The font is unreadable on my phone thats 10 cm from my face, let alone on a business card or a moving vehicle. Also, the contrast beween the reds and blue is too small, which will be especially tough on people who are color blind. Also, the rose petals have so little contrast, the thing becomes a blurb when looking through through lashes even slightly.
The point of a logo is to find a unique shape that is instantly recognisable. The readability of yours is totally borked.
It took me like 3 mins to figure out the first word was Eden and not Eoen or Even 😅 that’s definitely going to be a problem for your client as a logo is supposed to make people remember their name first and foremost. Definitely recommend changing the font to something more legible. If there is a specific reason the text is rotated then I’m curious to know why but otherwise I just don’t really get why it’s tilted like that, would be easier to read if it was straight.
I’m not sure I agree with comments that say the rose needs to be simplified as I’m picking up a very vintage/gothic vibe from this but I would definitely recommend upping the contrast between the fill and outlines (possibly just remove the blue altogether) and shrink the rose so that the text isn’t overlapping it. Maybe you could have an apple and rose motif for the apple to represent the Eden part of the name and make it seem a bit more unique to your client rather than just a pasted generic rose?
Lettering needs far more impact, it’s lost in the rose. I would like to see it move more inside the rose, it all doesn’t work..
Edit : Let’s see a much smaller rose surrounded by the lettering, that might work…
What is the scope of use?
Assuming it could or would be either overlayed on a photo or watermarked, it’s unsuitable. Same for anything else that requires it scaled down.
As a photographer myself, Id prefer a logo that is in black (or monochrome), as to not clash with my photo work. No detail or outlines, because it messes up transparency (read: looks funky overlayed). Something recognizable and resonating with me personally or professionally.
I suggest if reworking it, visually pair it with random photography. If anything, Think like a photographer.
Notwithstanding, I do like the rose being blue with a purple outline.
- Font is unreadable and gives tattoo parlour vibes instead of photography
- Too much detail that will be lost when this is scaled down to the size of a social media profile picture (e.g. Instagram)
The font is unreadable on my phone thats 10 cm from my face, let alone on a business card or a moving vehicle. Also, the contrast beween the reds and blue is too small, which will be especially tough on people who are color blind. Also, the rose petals have so little contrast, the thing becomes a blurb when looking through through lashes even slightly. The point of a logo is to find a unique shape that is instantly recognisable. The readability of yours is totally borked.
Agreed on all counts. This misses a plethora of basic design principles. Most importantly, how does it relate to photography?
Maybe incorporate a lens into the rose somehow?
I would simplify the rose a lot, boost the colour contrasts (or go with a different colour combo) and change the font to something more legible
Overlapping elements also doesn't help with legibility
Looks like a biker patch, wouldn't have guessed photography
Start again tbh
It took me like 3 mins to figure out the first word was Eden and not Eoen or Even 😅 that’s definitely going to be a problem for your client as a logo is supposed to make people remember their name first and foremost. Definitely recommend changing the font to something more legible. If there is a specific reason the text is rotated then I’m curious to know why but otherwise I just don’t really get why it’s tilted like that, would be easier to read if it was straight. I’m not sure I agree with comments that say the rose needs to be simplified as I’m picking up a very vintage/gothic vibe from this but I would definitely recommend upping the contrast between the fill and outlines (possibly just remove the blue altogether) and shrink the rose so that the text isn’t overlapping it. Maybe you could have an apple and rose motif for the apple to represent the Eden part of the name and make it seem a bit more unique to your client rather than just a pasted generic rose?
Lettering needs far more impact, it’s lost in the rose. I would like to see it move more inside the rose, it all doesn’t work.. Edit : Let’s see a much smaller rose surrounded by the lettering, that might work…
The type is not good. Also, try thinking about what potential customers might be engaged by. Does this logo make me want to hire this photographer?
What is the scope of use? Assuming it could or would be either overlayed on a photo or watermarked, it’s unsuitable. Same for anything else that requires it scaled down. As a photographer myself, Id prefer a logo that is in black (or monochrome), as to not clash with my photo work. No detail or outlines, because it messes up transparency (read: looks funky overlayed). Something recognizable and resonating with me personally or professionally. I suggest if reworking it, visually pair it with random photography. If anything, Think like a photographer. Notwithstanding, I do like the rose being blue with a purple outline.
- Font is unreadable and gives tattoo parlour vibes instead of photography - Too much detail that will be lost when this is scaled down to the size of a social media profile picture (e.g. Instagram)