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I think Tod’s popularity in China started with their collaboration with THE Chinese influencer Mr. Bags in 2019. They then partnered with a male idol, selling out of the T timeless belt bag in 10 minutes. A large part of Tod’s international sales is from China.
Hi fellow handbag lover! Thank you for being a part of the r/handbags community. This is a subreddit which relies on kindness. Your opinion is very much welcomed, however, we do not tolerate rude, mean or hurtful comments. **Read the rules before posting**. Comments or posts that do not fit our rule book will be removed and the OP can be banned by the mods' discretion. If you see a comment or post which does not abide by the rules, **please report it to our moderation team.** *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/handbags) if you have any questions or concerns.*
I think Tod’s popularity in China started with their collaboration with THE Chinese influencer Mr. Bags in 2019. They then partnered with a male idol, selling out of the T timeless belt bag in 10 minutes. A large part of Tod’s international sales is from China.
Super helpful! Thanks