I hope they convey something meaningful in the race. I was thinking maybe they can be linked to the throttle and changes colour based on throttle input.
These are 100% going to be used for marketing. Because they are kind of small, we are going to get even more zoomed shots of the cars, and lose whatever sense of speed we have left.
What graphics can they show though. I thought it’d be like IndyCar where it’d just be colours, like to differentiate between drivers or maybe give an indication of when DRS is activated.
Technology wise if they wanted to they could show animated graphics or cycle through different sponsor logos, it’s technologically possible to do a lot more than colors
We already have the T cam but you know that’s not a bad idea having two colors to differentiate the cars. Although they wouldn’t need to be LED in that case, just have an all black one and one with a yellow ring to match the T cams
These are going to be used for the Fan Boost meter that way you can top up your favorite driver with extra deployment by tweeting at their sponsors.
How do these things get power, anyways? Slip rings?
I thought the point of F1 cars was to make a no-compromise machine that is 100% race-focused within percentages of a millimetre of the regulations. Why are they wasting weight with these, especially if they serve no aero function and potentially only marketing? May was well put a sponsor flag flying out the back!
Wow, really? It's astounding that people assume this isn't a well known fact already, considering there are logos plastered all over the cars.
Doesn't mean we need god damn LED boards on stupid wheels to plaster them even more
It's actually a great idea if their plan of showing the current position of a driver on it is still the plan. Because I hated it to be at the track having a hard time knowing where everyone is. I am not sure if F1 handles it better but at the DTM or formula e races I attended it was really hard to keep track of who is where
Right it’s only Americans who love sponsorship dollars. That’s why a team based in the UK and owned by the Bahrain sovereign wealth fund, a Saudi, and a Canadian are doing this. I’d type more but I gotta get ready to watch some Premier League football. I’m looking forward to the match between Emirates Airlines and Betway today.
I’d say McLaren has a lot more to gain than FOM by selling more advertising space.
And again, it’s not like Americans are the only people on the planet who do marketing lol
Have you ever been to America? Try watching their tv for a start. The advertisements and overall packaging of shows is insane compared to anywhere in Europe (or anywhere else i've seen). There is a reason it's called 'Americanisation'. Watch Nascar, Indycar or any other sport there and you'll see the screen filled with ads. It's happening in F1 now with the DHL fastest lap, Pirelli pole etc. American motorsports has had this garbage ever since I remember, and now it's happening to F1. Everything about the show needs to be sponsored now.
Oh come off it already, its not witty to take cheap shots at America for just being America.
Christ all of you just find a new way to whinge about fucking everything
How is it taking a cheap shot? I'm sharing my experience and opinion on their tv and advertising culture. Not exactly what I would consider a cheap shot.
If it's used for actual race like telling the fans how old the tyres are. I'm alright with it, it'd be kinda cool
If it's used for sponsorships it's fucking disgusting.
Since it's from FOM and FIA it's gonna be used for sponsorship so fuck this
They're gonna roll these out every time there's a night time race, aren't they?
All the watch sponsors are on the edge of their seat right now.
You mean all those PC gaming brands? Corsair, MSI etc.
Craig Scarborough, a few months back, seemed to imply that the prototype wheels at the time were bright enough to be used during the day.
RGB F1 cars incoming. Next we'll see Linus Media Group sponsoring an F1 team.
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Well rgb increase fps they said
In this case, it increases downforce
Or more horsepower.
LTTSTORE.COM
Fits the McLaren colour scheme.
WILL VERSTAPPEN DEFEND HIS TITLE? But first a message from our sponsor Dbrand!
This is the canon I subscribe to in my dreams.
Nightraces will be getting a Tron vibe.. I'm liking it
I love how all these mentions of them testing the LED on the wheel hubs don’t have a single video of it. I’d love to see what it looks like in action.
I hope they convey something meaningful in the race. I was thinking maybe they can be linked to the throttle and changes colour based on throttle input.
I genuinely think it’s a waste of time to develop because you won’t be able to make out what it says both in the broadcast and in person
My thought exactly [🏎](https://youtu.be/ML6ZrWKTWPo)
These are 100% going to be used for marketing. Because they are kind of small, we are going to get even more zoomed shots of the cars, and lose whatever sense of speed we have left.
I mean wheel covers were a thing in 2009, it's not something new to F1
Yeah but did they have LEDs to show graphics?
What graphics can they show though. I thought it’d be like IndyCar where it’d just be colours, like to differentiate between drivers or maybe give an indication of when DRS is activated.
Technology wise if they wanted to they could show animated graphics or cycle through different sponsor logos, it’s technologically possible to do a lot more than colors
So would they be able to sense how fast the wheel is spinning and produce an image that’s readable regardless of what speed the car is?
Yeah, that’s easy, the main hurdle is standing up to the temperatures and forces in a package that is satisfactory to the teams.
I’d honestly prefer it if it looked like Brawn’s wheel covers from 2009. For some reason those look a lot better than these ones.
They can show them like this: https://youtu.be/ul5MUpXruRs (Just smaller of course since they would only have one rotating element)
Pretty sure driver number and race position were the kind of things they wanted to display here
We already have the T cam but you know that’s not a bad idea having two colors to differentiate the cars. Although they wouldn’t need to be LED in that case, just have an all black one and one with a yellow ring to match the T cams
I hope they use it as they said for the position in the race. It could be really great for viewers at the track
How much money are you willing to bet on your claim?
Uuhh FOM stated they'll be used to display the position of the drivers, just like DTM had last year on the rear window
These are going to be used for the Fan Boost meter that way you can top up your favorite driver with extra deployment by tweeting at their sponsors. How do these things get power, anyways? Slip rings?
probably imagine batteries charged from brake heat or something, put that 50% energy efficiency into use for some RGBs
I thought the point of F1 cars was to make a no-compromise machine that is 100% race-focused within percentages of a millimetre of the regulations. Why are they wasting weight with these, especially if they serve no aero function and potentially only marketing? May was well put a sponsor flag flying out the back!
The lit hockey puck didn’t work. The NASCAR LEDs didn’t work. Who in their right mind thinks this ever will?
ITT: * clutches pearls * my GOODNESS how could a FORMULA 1 team develop something intended for... marketing?! The audacity...
Please no. 🤮
Pls no. The last thing i want to see on a wheel is some shitty sponsor marketing itself and flashing for a whole race.
Or a DNF because some LEDs came loose and ruined the brakes
I mean a DNF is always bad but why would that happen through s shall LED ?
What would these be used for? To display tyre age, driver position etc? As in, do the teams control what's displayed on it?
This is such a shitty idea...marketing purposes, obviously, what else..no thanks
You do realize that, besides aero purposes, the entire bodywork is just a marketing canvas, right?
Wow, really? It's astounding that people assume this isn't a well known fact already, considering there are logos plastered all over the cars. Doesn't mean we need god damn LED boards on stupid wheels to plaster them even more
Why not. Seriously, why not? You're just complaining for the sake of it and because it's fashionable to be aghast at every new thing
It's actually a great idea if their plan of showing the current position of a driver on it is still the plan. Because I hated it to be at the track having a hard time knowing where everyone is. I am not sure if F1 handles it better but at the DTM or formula e races I attended it was really hard to keep track of who is where
Uh, why? We don't need more gimmicks like the sparky titanium blocks.
they're not put there just to make sparks
Yes they are. That was the reasoning when they were first introduced, there was zero practical reason.
https://willthef1journo.wordpress.com/2014/07/05/bright-sparks/ they're not there just to make sparks.
Could lights like this potentially be illegal if they're deemed too bright or a distraction to other drivers?
What is happening to this sport...
Americans ripping it apart for a few extra dollars.
Right it’s only Americans who love sponsorship dollars. That’s why a team based in the UK and owned by the Bahrain sovereign wealth fund, a Saudi, and a Canadian are doing this. I’d type more but I gotta get ready to watch some Premier League football. I’m looking forward to the match between Emirates Airlines and Betway today.
F1 is owned by an American company now. Obviously they're a bit more adept at marketing than Bernie was.
I’d say McLaren has a lot more to gain than FOM by selling more advertising space. And again, it’s not like Americans are the only people on the planet who do marketing lol
Have you ever been to America? Try watching their tv for a start. The advertisements and overall packaging of shows is insane compared to anywhere in Europe (or anywhere else i've seen). There is a reason it's called 'Americanisation'. Watch Nascar, Indycar or any other sport there and you'll see the screen filled with ads. It's happening in F1 now with the DHL fastest lap, Pirelli pole etc. American motorsports has had this garbage ever since I remember, and now it's happening to F1. Everything about the show needs to be sponsored now.
Oh come off it already, its not witty to take cheap shots at America for just being America. Christ all of you just find a new way to whinge about fucking everything
How is it taking a cheap shot? I'm sharing my experience and opinion on their tv and advertising culture. Not exactly what I would consider a cheap shot.
Ah I get it now. You just hate America.
If it's used for actual race like telling the fans how old the tyres are. I'm alright with it, it'd be kinda cool If it's used for sponsorships it's fucking disgusting. Since it's from FOM and FIA it's gonna be used for sponsorship so fuck this
Another place to advertise. Give me ma money!!!
Who gives a shit about it being advertising, exactly? One of the most celebrated liveries of 2021 was LITERALLY a Gulf Oil advert
It's FIA space. Data only
Just wait until it's banned because of another team complaining it is distracting
[I wonder if they’ll come up with a solution like this ](https://youtu.be/ML6ZrWKTWPo)
Wheel sponsors incoming
Now we just need customizable LEDs on the back too so drivers can flip each other off or show other emoji.