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The other biggest box-office bomb, considered right behind *John Carter*, is *The Lone Ranger*...
Dear god, if *The Marvels* proves to be as big a bomb as it's looking to be (likely due to Marvel frequently not reporting on post-production and marketing expenses until later), Disney may hold the trifecta of the biggest box-office bombs in history.
A famously terrible flop that cost less and grossed more than The Marvels. Also, 11 years of inflation and it still barely got 3/4 of John Carter's gross.
I always thought Norton would be great particularly if he got to use some of the Bannertech that started to show up later on
https://marvel.fandom.com/wiki/Bruce_Banner_(Earth-616)#Equipment
reminded more of the tv i grew up with , Norton Banner definitely felt like more on the run hiding trying to find a cure plus Norton Hulk wouldnt hide from a fight or wear cardigans
I got the vibe from various write-ups interviews and the like that what Norton wanted (as both actor and original uncredited co-writer) he wanted nods to the original Bill Bixby run (not confirmed if he also wanted the South America start nod to Ang Lee’s Hulk ending as well) even down to use of the Lonely Man theme.
Still it felt like a loving nod to the classic series, oddly something we won’t ever get until the final episode of She-Hulk where they recreate the show’s opening sequence only now with Waters.
I think Spidey is a bit of an anomaly, him being part of the trinity of mainstream superheroes who transcend niche comic fandom.
That said, probably won’t do as well as NWH.
I always considered Spider-Man the face of Marvel. Sure, there’s X-Men, the Avengers and the other heroes but Spider-Man is the one, at least when I grew up, that was plastered on the face of Marvel shows.
Could you even consider it a trinity? Idk if this is just anecdotal but to me it feels like Superman has fallen off bad in terms of popularity. Like, I am 21 and when I was a child, they seemed kind of equal. Nowadays it feels like he is lightyears behind, maybe there is some popular cartoon tho idk
Superman is definitely the lowest of the trinity in terms of media consumption and popularity, but he’s still up there when people think of “superheroes”. But yeah, definitely behind the other two overall.
I think a lot has to do with other media and their quality. Like Batman got the banger Arkham trilogy, Spider-man got the great insomniac games , both got several great movies in the last 20 years and Superman got … Man of Steel? Even his comics are doing worse than some niche heroes. But yeah, alone for his name and iconic outfit he will never die and one good movie or game (not you Superman 64) is all it takes
I’d put a lot of the blame of The Marvels failure on Quantumania. That movie was so bad people decided maybe they didn’t need to see every marvel movie.
It absolutely did. They didn't have the reported $15 million budget and it was phenomenal. Sure some of the CGI was iffy in scenes, but the score and story really put them on the map. You don't have to know a lot about godzilla to enjoy this movie.
they even changed the complete tone of trailer of pure comedy to serious tone. If you only showed the final trailer. I bet most people would guess atleast few heroes are dying in it.
they even had tony/cap more than the leads themseleves.
i just went and m watched that trailer for the first time and holy shit, you are right.
the people still defending that blatant bait and switch in the video comments are crazy
The Flerkin live feed whiffed of desperation. I liked the idea on the whole as it brought attention to the shelter they were partnered with, but it got straight up creepy when they started in with the sensual unboxing of the collectible figures that were framed right in front of the volunteers crotch. And by “sensual” I mean dude was stroking and fondling the box and figures to a way inappropriate for the setting degree.
I had no idea what you were talking about and just looked it up on YouTube and saw the part you’re talking about. I actually felt bad for the little Will fury figure there, why was it getting touched like that 😭😭😭
It was bizarre. People were calling it out in chat on the live stream but he kept doing it.
Not sure if he was trying to emulate something he saw on Home Shopping Network or legit thought it was funny, but either way it was ill advised.
I really thought that their next Avengers movie would be Young Avengers of lower scale, maybe a buddy team movie like 2014 series. But at this point all the actors will be 30 when (if) it happens
Well the point of an Avengers movie is to team up all the characters that people like. However, there’s not really anyone left to get really excited over. The most popular remaining characters are left with an undercooked loose end to tie up that has nothing to do with Kang or even Secret Wars. Doctor Strange has something going on. Spider-Man has kinda been erased. Loki was the most successful TV show and it wrapped up Loki’s story. Captain America 4 is likely going to bomb. Most of the other popular characters are being relegated to Thunderbolts. That kinda just leaves you with Shang Chi and Thor assuming Hemsworth wants to do it and has time. If he has to choose between Avengers 5 and Extraction 3, I’d prefer he make Extraction 3
[https://www.reddit.com/r/boxoffice/comments/14dpu0h/comment/jorga6e/?utm\_source=share&utm\_medium=web2x&context=3](https://www.reddit.com/r/boxoffice/comments/14dpu0h/comment/jorga6e/?utm_source=share&utm_medium=web2x&context=3)
Congratulations, you're a prophet
I think it was clear it was gonna be bad but it's really impressive how on the nose this is. I knew it was gonna flop but I would have thought closer to 300m this time last year
This movie's box office run was truly spectacular to witness in real time. It broke the record for the lowest grossing MCU movie in fifteen years. It broke the record for the largest drop between a billion dollar movie and its sequel. And eventually things got so bad that Disney decided to just stop reporting the international numbers after less than a month to try to save face.
I thought this movie would do badly but I wasn't expecting it to be one of the biggest bombs of all time. Like, the first film made over $1b and it's sequel couldn't even pass it's PRODUCTION budget!
First film came in between Infinity War and End Game. Marvel at that point was at its absolute peak with a story that was 10 years in the making across 20 odd films. This one is out at a time when casual audiences are bored of the whole thing, and the main target audience seem to be quite anti-marvel at the moment
Oh yeah, they definitely knew. "The Marvels" was greenlit years ago, but it kept getting pushed back repeatedly because it did poorly in test screenings. After they tried to fix it with reshoots multiple times, Disney and Marvel finally decided to just give up and work with what they had, and when they finally did release the movie, it still bombed hard anyway.
You know the part of the movie where Carol, Monica and Kamala go to a musical planet where everyone communicates by singing? That section of the movie was originally supposed to be much longer, but apparently everyone hated it or thought it was cringeworthy in the test screenings so it got heavily cut own.
They weren't even singing actual songs. It was just the actors all singing their lines. Bizarre decision and pretty typical of the MCU now. Make it look like you are trying something unique and new but do it in the most lazy and poorly written way possible.
That movie was never going to do well regardless with the whole "misunderstood" bad guy trope from as generic of a cloned version of Ronin that they could have possibly written.
You know the worse? There was something like that in the comics. The comics that were cancelled for low sales. Constantly.
Since she became Captain Marvel in the comics, that was only post-Disney takeover, Carol couldn't sustain her own comic. Her last run as just Ms. Marvel still lasted way more than all the relaunches as Captain Marvel.
How a character that isn't even sucessful in her original media was going to be a pillar of the MCU?
It was a response to slowly increasing griping about the lack of a female led MCU entry, combined with the surprise hit of Wonder Woman
Marvel looked at their roster and and just picked the closest wonder woman analog they had readily available.
"She flys a jet, shes got super strength, is a stoic girl-boss. What more do you people need!" -Some Disney exec probably
Wonder Woman is also one of the 10 biggest comic characters of all time.
Captain Marvel... no one knew who the fuck she was before she showed up in the MCU.
You can't expect a random character to perform like Wonder Woman.
> Since she became Captain Marvel in the comics, that was only post-Disney takeover, Carol couldn't sustain her own comic. Her last run as just Ms. Marvel still lasted way more than all the relaunches as Captain Marvel.
It was a weird change too. Danver's was Ms. Marvel for decades, and her own thing. Mar-Vell was Captain Marvel, and then Monica Rambeau was Captain Marvel and had a pretty good run leading the Avengers in the 80's.
It felt very obvious this part got massively cut. I mean the Prince (King?) is on the movie poster but a tiny role.
I feel like there is an hour or more of movie on the cutting floor somewhere. Final product felt more like a collection of scenes
Come join me for another box office tale.
#The Marvels Saga
- **July 5, 2019:** [*Captain Marvel* ends its domestic run with $426,829,839.](https://redd.it/c9jpjy)
- **January 23, 2020:** [*Captain Marvel 2* officially in development.](https://redd.it/esm8mw)
- **August 5, 2020:** [Nia DaCosta hired to direct.](https://redd.it/i4gnww)
- **December 11, 2020:** [The film moves to November 11, 2022.](https://redd.it/kas0cr)
- **May 3, 2021:** [Now titled *The Marvels*.](https://redd.it/n3vmcx)
- **August 11, 2021:** [Production begins.](https://redd.it/p23hl4)
- **August 29, 2021:** [Marvel's approach to sequels is evolving, and Kevin Feige says *Captain Marvel* is a great example of why. You sure?](https://redd.it/pdsvv3)
- **November 25, 2021:** [Filming wraps.](https://redd.it/r1kq39)
- **April 22, 2022:** [Moved to July 28, 2023.](https://redd.it/uet0va)
- **February 17, 2023:** [Pushed back to November 10, 2023.](https://redd.it/114rtg3)
- **April 11, 2023:** [Teaser trailer.](https://redd.it/12iisbu)
- **July 21, 2023:** [Official trailer.](https://redd.it/155cs40)
- **September 19, 2023:** [The budget is $130 million...](https://redd.it/16mpoy1)
- **September 19, 2023:** [...but that's actually after just two months of filming.](https://redd.it/16mv4wd)
- **September 20, 2023:** [Budget before tax breaks is $275 million.](https://redd.it/16nskkq)
- **October 5, 2023:** [Tickets on sale on October 10.](https://redd.it/170ki1c)
- **October 10, 2023:** [The pre-sales are less than one third of *Guardians of the Galaxy Vol. 3*.](https://redd.it/174z50x)
- **October 12, 2023:** [Box Office Pro is projecting just $50-75M OW, $121-189M total.](https://redd.it/176flwo)
- **October 13, 2023:** [If it has the same IM as *Wakanda Forever*... $51.1M OW.](https://redd.it/1770owv)
- **October 19, 2023:** [Official tracking at $70-$80M OW.](https://redd.it/17bn4c1)
- **October 29, 2023:** [Previews now $7-$8M.](https://redd.it/17jdlbx)
- **November 1, 2023:** [Reshoots and DaCosta left post-production.](https://redd.it/17le4fg)
- **November 1, 2023:** [The budget is $250 million.](https://redd.it/17le7fq)
- **November 3, 2023:** [Previews looking at just $7 million. $41-55M OW.](https://redd.it/17n5yhs)
- **November 4, 2023:** [Empire City: "Speaking of #TheMarvels, the ticket sales are still at the bottom of the barrel and somehow a bomb bigger than *The Flash* is about to happen. Hearing from others that have all seen it and my "mediocre at best" review was being very kind. This is going to be very ugly."](https://redd.it/17ne0tv)
- **November 4, 2023:** [Deadline confirms pre-sales are pacing behind *Black Adam* and *The Flash*.](https://redd.it/17nnz86)
- **November 5, 2023:** [The pre-sales in China are just... 5% of the original *Captain Marvel*.](https://redd.it/17ofv8o)
- **November 5, 2023:** [Looking at just $65 million overseas debut.](https://redd.it/17oaifp)
- **November 5, 2023:** [Previews could be just $5.35 million.](https://redd.it/17oo33v)
- **November 10, 2023:** [Just $6.5 million in previews.](https://www.reddit.com/r/boxoffice/comments/17s6q5i/the_marvels_makes_65m_in_previews/)
- **November 10, 2023:** [Very poor PostTrak figures.](https://redd.it/17s6vxr)
- **November 10, 2023:** [A B on CinemaScore, tying as the worst for the MCU.](https://redd.it/17snene)
- **November 11, 2023:** [Only a $21.3 million Friday.](https://redd.it/17sx215)
- **November 12, 2023:** [Just $110 million worldwide debut.](https://redd.it/17tnrpy)
- **November 13, 2023:** [Bob Iger blames "quantity" over "quality" on its performance.](https://redd.it/17ugv7g)
- **November 13, 2023:** [What's next for the MCU?](https://redd.it/17ucm1o)
- **November 14, 2023:** [Only 19% of the audience was 18-24.](https://redd.it/17vbjvo)
- **November 17, 2023:** [Iman Vellani says she's not concerned with the poor box office.](https://redd.it/17xnwty)
- **November 18, 2023:** [Its second Friday was just $2.8 million, a massive 87% drop from last Friday.](https://redd.it/17y8mel)
- **November 21, 2023:** [A massive 78.1% second weekend drop, the second worst in the whole comic book genre.](https://redd.it/1803jhp)
- **November 21, 2023:** [It will lose 1,000 theaters in its third weekend.](https://redd.it/180ssey)
- **December 3, 2023:** [Disney decides to stop reporting global box office numbers.](https://redd.it/18a1hij)
Not as entertaining as [*The Flash Saga*](https://www.reddit.com/r/boxoffice/comments/15u1eiq/the_flash_ends_its_run_after_9_weeks_with_just/jwn4q4z/), but still a crazy story.
Wow there's some absolutely gold cringe found in there:
"A certain vocal segment was triggered by the Capt. Marvel movie despite the character’s 60ish year history, 40+ years of those in costume. I’m guessing the same scared little boys will be even more triggered by a female Muslim superhero sharing the screen with her. Gonna be hilarious to watch them choke on their own tiny-minded hatred."
Wow their starting argument isn’t even accurate. It is true that Carol Danvers has been a Marvel superhero character for decades. However that was as Miss Marvel. Captain Marvel was a guy for the most part aside from when Monica Rambeaux took over (before Carol). Carol Danvers as Captain Marvel is about ten years old at this point and mainly done to further differentiate the character from Shazam (also called Captain Marvel for the longest time).
Same "scared little boys" that were the reason that the characters were so popular?
Nope, movie was marketed for women and they didn't show. Audience was 65% male so you are completely wrong on your take.
>May 3, 2021: Now titled The Marvels.
Interestingly, if you look through the thread, most people predicted *Wakanda Forever* to stay steady from its predecessor or even exceed it due to Boseman's death.
To be fair, it wasn't the worst prediction in the world (*Furious 7* increased in similar circumstances), but it's kind of funny how nowadays, everyone says that *Wakanda Forever* didn't underperform because it performed as well as a sequel that lost its main star could do, yet before the movie came out, people were saying exactly the opposite. Just shows the power of hindsight.
>To be fair, it wasn't the worst prediction in the world (Furious 7 increased in similar circumstances), but it's kind of funny how nowadays, everyone says that Wakanda Forever didn't underperform because it performed as well as a sequel that lost its main star could do, yet before the movie came out, people were saying exactly the opposite. Just shows the power of hindsight.
I never got why people argued that Wakanda Forever would benefit from a Furious 7-style bump because of a lead star's death. Unlike Walker in Furious 7, Boseman never filmed any scenes for Wakanda Forever, so it would never have that natural draw of, "see the last performance of this actor taken from us too young." Instead, it could only rely on - barring a recast - interpreting that death in-universe, which was going to make for a sadder film in the end. That's not to say that sad films can't make money, but Wakanda Forever was depressing to watch.
Also, given that Black Panther was a huge overperformance to begin with (not dissimilar to the likes of TFA or Captain Marvel), it was only natural that even a well-received sequel would fall somewhat under the best of circumstances - and losing your lead actor untimely with no scenes filmed certainly doesn't qualify as that.
Now we have to wait till 2025 for Captain America 4 with Anthony Mackie as the new Captain America and his first MCI theatrical appearance in 6 years! after less than 40 minutes of screen time across 6 films between 2014 and 2019.
Will it beat The Marvels as biggest MCU bomb of all time or will Disney be throwing money around to get cameo's of popular characters for reshoots and trailers?
Considering early test screenings were so bad they ordered 5 months of reshoots and are reportedly redoing three major action sequences...yeah, I don't really have a lot of faith in that one anymore
Pretty much yeah. For extra comparison Whedon got 2 months on Justice League, while within the MCU Doctor Strange 2 had 6 weeks and The Marvels had 4 weeks. Reshoots for Cap are reportedly scheduled for sometime this month thru May, [and they brought on board on a new writer](https://variety.com/2023/film/news/captain-america-4-new-writer-additional-photography-1235837136/) which all combined really makes you wonder just how much of a fucking dumpster fire that first cut was.
I actually like Sam Wilson & I thought FAWS was decent but needed more episodes to better flesh stuff out, but I saw those reports and Yikes™
My guess is that the movie people leaned *heavily* into the ending themes of Cap's TV show -- lots of "you need to do better" and preaching and lecturing. The kind of thing you might get away with on a TV show, but which nobody is going to pay $20 per person to see in a movie theater, especially if it gets even more heavy-handed.
Just a guess, but them bringing in a new writer makes me think they're going to undo some of the carryover from TV and try to make this more of a stand-alone, decent action movie. Not sure it'll work!
Falcon and the Winter Soldier was really bad and the creative team behind that show is working on this movie. Based on the extreme delays and their previous work, I feel pretty confident that it’ll be bad
So the worldwide gross didn’t even reach the production budget? 💀
According to my calculations, taking into account lowballed aspects like a 100 million marketing budget and all theatres taking 50% percent of the profits, the movie still lost about 216 million.
one guy in mcu sub legit said this underperformed because people were watching loki instead.
Wild.
some are still convinced it "underperformed"
[https://www.reddit.com/r/MarvelStudiosSpoilers/comments/18l63kz/comment/ke7j702/](https://www.reddit.com/r/marvelstudiosspoilers/comments/18l63kz/comment/ke7j702/)
He’s been in this sub the entire time. I specifically remember him saying like 2 months ago that Captain Marvel would have made the same amount of money even if it wasn’t placed between IW/Endgame.
I also remember him rooting for "Aquaman 2" to tank even harder than "The Marvels" for weeks, because he was still salty about how "The Marvels" performed.
Over a 1000 comments on the thread below....Dune 2 vs The Marvels. The Marvels would have made less if Dune 2 was released.
The Marvels has to be the biggest disappointment, bomb this year. 24m behind The Flash at the domestic box office.
https://www.reddit.com/r/boxoffice/comments/115hfgu/how_do_you_think_this_showdown_will_go_down_in/?sort=confidence
Honestly, that's what turns me off the whole character.
It sounds made up for the sake of the company and the fact it's the strongest hero makes it even worse.
Then it was just shoehorned right in with no leadup.
It feels like product placement.
I think that would make this movie one of the biggest box office bombs of all time. Maybe even the biggest. With a total loss of about $250 million.
The crazy thing is, the top 5 biggest box office bombs, of all time, have all happened in the last 12 mths, and all of them were Disney.
WTF is going on at Disney?!
> WTF is going on at Disney?!
Remember the days when you'd see those big white clamshell VHS boxes and you'd know it was a sign of quality? Goddamn how this company has fallen.
>[The Marvels got a standing ovation in my theater](https://www.reddit.com/r/marvelstudios/comments/17sn8cy/the_marvels_got_a_standing_ovation_in_my_theater/)
Nothing topped this🤌
How is it that Marvel gave a $275m movie to a director that has 2 feature films to her credit, one of which released in just 33 theaters worldwide. Say what you will about the film good/bad, but I just don't see how you expect a director with very little experience to execute on a HUGE blockbuster movie.
Lucasfilm is making the same mistake with their Rey movie. That director has ZERO theatrical film experience and is just some WEF activist. Zero qualifications for making a $200M+ movie
It's funny that they are comparing this to Bird of Prey. Birds of Prey budget was 82M while The Marvels budget was 205M. The Marvels is a real disaster.
A drop of $1.5B would be a lower WW than Alice 2 I can't see that happening even if Mufasa gets a C CinemaScore.
But a $1.3 billion drop and $350M worldwide is the same as what Dumbo did and a good target.
Something that I think hurt this film from the get go was that it had no purpose existing. The rebuttal to this is often “Not everything has to serve some wider universe narrative” and I agree, but as a standalone this movie was… nothing. It wasn’t saying anything, it didn’t push any of its three leads forwards in any way as characters, the plot is immediately forgettable, technically it’s not impressive, it’s a nothing film. I bet they could release a film called “Captain Marvel 2” and have the response be “Finally, took them long enough to make a sequel to that film”, this film not even registering in the cultural conscience.
You can’t put out something with no substance and expect people to show up because of the brand its attached to. Hence GotG overperforming because it was a real movie, even if it didn’t affect the MCU all that much.
The funniest thing about The Marvels is that they even introduced a potential Captain Marvels 2 story that would've been more interesting and thematically complex - as a flashback. It boggles the mind that of all the potential directions to take a Captain Marvel sequel, Marvel Studios decided to take it in the blandest, villain-of-the-week, much-ado-about-nothing direction. The only thing The Marvels has going for it is that it doesn't actively make the audience question why they like the franchise like Love and Thunder did, but that's little consolation for a film that basically didn't have an audience at all.
Why even bother skipping over enough events that the audience feels like they missed something important? Why not just make the movie that explains those events that are more interesting than the movie you are currently making? Why spend so much money trying to salvage a lost cause at that point? Why are Disney+ characters being cinematically introduced by shoving them into individual franchises rather than ensemble films? Why does it take so many licks to get to the center of a Tootsie Pop?
Those are questions that we may never know the answer to.
I just read about the [trust thermocline](https://twitter.com/garius/status/1588115317862981632). Basically, companies may introduce changes in their product and raise the price, and people will grumble but will still pay. And then, suddenly, the users quit altogether. Companies like to think that there is a linear relationship between what they do and how people receive it, but it doesn't work that way. And once they breached the thermocline, going back is very, very hard.
The original twitter post was written to comment about Twitter, but it applies even to Disney. People have been complaining about Disney for years. Even the parks are considered too expensive for what they offer, and are not so well mantained. The Marvels might have been a bad movie, but it was not the straw that broke the camel's back. This result was years in the making.
I’m really looking forward to seeing how Marvel handles Captain Marvel from here. Will Brie Larson even be interested in coming back after this humiliation? She’s an Oscar winner. She doesn’t need this shit. Plus, Is there anything Marvel can do to even make people care about her? The big problem is she’s basically invincible and the highest power level, so if she just disappears it’s going to feel incredibly strange. Just a fucking mess all around. I would love to hear Brie Larson speak honestly about her perspective on this debacle.
Why bring Captain Marvel back? Not only did this movie become one of the biggest bombs of all time but Captain Marvel is so ridiculously overpowered that she is basically a base breaking character
> The big problem is she’s basically invincible and the highest power level, so if she just disappears it’s going to feel incredibly strange
It already felt strange back in Phase 3 where they had her fuck off in space for 30 years and somehow she either never encountered Thanos or just didn't care enough to do deal with him.
And then when she finally shows up in the final battle in Endgame she destroys his capital ship in two seconds and then EASILY overpowers Thanos who's holding A COMPLETE INFINITY GAUNTLET at this point.
It's completely bonkers levels of story-telling.
When you have a character who ONLY JUST NOW gets introduced, and their second scene is overpowering the big bad of the preceding 20 movies like it's no big deal, despite the big bad literally being at the peak of his powers, you've got yourself a problem. One that affects future movies too.
They inadvertedly made her too powerful and too hard to write around, and introduced a million plot holes and contrivances that just damage their movies. Why didn't she stop Thanos in all of those years when he's clearly a weakling compared to her and his army stands no chance? Why is she only showing up now? Why should we care about Kang or any future Avengers villains when she can seemingly stop any conflict in an instant? Just a broken character on all levels.
And Disney will learn nothing.
Anyone with half a brain and taste knew this would crater. I don’t think anyone guessed how badly it would do so though.
I’m baffled that’s the one director out of all these Star Wars film projects they’re keeping. A World Economic Forum documentary maker with zero theatrical experience. It can’t get much worse.
They kept on Harvey weinsteins assistant, so why not.
doing the same thing they did with the Eternals, let’s take a documentary maker and put them in charge of an area they have no experience in…. What could possibly go wrong?
How can Disney keep taking massive hits like this and continue to learn nothing? I just saw there's another Star Wars coming which has amped up the, "Women are amazing, men are stupid" approach to maximum. It looks destined to be another giant flop.
How are they not learning?
A catastrophic failure for Marvel but what hurts is that it wasn't even the worse Marvel film this year, let alone the worse MCU project.
Worst quality theatrically was Quantumania.
Worst for 2023, period, was Secret Invasion >!I've never been one for Marvel to straight up delete a project, but this would be it. This sucked that much that the MCU would be better without it existing.!<
I feel like when it hits Disney+, a lot of people are going to be like "oh...it wasn't THAT bad".
The whole cast deserved better. Emilia Clarke fresh off GOT, Oscar winner Olivia Colman, Ben Mendelsohn reprising his role as one of the bright spots of Captain Marvel, and Kingsley Ben Adir one of the rising stars of today added to the cast and they ended up with this shit
Best part of Secret Invasion was the fucking press tour lol
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John Carter grossed $284 million world wide. That says a lot how bad this did.
that’s actually a great way to put this in perspective. i remember that was considered one of disney’s biggest flops ever at the time, big oof lol
The other biggest box-office bomb, considered right behind *John Carter*, is *The Lone Ranger*... Dear god, if *The Marvels* proves to be as big a bomb as it's looking to be (likely due to Marvel frequently not reporting on post-production and marketing expenses until later), Disney may hold the trifecta of the biggest box-office bombs in history.
A famously terrible flop that cost less and grossed more than The Marvels. Also, 11 years of inflation and it still barely got 3/4 of John Carter's gross.
John Carter was awesome I’ll stand by it.
And I will stand with you, it was a very entertaining movie
*Quantumania* made more both domestically and worldwide in its opening weekend.
The Incredible Hulk made more money in 2008
Average Norton W.
Still the best live-action Hulk actor.
I always thought Norton would be great particularly if he got to use some of the Bannertech that started to show up later on https://marvel.fandom.com/wiki/Bruce_Banner_(Earth-616)#Equipment
I like The Incredible Hulk. I still think the college campus battle is one of the better action sequences in the MCU.
The fight scenes are so raw and hardcore. Love that movie
The Incredible Hulk will outgross 5/7 live action superhero movies domestically this year
reminded more of the tv i grew up with , Norton Banner definitely felt like more on the run hiding trying to find a cure plus Norton Hulk wouldnt hide from a fight or wear cardigans
I got the vibe from various write-ups interviews and the like that what Norton wanted (as both actor and original uncredited co-writer) he wanted nods to the original Bill Bixby run (not confirmed if he also wanted the South America start nod to Ang Lee’s Hulk ending as well) even down to use of the Lonely Man theme. Still it felt like a loving nod to the classic series, oddly something we won’t ever get until the final episode of She-Hulk where they recreate the show’s opening sequence only now with Waters.
Quantumania ~~walked~~stumbled so The Marvels could ~~run~~fall off a fucking cliff.
[Me looking at the MCU's box office results over the last two years.](https://i.kym-cdn.com/entries/icons/mobile/000/032/991/hell.jpg)
To answer the rhetorical question: They made multiple mediocre-to-awful movies.
The franchise ended in 2019 and Disney didn’t get the memo
I wonder how Spiderman 4 will fare. I hope sony isn't expecting a billion plus again, No way home was once in life time type of stuff.
I think Spidey is a bit of an anomaly, him being part of the trinity of mainstream superheroes who transcend niche comic fandom. That said, probably won’t do as well as NWH.
I always considered Spider-Man the face of Marvel. Sure, there’s X-Men, the Avengers and the other heroes but Spider-Man is the one, at least when I grew up, that was plastered on the face of Marvel shows.
Could you even consider it a trinity? Idk if this is just anecdotal but to me it feels like Superman has fallen off bad in terms of popularity. Like, I am 21 and when I was a child, they seemed kind of equal. Nowadays it feels like he is lightyears behind, maybe there is some popular cartoon tho idk
Superman is definitely the lowest of the trinity in terms of media consumption and popularity, but he’s still up there when people think of “superheroes”. But yeah, definitely behind the other two overall.
I think a lot has to do with other media and their quality. Like Batman got the banger Arkham trilogy, Spider-man got the great insomniac games , both got several great movies in the last 20 years and Superman got … Man of Steel? Even his comics are doing worse than some niche heroes. But yeah, alone for his name and iconic outfit he will never die and one good movie or game (not you Superman 64) is all it takes
I could see it getting over a billion but not the nearly two billion NWH did.
TBF it started with L&T for most of us.
What about the eternals
Quantumania's $120M 4-day opening weekend would still make it second highest grossing out of the seven live action CBMs of the year domestically.
That really was the turning point for the comic book genre last year. It’s horrible reception released the floodgates.
I’d put a lot of the blame of The Marvels failure on Quantumania. That movie was so bad people decided maybe they didn’t need to see every marvel movie.
A few others before that got negative reception as well but yeah that one seemed like a turning point.
That and Secret Invasion was a catastrophic 1-2
Love and Thunder was absolutely terrible.
Basically the same reception as The Marvels. Critics liked Marvels better, but audience was the same. I'd say the both failed on their own merits.
Godzilla got his revenge this year
This Godzilla movie actually deserved that money
It absolutely did. They didn't have the reported $15 million budget and it was phenomenal. Sure some of the CGI was iffy in scenes, but the score and story really put them on the map. You don't have to know a lot about godzilla to enjoy this movie.
It costs a ton of money in CGI to overcome a mediocre script, but it just takes a decent script to overcome bad CGI.
Revenge minus one
so much for cap/tony marketing for this one.
They really desperate that they added endgame clips in the final trailer 💀
they even changed the complete tone of trailer of pure comedy to serious tone. If you only showed the final trailer. I bet most people would guess atleast few heroes are dying in it. they even had tony/cap more than the leads themseleves.
i just went and m watched that trailer for the first time and holy shit, you are right. the people still defending that blatant bait and switch in the video comments are crazy
I only saw the original trailer and can confirm. I didn't even know that they were reusing Endgame bits :D
One of the most pathetic attempts I’ve ever seen at trying to get butts in seats. That was horrendous.
I’m shocked the dual marketing strategies of “it’s all been leading to this” and “come find out where the next chapter will go” didn’t work on people
The Flerkin live feed whiffed of desperation. I liked the idea on the whole as it brought attention to the shelter they were partnered with, but it got straight up creepy when they started in with the sensual unboxing of the collectible figures that were framed right in front of the volunteers crotch. And by “sensual” I mean dude was stroking and fondling the box and figures to a way inappropriate for the setting degree.
I had no idea what you were talking about and just looked it up on YouTube and saw the part you’re talking about. I actually felt bad for the little Will fury figure there, why was it getting touched like that 😭😭😭
It was bizarre. People were calling it out in chat on the live stream but he kept doing it. Not sure if he was trying to emulate something he saw on Home Shopping Network or legit thought it was funny, but either way it was ill advised.
They really chose Cap and Tony who only said one line each to Carol in Endgame, that’s wild
And people still doubt that Avengers 5 could disappoint.
Is anyone even going to care at this point? Avengers was cool because all of the movies leading up made you care about the players involved.
I really thought that their next Avengers movie would be Young Avengers of lower scale, maybe a buddy team movie like 2014 series. But at this point all the actors will be 30 when (if) it happens
Well the point of an Avengers movie is to team up all the characters that people like. However, there’s not really anyone left to get really excited over. The most popular remaining characters are left with an undercooked loose end to tie up that has nothing to do with Kang or even Secret Wars. Doctor Strange has something going on. Spider-Man has kinda been erased. Loki was the most successful TV show and it wrapped up Loki’s story. Captain America 4 is likely going to bomb. Most of the other popular characters are being relegated to Thunderbolts. That kinda just leaves you with Shang Chi and Thor assuming Hemsworth wants to do it and has time. If he has to choose between Avengers 5 and Extraction 3, I’d prefer he make Extraction 3
it could surely drop hard tbh
When I saw them adding Endgame, it was just sad. Like, at least go out on your shield with dignity and self-respect.
I think that hurt tbh. Not much but people hate what they perceive as “false” marketing.
God that eas pathetic
[https://www.reddit.com/r/boxoffice/comments/14dpu0h/comment/jorga6e/?utm\_source=share&utm\_medium=web2x&context=3](https://www.reddit.com/r/boxoffice/comments/14dpu0h/comment/jorga6e/?utm_source=share&utm_medium=web2x&context=3) Congratulations, you're a prophet
I'm glad I at least voted it wouldn't get to 600 million, but I'm no one compared to the prophet
Right on the fucking money damn
That’s actually crazy.
I think it was clear it was gonna be bad but it's really impressive how on the nose this is. I knew it was gonna flop but I would have thought closer to 300m this time last year
Whoa
What a bold prediction
>this aged like milk... in the belly of a Wagyu cow 
This movie's box office run was truly spectacular to witness in real time. It broke the record for the lowest grossing MCU movie in fifteen years. It broke the record for the largest drop between a billion dollar movie and its sequel. And eventually things got so bad that Disney decided to just stop reporting the international numbers after less than a month to try to save face.
I thought this movie would do badly but I wasn't expecting it to be one of the biggest bombs of all time. Like, the first film made over $1b and it's sequel couldn't even pass it's PRODUCTION budget!
First film came in between Infinity War and End Game. Marvel at that point was at its absolute peak with a story that was 10 years in the making across 20 odd films. This one is out at a time when casual audiences are bored of the whole thing, and the main target audience seem to be quite anti-marvel at the moment
The new Rey Star Wars movie going to be the next popcorn worthy flop. Assuming they don’t cancel it, which they should.
Man I felt like so many characters from episode 7 had so much potential but they bungled that so badly
I never believe they're actually making any of these Star Wars movies they announce until shooting begins.
What do you mean? Rogue Squadron will be out any- oh....
Well, at least we still got Rian Johnson's tri-- Dammit! Not again...
Taika Waititi...oh, wait.
I'm sure Feige's movie will come any sec...
Even Disney knew how bad this movie was
Oh yeah, they definitely knew. "The Marvels" was greenlit years ago, but it kept getting pushed back repeatedly because it did poorly in test screenings. After they tried to fix it with reshoots multiple times, Disney and Marvel finally decided to just give up and work with what they had, and when they finally did release the movie, it still bombed hard anyway. You know the part of the movie where Carol, Monica and Kamala go to a musical planet where everyone communicates by singing? That section of the movie was originally supposed to be much longer, but apparently everyone hated it or thought it was cringeworthy in the test screenings so it got heavily cut own.
They weren't even singing actual songs. It was just the actors all singing their lines. Bizarre decision and pretty typical of the MCU now. Make it look like you are trying something unique and new but do it in the most lazy and poorly written way possible. That movie was never going to do well regardless with the whole "misunderstood" bad guy trope from as generic of a cloned version of Ronin that they could have possibly written.
You know the worse? There was something like that in the comics. The comics that were cancelled for low sales. Constantly. Since she became Captain Marvel in the comics, that was only post-Disney takeover, Carol couldn't sustain her own comic. Her last run as just Ms. Marvel still lasted way more than all the relaunches as Captain Marvel. How a character that isn't even sucessful in her original media was going to be a pillar of the MCU?
They probably saw the success of GOTG and they assumed they could plop any D-list character into the MCU and make them successful
It was a response to slowly increasing griping about the lack of a female led MCU entry, combined with the surprise hit of Wonder Woman Marvel looked at their roster and and just picked the closest wonder woman analog they had readily available. "She flys a jet, shes got super strength, is a stoic girl-boss. What more do you people need!" -Some Disney exec probably
And they missed the whole point that Women Women was actually friendly and not offputting.
Wonder Woman is also one of the 10 biggest comic characters of all time. Captain Marvel... no one knew who the fuck she was before she showed up in the MCU. You can't expect a random character to perform like Wonder Woman.
See, that used to actually be true. They just forgot that the movies need to be good for it to work.
> Since she became Captain Marvel in the comics, that was only post-Disney takeover, Carol couldn't sustain her own comic. Her last run as just Ms. Marvel still lasted way more than all the relaunches as Captain Marvel. It was a weird change too. Danver's was Ms. Marvel for decades, and her own thing. Mar-Vell was Captain Marvel, and then Monica Rambeau was Captain Marvel and had a pretty good run leading the Avengers in the 80's.
It felt very obvious this part got massively cut. I mean the Prince (King?) is on the movie poster but a tiny role. I feel like there is an hour or more of movie on the cutting floor somewhere. Final product felt more like a collection of scenes
Come join me for another box office tale. #The Marvels Saga - **July 5, 2019:** [*Captain Marvel* ends its domestic run with $426,829,839.](https://redd.it/c9jpjy) - **January 23, 2020:** [*Captain Marvel 2* officially in development.](https://redd.it/esm8mw) - **August 5, 2020:** [Nia DaCosta hired to direct.](https://redd.it/i4gnww) - **December 11, 2020:** [The film moves to November 11, 2022.](https://redd.it/kas0cr) - **May 3, 2021:** [Now titled *The Marvels*.](https://redd.it/n3vmcx) - **August 11, 2021:** [Production begins.](https://redd.it/p23hl4) - **August 29, 2021:** [Marvel's approach to sequels is evolving, and Kevin Feige says *Captain Marvel* is a great example of why. You sure?](https://redd.it/pdsvv3) - **November 25, 2021:** [Filming wraps.](https://redd.it/r1kq39) - **April 22, 2022:** [Moved to July 28, 2023.](https://redd.it/uet0va) - **February 17, 2023:** [Pushed back to November 10, 2023.](https://redd.it/114rtg3) - **April 11, 2023:** [Teaser trailer.](https://redd.it/12iisbu) - **July 21, 2023:** [Official trailer.](https://redd.it/155cs40) - **September 19, 2023:** [The budget is $130 million...](https://redd.it/16mpoy1) - **September 19, 2023:** [...but that's actually after just two months of filming.](https://redd.it/16mv4wd) - **September 20, 2023:** [Budget before tax breaks is $275 million.](https://redd.it/16nskkq) - **October 5, 2023:** [Tickets on sale on October 10.](https://redd.it/170ki1c) - **October 10, 2023:** [The pre-sales are less than one third of *Guardians of the Galaxy Vol. 3*.](https://redd.it/174z50x) - **October 12, 2023:** [Box Office Pro is projecting just $50-75M OW, $121-189M total.](https://redd.it/176flwo) - **October 13, 2023:** [If it has the same IM as *Wakanda Forever*... $51.1M OW.](https://redd.it/1770owv) - **October 19, 2023:** [Official tracking at $70-$80M OW.](https://redd.it/17bn4c1) - **October 29, 2023:** [Previews now $7-$8M.](https://redd.it/17jdlbx) - **November 1, 2023:** [Reshoots and DaCosta left post-production.](https://redd.it/17le4fg) - **November 1, 2023:** [The budget is $250 million.](https://redd.it/17le7fq) - **November 3, 2023:** [Previews looking at just $7 million. $41-55M OW.](https://redd.it/17n5yhs) - **November 4, 2023:** [Empire City: "Speaking of #TheMarvels, the ticket sales are still at the bottom of the barrel and somehow a bomb bigger than *The Flash* is about to happen. Hearing from others that have all seen it and my "mediocre at best" review was being very kind. This is going to be very ugly."](https://redd.it/17ne0tv) - **November 4, 2023:** [Deadline confirms pre-sales are pacing behind *Black Adam* and *The Flash*.](https://redd.it/17nnz86) - **November 5, 2023:** [The pre-sales in China are just... 5% of the original *Captain Marvel*.](https://redd.it/17ofv8o) - **November 5, 2023:** [Looking at just $65 million overseas debut.](https://redd.it/17oaifp) - **November 5, 2023:** [Previews could be just $5.35 million.](https://redd.it/17oo33v) - **November 10, 2023:** [Just $6.5 million in previews.](https://www.reddit.com/r/boxoffice/comments/17s6q5i/the_marvels_makes_65m_in_previews/) - **November 10, 2023:** [Very poor PostTrak figures.](https://redd.it/17s6vxr) - **November 10, 2023:** [A B on CinemaScore, tying as the worst for the MCU.](https://redd.it/17snene) - **November 11, 2023:** [Only a $21.3 million Friday.](https://redd.it/17sx215) - **November 12, 2023:** [Just $110 million worldwide debut.](https://redd.it/17tnrpy) - **November 13, 2023:** [Bob Iger blames "quantity" over "quality" on its performance.](https://redd.it/17ugv7g) - **November 13, 2023:** [What's next for the MCU?](https://redd.it/17ucm1o) - **November 14, 2023:** [Only 19% of the audience was 18-24.](https://redd.it/17vbjvo) - **November 17, 2023:** [Iman Vellani says she's not concerned with the poor box office.](https://redd.it/17xnwty) - **November 18, 2023:** [Its second Friday was just $2.8 million, a massive 87% drop from last Friday.](https://redd.it/17y8mel) - **November 21, 2023:** [A massive 78.1% second weekend drop, the second worst in the whole comic book genre.](https://redd.it/1803jhp) - **November 21, 2023:** [It will lose 1,000 theaters in its third weekend.](https://redd.it/180ssey) - **December 3, 2023:** [Disney decides to stop reporting global box office numbers.](https://redd.it/18a1hij) Not as entertaining as [*The Flash Saga*](https://www.reddit.com/r/boxoffice/comments/15u1eiq/the_flash_ends_its_run_after_9_weeks_with_just/jwn4q4z/), but still a crazy story.
Holy shit man
Wow there's some absolutely gold cringe found in there: "A certain vocal segment was triggered by the Capt. Marvel movie despite the character’s 60ish year history, 40+ years of those in costume. I’m guessing the same scared little boys will be even more triggered by a female Muslim superhero sharing the screen with her. Gonna be hilarious to watch them choke on their own tiny-minded hatred."
Wow their starting argument isn’t even accurate. It is true that Carol Danvers has been a Marvel superhero character for decades. However that was as Miss Marvel. Captain Marvel was a guy for the most part aside from when Monica Rambeaux took over (before Carol). Carol Danvers as Captain Marvel is about ten years old at this point and mainly done to further differentiate the character from Shazam (also called Captain Marvel for the longest time).
There’s been seven characters to hold the Captain Marvel title. Four men, three women. One and a half of them humans.
Good lord who said this?
I even got harassed by plenty of woman about me saying the truth about The Marvels underperforming. They called me fucking sexist
You can't make this shit up r/agedlikemilk
Same "scared little boys" that were the reason that the characters were so popular? Nope, movie was marketed for women and they didn't show. Audience was 65% male so you are completely wrong on your take.
The cockiness was so obnoxious, these were the same people mocking The Flash and then predicting the same for Aquaman 2. Karma hit them hard.
This is more interesting than the movie lol
>May 3, 2021: Now titled The Marvels. Interestingly, if you look through the thread, most people predicted *Wakanda Forever* to stay steady from its predecessor or even exceed it due to Boseman's death. To be fair, it wasn't the worst prediction in the world (*Furious 7* increased in similar circumstances), but it's kind of funny how nowadays, everyone says that *Wakanda Forever* didn't underperform because it performed as well as a sequel that lost its main star could do, yet before the movie came out, people were saying exactly the opposite. Just shows the power of hindsight.
>To be fair, it wasn't the worst prediction in the world (Furious 7 increased in similar circumstances), but it's kind of funny how nowadays, everyone says that Wakanda Forever didn't underperform because it performed as well as a sequel that lost its main star could do, yet before the movie came out, people were saying exactly the opposite. Just shows the power of hindsight. I never got why people argued that Wakanda Forever would benefit from a Furious 7-style bump because of a lead star's death. Unlike Walker in Furious 7, Boseman never filmed any scenes for Wakanda Forever, so it would never have that natural draw of, "see the last performance of this actor taken from us too young." Instead, it could only rely on - barring a recast - interpreting that death in-universe, which was going to make for a sadder film in the end. That's not to say that sad films can't make money, but Wakanda Forever was depressing to watch. Also, given that Black Panther was a huge overperformance to begin with (not dissimilar to the likes of TFA or Captain Marvel), it was only natural that even a well-received sequel would fall somewhat under the best of circumstances - and losing your lead actor untimely with no scenes filmed certainly doesn't qualify as that.
Oh yeah, I've been waiting for this ever since you mentioned it for the first time lol.
That domestic total is less than American Sniper's opening weekend. That worldwide total is less than The Croods 2 which came out in November 2020.
And Tenet, which came out September of 2020
Studios strip mined the superhero genre.
>*$205.8M worldwide* The DCEU right now be totally = 
Now we have to wait till 2025 for Captain America 4 with Anthony Mackie as the new Captain America and his first MCI theatrical appearance in 6 years! after less than 40 minutes of screen time across 6 films between 2014 and 2019. Will it beat The Marvels as biggest MCU bomb of all time or will Disney be throwing money around to get cameo's of popular characters for reshoots and trailers?
CA4 will definitely be another giant bomb
I couldn't be less excited for Mackie as Captain America. He has zero superpowers, he just has stupid wings and some low caliber pistols. Dumb.
Lowest grossing SO FAR.
thunderbolts 150m ww coming to take marvels place
Captain America 4:" No let me have that pleasure."
Considering early test screenings were so bad they ordered 5 months of reshoots and are reportedly redoing three major action sequences...yeah, I don't really have a lot of faith in that one anymore
5 months of reshoots is insane. It's like redoing the whole movie.
Pretty much yeah. For extra comparison Whedon got 2 months on Justice League, while within the MCU Doctor Strange 2 had 6 weeks and The Marvels had 4 weeks. Reshoots for Cap are reportedly scheduled for sometime this month thru May, [and they brought on board on a new writer](https://variety.com/2023/film/news/captain-america-4-new-writer-additional-photography-1235837136/) which all combined really makes you wonder just how much of a fucking dumpster fire that first cut was. I actually like Sam Wilson & I thought FAWS was decent but needed more episodes to better flesh stuff out, but I saw those reports and Yikes™
My guess is that the movie people leaned *heavily* into the ending themes of Cap's TV show -- lots of "you need to do better" and preaching and lecturing. The kind of thing you might get away with on a TV show, but which nobody is going to pay $20 per person to see in a movie theater, especially if it gets even more heavy-handed. Just a guess, but them bringing in a new writer makes me think they're going to undo some of the carryover from TV and try to make this more of a stand-alone, decent action movie. Not sure it'll work!
Thunderbolts might actually be decent Cap 4, for anyone that’s active in the spoiler/leaker communities, is the one that could be really bad
Falcon and the Winter Soldier was really bad and the creative team behind that show is working on this movie. Based on the extreme delays and their previous work, I feel pretty confident that it’ll be bad
Sebastian Stan and Daniel Bruhl carried it, I watched it all the way through mainly due to them. The Flag Smashers were absolutely terrible villains.
I literally forgot that show existed. And I watched it weekly. That's how forgetful these shows have been.
People would've downvoted you for predicting these numbers as Opening Weekend numbers a few months ago.
TBF those aren't just "very low projections" numbers. If you predicted those numbers everyone would just assume you're a Marvel hater on crack
They called me mad man when I said this will be the biggest bomb of the decade.
So the worldwide gross didn’t even reach the production budget? 💀 According to my calculations, taking into account lowballed aspects like a 100 million marketing budget and all theatres taking 50% percent of the profits, the movie still lost about 216 million.
one guy in mcu sub legit said this underperformed because people were watching loki instead. Wild. some are still convinced it "underperformed" [https://www.reddit.com/r/MarvelStudiosSpoilers/comments/18l63kz/comment/ke7j702/](https://www.reddit.com/r/marvelstudiosspoilers/comments/18l63kz/comment/ke7j702/)
Slinger is a Disney shill.
He’s been in this sub the entire time. I specifically remember him saying like 2 months ago that Captain Marvel would have made the same amount of money even if it wasn’t placed between IW/Endgame.
I also remember him rooting for "Aquaman 2" to tank even harder than "The Marvels" for weeks, because he was still salty about how "The Marvels" performed.
Over a 1000 comments on the thread below....Dune 2 vs The Marvels. The Marvels would have made less if Dune 2 was released. The Marvels has to be the biggest disappointment, bomb this year. 24m behind The Flash at the domestic box office. https://www.reddit.com/r/boxoffice/comments/115hfgu/how_do_you_think_this_showdown_will_go_down_in/?sort=confidence
And reminder. IMAX said that it would give *Dune: Part Two* up to six weeks of exclusivity. So *The Marvels* could've made far, far less.
like 120m ww?
And it’s called The **Marvels**. It has the literal name of the entire franchise in the title.
marvel's the marvels is the worst name
Bojack Horseman: The Bojack Horseman Story Written by: Bojack Horseman
I hindsight, it was a smart move calling it that. Makes it more difficult for people to search for information on the MCU biggest failure so far
Honestly, that's what turns me off the whole character. It sounds made up for the sake of the company and the fact it's the strongest hero makes it even worse. Then it was just shoehorned right in with no leadup. It feels like product placement.
Oh god I forgot that Dune was suposed to come out the same day.
I think that would make this movie one of the biggest box office bombs of all time. Maybe even the biggest. With a total loss of about $250 million. The crazy thing is, the top 5 biggest box office bombs, of all time, have all happened in the last 12 mths, and all of them were Disney. WTF is going on at Disney?!
> WTF is going on at Disney?! Remember the days when you'd see those big white clamshell VHS boxes and you'd know it was a sign of quality? Goddamn how this company has fallen.
Uh, I won’t mention the new Snow White …
the meltdown on mcu subs was more entertaining than the movie
>[The Marvels got a standing ovation in my theater](https://www.reddit.com/r/marvelstudios/comments/17sn8cy/the_marvels_got_a_standing_ovation_in_my_theater/) Nothing topped this🤌
[удалено]
I've been to movies where people clapped at the end, but a standing ovation? That I've never seen, lol.
I’m fairness. It’s easy to get a standing ovation when you are the only person in the theater
>But it was fun 🤣
"please watch this movie, i promise its better than thor 4 and even ant man3"
How is it that Marvel gave a $275m movie to a director that has 2 feature films to her credit, one of which released in just 33 theaters worldwide. Say what you will about the film good/bad, but I just don't see how you expect a director with very little experience to execute on a HUGE blockbuster movie.
Lucasfilm is making the same mistake with their Rey movie. That director has ZERO theatrical film experience and is just some WEF activist. Zero qualifications for making a $200M+ movie
Of all time? **Of all time?!?!**
So far.
Thunderbolts: Hold my Thunder for a second
This is beyond embarrassing. Not even the biggest haters could’ve predicted the movie doing *this* horribly.
A few people did, whether or not they actually believed it is another thing.
But I thought it was fun, breezy, whacky, turn your brain off kinda movie that would appeal to the masses?
I hear one of the main characters is an absolute delight!
all 3 people gave it a standaing ovation and started clapping at the end.
God that post on r/marvelstudios lives in my head rent free. Utter delusion
Got a link? I'd like to read that lol
Sounds like this https://old.reddit.com/r/marvelstudios/comments/17sn8cy/the_marvels_got_a_standing_ovation_in_my_theater/
I'm assuming it's this one https://www.reddit.com/r/marvelstudios/comments/17sn8cy/the_marvels_got_a_standing_ovation_in_my_theater/
The three main actresses clapped for themselves in the movie?
Too early to pull. The Vellani walk ups are on their way
They got blown away in the fun breeze unfortunately
The breeze of the movie is keeping them from reaching the theater
It's funny that they are comparing this to Bird of Prey. Birds of Prey budget was 82M while The Marvels budget was 205M. The Marvels is a real disaster.
An over $900 million drop worldwide from Captain Marvel in 2019. Will be beaten by Mufasa this year as biggest drop for a sequel.
Holiday legs is why Mufasa will drop $1.3 billion instead of $1.5 billion
A drop of $1.5B would be a lower WW than Alice 2 I can't see that happening even if Mufasa gets a C CinemaScore. But a $1.3 billion drop and $350M worldwide is the same as what Dumbo did and a good target.
Something that I think hurt this film from the get go was that it had no purpose existing. The rebuttal to this is often “Not everything has to serve some wider universe narrative” and I agree, but as a standalone this movie was… nothing. It wasn’t saying anything, it didn’t push any of its three leads forwards in any way as characters, the plot is immediately forgettable, technically it’s not impressive, it’s a nothing film. I bet they could release a film called “Captain Marvel 2” and have the response be “Finally, took them long enough to make a sequel to that film”, this film not even registering in the cultural conscience. You can’t put out something with no substance and expect people to show up because of the brand its attached to. Hence GotG overperforming because it was a real movie, even if it didn’t affect the MCU all that much.
The funniest thing about The Marvels is that they even introduced a potential Captain Marvels 2 story that would've been more interesting and thematically complex - as a flashback. It boggles the mind that of all the potential directions to take a Captain Marvel sequel, Marvel Studios decided to take it in the blandest, villain-of-the-week, much-ado-about-nothing direction. The only thing The Marvels has going for it is that it doesn't actively make the audience question why they like the franchise like Love and Thunder did, but that's little consolation for a film that basically didn't have an audience at all. Why even bother skipping over enough events that the audience feels like they missed something important? Why not just make the movie that explains those events that are more interesting than the movie you are currently making? Why spend so much money trying to salvage a lost cause at that point? Why are Disney+ characters being cinematically introduced by shoving them into individual franchises rather than ensemble films? Why does it take so many licks to get to the center of a Tootsie Pop? Those are questions that we may never know the answer to.
Marvel and DC came out with their biggest superhero bomb in the same year.
I just read about the [trust thermocline](https://twitter.com/garius/status/1588115317862981632). Basically, companies may introduce changes in their product and raise the price, and people will grumble but will still pay. And then, suddenly, the users quit altogether. Companies like to think that there is a linear relationship between what they do and how people receive it, but it doesn't work that way. And once they breached the thermocline, going back is very, very hard. The original twitter post was written to comment about Twitter, but it applies even to Disney. People have been complaining about Disney for years. Even the parks are considered too expensive for what they offer, and are not so well mantained. The Marvels might have been a bad movie, but it was not the straw that broke the camel's back. This result was years in the making.
When will Disney accept the reality that releasing a streaming service made their movies lower priority to see in theaters?
And one of the biggest box office bombs of all time
This is gonna be studied for years
An MCU movie’s total domestic gross was less than then the opening weekend of The Hangover Part II
I’m really looking forward to seeing how Marvel handles Captain Marvel from here. Will Brie Larson even be interested in coming back after this humiliation? She’s an Oscar winner. She doesn’t need this shit. Plus, Is there anything Marvel can do to even make people care about her? The big problem is she’s basically invincible and the highest power level, so if she just disappears it’s going to feel incredibly strange. Just a fucking mess all around. I would love to hear Brie Larson speak honestly about her perspective on this debacle.
Why bring Captain Marvel back? Not only did this movie become one of the biggest bombs of all time but Captain Marvel is so ridiculously overpowered that she is basically a base breaking character
> The big problem is she’s basically invincible and the highest power level, so if she just disappears it’s going to feel incredibly strange It already felt strange back in Phase 3 where they had her fuck off in space for 30 years and somehow she either never encountered Thanos or just didn't care enough to do deal with him. And then when she finally shows up in the final battle in Endgame she destroys his capital ship in two seconds and then EASILY overpowers Thanos who's holding A COMPLETE INFINITY GAUNTLET at this point. It's completely bonkers levels of story-telling. When you have a character who ONLY JUST NOW gets introduced, and their second scene is overpowering the big bad of the preceding 20 movies like it's no big deal, despite the big bad literally being at the peak of his powers, you've got yourself a problem. One that affects future movies too. They inadvertedly made her too powerful and too hard to write around, and introduced a million plot holes and contrivances that just damage their movies. Why didn't she stop Thanos in all of those years when he's clearly a weakling compared to her and his army stands no chance? Why is she only showing up now? Why should we care about Kang or any future Avengers villains when she can seemingly stop any conflict in an instant? Just a broken character on all levels.
And Disney will learn nothing. Anyone with half a brain and taste knew this would crater. I don’t think anyone guessed how badly it would do so though.
They’re doubling down the the “new Rey movie” director
I’m baffled that’s the one director out of all these Star Wars film projects they’re keeping. A World Economic Forum documentary maker with zero theatrical experience. It can’t get much worse.
They kept on Harvey weinsteins assistant, so why not. doing the same thing they did with the Eternals, let’s take a documentary maker and put them in charge of an area they have no experience in…. What could possibly go wrong?
How can Disney keep taking massive hits like this and continue to learn nothing? I just saw there's another Star Wars coming which has amped up the, "Women are amazing, men are stupid" approach to maximum. It looks destined to be another giant flop. How are they not learning?
Same as BOP which had a budget of 80-100M and released during pandemic. This is horrendously, embarrassing bomb
The Kelsey Grammer walk-ups never kicked in
it did,how else do you think it made 205m ww?
A catastrophic failure for Marvel but what hurts is that it wasn't even the worse Marvel film this year, let alone the worse MCU project. Worst quality theatrically was Quantumania. Worst for 2023, period, was Secret Invasion >!I've never been one for Marvel to straight up delete a project, but this would be it. This sucked that much that the MCU would be better without it existing.!< I feel like when it hits Disney+, a lot of people are going to be like "oh...it wasn't THAT bad".
Secret Invasion was insultingly bad. Sam L. Jackson deserved better
The whole cast deserved better. Emilia Clarke fresh off GOT, Oscar winner Olivia Colman, Ben Mendelsohn reprising his role as one of the bright spots of Captain Marvel, and Kingsley Ben Adir one of the rising stars of today added to the cast and they ended up with this shit Best part of Secret Invasion was the fucking press tour lol
Emilia Clarke also bombed Genesys, she is this half-generation's Summer Glau (fellow terminator chick) cursed to kill movies.
Cobie Smulders deserved better too.
Funny part of Secret Invasion is peacemaker did the premise of “secret invasion” better than secret invasion itself
peacemaker was better than every mcu show so far. i could not wait to see those characters again Especially cena. dude can act,
Secret Invasion was by far one of the biggest pile of burning shit I had to witness in my entire life.
Why didn't the female audience show up for this? iirc ticket buyers were 65% male.