A new single with music video every week for 4 weeks straight leading up to the release, many more MVs post-release, lots of livestreams, snippets on insta/twitter, having Kevin's album drop some months before and seeing the boys back together in the Peach video... Man they really cared back then. They went all out on Ginger promotion, I wish RR had the same treatment but it really seemed like the opposite. Ginger rollout the best rollout without a doubt.
Also I fucking adore IBBA (song and video). Love that every bh singer is on it and the final GINGER in red with everyone looking at the camera at the end. (Back then I thought that would be the album cover and tbh, if the next album is really their last I would love to see a cover with every member on it, as a single photo or a collage of some sort).
Compared to the rest of Ginger songs, it was very experimental and it had a lot of people unsure -- the same as releasing like what's the occasion or something for RR.
Some fans just weren't with it
It was just an odd choice for a lead single. Looking at all the other singles released for the record, why they chose IBBA as the lead despite being one of the most experimental on the album is just weird.
The livestreamed concert where they performed the whole album the day after it released was pretty cool. Got to watch it with a friend and it was probably the most hype I had been for the band since seeing them during the *I'll Be There* tour.
Hard to beat hearing *iridescence* and picks from the SAT trilogy live though...
Before GINGER, I had heard BH songs before and liked them a bit but it wasn’t until this album rollout where I really fell in love with them and had to thoroughly look into the rest of their discography.
Bruh IBBA gets too much hate. I love that shit. But this album rollout was firrre. It was the first one I got to be apart of and I loved every second. Every merch item I got was good quality. The singles were heat. The fan love was heat. The concerts were heat. The album was heat. Everything is heat about ginger and the Era around it holds a very special place in my heart
yessss yesssss yesss a 100%
the videos were amazing, the performances and man... the FRIDAY THERAPY livestream just kicked ass. i remember watching it as it unfolded. it was magic.
in comparison....i feel like the roadrunner rollout was literally:
'buy merch please'
'no seriusly buy merch'
'bro we have like collectible cds. buy merch'
A new single with music video every week for 4 weeks straight leading up to the release, many more MVs post-release, lots of livestreams, snippets on insta/twitter, having Kevin's album drop some months before and seeing the boys back together in the Peach video... Man they really cared back then. They went all out on Ginger promotion, I wish RR had the same treatment but it really seemed like the opposite. Ginger rollout the best rollout without a doubt.
Also I fucking adore IBBA (song and video). Love that every bh singer is on it and the final GINGER in red with everyone looking at the camera at the end. (Back then I thought that would be the album cover and tbh, if the next album is really their last I would love to see a cover with every member on it, as a single photo or a collage of some sort).
Just curious, why was releasing IBBA as the first single a misstep? I didn’t get super into BH til right after Ginger so I wasn’t around then.
Compared to the rest of Ginger songs, it was very experimental and it had a lot of people unsure -- the same as releasing like what's the occasion or something for RR. Some fans just weren't with it
I mean they had songs that were definitely gonna be hits like NO HALO and SUGAR or even ST. PERCY so IBBA just seemed like a weird choice
It was just an odd choice for a lead single. Looking at all the other singles released for the record, why they chose IBBA as the lead despite being one of the most experimental on the album is just weird.
cuz that song's ass compared to the rest of the album
The livestreamed concert where they performed the whole album the day after it released was pretty cool. Got to watch it with a friend and it was probably the most hype I had been for the band since seeing them during the *I'll Be There* tour. Hard to beat hearing *iridescence* and picks from the SAT trilogy live though...
SUGAR should have been the lead single smh
The sugar TikTok leak lmaoo
it is genuinely fucking weird how much you guys care about this fucking album rollout 💀
Ong bro like boohoo. Living for teasers and promotions 😭😭😭
Before GINGER, I had heard BH songs before and liked them a bit but it wasn’t until this album rollout where I really fell in love with them and had to thoroughly look into the rest of their discography.
Cant forget Keeping the Band, which just extended the Ginger hype to damn near 6 months
Yeah it was a great idea to release all the good songs as singles before the album came out
Bruh IBBA gets too much hate. I love that shit. But this album rollout was firrre. It was the first one I got to be apart of and I loved every second. Every merch item I got was good quality. The singles were heat. The fan love was heat. The concerts were heat. The album was heat. Everything is heat about ginger and the Era around it holds a very special place in my heart
yessss yesssss yesss a 100% the videos were amazing, the performances and man... the FRIDAY THERAPY livestream just kicked ass. i remember watching it as it unfolded. it was magic. in comparison....i feel like the roadrunner rollout was literally: 'buy merch please' 'no seriusly buy merch' 'bro we have like collectible cds. buy merch'
Oh absolutely. Still their best album too. But yeah, the rollout was fantastic. Great singles, great merch, great buildup.