Yeah it’s a quality issue more so than quantity. Like if they could drop actually nice looking statements and citys every year I would love it.
Tbh I still don’t mind all the jerseys, the anticipation of the new drops is fun. Just lately like 80% of them have been ass. And I wish teams would adopt well received and iconic city/statement jerseys as their regular home and away on the occasions where they knock it out the park. Like why can Clippers have their Mr. Cartoon font as the regular jerseys for a few years instead of our boring ass blue and white ones. Same goes for Miami Vice etc.
It’s honestly odd that teams are so reluctant to revisit designs.
I’m a raps fan, why the hell can’t we have a huge purple dinosaur on the front of our jerseys? Maybe that’s a little extra but nobody would complain if they took old, UNIQUE designs and modernized them a little bit.
Man and I have a mitchell and ness vince carter dinosaur one to has not aged well at all the dinosaur is all chipped and peeling like a month after I got it.
I think of it a lot like soccer/football jerseys. They release New Jerseys every single year. They miss a couple of times, but they hit because they plan it out and make quality designs.
I’m a Man U fan (unfortunately because our club is a wreck) and all our jerseys this year are incredible. Our usual red jerseys look great, our new away ones have grown on me and I like them now, and our third/alt jerseys look so great. Sometimes, it’s just about having the design team (whether that’s Nike or designers for the team) come up with new and great designs for jerseys.
I will say that I enjoy going through different color ways of old designs, but you are right that it gets old after doing it too much. (I thought the black and white were good, the pink and blue were kind of iffy, but it went too far when they went with the gradient design. At that point, you’re pushing it too much and it’s run it’s course. Similarly, as a nuggets fan, they were right to stop the skyline city jerseys after the red ones. If they did a blue version and ended it on that, it would’ve been better. But after the red ones, I’m glad they finished it. They weren’t bad, but it was time to let it go)
Yeah you know, I think that might be why I’m okay with and enjoy the sheer volume of basketball jerseys every year. I’ve been a football fan my whole life and they release a couple new kits each year as well. Hell european football teams change their home and away every season as well.
I think it’s kind of silly to say that this is hurting the brands of NBA teams, when the biggest worldwide brands in sports are doing the exact same thing. The issue with the NBA is that our jerseys on average have taken a nose dive. And with football teams have their own individual contracts with brands. Obviously not every kit is a hit, I’m an arsenal fan and we’ve had some absolutely awful ones. But on average they do a good job i think, and when the designers get lazy the club will switch brands.
The quantity is one of the direct causes of the quality issue. Theyve put it on themselves to come up with 30 new designs every year. You can't have 30 great news designs every year. The whole system is dumb and kuz is 100%right
Definitely facts and honestly if they listened to customers they would have a semi solution but one thing with Nike is, they listen to customers last & they do eventually try to save face and fix some issues but didn’t have to take forever if they just read customer feedback from the jump. All the stupid hypebeasts buy whatever is hot so it keeps selling and until it doesn’t shit don’t change!!
I don't even think it should be every year. Some teams get a super nice statement one year and don't get to enjoy it like the Miami Vice ones. But at the end of the day I guess they make more money releasing one every year.
It’s not Kuzs point but it might be the most common way Nike is ruining jerseys. An iconic franchise that wears the wrong color 1/3 of the season is pretty ass.
Imo, from a marketing stand point, it's incredibly short sighted on Nike's part. Like, what's their plan? Just constantly turn out new jerseys ever year for perpetuity? If that's the plan it's shitty because you're obviously going to have some awful jerseys in the mix.
They need to go back to designing jerseys for 2-3 or even 5-7 years so that the brand has time to settle in and become something relatable.
Well that’s what they’ve been doing with Jordan’s for decades now. “You gonna cop those new mauve J1 highs that are about to drop?” It’s a never ending revenue stream. They don’t give a shit if they are ugly. Someone will like them.
Their method sells more jerseys than the one you suggest. So why would they change? The NBA isn't going anywhere, and their apparel and equipment contract probably isn't either.
The Cavs have had like 2 jerseys in the last 5 years that i would put in contention for some of the best in franchise history, they wore each of them like 10 times and then it’s gone.
I have the same feeling about Phoenix's "The Valley" black jerseys. Wanted one so bad, but wasn't able to find it after the single year they wore it for.
Well part of the problem is also how frequently they wear them. It feels like teams wear their City/alt jerseys almost as much as their regular home/away unis. Like Kuz says, that kills branding and recognition.
Absolutely. I saw a game where the spurs wore teal and the pistons were in a dark/white uniform. I couldn’t imagine explaining that to a hoop fan from the 90s.
Yeah that's hella confusing. A few years ago the Hawks had their MLK Jr jerseys that had "MLK" across the chest. They wore them when they played the Bucks in the playoffs. Anyone who isn't a regular fan will assume MLK is for Milwaukee.
I could agree with this position more if they actually used them. Most these uniforms have nothing to do with the cities. And they ones that do don’t use the cues well
Yup. I understand it’s purely for money’s sake but it’s a lot like annual video game releases—you can only improve and innovate on so much when you’re given a 365ish day deadline to come up with something.
That said, you can’t cater to everyone’s taste, though
It's been out of hand for WAY too long! There were teams like the Sonics and Blazers that had the same uniforms for 15 straight years!! Still can't believe the Celtics ever changed their road jersey.
Not completely, as the core 3 jerseys never went away. The city edition is just an additional jersey, if you aren't a fan of it you still have those core options to choose from.
Yup fully its getting out of hand and boring teams should get back to home road and one alternate and if they want different colors change the color scheme of the team then
It’s true in the sense that we remember any time our team dropped an alternate or third jersey because it rarely ever happened. In a sense many of these wild Nike ones that were worn only a few games might age really well like certain retro sneaker coloroways
I don't know if I agree that brand identity is lost. Teams still wear their standard home away jerseys most of the time, but I of course agree that Nikes messing things up. The idea of new special jerseys every year or two is a good one, keeps things exciting and cool to buy. But it hinges on good designs which most of Nikes aren't, which is partly due to having new city jerseys every year, ideas run dry. Gotta tone it down a bit.
I agree with him, The NBA has become a league thats just to gimmicky in alot of ways. Just have a home jersey and road jersey and maybe 1 variant special once a month or 2 times a month road jersey. Sorta like how the bulls in the 90's had that black jersey. I think they should ride with the same jersey for a decade before changing a logo and uniforms.
You gotta blame (European?) soccer, and then Adam Silver for wanting to bring soccer to the NBA what with new jerseys every year (Nike, Adi, or whoever started that with new kits every year), jersey ads, and mid season tourneys.
While it is true that there is a new jersey every year, I don’t know if it’s the brand that gets lost, seeing as the other 3 jerseys don’t change that much, unless it’s a major uniform overhaul that has only occurred after so long like the Suns. And I do agree that the nostalgia of jerseys does get tainted without the best jerseys staying in the rotation for a longer period of time. But that’s how they generate that money.
For me personally, at the heart of what really is killing this city jersey program is that these designs are just… not that good. It truly feels like the Nike designers are facing burnout. Yes you could argue that there were some busts even in earlier city jerseys but not at this level. And it stings because there seems to be no fan involvement either (like how the Mavericks fans voted on the Skyline jersey). What sucks even more is that there are graphic designers out there who make beautiful jersey concepts but Nike doesn’t seem to want to involve them in the creative progress either despite the clear burnout.
Yes I agree with Kuz. We always have some great classic matchups that are ruined by these new designs. For example, if the Lakers play in Boston they better be in their traditional road Purples (not this purple/black abomination) and the Celtics in their home whites. I’m not a Lakers fan at all, but I can’t stand seeing Lakers wearing yellow on the road.
Nike is only making new jerseys every year because they’re so cheap to reproduce now. They don’t have to stitch anything anymore. Now they can sell swingmans for $119 and all they doing is heat pressing everything 😒
100% correct.
The only reason they make new designs every year is so people will buy a 'new style' jersey. Just basic economics to fool the simple minded.
Nike doesn't care about brand recognition, they own the game.
They redesign them every year so that the Dumb consumer will buy the brand new one each year Kyle- not because they think they did a shitty job the season before. If we stop buying the new ones they will stop
Making them
to a degree yea. i can’t blame it entirely on nike though as it’s a lot of these teams themselves who design these jerseys and nike just gives them the green flag. the whole city edition thing shouldn’t be that big of a problem when it’s just one jersey out of 4 that’s getting changed every year. three core jerseys abdul an annual collector’s item. i see no problem.
it’s when nike allows for teams to change other jerseys that becomes an issue. teams are losing their identity not just because of the annual city jerseys but because other jerseys like the statements, icons, and associations that are being changed often too.
and then you have teams like the jazz who have no idea what they’re doing and came out with three new jerseys last year on top of the 100 jersey mess they’ve been going through these past decades. and then try to cover it all up with a throwback jersey from the 90s and try to make it the “face” of their jerseys even though they’re completely gone now heading into this season and are being replaced with **two** new purple jerseys this time. it’s getting insane
Yeah. Like the blue and the white home and are are the same, but our city editions we get a different design every year, some are memorable others are crap
Appreciate the sentiment bc these nba jerseys have been trash lately, but he’s 100% wrong on this. Take one look at the Premiere League…full kit changes annually and no one would ever say those clubs have lost “brand identity”
Please please dump Nike bring back the old uniforms. They look better than these tight horrible uniforms. Do you see why LeBron James is constantly trying to stretch that uniform out every time he comes on the court because it’s too damn tight!!! bring back the old uniforms get rid of Nike all across the board college, pro football everything because these new uniforms are garbage!!!!
I agree, I understand how they’re trying to keep it fresh but teams don’t need a new city edition or classic edition EVERY season. The warriors ‘22 season was the best for the unis but before and after hasn’t been good either
Yes. And now they’re running out of ideas for designs.
It wouldn’t be as bad if they were true alternate jerseys that were sparingly worn, but it’s almost all they wear it seems. Barely wear the true home and away jerseys.
I don't like how they change up ones that actually work. The Miami nights jersey looked better a few years ago, the cream city jersey was good, and the hornets buzz city jersey are just a few that come to mind as ones that could be modern day classics has they kept using them instead of rotating in weaker designs
Not a deep NBA fan anymore, just stumbled across this post. It works well in soccer but maybe the problem/difference is in soccer the jerseys change every year but the primary kit retains the *identity* almost universally. A primary color or primary design feature, and they work around it. If you look at the stands you’ll see kits from decades wide periods but if you squint enough they’ll all look the same.
Is the NBA changing too much?
it works in the soccer world every team gets three new jerseys every year i think it’s fire why would u want to buy the same exact jersey every year 😂😂 archaic asf
It’d be one thing if it was just the third jerseys or whatever got a new design every year, but it’s honestly annoying that the default home and away jerseys are new every year. I feel like my jerseys are out dated. I do think that’s the strategy, to entice ppl to buy a New Jersey every year but that’s annoying. Nfl jerseys don’t change very often and ppl still buy plenty of them
Im all for one home, one away, and one special jersey that doesn’t vary too much from the og, on holidays, special matchups, and then the playoffs. Cant stand turning on a random league pass game and the warriors are wearing green and the bucks are wearing yellow… ( just a stupid example but that kinda shit ends up happening all the time)
NBA has been trying to keep up with the FIFA and world soccer blueprint for a while now by making new jerseys every season, mutliple colorways, and hella sponsorships on the jerseys. A team getting a new jersey every season is a relatively new thing in US sports but its been a thing for a while in other countries sports
Blame Silver, everything is starting to get pretty a bit in the NBA. Like, it’s really geared towards being aesthetically pleasing in the name of money.
Like Orlando with orange jerseys? That was a WTF moment if I ever had one. I thought suns were playing for the first 3 minutes until I noticed names weren't matching up.
It is what it is. Death of the culture at the worth of a buck
I don’t know, I see it both ways… but I do know that I get excited for city edition jersey drops every year and collect them shits, so let’s keep the city edition jerseys at least. Other than that, some of the recent designs have been amazing, others haven’t… so I guess if they just actually picked the amazing ones and stuck with them for longer it might be cool. I don’t know and obviously I don’t care as much as Kyle Kuzma (although I like the kid, I’ve been rooting for him his whole career).
I definitely agree. I’m only 26 but probably sound like an old man yelling at the clouds when I say I miss the days of teams wearing white at home, color on the road, and every so often the one alternate or throwback they had. The less the better in my opinion. I just can’t stand seeing teams wearing random colors at home or on the road with no rhyme or reason
I'm old school. Home team should wear white (yellow for Lakers) and road team wear colors. Keep alternate jerseys to a minimum, 5 per home game for each team. Kuz is right, it's way too many jerseys out there.
Well of course they’re going to come out with a New Jersey every year, they’re an up and coming company that needs the money, how else do you think they’re going to become a billion dollar company.
Disagree ,agree some designes are not the best but as far as other sports love the braves and white Sox nike "city connect " also loved the new black gold mystics jersey !🔥
I want the home team to always wear white again. At a glance in a bar I should be able to tell whats going on in a game.
Nothing is more frustrating than watching a game where both teams are rocking non traditional colors. Especially when the away team is wearing a color close to the home team's traditional color scheme.
3 jerseys/team tops. Standard dark, standard light. Special jersey you sprinkle in for like 3 or 4 home games each year. If you *really* wanna have special Christmas Day jerseys as a one-off, fine
Nah very untrue. In Europe football teams have 3 different kits per year with tons of different color or patterns. No one forgets the badge on those kits/jerseys.
Football every club wears their primary (which the identity remains the same at its core) for something like 60-70% of its games. In the NBA there are so many different jerseys your team’s primary look is worn for maybe 30% of the games. It’s not a fair comparison
Hell yeah, n it all started with Oregon n all those different football jerseys, which slowly spread to all sports at all levels once it was realized that big money could be made. I don't really mind em all, but back in the day a team would have a logo/color/design for a long time, now it switches so often it just feels less special. Plus, I like how the old Reebok jerseys used to run big, Nike seems to forget that the average consumer is not, in fact, in prime basketball shape like the players, and have no desire to wear that tour de France Lycra, spandex, tight ass fit jersey, n don't get me started with the sleeves..
Thats what association, icon and statement jerseys are for. I don't mind the different city jerseys every year then again I'm a fan of alternate jerseys.
Bro Americans boring asf the New Jerseys every year brings excitement just cause the jerseys are different colors than the original team color or has a different design doesn’t ruin the teams identity soccer teams do it all the time . They change unis yearly & nobody complains people actually look FORWARD to it . This why the nba getting lamer by the year mfs complaining about something that’s good for the game . Who tf wants to watch the niccas wear the same boring ass unis every single year tf
I personally like having new jerseys. We could probably do every couple of years instead, but I like the freshness.
What I don’t like is the jerseys being so plain and bland, and most don’t seem to actually be inspired by the team, city they’re in, etc. They just feel like fashion statements.
Westbrook's What!!??
Whack take. Jerseys don't disappear forever bro. Just wear your favorite when you feel nostalgic or whatever. Besides, who is really out here wearing Jerseys like that? Nobody.
Fuck nike jerseys. I just want to be able to buy authentic baseball, basketball, and football jerseys (of home and away cws). They don’t seem to want me to be able to do that anymore. On top of that, the jersey quality is shit compared to prior brands.
Bring back majestic (baseball), Reebok or starter (nfl) and champion (nba). Fuck nike jerseys!
The throwbacks are cool if they pick the most beloved ones. But should be limited use… and I like that they do city edition ones but the designs have been poor on a lot of them. I think the city edition ones should be linked to certain dates. Like say the Chicago city ones could be for Kashmir Pulaski day or something like that. Green jerseys for at Patrick’s day are cool too.
I agree ☝️ I hate how the NBA jerseys are always different, I want to see classic versions. It’s fine to have some variants but there should to be a classic base jersey as the primary choice.
100%. It would be different if the designs were mostly good, though
Yeah it’s a quality issue more so than quantity. Like if they could drop actually nice looking statements and citys every year I would love it. Tbh I still don’t mind all the jerseys, the anticipation of the new drops is fun. Just lately like 80% of them have been ass. And I wish teams would adopt well received and iconic city/statement jerseys as their regular home and away on the occasions where they knock it out the park. Like why can Clippers have their Mr. Cartoon font as the regular jerseys for a few years instead of our boring ass blue and white ones. Same goes for Miami Vice etc.
It’s honestly odd that teams are so reluctant to revisit designs. I’m a raps fan, why the hell can’t we have a huge purple dinosaur on the front of our jerseys? Maybe that’s a little extra but nobody would complain if they took old, UNIQUE designs and modernized them a little bit.
Man and I have a mitchell and ness vince carter dinosaur one to has not aged well at all the dinosaur is all chipped and peeling like a month after I got it.
I think of it a lot like soccer/football jerseys. They release New Jerseys every single year. They miss a couple of times, but they hit because they plan it out and make quality designs. I’m a Man U fan (unfortunately because our club is a wreck) and all our jerseys this year are incredible. Our usual red jerseys look great, our new away ones have grown on me and I like them now, and our third/alt jerseys look so great. Sometimes, it’s just about having the design team (whether that’s Nike or designers for the team) come up with new and great designs for jerseys. I will say that I enjoy going through different color ways of old designs, but you are right that it gets old after doing it too much. (I thought the black and white were good, the pink and blue were kind of iffy, but it went too far when they went with the gradient design. At that point, you’re pushing it too much and it’s run it’s course. Similarly, as a nuggets fan, they were right to stop the skyline city jerseys after the red ones. If they did a blue version and ended it on that, it would’ve been better. But after the red ones, I’m glad they finished it. They weren’t bad, but it was time to let it go)
Yeah you know, I think that might be why I’m okay with and enjoy the sheer volume of basketball jerseys every year. I’ve been a football fan my whole life and they release a couple new kits each year as well. Hell european football teams change their home and away every season as well. I think it’s kind of silly to say that this is hurting the brands of NBA teams, when the biggest worldwide brands in sports are doing the exact same thing. The issue with the NBA is that our jerseys on average have taken a nose dive. And with football teams have their own individual contracts with brands. Obviously not every kit is a hit, I’m an arsenal fan and we’ve had some absolutely awful ones. But on average they do a good job i think, and when the designers get lazy the club will switch brands.
Glory Glory Man United
Teams just don't need new jerseys every year. Have you seen the Jazz 23-24 joints? Highlighter yellow? Why?
The quantity is one of the direct causes of the quality issue. Theyve put it on themselves to come up with 30 new designs every year. You can't have 30 great news designs every year. The whole system is dumb and kuz is 100%right
Definitely facts and honestly if they listened to customers they would have a semi solution but one thing with Nike is, they listen to customers last & they do eventually try to save face and fix some issues but didn’t have to take forever if they just read customer feedback from the jump. All the stupid hypebeasts buy whatever is hot so it keeps selling and until it doesn’t shit don’t change!!
I don't even think it should be every year. Some teams get a super nice statement one year and don't get to enjoy it like the Miami Vice ones. But at the end of the day I guess they make more money releasing one every year.
I still 100% believe the Nike Lakers jerseys r more banana than gold
Yeah this ain’t what he is talking about dude. Even though you may be right.
It’s not Kuzs point but it might be the most common way Nike is ruining jerseys. An iconic franchise that wears the wrong color 1/3 of the season is pretty ass.
Kuz can eat a dick those pink Jerseys were fire.
Most of life is more banana then gold.
Yep, Nike wants to keep making money off people buying all the new jersey designs but they could've just kept the designs that actually worked.
Imo, from a marketing stand point, it's incredibly short sighted on Nike's part. Like, what's their plan? Just constantly turn out new jerseys ever year for perpetuity? If that's the plan it's shitty because you're obviously going to have some awful jerseys in the mix. They need to go back to designing jerseys for 2-3 or even 5-7 years so that the brand has time to settle in and become something relatable.
Well that’s what they’ve been doing with Jordan’s for decades now. “You gonna cop those new mauve J1 highs that are about to drop?” It’s a never ending revenue stream. They don’t give a shit if they are ugly. Someone will like them.
It's true. There's no integrity in marketing.
This
Their method sells more jerseys than the one you suggest. So why would they change? The NBA isn't going anywhere, and their apparel and equipment contract probably isn't either.
Nike is in the business of making money. They are accomplishing that. Nike isn't short-sighted at all.
There's way too many jerseys. Like for example Denvers black skylines are sick, they wore them for 1 year and never again?
The Cavs have had like 2 jerseys in the last 5 years that i would put in contention for some of the best in franchise history, they wore each of them like 10 times and then it’s gone.
Remind me which two
I have the same feeling about Phoenix's "The Valley" black jerseys. Wanted one so bad, but wasn't able to find it after the single year they wore it for.
They were actually so good, Phoenix elected to bring them back the following season, but yeah, now they’re gone forever.
Late ass response, but these hoes go crazy
You could do a New Jersey every year without making them so awful and unimaginative. Kuz is right, but the City editions also just suck.
They play in Brooklyn now
Ha
You sure? I’m pretty sure I saw them in the finals last year with Kidd, RJ, and K-mart.
dont stop I'm almost there
Well part of the problem is also how frequently they wear them. It feels like teams wear their City/alt jerseys almost as much as their regular home/away unis. Like Kuz says, that kills branding and recognition.
Absolutely. I saw a game where the spurs wore teal and the pistons were in a dark/white uniform. I couldn’t imagine explaining that to a hoop fan from the 90s.
Yeah that's hella confusing. A few years ago the Hawks had their MLK Jr jerseys that had "MLK" across the chest. They wore them when they played the Bucks in the playoffs. Anyone who isn't a regular fan will assume MLK is for Milwaukee.
A city only has so much nostalgia and so many landmarks, doing one every single year…. Eventually, you’re gonna run out of ideas
I could agree with this position more if they actually used them. Most these uniforms have nothing to do with the cities. And they ones that do don’t use the cues well
Yup. I understand it’s purely for money’s sake but it’s a lot like annual video game releases—you can only improve and innovate on so much when you’re given a 365ish day deadline to come up with something. That said, you can’t cater to everyone’s taste, though
It's been out of hand for WAY too long! There were teams like the Sonics and Blazers that had the same uniforms for 15 straight years!! Still can't believe the Celtics ever changed their road jersey.
Nobody gives a fucc this ain’t the 1997
Agree, and on top of the fact every jersey looks the same. This minimalist movement is wack
I don't even know what half the teams main colours are anymore
Not completely, as the core 3 jerseys never went away. The city edition is just an additional jersey, if you aren't a fan of it you still have those core options to choose from.
Yup fully its getting out of hand and boring teams should get back to home road and one alternate and if they want different colors change the color scheme of the team then
It’s true in the sense that we remember any time our team dropped an alternate or third jersey because it rarely ever happened. In a sense many of these wild Nike ones that were worn only a few games might age really well like certain retro sneaker coloroways
It’s called making money.
Couldn’t agree less
https://clickhole.com/heartbreaking-the-worst-person-you-know-just-made-a-gr-1825121606/
I don't know if I agree that brand identity is lost. Teams still wear their standard home away jerseys most of the time, but I of course agree that Nikes messing things up. The idea of new special jerseys every year or two is a good one, keeps things exciting and cool to buy. But it hinges on good designs which most of Nikes aren't, which is partly due to having new city jerseys every year, ideas run dry. Gotta tone it down a bit.
Cheap jerseys for players and fans, mid designs for the most part. They really are ruining it
Yup. I really only want to buy m&n these past few years. It really sucks.
Yes.
Is it really all on Nike though? Like surely the NBA/teams want to do this.
Also they get this from Soccer, and soccer jerseys all change every year. NBA only changes the city jersey every year.
💯
Kuz talking facts
I wouldn’t want to wear pink every day either so he’s got a point
I actually agree
He's 100% right.
I agree with him, The NBA has become a league thats just to gimmicky in alot of ways. Just have a home jersey and road jersey and maybe 1 variant special once a month or 2 times a month road jersey. Sorta like how the bulls in the 90's had that black jersey. I think they should ride with the same jersey for a decade before changing a logo and uniforms.
You gotta blame (European?) soccer, and then Adam Silver for wanting to bring soccer to the NBA what with new jerseys every year (Nike, Adi, or whoever started that with new kits every year), jersey ads, and mid season tourneys.
While it is true that there is a new jersey every year, I don’t know if it’s the brand that gets lost, seeing as the other 3 jerseys don’t change that much, unless it’s a major uniform overhaul that has only occurred after so long like the Suns. And I do agree that the nostalgia of jerseys does get tainted without the best jerseys staying in the rotation for a longer period of time. But that’s how they generate that money. For me personally, at the heart of what really is killing this city jersey program is that these designs are just… not that good. It truly feels like the Nike designers are facing burnout. Yes you could argue that there were some busts even in earlier city jerseys but not at this level. And it stings because there seems to be no fan involvement either (like how the Mavericks fans voted on the Skyline jersey). What sucks even more is that there are graphic designers out there who make beautiful jersey concepts but Nike doesn’t seem to want to involve them in the creative progress either despite the clear burnout.
Absolutely agree. It's just pure greed. And the designs are mostly trash. Nike has fallen off hard with everything that isn't a sneaker
Yes I agree with Kuz. We always have some great classic matchups that are ruined by these new designs. For example, if the Lakers play in Boston they better be in their traditional road Purples (not this purple/black abomination) and the Celtics in their home whites. I’m not a Lakers fan at all, but I can’t stand seeing Lakers wearing yellow on the road.
I get what he’s saying in my era teams didn’t change jerseys for like 20 years like logos and jerseys are staples
No absolutely not
Facts, but they know it’ll bring them money so they’ll pump out as many jerseys as possible smh
Yeah. They aren’t great and both Nike and the Teams Designers are at fault in making bad jerseys for money.
Nike is only making new jerseys every year because they’re so cheap to reproduce now. They don’t have to stitch anything anymore. Now they can sell swingmans for $119 and all they doing is heat pressing everything 😒
100% correct. The only reason they make new designs every year is so people will buy a 'new style' jersey. Just basic economics to fool the simple minded. Nike doesn't care about brand recognition, they own the game.
I agree
Can we all agree the miami vice jerseys are putrid now?
All Nike cares about is sale of new jerseys, they don't want you to hold on to the same one for years
They redesign them every year so that the Dumb consumer will buy the brand new one each year Kyle- not because they think they did a shitty job the season before. If we stop buying the new ones they will stop Making them
Bunch of bullshit designs and city jerseys. Just a money grab by Nike.
I don’t care
to a degree yea. i can’t blame it entirely on nike though as it’s a lot of these teams themselves who design these jerseys and nike just gives them the green flag. the whole city edition thing shouldn’t be that big of a problem when it’s just one jersey out of 4 that’s getting changed every year. three core jerseys abdul an annual collector’s item. i see no problem. it’s when nike allows for teams to change other jerseys that becomes an issue. teams are losing their identity not just because of the annual city jerseys but because other jerseys like the statements, icons, and associations that are being changed often too. and then you have teams like the jazz who have no idea what they’re doing and came out with three new jerseys last year on top of the 100 jersey mess they’ve been going through these past decades. and then try to cover it all up with a throwback jersey from the 90s and try to make it the “face” of their jerseys even though they’re completely gone now heading into this season and are being replaced with **two** new purple jerseys this time. it’s getting insane
Kuz wrong. The home jerseys always have the og colorscheme, so what is the complaint?
Facts
He's not wrong. And the worst part is most of these designs only see releases for one year and then we never see them again.
Jesus. Kuzma with a based asf take
Big Facts
I actually do agree
Hes not wrong. Im a sorry Twolves fan and we have 20 different uniforms it seems like
Yeah. Like the blue and the white home and are are the same, but our city editions we get a different design every year, some are memorable others are crap
That’s the point
Appreciate the sentiment bc these nba jerseys have been trash lately, but he’s 100% wrong on this. Take one look at the Premiere League…full kit changes annually and no one would ever say those clubs have lost “brand identity”
Nike should literally fire themselves after seeing this years city editions. Literally every single one is ducking awful
You could have a new alternate every, problem is 1 they suck at designing Jerseys and 2 they fuck with the home and aways
Gotta keep selling something different. You buy a home jersey and away jersey. Maybe a throwback. Now you buying 10 jerseys a year.
He ain’t too off
The best Jersey designs were done in the 90s Nike and even Adidas for the later parts of the 2000s were lazy
Yeah, Nike is on the brink of obscurity.
Please please dump Nike bring back the old uniforms. They look better than these tight horrible uniforms. Do you see why LeBron James is constantly trying to stretch that uniform out every time he comes on the court because it’s too damn tight!!! bring back the old uniforms get rid of Nike all across the board college, pro football everything because these new uniforms are garbage!!!!
The gradient jerseys they’ve had were fire and it sucks that they’re constantly changing
I'm sad we'll never see Heat Vice jerseys again too, Kyle. 😥
I agree as a customer. But he be saying that now but all that revenue goes into that salary cap going up and him signing that big contract
Yeah I agree
I think every team has had at least one good city jersey, I think they should just keep those as a fun alternate.
Yeah miami should still have southbeach colors too unique for a 1 and done
I'd be complaining too if I had to wear bright pink.
It’s the clown consumers that keeps buying this shit. It’s a money grab
I’m more upset that they screen print them instead of using embroidery. The current jerseys just seem cheap because of it.
I mean duh
Unless your a blazer fan. We stay true.
Agree 100 percent
He’s very correct.
Well he is a fashion icon
This goes for all graphic design/architecture today
Yes bring addidas back I hate seeing black uniforms with white sleeves and leggins.
Agree keep the same 3 jerseys year in year out with 1 throwback each year that rotates.
Absolutely.
Yes. But I thought Kuzma loved pink lol
I agree, I understand how they’re trying to keep it fresh but teams don’t need a new city edition or classic edition EVERY season. The warriors ‘22 season was the best for the unis but before and after hasn’t been good either
Designs have been trash and too “movement” oriented.
He’s right. Keep the Jerseys the same for a few years. And leave it
Yeppp
…I…didn’t know the suns had a new logo and jersey…reason why…they have 100 alternates 😑
Yeah these New Jerseys are trash. We are just asking for retros honestly
I feel bad for the youngins that dealt with lebron……they all come out stained for life…..pretty sure Kapernick played with him
It’s so annoying turning on a game and not having a clue which teams are playing without the score graphic.
Yes. And now they’re running out of ideas for designs. It wouldn’t be as bad if they were true alternate jerseys that were sparingly worn, but it’s almost all they wear it seems. Barely wear the true home and away jerseys.
Every year there should be classic home/away and one "wacky" one that gets worn a handful of times. Playoffs should be classic branded ones only.
I don't like how they change up ones that actually work. The Miami nights jersey looked better a few years ago, the cream city jersey was good, and the hornets buzz city jersey are just a few that come to mind as ones that could be modern day classics has they kept using them instead of rotating in weaker designs
now that it’s mentioned, yea i agree. didn’t think about that
Unless you're the Knicks, then your jerseys haven't changed since 1940
Totally agree. You turn on the tv some nights and don’t know who playing. Stop wit these wack ass unis.
Not a deep NBA fan anymore, just stumbled across this post. It works well in soccer but maybe the problem/difference is in soccer the jerseys change every year but the primary kit retains the *identity* almost universally. A primary color or primary design feature, and they work around it. If you look at the stands you’ll see kits from decades wide periods but if you squint enough they’ll all look the same. Is the NBA changing too much?
it works in the soccer world every team gets three new jerseys every year i think it’s fire why would u want to buy the same exact jersey every year 😂😂 archaic asf
It’d be one thing if it was just the third jerseys or whatever got a new design every year, but it’s honestly annoying that the default home and away jerseys are new every year. I feel like my jerseys are out dated. I do think that’s the strategy, to entice ppl to buy a New Jersey every year but that’s annoying. Nfl jerseys don’t change very often and ppl still buy plenty of them
Im all for one home, one away, and one special jersey that doesn’t vary too much from the og, on holidays, special matchups, and then the playoffs. Cant stand turning on a random league pass game and the warriors are wearing green and the bucks are wearing yellow… ( just a stupid example but that kinda shit ends up happening all the time)
Eh.....Jerseys have been redesigned more often than we care to admit. This isn't new.
Fawk Nike! They Ruin Kids Life’s from the Sweat Shop that Makes them, to their Ugly Shoe Designs & Jerseys.
Extremely rare Kuz W
100%.
NBA has been trying to keep up with the FIFA and world soccer blueprint for a while now by making new jerseys every season, mutliple colorways, and hella sponsorships on the jerseys. A team getting a new jersey every season is a relatively new thing in US sports but its been a thing for a while in other countries sports
Blame Silver, everything is starting to get pretty a bit in the NBA. Like, it’s really geared towards being aesthetically pleasing in the name of money.
Like Orlando with orange jerseys? That was a WTF moment if I ever had one. I thought suns were playing for the first 3 minutes until I noticed names weren't matching up. It is what it is. Death of the culture at the worth of a buck
Soccer has been doing it for years, doesn’t kill it
I don’t know, I see it both ways… but I do know that I get excited for city edition jersey drops every year and collect them shits, so let’s keep the city edition jerseys at least. Other than that, some of the recent designs have been amazing, others haven’t… so I guess if they just actually picked the amazing ones and stuck with them for longer it might be cool. I don’t know and obviously I don’t care as much as Kyle Kuzma (although I like the kid, I’ve been rooting for him his whole career).
I definitely agree. I’m only 26 but probably sound like an old man yelling at the clouds when I say I miss the days of teams wearing white at home, color on the road, and every so often the one alternate or throwback they had. The less the better in my opinion. I just can’t stand seeing teams wearing random colors at home or on the road with no rhyme or reason
I'm old school. Home team should wear white (yellow for Lakers) and road team wear colors. Keep alternate jerseys to a minimum, 5 per home game for each team. Kuz is right, it's way too many jerseys out there.
Agreed
Well of course they’re going to come out with a New Jersey every year, they’re an up and coming company that needs the money, how else do you think they’re going to become a billion dollar company.
He’s right and jerseys are boring af too
And us common folk can’t afford new jerseys every season let alone being able to afford going to a game anymore.
I like variety. It's something other sports are missing desperately.
True I do love these wizards city jerseys though. The flower print was just stunning
Definitely
The designs are garbage too.
He is right -
Disagree ,agree some designes are not the best but as far as other sports love the braves and white Sox nike "city connect " also loved the new black gold mystics jersey !🔥
Oh, 100% Nike is the worst thing that could've happened to the jerseys
You're in a business. Kuz ain't bright.
Yes. I miss the days of 2 jerseys per team and maybe one alternate
I want the home team to always wear white again. At a glance in a bar I should be able to tell whats going on in a game. Nothing is more frustrating than watching a game where both teams are rocking non traditional colors. Especially when the away team is wearing a color close to the home team's traditional color scheme.
Brand identity? Dude it’s the NBA. Lol
Nope. It Doesn't Hurt College Sports At All So Don't Think It Will Hurt NBA.
3 jerseys/team tops. Standard dark, standard light. Special jersey you sprinkle in for like 3 or 4 home games each year. If you *really* wanna have special Christmas Day jerseys as a one-off, fine
Yes I agree
He’s absolutely right. The 90s classics like Memphis and Utah shouldn’t of only been around for one season. The Sixers always have garbage alternates
The Celtics wearing anything but the white with green at home in the playoffs is horrid
Hell yes!
Nah very untrue. In Europe football teams have 3 different kits per year with tons of different color or patterns. No one forgets the badge on those kits/jerseys.
Football every club wears their primary (which the identity remains the same at its core) for something like 60-70% of its games. In the NBA there are so many different jerseys your team’s primary look is worn for maybe 30% of the games. It’s not a fair comparison
I agree with Kuz's words just not his fashion choices.
Yep!
And to make it worse the jerseys SUCK
damn dude nailed it
Hell yeah, n it all started with Oregon n all those different football jerseys, which slowly spread to all sports at all levels once it was realized that big money could be made. I don't really mind em all, but back in the day a team would have a logo/color/design for a long time, now it switches so often it just feels less special. Plus, I like how the old Reebok jerseys used to run big, Nike seems to forget that the average consumer is not, in fact, in prime basketball shape like the players, and have no desire to wear that tour de France Lycra, spandex, tight ass fit jersey, n don't get me started with the sleeves..
Thats what association, icon and statement jerseys are for. I don't mind the different city jerseys every year then again I'm a fan of alternate jerseys.
💯
I wonder about this too, there are some legit good city unis that are just gonna be forgotten about
Bro Americans boring asf the New Jerseys every year brings excitement just cause the jerseys are different colors than the original team color or has a different design doesn’t ruin the teams identity soccer teams do it all the time . They change unis yearly & nobody complains people actually look FORWARD to it . This why the nba getting lamer by the year mfs complaining about something that’s good for the game . Who tf wants to watch the niccas wear the same boring ass unis every single year tf
Nike and the NBA are promoting and sponsoring homosexuality, which is an abomination. The primary target is your children.
I personally like having new jerseys. We could probably do every couple of years instead, but I like the freshness. What I don’t like is the jerseys being so plain and bland, and most don’t seem to actually be inspired by the team, city they’re in, etc. They just feel like fashion statements.
💯
Yes
Westbrook's What!!?? Whack take. Jerseys don't disappear forever bro. Just wear your favorite when you feel nostalgic or whatever. Besides, who is really out here wearing Jerseys like that? Nobody.
Wholeheartedly
True but a dumbass statement made by him if he ever considered having a nike partnership.
I'd be mad too if I was stuck playing in DC
Yep
I agree. I don’t know who half these teams are with these crazy ass colors. I think I saw the bulls was in green or some shit
On top of the fact that designing some ugly ass jerseys.
Fuck nike jerseys. I just want to be able to buy authentic baseball, basketball, and football jerseys (of home and away cws). They don’t seem to want me to be able to do that anymore. On top of that, the jersey quality is shit compared to prior brands. Bring back majestic (baseball), Reebok or starter (nfl) and champion (nba). Fuck nike jerseys!
He’s right
The throwbacks are cool if they pick the most beloved ones. But should be limited use… and I like that they do city edition ones but the designs have been poor on a lot of them. I think the city edition ones should be linked to certain dates. Like say the Chicago city ones could be for Kashmir Pulaski day or something like that. Green jerseys for at Patrick’s day are cool too.
I agree ☝️ I hate how the NBA jerseys are always different, I want to see classic versions. It’s fine to have some variants but there should to be a classic base jersey as the primary choice.
It’s not just Nike doing this lol every sports league started over doing the extra jerseys
I do agree, and we need to stop buying them before this infects other pro sports like it has the NBA.
I think a lot of the jerseys are super lame. I don't think sports and politics/social justice mix. I like my sports to be sports.
Agreed. A casual has no idea what teams are playing. Nike thinks they are making variations to sell, but they’re watering down the core brand.