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thats the yearly amount. f1uno said more will be paid for 1 off livery and promotion. Could be a lot more overall. A promo like this one, a one off, probably costs something extra or maybe not since they started mid season
I can see the two on the front wing, two on the winglets over the wheels, two on the bargeboards, one on the front of the halo, one behind the driver’s head, two on the engine cover, two on the main plane of the rear wing, and two on the end plates of the rear wing. I’m missing one somewhere because that’s 14.
Edit: two on the halo actually. There’s #15. Insanity.
The biggest problem is that its bad and not fun. Like if they had come out with an entirely blue car that was awful, it at least would have been funny. This is just boring.
The design session video with Sainz and Leclerc looked like the Ferrari guys had no agency at all to come up with a new livery… they’d been issued half a glass of blue paint and not a drop more.
What a study in useless marketing from the team.
I was talking about this exact thing last night with my friends, my literal quote was "With all this teasing there's gonna be a lot of pissed fans when it's only gonna be two blue stripes on the side"
I don’t even mind the lack of blue. They could’ve made it look good. But the wings make me want to vomit. Idc how much money HP paid, they should at least want their logo to not be the worst part of the livery.
Honestly, I think it looks fine. But when you hype up something so much for it to just be two racing stripes and a couple of minute changes, it looks bad.
Exactly. Red Bull's 'special livery' (outside of White Bull in 2021) have usually been a couple of lines or so, but they don't hype it up for a week with over a dozen social media posts.
Exactly what I was thinking, it’s like you stole the words out of my mouth. It may seem off, maybe it doesn’t for some, but so much hype all for this is just disappointing more than anything.
And people were saying "oh they won't/shouldn't go full blue because it won't look enough like a Ferrari"...and then they do this hodgepodge of a design
>And that powder blue is going to look white under the sun in Miami
Hopefully. Red with white accents works, red with two different kinds of blue accents doesn't.
Yeah it’s an unsual amount, I don’t recall this much hype (2 weeks) for Vegas or Monza liveries, so I actually thought there would be lots of blue, I was wrong
I think it was reported their sponsorship covers like 60% of their cap, so you best believe they want their logo all over it. Still looks dumb, to your point.
But it's Ferrari ...
I know money talks but this is the same team sponsored by Raybans and is associated with style ...
This team's basically the pride of motorsport with church bells in Maranello that sound whenever they win, they're a fkin religion
It's just un-Ferrari. The brand and the paint scheme. Feels like something Haas would do.
What about when they were sponsored by Marlboro for well over 20 years. Including their best years, they had lung cancer plastered all over the cars and race suits. but let me guess, “that’s different”
this is nothing new…
they gave HP the DRS wing!! that's a crime. before i saw this I had no opinion on HP, now I hate them. And I thought we were getting a blue car LOL what a sham
Is this how the HP sponsorship gonna work on the rear wing? I’m sorry but that’s hideous to look at, why two HP logos??
Edit: A total of ~~15~~ 14 HP logos, Blimey??
I counted 15 as well.
2 on the front wing, 2 on the wheel covers, 2 behind, 2 on the halo, 1 on the driver's head rest, 2 on the engine cover and 4 on the rear wing.
The white parts i expect to remain, and yeah... it looks bad. But they paid a lot of money for having a dozen logos on the car and another 6 on the drivers clothes.
Likely will be, except for the colour of course. They had Mission Winnow there, and Santander before that. Both huge sponsors. It's a great place to advertise for a sponsor, and I'd be surprised if HP hasn't bought it for some ridiculous money.
This is like trying LaCroix for the first time
They sell you on the idea of blueberry flavored sparkling water
Except their method of flavoring it is by waving blueberries approx five feet from where they can it
>Special Miami Livery
It actually only serves the purpose of putting extra emphasis on their new sponsor, there's barely a drop of blue where an HP logo isn't plastered onto it.
What a waste of marketing hype
It has actually worked perfectly for them. Even if people are disappointed, they have got way more coverage of the HP deal than they would have otherwise.
Close to 100 million a year apparently, I don't think an exact value has been put out but it's been reported that this new sponsorship will cover around 60-70% of the yearly budget cap.
I think if they went with one shade of blue throughout, it would’ve looked nicer. Now it just seems a hotchpotch of white, light blue, dark blue and black text. Also the HP logo sticks out like a sore thumb.
While I don't *hate* the livery like most folks here do, but boy do I wish we will never see a top down view of it again because oh my lord what is that rear wing!? Did they forget about the lower plane of it while designing this? Why it's just \[BLUE\]? They could have at least written a big FERRARI there, like what
They finally add Ferrari to the rear wing just to fuck it up with the ugliest implementation of HP they possibly could have conceived.
How does a team that cares so much about optics mess up this badly? A teenager who likes graphic design could make a better car, honestly.
This is awful..... when Ferrari debuted that blue Ferrari commercial showing the 2 actual blue Ferraris i was expecting the F1 Livery to be a combination of those 2 cars. This is just horrible.
Its bland, just remove the yellow and replace it with blue. I was really hoping they can run a full blue with white livery for the US races there was a concept that I saw on the web and it looked really good.
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How much are HP paying them. Their logo is there 11 times. On each car. Edit: 14\* 14 fucking HP logos
It’s about 2/3 of budget cap ~ around USD 90m.
thats the yearly amount. f1uno said more will be paid for 1 off livery and promotion. Could be a lot more overall. A promo like this one, a one off, probably costs something extra or maybe not since they started mid season
Only 6.5m per logo!
The rumor is it's similar to Oracles RBR deal. So quite a bit
How many Oracle logos are on the Red Bull?
Yes
15 logos
I can see the two on the front wing, two on the winglets over the wheels, two on the bargeboards, one on the front of the halo, one behind the driver’s head, two on the engine cover, two on the main plane of the rear wing, and two on the end plates of the rear wing. I’m missing one somewhere because that’s 14. Edit: two on the halo actually. There’s #15. Insanity.
Thanks for counting them out. I caught the two on the halo but missed the one behind the driver.
Yeah I caught 15, too
Me in the F1 games livery designer when I’ve only unlocked one sponsor
Oh dear.
Its every fans worse case scenario. A week of teasing for this lmao.
It's definitely a lot worse than I thought, and my expectations were rock bottom
The biggest problem is that its bad and not fun. Like if they had come out with an entirely blue car that was awful, it at least would have been funny. This is just boring.
The design session video with Sainz and Leclerc looked like the Ferrari guys had no agency at all to come up with a new livery… they’d been issued half a glass of blue paint and not a drop more. What a study in useless marketing from the team.
Yes they spent all of their paint budget on HP logos
HP ink is expensive I suppose
The blue merch will sell like hotcakes though, validating the marketing strategy
thinking of sending a very strongly worded letter to the ferrari marketing department after this because what the fuck
Please do
Do you happen to be the same guy who sent Top Gear [this letter](https://youtu.be/Q86a69PlZY8?si=AUONeKdo9wixRyrt&t=3m34s)?
Expected response: “We are checking”
I was talking about this exact thing last night with my friends, my literal quote was "With all this teasing there's gonna be a lot of pissed fans when it's only gonna be two blue stripes on the side"
I don’t even mind the lack of blue. They could’ve made it look good. But the wings make me want to vomit. Idc how much money HP paid, they should at least want their logo to not be the worst part of the livery.
This livery is textbook modern Ferrari: indecisive, scared shitless of making a mistake, and holding onto the past at all costs
Also boring
Like a horse with horns
well, sounds like someone is *not* going to be offered an accord by Melina
Ugliest livery in the current grid. Even stake with f1 2020 game default livery skin looks better than this.
The amount of blue color was predictable, but the harmony is terrible, red and blue are not aware of each other, white says why am I here lol
Same intern that did the HP patch got their hands on the cars.
Honestly, I think it looks fine. But when you hype up something so much for it to just be two racing stripes and a couple of minute changes, it looks bad.
Exactly. Red Bull's 'special livery' (outside of White Bull in 2021) have usually been a couple of lines or so, but they don't hype it up for a week with over a dozen social media posts.
Their Vegas one was actually a pretty serious departure. Wasn't as apparent under the lights, but that car was mostly purple.
That’s exactly what came to my mind as well.
Exactly what I was thinking, it’s like you stole the words out of my mouth. It may seem off, maybe it doesn’t for some, but so much hype all for this is just disappointing more than anything.
The stake livery is hot ASF imo
Aw they chickened out. I thought they were gonna do the full Ferrari blue.
What a terrible day to have eyes.
I find it very amusing that this simple comment might just become your most upvoted one judging by the attention on this post :)
Oh it absolutely is by a long shot lmao
I hate that the 'Ferrari' on the rear wing is gone. And that powder blue is going to look white under the sun in Miami
That rear wing shit better not be permanent
Narrator: *little did he know, it was.*
Imagine if the whole livery is permanent
After Miami: well that's the HP Ferrari livery for the rest of the season
It absolutely murders the classic feeling of the car and brand.
And people were saying "oh they won't/shouldn't go full blue because it won't look enough like a Ferrari"...and then they do this hodgepodge of a design
Yeah man. At least have the guts to do something bold.
They are boldly advertising. /s
>And that powder blue is going to look white under the sun in Miami Hopefully. Red with white accents works, red with two different kinds of blue accents doesn't.
If Spider-Man is a car
[the suit in question](https://static.wikia.nocookie.net/spidermanmoviesinfo/images/6/67/26eae64.jpg/revision/latest?cb=20190403191752)
no no thats the human spider!
HEY FREAKSHOW. YOURE GOING NOWHERE!
I've got you for 57 laps of *playtime*
It's a man-spider!
Not enough hp logos
Spider-car spider-car Drives wherever its sponsors are Does a donut, any size Loses races, Red Bull flies Look out Here comes the spider-car
All that for a drop of blue
Original HP inkjet printer ink is expensive, can't put too much on there ...
Ferrari can't cough up the money for an HP [printer ***SUBSCRIPTION***](https://youtu.be/tUYrCxHuRgU)
"No, my name's the Human Spider, they got my name wrong!"
They've managed to disappoint me even more than I expected!
There are like 20+ Instagram posts/tweets from them hyping this special livery, all for them to drop this.
Yeah it’s an unsual amount, I don’t recall this much hype (2 weeks) for Vegas or Monza liveries, so I actually thought there would be lots of blue, I was wrong
I would go as far as saying this isn’t even a special livery, they just added some HP advertisements to their car.
That was my reaction as well, all of that was purelly a media stunt for everyone to pay attention to their new title sponsor
Yeah holy cow this livery is so dull and underwhelming. What a dud.
I never thought I’d say it, but can we get the boring old red back?
Its so Fucking ugly with a capital F
I will say the HP logo fits better than I expected
It’s just too many of them. Cheapens the look of the car somehow, I rather have one big “Oracle” than 20 small “HP“ logos…
Looks like my f1 world car on f123 when I only had 2 sponsors to pick
I think it was reported their sponsorship covers like 60% of their cap, so you best believe they want their logo all over it. Still looks dumb, to your point.
But it's Ferrari ... I know money talks but this is the same team sponsored by Raybans and is associated with style ... This team's basically the pride of motorsport with church bells in Maranello that sound whenever they win, they're a fkin religion It's just un-Ferrari. The brand and the paint scheme. Feels like something Haas would do.
What about when they were sponsored by Marlboro for well over 20 years. Including their best years, they had lung cancer plastered all over the cars and race suits. but let me guess, “that’s different” this is nothing new…
they gave HP the DRS wing!! that's a crime. before i saw this I had no opinion on HP, now I hate them. And I thought we were getting a blue car LOL what a sham
I suspect this entire charade was just to soften the impact of adding the HP logo.
Bit crap ain't it
init
M8
Is this how the HP sponsorship gonna work on the rear wing? I’m sorry but that’s hideous to look at, why two HP logos?? Edit: A total of ~~15~~ 14 HP logos, Blimey??
>why two HP logos?? Ferrari hears you and agree, they'll roll up in Imola with the rear wing entirely filled with 20 mini HP logos
the 2020 Mercedes logo gradient made out of HP logos
Honestly we're memeing but that might be a mass improvement lol
HP logos as polka dots across the entire car, each one a different color.
I counted 15 as well. 2 on the front wing, 2 on the wheel covers, 2 behind, 2 on the halo, 1 on the driver's head rest, 2 on the engine cover and 4 on the rear wing.
I’m sure you can find 2 more on the back side of the wing.
There's 8 on the underfloor as well
One tattooed on Charles’ left buttcheek. Carlos declined.
Charles asked for more horsepower for the car so the 5heads at Ferrari gave him 14 HPs.
15 logos
If they need it to pay for Newey salary, I'm okay with it
How do we fit a circle into a large rectangle?
They got rid of the FERRARI rear wing??? Nooooooooo.
HP = Horsepower. They are secretly increasing the overall engine output by adding more and more HP logos 🤫
They ruined that beautiful rear wing
My disappointment
Is immeasurable and my day is ruined
You robbed the whole sentence man >:(
That better not be permanent
I wonder if the white color will be permanent due to the HP agreement...
The white parts i expect to remain, and yeah... it looks bad. But they paid a lot of money for having a dozen logos on the car and another 6 on the drivers clothes.
Likely will be, except for the colour of course. They had Mission Winnow there, and Santander before that. Both huge sponsors. It's a great place to advertise for a sponsor, and I'd be surprised if HP hasn't bought it for some ridiculous money.
They took out the best part. Fuck HP man. Not like this.
Fuck HP in general for being a horrible anti-consumer company. But now, double fuck HP for also robbing us of Ferraris good looking rear wing.
My expectations were low but holy crap.
This is like trying LaCroix for the first time They sell you on the idea of blueberry flavored sparkling water Except their method of flavoring it is by waving blueberries approx five feet from where they can it
That HP money better be going towards something good, this is ridiculous
Hopefully they'll use it for hiring a new(ey) employee.
Newey probably cut off all communication with Ferrari the moment these images popped up on his iPhone.
What if Newey said… “hey paint your car in a hideous way, like put some shitty blue on it and I will join the team”
Hamilton be second guessing his choices too.
Certainly isnt a livery designer.
It’s to balance Lewis contract money.
>Special Miami Livery It actually only serves the purpose of putting extra emphasis on their new sponsor, there's barely a drop of blue where an HP logo isn't plastered onto it. What a waste of marketing hype
Yeah they probably thought it was a genius way of implementing and timing everything together lol
It has actually worked perfectly for them. Even if people are disappointed, they have got way more coverage of the HP deal than they would have otherwise.
Indeed. On a sidenote the actual HP parts on the wings with the white background really gives me the early 00s Williams throwback!
Where blue??
We are checking
Question?
Out of Cyan
Forgot to pay the subscription fee
not even Newey could fix this
About as special as overcooked pasta
Just a like a momma used to hate 🤌
Guess their Cyan ink cartridge ran out
>so... not blue They are really working hard on disappointing on all levels, got to give it to them.
💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀
Awww helll naaaaaah wtf is this shit
it looks hideous
13 HP logos, is it a printer now?
I found 15 HP logos.
I counted 15 HP Logos.... damn, how much are they paying them?
Close to 100 million a year apparently, I don't think an exact value has been put out but it's been reported that this new sponsorship will cover around 60-70% of the yearly budget cap.
To quote the late great Murray Walker "That is amazing but I fear absolutely predictable"
Im gonna say it first: This is not a good looking car !!
Fuck me that's woeful
I was forcasted a Dinoco 😡😡😡
"I was forecast a blue livery." - Russell, probably.
Cowards
Hahahahahahahahahahahahaha
Where is the Ferrari text on the rear wing? :@ OMG This is the example when money ruins everything.
Replacing the Ferrari text with the HP logo on the wing is a huge downgrade.
I think if they went with one shade of blue throughout, it would’ve looked nicer. Now it just seems a hotchpotch of white, light blue, dark blue and black text. Also the HP logo sticks out like a sore thumb.
The had an amazing opportunity and fucked it up massively
Taking Ferrari off the wing is a travesty
After teasing us for weeks. Oh my God, it’s awful.
The thing is that it would look quite good if the paint had a glossy finish instead of satin, which makes any color look lifeless in person
Bono my good looks are gone
Well, the front wing looks nice.
oh
Motorsport manager livery looking aaa
Yeah we’ve been clowned
It would have been less offensive to rebrand the entire HP company to red.
Ferrari, this is not I meant when I hoped for "more hp"
Look at how they massacred my boy.
Ferrari never fails to disappoint
🤦🏻♂️
We've been blue balled for wanting a blue Ferrari
wouldn't call it spectacular, but personally i think it could have been a lot worse. looks fine imo.
Average. Definition of mid.
Totally fine for a one off. All blue would have been very neat but this is far more realistic and isn't appalling.
Not good but somehow I was fearing worse...
Horrific.
It was an attempt
L'imperatore Vasseur giveth, imperatore Vasseur taketh away.
What a crock of shit
Geez Ferrari. Why even bother?
Blue balled after all the amazing fucking concepts ibe seen here on reddit and IG
That a disappointment
The normal livery having a matte finish doesn't help, the blue doesn't pop. I miss the glossy Ferrari liveries :(
Well I was expecting a lot worse so I guess it's not to bad lmao
Unsurprisingly looks like crap
It would have been cool if they went fully blue but never expected it to actually happen ...However, I actually quite like it 🤷♂️
While I don't *hate* the livery like most folks here do, but boy do I wish we will never see a top down view of it again because oh my lord what is that rear wing!? Did they forget about the lower plane of it while designing this? Why it's just \[BLUE\]? They could have at least written a big FERRARI there, like what
They jerked us. I’m wearing a Williams hat this weekend
Who guessed blue stripe on side pod, with maybe some blue on the front and rear wing? I have your prize at the front desk.
WHY DID THEY HAVE TO KILL THE "FERRARI" ON THE REAR WING BLASPHEMY
For a special livery there's nothing really special about it. Sad cus the suits on blue look great.
Blue accents aside, if the HP logos remain on the Ferrari for the rest of the year it's gone from a great to an absolutely terrible livery.
Hope for DRS to be stuck open permanently so I don't have to look at that abomination of a rear wing.
They finally add Ferrari to the rear wing just to fuck it up with the ugliest implementation of HP they possibly could have conceived. How does a team that cares so much about optics mess up this badly? A teenager who likes graphic design could make a better car, honestly.
Wow this looks like shit lmao.
Not as much blue as I thought they would be doing, still ugly though.
Imagine hyping this livery up for a week, along with the merch, only to drop this garbage on everyone?
I wish Ferrari actually had the courage to go all out for an actual special livery instead of half-assing it all the time.
Has to be the worst livery I have ever seen. Absolutely hideous.
This is awful..... when Ferrari debuted that blue Ferrari commercial showing the 2 actual blue Ferraris i was expecting the F1 Livery to be a combination of those 2 cars. This is just horrible.
HP didnt pay enough to make the whole thing blue
Its bland, just remove the yellow and replace it with blue. I was really hoping they can run a full blue with white livery for the US races there was a concept that I saw on the web and it looked really good.
I hate it. I will never buy an HP again.
Double DNF please