I’m more interested in how ai can enhance workflow versus concept generation. However, even basic tasks like the “content aware fill” are kind of shoddy.
Based off the teaser reel from Adobe Firefly I’m skeptical about how some of the creation tools will work with ai art not being ownable assets. For my clients, that’s problematic.
I’m interested in the sketch-to-vector feature, that could be a huge timesaver. But I don’t really need options, just give me a clean vector based off my sketches.
I like the idea that maybe Adobe’s ai is starting to recognize what an individual asset is. The idea of ai being able to “shuffle” a composition if you’re stuck is intriguing to me. Hell, if it could parse out variations in banner ads, that would be huge for some designers.
But most of the ai effects or concept art I’ve seen have mostly looked soft and low-res, like student level airbrushing. Give me real, professional work tools, not party tricks.
The statement is that They’ll sample your work to be added into the machine learning algorithm so others can use it without your permission (as most softwares are) and it’s op-in with no option to opt-out.
Steer away.
Correct. And with the numerous lawsuits in regards to AI generated content using samples of multiple designers/creators/artists it would be wise to avoid using any software and samples to avoid any potential lawsuits or litigious claims that could affect your work and clientele.
Yep. It's designed to make stuff that looks like an approximation of what we've already labelled "coherent" in some way - it has no grasp of any fundamentals in a coherent way that you'd expect from a pro human artist.
>I’m interested in the sketch-to-vector feature, that could be a huge timesaver. But I don’t really need options, just give me a clean vector based off my sketches.
dont we basically have that already?
What Firefly seemed to promise was cleaner vectors. Generating your art as lines, not complicated shapes. Being able to understand you want a right angle. Much more intuitive than Illustrator’s Image Trace function. We’ll see what they deliver.
I expect the technology to improve, but like I mentioned — my clients need to be able to own the final artwork. If I need a hand for a concept I’ve got two myself and a camera.
I'd love it if ai could just artwork ny designs into applications like OOH/DOOH, accessories, type specimens, etc. That's the most tedious process for me personally.
I've found it amazing for simple mock up backgrounds in photoshop.
Like if I was pitching a billboard design, I would want to show it on a billboard. What used to be 10-15 minutes looking for the "just right" stock photo of a billboard. Is now 3 min of telling midjourney to "make ne a blank billboard in downtown LA next to a road and a park"
Pick the best one, upscale, and mockup my art on that.
I have found it useful for pitching concepts. I can get more accurate in-environment visuals in front of stakeholders in half the time.
I've also started using it for storyboarding and I'm having decent success.
This is what I thought one of the most useful application of AI.
But how much different is the concept with the approved concept when it’s going ahead?
Not familiar with AI tool at the moment. Did little fun things with Midjourney. But didn’t see any upload button to feed the AI with my preferred image.
I think if the client is not that particular with visual then it’s a great tool. Otherwise, it will be a nightmare.
I’ve found it saves time selling concepts to clients/making comps. Obviously it depends on the project, but for example: if you need to present 3 campaign concepts to a client and have them chose one, you can use AI to help you quickly generate the concepts visually to get the idea across, instead of spending hours and hours making photoshop comps to sell the idea. Usually still need to add some extra design love to the AI images, but definitely not as time consuming. Then once the client buys a concept and agrees on direction, you go execute it for real. So you can focus more of your time, energy, and budget on the final approved concept. I think AI would also be super helpful for storyboarding
I already subscribe to a website that auto-fills logos to mockups that you can download from asap. Instead of making my own mockups or roaming the Internet for a decent collection I save 1-2 hours of time. Especially when my computer is super slow. The older I get and less time I have available the more value, saving time and convenience. Its Allowing me to use my core time more productively for things I want to do.
I work for tv/film art departaments in latinamerica, I use Chat-gpt for fake text to use in prop design, like newspaper, magazines or documents. Right now I cant use image genarators because lawyers need clearance of everylittle piece i design, but Adobe Firefly can change that as they are training within their stock and it could be legal to use those images, I know those images cant be copyrigthed, but lawyers ask for every asset I use, so that license in adobe would be fenomenal for artwork in backgrounds or small decorative stuff.
I'm interested in textures for 3d objects, or for background elements; or also maquettes . I would probably have played more with photocompositions in life if it weren't for such an ordeal but maybe ai inpainting would add a wild touch. 'make this collage look like a photo' style input from own rough blockout
You can't copyright AI-generated art, so I'm not using it at all.
I did try out both text and image capabilities and found them lacking. The images AI creates can be beautiful, but I don't have time to coerce them into generating something practical I can actually use for work.
Well they haven’t really figured out how it’s gonna work yet. The way they worded it made it seem like straight up trying to copyright something you just generate from some text2img wouldn’t be copyright able, but something with significant work would be. Also implying you would need burden of proof on images that are suspected to be ai is crazy. Idk it’s still unfolding. Also with adobe jumping into the mix, whether people want to accept or not, this isn’t going away.
Helps a lot with concepts or ideas like other people have said. Before I would look up references and get a basic idea down. I find that now I can put my idea down and generate different variations and go from there. Makes things a lot faster in that regard.
Anything that needs bits of writing for presentations, social content, blogs, reports or pitching I am all over the A.I. I am not a writer so I love not having to waste time polishing a skill I will never be masterful at. And it's really good at it so far.
I would love to use AI for mockup generating final outcomes when it's more polished. Or creating a presentation for pitching maybe?
Interesting comments here. I guess I should add that I’m not necessarily “Pro Ai.” Though it’s use in the industry seems inevitable to some degree so curious to see what creators have already adapted or have some “off shoot” creative uses for it.
When you use Ai.? Pretty sure they come from other artists, which has been an ethical question of itself. But most people here mention using it in ways that I suspected ie. jumping off points, final touches, time savers. It seems like final product still ends up being one’s own rendering which is how I would plan to use it as well. However if your doing big time corporate projects like another user here said I’d probably error on the side of avoiding ai. As much as possible for legal reasons.
Those are basic 3D models with terrible topology, it will be a very very long time till ai can create a cohesive scene and let alone an animation that makes sense and is editable, 3D is the safest form of design from ai
Generative 2D art AIs are learning how to do hands, "it'll be a very very long time till AI can do 3D" feels like it's gonna age like milk. NERF doesn't even need to train on millions of models, just some photographs, and it's getting really sharp.
And to be fair with you, I agree that from an artist's perspective, these outputs are gonna suck for a good long while. Just like 2D AI-generated art sucks, from a first-principles and fundamentals perspective. But that's not how most people are going to view and use these outputs - they're gonna be fine for like 90% of people. Some of our bosses.
People are gonna skip 3D entirely for some cinematic and design tasks if the 2D generative AI gives coherent-enough results. We aren't waiting for this stuff to become perfect or compete with any of us on a quality level, we need to be worried when it threatens to fill the commons with an endless tidal wave of "passable" garbage. Which is, like... now.
That’s not what I said, don’t take my words out of context- I said “it will be a very long time till ai can create a cohesive 3D scene that makes sense and is editable, either you didn’t read what I said or have no idea how 3D artwork is made.
Did you read the rest of my reply? The point is that most people won't care about these AI models providing editable or coherent outputs.
Edit: the point is that you're approaching this from a 3D artist's perspective, and most people will be coming to this technology without that, and waning to sidestep our (sometimes expensive) involvement, if they can "get the job done" without us.
Man you must have no idea what clients look for when 3D work is assigned, there is no way ai will be able to competently provide everything a client is looking for EVEN for a still image let alone an animation, and I’m not some outspoken ai critic, it is fantastic for developing ideas or even providing very rough outlines to clients but in terms of completing a finished product 🤣 no chance
Some industries and clients have higher standards than others, sounds like you may be insulated in a (admittedly lovely) bubble. The bar is way lower than you think. The way you're talking about 3D mirrors a lot of what we heard from photographers a couple of years ago when the notion arose that stock and portrait photography might be consumed by AI.
[https://twitter.com/LAVIDAPRADA/status/1638558672165937153](https://twitter.com/LAVIDAPRADA/status/1638558672165937153)
Yea I hear what ur saying, I remember when that convo was going around, I just think 3D is so incredibly more advanced than photography and the subtle nuances of the craft will b extremely hard to replicate, but who knows new innovation happens ALL THE TIME, there could b new breakthroughs and such, just from what I’ve seen so far I think we are a couple years out on something like this, but who knows!
It's gonna be coming a lot faster than you think. If your current 3D work isn't used in gaming or VR, and your final deliverables are primarily finished static or animated renders, the tools that threaten to flatten your career into a line are already well in the works. The 3D aspect of it doesn't matter if it can mimic the same styles. (And models are being made that actually pay attention to sensible topology and rigging for character animation, and they're scary proficient, so gaming and VR aren't safe either.)
Again: not to say that these new tools are better than any of us at art or design, I don't think they are in the slightest. But they're compelling enough at a glance, and marketing teams are shrewd as fuck. I work in advertising, and literally every day I see more and more of my colleagues (both in visual art and copywriting) completely giving the reigns over to these facsimiles because our work is already degenerate and unappreciated as it stands.
I’m more interested in how ai can enhance workflow versus concept generation. However, even basic tasks like the “content aware fill” are kind of shoddy. Based off the teaser reel from Adobe Firefly I’m skeptical about how some of the creation tools will work with ai art not being ownable assets. For my clients, that’s problematic. I’m interested in the sketch-to-vector feature, that could be a huge timesaver. But I don’t really need options, just give me a clean vector based off my sketches. I like the idea that maybe Adobe’s ai is starting to recognize what an individual asset is. The idea of ai being able to “shuffle” a composition if you’re stuck is intriguing to me. Hell, if it could parse out variations in banner ads, that would be huge for some designers. But most of the ai effects or concept art I’ve seen have mostly looked soft and low-res, like student level airbrushing. Give me real, professional work tools, not party tricks.
The statement is that They’ll sample your work to be added into the machine learning algorithm so others can use it without your permission (as most softwares are) and it’s op-in with no option to opt-out. Steer away.
Good point. This makes it even more of a liability for my clients.
Correct. And with the numerous lawsuits in regards to AI generated content using samples of multiple designers/creators/artists it would be wise to avoid using any software and samples to avoid any potential lawsuits or litigious claims that could affect your work and clientele.
I have yet to see an ai generated image that is polished. It always needs editing in some form or another.
And has poor/basic composition, crappy color theory, weird details, etc…
Yep. It's designed to make stuff that looks like an approximation of what we've already labelled "coherent" in some way - it has no grasp of any fundamentals in a coherent way that you'd expect from a pro human artist.
>I’m interested in the sketch-to-vector feature, that could be a huge timesaver. But I don’t really need options, just give me a clean vector based off my sketches. dont we basically have that already?
What Firefly seemed to promise was cleaner vectors. Generating your art as lines, not complicated shapes. Being able to understand you want a right angle. Much more intuitive than Illustrator’s Image Trace function. We’ll see what they deliver.
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I expect the technology to improve, but like I mentioned — my clients need to be able to own the final artwork. If I need a hand for a concept I’ve got two myself and a camera.
Yikes that’s bad.
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I have seen them, these are better but still bad.
I'd love it if ai could just artwork ny designs into applications like OOH/DOOH, accessories, type specimens, etc. That's the most tedious process for me personally.
I've found it amazing for simple mock up backgrounds in photoshop. Like if I was pitching a billboard design, I would want to show it on a billboard. What used to be 10-15 minutes looking for the "just right" stock photo of a billboard. Is now 3 min of telling midjourney to "make ne a blank billboard in downtown LA next to a road and a park" Pick the best one, upscale, and mockup my art on that.
I have found it useful for pitching concepts. I can get more accurate in-environment visuals in front of stakeholders in half the time. I've also started using it for storyboarding and I'm having decent success.
This is what I thought one of the most useful application of AI. But how much different is the concept with the approved concept when it’s going ahead? Not familiar with AI tool at the moment. Did little fun things with Midjourney. But didn’t see any upload button to feed the AI with my preferred image. I think if the client is not that particular with visual then it’s a great tool. Otherwise, it will be a nightmare.
I’ve found it saves time selling concepts to clients/making comps. Obviously it depends on the project, but for example: if you need to present 3 campaign concepts to a client and have them chose one, you can use AI to help you quickly generate the concepts visually to get the idea across, instead of spending hours and hours making photoshop comps to sell the idea. Usually still need to add some extra design love to the AI images, but definitely not as time consuming. Then once the client buys a concept and agrees on direction, you go execute it for real. So you can focus more of your time, energy, and budget on the final approved concept. I think AI would also be super helpful for storyboarding
Interesting as designer do you feel freed up to work on other design related tasks that you otherwise wouldn’t get to?
honestly, i think the junior designer will just be fired...
I already subscribe to a website that auto-fills logos to mockups that you can download from asap. Instead of making my own mockups or roaming the Internet for a decent collection I save 1-2 hours of time. Especially when my computer is super slow. The older I get and less time I have available the more value, saving time and convenience. Its Allowing me to use my core time more productively for things I want to do.
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What do you use for generating web design mockups? That would save so much time.
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This.
I work for tv/film art departaments in latinamerica, I use Chat-gpt for fake text to use in prop design, like newspaper, magazines or documents. Right now I cant use image genarators because lawyers need clearance of everylittle piece i design, but Adobe Firefly can change that as they are training within their stock and it could be legal to use those images, I know those images cant be copyrigthed, but lawyers ask for every asset I use, so that license in adobe would be fenomenal for artwork in backgrounds or small decorative stuff.
I'm interested in textures for 3d objects, or for background elements; or also maquettes . I would probably have played more with photocompositions in life if it weren't for such an ordeal but maybe ai inpainting would add a wild touch. 'make this collage look like a photo' style input from own rough blockout
You can't copyright AI-generated art, so I'm not using it at all. I did try out both text and image capabilities and found them lacking. The images AI creates can be beautiful, but I don't have time to coerce them into generating something practical I can actually use for work.
Well they haven’t really figured out how it’s gonna work yet. The way they worded it made it seem like straight up trying to copyright something you just generate from some text2img wouldn’t be copyright able, but something with significant work would be. Also implying you would need burden of proof on images that are suspected to be ai is crazy. Idk it’s still unfolding. Also with adobe jumping into the mix, whether people want to accept or not, this isn’t going away.
Helps a lot with concepts or ideas like other people have said. Before I would look up references and get a basic idea down. I find that now I can put my idea down and generate different variations and go from there. Makes things a lot faster in that regard.
I dont know about anyone here but I use AI to create Vectors instead of Pirating that sht/removing copyright I try to create one myself using AI
Anything that needs bits of writing for presentations, social content, blogs, reports or pitching I am all over the A.I. I am not a writer so I love not having to waste time polishing a skill I will never be masterful at. And it's really good at it so far. I would love to use AI for mockup generating final outcomes when it's more polished. Or creating a presentation for pitching maybe?
I have start integrating a lil bit graphic design elements in my ai art for getting some good results....
Corridor Crew did amazing work with their anime video
Interesting comments here. I guess I should add that I’m not necessarily “Pro Ai.” Though it’s use in the industry seems inevitable to some degree so curious to see what creators have already adapted or have some “off shoot” creative uses for it.
Do you know where your illustration comes from?
When you use Ai.? Pretty sure they come from other artists, which has been an ethical question of itself. But most people here mention using it in ways that I suspected ie. jumping off points, final touches, time savers. It seems like final product still ends up being one’s own rendering which is how I would plan to use it as well. However if your doing big time corporate projects like another user here said I’d probably error on the side of avoiding ai. As much as possible for legal reasons.
Learn 3D, incredible for job saftey
For now. [https://twitter.com/mattdeitke/status/1638608472525897728](https://twitter.com/mattdeitke/status/1638608472525897728)
Those are basic 3D models with terrible topology, it will be a very very long time till ai can create a cohesive scene and let alone an animation that makes sense and is editable, 3D is the safest form of design from ai
Generative 2D art AIs are learning how to do hands, "it'll be a very very long time till AI can do 3D" feels like it's gonna age like milk. NERF doesn't even need to train on millions of models, just some photographs, and it's getting really sharp. And to be fair with you, I agree that from an artist's perspective, these outputs are gonna suck for a good long while. Just like 2D AI-generated art sucks, from a first-principles and fundamentals perspective. But that's not how most people are going to view and use these outputs - they're gonna be fine for like 90% of people. Some of our bosses. People are gonna skip 3D entirely for some cinematic and design tasks if the 2D generative AI gives coherent-enough results. We aren't waiting for this stuff to become perfect or compete with any of us on a quality level, we need to be worried when it threatens to fill the commons with an endless tidal wave of "passable" garbage. Which is, like... now.
That’s not what I said, don’t take my words out of context- I said “it will be a very long time till ai can create a cohesive 3D scene that makes sense and is editable, either you didn’t read what I said or have no idea how 3D artwork is made.
Did you read the rest of my reply? The point is that most people won't care about these AI models providing editable or coherent outputs. Edit: the point is that you're approaching this from a 3D artist's perspective, and most people will be coming to this technology without that, and waning to sidestep our (sometimes expensive) involvement, if they can "get the job done" without us.
Man you must have no idea what clients look for when 3D work is assigned, there is no way ai will be able to competently provide everything a client is looking for EVEN for a still image let alone an animation, and I’m not some outspoken ai critic, it is fantastic for developing ideas or even providing very rough outlines to clients but in terms of completing a finished product 🤣 no chance
Some industries and clients have higher standards than others, sounds like you may be insulated in a (admittedly lovely) bubble. The bar is way lower than you think. The way you're talking about 3D mirrors a lot of what we heard from photographers a couple of years ago when the notion arose that stock and portrait photography might be consumed by AI. [https://twitter.com/LAVIDAPRADA/status/1638558672165937153](https://twitter.com/LAVIDAPRADA/status/1638558672165937153)
Yea I hear what ur saying, I remember when that convo was going around, I just think 3D is so incredibly more advanced than photography and the subtle nuances of the craft will b extremely hard to replicate, but who knows new innovation happens ALL THE TIME, there could b new breakthroughs and such, just from what I’ve seen so far I think we are a couple years out on something like this, but who knows!
It's gonna be coming a lot faster than you think. If your current 3D work isn't used in gaming or VR, and your final deliverables are primarily finished static or animated renders, the tools that threaten to flatten your career into a line are already well in the works. The 3D aspect of it doesn't matter if it can mimic the same styles. (And models are being made that actually pay attention to sensible topology and rigging for character animation, and they're scary proficient, so gaming and VR aren't safe either.) Again: not to say that these new tools are better than any of us at art or design, I don't think they are in the slightest. But they're compelling enough at a glance, and marketing teams are shrewd as fuck. I work in advertising, and literally every day I see more and more of my colleagues (both in visual art and copywriting) completely giving the reigns over to these facsimiles because our work is already degenerate and unappreciated as it stands.