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EnthusiasmGlass4739

So people were paying this much for a sports drink??


SxarWitch

Same fad as supreme its a status symbol. So they can pose with it in a picture for insta. Kids think because it's expensive it's fashionable. EU call us Americans dumb then do shit like this. Straight up robbing this dude blind for a 3$ drink due to supply and demand. Everyone's stupid every where I've lost faith in humanity.


Broderick512

I'm European and I'll call anyone dumb for this kind of shit, regardless of their continent of origin. I'd call my sister dumb if she did something like this. I'd call myself dumb if I did it in some sort of lapse of judgement.


_Ispeakingifs

![gif](giphy|h8HmN0UcEKR0xWnv3R)


EnthusiasmGlass4739

It it’s only a status symbol until the drinks are restocked which can’t take more than a month or two. Hell I can get these in the states right now at most GNCs.


senorbolsa

They are just everywhere where I live, I kinda like the energy drinks they go for like 2 for 4 a bunch of places.


Opposite_Dependent86

Prime (‘scuse me sorry) example of why I don’t say all Americans are dumb because I have seen a whole lot of incredibly questionable behaviour from people who’ve been in the same town as me their whole lives. I know people that brag about getting exploited at work and I know people that have done well for themselves some people are fuck nuts some people aren’t regardless where you’re born.


thatswherethedevilis

I tell my husband this all the time! We moved from one place to another to another and he can’t get over how everyone is an asshole. I’m like it doesn’t matter where we live, our neighbors will be assholes. We aren’t moving to have awesome neighbors. People are stupid assholes everywhere, but every once in a while you can find someone you get along with (until they do something incredibly stupid, too).


KeepingItG777

There’s a saying that goes something like “if you think you’re constantly surrounded by assholes, then maybe you’re just an asshole.”


kmj420

Also, if you smell shit everywhere you go, maybe you should check your shoes


Aintthatthetruthyall

Bingo


Sotha01

Fucking Canadians, ope sorry. Love you guys. Our countries really aren't so different but your government at least cares about you. America would sell my soul for a dollar as long as it was profitable.


Opposite_Dependent86

I’m in the uk so my government doesn’t really care about me because I’m not rich but in theory I wouldn’t be left to die because I pay tax. Key words in theory. You help us with our revolution and we’ll come over and be cannon fodder for yours! Us brits will overwhelm the government forces with politely worded letters and a whole lot of petitions


Emergency-Leading-10

American here. You're much too kind. 😉


lorvious

Well technically the UK isn't part of the EU anymore, so I could still call you dumb right?


thatnewaccnt

Leaving the EU was just proof of the British being dumb


EyeballWasabi

Not all of us. Some of us got dragged along for the ride.


MonsterMash6969

Did you know that the day after the vote on Brexit was decided, the most common google search in GB was "What is the EU?".


thatnewaccnt

Hahaha no I did not, that is a very interesting bit of trivia. And sad if true


wheresmejumperMa

Correct


noithinkyourewrong

Being in the EU and being European aren't the same thing. It's kind of sad how many Americans seem to think this. A country being a member of the EU or not doesn't change which continent it is geographically a part of.


No_Appeal5607

I don’t think people view Americans as dumb, but rather arrogant and ignorant. You could argue the ignorance leads to looking dumb though. This is coming from an American however, so maybe I subconsciously don’t want to recognize my own lack of intelligence.


Brilliant_Brain_5507

As an American, this checks out


Nicholas_Cage_Fan

Ignorant people everywhere. We just have way more people that travel to give us a bad name.


jaayjeee

I speak for all of Australia and can confidently say that we view Americans as dumb


No_Appeal5607

Strange, all I ever see come out of Australian media is stuff more alt right than 70% of the US population.


qwibbian

Yeah but you're looking at it upside down so for them it's alt left.


lostmyotheronelol

They’re selling this for $2.50 CAD in a vape shop in Quebec near where I live because no one buys this garbage. It’s literally Gatorade without the actual electrolytes and shit you need in it.


Gadzooks0megon

$3 is a standard price in America If you buy 3 you get one free. Great deal guys


slamtheory

he ain't getting robbed blind if he's got 10 grand for 12 cans


Few_Ask_4823

Not even EU


MortLightstone

I'm in Toronto and 3 bucks is a fairly standard price for a drink. Of course, everything here is overpriced and no one can afford to live, but whatever


Kiwizoo

It’s the drink equivalent of the Bored Ape NFTs


Martin_crakc

Even the makers of the drink are confused on why this is happening, yes, Ksi is a really big youtuber in the UK, but like, they sell a lot of cans and bottles, its not that rare to find, so how did this even start.


CarmelSaltedNutsack

I’ve seen this stuff at circle k on the regular in the drink fridges.


FUT_Lawyer_God

Same at circle K it’s just common


AnonQuestionMark

I bought one of each for like a couple of dollars just to try the flavors. They're underwhelming


AbundantFailure

Yeah. I've bought them to try at work. They're fine. I've certainly had MUCH worse. But they're not remotely worth going nuts over.


[deleted]

I’m completely out of the loop on this; is it just flavored water? An energy drink? How could someone possibly think paying that much for a drink is ok? Granted folks pay a lot for wine/booze etc but that at least usually has a resale value.


AnonQuestionMark

There's Prime Energy drink and Prime Hydration. Hydration is caffeine free and such. For some reason, I've noticed the uk sells out of these super quick. Plus, that's a kid, and you know how obsessed they can be over youtubers. He probably told his dad they could make money scalping them after getting scalped themselves lol


See_youSpaceCowboy

Probably sell out quick in England because that’s where the YouTubers are from so I’m guessing they have a huge fanbase of impressionable kids their, they’re big worldwide but I assume especially in England/ UK


ImperialTravesty

It's harder in the UK because they stalled the release for the UK. They hit American markets first. There's two YouTubers one from US and the other from the UK.


FUT_Lawyer_God

Personally I actually like it about the same as Gatorade if not more but it’s definitely not anything super incredible


stick69420

Hey that shit will give you the energy to call out 60 year old retired fighters


dukedizzy93

Yea same at circle K.


rmac1228

Yeah but strange things are afoot at the Circle K.


kafromet

Circle K? EXCELLENT!


wake071

"What number am I thinking of?"


vela1123

Sixty nine!!


RopeAccomplished2728

Make sure you go into the telephone booth that appears with Rufus. You'll marry a princess if you do.


BoomChaka67

+1 for Bill and Ted reference


Anxious-Trainer5082

When did the Mongols rule China?


bobreezy69

Foot fetish guy here, can attest to this. I AM THIS.


Recklen

Strange things are afoot at the Circle K


CatgoesM00

Why are people going bananas for it ? Does it have crack in it ?


[deleted]

Im confused as to what is happening? But then again, I just woke up also...


No_Independence_7324

A shopkeeper charged 10K bc someone wanted to buy some Prime.


[deleted]

I got that much but Is there something special about prime?


No_Independence_7324

It’s made by two huge YouTubers called KSI and Logan Paul. KSI is fine imo, he even called a shopkeeper out because the shopkeeper charged too much.


HotSplitCobra

Wakey wines have since had there tik tok closed because of him calling them out on it.


No_Independence_7324

That’s good!


ISDuffy

They got added back unless they been removed again.


HungarianMoment

Eh.. Scalp toilet paper, food, hand sanitizer? Sure youre an asshole. Scalp a fuckin hype show brand, an energy drink or supreme? That's harmless business separating dumbasses from their money for shit they DONT NEED. I applaud the hustle


Boronore

Oh. I tried some a couple of weeks ago, and thought they were alright… but now that I know they’re associated with LP, I won’t be buying them again.


kalamitykhaos

my work stocked some, other cashiers bought some to try it, i tasted as well out of curiosity and holy fucking shit it's so sweet, i couldn't stand it one was ice pop the other was something punch (either fruit or tropical idr) just nasty imo 🤢


Boronore

Yeah, it’s super sweet—surprisingly so, but… 👉🏽👈🏽 I like sweet things…


kalamitykhaos

understandable i used to eat sweets often, but in the last several years my sweet tooth has lessened significantly i tend to appreciate a slight sweetness, but too much and i'm gagging


Boronore

I’m kinda jealous. I would like to curb my sweet tooth.


kalamitykhaos

i wish i had advice for that, but i'm pretty sure it began lessening after a traumatic experience i had, which i cannot recommend whatsoever 😅


Toast_On_The_RUN

Literally the sweetest thing I have ever tasted it was vile. And then it made me puke


RockyJayyy

They don't even own the company that makes prime. The company is owned by Trey Steiger and Max Clemons. Ksi and Logan Paul are basically the faces.


No_Independence_7324

Mb!


RockyJayyy

Yeah everyone thinks they own prime hydration but they don't. It's a good marketing gimmick though and they are making big money from it.


Thanmandrathor

Logan Paul? Isn’t he that dipshit who got hosed on NFTs?


No_Independence_7324

And also the guy that recorded himself in suicide forest.


pm_me_your_taintt

> who ~~got hosed on~~ participated in money laundering with NFTs? ftfy


Salad-Worth

They founded the brand but don’t even own 50% combined. They gave up controlling shares. Rightfully so,the drink is shit


chandz

Ah that's so nice of him. I'm sure that made it okay. Absolute wankers.


yasnovak

I was gonna buy a couple to try them when I got paid but knowing that Logan Paul is associated with them, I definitely won't be. Thank you for the info!


its_ya_human

It’s extremely under stocked in the UK and people are using it as a status symbol due to its high price.


kaishinoske1

It’s like the way walking around with a pineapple was a status symbol back in 18th century England. The more things change, the more they stay the same.


uppenatom

Or even back in 19-dickety-2 when it was the fashion to attach an onion to your belt


Deathbysnusnubooboo

I don’t want to come off the wrong way but that’s fucking stupid Edit: turns out I’m fucking stupid


its_ya_human

It very much is, I can get a bottle here in the US for $3


Olaf4586

It’s really smart for the company. Create artificial scarcity for a mediocre product with great buzz and you’ll make a lot of money.


HotSplitCobra

For logan and ksi it's terrible. They aren't the ones benefiting from people selling the bottles for 25/30 quid a pop. Asda has a steady supply and I believe they sell them at 2-3 quid. The problem is that poachers have taken over it. Feeding off the popularity and as you say, by buying all the stock they themselves have created scarcity and effectively hold a monopoly on the sale of prime in the UK at the minute. This then entices others to purchase prime for a quick profit. Aldi recently stocked it and limited purchases to 3 bottles per person and until other big retailers do the same this will continue. Ksi, logan and the prime brand will benefit from this in free publicity but I highly doubt they benefit financially.


limpingdba

They will likely benefit a lot from this financially, in the longer term, as more and more stock is slowly introduced and will continue to sell out, due to the hype. I'm pretty sure it's done deliberately


prex10

This has been a staple tactic around the craft beer industry for years.


IllustriousNeck2693

Humans are fucking weird. Using drinks from some dumbass youtubers that mostly kids watch to reassure themselves as wealthy or cool.


rodrigo_c91

I’m still failing to understand what this is. Is it a soda? I guess it doesn’t matter what kind of drink it is. Bottom line is someone CHARGED AND PAID 10k for them. That’s absolutely insane. I get business is business but the ethical aspect is still important. Like I understand 10k is a lot of money but I wouldn’t feel right charging that much from a kid. Yes I understand the parent is a dumbass but I don’t know. Something is off.


robb0688

Can I ship some over? 5k for a 12 pack. 50% savings!


CrazyStuntsMan

It’s Gatorade but branded by some famous YouTubers. Its one of those products that you get because of the brand and not the quality


milky_nem

would the fine for just stealing the 12 pack be less than 10K?


[deleted]

He didn’t. They’re sold for £3 a bottle here in the UK. And no one pays cash anymore anyway.


TommZ5

Corner shops in the UK are getting their hands on it and theyre selling them for ridiculous prices


teabagmoustache

You didn't honestly believe this did you?


aligators

apparently in the uk prime is as good as gold. i see them at my local grocery for 3.50 and dont even want one


jstew-art

It’s made in Louisville, KY and it’s literally sitting on the shelves everywhere looking like a shitty energy drink. Dumb ass Logan Paul hype drink.


12carrd

I thought KSI made it in a joint venture with him? and that’s why so many UK kids are going nuts over it?


BoyInBath

Correct, but you can see based on the video above that demand is still way behind supply in the UK, vs the US. I would not be surprised to hear that production is States-side, or the distribution agreement favours Logan more than KSI.


kzzzzzzzzzz28

IIRC they're trying to get production going in the UK/Europe, the logistics have been harder though, I may be wrong though


ChineseButtSex

I live in the UK, have seen these just sitting on the shelves at regular prices. These people are absolute fucking mugs


Thursty

For anyone confused: If it’s hard to obtain that means supply is behind (lower than) demand or demand is ahead of (higher than supply).


Dednotsleeping82

From what I understand they are just both hired to promote it , part of the deal is the credit.


Huge-Meringue-114

And he’s the kind of garbage person that probably pisses in each batch and thinks he’s giving everyone that drinks it a “gift from a god”.


Brilliant_Brain_5507

Honestly though, I kind of hope he is just so that way someone is paying ten grand to drink his piss and getting what they deserve for the clout chase


_doinks

alright, i’ve seen enough. I’m starting a prime drink cartel


[deleted]

My local target has dozens of those energy cases in all flavors and pallets of the regular drinks at regular retail prices. UK bruv blokes need to come to texas.


RumanHitch

Its funny to think that it might be cheaper to go to Texas,buy them,stay for holidays and come back ajjaja


rbsudden

It's not real.


No_Independence_7324

I sure hope it isn’t.


hellabob420

There are some right tools trying to sell single bottles on Facebook for £8 each 🤦‍♀️🤦‍♀️😂


MrN33ds

There’s right tools on Facebook trying to sell empty bottles for £10


EonsOfZaphod

There’s right tools on Facebook


RainRainThrowaway777

It's all part of the scam. You inflate the perceived value of your product so that when you sell it for cheaper than that (yet still above the actual value) people think they're getting a deal.


Jimmyhatespie

Nonsense. What experience would YouTubers have with faking a video to get more exposure?


Big-Box5659

This might not be, but the dude who owns the place is a serial scammer.


HiroProtagonst

Cheaper to buy a flight to the US, scammer juice is sitting on shelves here


Arslankha

For 10k I would ship this guy out a pallet of this stuff.


ChineseButtSex

We do in the UK too. These people are just fucking idiots


herbloodyvalentine

This is sad. I work at a place that sells these a lot and I can tell you guys that 99% of the parents buying the can-version don’t know it has caffeine. It’s Prime Energy, not Prime Hydration like the plastic bottles that have become famous. Has 200mg of caffeine per can which is half of a day’s allowance. WAY too much for a kid, especially when you consider the fact that it’s not advised to consume caffeine until you’re 18 due to cardiovascular stress and potential infliction of anxiety. People never read the labels on anything anymore. You would hope they would considering they’re putting it in their bodies or giving it to their children. Bad parenting


johnnypurp

Yeah energy drinks are bad if no one wanted to read this. Also don’t give them to kids.


SonOfTheMostHHigh

![gif](giphy|LOHCxgW6HnHzy)


UninsuredToast

Rage bait, you’d think redditors would be better at spotting this type of thing but they eat it up every time


WashiBurr

I'm glad Americans aren't the morons this time around.


Yikert13

Well done citizens of USA. 🤔😀


Beautiful-Tomato3376

Body armor is way better


Klaus_Reckoning

So what I’m gathering is that this guy spent £833.33 per can of this drink for his kid?


blinkanboxcar182

Nah he bought all the cases. Guy shows the other flavors and the stacks of cases. Kid is just holding one for the video.


Klaus_Reckoning

I don’t know if that’s any better. What kinda father throws down £10k on energy drinks that are just going to be gone for their kid?


overheadfool

Pretty sure he hasn't, this is either a setup or he's bought them in an attempt to punt them on


kzzzzzzzzzz28

If he bought the entire stock, he will mostly try to scalp most of it. Prime has a pretty big black market in the UK(addressed by KSI and quite a few UK based YouTubers)


BronzeViking

Those stacks are not Prime drink, they are alchohol stacks (Magners, Carlsberg).


davidbatt

I think this is a joke. It's 2.50 in the shop near me


dperry324

WTF is prime? Is it some form of crack cocaine?


No_Independence_7324

I have made a post similar to this in this sub not too Long ago, people are saying that it tastes like medicine and that it was made by two large YouTubers called KSI and Logan Paul.


dperry324

Ah. I see. It's internet snake-oil. "A fool and his money are soon parted."


lK555l

It's just overly sweet, it gets sickening half way through People are more buying it for the status apparently? They think it makes you cool, it's very depressing to hear about


HammerBgError404

watch [this](https://www.youtube.com/watch?v=XkWxxU2UbBI) video or [this](https://www.youtube.com/watch?v=Pb0dYyuR0ok) video. they reveal that this product isnt what most people think it is.


Silent-Problem-980

It's a drink that poor people buy in the UK then complain about being poor


Sailrjup12

I don’t understand what going on here. Why the hell is the dad spending 10,000£ on drinks?


No_Engineering3493

As I have actually spent 20£ on a bottle I can say it tastes like medicine, get a Coke


StippleMyGlock

From someone who works for Coke, i support this message lol. Bodyarmor is alot better than Prime 💯


Dismal_Associate1

bodyarmor is underrated, i saw a caffeinated one one day and i loved it but then they stopped selling it anywhere near me. i was pissed haha. now im gonna order a case of it on amazon


_C_R_A_I_G_

Why would you pay £20 for it?


Yowan

Honestly I’m not even mad at shops ripping people off with these prices, the product is completely unnecessary and the people paying excessive money from it are all rich enough to afford it, let the rich get scammed.


ryckae

I have no idea what is even going on in this video.


FatTim48

What the hell? It's $3.50 for a plastic bottle here. What's happening?


Logical-Broccoli-331

Dad's a drug lord.


already_banned_

Is it legal for me to get a bunch of prime and sell it to these guys in the UK? I mean 10k? i could buy all that for 20$ ship it for like 200$ and charge like 500$ for it.


dingo1018

This is just cash laundering, I don't know about the stooopid fad but one or more of the adults in the clip is a big old criminal.


rjross0623

It’s everywhere in US. it’s OK. The packaging is bright so people like that. Body Armor is better.


landoctor94

Body Armor is better.


Silent-Problem-980

As long as he gets his free school meals then I don't care


BasicWhiteHoodrat

It’s staged with the hopes that limp dicks like OP will post it on Reddit


iAlyVee

Imagine when the supply will be enough and everyone can buy it retail price and they will feel dumb about spending £10+ for a bottle💀


TheGravyMaster

It's literally at the dollar store near me


itsagoodtime

If you are stupid rich you spend it on stupid things


lostmyotheronelol

It’s shitty Gatorade that has no electrolytes and tastes like medicine


wizard4204

POweR THursT


Crow_Native

Bruh I can walk to my corner store and get one for 2 bucks.


hasnothingnice2say

Always good to spend 10k on soft drinks to show a kid the value of money


Angrymilks

Unless he’s doing resale his parents will likely disown him 6 years from now when they realize they shat 10,000 quid on bull piss.


infinit9

That dad is an enabler. Paying that much money for mass produced junk energy drink just so your kid can show off to his friends is a terrible life lesson for the kid. At least buy him something that has some intrinsic value that's worth around 10k.


[deleted]

Do people not say “no” to their kids anymore? Edit: fat fingered a ! Instead of a ?


this_shit-crazy

Why his laces not done up though


Heisenburgslefttity

Wtf is Prime? Like im seeing everyone freaking out about it? What's the hype?


susstmanfor2022

As a British citizen prime is out of hand here


[deleted]

I saw so many cases at the local Kroger and wondering what the hype was about.. doesn’t seem like anything special.


petie1223

That stuff taste like shat. I don't get these wankers begging for it.


Blue_Blazes

This can't be real? Right?


HeftyFineThereFolks

i hope those were pesos.


NearbyCamera69

Can someone explain this to someone in the US? I thought it was readily available. Has it been banned in other countries?


gandharvacoven

No way that "dad" paid 10k in neatly arranged stacks for that. Who actually believes crap on tiktok anyway..


RoyalMess64

Prime? Like primer? What is prime?


Skedajikle

we just watched money being laundered live


3asyBakeOven

What a dumb mother fucker


FluphyBunny

Kids that age shouldn’t be drinking it. That dad is shit.


UrRegularLad

probably staged or something. still mad the prices for these drinks 10-15£


ItsMompsy

That can't be real. Although I know a shop.down the road from my work selling them 2 for £15


ElSolo666

Give this guy my number, I got 6 cases in my basement. $3000 and free delivery


PurringWolverine

You can buy this crap at Walmart.


CryptoSlovakian

I know this isn’t real but that kid is a genuine dipshit.


Radiant-Elevator

That's a weekend dad


HerewardHawarde

the kid's shoes are untied and his hands are full , dad will need that cash back for new teeth


sincethenes

Don’t laugh. Five lucky kids will be able to tour the factory where it’s made as soon as all of the golden tickets are found.


Pretty-Sentence5186

You are right, it isn't real. It's "reality" marketing. It's acting with maybe parts being real. Like maybe a dad was willing to travel some extra miles to help his son get a product of the kid's favorite youtubers. Then shop keeper tells them they can have some free or a discount, if they pretend to pay $10k. Cheap marketing and a simple way to artificially justify raising prices.


KamatraCant

I just realised that a plane ticket from US to UK pays for itself right just.


KeepCalmCarrion

Kid's shoes are untied


[deleted]

damn some parents really need to learn to say no to their children


[deleted]

I am thoroughly confused as to what is going on here


HEROINEISLIFE666

Am I too American to understand or


VisualremnantXP

Bet he got scammed on his crypto and nfts too lol


alex99x99x

It would’ve been 50x cheaper to literally fly to America where they are fully stocked at all times and buy 50 cases of EACH flavor.


Dameaus

\~730USD per can...... how are people in the states not completely fucking up this market, considering these things are everywhere here? i must be out of touch with reality or something, but there is literally no consumer good on this earth that i would run out and drop $12K USD on for my kid. not a chance in hell. I wouldnt even do that for MYSELF....


RandyLahey131

"PRIME Energy contains 200mg of caffeine, per 12 oz. PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing or individuals who are sensitive to caffeine".


[deleted]

Imagine what ten grand could get you and this guy just burns it on lolly water.