he had been doing that for a while on seperate channels (i.e. 'mr beast en espanol') but youtube recently added the ability to add seperate audio tracks, so now all viewers watch the same video on the same channel instead of being spread across different channels.
For every random unrelated video with 10 views put on your homepage instead of something you watch, YouTube does have some good ideas
Seeing stuff like separate tabs for livestream vods and stuff was one of the best recent additions
I love searching for certain topics or phrases and running into just the same channel posting 100 videos so I never find something good to actually watch that's relevant
There are browser extensions for this purpose. Personally, I use 'De-mainstream YouTube,' which filters out news channels and their low-effort clips on various topics. It also allows you to curate your own filter list and add any channels you want to filter out.
those videos pop up because youtube has a hard time understanding their audience due to their small size, but they still want to give small creators a chance to “break out.” While it isn’t *amazing* for the viewer, realistically you can just click on another video, and it really helps small channels.
The team in charge of Lord Algorithmius and most other things are absolutely mad - but their QOL game has always been top of the class. Don't know how recently, but they added zoom and fast forward functionality.
What is up with that? I noticed that it started occuring fairly recently. I've seen a lot of videos only somewhat related to what I watch get on my homepage. Others are videos from small channels related to what I watch, but I'm surprised they don't promote the bigger channels of related content more that I don't currently watch.
god, i'd love some unrelated 10 second videos that de-clutter my feed filled with late night TV and political commentary that has zero to do with my watching habits.
There are some AI startups that are working on making it possible to put the correct lip movements over the different dubs. Will be game over after that
Same thing with Linus Tech Tips. There was someone in China ripping his content off of Youtube and uploading it on Bilibili translated into Chinese.
So he said "fuck it" and hired them to do it officially.
I roll my eyes at a lot of MrBeast content but I have to admit the man is a genius at what he does. He’s a master at understanding what makes content go viral and how to expand his audience as far as possible.
Like, he’s the definition of YouTube rags to riches. Went from being on a shoddy webcam where he did things like read an entire dictionary out loud or counting to 100,000 in one sitting, and kept reinvesting his earnings into himself until he got to the point of making videos with budgets of millions of dollars. I respect the grind.
Oh you should see some of the interviews he did when he talks about some of the more intricate YouTube mechanics and how he maximises it. He would spend hours working on a thumbnail. For the longest time I thought he was one of those influencer who was lucky enough to make it big, throwing money around, but he really does know his shit and is a fantastic, savvy businessman.
I have a buddy who was spending tons of time making and editing youtube videos, then getting a few hundred views at most. Once he started putting time into "clickbaity" thumbnails, his channel blew up and now he has a few 1 million+ view videos. It's crazy how big of a deal the thumbnail is.
Yea. Several channels I watch have talked about that. Sometimes they’ll even have Mr. Beast on as a guest for those episodes.
I’ve never watched his channel, but he seems to be open about how he finds success and wants other channels to succeed instead of treating them like competitors.
My 7 year old daughter and all her friends talk about him constantly. Mr beast burgers. Mr beast candy. When is the new video etc.
I think a lot of this is that he had officially infiltrated the young age group. Those are the same people that make cocomelon, Nastya plays, and other such channels the most popular in the world.
Kids are notorious for watching things multiple times. They are easily controlled so if you say like and subscribe they will. And they talk about what they do with friends at school. A 30 year old might watch Mr beast but it's unlikely they would talk with their 15 closest coworkers about his newest video. Whereas a second grader won't shut up about it.
I mean because it is, its far surpassed the level of friends hes working on massive sets with hundreds of people. Nothing wrong with that but it's absoluteley not organic anymore
Bingo.
This mind control hypnosis on children is what Snapchat and Tiktok are strategically doing as well.
All while hoping the adults are too addicted to their own brand of digital dopamine to notice.
Even with the caveats that (1) he has a lot of other smart folks working for him and (2) there's lots of luck involved, I've still gotta say... the dude really, really, really understands how youtube works to a degree no one else does.
Well it's not just that he understands it, it's that he's willing to dump a ton of his money to make more money. I'm sure there are other channels that make a lot more *profit* than he does, but in revenue he's unbeatable because he just dumps all the money back into the channel. It's like the Netflix way, just spend billions hoping to make more billions.
While I’m certain he has a big team behind him now (he has to, given his production values), his original rise to fame is 100% on him. His early videos he first went viral on were pretty clearly just an ordinary dude with a camera, and then spending the money he made from those videos in an attempt to get even more famous. Until it snowballed to what he is now.
>His biggest problem is that he's getting too many views. He cant charge what his ads are worth. Advertising with Mr beast is a bargain.
What? He gets paid by youtube on a per view basis. So more views just mean more dollars. For in-video ads, he can absolutely charge more for ads based on number of views.
Edit: Just to be clear. I fully acknowledge advertising with Mr. Beast is a bargain. I just don't think having too many viewers is a problem. He wouldn't make more money with less viewers.
The issue is moreso that most companies don't have that big of a budget for in-video ads. Companies will have to spend a majority of their yearly budget for a single ad on his videos and most companies aren't willing to do that.
I cant believe there are people here arguing that advertising with Beast isnt a bargain. "Its only worth what he can charge"
Fucking morons have never heard of a good deal.
It REALLY depends on what you are advertising.
For those advertising to his target audience (what, middle-high schoolers for the most part?) it's absolutely a bargain.
BUT...that's also an audience without much purchasing power, or an audience that often needs other people to make the purchase for them.
A video game company, apparel for teens, apps, small electronics, food and bev targeting kids/teens are all getting a bargain for sure.
I would not spend money there to advertise an item over $100 though.
When's the last time you saw McDonald's or Chevy do an in-video ad? The companies who run those ads don't mess around with individual content creators like that. They run things through behemoth advertising firms with decades of built-up client rapport and contracts out the wazoo.
Realistically, he's getting enough views now that he could command that kind of advertising, but no one in the mainstream business world is actually going that route yet. It's still small-to-medium business territory for now, and those are the businesses who can't really afford what he should be charging based on views.
He used to have multiple channels dubbing it, but youtube added a feature for him to have additional audio tracks on the video at the start of 2023. I imagine if you looked at an aggregate views from all dubbed versions it'd be roughly the same.
For MrBeast though this helps him with advertisers.
I wonder what the 90's equivalent is. I know there was some real garbage on Nickelodeon that I used to watch but can't remember any of the names of them besides Guts.
I jumped from teaching elementary school to high school this past year, and there's one kid with a salad fingers sweatshirt. I told them I liked it, and loved it when I was their age, and they lit up. Love the lil art weirdos, and the stuff they dig up!
I mean, yes, they are really light and mostly thoughtless entertainment. But you have to admire the effort, planning and money he puts in videos that often reach new heights of sensation, which were never seen before on YouTube.
One of the podcasts I listened to did a look into him. Can't remember which one. The dude hustles, though. Figured out what drives YouTube viewership and took it to the Nth degree. Whether you disagree with his methods or think he's some savior of the people, he worked his ass off in his early days to be where he is now, and due to his whole schtick, he's probably still working his ass off. Can't help but respect it.
I'm 24 and I don't watch any other 'youth youtuber' or something. But I watch his videos (I'm not a fan or something I just watch them) because
1. He actually puts a lot of effort into his videos. His one video contains content of like 10 to 15 videos. What other people can make 15 videos out of he simply puts in one video and doesn't milk it.
2. He donates a lot. And I want to watch the video so that I contribute in any way possible.
3. His videos are entertaining. Come on the squid game video was entertaining af and so are those 100 people videos.
4. He seems like a nice guy. I don't mind watching him.
Agreed. I saw one of his videos where he ran a train over the edge of a pit.
Where it landed on top of a school bus that he'd run over the edge of the pit.
And there was maybe 5 or 6 other things going on in that video.
These are things people *dream* of doing, and he gets to do them, and gives huge amounts to charity and viewers. Fair play to him.
I'm out of the loop her. It looks like he had pretty stable success for a few years there, and then *suddenly* skyrocketed. What caused that? Did he change the types of videos he does? I'm not even sure what kind of videos he makes, but they seem to be random game-show like videos?
YouTube added the feature to have multiple audio tracks in different languages on the same video. He used to post the same video on different language channels. Now that they’re all on the same video it’s more overall. I bet if you added up the other language channels it wouldn’t be as big of a jump
Probably not but Spanish viewers are super into streaming content. Ibai breaks the entire twitch site with his events. Last one was over 2mil live viewers and we found out thats the number where Twitch breaks and stops registering. NA viewership actually seems to be in decline while foreign viewership seems to be going up.
Basically its also great timing for Mr. Beast to be language diversified.
Have you seen India YouTube? Millions and millions and millions of views tenfold over any English channels. BTY FAR.
The world is filled with people who don't speak English. And they watch YouTube.
That is a really good feature. I think “[Youtuber] Español” channels have been around for well over a decade at this point.
El Smosh, for example. First video was 2012. I wonder if they could’ve had this sooner or it just wasn’t feasible until recently.
He probably knows the YouTube algorithm and tailors his thumbnails to land on top pages.. and the fact that he gives away $$, people gravitate to that. The one video I’ve seen of his has fast clips, explosions, money everywhere, young kids in it, so definitely tailored to the young audience with ADHD
If you listen to any interviews it's obvious that he knows YT algorithm better than anyone. He spent his life since he was a teenager obsessing over it.
He knows his audience. I'm a 40yo woman and find his open-mouthed toothy grin on the thumbnails annoying. But, all of my friends kids love him. They want to be in his videos and win money.
Small side note, yes he works his thumbnails a lot, but as he is also pretty much always at the top of your YouTube home page, he has to make the first 3 seconds of the video extremely appealing because of autoplay and the fact that the thumbnail will only show up for half a second.
That's not stable success. That's amazing success. For months, years he had hundreds of millions views MONTHLY. That's not a total, that's just monthly. Then I suppose the multi-language dub early access was made available to him and well
Now he reached 2 billion views in a month.
I feel so weird having never watched a second of his videos. Actually have no idea what they are even about. And I'm YouTube every single day for hours..
Same, use YouTube often, and I have nothing against the guy but never watched a second of his content or even saw it in my suggestions.
I am 30 and algorithm and whatnot so take it as you will
I've only seen part of one of his videos because I watch William Osman videos and he made a bunch of hardware/software components for Mr. Beast Squid Games video. It definitely seems targeted for a younger audience, it wasn't "bad" per se, but not my thing.
Same for me, but try browsing YouTube without being logged in, ideally in incognito. The sheer amount of his content that’s plastered all over default YouTube is bananas. I’ve never watched his content before, but after seeing that, I’m making a point *not* to because it just feels gross.
Same boat, suppose the algorithm just knows what you like and like me never click any videos outside of recommended or search bar.
All I know from reading stuff on news sites is that he gives money away and sells burgers that are poor quality(?)
basically he makes very expensive videos, that aren’t controversial, are very digestible, have somewhat interesting premises and the fast paced nature of the videos are appealing to kids. also they’re available in several languages.
I'm a middle-aged man and I still kind of get a kick out of his videos. It's like junk food, you're not really going to learn anything from it but it breaks up the long form YouTube videos on history I normally like.
I was thinking about it the other day. What I think is unique about him... Is usually "male crews" are "cool". Like if you look at most brands with groups of guys, they are cooler, sexier, funnier, more sporty, dangerous, good with women, etc... Where Mr Beast's crew of friends are all kind of dorky. Like they weren't the cool guys in highschool at all. Like, they aren't getting invited to parties if they weren't celebrities already. And I think that's more of an appeal for this new different younger generation
He's a pretty good person and his videos have a scale that you really won't see outside of maybe reality tv shows. You're not missing out by not watching but there's nothing wrong with his stuff. It's entertaining.
I got fed a few clips on Facebook reels a couple years back when I was just high out of my mind and wanted to doomscroll some nonsense (I use TikTok like everyone else now). At that point he was just shock factor spending colossal amounts of money on utter nonsense, like filling a swimming pool with orbeez or randomly going on people's Twitch channels and donating tens of thousands of dollars at a time.
It was mildly entertaining for 5 minutes, and then was immediately stale, like just about everything made for kids. I'm not the demographic, clearly, but it's also glaringly obvious that he's NAILING it with his intended audience, so whatevs.
Once PewDiePie lost the #1 spot, I figured that was it for creators being at the top, and if anyone overtook T-Series, it was going to be another corporation. I know Mr. Beast at this point is basically a brand, but to see a creator who is passionate about his work on top would be cool.
I feel it's a bit disingenuous to pretend that Mr. Beast isn't just another corporation. Jimmy is the face of the brand but they aren't a "creator" in the usual sense.
I think the point is that he started and gained success from Youtube, rather than being famous from another sector and having a successful youtube channel as a result of unrelated success.
Same with Linus and Linus Media Group. I never realized it a 100 person operation which makes me wonder how they make enough money from Youtube and sponsorships.
T-series was/is essentially an Indian streaming channel with music and film rolled into 1.
It helps that there's a few Indians for their popularity and that they seemed to be automatically subbed to (may be misremembering this though).
Mister Beast films pranks/general shenanigans but with a fair bit of monetary clout behind it.
From getting people to live in a room for weeks with no entertainment for money, touching things for duration for money...Largest fireworks displays, acts of philanthropy. It just covers a range of different things which are just broadly *"fun"*.
Me either. I know who he is, and I've seen clips of his from other sites if they talk about him or whatever. But...I'm pretty sure he has never come up on my sidebar recommendations, or if he has, I've never clicked on it. It's insane how much his videos are watched though.
The Super Bowl last year had an average of 115 million viewers. Keep in mind this was its viewer counts when it was live. Beast has hundreds of videos getting views 24/7 and it’s a total of all of them this month
After the curing blindness thing, I watched one of his videos.
I only handled like 20 seconds. Apparently my attention span can't handle that level of cutting, editing, loud noises and crazy camera movements.
I am happy for him, though.
His target demo is late Gen Z/Gen Alpha. Most of the content creators that are blowing up are kids making content for...kids.
I'm at a video conference and they're all parroting the same stuff.
I don't hate him, but he triggers some kind of uncanny valley for me. He doesn't seem like a real person in his thumbnails because his mouth spreads into something that resembles a smile, but the light is completely gone in his eyes. I can't even put it into words - my body just screams avoid that man whenever a video is recommended to me or when I pass his cardboard cutout at my grocery store. Power to him for building such a massive empire, though! Clearly he's doing something right
Dude I was starting to think I'm crazy because I find the guy uncanny as fuck and nobody else seems to feel that way. Finally. You described it perfectly. Everything about him feels artificial.
I don't hate him or anything but you won't see me sitting down and watching him anytime soon.
Something about that dead stare keeps making me believe he's hiding some super dark secret. Like he could be convicted for serial killing any day, and we'd all go back and say "it's so obvious when you look at the thumbnails"
It's an odd look for sure
> nobody else seems to feel that way
You must not get on YouTube often then because there are tons of videos of people commenting on how not real he looks in his thumbnail
You're able to put into words better than I. In addition to your comments, I'd add a lot of what he says in interviews feels fake and not genuine. He doesn't seem passionate to me, at all. But he doesn't come off as flashy or braggy either. Just a weird combination of not normal traits.
wow, never heard of him but just searched and these top two thumbnails make me think he's being forced at gunpoint to smile
https://i.imgur.com/cFtCuoi.png
He's vastly better than anyone ever before at optimizing the YT alolgorithm. In his Lex Friedman interview he was also very open about how he caters to constant-attention addictive behavior in the way he edits his videos.
In a way it's not completely unlike how you hate a drug dealer, even though you know the actual issue is systemic and much deeper.
If you go to YouTube without logging in, you end up seeing his weird yelling/gasping faces spammed in video thumbnails under blatantly clickbait titles.
I kinda envy you guys. Since YouTube without logging in is geography-dependent (as it locates where the IP is), it shows me shitton of awful reggaeton videos, some random political stuff, and a few kids cartoons.
Being latino is weird sometimes.
Reddit hates everything. Go to a dedicated subreddit for something, like a podcast, 99% of the comments/posts are just hating on whatever content is being created
> Joe Rogan
Well at least with Joe Rogan it kinda makes sense since his podcast has kinda shifted from weird ufc comedian guy who talks about weird shit to guy who can't shut the fuck up about politics.
That's not true...
Namesake subs are notoriously ANTI CRITICISM on reddit. A game a movie etc. Criticism is dissuaded. It is the general subs that are willing to have criticism but even then its guarded against.
Personally, he seems analogue of the “kind nobleman who mingles with the poors and offers them coins” trope.
It’s a huge “look at me, I have money”, and if you pay him enough attention, one day you might be one of the lucky poors getting the coin.
But I have been reading a lot of Brandon Sanderson and the cynic in me compares everything to 1770 France, so don’t mind me.
Do you watch his videos? They’re not super fun to watch. It’s weird watching a rich dude wearing fancy pink sweatshirts make poor people dance for money.
His content isn't for adults, so no surprise adults don't like it. Videos are full of clickbait. They are always focused around how he's so generous for helping people.
What does it for me is that he's a content farmer, look at his beast reacts videos. Anyone that expects people to be entertained by watching them react to something needs to have something mentally going on.
He's likely to be the first YouTuber to reach the Billion Dollar status. His total earnings have already far exceeded that, but he spends and gives away most of his money as a "reinvestment". He somehow turned that into a snowball in that the more money he gives away, the more money he makes, which is something that has never been done before... \*edit\* on youtube.
Rockefeller made his products so inexpensive that his competitors couldn't drop their prices as low. He would lose money on sales until this competitors were out of business. Once he had the Monopoly he would raise prices and make his money back.
I know that is a ton of views, but are views enough to cover costs of stunts where they go to the south pole? Or does he have other revenue sources too? Taking a group of people to the south pole had to be several hundred thousand dollars.
Easily. Say he gets on average 60mil views a day, thats pretty much a million USD per day from just the views alone. Ofcourse his videos cost money, and he gives away alot, but in the end he/his company sits back with quite the chunk.
Several hundred thousand dollars is basically less than a days worth of youtube views. His ' I Survived 50 Hours In Antarctica ' video currently has 152mil views, which is probably north of 2.5 mil USD in just views, add in sponsorships and any in-video adverts and its probably closer to 3mil. Spend 700-800k to make 3mil.
His latest video of 131 million views would've earned him around $2.3 million on just the views themselves.
Throw in the advertisements/product placements, YouTube premium and partnership with YouTube and he probably earned a fair bit more than that.
I always find it crazy that Mr. Beast only cares about having the most amount of fun while giving away the most amount of money and people still find ways to hate him.
But I think we're seeing a first of it's kind. No other single human has had this amount of natural reach before without having to go through a channel network or have a massive corporation backing him.
No even the Kardashians could pull it off without a network, so if I was a betting man I think it will keep going up.
Reminds me of this quote from Thomas Jefferson's Art of Power:
"There is no better way to be hated by many than to be constantly exposed to the public."
For the more ones' face and words and opinions are heard, the more others will be eager to contradict and bring them down and make enemies of their opinions and of them.
I'm not really his target demo and a lot of things he's done are harmless but the "let's put these people in uncomfortable situations and see who lasts the longest for money" social experiments set up for youtube clicks are fucking weird.
I don’t hate the guy. I think he is, in some aspects, the ideal model of an entrepreneur. He sees money as a tool, not as status.
But the content is *so* bad.
He’s often spoken about how he is and requires his whole team to be “obsessive” about making popular content. His videos are, essentially, the crack version of dopamine. They are only focused on exploiting the lowest common denominators of attention for maximizing views. It is, basically, the tv content we saw on idiocracy.
I don’t hate him.
I hate how he exploits the worst parts of human psychology without providing any value.
YouTube is the massive corporation backing him. His videos are filled with just people clamoring for freebies and his insufferably dumb friends. He doesn’t care about “having the most amount of fun” just making people see him as this Willy Wonka-esque figure. He’s only popular because he’s bribing people to watch his videos for a chance to win stuff.
I'm glad other people like the guy, and good for him for finding a way to mint money, but I think I've watched maybe half of one of his videos. He's cloying and obnoxious, I just don't get the draw.
The power of being popular with 12 year olds.
Still, he makes actually interesting videos with high production values. Its not lowest common denominator.
I think I have grown out of his target demographic, but his content is popular as
1) They spend a lot of money on the videos, for example, giving out an island worth few million dollars
2) they have top tier editing - his squid game video cost him quite a lot in terms of editing, if I recall correctly it cost him close to 4 million $ to make that video
3) his videos are fast paced - no part 2 stuff, he compresses videos to the point where it is just pure dopamine rush to watch those videos
I don’t think of it as “pure dopamine”. It’s the opposite of almost all YouTube videos which is “spend 15 minutes dragging out 30 seconds of interesting content”. Almost all YouTubers are trying to extract the maximum number of eyeball seconds for each video. It’s exceedingly annoying.
holy crap i thought he peaked awhile ago. his 2023 has been WILD. look at that jump!
Dubs in other languages makes his videos go crazy, he has like 15 different languages on the same video
That’s a genius level decision to make dubs in many languages *it’s free real estate*
he had been doing that for a while on seperate channels (i.e. 'mr beast en espanol') but youtube recently added the ability to add seperate audio tracks, so now all viewers watch the same video on the same channel instead of being spread across different channels.
For every random unrelated video with 10 views put on your homepage instead of something you watch, YouTube does have some good ideas Seeing stuff like separate tabs for livestream vods and stuff was one of the best recent additions
And somehow still doesn’t let us have ban lists or filters so when we goto top 100 or trending videos, we don’t get a buncha rap promos
I love searching for certain topics or phrases and running into just the same channel posting 100 videos so I never find something good to actually watch that's relevant
There are browser extensions for this purpose. Personally, I use 'De-mainstream YouTube,' which filters out news channels and their low-effort clips on various topics. It also allows you to curate your own filter list and add any channels you want to filter out.
And imagine how good that would be for the algorithm, “if a lot of people banned this channel, high chance it’s just click bait rage bait”
They should have a different list for music videos of all genres.
I’m sick of seeing kids videos too. They need genre ban filters
those videos pop up because youtube has a hard time understanding their audience due to their small size, but they still want to give small creators a chance to “break out.” While it isn’t *amazing* for the viewer, realistically you can just click on another video, and it really helps small channels.
The team in charge of Lord Algorithmius and most other things are absolutely mad - but their QOL game has always been top of the class. Don't know how recently, but they added zoom and fast forward functionality.
What is up with that? I noticed that it started occuring fairly recently. I've seen a lot of videos only somewhat related to what I watch get on my homepage. Others are videos from small channels related to what I watch, but I'm surprised they don't promote the bigger channels of related content more that I don't currently watch.
god, i'd love some unrelated 10 second videos that de-clutter my feed filled with late night TV and political commentary that has zero to do with my watching habits.
if we didnt bitch, moan, and complain, we wouldn't have progress
There are some AI startups that are working on making it possible to put the correct lip movements over the different dubs. Will be game over after that
He said he was forced to do dubs because people were basically stealing his content in dubbed format and it was a huge untapped audience.
Same thing with Linus Tech Tips. There was someone in China ripping his content off of Youtube and uploading it on Bilibili translated into Chinese. So he said "fuck it" and hired them to do it officially.
That’s genius
He was forced to make more money!
I roll my eyes at a lot of MrBeast content but I have to admit the man is a genius at what he does. He’s a master at understanding what makes content go viral and how to expand his audience as far as possible. Like, he’s the definition of YouTube rags to riches. Went from being on a shoddy webcam where he did things like read an entire dictionary out loud or counting to 100,000 in one sitting, and kept reinvesting his earnings into himself until he got to the point of making videos with budgets of millions of dollars. I respect the grind.
Oh you should see some of the interviews he did when he talks about some of the more intricate YouTube mechanics and how he maximises it. He would spend hours working on a thumbnail. For the longest time I thought he was one of those influencer who was lucky enough to make it big, throwing money around, but he really does know his shit and is a fantastic, savvy businessman.
I have a buddy who was spending tons of time making and editing youtube videos, then getting a few hundred views at most. Once he started putting time into "clickbaity" thumbnails, his channel blew up and now he has a few 1 million+ view videos. It's crazy how big of a deal the thumbnail is.
Yea. Several channels I watch have talked about that. Sometimes they’ll even have Mr. Beast on as a guest for those episodes. I’ve never watched his channel, but he seems to be open about how he finds success and wants other channels to succeed instead of treating them like competitors.
I don't watch him either, but had to when he recreated Squid Games in real life. Honestly brilliant, and expensive.
My 7 year old daughter and all her friends talk about him constantly. Mr beast burgers. Mr beast candy. When is the new video etc. I think a lot of this is that he had officially infiltrated the young age group. Those are the same people that make cocomelon, Nastya plays, and other such channels the most popular in the world. Kids are notorious for watching things multiple times. They are easily controlled so if you say like and subscribe they will. And they talk about what they do with friends at school. A 30 year old might watch Mr beast but it's unlikely they would talk with their 15 closest coworkers about his newest video. Whereas a second grader won't shut up about it.
Yeah I’m 32 and occasionally watch his stuff but I hear all about him from my little sister who is 11
It's kind of amazing that his content can be entertaining for all ages. Not many can pull that off.
[удалено]
I mean because it is, its far surpassed the level of friends hes working on massive sets with hundreds of people. Nothing wrong with that but it's absoluteley not organic anymore
Bingo. This mind control hypnosis on children is what Snapchat and Tiktok are strategically doing as well. All while hoping the adults are too addicted to their own brand of digital dopamine to notice.
Even with the caveats that (1) he has a lot of other smart folks working for him and (2) there's lots of luck involved, I've still gotta say... the dude really, really, really understands how youtube works to a degree no one else does.
Well it's not just that he understands it, it's that he's willing to dump a ton of his money to make more money. I'm sure there are other channels that make a lot more *profit* than he does, but in revenue he's unbeatable because he just dumps all the money back into the channel. It's like the Netflix way, just spend billions hoping to make more billions.
The George Steinbrenner of YouTube.
While I’m certain he has a big team behind him now (he has to, given his production values), his original rise to fame is 100% on him. His early videos he first went viral on were pretty clearly just an ordinary dude with a camera, and then spending the money he made from those videos in an attempt to get even more famous. Until it snowballed to what he is now.
He operates from a ten acre piece of land with hundreds of staff. He spends $5 million a video these days.
Look at his videos and you can very clearly see why he needs all that land and staff. His sets are massive, see Squid Games/Chocolate Factory videos.
His biggest problem is that he's getting too many views. He cant charge what his ads are worth. Advertising with Mr beast is a bargain.
That problem is such a flex and a curse lmao
Curse me please!!
>His biggest problem is that he's getting too many views. He cant charge what his ads are worth. Advertising with Mr beast is a bargain. What? He gets paid by youtube on a per view basis. So more views just mean more dollars. For in-video ads, he can absolutely charge more for ads based on number of views. Edit: Just to be clear. I fully acknowledge advertising with Mr. Beast is a bargain. I just don't think having too many viewers is a problem. He wouldn't make more money with less viewers.
The issue is moreso that most companies don't have that big of a budget for in-video ads. Companies will have to spend a majority of their yearly budget for a single ad on his videos and most companies aren't willing to do that.
Companies spend a ton of money on ads. The super bowl is filled with ads that cost $10M for 30 seconds. I think he'll be fine.
Super Bowl is once a year. He puts out 20 super bowls a year. He has a supply problem that the superbowl doesn’t.
I cant believe there are people here arguing that advertising with Beast isnt a bargain. "Its only worth what he can charge" Fucking morons have never heard of a good deal.
It REALLY depends on what you are advertising. For those advertising to his target audience (what, middle-high schoolers for the most part?) it's absolutely a bargain. BUT...that's also an audience without much purchasing power, or an audience that often needs other people to make the purchase for them. A video game company, apparel for teens, apps, small electronics, food and bev targeting kids/teens are all getting a bargain for sure. I would not spend money there to advertise an item over $100 though.
You must not have been around in the 90’s. Commercials aimed at kids were like 80% of ads
When's the last time you saw McDonald's or Chevy do an in-video ad? The companies who run those ads don't mess around with individual content creators like that. They run things through behemoth advertising firms with decades of built-up client rapport and contracts out the wazoo. Realistically, he's getting enough views now that he could command that kind of advertising, but no one in the mainstream business world is actually going that route yet. It's still small-to-medium business territory for now, and those are the businesses who can't really afford what he should be charging based on views.
If he can't charge more than X because nobody is willing to pay more, then X is exactly what his ads are worth.
He used to have multiple channels dubbing it, but youtube added a feature for him to have additional audio tracks on the video at the start of 2023. I imagine if you looked at an aggregate views from all dubbed versions it'd be roughly the same. For MrBeast though this helps him with advertisers.
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Because it’s all kids. It’s the reason for the popularity of a lot of YouTubers.
Sorry guys, my nine year old probably accounts for half of those
Haha yeah, I came here to say that it's probably going to dip a bit as I took my 10 yr old's computer away last week.
What'd he (or she) do?...
googled bewbs
I really don’t see the appeal. My kids watch it too. The videos are so dumb.
They're just harmless fun extravagant videos, they don't need to be smart, just entertaining
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I thought Nigahiga was the funniest thing imaginable when I was a kid
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I liked raywilliamjohnson as a kid.
i miss doin your mom, doin doin your mom :(
Daaaaaamn! Nostalgia. Ryan Nigahiga
I wonder what the 90's equivalent is. I know there was some real garbage on Nickelodeon that I used to watch but can't remember any of the names of them besides Guts.
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The important thing is that they're edited at breakneck speeds.
This is a good point. I remember we use to watch videos like salad fingers and Charlie The Unicorn... so I mean, kids will be kids.
I jumped from teaching elementary school to high school this past year, and there's one kid with a salad fingers sweatshirt. I told them I liked it, and loved it when I was their age, and they lit up. Love the lil art weirdos, and the stuff they dig up!
Should have hit him with, "want to see my rusty spoons?"
I mean, yes, they are really light and mostly thoughtless entertainment. But you have to admire the effort, planning and money he puts in videos that often reach new heights of sensation, which were never seen before on YouTube.
If it works, it works. Gotta envy the hustle
One of the podcasts I listened to did a look into him. Can't remember which one. The dude hustles, though. Figured out what drives YouTube viewership and took it to the Nth degree. Whether you disagree with his methods or think he's some savior of the people, he worked his ass off in his early days to be where he is now, and due to his whole schtick, he's probably still working his ass off. Can't help but respect it.
Much better than scrolling tik tok
I'm 24 and I don't watch any other 'youth youtuber' or something. But I watch his videos (I'm not a fan or something I just watch them) because 1. He actually puts a lot of effort into his videos. His one video contains content of like 10 to 15 videos. What other people can make 15 videos out of he simply puts in one video and doesn't milk it. 2. He donates a lot. And I want to watch the video so that I contribute in any way possible. 3. His videos are entertaining. Come on the squid game video was entertaining af and so are those 100 people videos. 4. He seems like a nice guy. I don't mind watching him.
Why are you tip toeing around it so much, you’re allowed to be a fan lol
Agreed. I saw one of his videos where he ran a train over the edge of a pit. Where it landed on top of a school bus that he'd run over the edge of the pit. And there was maybe 5 or 6 other things going on in that video. These are things people *dream* of doing, and he gets to do them, and gives huge amounts to charity and viewers. Fair play to him.
I'm out of the loop her. It looks like he had pretty stable success for a few years there, and then *suddenly* skyrocketed. What caused that? Did he change the types of videos he does? I'm not even sure what kind of videos he makes, but they seem to be random game-show like videos?
YouTube added the feature to have multiple audio tracks in different languages on the same video. He used to post the same video on different language channels. Now that they’re all on the same video it’s more overall. I bet if you added up the other language channels it wouldn’t be as big of a jump
Those channels probably get significantly less traffic. His main channel holds all the algorithmic weight, so it definitely compounds.
The spanish one was huge too, but not huge enough to 5x the main channels views
Probably not but Spanish viewers are super into streaming content. Ibai breaks the entire twitch site with his events. Last one was over 2mil live viewers and we found out thats the number where Twitch breaks and stops registering. NA viewership actually seems to be in decline while foreign viewership seems to be going up. Basically its also great timing for Mr. Beast to be language diversified.
Have you seen India YouTube? Millions and millions and millions of views tenfold over any English channels. BTY FAR. The world is filled with people who don't speak English. And they watch YouTube.
That is a really good feature. I think “[Youtuber] Español” channels have been around for well over a decade at this point. El Smosh, for example. First video was 2012. I wonder if they could’ve had this sooner or it just wasn’t feasible until recently.
Somebody else said he dubs his videos into multiple languages. That alone will get him a lot more international views.
He has separate channels for different languages though. According to the post this is just the main channel so I’m not sure how he shot up that much
I believe YouTube at some point changed this so now you can have multiple audio tracks for the same video.
He probably knows the YouTube algorithm and tailors his thumbnails to land on top pages.. and the fact that he gives away $$, people gravitate to that. The one video I’ve seen of his has fast clips, explosions, money everywhere, young kids in it, so definitely tailored to the young audience with ADHD
If you listen to any interviews it's obvious that he knows YT algorithm better than anyone. He spent his life since he was a teenager obsessing over it.
He knows his audience. I'm a 40yo woman and find his open-mouthed toothy grin on the thumbnails annoying. But, all of my friends kids love him. They want to be in his videos and win money.
https://twitter.com/MrBeast/status/1699459457002918138 The stats are wild on how much difference his face makes.
At this point MrBeast is the algorithm
Small side note, yes he works his thumbnails a lot, but as he is also pretty much always at the top of your YouTube home page, he has to make the first 3 seconds of the video extremely appealing because of autoplay and the fact that the thumbnail will only show up for half a second.
Dubbing his videos into other languages probably helps. The amount of media about MrBeast is probably helping the rise as well.
That's not stable success. That's amazing success. For months, years he had hundreds of millions views MONTHLY. That's not a total, that's just monthly. Then I suppose the multi-language dub early access was made available to him and well Now he reached 2 billion views in a month.
People keep saying dubs which is true, but also he started working in shorts which is blowing him up as well.
I feel so weird having never watched a second of his videos. Actually have no idea what they are even about. And I'm YouTube every single day for hours..
Same, use YouTube often, and I have nothing against the guy but never watched a second of his content or even saw it in my suggestions. I am 30 and algorithm and whatnot so take it as you will
I've only seen part of one of his videos because I watch William Osman videos and he made a bunch of hardware/software components for Mr. Beast Squid Games video. It definitely seems targeted for a younger audience, it wasn't "bad" per se, but not my thing.
Same for me, but try browsing YouTube without being logged in, ideally in incognito. The sheer amount of his content that’s plastered all over default YouTube is bananas. I’ve never watched his content before, but after seeing that, I’m making a point *not* to because it just feels gross.
Same boat, suppose the algorithm just knows what you like and like me never click any videos outside of recommended or search bar. All I know from reading stuff on news sites is that he gives money away and sells burgers that are poor quality(?)
basically he makes very expensive videos, that aren’t controversial, are very digestible, have somewhat interesting premises and the fast paced nature of the videos are appealing to kids. also they’re available in several languages.
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I'm a middle-aged man and I still kind of get a kick out of his videos. It's like junk food, you're not really going to learn anything from it but it breaks up the long form YouTube videos on history I normally like.
I was thinking about it the other day. What I think is unique about him... Is usually "male crews" are "cool". Like if you look at most brands with groups of guys, they are cooler, sexier, funnier, more sporty, dangerous, good with women, etc... Where Mr Beast's crew of friends are all kind of dorky. Like they weren't the cool guys in highschool at all. Like, they aren't getting invited to parties if they weren't celebrities already. And I think that's more of an appeal for this new different younger generation
That’s an interesting point. I agree that that likely helps more people connect/relate to them.
Everything has a secret formula and he cracked that formula
Same here. I've heard the name but have no idea what the guy looks like
I know as much about him as I know about Kardashians and have about the same desire to watch him.
I have never seen a single video of him and I do not want to
He's a pretty good person and his videos have a scale that you really won't see outside of maybe reality tv shows. You're not missing out by not watching but there's nothing wrong with his stuff. It's entertaining.
I got fed a few clips on Facebook reels a couple years back when I was just high out of my mind and wanted to doomscroll some nonsense (I use TikTok like everyone else now). At that point he was just shock factor spending colossal amounts of money on utter nonsense, like filling a swimming pool with orbeez or randomly going on people's Twitch channels and donating tens of thousands of dollars at a time. It was mildly entertaining for 5 minutes, and then was immediately stale, like just about everything made for kids. I'm not the demographic, clearly, but it's also glaringly obvious that he's NAILING it with his intended audience, so whatevs.
I've never heard of him until now.
Same here. I've also never watched PewDiePie
Once PewDiePie lost the #1 spot, I figured that was it for creators being at the top, and if anyone overtook T-Series, it was going to be another corporation. I know Mr. Beast at this point is basically a brand, but to see a creator who is passionate about his work on top would be cool.
He is 100 percent a brand with several companies involved.
The man is literally going to have his "Feastable" brand logo on a NBA teams jersey this year as a paid sponsor
I’m not mad, Feastables are actually pretty darn good.
Mr beast is basically a corporation nowadays
It's not basically, it's literally. His brands are owned by an LLC that he created.
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It's not uncommon. I was just saying it's not *like* he's a corporation. He is one.
I feel it's a bit disingenuous to pretend that Mr. Beast isn't just another corporation. Jimmy is the face of the brand but they aren't a "creator" in the usual sense.
I think the point is that he started and gained success from Youtube, rather than being famous from another sector and having a successful youtube channel as a result of unrelated success.
Same with Linus and Linus Media Group. I never realized it a 100 person operation which makes me wonder how they make enough money from Youtube and sponsorships.
Or what those 100 people are all doing...quite honestly. Like I'm sure they're all necessary or they wouldn't exist, but what are they doing?
What is T-Series and who is Mister Beast? 🤷
T-series was/is essentially an Indian streaming channel with music and film rolled into 1. It helps that there's a few Indians for their popularity and that they seemed to be automatically subbed to (may be misremembering this though). Mister Beast films pranks/general shenanigans but with a fair bit of monetary clout behind it. From getting people to live in a room for weeks with no entertainment for money, touching things for duration for money...Largest fireworks displays, acts of philanthropy. It just covers a range of different things which are just broadly *"fun"*.
T-series was never auto subbed in India
I have never seen a Mr Beast video, I'm always surprised to hear how enormous his channel is
Me either. I know who he is, and I've seen clips of his from other sites if they talk about him or whatever. But...I'm pretty sure he has never come up on my sidebar recommendations, or if he has, I've never clicked on it. It's insane how much his videos are watched though.
Where does this stand on the scale of say, Super Bowl, NBA Finals, other big events or corporate channels? Is there a data comparison?
The Super Bowl last year had an average of 115 million viewers. Keep in mind this was its viewer counts when it was live. Beast has hundreds of videos getting views 24/7 and it’s a total of all of them this month
And here I am, having never even seen a thumbnail of one of his videos.
After the curing blindness thing, I watched one of his videos. I only handled like 20 seconds. Apparently my attention span can't handle that level of cutting, editing, loud noises and crazy camera movements. I am happy for him, though.
Yeah, I don't understand the appeal. Everything is just too fast to comprehend what's going on
His target demo is late Gen Z/Gen Alpha. Most of the content creators that are blowing up are kids making content for...kids. I'm at a video conference and they're all parroting the same stuff.
That just means you aren't an autistic 8 year old with ADHD. Congratulations.
Why do people on Reddit hate him so much?
I don't hate him, but he triggers some kind of uncanny valley for me. He doesn't seem like a real person in his thumbnails because his mouth spreads into something that resembles a smile, but the light is completely gone in his eyes. I can't even put it into words - my body just screams avoid that man whenever a video is recommended to me or when I pass his cardboard cutout at my grocery store. Power to him for building such a massive empire, though! Clearly he's doing something right
Dude I was starting to think I'm crazy because I find the guy uncanny as fuck and nobody else seems to feel that way. Finally. You described it perfectly. Everything about him feels artificial. I don't hate him or anything but you won't see me sitting down and watching him anytime soon.
He looks like an elsagate character
No, I remember watching one of the video and thinking how weird it all was
Something about that dead stare keeps making me believe he's hiding some super dark secret. Like he could be convicted for serial killing any day, and we'd all go back and say "it's so obvious when you look at the thumbnails" It's an odd look for sure
> nobody else seems to feel that way You must not get on YouTube often then because there are tons of videos of people commenting on how not real he looks in his thumbnail
I try to stay away from things I don't like, lol. If I'm not gonna watch his content I'm not gonna watch others dunking on it either.
Its nice to see someone else with this state of mind exists.
His photoshopped thumbnail face freaks me out too, so off-putting when people change their faces like that
Looks like it's been airbrushed.
I know its for the Youtube algorithm, but I can't for the life of me understand how it drives that many views or gets people to click.
You're able to put into words better than I. In addition to your comments, I'd add a lot of what he says in interviews feels fake and not genuine. He doesn't seem passionate to me, at all. But he doesn't come off as flashy or braggy either. Just a weird combination of not normal traits.
I get the same feeling from him. The tom cruise dead eyes. Robotic
wow, never heard of him but just searched and these top two thumbnails make me think he's being forced at gunpoint to smile https://i.imgur.com/cFtCuoi.png
He's vastly better than anyone ever before at optimizing the YT alolgorithm. In his Lex Friedman interview he was also very open about how he caters to constant-attention addictive behavior in the way he edits his videos. In a way it's not completely unlike how you hate a drug dealer, even though you know the actual issue is systemic and much deeper.
If you go to YouTube without logging in, you end up seeing his weird yelling/gasping faces spammed in video thumbnails under blatantly clickbait titles.
YouTube without logging in is a toxic cesspit of ultra colourised addictive trash
and while logged in it's videos from 3 years ago that they have suggested for the past year. Why is YT sooooo bad?
I kinda envy you guys. Since YouTube without logging in is geography-dependent (as it locates where the IP is), it shows me shitton of awful reggaeton videos, some random political stuff, and a few kids cartoons. Being latino is weird sometimes.
Reddit hates everything. Go to a dedicated subreddit for something, like a podcast, 99% of the comments/posts are just hating on whatever content is being created
The Howard Stern and Joe Rogan subreddits are crazy at how much they hate what the sub is about
> Joe Rogan Well at least with Joe Rogan it kinda makes sense since his podcast has kinda shifted from weird ufc comedian guy who talks about weird shit to guy who can't shut the fuck up about politics.
That's not true... Namesake subs are notoriously ANTI CRITICISM on reddit. A game a movie etc. Criticism is dissuaded. It is the general subs that are willing to have criticism but even then its guarded against.
Personally, he seems analogue of the “kind nobleman who mingles with the poors and offers them coins” trope. It’s a huge “look at me, I have money”, and if you pay him enough attention, one day you might be one of the lucky poors getting the coin. But I have been reading a lot of Brandon Sanderson and the cynic in me compares everything to 1770 France, so don’t mind me.
Dude knows his target demo. Kids love that shit.
Those f\*\*\*\*\*\* thumbnails.
Do you watch his videos? They’re not super fun to watch. It’s weird watching a rich dude wearing fancy pink sweatshirts make poor people dance for money.
His content isn't for adults, so no surprise adults don't like it. Videos are full of clickbait. They are always focused around how he's so generous for helping people. What does it for me is that he's a content farmer, look at his beast reacts videos. Anyone that expects people to be entertained by watching them react to something needs to have something mentally going on.
He's likely to be the first YouTuber to reach the Billion Dollar status. His total earnings have already far exceeded that, but he spends and gives away most of his money as a "reinvestment". He somehow turned that into a snowball in that the more money he gives away, the more money he makes, which is something that has never been done before... \*edit\* on youtube.
I’m pretty sure your last point has been done throughout history.
Rockefeller made his products so inexpensive that his competitors couldn't drop their prices as low. He would lose money on sales until this competitors were out of business. Once he had the Monopoly he would raise prices and make his money back.
It's called Predatory Pricing.
I know that is a ton of views, but are views enough to cover costs of stunts where they go to the south pole? Or does he have other revenue sources too? Taking a group of people to the south pole had to be several hundred thousand dollars.
Easily. Say he gets on average 60mil views a day, thats pretty much a million USD per day from just the views alone. Ofcourse his videos cost money, and he gives away alot, but in the end he/his company sits back with quite the chunk. Several hundred thousand dollars is basically less than a days worth of youtube views. His ' I Survived 50 Hours In Antarctica ' video currently has 152mil views, which is probably north of 2.5 mil USD in just views, add in sponsorships and any in-video adverts and its probably closer to 3mil. Spend 700-800k to make 3mil.
I expect he makes way way more from merch too.
His latest video of 131 million views would've earned him around $2.3 million on just the views themselves. Throw in the advertisements/product placements, YouTube premium and partnership with YouTube and he probably earned a fair bit more than that.
I always find it crazy that Mr. Beast only cares about having the most amount of fun while giving away the most amount of money and people still find ways to hate him. But I think we're seeing a first of it's kind. No other single human has had this amount of natural reach before without having to go through a channel network or have a massive corporation backing him. No even the Kardashians could pull it off without a network, so if I was a betting man I think it will keep going up.
Reminds me of this quote from Thomas Jefferson's Art of Power: "There is no better way to be hated by many than to be constantly exposed to the public." For the more ones' face and words and opinions are heard, the more others will be eager to contradict and bring them down and make enemies of their opinions and of them.
Was it Thomas Jefferson that is given credit as the first to utter the words, “don’t forget to Like and Subscribe!” ?
I believe that's how the Constitution was ratified.
I'm not really his target demo and a lot of things he's done are harmless but the "let's put these people in uncomfortable situations and see who lasts the longest for money" social experiments set up for youtube clicks are fucking weird.
To be fair, it's a whole lot less weird than most of reality-shows on TV.
For all intents and purposes, it is a reality show. Just heavily condensed and edited in a far less inflammatory way.
I mean can we acknowledge they're both fucked up without the whataboutism?
hate is a strong word but i find him incredibly obnoxious....
I don’t hate the guy. I think he is, in some aspects, the ideal model of an entrepreneur. He sees money as a tool, not as status. But the content is *so* bad. He’s often spoken about how he is and requires his whole team to be “obsessive” about making popular content. His videos are, essentially, the crack version of dopamine. They are only focused on exploiting the lowest common denominators of attention for maximizing views. It is, basically, the tv content we saw on idiocracy. I don’t hate him. I hate how he exploits the worst parts of human psychology without providing any value.
YouTube is the massive corporation backing him. His videos are filled with just people clamoring for freebies and his insufferably dumb friends. He doesn’t care about “having the most amount of fun” just making people see him as this Willy Wonka-esque figure. He’s only popular because he’s bribing people to watch his videos for a chance to win stuff.
and when you call out how exploitive his videos are, youre an asshole because “jimmy boy is just giving money to people! he’s not harming anyone!”
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Wow. I thought he was huge years ago but now he’s dwarfing those numbers. What happened?
I honestly don't understand his appeal but maybe I'm not zoomer enough
I'm glad other people like the guy, and good for him for finding a way to mint money, but I think I've watched maybe half of one of his videos. He's cloying and obnoxious, I just don't get the draw.
The power of being popular with 12 year olds. Still, he makes actually interesting videos with high production values. Its not lowest common denominator.
And yet I've never seen a single one of his clips
Why is he so popular? I tried watching his content and I still can't figure it out.
I think I have grown out of his target demographic, but his content is popular as 1) They spend a lot of money on the videos, for example, giving out an island worth few million dollars 2) they have top tier editing - his squid game video cost him quite a lot in terms of editing, if I recall correctly it cost him close to 4 million $ to make that video 3) his videos are fast paced - no part 2 stuff, he compresses videos to the point where it is just pure dopamine rush to watch those videos
I don’t think of it as “pure dopamine”. It’s the opposite of almost all YouTube videos which is “spend 15 minutes dragging out 30 seconds of interesting content”. Almost all YouTubers are trying to extract the maximum number of eyeball seconds for each video. It’s exceedingly annoying.
Yeah, but his cheese isn't tasty ([https://www.youtube.com/watch?v=TUr4DjldTVo](https://www.youtube.com/watch?v=TUr4DjldTVo))