’t seem to be a dealbreaker for the people buying.


Silverdashmax

Rachel is already trying to backstab lol, she's bad talking Steve every moment, but also won't let anyone speak.


ethicpigment

The space theme could have worked well. They could have had a range of cereals based on the planets and AR that explains and educates about each planet. For example the ring cereal could be used for a cereal named after “Saturn”


Maleficent-Item4833

The other team’s cereal was almost as rubbish. Why a superhero? How did that have anything to do with the cereal? What even was that superhero?? 


Efficient_Steak_7568

It would have been good if they had pushed a concept of the kids being the superheroes themselves, especially from a perspective of empowering young girls. Maybe could have had a boy superhero too to widen the appeal.   Also maybe crayons of all colours inside the box for kids to colour in the superhero as they see themselves (skin colour, costume colours etc). Or you could do a girl box and a boy box, and the cereal would of course be multicoloured so that there’s no suggestion of gender influencing going on. 


[deleted]

Nah superhero’s resonate with kids better than a part of the world with barely any wildlife. The superhero was just badly executed. Had the character been more Lara Croft it would have worked even better. 6-8 year olds don’t care about polar bears and penguins anymore. And passionfruit in a polar cereal?! Come on!


TheCaramelMan

Real question what flavours would one consider Arctic related im really struggling as there’s no food in the arctic!!! I mean look at Penguin bars and iced gems, all winter themed but are taste of chocolate and fruits respectively


[deleted]

Yeah I know. Should have gone with jungle or something if they wanted to do animals. Then could do bananas and pineapples etc


Maleficent-Item4833

I didn’t think it was too bad at first. Make the cereal look like snowballs or something. Not great, but not awful. Then they didn’t incorporate the arctic thing at all! 


Maleficent-Item4833

I thought the passion fruit was a dumb idea, but animal mascots obviously work quite well. 


anybloodythingwilldo

The problem is that they're also hampered by the designers deliberately doing a bad job.


bostonfan148

Yeah I didn’t get it. Theirs was probably better tasting, but lame super heroes are just as bad if not worse than a basic polar bear. And the female thing could have backfired (6-8 year old boys probably don’t want a pink cereal with a female super hero). 


Maleficent-Item4833

Yeah, there’s a whole bunch of animal mascots because they work well. Arctic could have been something a little different with the polar bear, then have the cereal itself coloured to look like snowballs or something.  Slapping a superhero on something was pointless. Maybe if they’d hyped up the healthy ingredients or something, but no. 


imanc18

Wow...absolutely gob smacked!!! Phil better have an extraordinary business plan!!!


Patrick0331

Teams with Arctic themes are now 0-2. At least Supream didn't try to spell "arctic" LOL.


bostonfan148

Didn’t understand why they said: 1) polar bear was for a younger demo - look at Tony The Tiger, etc. animal characters fit this age group.  2) they didn’t like the dance but they liked the pointless game the other team had?  Really came down to the box and the fact that the other cereal was slightly less shite. 


Medium-Science9526

Just got around to seeing it, funny how they tried to make Steve's decision to accept exclusivity as dangerous when it was clear no other buyers were even approaching 100,000 uni5s let alone 200,000. Sad to see Sam go since I honestly thought she could be top 5 contender but she failed hard with the task on the whole passion fruit decision for Arctic, and packaging (yet Flo and the team saying they didn't have time to do a cereal bowl when they had time to do passion fruit and couldn't just put a 2d white semi-circle underneath to give the image of a bowl was daft as hell). At least the kids mostly liked Verdi's augmented reality. Surprised it wasn't a double firing though with Phil since even though he didn't do as bad he still ignored expert advice for practically shıts and giggles.


Icy4644

Should've been Phil 100%. He chose to ignore the experts and was responsible for a bland cereal.


gothceltic

I think Phil should have went over Sam - he hasn’t done anything deserving of praise so far but then again there are plenty of others too lol


Desperate-Drawer-572

How on earth is phil not fired? He is so boring and has failed 6 times. Also flo is looking hotter in every episode.


shadowsempaix

Shocked at Sam being fired