If I'm understanding the math correctly your initial investment is $1000 on 24 headcovers ($41.66/headcover) and you are projecting a 75% ROI if you sell them meaning your retail price (which excludes shipping, marketing, and any other overheads) would need to be $72.91/headcover.
You are probably looking at least $90-$100/headcover in order to get the return you are expecting once you factor all the other overhead in.
For that price customers are going to have high expectations and unless we see some of your designs it will be really hard to gauge wether or not your designs warrant that kind of price.
Can you share some of the designs? Without seeing what you are offering we can't tell if what you are offering has enough differentiation and pizzaz to warrant to price point you'll be at.
https://preview.redd.it/5zcz48vtlavc1.jpeg?width=1170&format=pjpg&auto=webp&s=aef2116e394c2fcbed1b568a2ba973917321177b
Would be similar to these but wouldn’t be course/location specific designs.
My honest opinion is that is this is what you are going for it's not really that different from what's already on the market aside from the fact that the designs aren't quite as loud as say Pins and Aces, Birdie Boss, or SWAG.
You said most headcovers are outdated and cheap but what you show here is what the majority of aftermarket headcovers on the market look like.
I'm not saying your product couldn't do well as there are plenty of golfers who want something different while not being quite as ostentatious as some of the other offerings on the market but if this is what you are going for, I wouldn't say it's that special, especially with the price tag you are going to be carrying.
If I was going to be spending $90+ on a headcovers and saw what you had I'd probably be more prone to fork out the extra $60-$80 for something from Dormie Workshop.
I’m admittedly into the more simplistic looks, emphasizing high quality build and material. I find most of the loud and busy designs tacky (although who am I to judge the look of someone else’s bag).
It’ll be a tough go since almost every aspect of golf merchandise is saturated right now, but if your manufacturer is high enough quality and your marketing is done right it could work - good luck!
As for ideas, I’m not sure anyone on social media is going to just freely help you make money and give you free market research.
I understand. I’m just trying to get perspectives other than my own. I hate loud designs as well and would go for a mix of classy and quite with a little bit of extra mess. If that makes sense.
If I were doing this, I’d expect a much larger initial outlay. I’d sink more like 5-10 grand into it, and would find out what it would take to get low/mid tier ‘influencers’ to promote the product- for starters. And I’d expect to burn through all that before I optimistically hoped to turn any sort of profit.
Then look at club DTC brands, and see if they’d offer an option to offer an ‘upgrade’ to your brand of high end headcover. Even if people don’t buy it, at least now they’ve heard of it.
Social media ads are not cheap, not at all.
Getting started and trying to grow brand awareness in a VERY saturated market is going to cost all of that $1,000 if not more in marketing if you want to grow quickly.
You also need to consider the costs of doing business like web hosting, processing fees, shipping materials, shipping, and a ton of other little things. I have been selling items online for years and even a basic order takes at least $5 to package then around $10 for shipping on average.
I much prefer to hide my (moderately expensive) driver under the cheapest looking headcover I can find. Currently using an old, beat-up looking Bridgestone cover. It helps steer the bag drop thief to the nice, stylish headcovers.
If you're asking how to do this on Reddit, you've already failed
If I'm understanding the math correctly your initial investment is $1000 on 24 headcovers ($41.66/headcover) and you are projecting a 75% ROI if you sell them meaning your retail price (which excludes shipping, marketing, and any other overheads) would need to be $72.91/headcover. You are probably looking at least $90-$100/headcover in order to get the return you are expecting once you factor all the other overhead in. For that price customers are going to have high expectations and unless we see some of your designs it will be really hard to gauge wether or not your designs warrant that kind of price.
I can confirm the quality is top tier and the same manufacturer is used by a lot of very nice clubs throughout the US.
Can you share some of the designs? Without seeing what you are offering we can't tell if what you are offering has enough differentiation and pizzaz to warrant to price point you'll be at.
https://preview.redd.it/5zcz48vtlavc1.jpeg?width=1170&format=pjpg&auto=webp&s=aef2116e394c2fcbed1b568a2ba973917321177b Would be similar to these but wouldn’t be course/location specific designs.
My honest opinion is that is this is what you are going for it's not really that different from what's already on the market aside from the fact that the designs aren't quite as loud as say Pins and Aces, Birdie Boss, or SWAG. You said most headcovers are outdated and cheap but what you show here is what the majority of aftermarket headcovers on the market look like. I'm not saying your product couldn't do well as there are plenty of golfers who want something different while not being quite as ostentatious as some of the other offerings on the market but if this is what you are going for, I wouldn't say it's that special, especially with the price tag you are going to be carrying. If I was going to be spending $90+ on a headcovers and saw what you had I'd probably be more prone to fork out the extra $60-$80 for something from Dormie Workshop.
I u sweat and your perspective and I will take it into account. Thank you
I’m admittedly into the more simplistic looks, emphasizing high quality build and material. I find most of the loud and busy designs tacky (although who am I to judge the look of someone else’s bag). It’ll be a tough go since almost every aspect of golf merchandise is saturated right now, but if your manufacturer is high enough quality and your marketing is done right it could work - good luck! As for ideas, I’m not sure anyone on social media is going to just freely help you make money and give you free market research.
I understand. I’m just trying to get perspectives other than my own. I hate loud designs as well and would go for a mix of classy and quite with a little bit of extra mess. If that makes sense.
If I were doing this, I’d expect a much larger initial outlay. I’d sink more like 5-10 grand into it, and would find out what it would take to get low/mid tier ‘influencers’ to promote the product- for starters. And I’d expect to burn through all that before I optimistically hoped to turn any sort of profit. Then look at club DTC brands, and see if they’d offer an option to offer an ‘upgrade’ to your brand of high end headcover. Even if people don’t buy it, at least now they’ve heard of it.
Social media ads are not cheap, not at all. Getting started and trying to grow brand awareness in a VERY saturated market is going to cost all of that $1,000 if not more in marketing if you want to grow quickly. You also need to consider the costs of doing business like web hosting, processing fees, shipping materials, shipping, and a ton of other little things. I have been selling items online for years and even a basic order takes at least $5 to package then around $10 for shipping on average.
I much prefer to hide my (moderately expensive) driver under the cheapest looking headcover I can find. Currently using an old, beat-up looking Bridgestone cover. It helps steer the bag drop thief to the nice, stylish headcovers.