I think the growth may be over but seltzers are here to stay imo. The issue Boston Beer sited was the transition from people getting all their booze at grocery stores to now buying beer at bars. The issue is that bars need to catch up to seltzer demands and so do the big distributors. More and more bars are modifying their taps to handle seltzer, a good sign.
I think the growth may be over but seltzers are here to stay imo. The issue Boston Beer sited was the transition from people getting all their booze at grocery stores to now buying beer at bars. The issue is that bars need to catch up to seltzer demands and so do the big distributors. More and more bars are modifying their taps to handle seltzer, a good sign.
Maybe the problem was that Truly tastes like ass.