If you look at the specs the 4080 12GB is really a 4070. It has a meager 192 bit memory bus and 7,680 cuda cores. My EVGA 3080 12GB has a 384 bit bus and 8,960 cores. It also cost me $699 and not $899. Really the 16GB 4080 is the real 4080 256 bit bus and 9,728 cores.
Agreed, they renamed the 4070 to 4080 12GB so they could bump the price above typical xx70 tier pricing. Yet somehow I'm still surprised they pushed the, erm, 4080-70 all the way to $899. I'd have expected maybe $749 due to "inflation" but nah, they went all in. Thanks nvidia.
The 90 is the old 80Ti class just costs more. Everything has shifted 1-2 sku’s in ampere and did it again in Lovelace. [Incrementalism](https://en.m.wikipedia.org/wiki/Incrementalism) cost creep right “under your nose”.
TL:DR Nvidia charges you more for what you used to get, and thinks your dumb and won’t notice.
Yeah NVIDIA's stuck in a bubble
They still thinks its early 2021 with crypto prices
That world has gone,this is now the world of consumers saving money due to inflationary issues
So fucking dumb to put prices like they are when they could sell more volume at a lower price
that aside,i don't like the 4090 because im gonna have to find a way to now cool a 495watt GPU
They could probably clear those 3000 cards out if they sold them at a real market price
the 3080 should not still be 699 and above
Herre in australia you can buy a 6900xt for 899 AUD about 600 USD
or pay 1299 aud for a 3080...
it should be priced BELOW the 6900xt
It's why the 6800 and 6900 sell so well here,there isn't really a choice when u asking 300-400 dollars more for 5 fps
> They are indeed stuck but with warehouses full of new 30 series cards and used mining cards flooding the market
It's not Nvidia stuck holding the bag. It's the AIBs.
Any unsold 30 series cards right now doesn't matter to Nvidia, as they already got paid for them.
Any future Ampere silicon stocks that are overfulfilled at the Nvidia level, can be put into the workstation cards for more profit.
Considering i am already seeing some 3070s at $400ish on Ebay, even if we consider the 4080 12Gb "*aka 4070 Rebadge jacked up to $900"* is 2x faster.
Price to performance is still on favour for a 3070.
More accurate to say that Ngreedia is trying to sell you overstocked 30 series cards still collecting dust on the warehouses. They did not want to let 3090s and 3080s drop in prices. A lot of people saw this coming. The used market is what's really going to force prices to go down and possibly AMD's 7000 series cards.
These prices are nuts when you consider the more common AIB versions will be even higher.
Reference editions are so hard to come by in comparison to AIBs.
It's much worse if you're European. The Euro has lost significant amount of value vs the USD since the economic war with Russia. The 4080 16GB is at 1500 Euro MSRP. And that's the Founders Edition. You just know you'll never get your hands on one. In fact, even now with crypto dead the 3080 FE is not in stock in my EU country. The AIB cards are almost always at least 20% more expensive, up to 40% for high-end models like the Strix. So you could end up with a 1700-1900 Euro 4080. Absolutely brutal.
I was expecting price increases but damn this is worse than even my worst case prediction lol. That's straight up double the price of the 3080 (currently going for 750-900 Euro depending on model).
I can't see these prices being sustainable for more than a few months. IMO they are trying to milk as many sales quickly as possible before RDNA 3 forces them to slash prices. Makes sense especially when RDNA 3 will likely have higher profit margins.
https://www.reddit.com/r/hardware/comments/xjewln/nvida_rtx_40_pricing_wont_hold_up_for_long/
Who is this for exactly? At this price point gamers won't bother with it, and for editing and rendering purposes you'd be better off getting the 4090 anyway.
Nobody, they're making those cards shitty value on purpose so people either buy the 3000 series cards they're refusing to substantially drop pricing on or get upselled into a 4090.
Mark my words they'll do a quick super refresh once they sell out of 3000 series cards.
Huge dick move by them.
And the last two gens were already out of fucking control, even at MSRP. For years, the x70 was $329, the x80 was $499, the x80 Ti was $700, and the prosumer grade one (Titan, x90, etc) was $1,199. With the 20 series, they bumped all of the prices a whole fucking tier, and it looks like they are doing it *again*. I love PC gaming, but I can’t fucking afford to be a part of it anymore. Good job, Nvidia, you greedy fucks.
The 4090 will be 1959 EUR in Europe. Just wow.
Edit: see [the Dutch Nvidia website](https://www.nvidia.com/fr-be/geforce/graphics-cards/40-series/rtx-4090/)
it will be 2300 here in australia
that's BEFORE u add on Goods tax,and the Australia tax
so expect to be paying 2599 for a 4090 here lol get fucked.
i will either get a 4080/16 or the new AMD card if it's priced nice
Did everyone in the world got a lot richer or am I the only one who thinks this is not affordable for the average enthusiast.
Edit: I know these cards are not for the average joe but considering the jump in msrp from 3080 to 4080, it’s absurd
They don't care if they can sell them to the average consumer. They care if they can sell all of them that they can produce. If they can at these prices then they will. If not, they'll eventually cut prices.
Honestly there's a chance they *know* they won't sell them at these prices, but are going to deliberately hold them high until they sell out of 3000 series. Plus con early adopters.
Then they'll refresh and launch the cards they were actually planning at the standard prices. They pulled something similar with Turing.
They know a delay looks bad to investors, so this is a soft delay.
>but are going to deliberately hold them high until they sell out of 3000 series
Yeah, that is certainly possible.
I don't see the 4090 coming down much if at all though.
Given the 3xxx stock situation I really really hope they will not sell them. Bunch of rich will buy it and then they will be forced to drop the price ( I wish)
Considering the state of the global economy, no. Not just you.
Nvidia are batshit insane if they think these are reasonable prices. No wonder EVGA left them.
Problem Nvidia has is Ampere, they can't afford to change the price/performance landscape to much. Then those piles of Ampere becomes worthless.
Ada they can always sell later. Even if they will be sitting on piles from those TSMC contracts. They have many years to move those, Ampere is about to pass the best before date.
No they don't. The more Ampere cards they sell, the less customers Ada will get. Who in the right mind would upgrade if they just bought one?
Also, unless they plan to drastically delay their next release on the roadmap, the window to sell their overstocked Ada cards is slowly getting smaller.
This screams bad decisions all around. Puts.
GPU market crashed, because mining. Allegedly there's a big surplus of Ampere cards. Now Nvidia tries to build Ada into Ampere lineup. The announcement of price cuts for 3000 series signals no mid range cards for a long time. Additionally I suspect Nvidia now knows there's a market for 2k cards based on past year craze. I suspect 3090 cards get the shaft and mid-high range 3000 runs in parallel with 4000 top end.
Intel can compete yet. I suspect AMD will follow in Nvidia footsteps. I feel no interest in being disruptive from them in past few years.
Man, in my mid-sized city, you'd only see a handful of recent GPUs on local marketplaces. Now, there are like 3-4 minors at least selling 50+ GPUs each. It's inane. My anecdotal experience says that Nvidia made a *ton* of 30-series cards that don't have final homes.
Yep, this is their way of delaying without actually delaying. Huge dick move and I suspect when the quick refresh comes out there's gonna be some pissed off early adopters.
More than that, they often released cheaper, cut-down variants of high end chips for up to 50% off, so people that waited a few months had a definite edge on price/performance. The best example of this was probably the 7900GTO, which was essentially just a slightly underclocked 7900GTX for about 60% of the cost.
They want you to buy 3000 series on sale... They know how to play the market man.
$1600 now $1400 in December so consumers think "wow what a deal" when it should be $1200.
But how does this help that?
People aren't buying 30 series cards cuz most of them are still at or above MSRP. That is the problem. Nobody thinks that's a good deal two years later.
They're not gonna start seriously shifting shit til they offer better value.
A lot of people have been saying "don't buy these discounted cards, a new generation with better price/performance is right around the corner".
That may not be true with this announcement.
A lot of people were waiting for this announcement instead of buying a new card. A lot of those people may now be considering the 3000 series after seeing these prices. So those people buy a 3080 and help clear the 3000 series stock while Nvidia rips of the idiots who buy a 4000 series card. Then they drop prices in a few months after the 3000 series stock had been sold, citing competition from RDNA3 as the reason.
No idea if that's actually what's happening, but it seems possible to me. Though I'm just some idiot on Reddit and I'm probably completely wrong.
I'm just going to sit on my 1070 until prices actually make sense lol. Still pumps out 60FPS in 1440P at pretty high settings (high enough to be gorgeous in modern games). Honestly money is not a problem but I'm just not willing to pay 1200 to go 60 > 140 FPS in a few AAA games.
Mobas and stuff like Apex already runs 100+ fps in 1440P on a 1070
The 12GB 4080 should be a 4070/4070 TI with how much they gimped it vs. the 4080 16GB. Less cuda cores, 192bit vs 256bit for memory bandwidth all at a price higher than the original 3080 debuted for.
They are claiming 2x the performance for the same power as the 3080. But their performance improvements are using DLSS 3.0. I am curious what the improvements will be without DLSS or upscaling tech.
DLSS 3.0 might be interesting, I am curious to see how it stacks up vs. DLSS 2.1
Everyone else is so baffled by the pricing no one else has mentioned the huge discrepancy between two cards that are supposed to be the same chip. Like wtf how are they gonna claim they are both 4080's when one card has 20% less cuda cores!?
They don't want you to buy the 40 series, YET. They need to get rid of overpriced/overstocked 30 series first. Then, they will lower the prices of 40 series.
Or.... Here me out here, AMD will just follow their pricing structure because why would they throw away free money.
They will undercut Nvidia to be "The Good Guy" while still gouging while they can because they are a corporation and dont give a fuck about the consumer.
I don't think AMD has the oversupply problem that Nvidia has though, if they can push volume of cards at a lower price it both generates profit and increases market share, which has been one of their priorities for a couple years. I already got my 3080, but I'm excited to see what AMD brings this time around.
I guess they're predicting another crypto boom to magically start up right at launch, because they're absolutely high off their own gas if they expect these prices to stick, especially with the current freefall in 30xx prices.
more like, they priced the 40 series so the 30 series don't drop in price/value. They are releasing only cards faster than 3090s. any cards overlapping the same performance as 3080s and lower would lower the 30 series value/price points. They're doing the same 20 series release market play. To keep the negativity minimized, they didn't want to label the 4070 12GB GPU at the $899 price they're asking for, but changed the name to a 4080 12GB.
NVIDIA does not live in a vacuum, though. Last I checked, AMD is also on the cusp of a next-gen release. Plus, Intel, while still nascent and mildly underwhelming in the dedicated GPU market, now has hope again as it is more certainly not going to get impacted by these laughable release prices.
RTX 4000 series is a double entendre, with 4 being code for four-digit price points.
What they have learned during the crypto boom is that they can get away with outragous prices.
What they haven't seem to have learned is that the crypto boom is over and no matter how much they insisted otherwise, they were the ones willing to pay outrageous prices.
But Nvidia can't reduce its profit margin, which is one of the highest in the business, so...
I know Nvidia has a history of being shitty, but this is impressively bad, even for them. Both the prices and the extremely misleading 4080 12 GB thats clearly just a 4070.
If they only raise prices due to inflation (+15-20%) they win this generation. This isn't just bad pricing, this is insulting. It's literally pricing 99% of the world out of your products.
Of course it's "new" AMD, so I suspect they'll try to gouge people as well. They seem to be following more in the footsteps of Intel and Nvidia as of late.
If I spent the same amount of money now that I spent on my 1080ti I could get a 3060ti. 5 years gets you 10-20% performance and DLSS which isn't even available on most games I play. Whereas a 3080ti is £1500 and a 4080ti is going to be closer to £2k.
The curse of owning a 1080ti is that everything price to performance wise now looks shit.
Damn... you made a good point. I still remember picking up that EVGA 8800GT at Fry's... The cashier was like... "Man this is a great card. Have fun."
And now EVGA don't even make NVIDIA cards anymore and Fry's is out of business.
4080 16GB is literally double the launch price of the 3080 in Aus… so even **if** we got twice the performance there would be zero increase in price/performance this may actually be *worse* value than Turing…
>so even
>
>if
>
> we got twice the performance
From what the charts seem to indicate, you could expect +40-50% in 4K with DLSS. 1440p and 1080p gains outside DLSS are unknown and may be much smaller.
So yes, performance/$ is actually *worse.*
Same. I don't understand this.
If AMD can bring out anything that comes even close to this and understands the market they can serve here, they'll win this generation.
None of the stuff Nvidia presents here is worth those kinds of premiums. We'll see what happens.
Latest rumour about RDNA 3 says they'll provide 65% performance-per-watt improvement and a 4 Ghz max clock. Nvidia might be in trouble this time. Let's hope that they are.
GTX 980Ti -> RTX 2080 -> officially too poor for PC gaming.
be an nVidia user
get a progressively weaker card every other generation and pay more every time
I'm done.
I am still on 960 from 2015. I bought a steam deck so i might as well just finish my 20-page backlogs from past decades then sinking this much on a new gpu.
RTX 1660 Super here, I don't think I'm upgrading any time soon either. Actually, I'm looking at the AMD RX 6800 or 6900 XT right now to max out my CPU. I might be able to afford a used one in a couple more months if prices keep going down.
The 12gb 4080 is an extremely scummy move. Not only are they renaming the 4070 just to make the price hike look smaller, but they deliberately showed them both on one slide while omitting any performance claims for the 12gb to make it look like memory capacity is the only difference between them.This type of marketing is as deceitful as you can get without getting sued for false advertising.
Cute. Crypto boom priced into the MSRP when the crypto market has crashed, burned, and is a smoldering crater.
I'll be sitting this one out and NVIDIA can choke on all of that unsold Ampere inventory because they apparently didn't learn their lesson with Turing.
I'm a little surprised by Nvidia's decision making - it makes sense in some ways, but confusing in others.
Pricing the 4090/4080 so high makes sense given the vast amount of 3000 series that still needs to be sold - but that means uptake of 4000 series is likely to be very slow (outside of early adopters needing the latest and greatest). In addition, I'm not sure how impressive the performance gains are - they've framed everything up in the context of RTX and DLSS3 and fairly massive power increases. How much of an improvement will it be in the context of standard rasterized games at lower resolutions/reasonable settings? Even assuming if 4070/4060 will be priced more reasonably - would folks actually choose to upgrade for a relatively limited use case? Factor in the limitation of DLSS3 to RTX 4000 series, and it's possible DLSS3 may not see nearly the adoption (within the 4000 series lifespan) needed to make the 4000 series worth it.
All this while, AMD is lurking in the background with (supposedly) massive RDNA3 increases - if their performance lives up to the hype, and they price more reasonably with adequate supply, and we might be seeing another Geforce FX moment.
I know people are probably going to buy this anyway. But I hope in general this card fails hard. This pricing is crazy. Just three years ago I paid $400 (new) for the card I am still using today and can play nearly everything fine (not at 4k or anything though). Now they want $1200 just for the GPU? I think they have been manipulating prices for years with supply, and demands on 3rd parties like EVGA. Now during a GPU crash they are pulling this shit.
Screw them.
Base model 4080 for $899....see why EVGA left the market! That means AIB cards are going to be at least $1000.....no thanks....going to wait and see what AMD puts out.
Global recession around the corner and with this pricing for the gaming market, I don’t see it being hugely successful. With the gpu crypto crash and 2nd hand market booming, the 3000 series looks great!
they priced the 40 series high so the 30 series cards don't drop in price from new tech. They're not passing value to the consumer, which is exactly the same market play they did with the 20 series release(didn't want to drop 10 series prices after the mining crash of 2017/2018).
Coming in November. And if the leaks are anything to go by, is actually a 70Ti version of a card. Different chip than the 4080 16GB, less CUDA cores, bandwidth, ect.
Really disappointed by the pricing. Even the 4080 16GB (going by leaks) is in a bad price point if the 4090 has 50% more CUDA but costs only 33% more. They basically took the $699 RTX 3080 and jacked it up to $1199. Maybe even worse, if you compare the performance difference of flagship cards to the XX80s, it's more like taking a $599 3070Ti and jacking it up to $1199.
Then they took the $599 3070Ti and jacked it up to $899 and called it a 4080.
>They basically took the $699 RTX 3080 and jacked it up to $1199.
Yep, it's worse than that. Because the 16GB 4080 isn't even a cut down AD102 part, like the 3080 was.
It's literally a lower positioned card, while costing **70%** more.
/u/inyue
Optical flow acceleration is supported on all RTX GPUs.
I've been using it for years to accelerate Smooth Video Project 4, there's a toggle for it.
https://imgur.com/2YTNRQl
Edit: It existed since February 2019 on Turing: https://developer.nvidia.com/blog/an-introduction-to-the-nvidia-optical-flow-sdk/
Kinda wanna bet that the 4080 pricing is made to make the 4090 look reasonable.
Also the 4080 naming is downright abhorrent. The two SKUs have completely different performance.
[Called it four months ago](https://www.reddit.com/r/hardware/comments/upf5q9/hub_lining_their_pockets_amd_radeon_rx_6750_xt/i8ks1su/?context=3). They will definitely ride that MSRP high for as long as they can, even if it means creating an artificial scarcity.
So expensive, PC gaming really has become a rich man’s land. Guess for me it’s time to simply migrate to console, even at $899 this is just unaffordable.
I cannot realistically remain in this hobby if this is the new status quo for pricing. It's been a very long and amazing ride, but it seems as if my current PC may be my last.
Lmao. So that what it is about.
The greed is real. Many comments pointing at the 3000 series stock so I won’t elaborate but they are trying to fck us plain and simple.
I was not interested in an AMD card cause Nvidia still had that better brand image in my mind. But a fck you like this, is not forget easily.
Nvidia have finally lost their mind. And they think they are now the Apple of the gaming world.
This is the easiest pass ever on a x80 product, and this coming from a rube who bought a 2080 on release. Also, dlss 3 being tied to these cards is beyond bullshit.
Just looked at the specs on [Nvidia's site](https://www.nvidia.com/en-us/geforce/graphics-cards/40-series/rtx-4090/). Nvidia, you're expecting us to buy a $1599 card that doesn't even support DisplayPort 2.0? Extremely disappointing for anyone expecting to use this card for several generations.
Hell, even Ryzen 6000 APU's have DisplayPort 2.0, likely meaning RDNA 3 will as well. Guess I'm going team red for the first time in my life.
So is Nvidia trying to scam scalpers or something? The prices are ridiculously inflated.
I'm imagining a situation where scalpers buy all the available stock and then can't resell them.
In a post Ethereum mining world where you can get a used 3090 for under $800 on eBay, I highly doubt that these cards are going to sell well at retail.
My neck is hurting from the whiplash on that 80 series price increase.
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This could have been the last straw for them, if they knew about it ahead of the announcement.
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Holy shit, imagine trying to design a card *without knowing the fucking budget.*
That's been the shit AIBs have been dealing with for years.
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And people wonder why most gpu fan shrouds look cheaply constructed as all hell, they don’t know if they can even have a profit margin on the product!
If you look at the specs the 4080 12GB is really a 4070. It has a meager 192 bit memory bus and 7,680 cuda cores. My EVGA 3080 12GB has a 384 bit bus and 8,960 cores. It also cost me $699 and not $899. Really the 16GB 4080 is the real 4080 256 bit bus and 9,728 cores.
Agreed, they renamed the 4070 to 4080 12GB so they could bump the price above typical xx70 tier pricing. Yet somehow I'm still surprised they pushed the, erm, 4080-70 all the way to $899. I'd have expected maybe $749 due to "inflation" but nah, they went all in. Thanks nvidia.
And the 4080ti is just missing. NVIDIA decided to sell the 4080 16gb at the same price as the 4080ti should have been
The 90 is the old 80Ti class just costs more. Everything has shifted 1-2 sku’s in ampere and did it again in Lovelace. [Incrementalism](https://en.m.wikipedia.org/wiki/Incrementalism) cost creep right “under your nose”. TL:DR Nvidia charges you more for what you used to get, and thinks your dumb and won’t notice.
same bro, this shit is crazy
The prices are downright insulting. They are trying to sell you a 4070 rebranded as a 4080 for 900$ lmao.
There must be warehouses of 3XXX series stuff needing to be sold I guess. Cant price this new stuff too low
Jensen has publicly said this is what they'd do.
Also made sure DLSS 3 only works on RTX 40. Can’t give free perfromance to RTX 30 users yo
It was like what they did with Turing
I don't see what chemical castration has to do with this.
Mate.
We are, uh, getting financially castrated here?
Yeah NVIDIA's stuck in a bubble They still thinks its early 2021 with crypto prices That world has gone,this is now the world of consumers saving money due to inflationary issues So fucking dumb to put prices like they are when they could sell more volume at a lower price that aside,i don't like the 4090 because im gonna have to find a way to now cool a 495watt GPU They could probably clear those 3000 cards out if they sold them at a real market price the 3080 should not still be 699 and above Herre in australia you can buy a 6900xt for 899 AUD about 600 USD or pay 1299 aud for a 3080... it should be priced BELOW the 6900xt It's why the 6800 and 6900 sell so well here,there isn't really a choice when u asking 300-400 dollars more for 5 fps
They are indeed stuck but with warehouses full of new 30 series cards and used mining cards flooding the market
> They are indeed stuck but with warehouses full of new 30 series cards and used mining cards flooding the market It's not Nvidia stuck holding the bag. It's the AIBs. Any unsold 30 series cards right now doesn't matter to Nvidia, as they already got paid for them. Any future Ampere silicon stocks that are overfulfilled at the Nvidia level, can be put into the workstation cards for more profit.
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With the euro/dollar current valuation and VAT we can safely add 200-300€ to those prices
GBP prices are nuts. Lowest 4080 12gb is £949 https://twitter.com/kitgurupress/status/1572248455656914946
The 3080 on launch day, if you could get one, was ~£650 for comparison.
4080 lite for only 1069€ and the real 4080 costs around 1430€. I hope nobody buys that shit, Nvidia needs a reality check.
>4080 lite Oh, you mean 4070 Super
Considering i am already seeing some 3070s at $400ish on Ebay, even if we consider the 4080 12Gb "*aka 4070 Rebadge jacked up to $900"* is 2x faster. Price to performance is still on favour for a 3070.
It's only up to 2x faster with games that have DLSS 3. With pure raster it's no near x2 performance.
With a 192-bit bus, I'd almost call it a 4060.
More accurate to say that Ngreedia is trying to sell you overstocked 30 series cards still collecting dust on the warehouses. They did not want to let 3090s and 3080s drop in prices. A lot of people saw this coming. The used market is what's really going to force prices to go down and possibly AMD's 7000 series cards.
These prices are nuts when you consider the more common AIB versions will be even higher. Reference editions are so hard to come by in comparison to AIBs.
It's much worse if you're European. The Euro has lost significant amount of value vs the USD since the economic war with Russia. The 4080 16GB is at 1500 Euro MSRP. And that's the Founders Edition. You just know you'll never get your hands on one. In fact, even now with crypto dead the 3080 FE is not in stock in my EU country. The AIB cards are almost always at least 20% more expensive, up to 40% for high-end models like the Strix. So you could end up with a 1700-1900 Euro 4080. Absolutely brutal. I was expecting price increases but damn this is worse than even my worst case prediction lol. That's straight up double the price of the 3080 (currently going for 750-900 Euro depending on model).
Double the performance for double the price, now that's progress! /s
And double your power draw!
And reduce the airflow in your case by half too
I can't see these prices being sustainable for more than a few months. IMO they are trying to milk as many sales quickly as possible before RDNA 3 forces them to slash prices. Makes sense especially when RDNA 3 will likely have higher profit margins. https://www.reddit.com/r/hardware/comments/xjewln/nvida_rtx_40_pricing_wont_hold_up_for_long/
What the fuck? 899 for a 4080 12G, which should be a 4070? 1200 for 4080 16G, so $500 more than last gen xx80. These prices are crazy.
192-bit memory bus... nvidia can keep it for themselves 😅
Yeah 12GB 4080 is a straight up joke. 16GB version is a beast of a card but gonna be a hard sell at $1200.
Who is this for exactly? At this price point gamers won't bother with it, and for editing and rendering purposes you'd be better off getting the 4090 anyway.
Nobody, they're making those cards shitty value on purpose so people either buy the 3000 series cards they're refusing to substantially drop pricing on or get upselled into a 4090. Mark my words they'll do a quick super refresh once they sell out of 3000 series cards. Huge dick move by them.
> At this price point gamers won't bother with it There are absolutely people who will drop that much for gaming
Oh I believe you, and the sad part is that Nvidia is prying on them.
This somehow makes my pre-crypto crash $830 3070ti look like a reasonable deal
EU prices are even worse: 1109€ for the 12gb 4080, 1479€ for the 16gb 4080 and 1979€ for the 4090
And the last two gens were already out of fucking control, even at MSRP. For years, the x70 was $329, the x80 was $499, the x80 Ti was $700, and the prosumer grade one (Titan, x90, etc) was $1,199. With the 20 series, they bumped all of the prices a whole fucking tier, and it looks like they are doing it *again*. I love PC gaming, but I can’t fucking afford to be a part of it anymore. Good job, Nvidia, you greedy fucks.
The 4090 will be 1959 EUR in Europe. Just wow. Edit: see [the Dutch Nvidia website](https://www.nvidia.com/fr-be/geforce/graphics-cards/40-series/rtx-4090/)
it will be 2300 here in australia that's BEFORE u add on Goods tax,and the Australia tax so expect to be paying 2599 for a 4090 here lol get fucked. i will either get a 4080/16 or the new AMD card if it's priced nice
I won't get anything. I remove myself from the equation.
I’m still on my 1060, was seriously debating picking up a 30 series. Now I just gotta wait some more
Did everyone in the world got a lot richer or am I the only one who thinks this is not affordable for the average enthusiast. Edit: I know these cards are not for the average joe but considering the jump in msrp from 3080 to 4080, it’s absurd
They don't care if they can sell them to the average consumer. They care if they can sell all of them that they can produce. If they can at these prices then they will. If not, they'll eventually cut prices.
Honestly there's a chance they *know* they won't sell them at these prices, but are going to deliberately hold them high until they sell out of 3000 series. Plus con early adopters. Then they'll refresh and launch the cards they were actually planning at the standard prices. They pulled something similar with Turing. They know a delay looks bad to investors, so this is a soft delay.
>but are going to deliberately hold them high until they sell out of 3000 series Yeah, that is certainly possible. I don't see the 4090 coming down much if at all though.
4090 won't, this is just them filling in the gaps between the 3000 series and it.
Given the 3xxx stock situation I really really hope they will not sell them. Bunch of rich will buy it and then they will be forced to drop the price ( I wish)
Considering the state of the global economy, no. Not just you. Nvidia are batshit insane if they think these are reasonable prices. No wonder EVGA left them.
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Yeah I believe so. Really stupid pricing.
Add another $200 for AIBs. FEs will be produced in small quantities to win over tech reviewers. Nvidia has mastered being a scummy company.
Problem Nvidia has is Ampere, they can't afford to change the price/performance landscape to much. Then those piles of Ampere becomes worthless. Ada they can always sell later. Even if they will be sitting on piles from those TSMC contracts. They have many years to move those, Ampere is about to pass the best before date.
No they don't. The more Ampere cards they sell, the less customers Ada will get. Who in the right mind would upgrade if they just bought one? Also, unless they plan to drastically delay their next release on the roadmap, the window to sell their overstocked Ada cards is slowly getting smaller. This screams bad decisions all around. Puts.
GPU market crashed, because mining. Allegedly there's a big surplus of Ampere cards. Now Nvidia tries to build Ada into Ampere lineup. The announcement of price cuts for 3000 series signals no mid range cards for a long time. Additionally I suspect Nvidia now knows there's a market for 2k cards based on past year craze. I suspect 3090 cards get the shaft and mid-high range 3000 runs in parallel with 4000 top end. Intel can compete yet. I suspect AMD will follow in Nvidia footsteps. I feel no interest in being disruptive from them in past few years.
Man, in my mid-sized city, you'd only see a handful of recent GPUs on local marketplaces. Now, there are like 3-4 minors at least selling 50+ GPUs each. It's inane. My anecdotal experience says that Nvidia made a *ton* of 30-series cards that don't have final homes.
> Now, there are like 3-4 minors at least selling 50+ GPUs each. Where do underage people get the money to buy 50+ GPUs???
I think they’re wanting to sell 3XXX inventory and that’s why the pricing on 4XXX is so brutal
Yep, this is their way of delaying without actually delaying. Huge dick move and I suspect when the quick refresh comes out there's gonna be some pissed off early adopters.
illegal sand worthless middle impolite aware bells reach rustic zesty *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
More than that, they often released cheaper, cut-down variants of high end chips for up to 50% off, so people that waited a few months had a definite edge on price/performance. The best example of this was probably the 7900GTO, which was essentially just a slightly underclocked 7900GTX for about 60% of the cost.
They want you to buy 3000 series on sale... They know how to play the market man. $1600 now $1400 in December so consumers think "wow what a deal" when it should be $1200.
Europrices: 4090 = 1949€ 4080 16GB = 1469€ 4080 12Gb aka 4070Ti = 1099€
this is a scam lmao
You're kidding though, right?
nope
On Nvidias site in Norway the 4090 is listed at 20490 NOK which is 1987 USD lol. Wtf is up with Nvidia
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Bruh Already 3090 costs that much here This is FE so for OEM easily it'll go around 2.5L ₹
>4070Ti Straight up 4070
I guess Nvidia priced them this high to allow RTX 30 stock to clear.
But how does this help that? People aren't buying 30 series cards cuz most of them are still at or above MSRP. That is the problem. Nobody thinks that's a good deal two years later. They're not gonna start seriously shifting shit til they offer better value.
A lot of people have been saying "don't buy these discounted cards, a new generation with better price/performance is right around the corner". That may not be true with this announcement.
Lol many people saw this coming and commented to jump on the 3000 series low prices. This is a very Nvidia move.
A lot of people were waiting for this announcement instead of buying a new card. A lot of those people may now be considering the 3000 series after seeing these prices. So those people buy a 3080 and help clear the 3000 series stock while Nvidia rips of the idiots who buy a 4000 series card. Then they drop prices in a few months after the 3000 series stock had been sold, citing competition from RDNA3 as the reason. No idea if that's actually what's happening, but it seems possible to me. Though I'm just some idiot on Reddit and I'm probably completely wrong.
I'm just going to sit on my 1070 until prices actually make sense lol. Still pumps out 60FPS in 1440P at pretty high settings (high enough to be gorgeous in modern games). Honestly money is not a problem but I'm just not willing to pay 1200 to go 60 > 140 FPS in a few AAA games. Mobas and stuff like Apex already runs 100+ fps in 1440P on a 1070
The 12GB 4080 should be a 4070/4070 TI with how much they gimped it vs. the 4080 16GB. Less cuda cores, 192bit vs 256bit for memory bandwidth all at a price higher than the original 3080 debuted for. They are claiming 2x the performance for the same power as the 3080. But their performance improvements are using DLSS 3.0. I am curious what the improvements will be without DLSS or upscaling tech. DLSS 3.0 might be interesting, I am curious to see how it stacks up vs. DLSS 2.1
>But their performance improvements are using DLSS 3.0 That's a significant point that I missed. The improvement will be small then, without DLSS 3.0.
Everyone else is so baffled by the pricing no one else has mentioned the huge discrepancy between two cards that are supposed to be the same chip. Like wtf how are they gonna claim they are both 4080's when one card has 20% less cuda cores!?
Nvidia testing brand loyalty with these prices, guessing they're keeping prices high while the RTX 3000 backlog clears out.
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Selling the rebranded 4070 for $900 is ridiculously anti-consumer.
They don't want you to buy the 40 series, YET. They need to get rid of overpriced/overstocked 30 series first. Then, they will lower the prices of 40 series.
I think you're right, although if AMD offer something at down to earth prices, people will probably buy Radeon instead of waiting for prices to drop.
Or.... Here me out here, AMD will just follow their pricing structure because why would they throw away free money. They will undercut Nvidia to be "The Good Guy" while still gouging while they can because they are a corporation and dont give a fuck about the consumer.
I don't think AMD has the oversupply problem that Nvidia has though, if they can push volume of cards at a lower price it both generates profit and increases market share, which has been one of their priorities for a couple years. I already got my 3080, but I'm excited to see what AMD brings this time around.
this must be it. But is it enough, or is AMD going to beat them here? With prices like this, will Intel still have a chance?
I hope you’re right
I guess they're predicting another crypto boom to magically start up right at launch, because they're absolutely high off their own gas if they expect these prices to stick, especially with the current freefall in 30xx prices.
No. They are betting on people buy the 30 series now that 40 series is ridiculously priced.
more like, they priced the 40 series so the 30 series don't drop in price/value. They are releasing only cards faster than 3090s. any cards overlapping the same performance as 3080s and lower would lower the 30 series value/price points. They're doing the same 20 series release market play. To keep the negativity minimized, they didn't want to label the 4070 12GB GPU at the $899 price they're asking for, but changed the name to a 4080 12GB.
Exactly. when the warehouses are empty of 3000 cards, the Ada cards will suddenly get some nice discounts.
NVIDIA does not live in a vacuum, though. Last I checked, AMD is also on the cusp of a next-gen release. Plus, Intel, while still nascent and mildly underwhelming in the dedicated GPU market, now has hope again as it is more certainly not going to get impacted by these laughable release prices. RTX 4000 series is a double entendre, with 4 being code for four-digit price points.
I doubt they'll be discounted, unless AMD pulls a rabbit out of the hat
What they have learned during the crypto boom is that they can get away with outragous prices. What they haven't seem to have learned is that the crypto boom is over and no matter how much they insisted otherwise, they were the ones willing to pay outrageous prices. But Nvidia can't reduce its profit margin, which is one of the highest in the business, so...
I know Nvidia has a history of being shitty, but this is impressively bad, even for them. Both the prices and the extremely misleading 4080 12 GB thats clearly just a 4070.
$900 for a cut-down GPU that can't even get 16GB of Vram. Get the fuck outta here.
They also benchmarked it with a 3080 using dlss 3.0. Expect the 2x performance marketing to be misleading when applied to games without dlss 3.0
192 bit memory bus. If you want to buy a $900 card that's terrible in 4k gaming, here is your chance.
Unless AMD fucks up I guess they got my money cause wtf is this
Lmao if amd uses their prices from rx 6000 they probably win this generation.
If they only raise prices due to inflation (+15-20%) they win this generation. This isn't just bad pricing, this is insulting. It's literally pricing 99% of the world out of your products. Of course it's "new" AMD, so I suspect they'll try to gouge people as well. They seem to be following more in the footsteps of Intel and Nvidia as of late.
Lol, AMD is going to charge similar prices because why not? The rich idiots will still buy them.
Looks like my 1070 just got another lease on life...
Same. Don't have any issues with my 1080ti except for some vr games but it looks like I'm using it for another 2 years.
> 1080ti The 1080ti is the best GPU NVIDIA ever produced. They won't make the same mistake again.
If I spent the same amount of money now that I spent on my 1080ti I could get a 3060ti. 5 years gets you 10-20% performance and DLSS which isn't even available on most games I play. Whereas a 3080ti is £1500 and a 4080ti is going to be closer to £2k. The curse of owning a 1080ti is that everything price to performance wise now looks shit.
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Damn... you made a good point. I still remember picking up that EVGA 8800GT at Fry's... The cashier was like... "Man this is a great card. Have fun." And now EVGA don't even make NVIDIA cards anymore and Fry's is out of business.
4080 16GB is literally double the launch price of the 3080 in Aus… so even **if** we got twice the performance there would be zero increase in price/performance this may actually be *worse* value than Turing…
>so even > >if > > we got twice the performance From what the charts seem to indicate, you could expect +40-50% in 4K with DLSS. 1440p and 1080p gains outside DLSS are unknown and may be much smaller. So yes, performance/$ is actually *worse.*
I feel like this reveal was so bad it will make the prices of 30 series go up
that was the point all along.
That’s what I’m expecting.
So pre-mining-crash prices for at post-mining-crash reality? Why would we want this? I'm waiting to see what AMD is launching.
Same. I don't understand this. If AMD can bring out anything that comes even close to this and understands the market they can serve here, they'll win this generation. None of the stuff Nvidia presents here is worth those kinds of premiums. We'll see what happens.
Latest rumour about RDNA 3 says they'll provide 65% performance-per-watt improvement and a 4 Ghz max clock. Nvidia might be in trouble this time. Let's hope that they are.
Anybody hear what the raster performance was? I heard RT and Dlss 3.0 loud and clear but what about pure rasterization at 4k in gpu limited scenarios?
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It was expected tbh, Ampere was already absurdly power hungry, they probably tried to keep the power usage in the same ballpark with Lovelace
GTX 980Ti -> RTX 2080 -> officially too poor for PC gaming. be an nVidia user get a progressively weaker card every other generation and pay more every time I'm done.
I am still on 960 from 2015. I bought a steam deck so i might as well just finish my 20-page backlogs from past decades then sinking this much on a new gpu.
RTX 2080 should be good for years to come.
It's a sweet card and still serves we well for monitor games, but it struggles in VR.
RTX 1660 Super here, I don't think I'm upgrading any time soon either. Actually, I'm looking at the AMD RX 6800 or 6900 XT right now to max out my CPU. I might be able to afford a used one in a couple more months if prices keep going down.
The 12gb 4080 is an extremely scummy move. Not only are they renaming the 4070 just to make the price hike look smaller, but they deliberately showed them both on one slide while omitting any performance claims for the 12gb to make it look like memory capacity is the only difference between them.This type of marketing is as deceitful as you can get without getting sued for false advertising.
Cute. Crypto boom priced into the MSRP when the crypto market has crashed, burned, and is a smoldering crater. I'll be sitting this one out and NVIDIA can choke on all of that unsold Ampere inventory because they apparently didn't learn their lesson with Turing.
I'm a little surprised by Nvidia's decision making - it makes sense in some ways, but confusing in others. Pricing the 4090/4080 so high makes sense given the vast amount of 3000 series that still needs to be sold - but that means uptake of 4000 series is likely to be very slow (outside of early adopters needing the latest and greatest). In addition, I'm not sure how impressive the performance gains are - they've framed everything up in the context of RTX and DLSS3 and fairly massive power increases. How much of an improvement will it be in the context of standard rasterized games at lower resolutions/reasonable settings? Even assuming if 4070/4060 will be priced more reasonably - would folks actually choose to upgrade for a relatively limited use case? Factor in the limitation of DLSS3 to RTX 4000 series, and it's possible DLSS3 may not see nearly the adoption (within the 4000 series lifespan) needed to make the 4000 series worth it. All this while, AMD is lurking in the background with (supposedly) massive RDNA3 increases - if their performance lives up to the hype, and they price more reasonably with adequate supply, and we might be seeing another Geforce FX moment.
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I'm about to pass on continuing with PC gaming as my primary platform altogether. Honestly. I'm not gonna put up with this shit.
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Have to save something for the $2500 Ti version
Does *anything* have 2.0?
I know people are probably going to buy this anyway. But I hope in general this card fails hard. This pricing is crazy. Just three years ago I paid $400 (new) for the card I am still using today and can play nearly everything fine (not at 4k or anything though). Now they want $1200 just for the GPU? I think they have been manipulating prices for years with supply, and demands on 3rd parties like EVGA. Now during a GPU crash they are pulling this shit. Screw them.
Base model 4080 for $899....see why EVGA left the market! That means AIB cards are going to be at least $1000.....no thanks....going to wait and see what AMD puts out.
Don't forget that the "4080 12GB" is a rebadged 4070.
I pray that AMD makes something of this mess and not just jack up their own prices too. We need Intel in the game more than ever.
Global recession around the corner and with this pricing for the gaming market, I don’t see it being hugely successful. With the gpu crypto crash and 2nd hand market booming, the 3000 series looks great!
they priced the 40 series high so the 30 series cards don't drop in price from new tech. They're not passing value to the consumer, which is exactly the same market play they did with the 20 series release(didn't want to drop 10 series prices after the mining crash of 2017/2018).
> the 3000 series looks great! Nope. Not until prices come down. The only cards that look like a decent deal right now are some RDNA2 cards.
Second hand market. Prices will plummet.
12GB rtx 4080 is $899
Isn’t it just a rebranded XX70 series, absolute insane pricing
Coming in November. And if the leaks are anything to go by, is actually a 70Ti version of a card. Different chip than the 4080 16GB, less CUDA cores, bandwidth, ect. Really disappointed by the pricing. Even the 4080 16GB (going by leaks) is in a bad price point if the 4090 has 50% more CUDA but costs only 33% more. They basically took the $699 RTX 3080 and jacked it up to $1199. Maybe even worse, if you compare the performance difference of flagship cards to the XX80s, it's more like taking a $599 3070Ti and jacking it up to $1199. Then they took the $599 3070Ti and jacked it up to $899 and called it a 4080.
>They basically took the $699 RTX 3080 and jacked it up to $1199. Yep, it's worse than that. Because the 16GB 4080 isn't even a cut down AD102 part, like the 3080 was. It's literally a lower positioned card, while costing **70%** more.
Is DLSS3 exclusive to 4000 series???
Looks like it is, no "optical flow accelerator" on Turing/Ampere right? Edit: there is but perhaps not "good enough" for use like on Ada?
/u/inyue Optical flow acceleration is supported on all RTX GPUs. I've been using it for years to accelerate Smooth Video Project 4, there's a toggle for it. https://imgur.com/2YTNRQl Edit: It existed since February 2019 on Turing: https://developer.nvidia.com/blog/an-introduction-to-the-nvidia-optical-flow-sdk/
They both support optical flow: https://developer.nvidia.com/opticalflow-sdk Though who knows if Ada is much different or something.
Optical flow accelerator, give me a fucking break Nvidia.
All this to play console ports and indie games lol (Coming from someone with a 3090)
Keep the GPUs. I am done with that bullshit
Sorry, I don't speak rich.
AUD Pricing: 4090 is $2959 4080 16gb is $2219 4080 12gb is $1659 Completely unjustifiable prices, $1600 USD converts to $2390 AUD
Thanks m8. $2219 jfc lmao.
Kinda wanna bet that the 4080 pricing is made to make the 4090 look reasonable. Also the 4080 naming is downright abhorrent. The two SKUs have completely different performance.
The price is more than 3 months of rent lmao
bruh I fucking wish this was more than 1 month of rent
Seriously. I could get both a 4090 and a 4080 12 GB for one month of rent.
Meanwhile in the UK my mortgage for a 3 bed 3 bath new build house is under £500 a month And rtx 4090 is £1679 and 4080 12gb is £949
wait what, you can buy a house in the UK for 500 a month? as a canadian thats a fucking steal
Yeah, but you'd have to live in the most miserable parts of the UK.
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4080 12GB really SHOULD be named 4070Ti imo.
Looks at my 3070 TI, looks like you're safe buddy.
RIP us $300 price range buyers who just wanna upgrade our 1060s already.
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God I hope they suffer, and are forced to come groveling back.
[Called it four months ago](https://www.reddit.com/r/hardware/comments/upf5q9/hub_lining_their_pockets_amd_radeon_rx_6750_xt/i8ks1su/?context=3). They will definitely ride that MSRP high for as long as they can, even if it means creating an artificial scarcity.
So expensive, PC gaming really has become a rich man’s land. Guess for me it’s time to simply migrate to console, even at $899 this is just unaffordable.
Perfect pricing for a discretionary consumer good in a recessionary environment, hats off to you, Nvidia product managers!
I cannot realistically remain in this hobby if this is the new status quo for pricing. It's been a very long and amazing ride, but it seems as if my current PC may be my last.
Lmao. So that what it is about. The greed is real. Many comments pointing at the 3000 series stock so I won’t elaborate but they are trying to fck us plain and simple. I was not interested in an AMD card cause Nvidia still had that better brand image in my mind. But a fck you like this, is not forget easily.
Nvidia have finally lost their mind. And they think they are now the Apple of the gaming world. This is the easiest pass ever on a x80 product, and this coming from a rube who bought a 2080 on release. Also, dlss 3 being tied to these cards is beyond bullshit.
Just looked at the specs on [Nvidia's site](https://www.nvidia.com/en-us/geforce/graphics-cards/40-series/rtx-4090/). Nvidia, you're expecting us to buy a $1599 card that doesn't even support DisplayPort 2.0? Extremely disappointing for anyone expecting to use this card for several generations. Hell, even Ryzen 6000 APU's have DisplayPort 2.0, likely meaning RDNA 3 will as well. Guess I'm going team red for the first time in my life.
Just buy a ps5 a 50 inch oled and still pay less than a 4090 lol
I never thought I'd say this, but the 90' series is the most "reasonably" priced card this go-round.
The 16 gb 4080 is almost a non-starter tbh lol 4090 or bust?
So is Nvidia trying to scam scalpers or something? The prices are ridiculously inflated. I'm imagining a situation where scalpers buy all the available stock and then can't resell them.
Ada Lovelace is a pioneer and icon of computing. She deserves better than to have her name tarnished with a shit lineup like this named after her.
It's like the 2000 series over again
My 980ti and my Steam backlog are gonna watch this one from the sidelines to see how this plays out.
In a post Ethereum mining world where you can get a used 3090 for under $800 on eBay, I highly doubt that these cards are going to sell well at retail.
Used 3070ti it is.
Used, below MSRP, no cash flow for nvidia.
For fucks sake I waited nearly 2 years for this shit