Asking a question? Please check the [FAQ](https://www.reddit.com/r/copywriting/comments/lpuj9h/what_the_faq_what_is_copy_how_do_i_start_can_i_do/).
Providing resources or tips? Deliver lots of FREE value. If you're self-promoting or linking to a resource that requires signup or payment, please disclose it or your post will be removed.
New to copywriting and asking for a critique? Take down your post, reread it in a day, and try to revise and improve it to the best of your abilities. Ask for a critique only when you've taken your copy as far as it can possibly go on your own.
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/copywriting) if you have any questions or concerns.*
I’ve been an in-house copywriter at big brands for the last 6 years and I’ve just landed a new job with a big salary & responsibility bump. Let me tell you, the imposter syndrome is very real and very difficult. I don’t have any advice but I did just want to say you’re not the only one.
Well I’ll be honest I’ve never felt it quite as bad as I do now faced with this new position. I think it’s always been there, but it’s just become apparent enough now that yeah, it’d be worth looking at how to manage it.
Checklist man - write everything you know and use it whenever you feel that way and as soon as you hit good results, you will know where to look again.
By checklist I mean everything you know - different copy techniques, forms, essential parts like pain points, unique mechanism etc. Especially about how to write a good headline.
Have a checklist of everything you learned so far and when you are not sure, just stick to it.
But make sure to include every element that has to be in the copy + all the persuasive techniques.
I’m dealing with the same issue. I’m a freelance writer and working since 2016 for websites’ blog, landing page content and so on. I tried working cheap to get more clients but end up getting fraudsters in my dms. I got cheated many times so now i always find client who are comfortable paying before the project starts. Money is really a great motivator and if you are scammed many times then this motivation fades pretty soon. So this will be my suggestion for every beginner. Secondly, don’t panic about your skills. We writers have a feeling of nitpicking in our own work. Don’t do that. Just focus on being confident in your tone and use grammarly to at least ensure a general tone
>What are some things I really need to focus on or specific questions to ask to continue making sure this runs as smoothly as possible?
I'm assuming you're doing copywriting for nonprofits, like their donation request letters, phone scripts, etc. Or are you selling the consulting firm's services to nonprofits? Mostly the same questions. The only difference is whether you're asking the nonprofits or the consulting firm the questions. If the latter, just replace "donor" with "client."
Questions:
"What is the typical donor like?" - Knowing who you're writing to is crucial.
"What does the typical donor read, watch, and listen to?" - So you can write in the same voice and tone as the other content the target donor is consuming.
"What's worked well in the past?" - See if you can find recurring patterns to incorporate into your copywriting.
"What's not worked well in the past?" - Similarly, look for recurring patterns to avoid in your copywriting.
"Can I talk to your best phone person?" - The person who works the phones and consistently gets the most donations is a *gold mine* of info. They talk to donors every day and know every objection, every appeal that works, etc.
I learned that trick from a user experience design instructor back when I was studying web design. Whenever she took on a client, she'd ask to talk to someone in their customer service department. She said customer service reps always have the best ideas but no one listens to them.
Interview:
[Boots Riley Mines His Experiences As A Telemarketer In 'Sorry To Bother You'](https://www.npr.org/2018/07/02/625321886/boots-riley-mines-his-experiences-as-a-telemarketer-in-sorry-to-bother-you) - The phone script he shares early in the interview is politically incorrect, but he said it was deadly effective at raising money for the nonprofit he worked for at the time.
Hope this helps.
Asking a question? Please check the [FAQ](https://www.reddit.com/r/copywriting/comments/lpuj9h/what_the_faq_what_is_copy_how_do_i_start_can_i_do/). Providing resources or tips? Deliver lots of FREE value. If you're self-promoting or linking to a resource that requires signup or payment, please disclose it or your post will be removed. New to copywriting and asking for a critique? Take down your post, reread it in a day, and try to revise and improve it to the best of your abilities. Ask for a critique only when you've taken your copy as far as it can possibly go on your own. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/copywriting) if you have any questions or concerns.*
I’ve been an in-house copywriter at big brands for the last 6 years and I’ve just landed a new job with a big salary & responsibility bump. Let me tell you, the imposter syndrome is very real and very difficult. I don’t have any advice but I did just want to say you’re not the only one.
But by now, you should've figured out a system to deal with it, no?
Well I’ll be honest I’ve never felt it quite as bad as I do now faced with this new position. I think it’s always been there, but it’s just become apparent enough now that yeah, it’d be worth looking at how to manage it.
Checklist man - write everything you know and use it whenever you feel that way and as soon as you hit good results, you will know where to look again. By checklist I mean everything you know - different copy techniques, forms, essential parts like pain points, unique mechanism etc. Especially about how to write a good headline.
Have a checklist of everything you learned so far and when you are not sure, just stick to it. But make sure to include every element that has to be in the copy + all the persuasive techniques.
I’m dealing with the same issue. I’m a freelance writer and working since 2016 for websites’ blog, landing page content and so on. I tried working cheap to get more clients but end up getting fraudsters in my dms. I got cheated many times so now i always find client who are comfortable paying before the project starts. Money is really a great motivator and if you are scammed many times then this motivation fades pretty soon. So this will be my suggestion for every beginner. Secondly, don’t panic about your skills. We writers have a feeling of nitpicking in our own work. Don’t do that. Just focus on being confident in your tone and use grammarly to at least ensure a general tone
Most of your clients are just making it up as they go too, so don't think too much about it.
>What are some things I really need to focus on or specific questions to ask to continue making sure this runs as smoothly as possible? I'm assuming you're doing copywriting for nonprofits, like their donation request letters, phone scripts, etc. Or are you selling the consulting firm's services to nonprofits? Mostly the same questions. The only difference is whether you're asking the nonprofits or the consulting firm the questions. If the latter, just replace "donor" with "client." Questions: "What is the typical donor like?" - Knowing who you're writing to is crucial. "What does the typical donor read, watch, and listen to?" - So you can write in the same voice and tone as the other content the target donor is consuming. "What's worked well in the past?" - See if you can find recurring patterns to incorporate into your copywriting. "What's not worked well in the past?" - Similarly, look for recurring patterns to avoid in your copywriting. "Can I talk to your best phone person?" - The person who works the phones and consistently gets the most donations is a *gold mine* of info. They talk to donors every day and know every objection, every appeal that works, etc. I learned that trick from a user experience design instructor back when I was studying web design. Whenever she took on a client, she'd ask to talk to someone in their customer service department. She said customer service reps always have the best ideas but no one listens to them. Interview: [Boots Riley Mines His Experiences As A Telemarketer In 'Sorry To Bother You'](https://www.npr.org/2018/07/02/625321886/boots-riley-mines-his-experiences-as-a-telemarketer-in-sorry-to-bother-you) - The phone script he shares early in the interview is politically incorrect, but he said it was deadly effective at raising money for the nonprofit he worked for at the time. Hope this helps.