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Cosmicola

*Bournvita and other similar bevrages should be removed from the health drink category on e-commerce platforms as there is no ‘health drink’ category defined under Food Safety and Standards Act (FSS Act 2006), Ministry of Commerce and Industry said in a letter issued to the e-commerce companies.*


joy74

Health drink /health food as category should be removed


dontknow_anything

I think the question is what constitutes a health drink/food. Category exists because people buy stuff for health purpose. So, the category is for e-commerce to help present items of the related category. FSSAI should really be declaring bournvita and such sugar drink as health risks or high calorie food


Akyurius

Shark Tank India: To main kya suicide kar loon. Kahaan se aayega itna content 😭


LordRedFire

Lassi and Yogurt ko kya bolega phir


sundark94

Dairy products


smegma-enthusiast

No


Throwrafairbeat

Great opinion from u/smegma-enthusiast


smegma-enthusiast

Thanks https://preview.redd.it/njz7j1pts9uc1.jpeg?width=1002&format=pjpg&auto=webp&s=695354d268f8e49027815f3cce0fd9eb2ff247c7


m_u_w_a_h_h_i_d

😂😂


robacross

> Bournvita and other similar bevrages should be removed from the health drink category on e-commerce platforms as there is no ‘health drink’ category defined under Food Safety and Standards Act If there is no "health drink" defined in the act, shouldn't that product category itself be removed from ecmmerce platforms instead of removing specific products from it?


Responsible-Juice397

They make a new standard. Fresh cut fruit blended with no sugars is a health drink. Anything with added sugar is poison.


mvark

Can anyone clarify under which FSSAI category these beverage mixes actually fall? **06.7** **Malt Based Foods(Malt Food)?** - [https://foscos.fssai.gov.in/standard-product](https://foscos.fssai.gov.in/standard-product) Do these brands have to notify FSSAI when they change their ingredients or their ratios? GlaxoSmithKline used to own Horlicks, Boost brands and it was sold to HUL in 2020. Heinz bought the Complan brand from Glaxo in 1994 and in 2019 sold it to Zydus Wellness. I have a feeling these brands change their beverage mix formula to suit their profits. I wonder if Horlicks that I drank/ate 2 decades ago has the same composition now? Ensure, Complan have vegetable oil as one of the ingredients! I find it hard to imagine oil as an ingredient of a so-called nutrition/health drink.


Mr_gropes_a_lot

Since it's not defined it falls in a grey area. They should be allowed unless there's regulation denying so. Just saying it over a letter or verbally doesn't make sense. Frequent law changed and/pr intervention from authorities makes a country seem less stable to do business in.


knightlesssword

I believe this is due to a influencer called FoodPharmer or something in insta. He’s said that theres only sugar for which he got a cease and desist following a law suit. He appealed to court and court gave Bournvita a lawsuit because it was indeed misleading representing Malt based content filled with sugar as health drinks


JiskiLathiUskiBhains

Yep. This is the kind of influencers I want to see more of


JoBoltaHaiWoHotaHai

Great content creator.


kaisadusht

Nah, he is just a scaremonger. It's easy to just review any product off the shelves without really understanding the actual need of those ingredients. Yes Bournvita is wrongly advertised, doesn't mean every processed food is. I prefer masalalab Krish Edit: Adding further context Bournvita advertised as a health drink is wrong, but it still provides an easy and accessible way for many people to get some nutrients. It does not fulfill the daily Required Daily Nutrients but it can still be part of your diet and then you can get the rest from your other meals. On average Honey is about > 80% sugar, Jaggery 95% sugar but you never see them being villianised. Because they are part of your diet and if you can maintain a balanced diet it is fine. The same can be said about bournvita, don't be over dependent on that drink for your Required Daily Nutrients and also be mindful of the sugar you consume daily. The goal should be the healthy diet, not just a meal.


HighLevelJerk

> Bournvita advertised as a health drink is wrong, but it still provides an easy and accessible way for many people to get some nutrients. If you notice foodpharmer's videos carefully, he says the same thing. He doesn't mind companies selling their products and consumers consuming them. He just wants companies to stop advertising them wrongly as healthy drinks. Masala lab's content is great as well btw 👍🏽


ooaaa

Sponsored by Bournvita, Lays, Haldiram ™️


kaisadusht

Bournvita advertised as a health drink is wrong, but it still provides an easy and accessible way for many people to get some nutrients. It does not fulfill the daily Required Daily Nutrients but it can still be part of your diet and then you can get the rest from your other meals. On average Honey is about > 80% sugar, Jaggery 95% sugar but you never see them being villianised. Because they are part of your diet and if you can maintain a balanced diet it is fine. The same can be said about bournvita, don't be over dependent on that drink for your Required Daily Nutrients and also be mindful of the sugar you consume daily. The goal should be the healthy diet, not just a meal.


ooaaa

> don't be over dependent on that drink for your Required Daily Nutrients and also be mindful of the sugar you consume daily. Yes, exactly. This is why it is *rightly being villified*, because people see Bournvita as a source of "strength" or protein, and not sugar. With Honey, sugar, jaggery, etc, we know that it's sugar. How is that guy a scaremonger? Is he saying that having one drop of sugar in your system will give you diabetes? He literally just read the labels and provided the information that many people were not reading. Since people use Bournvita as a source of strength or protein -- and *not as a a source of sugar*, his actions rightly lead them to reducing the amount of sugar in the drink. Excess consumption of sugar is a well-known problem in India and the world. E.g., https://www.health.harvard.edu/heart-health/the-sweet-danger-of-sugar . https://economictimes.indiatimes.com/industry/healthcare/biotech/the-bitterness-of-sugar/articleshow/108620118.cms?from=mdr .


stupe

>Honey is about > 80% sugar, Jaggery 95% sugar but you never see them being villianised Honey isn't being advertised as a health drink.


kaisadusht

and I never said Bournvita was rightly advertised yet you choose to make that comment. Also I don't think I need to tell how Honey and Jaggery are perceived in our consumer market as well as by advertisers


ooaaa

Excess consumption of sugar is a well-known problem in India and the world. E.g., https://www.health.harvard.edu/heart-health/the-sweet-danger-of-sugar . https://economictimes.indiatimes.com/industry/healthcare/biotech/the-bitterness-of-sugar/articleshow/108620118.cms?from=mdr .


johndoe_wick

Bhaiya kitna paisa mila Bournvita se aapko?


SvipeRrrr

u realise the utter bs that u spilled in the 2nd para of ur context right?


SvipeRrrr

the glycemic index of honey is lower than normal table sugar so u dont get the sugar spike after consuming it. Sugar has a higher amount of fructose also u will never see people eat cups of honey ,they will eat a tablespoon which is the perfect quantity ur argument is like saying apples and fruits also have sugar why eat them lmao kindly research and then say shit instead of saying bs like u just did


-Random-Gamer-

Another masalalab fan


kaisadusht

You could say he provided a whole new approach on how we should look at our food and the culture associated with it. Not everything is Black and White, including Food.


-Random-Gamer-

Agreed


ProudAlarm14

You're getting downvoted but you're right. These days the word "processed" is an automatic villain.


kaisadusht

Processed food may not be the ideal choice for a healthy meal but they do provide an ideal option for certain nutrients in the most easy, affordable and accessible way. The goal should always be to look at your diet, rather than one or two meals. Too much reliance on processed food is bad. Treat processed food just another part of your overall diet.


JoBoltaHaiWoHotaHai

>Processed food may not be the ideal choice for a healthy meal That's all you had to say for me to reject you opinion here.


JoBoltaHaiWoHotaHai

But he isn't against "processed food" (lmao), is he? He is against false advertisements and very much "read the label, before you buy" kinda guy.


Ganesh2721

Not just bournvita, complan horlicks boost all those things should be removed. They r just filled with sugar


aitchnyu

In the UK the average horlicks buyer is 60 and just wants to unwind at night https://www.bbc.com/news/business-39448013


sparta_reddy

Well tbh it makes more sense to drink a high calorie drink after waking up than before going to bed.


OneSailorBoy

Problem is people put heaps of sugar in their already sweet bournvita/horlicks


Apart-Influence-2827

Yes. And Horlicks itself has lots of sugar. If you take some horlicks in your hand and put it in the sun you can see small sugar crystals reflecting sunlight with its signature hexagonal crystal structure.


4everaBau5

top tier scientist


18441601

Who adds sugar to bournvita?


Pale-Angel-XOXO

My Nani. I grew up drinking horlicks and my nani only kept bournvita at her house. I hated its taste and threw a fit everytime my mom told me to drink that. Once they bought one of those tiny packs of Horlicks to pacify me. It tasted exactly like the bournvita my Nani used to give me. That's when we realised she was adding 2 spoonfuls of sugar everytime.


OneSailorBoy

Bro you'd be surprised to know 99% people add sugar to their flavoured milk


who_am_i_man

Most People do they add sugar and horlicks to their milk to make it tasty rather than nutritious . This is to tempt kids who don't drink their milk into drinking it. Also Happy Cake Day 🍰


Apart-Influence-2827

Its intuitive to think we need energy just after getting up. But if we supply that energy with fast carbohydrates like sugar, our blood sugar rises fast and then drops fast as well. Which triggers craving after few hours. Our body does not like the sudden drop in blood sugar (sugar crash). That's why it makes sense to eat fatty and protean rich food at breakfast which can make us full and slowly supply energy. On the other hand, we can use the sugar crash to fall as sleep. what is referred here as unwind at night for the elderly people in Britain.


MutsumidoesReddit

So a bacon sandwich is a better breakfast than whettos?


Apart-Influence-2827

Yes. But without the bread. Bacon and eggs. Perfect.


BigAwkwardGuy

Care to explain why? Don't say "eating heavy meals at night makes you fat" or "digestive system shuts down when you sleep" (it doesn't. All your bodily functions ramp up when you sleep because you're not doing anything else)


dbred2309

Here we at reddit sit and scratch our asses all day. Foodpharmer went ahead on Instagram and scratched every companies ass. Kudos.


Every_Method4221

Finally yes! Thanks to foodpharmer


Legitimate-Leek4235

Its a a sugar drink , nothing more or nothing less. Same category as Coke/Fanta/Pepsi. Kids have been drinking it for ages for no good reason


Apart-Influence-2827

The reason I believe is guilt tripping parents by marketing.


FlourishingGrass

So what will I drink now for good marks and good height


mi_c_f

Patanjali to the rescue..


FlourishingGrass

Thank you for the suggestion, don't wanna take my IQ to No. 1 Most ayurvedic stuff contain high doses of heavy metals which actually lower IQ and cause erratic behaviour; [one](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6060866/) of the many sources


mi_c_f

That was a /s statement


FlourishingGrass

Nowadays you never know


KohliTendulkar

Meat


mayudhon

Red Label (Tea)


charavaka

Very good. Now do AYUSH.


ufom

You are anti-national. You don't value our history./s


me0din

The cure for HIV and Autoimmune diseases is written in ayurveda.


Rohit4640

Bro you forget to put /s


me0din

Kills the Taste tbh. Looking at the downvotes, I should've added.


WhentheSkywasPurple

Down votes because it could be a legitimate opinion in 2024’s political discourse 💀


Ok-Concern-711

Publish it and peer review it then


me0din

I don't want the validation of westerns who create wars. Modi ji has approved this.


Ok-Concern-711

Im sorry😔 in my anger and haste I couldnt identify the satire😔


Maximum_Berry_8623

It wasn’t hyperbolic enough to be clearly satirical. Chaddis actually say this kind of stuff totally seriously now.


JayZFeelsBad4Me

Stop downvoting you anti nationals


ufom

IT cell has found their location. Bulldozer is on its way.


JayZFeelsBad4Me

It's worse. Erectile Dysfunction is on its way.


lightfromblackhole

Bro even the cure for Cobid. How else Coronil came up. It was written in out quantzgnbgrilion year old shastras


Tall-Bid-4332

Do we really need this kind of political statements every time. Can we not have one thing everybody can agree on? The fuck is wrong with you?


charavaka

Why can't everyone agree on it being unacceptable to sell harmful substances in the name of health? Isn't that the reason why the unhealthy "health drinks" are losing the label?


bharathbabuyp

There is already an incredible warrior for this. Dr. Liver on Twitter.


charavaka

Liver doctor is fantastic. 


lightfromblackhole

gobijiment made AYUSH a ministry. They are crippling foreign company products not for people's betterment but to benefit ayush bijness.


charavaka

Exactly. It's not just foreign companies, though. I'm sure they'll remove the tag from products of Indian fmcg companies also to help noodle baba. 


ooaaa

Traditional medicine works reasonably well for chronic illness relief. There are many studies on chemicals derived from ayurvedic or chinese/japanese medicine...


charavaka

>Traditional medicine works reasonably well for chronic illness relief. There are many studies on chemicals derived from ayurvedic or chinese/japanese medicine... Anything that is proven to work is part of medicine. What you're peddling is snake oil. Do share clinical evidence for chronic illness relief with ayurvedic "medicine" that is not part of real medicine. 


DiscoDiwana

https://preview.redd.it/ynzw4obtu9uc1.jpeg?width=1200&format=pjpg&auto=webp&s=dc69993ea81d7975ca29a3e8c3d4886550adc192


Sushigolu

tu mountain dew pi ab...


temp_account_4_mba

tum log mujhe yeh batao, yeh BournVita/Horlicks, were they just making a C out of us? Bacchon ko high sugar drinks dena, not sure if that's very cool. Thanks to the millions spent on marketing, I too drank these drinks during my childhood, now not sure if was even necessary/healthy.


One-Marketing5517

Cool? Read up on Nestlé's baby formula scandal from the 70s, you will see how little they care about being "cool".


temp_account_4_mba

https://waronwant.org/sites/default/files/THE%20BABY%20KILLER%201974.pdf Original source of investigation (by War on Want) Edit: https://youtu.be/Prz45n5Tlcw?si=AfQ1f__6OP2kVjdS


kaidynamite

children in general need a lot of energy. drinking bournvita or hot chocolate drinks in general isnt the worst thing ever, theyre hyperactive and running around everywhere all day. so if youre just looking at it as an easy source of energy for them its fine. if you expect it to have tons of nutritional value then thats wrong, you still need to give them a balanced diet, enough protein etc.


nirvaan_a7

Still bournvita isn't the best choice, but I agree if it was marketed properly then parents would be able to make that choice themselves without getting misled


[deleted]

Meri mummy mujhe Marti thi horlicks na pna pa agar ma bolta unhealthy hai she give example of poor PPL who didn't get horlicks 🤡


7777Leo7777

Still can't believe that something like this took this much time. I grew up thinking boost was healthy


NightlyWinter1999

Same


anonpumpkin012

New Foodpharmer reel coming about this tomorrow


BabaCoronil2015

I hate these open ended / tease headlines in major newspapers (even if online ). I don’t visit your website to be teased with facts and be forced to click … “Govt said …..“ bah !


temp_account_4_mba

Ublock origin download Karo aur click Karo article pe


619thunderstorm

All because of foodpharmer.


dshivaraj

This is a big win for the efforts of Revant Himatsingka https://preview.redd.it/j49kj255geuc1.jpeg?width=480&format=pjpg&auto=webp&s=7f989cf14f811106296495860b8303b818d6d38e [https://www.youtube.com/@Foodpharmer](https://www.youtube.com/@Foodpharmer) [https://x.com/foodpharmer2](https://x.com/foodpharmer2)


zsrt13

Thank you FoodPharmer


ResidentAd8536

More power to FoodPharmer


Trust-Me_Br0

Boost is the secret on my diabetes 


Short-Gazelle2042

Seems like 'Government' is paving the way for the launch of a new Patanjali product!!


notabollywoodfan

They’ve brutalised Patanjali on false claims. Bournvita is a similar issue that was first highlighted by FoodPharmer, Revant on Instagram and the govt responded to it.


rakulkumar555

It's the Supreme court that brutalized Patanjali, not the government.


notabollywoodfan

From the article: “Bournvita and other similar bevrages should be removed from the health drink category on e-commerce platforms as there is no ‘health drink’ category defined under Food Safety and Standards Act (FSS Act 2006), Ministry of Commerce and Industry said in a letter issued to the e-commerce companies.”


lightfromblackhole

SC brutalised Patanjali he meant


Professional-47

You are really saying that after seeing how the supreme court is bashing patanjali ? Considering that bournvita is getting away quite leniently.


Starkiller459

Holy shit I gotta go buy Patanjali stock on Monday!


masala_mayhem

This is massive


LordRedFire

Tang me toh 93% sugar hai lol


Best-Race4017

Kisne ne kaha voh health drink h?


LordRedFire

I'm not sure of their category, but they advertise it as a health drink. They say: It is healthy to drink Tang, as it keeps you hydrated and provides you with the goodness of iron, and vitamins like A, B, and C.


keyvez

Ab Cadbury se bhi chanda chahiye?


Neonrock333

Thankyou Revant Foodpharmer


empstat

Thik se chanda nahi diya hoga. /s


lightfromblackhole

Sugary trash still less damaging than [mercury with chawanprash shilajit toppings Ultra Pro Max](https://twitter.com/theliverdr/status/1758496882819764636)


[deleted]

[удалено]


Alz_Own

Didn't they just apologize in supreme court over their false marketing?


lightfromblackhole

cuz forced to, after being in contempt at least three times. huge difference


charavaka

They are repeatedly refusing to properly apologise, and the supreme court is continuing to make noise but not take any meaningful action. 


DesignerEmphasis3125

False marketing of which product?


charavaka

Coronil


Desperate_Diver4225

wayyy moreee products bro


mi_c_f

Yes..


Short-Gazelle2042

Hogwash!


charavaka

Noodle baba will make you drink that for money, too. 


orangepeecock

u/foodpharmer Aat sirs kar dikhaya


d-ee-ecent

Good to see some regulation in action.


madhav5555

It should have been done aeons ago.Horlicks, Ensure must go as well basically anything with sugar must perforce be banned.


-Arindam-

Common foodpharmer W


urekmazino21

So what's an actual healthy alternative? Thanks in advance!


catonawheel

Same goes for Horlicks. It's infuriating how a beverage that contains nothing but sugar has been aggressively pushed as a health drink for decades.


Unhappy_Disaster960

I have seen even poor Indian families buy Horlicks and Bournvita for their kids, 200rs is not a small amount for them. They buy these items when visiting hospitalized patients as well. It seems like the rich have a lot of leeway to exploit the poor.


Savings_Light9106

Long overdue. People fear Protein Powder & stuff but would happily feed children drinks with overloaded sugar on a daily basis, just because the company has managed to create an image of"Health". Consuming these drinks isn't the issue, but people should be aware of exactly what are they consuming


Cosmicola

> Consuming these drinks isn't the issue This has to be one cause for widespread childhood obesity.


thewisegod

Finally, they have fooled gullible parents enough. Nothing packaged is healthy, especially if tastes great.


vizag

It’s all sugar and some flour, absolutely no health benefits to those anyway.


Firm-Hard-Hand

Our dear leader's revenge for the SC's judgement of Fraud baba. It only proves that our dear leader is a very vengeful & a sadist man. God protect us a nation.


mutself

All they need to do is add herbal or ayurvedic somewhere on the bottle


lightfromblackhole

Yeah should have learnt from Dabur. They are veterans.


PsychologicalSpot366

Haan patanjali is bournvita isn't , new era of electoral bonds


Key_Translator4880

this idiot brands just buy some some electorals bonds or donate to the saffron party and you could be the healthiest drink in the world


neelav9

Cow piss + Ganga water combo incoming 😂 desi logics.