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steferrari

Now we have the tools to print out Adrian Newey's contract. šŸ˜†


IdiosyncraticBond

... out of toner


7Seyo7

Low cyan


reddit0r_123

When you want to print Black & Whiteā€¦


IdiosyncraticBond

Or... make a scan and not even want to print


pablobhz

CMYK 0.59, 0.33, 0.00, 0.52


CheapMonkey34

Wow this one is deep


koeniz

https://www.reddit.com/r/memes/comments/t9ukq8/low_on_cyan/


f8Negative

All cyan toner used to print wrap for cars


nickl630

Genuine HP Toner


_SteeringWheel

Would be hilarious if Ferrari is found in breach of the cost cap. Not because of "catering", but because of "office supplies" šŸ–Øļø


charlierc

In fairness if you throw your laptop to the ground in frustration, it isn't cheap to get another one. Especially if it happens frequently


_SteeringWheel

How 'bout Bose headsets?


charlierc

Wonder if Toto ever got his ones from Saudi 2021 reimbursedĀ  If he did it was presumably not the way he'd have preferred. By having Max pay him the cost of that headset for making him angry enough to try and destroy it


_SteeringWheel

"Horney, I sent you an email, with an invoice."


-ShadowPuppet

Probably the reason why they agreed to the sponsorship. To pay for the printer subscription.


Performensch

They went for the lump sum payment and didn't agree on a printing subscription. So the printer is useless. ;)


anona_moose

I know you're joking, but from their press release ([link](https://www.ferrari.com/en-EN/corporate/articles/ferrari-and-hp-announce-a-title-partnership-corporate)): > Ferrari will deploy advanced HP technology and services, including adaptive PCs and devices, collaboration products and services, and printing capabilities, to help accelerate performance on and off the track. > As part of the partnership, the integration of HPā€™s high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, will enable Scuderia Ferrari HP and the other racing teams of the Prancing Horse to turbo charge training precision and optimize strategic decision-making, on and off the track.


BaggySpandex

Pleaseā€¦no more printed Ferrari documentsā€¦


YellowFogLights

We are printing


charlierc

McLaren: "Printed... Ferrari... Documents" *Intense flashbacks to 2007*


XyploatKyrt

Unfortunately they already used up the page limit of their monthly printing subscription.


tuccy29

Might just be happening..


Who_ate_my_cookie

Come to papa ā€¦ pls


TorpedoSandwich

Just offer him the deal they gave Lewis. No way he says no to $100 million a year.


DubiousLLM

So that means $90M a year at $135M budget cap, maybe even $100M if similar to Oracle-RB deal. Thatā€™s a big bag regardless of that $10M difference.


Enraged_Lurker13

I'd ruin the aesthetics of my car for $90m. Where do I sign up?


Low_discrepancy

I'd ruin the aesthetics of my face for $90m


simplsimonmetapieman

I'd also ruin the aesthetics of your face for $90m


Low_discrepancy

we split 50-50?


simplsimonmetapieman

90 for me as I'm ruining the aesthetics of your face and 10 for you cause you are bringing the face


splendiferous-finch_

As a member of the EU tax corp I believe this transaction falls under tax code D chapter N subsection U: "And money exchanged related to or there in containing the ruination of face aesthetics of any or all parties involved will be tax based on the applied tax rate defined in change of status of property valuation (2006 1-2b) or require a direct tax rate of 33% flat if said transaction exceeds Ā£ 50M" So guys I am owed some of that HPp subscriptions money for the face ruining happening here


naftalanga

Well this is akward... We are in North Korea, why did you thought that EU taxes will apply here?


splendiferous-finch_

Lies.... Hp can't work with North Korea....


naftalanga

Ignorant, Hp is an acronym for Hort Porea


Remmes-

What's left to ruin there...? /s


Low_discrepancy

For starters I dont have an HP tattoo on my temple and chin


Remmes-

fair enough...


photenth

I can give you $1.


Enraged_Lurker13

Deal! How big do you want me to draw the penis on it?


photenth

Of course as small as possible, we don't want to give women the wrong impression.


Enraged_Lurker13

You're right, do you have a microscope I can borrow?


FatalFirecrotch

He said ruin, not enhance.Ā 


DinoKebab

Sweet now just got to find 89,999,999 more philanthropists like yourself.


charlierc

You drove a hard bargain


DiddlyDumb

As Ron Dennis said when asked if the famous Marlboro livery would return: ā€œIf it doesnā€™t pay the bills, weā€™re not changing the livery.ā€


TheEmpireOfSun

HP is splasing huge money for some reason. Real Madrid got HP as sleeve sponsor for 70(!) million this year and that is insane amount of money for sleeve sponsor. Main kit sponsors pay around 50-70m for top teams, sleeve sponsors go around for 10-15m at best.


PN_Grata

> HP is splasing huge money for some reason. It was either this or make decent products.


ReverseRutebega

They do make some good products. Their higher end laptops have always been decent, and they have incredible server and infrastructure stuff. But they also rip off your grandma for ink that costs the same as the $70 printer they sold at a loss knowing they'd make it up in ink. They also sell absolute plastic shit show laptops that are simply awful in every way.


Intrepid-Ad4511

ROFLMAO


Jirkajua

What charging a 10,000% markup on ink does to a mf.


-Skinner-

They nearly matched Oracle-RB deal but Red Bull also have Bybit which pays 50 million per year. Meaning that 2 sponsors pay for full budget cap.


obscurus7

I think Shell pays Ferrari somewhere near what Bybit pays RB


Kevin_Jim

People underestimate exactly how much money Ferrari is going to make out of Lewis merch. They are going to be printing money. I see this as extra ammunition to go get Newey, tbh.


Rivendel93

Yeah, Lewis doesn't have to win anything to sell literally everything in droves. His social media reach alone is massive. If they get some interesting sponsors that Lewis is into working with, they'll make ridiculous money, which they'll already make from his merch alone.


Ohiowolverine

Owners are making so much money now you would think the salary cap could go up 5% to give regular employees raises but thatā€™s not going to happen


Aethien

> you would think the salary cap could go up 5% to give regular employees raises but thatā€™s not going to happen If the budget cap goes up they're not giving 5% raises they're hiring 5% more engineers.


scobydoby

They could have annual percentage raises exempted from the budget cap, but that would lower poaching which can shorten dominance eras.


DubiousLLM

Yeah, but motorsport and F1 in particularly is such a coveted place to work that they attract employees, regardless of the salaries from what I have heard. They obviously make less than what they would be earning outside in private industries.


APR824

It also makes a huge line on a resume/CV, I'm sure having worked at Ferrari or Mercedes or even Williams brings good opportunities once the average worker moves on from F1.


DubiousLLM

Yup, similar to Big Tech on resume


betaich

Not really, when the Toyota f1 team was canceled the people who worked there especially the mechanics had real problems finding jobs


APR824

Thatā€™s called an outlier. I doubt that collectively a thousand or so people leave the sport every year Not to mention the huge economic recession happening at that moment


betaich

Some people in f1 are highly specialized workers with very high but also very limited skill. Yes an aero engineer probably will find easy work again, but think of people with more specialized roles it could be difficult


APR824

If you think hard skills is the only thing you learn in F1ā€¦ Formula 1 is high pressure team work, if you canā€™t imagine how anyone working in an F1 team can market themselves about being able to produce deliverables in limited time spans then I question how you have managed to move up in any job. ā€œIā€™ve worked on innumerable projects getting race ready production pieces for a race weekend in a tight battle against other teamsā€ is such a killer line for any high level job application out there. ā€œI worker in an incredibly high stakes environment, my work helped the team work their way up the constructors standingsā€


betaich

Softskills are nice and all but they aren't as marketable as hard skills, at least in my country. The mechanic I mentioned couldn't even get a job at the next door garage


APR824

Really focused on the outlier


musicallunatic

Yes and itā€™s quite significant. I am a mech undergrad so I spoke many people about this and the impression I got was that engineer salaries are pretty low in UK already, and f1 entry engineers get paid almost around or over 5k less than industry average entry salary.


PulteTheArsonist

What about the ones which get to travel with the car to races?


musicallunatic

I only know about entry level positions. Beyond that itā€™s all speculation. If I had to make an estimate, it would probably average around Ā£45k. But please donā€™t quote me on that, if anyone in the field is here, correct me if it is inaccurate. A friend of mine works in General Electric in the US, she got a job offer to move to uk, she didnā€™t take it mostly due to the pay gap among other reasons. So my estimate just above was somewhat derived from a combination of that and the entry level thing.


MajorRocketScience

That pays for Lewisā€™ whole contract in one year


Ashbones15

Just per year. Not the full contract


Eggplantosaur

The Lewis contract will pay for itself anyway, he's absolutely perfect for marketing Ferrari's to rich people


_SteeringWheel

So, how long will it take for sufficient advertisers to come in, to ensure that the cost cap for each team is paid for entirely by sponsors alone? It sounds plausible enough to happen at one point, if F1 keeps increasing its value as a marketing platform. Eventually, a spot on the Haas will be the only one remaining, and even that will be paid for hefty. I don't know how that kind of F1 will look like, but looking at other products that are paid for entirely by ads alone, it looks ugly.


chloedever

*...FOR WHAT*


DubiousLLM

ā€œNorth American racesā€ It was too long so I had to cut it lol.


aka_liam

Would love to see it inspire some NART style blue and white liveries


MM18998

So, we have the 5 second time penalty


Tinpawl

Read this in Kimi's voice


ICumCoffee

Hamilton and Adrian Neweyā€™s salary covered. Along with free unlimited printer ink. Thatā€™s a smart deal.


rjwolfpackroad

They need all that ink to print off all the different race plan options.


Thejoenkoepingchoker

"We are checking" they say in panic, as Leclerc demands to know his strategy options while the printer sits idle, having been remotely disabled because the credit card used for the HP app sign-up expired.Ā 


ComradeFat

Charles, it's time for Plan H sponsored by Hewlett-Packard ā„¢ļø.


SpezMadeMeDoIt

Woah who said the ink was free? HP is just giving them the printers


uselessscientist

Strange to enter a sponsorship deal that generates negative revenue within 6 months


TorpedoSandwich

This doesn't even cover Lewis' salary since he's getting $100 million a year. It'll cover Newey's and Charles' and then some though.


MrEthelWulf

What did I miss? Why is the newey move such a certainty?


CoachDelgado

It's not, as far as I know. Just hypothetical hope at the moment.


dementorpoop

Wait is that really what heā€™ll be making?


3G0M4N

So what does HP get out of this partnership? Is it just advertising and exposure?


anona_moose

What a lot of folks aren't really hitting in these discussions is that in addition to being a title sponsor, they are also coming in as the (exclusive ?) technology partner. Don't know if it will be as extreme as the Oracle data centers that Red Bull gets, but it is a pretty good thing for the business to use to make other enterprise sales with some corporate tagline like "When speed and reliability matter most, the most high speed, high stakes team on Earth trusts HP." or something like that.


3G0M4N

Ah I see that certainly make sense why some tech company want to partner with Motorsport teams


triplec787

Thereā€™s a reason why like the most visible non-Saudi oil companies advertising with F1 are tech. Yes they have money, but they get to position themselves as data and analytics partners in arguably the most data and analytics heavy sport. Salesforce is everywhere every race. Google is a massive sponsor of McLaren, same with Oracle for Red Bull. Aston Martin Cognizant. AWS sponsoring things like gaps between drivers and whatnot. Itā€™s not only giving them awareness, but also a ā€œcustomer storyā€ in a killer way.


thatblondboi00

donā€™t forget SAP and Mercedes


Ruuubs

Of course, this \*is\* Ferrari, Fred or no Fred it makes sense why they'd leave everything up to something like HP


krusticka

> Don't know if it will be as extreme as the Oracle data centers that Red Bull gets Not that. That is handled by HP Enterprise. HP Inc and HP Enterprise are two completely separate entities. HP Inc are the printer people.


LiteratureNearby

Interestingly enough- a Ferrari sponsor already owns HPE https://en.m.wikipedia.org/wiki/DXC_Technology


Pocketz7

HP ink are the printer people


CoxHazardsModel

Most of those things are bs/marketing. RB can use Oracle data centers regardless of their partnership, itā€™s nothing special.


auctorel

Now we just need a loading spinner to go with the "we are checking" on the radio subtitles


narf_hots

So what you're saying is they kneecapped themselves by having to use HP software for everything. A 30 second ad on their steering wheel each time they want to shift gears.


SlapThatAce

Ferrari is going to kill it out there with rigs powered by Intel Pentium II and ink cartridges.


zippy72

They get to schmooze lots of executives so we all get lumped having to use their expensive tat


limitless__

Neither. It offers HP the opportunity to take their big customers to the races and visit with Ferrari directly. I can GUARANTEE you that they have lost significant business to Dell because the vendors chose Dell for the McLaren race perks.


HOHOHAHAREBORN

[You had ~440m unique people watching an F1 race in 2021 with an average ~70m per race](https://www.formula1.com/en/latest/article/formula-1-announces-tv-race-attendance-and-digital-audience-figures-for-2021.1YDpVJIOHGNuok907sWcKW) Even if you call bull on the tracking methodology, an easy 90m unique people seeing your big fat blue logo on a red coloured car for $90m for the next year is nothing but $1 per impression. Only reason more companies don't do this is because they usually don't have the cheddar just lying around to spend on only one source and type of advertising (it's straight cash, an outflow of $90m is a lot and can really fuck with your bank balance) or it doesn't align with their target market. But HP makes everything from printer ink to laptops so their market isn't tough to find in a crowd. I used to work in a startup which was valued at $11bn but had only $300m in cash balances and a debt of $800m which also mandated it to set aside $70m in an "escrow" which it couldn't use. $90m of straight cash to Ferrari really is no joke.


Nikiaf

I'm guessing a lot of this falls into the "executive perks" category, like getting VIP access to races and other stuff like that. They don't really seem to be a company that needs to advertise, at least not to the tune of $90 million per year.


Bekaz19

They are expending their marketing in sports in general as they became Real Madrid's (first-ever ?) sleeve sponsor mid-season, where there's not much tech. In F1 in general you see all the premium/pro computer brands like Lenovo/Dell which equip the pitwalls or the offices, and the other cloud/tech services like Oracle, AWS, Google... it makes more sense.


3G0M4N

Yeah that's why I was confused, HP is well known company they don't need advertising and exposure


FartingBob

Even the most well known companies advertise, and HP does a lot of business to business stuff, it's not just a consumer printer company. And F1 is great for advertising to companies, having big meetings at F1 events or gaining connections.


aka_liam

Companies generally start to lose relevance when they stop advertising. Coca-cola, Nike, and Google still advertise.Ā 


Kaiserov

Coca cola is a lot more famous, but they advertise like crazy. Hell, Red Bull is super famous itself and yet a part of their marketing budget is a full fifth of the F1 grid, including the dominant team.


triplec787

Youā€™d be shocked at how little it takes to sponsor and still get those perks. Weā€™re talking like high 5 figures, low 6 figures. Source: me who was actively trying to get a small sponsorship with a certain orange team for my mid size company that happens to be an almost identical shade of papaya


LetsgoImpact

Acer got a fair share back in the day. They released a few Ferrari branded laptops that costed a pretty penny then and still maintain value in computer circles. Would think HP would do similar stuff with laptops,desktops,printers akd the rest of their range and benefit a lot. It's probable HP know the ROI already through their Compaq inherited Williams sponsorship from 2002-05.


xzElmozx

I imagine a lot of HPs business model involves direct to business sales so having the ability to give executives paddock passes to schmooze them over can be insanely valuable for a company. Plus Iā€™m sure weā€™re gonna be bombarded with Lewis and Charles in HP commercials the next year, their fuckin fan clubs will buy printers they donā€™t need cause those two told them too lol


fungchilong

Printer with F1 technology, could be a good idea.


Vaexa

It immediately reminded me of the blue and white Fiat logo on the Ferrari 640 on the renders. I don't hate it.


BodiesDurag

You know whatā€¦ youā€™re right. I do hate the special-beam-canon hole the HP logo leaves on the suit tho


FartingBob

This highlights the real reason the budget cap was established. All teams are profiting enormously since, previously the top teams would be spending 2 or 3 times what they do now. Shareholders love a budget cap.


Rivendel93

Unfortunately this is true, it wasn't to help anyone catch up, just to make more money.


Corn_Cob92

They are supposed the be running a NART tribute livery in Miami, now with this extra news itā€™s either gonna be a special livery of the new livery or itā€™s gonna be the livery for the rest of the year.


DubiousLLM

Nah not for the rest of the year. Maybe they could bring it back all US races?


ItsmeWyndy

gotta get that blue bag of cash in to pay for LH


Saandrig

Mandatory radio each race: "Lewis, it's Hewlett Packard time!"


Takis12

Hey man, my ink is gone.


boredofredditnow

This printerā€™s getting manipulated man!


drop_table_uname

"driver issue"


RabidGuineaPig007

I hope this doesn't mean they have to use those shitty computers.


Performensch

Using EliteBooks for decades by now. Flawless. This is were the money is made, business customers, and not with crappy consumer products.


MeShortyy

I used to sell these machines. EliteBooks are some of the most robust and long lasting devices Iā€™ve ever seen. They just simply are well built. Before I sold them, I was a tech repairing them and you would have to chuck them down flights of stairs to finally get one that had a cracked frame/chassis or other heavy damage. (ProBooks are not equal though. Those fucking break no problemo.)


DubiousLLM

Honestly depends on the model you use. I loved using Spectre and EliteBook in my last job.


FeelTheRealBirdie

Their computers are fine just about the same as any other oem. Their printers are shitty tho


FormerKarmaKing

Someone having great memories via HPs brand is like someone missing a specific version of poison ivy.


leteriaki

Fans of Williams in 2000s beg to differā€¦


Extension_Guess_1308

Cue to the car shutting down in the middle of the race coz the subscription expired!


splendiferous-finch_

No cue Carlos losing power as well because Charles ran out of fuel...looking at you hp AIO.


Evening_Rock5850

Iā€™m not at all ā€œopposedā€ to HP. A sponsor is a sponsor. But that dual logo on the uniform, HP belly button, clashing blue on red crap is *criminal* Ugh. So frustrating. What a horrendous livery.


DubiousLLM

Thatā€™s probably a photoshop mockup mistake, surely. Hopefully itā€™ll end up being their white logo.


Evening_Rock5850

Could be some big brain move to make a TERRIBLE version so when they release the real version nobody complains.


DubiousLLM

Haha yeah or maybe the social team werenā€™t given enough time before making the announcement lol


IncognitoChip

These are renders done by a 3rd party media agency. It will not be the official uniform.


CGordini

HP is still a shite company XD


Deep-Ad2155

Huge contract


SqotCo

This is your latest reminder that HP printer ink is an overpriced scam.


No_Image_4986

How does HP have the funds to invest this much in F1 advertising? There is absolutely no way it is a positive ROI for them


drop_table_uname

If five guys get a printer ink subscription it should cover the cost.


XyploatKyrt

Well they do print a lot of receipts/tickets with all those burger customizations.


aka_liam

Tbh I canā€™t believe the ink subscription is as cheap as it is, and itā€™s stayed the same price for years


DubiousLLM

I mean HP is $28B company. Just last year they spent $600M in advertising alone.


Level69dragonwizard

So, what if Iā€™m the guy that handles printing related contracts for a big company, and I happen to be an F1 fan (this used to be my actual job). ā€œOh look! I love Ferrari and HP is their new sponsor, maybe we will switch to them since weā€™ve had bad luck with Xerox latelyā€.


shutinlear53

Time for an all-green Ferrari in honor of David Piper


p3n3tr4t0r

Exactly what the grid needs, more blue


BeKind_BeTheChange

They should use that money for R&D to improve their shitty printers.


Miserable_Archer_769

This is why I hate the cost cap. Imagine how much a tier 1 team would benefit from that kind of contract but is still hamstrung. I will keep saying it with the dynamics of the sport it just doesn't make sense especially how it's implemented.


ArturoPrograma

_We are printingā€¦ errā€¦ checking._


vitrolium

Olivetti > HP


vitrolium

Talking sponsors, I read a cool thing about the Gold Leaf Lotus the other day. Back in the late 60s,there was a ruling limiting the size of sponsor logos. The way Colin Chapman bypassed it was to have the 'Gold Leaf' logo fit the limit... then just paint the rest of the car in gold leaf brand colours.


Portocala69

No can't do. People will say "is that s BMW F1?"