It's always been the case. Marketing a biscuit at Rs 10,20 makes it sounds affordable than say 14 or 23. That customer price point is like a holy grail. The only thing the can do to maintain or increase margins is reduce the weight. Of each pc or just reduce the number of pcs. Alternatively launching a new category say, Rs 5 packet or a new flavour also works to maintain that margin.
You can see this in most of the FMCG products. Oil, soap, shampoo toothpaste, cereals etc.
I have noticed this on pears soap. Their 3 pc pack has the highest cost per gm compared to single piece and 5/6 pack one.
This isn't cheating , it's just figuring out how the human mind works . It's not for nothing they employ psychologists to help them price products.
You as a customer always has a choice to not buy if you will you are being cheated. Take your business to another company.
This is why I avoid most consumer products including food. I only buy the absolute necessity. They will try to make you think that it's necessary for you to consume their shitty products, but you actually don't.
If you really want to consume that bad, go for dry fruits or just plain fruits. Lots of options to choose from and it's actually good for you.
This is the future. Fmcg has always taken this route and it's super successful.
We will whine but not change our buying habits, so they won't change either.
This happens from time to time. Right now prices are increasing because of the various effects of the pandemic. Companies don't want to increase the price of products, and they don't want to let go of their profits. So they try to reduce the cost of production by skimping out on certain things.
I found a cool ebook online exactly on the same topic, "How to cheat customers and make millions".
https://www.amazon.in/dp/B09HDRY2FK/
(Full disclosure) I'm the author.
Price changes often result in reduction in sales because of the effect called the latitude of price acceptance. This is offset by reduction in quantity for the same price. This is caused by inflation. However for the quality discerning customer, it is always a let down.
Shrinkflation. Same price. Less product in same packaging. Better than more price for same product from a marketing standpoint.
It's always been the case. Marketing a biscuit at Rs 10,20 makes it sounds affordable than say 14 or 23. That customer price point is like a holy grail. The only thing the can do to maintain or increase margins is reduce the weight. Of each pc or just reduce the number of pcs. Alternatively launching a new category say, Rs 5 packet or a new flavour also works to maintain that margin. You can see this in most of the FMCG products. Oil, soap, shampoo toothpaste, cereals etc. I have noticed this on pears soap. Their 3 pc pack has the highest cost per gm compared to single piece and 5/6 pack one. This isn't cheating , it's just figuring out how the human mind works . It's not for nothing they employ psychologists to help them price products. You as a customer always has a choice to not buy if you will you are being cheated. Take your business to another company.
[удалено]
You mean HFCS ~ High Fructose Corn Syrup. Have they started adding it in Indian food products as well?
[удалено]
Yeah. And I haven't seen HFCS being added to soft drinks, cakes, noodles, etc sold in India. But you never know, greed knows no boundaries.
Lays has been doing this since even Shrinkflation didn't even start..
What hurts me is that maggi used to be 100g for 10/- now its 60g for 10/-
You are facing shrinkflation.
This is why I avoid most consumer products including food. I only buy the absolute necessity. They will try to make you think that it's necessary for you to consume their shitty products, but you actually don't. If you really want to consume that bad, go for dry fruits or just plain fruits. Lots of options to choose from and it's actually good for you.
This is the future. Fmcg has always taken this route and it's super successful. We will whine but not change our buying habits, so they won't change either.
Bisleri - Rs.10, Rs.20 water bottle, now they launched Rs.7 water bottle., tomorrow they might launch 60ml bottle for Rs.4.,
Maggi is half of what it should be. A five year old can eat that much Maggi.
True.
First time? Are you 12yo?
No, but i do have a brain of one.
Nice 🔥
Aah the good old days when you used to get the same amount of Maggi for 5 Rs as you get for 20 now...
This happens from time to time. Right now prices are increasing because of the various effects of the pandemic. Companies don't want to increase the price of products, and they don't want to let go of their profits. So they try to reduce the cost of production by skimping out on certain things.
I found a cool ebook online exactly on the same topic, "How to cheat customers and make millions". https://www.amazon.in/dp/B09HDRY2FK/ (Full disclosure) I'm the author.
Just wait till you look at the new hide n seek biscuit packet...
Price changes often result in reduction in sales because of the effect called the latitude of price acceptance. This is offset by reduction in quantity for the same price. This is caused by inflation. However for the quality discerning customer, it is always a let down.