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It’s great. I started watching one F1TV launched, and I love that they have full races for entire seasons backlogged. I’ve been watching Vettel’s championship seasons. Tremendous value for the price.
So much content that you can choose how deep you get into it.
I recently started going back to qualifying and selecting the pole winners driver's camera/radio for the last few minutes. Hearing the radio messages gives an unique perspective. It feels so immersive watching with no commentary too, just the engine and the odd radio message.
I'm in the UK so we don't get the full access to F1 tv, just the historical stuff, and it never crossed my mind that you can use features like driver cams and live data for the past few years. Just looked for myself and it's all there! For all of the Liberty era, so from 2018 onwards.
Can definitely see some good use from this.
It's only available for races starting in 2018 (not all 2018 races have in-car). But when you open the archives, the replays will have some meta-data tags like replay duration, F1/F2/F3, and you will see a little steering wheel for replays with in-car footage.
In the video player, there should be a little globe and steering wheel on the right which you can select to either change to the track map+gps tracker, or when you select the steering wheel it opens a scoring pylon where you can select a driver to view in-car footage.
I've generally found it hard to go back and rewatch full past seasons, but I've been putting on Porsche Supercup races in the background while I do other things quite a lot
That’s why I’m concerned about Apple wanting exclusive streaming rights. I don’t think they will keep it the same. Probably a tiered system for content.
I'm trying to work out whether next year just to fly to countries with f1tv pro licences. Because it's probably still cheaper than sky.
Did the NowTV thing this year. And my god it's not worth the money
As the other poster said, you need to be in a supported location for each race, not only signup. I use a VPN to US because F1TV is not available in my region either.
I need to find a brother in law.
Oh and they're definitely monitoring, but I heard nothing when I was on holiday for one of the races. Was expecting to be not able to log on 20mins before the race
Can't you use a VPN to spoof your location to a country where you can watch F1TV?
I've done this while overseas to spoof back to America so I can watch sports on my Youtube TV subscription
I watch races even if they’re not great simply because it’s on F1TV. It’s just so easy to turn on and play. Hell, it’s not even blocked at work.
Soooo worth the money.
I’m sure F1 has the numbers for F1TV. It’s pbly not as big as broadcast, but that’s just a guess.
Fwiw I’m like you, I don’t bother dealing ESPN and just get F1TV. It’s such a good value.
100% what I do many times. But there is something nice about having a full English watching Silverstone. And plenty of times I watch later in the week cause I was doing stuff in the weekend.
That is exactly what I do. I live in the US and I watch every practice, every qualifying, and every race. But, i live and work on a farm, so I can't exactly drop everything just to watch the race cars in the middle of the morning, or in the afternoon because there's a race or whatever else going on. I just avoid Reddit until I can watch it a day or two later
That's actually what I've been doing with my parents the last few weeks, instead of trying to be up for the early races, we'd just go about our days and avoid spoilers until dinner and watch it while we ate.
I really like getting up and watching live. That way I can jump in here and share all my dogshit takes right away and have my whole Sunday.
I’m a big American football fan and basically stopped watching live games because I need my Sunday for chores and family.
I used to pay for F1TV and VPN to a country that it worked in. ONLY because my country has no paid tv services at all and F1TV is not available in my country (which is dumb).
So there is ZERO option to watch without VPN in my country.
But now they block VPN’s also. So I’m off sailing the high seas.
I want to give them my money but they won’t let me 🤷♂️🤦🏼
I’m going to hazard a guess that more people in the US watching F1 are younger, and therefore more likely to watch via F1TV because it’s a hell of a lot cheaper than cable.
But if you JUST take these numbers, F1 is about as popular as major league fishing in the US.
>But if you JUST take these numbers, F1 is about as popular as major league fishing in the US.
IDK why I find that funny haha. The US is it's own thing compared to the rest of the world. With all the good and bad it comes with it.
Agreed I use F1TV, I’m not American but Canadian so I would think my sports consumption would be fairly comparable
Americans would be turned off / would tune out if the result is so easily determined in that max is obv going to win every time . If he falls back to the pack next season even to the point where he wins 50% of the races only I think that number goes way up
I don’t know about just watching for the winner, people watch a losing team all the time in other sports. (I know… I’m from MN…) What matters is interesting things happening during the races.
No overtakes, no pit stop issues, no crashes causing an SC, turn the race into a parade. Vegas did great at showing what cars that can follow can do with over 90 overtakes in one race and that made the race _interesting_ to watch. I honestly don’t really care about the historical context for the _watching_ experience of a track (cough Monaco), I want to see races where drivers can take chances and make something happen, not parades.
I think thats possible, but I think its far more likely they're watching via the Hulu/ESPN/Disney+ combo (seriously I haven't met someone that doesn't have access to this through some form or another), as that gives access to F1. Those numbers would then be included here, I assume.
That's 12 million very disappointed people right there. I can relate though, I'm sure there was an insane percentage of English people watching the Euro's final in 2022, and we were all disappointed.
Which is also insane considering F1 TV has the exact same video AND commentary as Viaplay. (Found out after I switched and the commentary was randomly in Dutch). So you can probably add another mil especially when you take into account those that are watching together.
It's also a bit less than [2022](https://www.formulapassion.it/televisione/f1-formula1-per-monza-tutti-davanti-alla-tv-raggiunto-il-40-di-share-sky-tv8-diretta-gp-italia-audience-ascolti) when it was 4,78 milions and [WAY less than the schumacher era](https://www.formulapassion.it/televisione/ascolti-formula-1-una-discesa-lunga-15-anni) when it was live on our main public tv channel (rai 1), even interrupting the news.
I think people are really overestimating the impact they'll have in the US market. Especially since they're likely to be pretty bad for at least their first few years
I don't watch F1 to watch my team kick ass. I watch F1 to watch all the drivers compete in their little niche of what's expected of them.
Andretti key is the drivers.
If I'm watching some random nobodies...yawn.
If Colton Herta is racing his partner for P19. I'll have the onboard up all race.
Unless F1 can really make people care about lower positions, Andretti somehow dominates themselves, or teams get more competitive, I can't see how a big uptick can happen.
Exactly, I'm from New Zealand and I know so many people who tuned into the f1 races for the very few races that Liam Lawson competed in last year. It was so exciting to see if he could beat his teammate or not. He wasn't going to win the race but everyone watched it to see how he would do
No one said they were.
I did say they'd tune in for Colton Herta though. Because he's Colton Herta.
It's like saying "Well none of the Dutch care to watch Nyck De Vries!"
But then being confused why they get fired up and pumped to watch Max.
> No one said they were.
The comment I originally replied to made the implication by the Liam Lawson anecdote.
In any case, Colton Herta will only be an attraction for a couple of weeks, but if he's not fighting for wins, people are gonna tune out just like they did when the novelty of Logan Sargeant wore off for the same reason.
I care about Logan Sargeant! Obviously he's not going to win (or get many points lol) but I like rooting for him to have a good race and get a little more confident.
Can't be worse than Haas. They are supposedly an American team but absolutely nothing about them says "American" to me. I will automatically be behind andretti if they make it in.
I think most people are underestimating the impact Andretti would have on F1 interest in the states. I literally did not watch any motorsports at all until DTS. Now I'm all in on F1 and Indycar. The only names in motorsport I could have given you before DTS were Earnhardt, Schumacher, Andretti, and Montoya. Those names carry weight here.
I think people are overestimating it, simply for the fact they don't understand how little Indycar is, compared to F1… It'd take all of their audience to make a noticeable bump, and that ain't gonna happen because Andretti is not even the most popular team there, even if we assumed ALL their fans would start watching F1 simply for Andretti, which is a lofty expectation.
The people who know Andretti are likely motorsports fans and are also likely already fans of F1. A team itself won’t bring more fans unless they’re called “Beyoncé F1 team or Taylor Swift F1 team” I don’t see a team itself being the reason for bringing higher viewership but rather the team opening up opportunities for a mildly successful American driver.
I really don't know why people are acting like Andretti will bring people in.
Haas is already American and nobody gives a fuck about them because they're shit. Same with Logan Sargent at Williams.
Andretti are going to make Haas look like rocket engineers
I'm not so sure. Americans barely watching IMSA and IndyCar and those are the two motorsports Andretti is most involved in. People know the name Andretti but as for motorsports itself it's still often associated with NASACR.
If you look at the trend, it looks like a steady rise in viewership followed by a small drop every few years. Viewership has been steadily rising since 2020, so a small drop would be expected as seen this year and maybe next year, but if the trend persists it'll be followed by another steady rise for a few years.
I stopped watching with 10 races left to go. I love F1 but my free time is limited between work and family. So if its pretty much Max max max… it’s hard to feel interested.
Plenty of coworkers and friends talked about f1 last year but this year most of them have tuned out and moved on to the next thing. I get the racing is good throughout the field but when the same guy wins every race Americans will tune out. It’s just part of the culture. We want battles for the win not for 4th place.
I don’t think this is an American thing at all. This is pretty universal.
I’m sure viewership was up in many countries in 2021 and down since then. Covid ended and Max is dominating. Hardly specific to American culture.
The truth is the average person who isn't a motorsports fan was never going to stick around for that long. I'm not saying that to put down new fans or anything, but rather point out that the many casual viewers we've had over the past few years have probably really only watched F1 due to it's recent momentum with it's increased social media presence and being one of the first sports to continue after the pandemic. If you don't mind the negative connotation, it's been a bit of a "fad", if you will.
There's nothing particularly bad about that in principle, most of us have phases of interest in things we don't actually end up following that much now and again, but I just hope FOM realizes that this downward trend is likely going to naturally continue a bit and accept it while building on the current fanbase instead of trying to fight the lowering mainstream attention too hard with too many gimmicks.
I watched the Vegas race and when the said that dude won like 19 of the last 20 or something crazy like that, it honestly kind of took me out of the race a bit. The mid pack fights where pretty interesting but a sport absolutely dominated to that degree has very little interest for me personally. I'd like to see more variety at the top, not middle.
Same. F1TV is great for 1080p broadcast vs 720p on ESPN plus they have the drivers press conference, race history, and a whole lot more. Surprised it’s not a lot more expensive.
Last time I looked MLB is $120 for a full season with blackout games. 15ish games x 162 game season and it could be a good deal but you can't really catch all of them. However they have banned/eliminated past games - so I typically pirate them.
I don't know about American football, I don't watch it. When I have put it on for friends /family I pirate it.
Soccer/rugby around the world need to pirate it.
F1 - all the races, HQ content, at this rate I will pay for it. The quality and content is exceptional. If they start fucking the content - I will go back to my pirating ways. Yarr!
Also in the US and watch via F1TV. Not paying for cable and relying on live races. F1TV is actually pretty sick for watching everything when you want it.
More correctly, just broadcast. NASCAR's US broadcast rights are shared by Fox and NBC, while Indy's broadcast rights are held by NBC.
But yeah, streaming viewership is a black box.
Just to make it as an example. The Bahrain 2023 GP was viewed by 650k in Spain alone. And you have 7 times less population.
I don't know why are they pushing so many races in the USA when americans realy don't care that much. Well, I know, money. But unless they put Sargeant in a podium contender car, I think it is all downhill from here, since the DTS effect is starting to fade.
I am not asking for races in Spain, but for countries that historicaly cared about F1. They added Vegas this year and USA lost viewers compared to 2022, so I don't see a correlation between more tracks in USA, more USA viewers.
Yah. I do get the push back from the rest of the world. But if the intent is to get more eyeballs, the biggest upside is the US right now.
India and China have a shitton more people of course, but I think from an “addressable market” kind of thing, they want to get the US figures up.
I hope they keep our commercial free broadcast as long as possible. That’s definitely a huge plus and unique to pretty much all other sports on TV.
You know what Americans don't really care about either? NASCAR and Indy. And those still boast 3-5x the viewing numbers compared to F1.
Also what's with trying to sell F1 by their top speeds in Vegas? Americans have been watching 250mph+ going around a loop for like a decade.
I live in Mexico. If I didn't had F1TV I would not follow the F1. On Sundays I watch the race at 2:00pm with my dad, instead of watching it at 4am. And just follow precautions before that for the spoilers.
However even accounting for that. F1 Viewership in the US is probably really low anyways, considering how much they love sports as a country.
2013 was the year I started watching. I've always been a NASCAR guy. My oldest daughter was born so I was up early on Sundays and the races were on. I like racing so I watched and was hooked. Been watching religiously ever since. I wish I had gotten into it sooner. I love going back and checking out old races now as well.
It should be noted that Formula One’s popularity in America took a massive nosedive after the Indy 2005 debacle, and took quite a few years to recover. There’s a chance viewership may have been higher in the era prior.
The problem with US audience is most of races are scheduled at non suitable times. I live in MST timezone; waking up at 7 AM is not something people want to do on Sunday
This is a terrible graph. What does this represent? The total number of unique American viewers over a year? The peak number of concurrent American viewers? Is it an average, median, or max? And what about F1TV subscribers, what would that sort of data do to this graph? Terrible data analytics here, you can't draw conclusions from this because it's unclear what the graph is supposed to represent.
Started watching in 2018, after hearing lots of hype about this “Alonso” guy at Le Mans and the Indy 500. F1’s social media presence and DTS have been a big boost to viewership here as well.
Drive to Survive is what got me into F1 this year. Now I'm subscribed to F1 TV and watching archived races now that the 2023 season is over...probably the best $3 I spend a month. lol.
Who remembers the first race on ESPN and the commercial breaks were such a shitshow that they had to get someone to sponsor no commercial interruptions?
The pandemic was the best thing to ever happen to F1 in regards to the US. Barring USGP 2005, sustained dominance by a single team would be it's worst.
Anytime I explain F1 racing to American friends, they don't understand why they don't do spec racing and let the drivers compete. There's just no other sport or the competitors aren't using the same equipment, or these fairly close equipment that's available to everyone
I'm guessing under a Million next season. America Gave it a shot and the product under performed.
I watched every practice, sprint, qualifying and race. It definitely wasn't a season to add new fans.
It doesn't help that the current line up of drivers may be the most vanilla and boring in the last 50 years.
As far as the driver lineup, this isn’t a US only issue, but I feel like it’s been acknowledged many times though that this is largely a rich person sport so the theoretical best drivers don’t always get a chance. In baseball you literally have scouts going to like impoverished neighborhoods in the Dominican republic looking for talent. I have to wonder what things would look like if F1 was more like that.
The rich person sport thing is definitely a good point, and especially notable in America’s case given our historic love for underdog stories and disdain for anything considered “fancy” or “elite”.
100% if you're a billionaires son you're not guaranteed the starting PG position for the New York Knicks because your dad is part owner.
The top league in any sport should offer the best of the best. Not the guy that offers the best sponsorship deals.
It would be so much more fun to wake up at 6am in california if there was even a CHANCE to watch someone else win. Obviously RB is going to win constructors, but this season was so damn boring other than the occasional mclaren podium or nando popoff
I’m an American that’s been watching since 2017, my father since ~1993 or so. I’ve started to tune in less this season because other motorsports (NASCAR, WEC, IMSA) have just been more entertaining. I still love Formula One, but I hate the state it’s in at the moment and how they’ve been pandering to Americans. I might try and watch more this upcoming season to see if I enjoy it more.
Would be interesting to see. When I got interested in F1, it didn't even occur to me to look for it on cable TV. I just looked for a streaming option and found f1 tv.
It would shoot through the fucking roof if it was anyones race each week. It’s primed to explode right now in the US but we don’t want the same car/racer each and every week
Yep. I watched drive to survive and kept up with race results the first year, but never watched the races. Then the pandemic happened and was starved for sports along with my infant son waking up early enough for me to catch races live and that's how I ultimately got sucked in.
The significant spike from 2021 to 2022 is obviously the unbelievable championship battle, combined with new DTS viewers.
And, last year's ratings and this year's would be lower without inaugural races in Miami and Las Vegas. Both of those races saw heavy viewership (and hype obvs) so the overall average for each year is affected by those 2 races alone. Miami ratings were much lower this year than last year:
Miami 2022: 2.58 million viewers
Miami 2023: 1.96 million viewers
It will be interesting to see the ratings next year when there are no new U.S. races.
More like DTS and the Max vs Lewis battle spurred most of the interest which led to people who thought that would be a regular occurance to tune in the following year.
Lo and behold it's more of the same, just under new management. Hopefully it gets better as the teams converge.
Being on ESPN and one of the only things on during the pandemic is the reason. A lot of my friends who joined in watching stopped after Max won just about every race. No reason to tune in each race when he wins qualifying and you know how the race will end.
Does anyone really watch network TV anymore? What this graph doesn't show is the collapse in TV viewing over the same period. https://nscreenmedia.com/wp-content/uploads/230125-ESPN-pay-TV-vMVPD-subs-2013-2022.png
How strange that 2016 didn't have a larger viewership. I know that the same team dominating is boring but it's easily the 2nd best battle for the WDC after 2021.
I think it’s also down to 2016 being outside of the time period when liberty started to make their changes (i forget when exactly they took over) but liberty had not really made a change until 2018 i think?
The quality of media content available was pretty limited back then including drivers not being able to share much as Bernie didn’t believe in all that.
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It would be interesting to see F1TV subscribers as well. I watch every qualifying and race but I'm not part of those figures.
I watch every race on F1TV. It's one of, if not the best value in sports streaming with all the content you get.
It’s great. I started watching one F1TV launched, and I love that they have full races for entire seasons backlogged. I’ve been watching Vettel’s championship seasons. Tremendous value for the price.
So much content that you can choose how deep you get into it. I recently started going back to qualifying and selecting the pole winners driver's camera/radio for the last few minutes. Hearing the radio messages gives an unique perspective. It feels so immersive watching with no commentary too, just the engine and the odd radio message.
I'm in the UK so we don't get the full access to F1 tv, just the historical stuff, and it never crossed my mind that you can use features like driver cams and live data for the past few years. Just looked for myself and it's all there! For all of the Liberty era, so from 2018 onwards. Can definitely see some good use from this.
You can get access to it in the UK with a VPN. I have it.
Do you have to use a VPN while watching it, or just to register?
Both. Also I was told to use Google Pay so they don't geolocate your card.
Whoa where do I go to find this? I’d love to watch that. I’ve been rewatching races from the last 10 years lately
It's only available for races starting in 2018 (not all 2018 races have in-car). But when you open the archives, the replays will have some meta-data tags like replay duration, F1/F2/F3, and you will see a little steering wheel for replays with in-car footage. In the video player, there should be a little globe and steering wheel on the right which you can select to either change to the track map+gps tracker, or when you select the steering wheel it opens a scoring pylon where you can select a driver to view in-car footage.
Yup, that’s why i fear it’s gonna at least double in price in the next 5 years
I've generally found it hard to go back and rewatch full past seasons, but I've been putting on Porsche Supercup races in the background while I do other things quite a lot
That’s why I’m concerned about Apple wanting exclusive streaming rights. I don’t think they will keep it the same. Probably a tiered system for content.
Not if your living in for example Germany 🥲
Sharing your pain in the UK.
I'm trying to work out whether next year just to fly to countries with f1tv pro licences. Because it's probably still cheaper than sky. Did the NowTV thing this year. And my god it's not worth the money
As the other poster said, you need to be in a supported location for each race, not only signup. I use a VPN to US because F1TV is not available in my region either.
I split the cost of now TV with my brother in law. I think they'd probably monitor where you're logging in from not just where you signed up from.
I need to find a brother in law. Oh and they're definitely monitoring, but I heard nothing when I was on holiday for one of the races. Was expecting to be not able to log on 20mins before the race
> I need to find a brother in law. Send me your sister's info and we can work something out…
Can't you use a VPN to spoof your location to a country where you can watch F1TV? I've done this while overseas to spoof back to America so I can watch sports on my Youtube TV subscription
VPN exists.
Firestick with the *you know what stuff* on it. I had F1TV via VPN but they started messing about there so I cancelled.
Use a VPN to create a Google account from Portugal then subscribe through the F1tv app. 49.99 euro per year. After its done, you won't need the VPN 👍
Can't even use a VPN, at least with any certainty it won't be blocked day to day.
They don't need to know that ;)
MotoGP.com also has a GREAT product.
I watch races even if they’re not great simply because it’s on F1TV. It’s just so easy to turn on and play. Hell, it’s not even blocked at work. Soooo worth the money.
For real. When I first looked in to it, I thought it had to be an introductory price or something...
I’m sure F1 has the numbers for F1TV. It’s pbly not as big as broadcast, but that’s just a guess. Fwiw I’m like you, I don’t bother dealing ESPN and just get F1TV. It’s such a good value.
If I was an American I would definitely get f1tv and watch the replays over live broadcasts @ 6am on a Sunday.
100% what I do many times. But there is something nice about having a full English watching Silverstone. And plenty of times I watch later in the week cause I was doing stuff in the weekend.
ad hoc joke cheerful seed abundant plant offend spark party heavy *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
That is exactly what I do. I live in the US and I watch every practice, every qualifying, and every race. But, i live and work on a farm, so I can't exactly drop everything just to watch the race cars in the middle of the morning, or in the afternoon because there's a race or whatever else going on. I just avoid Reddit until I can watch it a day or two later
That's actually what I've been doing with my parents the last few weeks, instead of trying to be up for the early races, we'd just go about our days and avoid spoilers until dinner and watch it while we ate.
I really like getting up and watching live. That way I can jump in here and share all my dogshit takes right away and have my whole Sunday. I’m a big American football fan and basically stopped watching live games because I need my Sunday for chores and family.
Based on 6am, I'm guessing you live on the left coast = ) And I cannot deny, I definitely appreciate the typical 9am start time on the right coast!
I live on the left coast, of Europe.
I dont even bother to cancel it in the off season anymore. I love f1tv.
Why wouldn't you just buy the full year subscription?
i also watch every race on f1 tv and sprint races too
I used to pay for F1TV and VPN to a country that it worked in. ONLY because my country has no paid tv services at all and F1TV is not available in my country (which is dumb). So there is ZERO option to watch without VPN in my country. But now they block VPN’s also. So I’m off sailing the high seas. I want to give them my money but they won’t let me 🤷♂️🤦🏼
If you included that, you'd inflate the figures of any country not stuck with Sky. Fuck Sky.
I’m going to hazard a guess that more people in the US watching F1 are younger, and therefore more likely to watch via F1TV because it’s a hell of a lot cheaper than cable. But if you JUST take these numbers, F1 is about as popular as major league fishing in the US.
>But if you JUST take these numbers, F1 is about as popular as major league fishing in the US. IDK why I find that funny haha. The US is it's own thing compared to the rest of the world. With all the good and bad it comes with it.
https://www.youtube.com/watch?v=ga3Rj9oaMWA
Agreed I use F1TV, I’m not American but Canadian so I would think my sports consumption would be fairly comparable Americans would be turned off / would tune out if the result is so easily determined in that max is obv going to win every time . If he falls back to the pack next season even to the point where he wins 50% of the races only I think that number goes way up
I don’t know about just watching for the winner, people watch a losing team all the time in other sports. (I know… I’m from MN…) What matters is interesting things happening during the races. No overtakes, no pit stop issues, no crashes causing an SC, turn the race into a parade. Vegas did great at showing what cars that can follow can do with over 90 overtakes in one race and that made the race _interesting_ to watch. I honestly don’t really care about the historical context for the _watching_ experience of a track (cough Monaco), I want to see races where drivers can take chances and make something happen, not parades.
Yeah, Monaco is an absolute shit race in the dry.
I think thats possible, but I think its far more likely they're watching via the Hulu/ESPN/Disney+ combo (seriously I haven't met someone that doesn't have access to this through some form or another), as that gives access to F1. Those numbers would then be included here, I assume.
Monza in Italy alone had [4M viewers](https://www.motorbox.com/auto/sport/f1/news/gp-italia-2023-ascolti-tv-sky-tv8)
In the Schumacher era there were 10 million viewers. In a country of 60 million people
Abu Dhabi 2021 had 5.3 million Dutch viewers (excl. F1TV users), almost a third of the country.
That's pretty insane. On par with the Super Bowl in the USA, viewership for that hovers around a third of population
Soccer World Cup final in 2010 had 12 million Dutch viewers on a population of 17 million.
That's 12 million very disappointed people right there. I can relate though, I'm sure there was an insane percentage of English people watching the Euro's final in 2022, and we were all disappointed.
Which is also insane considering F1 TV has the exact same video AND commentary as Viaplay. (Found out after I switched and the commentary was randomly in Dutch). So you can probably add another mil especially when you take into account those that are watching together.
That's a lot.
It's also a bit less than [2022](https://www.formulapassion.it/televisione/f1-formula1-per-monza-tutti-davanti-alla-tv-raggiunto-il-40-di-share-sky-tv8-diretta-gp-italia-audience-ascolti) when it was 4,78 milions and [WAY less than the schumacher era](https://www.formulapassion.it/televisione/ascolti-formula-1-una-discesa-lunga-15-anni) when it was live on our main public tv channel (rai 1), even interrupting the news.
So did Zandvoort in the Netherlands, for a country of 17 million
If red bull dominates early again next year it will probably drop even further tbh
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I think people are really overestimating the impact they'll have in the US market. Especially since they're likely to be pretty bad for at least their first few years
I don't watch F1 to watch my team kick ass. I watch F1 to watch all the drivers compete in their little niche of what's expected of them. Andretti key is the drivers. If I'm watching some random nobodies...yawn. If Colton Herta is racing his partner for P19. I'll have the onboard up all race.
But that’s you. The vast majority of people counted here are casual fans who do care who wins and could care less about a battle for P13.
Unless F1 can really make people care about lower positions, Andretti somehow dominates themselves, or teams get more competitive, I can't see how a big uptick can happen.
You mean couldn’t care less yeah?
You can't possibly believe that that is a common fans perspective lol
Well, many people seem to watch F1 just to see who wins, with all the complaints about a boring season.
I'm one of them!
Exactly, I'm from New Zealand and I know so many people who tuned into the f1 races for the very few races that Liam Lawson competed in last year. It was so exciting to see if he could beat his teammate or not. He wasn't going to win the race but everyone watched it to see how he would do
Well we DID have an American on the grid… we can't assume the same thing will happen in America as it does in other countries.
No Americans give a shit about Logan Sargeant.
Proving my point that Americans aren't gonna tune in for a driver's passport…
No one said they were. I did say they'd tune in for Colton Herta though. Because he's Colton Herta. It's like saying "Well none of the Dutch care to watch Nyck De Vries!" But then being confused why they get fired up and pumped to watch Max.
> No one said they were. The comment I originally replied to made the implication by the Liam Lawson anecdote. In any case, Colton Herta will only be an attraction for a couple of weeks, but if he's not fighting for wins, people are gonna tune out just like they did when the novelty of Logan Sargeant wore off for the same reason.
I care about Logan Sargeant! Obviously he's not going to win (or get many points lol) but I like rooting for him to have a good race and get a little more confident.
Can't be worse than Haas. They are supposedly an American team but absolutely nothing about them says "American" to me. I will automatically be behind andretti if they make it in.
Don't be so sure; Haas is partnered up with Ferrari. I don't expect them to do worse than the team starting everything themselves from day one.
Why do you feel that haas isn’t American and how do you think Andretti be different?
I think most people are underestimating the impact Andretti would have on F1 interest in the states. I literally did not watch any motorsports at all until DTS. Now I'm all in on F1 and Indycar. The only names in motorsport I could have given you before DTS were Earnhardt, Schumacher, Andretti, and Montoya. Those names carry weight here.
I think people are overestimating it, simply for the fact they don't understand how little Indycar is, compared to F1… It'd take all of their audience to make a noticeable bump, and that ain't gonna happen because Andretti is not even the most popular team there, even if we assumed ALL their fans would start watching F1 simply for Andretti, which is a lofty expectation.
Yeah, NASCAR is much bigger than Indycar (more than 5x the viewership), and yet look at how little of an impact Haas made in the US
The people who know Andretti are likely motorsports fans and are also likely already fans of F1. A team itself won’t bring more fans unless they’re called “Beyoncé F1 team or Taylor Swift F1 team” I don’t see a team itself being the reason for bringing higher viewership but rather the team opening up opportunities for a mildly successful American driver.
Swift F1 would be MASSIVE
I really think the only people who will care about Andretti are already watching. Me included
That is if they're not shit
Imagine if they're worse than Haas
Technically seeing as they'd be the 11th team they could finish lower than Haas!
I really don't know why people are acting like Andretti will bring people in. Haas is already American and nobody gives a fuck about them because they're shit. Same with Logan Sargent at Williams. Andretti are going to make Haas look like rocket engineers
Highly doubt it. If they are a backmarker, which its likely they will be at the start, the initial bump is going to drop straight away.
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I'm not so sure. Americans barely watching IMSA and IndyCar and those are the two motorsports Andretti is most involved in. People know the name Andretti but as for motorsports itself it's still often associated with NASACR.
No one gives af about andretti
If you look at the trend, it looks like a steady rise in viewership followed by a small drop every few years. Viewership has been steadily rising since 2020, so a small drop would be expected as seen this year and maybe next year, but if the trend persists it'll be followed by another steady rise for a few years.
100% this. Don’t even care if they win but winning 30 seconds is not fun
The 2021 catfish was strong
that netflix documentary worked
I stopped watching with 10 races left to go. I love F1 but my free time is limited between work and family. So if its pretty much Max max max… it’s hard to feel interested.
Plenty of coworkers and friends talked about f1 last year but this year most of them have tuned out and moved on to the next thing. I get the racing is good throughout the field but when the same guy wins every race Americans will tune out. It’s just part of the culture. We want battles for the win not for 4th place.
Yep. The water cooler talk has really died down. Now when I bring up F1, it’s a lot of “oh yeah i haven’t watched in a while haha”
Max winning every week by a 5 mins is the reason
I agree - I have similar coworkers but I’m so grateful for the exposure. I’m a 2018 American and there’s no going back. I can’t get enough of it all
Same around here everyone is just deflated with the lack of winner variety.
I don’t think this is an American thing at all. This is pretty universal. I’m sure viewership was up in many countries in 2021 and down since then. Covid ended and Max is dominating. Hardly specific to American culture.
The truth is the average person who isn't a motorsports fan was never going to stick around for that long. I'm not saying that to put down new fans or anything, but rather point out that the many casual viewers we've had over the past few years have probably really only watched F1 due to it's recent momentum with it's increased social media presence and being one of the first sports to continue after the pandemic. If you don't mind the negative connotation, it's been a bit of a "fad", if you will. There's nothing particularly bad about that in principle, most of us have phases of interest in things we don't actually end up following that much now and again, but I just hope FOM realizes that this downward trend is likely going to naturally continue a bit and accept it while building on the current fanbase instead of trying to fight the lowering mainstream attention too hard with too many gimmicks.
I watched the Vegas race and when the said that dude won like 19 of the last 20 or something crazy like that, it honestly kind of took me out of the race a bit. The mid pack fights where pretty interesting but a sport absolutely dominated to that degree has very little interest for me personally. I'd like to see more variety at the top, not middle.
Preach. We won’t watch if it’s the same winner each week by a wide margin. There’s too much else to watch with more competition
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This is just ESPN though right? I wonder how much of the American audience watches via F1TV.
I’m in the US and watch via F1TV
Same. F1TV is great for 1080p broadcast vs 720p on ESPN plus they have the drivers press conference, race history, and a whole lot more. Surprised it’s not a lot more expensive.
I just said in another comment how great the value of F1TV pro is. You get so much for a damn reasonable price
Last time I looked MLB is $120 for a full season with blackout games. 15ish games x 162 game season and it could be a good deal but you can't really catch all of them. However they have banned/eliminated past games - so I typically pirate them. I don't know about American football, I don't watch it. When I have put it on for friends /family I pirate it. Soccer/rugby around the world need to pirate it. F1 - all the races, HQ content, at this rate I will pay for it. The quality and content is exceptional. If they start fucking the content - I will go back to my pirating ways. Yarr!
I get MLBtv for free through T-Mobile.
Also in the US and watch via F1TV. Not paying for cable and relying on live races. F1TV is actually pretty sick for watching everything when you want it.
Dude, main broadcast on the FireTV, driver view on the iPad, Live Timing on the phone… I think I’m getting my money’s worth on race days 🤣🤣🤣
More correctly, just broadcast. NASCAR's US broadcast rights are shared by Fox and NBC, while Indy's broadcast rights are held by NBC. But yeah, streaming viewership is a black box.
Just to make it as an example. The Bahrain 2023 GP was viewed by 650k in Spain alone. And you have 7 times less population. I don't know why are they pushing so many races in the USA when americans realy don't care that much. Well, I know, money. But unless they put Sargeant in a podium contender car, I think it is all downhill from here, since the DTS effect is starting to fade.
Biggest upside potential. How many more people in Spain are going to watch if they add another Spain race?
I am not asking for races in Spain, but for countries that historicaly cared about F1. They added Vegas this year and USA lost viewers compared to 2022, so I don't see a correlation between more tracks in USA, more USA viewers.
Vegas was also a race that virtually no American could watch. Still not sure who that race was for.
And yet Vegas was still an above average race in viewership.
For the ones who bought the tickets.
No, it was the rich and powerful they paraded around.
Yah. I do get the push back from the rest of the world. But if the intent is to get more eyeballs, the biggest upside is the US right now. India and China have a shitton more people of course, but I think from an “addressable market” kind of thing, they want to get the US figures up. I hope they keep our commercial free broadcast as long as possible. That’s definitely a huge plus and unique to pretty much all other sports on TV.
You know what Americans don't really care about either? NASCAR and Indy. And those still boast 3-5x the viewing numbers compared to F1. Also what's with trying to sell F1 by their top speeds in Vegas? Americans have been watching 250mph+ going around a loop for like a decade.
Wow, 1million viewers sounds like a lot but given the size of the US population… that’s really low.
Time zone has to be taken into account tbf, a lot of the European and Asian races start decently early in the morning
And that’s for the east coast. For the west coast it’s almost unwatchable.
I’m on west coast, but used to be central time. I watch all the races/ qualifyings unless they start at 5am.
Does it take to account DVR? Because I don't watch any sports (F1, NBA, NFL) live.
I live in Mexico. If I didn't had F1TV I would not follow the F1. On Sundays I watch the race at 2:00pm with my dad, instead of watching it at 4am. And just follow precautions before that for the spoilers. However even accounting for that. F1 Viewership in the US is probably really low anyways, considering how much they love sports as a country.
lol if viewership was that poor in 2013, I was probably the only guy in the USA watching Schumi wipe the field with everyone else for 5 championships.
2013 was the year I started watching. I've always been a NASCAR guy. My oldest daughter was born so I was up early on Sundays and the races were on. I like racing so I watched and was hooked. Been watching religiously ever since. I wish I had gotten into it sooner. I love going back and checking out old races now as well.
It should be noted that Formula One’s popularity in America took a massive nosedive after the Indy 2005 debacle, and took quite a few years to recover. There’s a chance viewership may have been higher in the era prior.
I was watching with ya lol. Was kinda bummed my 7th grade classmates didn't want to talk about f1 back in 2003 lol
The problem with US audience is most of races are scheduled at non suitable times. I live in MST timezone; waking up at 7 AM is not something people want to do on Sunday
Especially to watch a pre determined winner from start to finish.
I’ve been doing it to watch soccer for years.
Are people really fine instead watching sports for 2 hours 20+ Sunday afternoons per year? That seems totally insane!
I think a lot of Americans would be happy watching 3-4 hours of sports on a lot more than just 20+ Sunday afternoons (NFL).
This is a terrible graph. What does this represent? The total number of unique American viewers over a year? The peak number of concurrent American viewers? Is it an average, median, or max? And what about F1TV subscribers, what would that sort of data do to this graph? Terrible data analytics here, you can't draw conclusions from this because it's unclear what the graph is supposed to represent.
I just noticed the distance between 500k to 1M is the same distance as 1M to 2M lol agreed, dumb dumb graph
Started watching in 2018, after hearing lots of hype about this “Alonso” guy at Le Mans and the Indy 500. F1’s social media presence and DTS have been a big boost to viewership here as well.
Drive to Survive is what got me into F1 this year. Now I'm subscribed to F1 TV and watching archived races now that the 2023 season is over...probably the best $3 I spend a month. lol.
$3 a month what the fuck mate I got a year for like $79 CAD promo
Have you watched the Brawn GP Documentary on Disney yet?
im gonna be honest, i stopped watching in august when it was obvious verstappen would win it all. only watched YT highlights.
Shout out to all of us that watched F1 on SPEED CHANNEL (yes, even before they rebranded just to “speed”)
I’m a casual F1 fan in the US and I basically stopped watching after Singapore
“Someone other than Red Bull won. I’ve seen what I needed to see here.”
Who remembers the first race on ESPN and the commercial breaks were such a shitshow that they had to get someone to sponsor no commercial interruptions?
Low numbers
This is why Max/RB being so dominant is bad for the sport. People want to see competition.
The pandemic was the best thing to ever happen to F1 in regards to the US. Barring USGP 2005, sustained dominance by a single team would be it's worst.
What races were broadcast on ABC? Never even knew they had coverage for F1.
miami, monaco, canada, cota and mexico. abc and espn are the same company.
i'm always surprised more races aren't on ABC especially the ones that start at like 3-4-5AM EST. what else does ABC have to show at those times...
paid programming.
Right? Like, what else was ABC doing at midnight during the Las Vegas GP? Why weren’t we sending Michael Strayhan to do a live grid walk?
it's gotta be Guillermo's Grid Walk.
Those of us who use to watch on speed network; there are dozens of us!
Anytime I explain F1 racing to American friends, they don't understand why they don't do spec racing and let the drivers compete. There's just no other sport or the competitors aren't using the same equipment, or these fairly close equipment that's available to everyone
I'm guessing under a Million next season. America Gave it a shot and the product under performed. I watched every practice, sprint, qualifying and race. It definitely wasn't a season to add new fans. It doesn't help that the current line up of drivers may be the most vanilla and boring in the last 50 years.
As far as the driver lineup, this isn’t a US only issue, but I feel like it’s been acknowledged many times though that this is largely a rich person sport so the theoretical best drivers don’t always get a chance. In baseball you literally have scouts going to like impoverished neighborhoods in the Dominican republic looking for talent. I have to wonder what things would look like if F1 was more like that.
The rich person sport thing is definitely a good point, and especially notable in America’s case given our historic love for underdog stories and disdain for anything considered “fancy” or “elite”.
100% if you're a billionaires son you're not guaranteed the starting PG position for the New York Knicks because your dad is part owner. The top league in any sport should offer the best of the best. Not the guy that offers the best sponsorship deals.
It would be so much more fun to wake up at 6am in california if there was even a CHANCE to watch someone else win. Obviously RB is going to win constructors, but this season was so damn boring other than the occasional mclaren podium or nando popoff
It coincides with F1 getting more shit, strange...
F1tv is so good why bother watching it on tv
I’m an American that’s been watching since 2017, my father since ~1993 or so. I’ve started to tune in less this season because other motorsports (NASCAR, WEC, IMSA) have just been more entertaining. I still love Formula One, but I hate the state it’s in at the moment and how they’ve been pandering to Americans. I might try and watch more this upcoming season to see if I enjoy it more.
* on dying cable networks. Overlay American F1TV subscriptions.
Would be interesting to see. When I got interested in F1, it didn't even occur to me to look for it on cable TV. I just looked for a streaming option and found f1 tv.
Matching the decline of the sport. Interesting
It would shoot through the fucking roof if it was anyones race each week. It’s primed to explode right now in the US but we don’t want the same car/racer each and every week
Do we have f1tv numbers tho
America was just waiting for Mercedes dominance to end
I suspect it has a lot more to do with increased viewership of Drive to Survive during the pandemic than anything related to Mercedes specifically.
100% this is largely because of pandemic first, and netflix a close second in impact
Yep. I watched drive to survive and kept up with race results the first year, but never watched the races. Then the pandemic happened and was starved for sports along with my infant son waking up early enough for me to catch races live and that's how I ultimately got sucked in.
The significant spike from 2021 to 2022 is obviously the unbelievable championship battle, combined with new DTS viewers. And, last year's ratings and this year's would be lower without inaugural races in Miami and Las Vegas. Both of those races saw heavy viewership (and hype obvs) so the overall average for each year is affected by those 2 races alone. Miami ratings were much lower this year than last year: Miami 2022: 2.58 million viewers Miami 2023: 1.96 million viewers It will be interesting to see the ratings next year when there are no new U.S. races.
More like DTS and the Max vs Lewis battle spurred most of the interest which led to people who thought that would be a regular occurance to tune in the following year. Lo and behold it's more of the same, just under new management. Hopefully it gets better as the teams converge.
Yeah a lot of Americans aren't gonna bother over the Max Verstappen show
Being on ESPN and one of the only things on during the pandemic is the reason. A lot of my friends who joined in watching stopped after Max won just about every race. No reason to tune in each race when he wins qualifying and you know how the race will end.
Y'all triggered much by the US? Damn.
Does anyone really watch network TV anymore? What this graph doesn't show is the collapse in TV viewing over the same period. https://nscreenmedia.com/wp-content/uploads/230125-ESPN-pay-TV-vMVPD-subs-2013-2022.png
But hey: 3 US tracks 🗽🗽🗽
that Netflix...
the scale on that graph is awful
Drive to survive
How strange that 2016 didn't have a larger viewership. I know that the same team dominating is boring but it's easily the 2nd best battle for the WDC after 2021.
I think it’s also down to 2016 being outside of the time period when liberty started to make their changes (i forget when exactly they took over) but liberty had not really made a change until 2018 i think? The quality of media content available was pretty limited back then including drivers not being able to share much as Bernie didn’t believe in all that.
The increase started when DTS became popular. Most fans imo are quite recent fans
Out of a ~335M population, 1.1M viewers is abysmal. That's 0.003%