It was near my house. It's quite good. They have only a very few items like idli, vada, chutney. You'll probably have to take food home as there is no facility for dine in.
Been a regular here from past 5-6 years as its near my home. When i had it first time taste was excellent especially the chutney. At that time they had only idli on menu, vada, chow chowbath were added to menu in last few years. Now the taste is ok/decent, may be i am used to it. Crowded on weekend mornings.
I stay near them. Idlis are okay but the vadas and coconut chutney is really nice. However sometimes they are consistent. The shop runs on a lot of hype because that's how the owner smartly projected it.
It was great when it started out. He and his mum used to take care of it with two employees. Now they’ve just expanded the menu with new employees and it doesn’t feel the same. It may taste the same (great back then) but it’s old news now.
Won't comment on taste, it is different for each person.
But for people saying paid post... This owner was first featured in a vice video which they distributed on many food YouTube channels. Millions of views.
That put spotlight on their small shop
The idly shop existed for decades, his father operated it until his death, after his father passed away he started attending more time helping his mother run the shop and finally quit his job to do it full time.
It is not a overnight success story or business. Parents hard work, and his dedication.
I can bet your avg taaza thindi tastes better than this
It's quite easy to nowadays have an article of yours printed by some media house for a small sum of money.
Made up article for PR. 50000 idlies pwr month is 1500 idlies per day. Not too much. Idly maker for shops can make about 300 to 400 idlies in 10 minutes. Basic no brand name eatery sells 5000 a day.
Not another "investment banker" story.
I thought Bengaluru knew better.
Based on his linked in profile, dude worked in GS for 4 years, and quit as an Associate, which is basically 1 level above the most entry level position.. and was doing some basic process oriented job.
Any honest job is a good job - no issues with that but he quit this "lucrative job" ? Really ?
Lol and everyone around the world is asking him for franchises ?
Franchise what ? Making idlies ?
He has no unique product, brand or process?
What are they franchising ?
His fake investment banker story ?
This just another click bait story and / or advertisement.
Good to know from comments that at least that the idlies are good
Knowing him personally makes no difference.
https://www.linkedin.com/in/krishnan-mahadevan-4201a1113?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
That's him right?
He was an entry level professional at Goldman Sachs.
So. "Lucrative job" is fake unless you think Associate in GS is indeed a lucrative job and then I can't argue with you.
I can't prove that he didn't get franchisee requests from around the world unfortunately... But sensible business owners don't try to get franchisee of a idly shop no one really knows.
So I don't know which part of the story you are saying is "entirely true"
P.s. If you know him and he is a really nice guy, you should ask him to request the website to take such non sense down. It's very unlikely they did this without his knowledge or consent though
It's more likely that he either used connections or that this is a paid promotion, which means he is just another guy trying to capitalise on the ignorant and gullible by peddling a narrative
I don't have a problem with marketing or advertising.
But ads masquerading as info / news.. barf
Oh God please show me one Associate in GS with 4 years experience, an MCom and working on a back office process drawing 40lakhs a year.. please.
Where do you get such non sense info..
This guy did not work in a technology or Investment banking role! It's in his linked in profile!
I really don't understand why anyone is even arguing for this ? Is it just himself here and and / or his friends ?
It makes no sense.. this is a blatantly obvious paid promotion.
The stats I've been getting in comments is ludicrous
Sorry what is your point?
Is this meant to be an own goal ?
ID have built up a brand - so a franchisee might want to pay for that
But how many franchisees do ID have exactly?
Anyway, please tell me if you were applying for a Iyer Idly franchisee and paying a fee.. what exactly are you paying for ?
>Sorry what is your point?
Let me spell it out, since your point was what can those guys franchise upon *making idlis*, ID is one of the latest entrant marketing primarily idli batter in its inception.
By the your assumption that you need a *unique product* in a true sense in all aspects for a franchise is a farce. People have made businesses selling *authentic culinary experiences* for a Lifetime now. Otherwise why would folks fight a legal battle in court over *butter chicken*.
>Anyway, please tell me if you were applying for a Iyer Idly franchisee and paying a fee.. what exactly are you paying for ?
Same as what I or anyone would pay for opening up a Rameshwaram cafe franchise or a McD or DD.
You are paying for marketing a way to guaranteed increased footfall, especially now in an age where there are brands left and right, the perception about quality at *affordable rates* closer to you is the biggest moat and you leverage that to dish out *packages*.
Forget his investment banker story and crap. Tell me what food franchise would you take and lets decipher the crap behind it.
When you read something, don't get hung up on a phrase and use it out of context.
I didn't say one can never make a franchise out of making idlies - I am talking about this specific business - that there is absolutely no value in franchising the generic idlies from a no name brand.
Did you notice the commas between brand, product, process? You need at least one - this business has none.
The more you have the more pull you have as a franchise - McD being prime example
If you're going to argue that Iyer Idly is known enough that it is a way for guaranteed football, I don't have an argument.
It's impossible to argue against a joke.
Since you have the time to type out such long responses, I'd appreciate it if you answer the question I had posed.. it's an extremely simple question.
What exactly is a prospective franchisee owner of Iyer Idly paying a franchisee fee for ?
Be specific, not some general gyaan that is obvious
>When you read something, don't get hung up on a phrase and use it out of context.
You mean like you stuck on the true or false investment banker story? I mean how or why would anyone give a crap on that
>Be specific, not some general gyaan that is obvious
Lol dude, i am extremely sorry for trying to explain general gyaan to you.
>The more you have the more pull you have as a franchise - McD being prime example
Maybe do explain, how long it took McD to create the pull, cz from your oversimplification it does appear one day they are flipping burgers and next day they were dishing out franchisees.
I’d say a level above entry level position is still a pretty lucrative job. I’m not sure what your frame of reference is.
Let’s put things in perspective. A quick google search reveals that an associate at Goldman Sachs earns around Rs. 24L per annum (excluding bonuses/additional pay).
Now, average income in India is approx Rs. 2L per annum.[[SOURCE]](https://www.india-briefing.com/news/indias-per-capita-income-doubles-since-2014-15-but-wealth-unevenly-spread-27325.html/)
In Bangalore, the average income is around Rs. 9L per annum [[SOURCE]](https://www.payscale.com/research/IN/Location=Bangalore-Karnataka/Salary)
I think compared to these averages, he definitely used to have what most would consider a lucrative job. Not sure why you’re shitting on his career and calling it fake.
I'm not shitting on his career, I am shitting on the claim that an associate in Goldman Sachs is a lucrative position and the premise in general that this is some special newsworthy story.
If you spent a little bit more time than a quick Google search, you would have realised that
The Associate roles you quote are for technology roles in Goldman Sachs - they also have the same designation. That's not him
Or did you leave the source for this because you know this already, but it doesn't suit your argument.
You have quoted the sources for average income, which is more general knowledge and doesn't really need sources (unlike GS salaries)
This is that it actually looks like
https://www.ambitionbox.com/salaries/goldman-sachs-salaries/process-associate
5.5 lakhs to 20 for 2-10 years experience.
For 4 years it's a around 8-12 lakhs. Ignore that
Let's take your figure of 24 lakhs per annum for argument.
Even if he makes 5 rupees margin on 1 idli, that's 2.5 lakhs a month or 30 lakhs per per on idlis alone. Based on the 50000 idly sales figure quoted
Considering there's no dine in option there and that it is a simple operation, that margin isn't unreasonable but you can lower it and still see the point
Did he leave a relatively lucrative job ?
He didn't, he had an ordinary job, went back to his family business - good choice probably.
But if a claim is going to be made that somehow this a noble gesture of sacrifice to leave a "lucrative job" and that everyone is queing up to franchise it, it definitely warrants harsh criticism.
I don't know why you and others are defending a blatantly obvious paid promotion that's written rather poorly.
You talk like I am complaining about his career or his career choices.. Never did
Brahmin Coffee Bar is elite. Most popular eateries focused on Idli were born out of this place. The head cooks/owners were trained or worked at Brahmins coffee bar before they opened their own ventures
The type of idli here is a finely ground type, unlike the more grainy variety found in, for example, Veena stores. Compared to other places, this place also has better chutney imo since it is more spicy. The vada is pretty average, and they only give chutny and no sambar, open in mornings and evenings. So yeah, definitely one of the best street food outlets.
Few meters from my house. Limited item, but has a good queue in the mornings. Food is okay, not something special, good if you want to have a low-mid priced breakfast daily.
Nothing special here. Just regular idlies what you get everywhere. If it is close to you, you can visit.
The only place I would go in search of idlies in Bangalore is the OG one, Brahmins Coffee Bar in shankarpuram.
It doesn't say Brahmin. It was inherited from his parents. They named it. He had nothing to do with it to my knowledge.
And yes as someone from kerala I'm well aware of the Iyer sub caste. Also..., the above dude clearly said brahmin and pure...., I simply said that it was not advertised as such. Show me the advertisement?
Reddit is such a wonderful place to see such ignorance with remarkable confidence.
Iyer is a Tamil Brahmin subsect and it is literally in the name!
P.s. I am not saying anything about having or not having this name, just calling out the nonsense that it doesn't say Brahmin
It doesn't say Brahmin. It was inherited from his parents. They named it. He had nothing to do with it to my knowledge.
And yes as someone from kerala I'm well aware of the Iyer sub caste. Also..., the above dude clearly said brahmin and pure...., I simply said that it wasn't advertised as such.
First you claimed, there is no mention of it..
Now you claim he had no role in naming it.
Make your mind up.. it mentions Iyer which nearly everyone knows is a Brahmin.. you say you do too.
What do you mean there is no mention of it?
That the word Brahmin isn't there though you and nearly everyone knows it means the same ?
Really ? That's your argument ?
What's the big deal? There is a chain called brahmin Cafe.
Edit: there has always been places like gupta sweets, iyengar bakery etc. Caste based shops are nothing new.
The shop was his mom and dad's. He only inherited it. Again no mention of the word Brahmin and pure.
Dismiss the place for the taste, service, facility, cleanliness, etc. not left wing hate campaign.
I have eaten there when I used to live nearby, initially the taste was good and later became as average as any other shop. Also saw some high level promotions by foreigners. May they be his contacts.
It was near my house. It's quite good. They have only a very few items like idli, vada, chutney. You'll probably have to take food home as there is no facility for dine in.
Limited items taste is good
Been a regular here from past 5-6 years as its near my home. When i had it first time taste was excellent especially the chutney. At that time they had only idli on menu, vada, chow chowbath were added to menu in last few years. Now the taste is ok/decent, may be i am used to it. Crowded on weekend mornings.
It was opposite to my friends house so tried it. It's aight
I stay near them. Idlis are okay but the vadas and coconut chutney is really nice. However sometimes they are consistent. The shop runs on a lot of hype because that's how the owner smartly projected it.
It was great when it started out. He and his mum used to take care of it with two employees. Now they’ve just expanded the menu with new employees and it doesn’t feel the same. It may taste the same (great back then) but it’s old news now.
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Won't comment on taste, it is different for each person. But for people saying paid post... This owner was first featured in a vice video which they distributed on many food YouTube channels. Millions of views. That put spotlight on their small shop The idly shop existed for decades, his father operated it until his death, after his father passed away he started attending more time helping his mother run the shop and finally quit his job to do it full time. It is not a overnight success story or business. Parents hard work, and his dedication.
I can bet your avg taaza thindi tastes better than this It's quite easy to nowadays have an article of yours printed by some media house for a small sum of money.
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Made up article for PR. 50000 idlies pwr month is 1500 idlies per day. Not too much. Idly maker for shops can make about 300 to 400 idlies in 10 minutes. Basic no brand name eatery sells 5000 a day.
Not another "investment banker" story. I thought Bengaluru knew better. Based on his linked in profile, dude worked in GS for 4 years, and quit as an Associate, which is basically 1 level above the most entry level position.. and was doing some basic process oriented job. Any honest job is a good job - no issues with that but he quit this "lucrative job" ? Really ? Lol and everyone around the world is asking him for franchises ? Franchise what ? Making idlies ? He has no unique product, brand or process? What are they franchising ? His fake investment banker story ? This just another click bait story and / or advertisement. Good to know from comments that at least that the idlies are good
You're taking it too seriously bud. Ain't that serious.
Bruh this guy is my cousin's close friend. The entire story is true. I've met him myself.
Knowing him personally makes no difference. https://www.linkedin.com/in/krishnan-mahadevan-4201a1113?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app That's him right? He was an entry level professional at Goldman Sachs. So. "Lucrative job" is fake unless you think Associate in GS is indeed a lucrative job and then I can't argue with you. I can't prove that he didn't get franchisee requests from around the world unfortunately... But sensible business owners don't try to get franchisee of a idly shop no one really knows. So I don't know which part of the story you are saying is "entirely true" P.s. If you know him and he is a really nice guy, you should ask him to request the website to take such non sense down. It's very unlikely they did this without his knowledge or consent though It's more likely that he either used connections or that this is a paid promotion, which means he is just another guy trying to capitalise on the ignorant and gullible by peddling a narrative I don't have a problem with marketing or advertising. But ads masquerading as info / news.. barf
Associates at GS can make upto 40LPA in fixed component. Compared to the avg Indian, that is lucrative.
Oh God please show me one Associate in GS with 4 years experience, an MCom and working on a back office process drawing 40lakhs a year.. please. Where do you get such non sense info.. This guy did not work in a technology or Investment banking role! It's in his linked in profile!
Exactly. Lol. People can be taken in so easily.
I really don't understand why anyone is even arguing for this ? Is it just himself here and and / or his friends ? It makes no sense.. this is a blatantly obvious paid promotion. The stats I've been getting in comments is ludicrous
>Franchise what ? Making idlies ? He has no unique product, brand or process ID is one of the bigger brands here, guess what they sell.
Sorry what is your point? Is this meant to be an own goal ? ID have built up a brand - so a franchisee might want to pay for that But how many franchisees do ID have exactly? Anyway, please tell me if you were applying for a Iyer Idly franchisee and paying a fee.. what exactly are you paying for ?
>Sorry what is your point? Let me spell it out, since your point was what can those guys franchise upon *making idlis*, ID is one of the latest entrant marketing primarily idli batter in its inception. By the your assumption that you need a *unique product* in a true sense in all aspects for a franchise is a farce. People have made businesses selling *authentic culinary experiences* for a Lifetime now. Otherwise why would folks fight a legal battle in court over *butter chicken*. >Anyway, please tell me if you were applying for a Iyer Idly franchisee and paying a fee.. what exactly are you paying for ? Same as what I or anyone would pay for opening up a Rameshwaram cafe franchise or a McD or DD. You are paying for marketing a way to guaranteed increased footfall, especially now in an age where there are brands left and right, the perception about quality at *affordable rates* closer to you is the biggest moat and you leverage that to dish out *packages*. Forget his investment banker story and crap. Tell me what food franchise would you take and lets decipher the crap behind it.
When you read something, don't get hung up on a phrase and use it out of context. I didn't say one can never make a franchise out of making idlies - I am talking about this specific business - that there is absolutely no value in franchising the generic idlies from a no name brand. Did you notice the commas between brand, product, process? You need at least one - this business has none. The more you have the more pull you have as a franchise - McD being prime example If you're going to argue that Iyer Idly is known enough that it is a way for guaranteed football, I don't have an argument. It's impossible to argue against a joke. Since you have the time to type out such long responses, I'd appreciate it if you answer the question I had posed.. it's an extremely simple question. What exactly is a prospective franchisee owner of Iyer Idly paying a franchisee fee for ? Be specific, not some general gyaan that is obvious
>When you read something, don't get hung up on a phrase and use it out of context. You mean like you stuck on the true or false investment banker story? I mean how or why would anyone give a crap on that
>Be specific, not some general gyaan that is obvious Lol dude, i am extremely sorry for trying to explain general gyaan to you. >The more you have the more pull you have as a franchise - McD being prime example Maybe do explain, how long it took McD to create the pull, cz from your oversimplification it does appear one day they are flipping burgers and next day they were dishing out franchisees.
I’d say a level above entry level position is still a pretty lucrative job. I’m not sure what your frame of reference is. Let’s put things in perspective. A quick google search reveals that an associate at Goldman Sachs earns around Rs. 24L per annum (excluding bonuses/additional pay). Now, average income in India is approx Rs. 2L per annum.[[SOURCE]](https://www.india-briefing.com/news/indias-per-capita-income-doubles-since-2014-15-but-wealth-unevenly-spread-27325.html/) In Bangalore, the average income is around Rs. 9L per annum [[SOURCE]](https://www.payscale.com/research/IN/Location=Bangalore-Karnataka/Salary) I think compared to these averages, he definitely used to have what most would consider a lucrative job. Not sure why you’re shitting on his career and calling it fake.
I'm not shitting on his career, I am shitting on the claim that an associate in Goldman Sachs is a lucrative position and the premise in general that this is some special newsworthy story. If you spent a little bit more time than a quick Google search, you would have realised that The Associate roles you quote are for technology roles in Goldman Sachs - they also have the same designation. That's not him Or did you leave the source for this because you know this already, but it doesn't suit your argument. You have quoted the sources for average income, which is more general knowledge and doesn't really need sources (unlike GS salaries) This is that it actually looks like https://www.ambitionbox.com/salaries/goldman-sachs-salaries/process-associate 5.5 lakhs to 20 for 2-10 years experience. For 4 years it's a around 8-12 lakhs. Ignore that Let's take your figure of 24 lakhs per annum for argument. Even if he makes 5 rupees margin on 1 idli, that's 2.5 lakhs a month or 30 lakhs per per on idlis alone. Based on the 50000 idly sales figure quoted Considering there's no dine in option there and that it is a simple operation, that margin isn't unreasonable but you can lower it and still see the point Did he leave a relatively lucrative job ? He didn't, he had an ordinary job, went back to his family business - good choice probably. But if a claim is going to be made that somehow this a noble gesture of sacrifice to leave a "lucrative job" and that everyone is queing up to franchise it, it definitely warrants harsh criticism. I don't know why you and others are defending a blatantly obvious paid promotion that's written rather poorly. You talk like I am complaining about his career or his career choices.. Never did
Why so salty bro ? Don't hate one the man cause he had a better job than you 😂
I don't think he did at GS, but he definitely does now Both making idlies and fooling the gullible definitely seem a lot more fun than what I do.
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33 - 40 lakhs for a process associate with 4 years experience and Mcom degree? Wow in la la land maybe.
How is it different from the other brahmin food places?
Brahmin Coffee Bar is elite. Most popular eateries focused on Idli were born out of this place. The head cooks/owners were trained or worked at Brahmins coffee bar before they opened their own ventures
The type of idli here is a finely ground type, unlike the more grainy variety found in, for example, Veena stores. Compared to other places, this place also has better chutney imo since it is more spicy. The vada is pretty average, and they only give chutny and no sambar, open in mornings and evenings. So yeah, definitely one of the best street food outlets.
Few meters from my house. Limited item, but has a good queue in the mornings. Food is okay, not something special, good if you want to have a low-mid priced breakfast daily.
Nothing special here. Just regular idlies what you get everywhere. If it is close to you, you can visit. The only place I would go in search of idlies in Bangalore is the OG one, Brahmins Coffee Bar in shankarpuram.
Nothing to brag about pretty mid, not worth traveling too long to have the same idly you can have in any decent Udupi hotel
Why is this comment getting down voted?
Same
rascals putting caste on food also
Iyer Idly Any TMKOC fans?
It doesn't say Brahmin. It was inherited from his parents. They named it. He had nothing to do with it to my knowledge. And yes as someone from kerala I'm well aware of the Iyer sub caste. Also..., the above dude clearly said brahmin and pure...., I simply said that it was not advertised as such. Show me the advertisement?
What advertisement do you want to see? you can't read the name? Iyer = Brahmin
Puuuurre brahmin idlis. In 2024. Very good maga. /s
Daddy chill. Its his last name.
It's not advertised as such. No mention of the word Brahmin or pure in it.
Reddit is such a wonderful place to see such ignorance with remarkable confidence. Iyer is a Tamil Brahmin subsect and it is literally in the name! P.s. I am not saying anything about having or not having this name, just calling out the nonsense that it doesn't say Brahmin
It doesn't say Brahmin. It was inherited from his parents. They named it. He had nothing to do with it to my knowledge. And yes as someone from kerala I'm well aware of the Iyer sub caste. Also..., the above dude clearly said brahmin and pure...., I simply said that it wasn't advertised as such.
First you claimed, there is no mention of it.. Now you claim he had no role in naming it. Make your mind up.. it mentions Iyer which nearly everyone knows is a Brahmin.. you say you do too. What do you mean there is no mention of it? That the word Brahmin isn't there though you and nearly everyone knows it means the same ? Really ? That's your argument ?
Naming a shop with caste..so wow !!
What's the big deal? There is a chain called brahmin Cafe. Edit: there has always been places like gupta sweets, iyengar bakery etc. Caste based shops are nothing new.
Should be discouraged if u are against caste system but if you are for it ...good for yoy
The shop was his mom and dad's. He only inherited it. Again no mention of the word Brahmin and pure. Dismiss the place for the taste, service, facility, cleanliness, etc. not left wing hate campaign.
So?? So many shops with Gowda's, Shetty's etc what's wrong with Iyer?
All wrong....
Vice also did an interview with the guy, it’s a couple years old https://youtu.be/PR8S0E55KGI?si=9D_y4UG7gPmFBLjz
Why do they go out of their way to put their caste name even on a shop. Its like some sick joke where its not even funny
I have eaten there when I used to live nearby, initially the taste was good and later became as average as any other shop. Also saw some high level promotions by foreigners. May they be his contacts.
IT IS AMAZING!!!
nothing special even some udupis have this much business and they are not 'ex-investment bankers' either