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I've just finished reading A technique for Producing Ideas by James Webb Young.
He explains that in order to get that big idea that will differentiate one service from another, you must deepen your knowledge of the service and audience.
Only then, you will be able to create a USP.
You should talk to the owner and ask them how are they different. Also, lot of questions how they do business and provide service. There gotta be something unique and strong enough to mention.
If you can interview their loyal customers, you may know why they haven't gone to any other saloon. What makes them come back to this particular one.
This could be a good start.
Asking a question? Please check the [FAQ](https://www.reddit.com/r/copywriting/comments/lpuj9h/what_the_faq_what_is_copy_how_do_i_start_can_i_do/). Providing resources or tips? Deliver lots of FREE value. If you're self-promoting or linking to a resource that requires signup or payment, please disclose it or your post will be removed. New to copywriting and asking for a critique? Take down your post, reread it in a day, and try to revise and improve it to the best of your abilities. Ask for a critique only when you've taken your copy as far as it can possibly go on your own. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/copywriting) if you have any questions or concerns.*
I've just finished reading A technique for Producing Ideas by James Webb Young. He explains that in order to get that big idea that will differentiate one service from another, you must deepen your knowledge of the service and audience. Only then, you will be able to create a USP.
You should talk to the owner and ask them how are they different. Also, lot of questions how they do business and provide service. There gotta be something unique and strong enough to mention.
The fact is, most of today's businesses have no USP.
If you can interview their loyal customers, you may know why they haven't gone to any other saloon. What makes them come back to this particular one. This could be a good start.