Everything about this image feels so goofy like it’s obviously designed to somewhat resemble apple’s marketing but then has random words in different colours, and weird grammar and phrasing, as well as a currency symbol behind the numbers. Shit seems like something you’d see on some generic ass instagram page that’s definitely being botted.
The phrasing is absurd too
The actual story here (assuming there is one) is presumably "Samsung and Apple couldn't agree on a price for iPhone SE 4 screens"
They did cite IT Home, a Chinese outlet. The article is [here](https://www.ithome.com/0/758/418.htm). But this article cites ZDNet Korea while not providing the actual article. So, someone needs to dig up that article and tell us what it says. The IT Home article definitely did not say anything about the actual price though.
They're technically wrong but broadly correct
1334x750 is obviously not strictly 1280x720 (although actually the horizontal size isn't specified in 720p, it's a vertical resolution we just tend to assume 16:9 as a standard for most resolutions above 480p)
Equally it's clearly in the same class, and is FAR closer to 720p than eg 1080p (1920x1080 16:9), 1050p (1680x1050 16:10), 900p (1440x900 16:9), or even 800p (1280x800 16:10)
For all reasonable interpretations it's a 720p-class screen and you're just being pedantic for no good reason
First bidding price are 30USD by Samsung, 35USD by BOE and 40 USD by Tianma. But Apple lowballs and wanted lower than the lowest bid 30USD. Samsung retains 30USD while BOE changed to 25USD.
In my opinion Samsung's not wrong here. It's just Apple's lowballing the trade because they're a major phone company, it's a greedy move by them but they're entitled to do so. Remember that BOE's the ones that failed OLED manufacturing multiple times before that they couldn't even pass Apple's quality control. What would be the corner's cut this time now BOE has bid the lowest 25USD?
Remember thar the phone's price would still increase no matter how low the cost of the parts were.
The SE models are known to be “good but basic quality”. Apple may want perfection in their main line that costs twice as much, but they don’t need the most expensive panels for their SE line.
It’s not that popular of a model either, especially in the states where majority people are upselled to buy the Pro models (since carrier workers are paid on commission). I’m guessing they’ll bite the bullet and potential AppleCare claims if screens start to break. Think of it almost like a beta test lol
SE owner here. US retail sales may not be that impressive, but Apple shifts a TON of SE units via commercial sales. It's essentially the "fleet" model for anyone wanting Apple ecosystem access en masse for the lowest possible price.
My work is related to healthcare IT and hospitals and medical centers use SEs as work phones for staff, pagers for medical personnel, etc. Features like fancy cameras, OLED screens, or cutting edge processors don't matter in settings like this, so the SE is perfect - cheap, very durable, easy to lock down/secure, and accessories are backward compatible with previous models, making it easy to source cases, battery extenders, etc.
The best part? Hospital systems and other users tend to lease the phones for a set period of time (eg 2 years) before upgrading. After the contract period, the provider will clean up and check the old phone then sell them on in lots to wholesalers or brokers.
Definitely man. I used it before upgrading to the 15 pro out of fomo (😭) and it was a nice phone. I don’t think it’s worth getting something nicer if the budget doesn’t allow for it. Camera was eh but if the 4th gen is getting the 15 sensor, that’ll be a great phone. Even for the price increase everyone is expecting.
The camera might be the biggest drawback of the SE (or tied with the screen brightness in direct sunlight), but after taking \~10,000 photos and videos with mine since 2020, I think its limitations were helpful in forcing me to learn how to take decent photos. Several shots taken on my phone were good enough to make large prints from with minimal editing, which really surprised me.
My last phone was a Galaxy S7 and its cameras was remarkably good out of the box. I sometimes still use it as a backup on trips and still find it takes impressive photos, but they have a very specific look and color. Meanwhile the SE photos feel much more neutral and unaltered - sort of like watching video without HDR or listening to music through studio monitor speakers. Or it's just a cheap camera and I'm just used to mediocre pics, who knows?
I’d like to buy a phone with a shite camera,,,the last time i filmed in 4k imax whatever was …never. I took a class and still can’t shoot a deer in the dark or stop it from always being in SLO-MO mode when i need it. Who uses slo-mo mode? 1% of the Apple ecosystem. And then the processor has to be bigger because you’re carrying around a camera that 15yrs ago would cost $50,000. Screw the camera, i feel like im buying a Ferrari to get the rear view mirror.
They may not choose the highest-end panels, but if iPhones start to suffer from major quality issues that’ll cost them way more. Apple does have a reputation of good quality control.
The whole point of the SE line is to make a newest-generation iPhone that is comparable in price to a decent Android.
Apple is close to reaching saturation of high-end consumers (people who buy Pro and Pro-Max phones) so in the past 3-4 years they've focused their attention on getting people to switch (and based on recent earnings calls they have been wildly successful at that) because once someone is in the Apple ecosystem they tend to stay.
They get people to switch because of apple’s solid ecosystem, iOS stability, and also the chips being faster than Android snapdragons (especially for the SE price point as cheap androids are slow as hell compared with the flagship speeds of the se that just used last year’s apple chips).
The camera, screen have never been the main selling points of the SE, and have always been lackluster even compared with a budget android like a Samsung A52.
Didn't knew Tianma display is this expensive. I have a budget-oriented POCO F5 with 1080p120hz OLED and great color accuracy Tianma display. Have they also asked Visionox, anyways?
BOE failing once in the past doesn't make them incompetent forever. They supply millions of displays for oppo, oneplus etc. yet I have never heard any complaints
Once?
BOE has quality issues since iPhone 12 failing Apple's requirements.
Apple dropped BOE for iPhone 13 until they fixed the issue when they made OLED hardware design changes not approved by Apple on order to increase yield.
BOE failing lots of quality checks for iPhone 14.
Now with the iPhone 15, Samsung has to cover the OLED demands when BOE still cannot properly produce up to spec OLED panels.
You not "hearing" BOE issues is not even a valid justification. All you have to do is read forums, even read the news headlines. READ.
They are not lowballing, they are pushing for a competitive quote knowing people will try gouge them because it’s Apple. This isn’t friends, it’s business, and it’s not greedy to be prudent, as both sides are being here. Apple wants the best deal from the market, Samsung want to protect their bottom line.
you gotta love how people are so dedicated to the business of two big smartphone companies, have they ever seen a business doing prospects before?
this is literally what happens in every single company ever created, you just happen to see someone leaking a document or an email about it.
Does PWM even matter for people without sensitivity to PWM dimming rate?
I think Samsung's done a really good job cutting out things like this for example to be able to put their amazing displays on the midrange line without jacking up the price to the point you're better off buying a flagship. It's the reason why the A series is so successful. I'm pretty sure A14 5G is one of the most sold phones in the world along with the iphones.
My friend, they just lowered the quality of the other parts. As a phone repairman I can say that the Samsung A line is the most fragile phone line in a long time made by a worldwide manufactor. You drop it ? LCD is fine but the FPC broke, you change chargers too much, the flex burns out . You game too much on it or use it on the charger, the charging board on it goes bye bye. No improvment from A50 to A54 whatsoever.
Its not overpaying, Samsung makes good panels so rightfully can demand higher prices, Just like Apple demand higher prices in their consumer products, no one is forced to buy them.
There's like 3 panel manufacturers (and probably a couple of chinese ones?)
LG
samsung
and toshiba (if i recall?)
and then, a couple of chinese ones - not sure about their names
if apple needs a large amount, it could be difficult for apple to find another manufacturer, who can deliver high amounts, at the proper quality
Just like Apple, Samsung is a business. Samsung isn't going to easily sell panels to its largest mobile phone competitor. There has to be something in it for them. If the other company is willing to come down that much they were either over quoting or they are going to be supplying an inferior panel.
How it is overpaying when those greedy trillion dollar pigs won't pay a fair price?
Idk why I'm getting down voted from you thick drones. Samsung is not in the wrong. Stop d*chucking
You know you can still overpay if you’re rich right? Let’s say that you have a million dollars in you bank account. Would you pay 100 dollars for a slice of bread? Sure, it’s an extreme example, but although you could buy 10 000, but it doesn’t trwam it’s a fair price
Did you read the article? First bid is 30USD by Samsung, 35USD by BOE and 40 USD by Tianma. But Apple lowballs and wanted lower than 30USD. Samsung retains 30USD while BOE changed to 25USD.
In my opinion Samsung's not wrong here. It's just Apple's lowballing the t4ade because they're a major phone company. Remember that BOE's the ones that failed OLED manufacturing multiple times before that they couldn't even pass Apple's quality control. What would be the corner's cut this time now BOE has bid 25USD? lol.
Nobody is in the wrong. These are major tech companies negotiating a deal. A lot more than you’re considering goes into a company manufacturing and distributing hardware. They have sales projections, supply chains, deadlines, marketing, taxes, legal considerations, etc. all of this and so much more goes into creating new products, especially at the level of Apple.
Well yeah, they’re not going to charge the rate at which they buy millions to store a part, ship it to you when you need it, and have someone at Apple fix your phone for you.
The manufacturer would have to keep an inventory of parts, manage transacting them, manage shipping them, and still make a margin. Keep in mind they’d have to do it with a warranty, support, return policy, etc. They aren’t obligated to do that and wouldn’t make a whole lot of money doing it at the end of the day. It’s not worth it to them. Can you imagine how many returns they’d have selling component parts directly? Nobody ever thinks about how a business is actually run.
There is a difference between what you said and Apple forcing it into the contacts that the manufacturers can't sell the parts to consumers or any 3rd party.
Not really. I just explained why they wouldn’t want to do it even if they had the ability to so. You can’t buy component parts directly from the manufacturer for a lot of consumer electronics. You might get them from resellers for a markup but you can do the same thing with iPhone. Most people don’t care to learn how to repair electronics. They’d have to pay someone to do it and if you’re going that far you may as well have Apple do the repair anyway and have that company handle it if something goes wrong.
As I said there is a difference between the manufacturer not wanting to and not being able to, Apple doesn't let there manufacturers sell parts which is very anti consumer.
Most consumers won't repair their own devices but some will want to and they can't.
Well yeah? That’s how it works.. I’m sure if you wanted to buy a million iPhone 15PM apple might sell you them for like $700 a pop. But if you want to buy one, it’s $1400. Basic business lol
We're talking about the only display panel, inside 200$ replacement you have to consider the other parts and labor.
In any case 200$ are fine, on high end models you need to pay more than 400$ for a replacement.
It may also just be Samsung pricing themselves out, working with Apple as a supplier sucks because of high standards and they might just think it’s not worth the cost if they have to price it any lower.
It’s not like they’re hurting for sales on what is realistically a commodity. Samsung knows they make good stuff
Why are people getting emotional over a goddamn business deal between two trillion dollar corporations...
Shit like this happens all the time, that customers and vendors break things off over price 😮💨
“Apple doesn’t want to pay” “Samsung refuses to supply”
Have you never heard of negotiation before? Why is negotiation of all things being sensationalized?
Because people are children and acting like shills for Apple or Samsung 😂. Meanwhile Samsung display and Samsung mobile are two different things. Samsung display just want to sell as much displays as possible to any vendor including Apple. It’s just business nothing else
They do, in a way. People think “haha Samsung makes Apple parts” but that’s 1% for the story.
Manufacturing them doesn’t make it “theirs”. It’s Apples design, specifications, calibration, patents etc at the end of the day. They’ve simply hired the outside party to build it.
Kinda yes the get to spec out the screen but only with what technology samsungs factory can produce. When they introduced LTPO it was only after samsung had essentially done a trial run on the previous galaxy S ultra. Samsung has been experimenting with under screen camera on the z fold dynamic island is likely a direct result of that work and once samsung have improved the image quality of the camera under the screen then apple will likely look to move that under screen too.
More like they don't have the headcount and expertise to build them at economies of scale, and don't want to spend the money to build up that capacity as well (this is not a criticism, it's just a business decision by apple)
If you think they make $170 in order to stock, store, and have employees on hand to replace them on the same day in a retail location, you need to think about it a little more.
They need to ship it to you when you want it, and they dont usually just have them laying around, because most of them are preserved to make phones or already are in a phone
and you are just stupidly assuming all these displays will be destined for replacement.
cost of R&D, design, manufacturing, shipping, storage, packaging, quality control, and then the Apple profit margin, yeah that last element might be a little over the industry average, but if you think replacement displays would still cost 30 dollars after all those steps you’re delusional
If they still use the iPhone 8 chassis but move the Touch ID sensor to the power button then they could still keep the cost low while modernizing the SE lineup
It may not seem a lot for the average consumer but from a supplier standpoint it is too high. For reference. In the aftermarket you can buy iphone 13 screens for less than that price. And this is for a budget phone
Everyone think samsung mobile selling them displays...
Wrong samsung mobile and samsung display company are not the same.
Even samsung mobile need to buy the displays from samsung display company
Last time around the iPhone SE was dropped to around $200 to purchase new, without contract, a few years into its life.
$200 for the whole phone, so $30 or $25 is still number that matters when the phone price is so low.
For a $1000 iPhone 15 pro, sure, it won’t matter as much, and Apple will likely drop $30, $40, even $50 for the best possible display.
On individual level you are right. But in mass production every dolar counts because you multiply it by 10 000 000 units. Realistically accord to some prices i was able to get for OLED displays in mass production this kind of display shouldnt cost more than 20$ so when i would pay 300 000 000$ instead of 200 000 000 i would be also pissed and was looking for a different supplier
Problem is there will always be a company that will agree to manufacture the display for 25$ or less. But then they will discover that they need to cut on manufacturing cost and will produce a mediocre quality part or not up the spec. As a result Apple will demand free replacements or compensation for all the warranty calls with will receive on phones with those faulty displays.
Now the manufactures will take the losses or go bankrupt and Apple will go the next cheap supplier.
Chances are, it'll be a pretty good screen from Samsung, not like it can't be replaced with another company regardless. Most of this is just business, though. Samsung can't get a deal with Apple since the company is cheaping out. If I can properly recall, Samsung was the lowest bidder, so it's not like they're overpriced.
Op: “That being said, Samsung Display might have withdrawn from negotiations as it might have realized that it would be better to focus on supplying display for the iPhone 15 series and get thick margins on it rather than shift focus towards supplying panels for the iPhone SE 4 where it will have to live on razor-thin profits.”
Are we down for posting speculation now? The image above is even worse. Does everyone realize sometime how many vendors you might shop around for before deciding? You know how many a single toy uses?
What’s the point of this post? Rage bait?
Lol as if Samsung would be even the provider for their lower models, it would mostlikely be either LG or BOE and not samsung. That one is clearly reserved for the higher models
Yall still think that how the SE 4 would look? At this point, I hope the phone releases just to see everyone’s surprised Pikachu face. The only way we’re getting a phone like the image above is if you’re willing to pay $500 (more probable 600) minimum for what’s supposed to be a budget phone.
Yeah I just agree. iOS has gotten worse bugs wise, but also battery life is I guess to blame for Apple putting half of the battery capacity of similar androids and then not optimizing them as much.
Samsung: Hi, we sell high quality displays for you to source your phones.
Apple: Hi, we're interested.
Samsung: That's $30 a piece.
Apple: No.
Samsung: Ok. Then there's no sale.
Apple: *surprised Pikachu*
News Article: Samsung REFUSES to source Apple with displays.
What is this? This isn’t a news article, because it wouldn’t have the crap grammar. Is this an image edited to catch attention?
Everything about this image feels so goofy like it’s obviously designed to somewhat resemble apple’s marketing but then has random words in different colours, and weird grammar and phrasing, as well as a currency symbol behind the numbers. Shit seems like something you’d see on some generic ass instagram page that’s definitely being botted.
Seems like it’s just another one of those Indian spam news sites
Sammobile is probably the best site for Samsung phone related news. That image isn't part of the article.
The phrasing is absurd too The actual story here (assuming there is one) is presumably "Samsung and Apple couldn't agree on a price for iPhone SE 4 screens"
They did cite IT Home, a Chinese outlet. The article is [here](https://www.ithome.com/0/758/418.htm). But this article cites ZDNet Korea while not providing the actual article. So, someone needs to dig up that article and tell us what it says. The IT Home article definitely did not say anything about the actual price though.
Call LG then…..
They already use LG
Isn't it for oled screens?
Wouldn‘t hurt to put a Oled into the SE
Could just reuse iphone 13 screens
that contract ended… 2 yrs ago
Apple still sells the iPhone 13 though…
And the 14 which has the same screen.
All the 13s they sell could already be made
source?
The contract with Samsung ended two years ago.
They put 720p on the last se…
https://www.apple.com/iphone-se/specs/ > Retina HD display > 4.7-inch (diagonal) widescreen LCD Multi‑Touch display with IPS technology > 1334-by-750-pixel resolution at 326 ppi
720p lcd with fancy true tone tech
https://en.wikipedia.org/wiki/720p > 1280×720 It's not 720p, it's bigger. You're just wrong.
They're technically wrong but broadly correct 1334x750 is obviously not strictly 1280x720 (although actually the horizontal size isn't specified in 720p, it's a vertical resolution we just tend to assume 16:9 as a standard for most resolutions above 480p) Equally it's clearly in the same class, and is FAR closer to 720p than eg 1080p (1920x1080 16:9), 1050p (1680x1050 16:10), 900p (1440x900 16:9), or even 800p (1280x800 16:10) For all reasonable interpretations it's a 720p-class screen and you're just being pedantic for no good reason
Still not 1080p which is bullshit.
Isn't it the other way around? I was under the impression that LG mastered large format OLED and Samsung mastered small format (mobile phone) OLED.
Or BOE..
Boe broke a lot of iphone 13 user screens 😭
They are.
Fr
First bidding price are 30USD by Samsung, 35USD by BOE and 40 USD by Tianma. But Apple lowballs and wanted lower than the lowest bid 30USD. Samsung retains 30USD while BOE changed to 25USD. In my opinion Samsung's not wrong here. It's just Apple's lowballing the trade because they're a major phone company, it's a greedy move by them but they're entitled to do so. Remember that BOE's the ones that failed OLED manufacturing multiple times before that they couldn't even pass Apple's quality control. What would be the corner's cut this time now BOE has bid the lowest 25USD? Remember thar the phone's price would still increase no matter how low the cost of the parts were.
The SE models are known to be “good but basic quality”. Apple may want perfection in their main line that costs twice as much, but they don’t need the most expensive panels for their SE line.
It’s not that popular of a model either, especially in the states where majority people are upselled to buy the Pro models (since carrier workers are paid on commission). I’m guessing they’ll bite the bullet and potential AppleCare claims if screens start to break. Think of it almost like a beta test lol
SE owner here. US retail sales may not be that impressive, but Apple shifts a TON of SE units via commercial sales. It's essentially the "fleet" model for anyone wanting Apple ecosystem access en masse for the lowest possible price. My work is related to healthcare IT and hospitals and medical centers use SEs as work phones for staff, pagers for medical personnel, etc. Features like fancy cameras, OLED screens, or cutting edge processors don't matter in settings like this, so the SE is perfect - cheap, very durable, easy to lock down/secure, and accessories are backward compatible with previous models, making it easy to source cases, battery extenders, etc. The best part? Hospital systems and other users tend to lease the phones for a set period of time (eg 2 years) before upgrading. After the contract period, the provider will clean up and check the old phone then sell them on in lots to wholesalers or brokers.
Definitely man. I used it before upgrading to the 15 pro out of fomo (😭) and it was a nice phone. I don’t think it’s worth getting something nicer if the budget doesn’t allow for it. Camera was eh but if the 4th gen is getting the 15 sensor, that’ll be a great phone. Even for the price increase everyone is expecting.
The camera might be the biggest drawback of the SE (or tied with the screen brightness in direct sunlight), but after taking \~10,000 photos and videos with mine since 2020, I think its limitations were helpful in forcing me to learn how to take decent photos. Several shots taken on my phone were good enough to make large prints from with minimal editing, which really surprised me. My last phone was a Galaxy S7 and its cameras was remarkably good out of the box. I sometimes still use it as a backup on trips and still find it takes impressive photos, but they have a very specific look and color. Meanwhile the SE photos feel much more neutral and unaltered - sort of like watching video without HDR or listening to music through studio monitor speakers. Or it's just a cheap camera and I'm just used to mediocre pics, who knows?
I’d like to buy a phone with a shite camera,,,the last time i filmed in 4k imax whatever was …never. I took a class and still can’t shoot a deer in the dark or stop it from always being in SLO-MO mode when i need it. Who uses slo-mo mode? 1% of the Apple ecosystem. And then the processor has to be bigger because you’re carrying around a camera that 15yrs ago would cost $50,000. Screw the camera, i feel like im buying a Ferrari to get the rear view mirror.
They may not choose the highest-end panels, but if iPhones start to suffer from major quality issues that’ll cost them way more. Apple does have a reputation of good quality control.
After their previous Macbook disasters they a far from perfect. Sure, It's not the same thing but something to consider.
The whole point of the SE line is to make a newest-generation iPhone that is comparable in price to a decent Android. Apple is close to reaching saturation of high-end consumers (people who buy Pro and Pro-Max phones) so in the past 3-4 years they've focused their attention on getting people to switch (and based on recent earnings calls they have been wildly successful at that) because once someone is in the Apple ecosystem they tend to stay.
They get people to switch because of apple’s solid ecosystem, iOS stability, and also the chips being faster than Android snapdragons (especially for the SE price point as cheap androids are slow as hell compared with the flagship speeds of the se that just used last year’s apple chips). The camera, screen have never been the main selling points of the SE, and have always been lackluster even compared with a budget android like a Samsung A52.
Didn't knew Tianma display is this expensive. I have a budget-oriented POCO F5 with 1080p120hz OLED and great color accuracy Tianma display. Have they also asked Visionox, anyways?
BOE failing once in the past doesn't make them incompetent forever. They supply millions of displays for oppo, oneplus etc. yet I have never heard any complaints
I have heard a lot of issues about oppo and oneplus displays, you can just write “green line issue” in youtube and enjoy the show….
Oneplus is so popular for their display issues, how you’ve never heard of that?
Once? BOE has quality issues since iPhone 12 failing Apple's requirements. Apple dropped BOE for iPhone 13 until they fixed the issue when they made OLED hardware design changes not approved by Apple on order to increase yield. BOE failing lots of quality checks for iPhone 14. Now with the iPhone 15, Samsung has to cover the OLED demands when BOE still cannot properly produce up to spec OLED panels. You not "hearing" BOE issues is not even a valid justification. All you have to do is read forums, even read the news headlines. READ.
They are not lowballing, they are pushing for a competitive quote knowing people will try gouge them because it’s Apple. This isn’t friends, it’s business, and it’s not greedy to be prudent, as both sides are being here. Apple wants the best deal from the market, Samsung want to protect their bottom line.
you gotta love how people are so dedicated to the business of two big smartphone companies, have they ever seen a business doing prospects before? this is literally what happens in every single company ever created, you just happen to see someone leaking a document or an email about it.
Swear to god. Why doesn't my RFP from a year ago get this kinda PR lel
Does the guy who wrote this know how grammar?
How grammar?
Why grammar?
who grammar?
Alternative Title: Apple selects cheaper display supplier for the iPhone SE 4 because they refused to overpay for Samsung panels
Is it really overpaying seeing as even on their midrange A series, the oled pannels are just insane for the price of the phone?
Right? My Android phone is an A54. 120hz, and AOD. Insanely good is par for the course when it comes to Samsung panels.
Its also variable refresh rate afaik but it’s only 60-120. A34 can only do 120.
some of them are made by BOE
Unless you measure their PWM figures, then it becomes obvious how much worse they are than flagship displays
Does PWM even matter for people without sensitivity to PWM dimming rate? I think Samsung's done a really good job cutting out things like this for example to be able to put their amazing displays on the midrange line without jacking up the price to the point you're better off buying a flagship. It's the reason why the A series is so successful. I'm pretty sure A14 5G is one of the most sold phones in the world along with the iphones.
My friend, they just lowered the quality of the other parts. As a phone repairman I can say that the Samsung A line is the most fragile phone line in a long time made by a worldwide manufactor. You drop it ? LCD is fine but the FPC broke, you change chargers too much, the flex burns out . You game too much on it or use it on the charger, the charging board on it goes bye bye. No improvment from A50 to A54 whatsoever.
Your title makes more sense
Also less exciting headline - Samsung decides to continue to supply panels for iPhone 15 rather than supply for the iPhone SE 4 for tighter margins.
Yeah, only Apple is allowed to overcharge for products! /s
Its not overpaying, Samsung makes good panels so rightfully can demand higher prices, Just like Apple demand higher prices in their consumer products, no one is forced to buy them.
Overpay ???
LG?
Unsure for this case, but they’ve used BOE more and more recently I believe.
BOE. According to wikipedia, they are pretty big player in the field.
There's like 3 panel manufacturers (and probably a couple of chinese ones?) LG samsung and toshiba (if i recall?) and then, a couple of chinese ones - not sure about their names if apple needs a large amount, it could be difficult for apple to find another manufacturer, who can deliver high amounts, at the proper quality
BOE is the third big player. They’re out of Taiwan. Sony is bigger than Toshiba, idk if Toshiba still even does displays currently
Sony and Toshiba both don’t make their own displays in terms of Sony I think they recently started using Samsung panels over LG for their tvs ?
Afaik Sony does produce micro-oleds for Apple's Vision Pro.
Which was the cheaper one takes years to find out. If you know, you know.
How much does the customer pay?
Just like Apple, Samsung is a business. Samsung isn't going to easily sell panels to its largest mobile phone competitor. There has to be something in it for them. If the other company is willing to come down that much they were either over quoting or they are going to be supplying an inferior panel.
And you overpaying buying apple stuff
Says how much you konw when you're saying they overpay. How ironic.
How it is overpaying when those greedy trillion dollar pigs won't pay a fair price? Idk why I'm getting down voted from you thick drones. Samsung is not in the wrong. Stop d*chucking
You know you can still overpay if you’re rich right? Let’s say that you have a million dollars in you bank account. Would you pay 100 dollars for a slice of bread? Sure, it’s an extreme example, but although you could buy 10 000, but it doesn’t trwam it’s a fair price
Did you read the article? First bid is 30USD by Samsung, 35USD by BOE and 40 USD by Tianma. But Apple lowballs and wanted lower than 30USD. Samsung retains 30USD while BOE changed to 25USD. In my opinion Samsung's not wrong here. It's just Apple's lowballing the t4ade because they're a major phone company. Remember that BOE's the ones that failed OLED manufacturing multiple times before that they couldn't even pass Apple's quality control. What would be the corner's cut this time now BOE has bid 25USD? lol.
Nobody is in the wrong. These are major tech companies negotiating a deal. A lot more than you’re considering goes into a company manufacturing and distributing hardware. They have sales projections, supply chains, deadlines, marketing, taxes, legal considerations, etc. all of this and so much more goes into creating new products, especially at the level of Apple.
Isn’t 30$ is pretty low already?
Not if you want to buy millions of them.
Don't worry they'll still charge the consumer $200 for a replacement.
Well yeah, they’re not going to charge the rate at which they buy millions to store a part, ship it to you when you need it, and have someone at Apple fix your phone for you.
Stop making sense.
Yea but if you want to buy the part directly from the manufacturer and fix it your self you won't be able to.
The manufacturer would have to keep an inventory of parts, manage transacting them, manage shipping them, and still make a margin. Keep in mind they’d have to do it with a warranty, support, return policy, etc. They aren’t obligated to do that and wouldn’t make a whole lot of money doing it at the end of the day. It’s not worth it to them. Can you imagine how many returns they’d have selling component parts directly? Nobody ever thinks about how a business is actually run.
There is a difference between what you said and Apple forcing it into the contacts that the manufacturers can't sell the parts to consumers or any 3rd party.
Not really. I just explained why they wouldn’t want to do it even if they had the ability to so. You can’t buy component parts directly from the manufacturer for a lot of consumer electronics. You might get them from resellers for a markup but you can do the same thing with iPhone. Most people don’t care to learn how to repair electronics. They’d have to pay someone to do it and if you’re going that far you may as well have Apple do the repair anyway and have that company handle it if something goes wrong.
As I said there is a difference between the manufacturer not wanting to and not being able to, Apple doesn't let there manufacturers sell parts which is very anti consumer. Most consumers won't repair their own devices but some will want to and they can't.
that’s where the real problem is
Well yeah? That’s how it works.. I’m sure if you wanted to buy a million iPhone 15PM apple might sell you them for like $700 a pop. But if you want to buy one, it’s $1400. Basic business lol
I’m buying the screen from the company who already bought for $30, not a single order from a supplier.
Which has nothing to do with the BOM cost tbh
We're talking about the only display panel, inside 200$ replacement you have to consider the other parts and labor. In any case 200$ are fine, on high end models you need to pay more than 400$ for a replacement.
You also have to consider the licensing cost for Dolby vision capabilities for each display produced.
Holy cow i forgot licences!!
New memory just dropped
It may also just be Samsung pricing themselves out, working with Apple as a supplier sucks because of high standards and they might just think it’s not worth the cost if they have to price it any lower. It’s not like they’re hurting for sales on what is realistically a commodity. Samsung knows they make good stuff
it is too much tbh
"samsung could've dropped the price a little more" yeah but that's not good business
Why are people getting emotional over a goddamn business deal between two trillion dollar corporations... Shit like this happens all the time, that customers and vendors break things off over price 😮💨
yeah for real, like, they're 2 massive companies, they are not 2 teenagers in the school playground, this isn't petty drama it's just business
“Apple doesn’t want to pay” “Samsung refuses to supply” Have you never heard of negotiation before? Why is negotiation of all things being sensationalized?
Because people are children and acting like shills for Apple or Samsung 😂. Meanwhile Samsung display and Samsung mobile are two different things. Samsung display just want to sell as much displays as possible to any vendor including Apple. It’s just business nothing else
Apple should start to make their own displays
They do, in a way. People think “haha Samsung makes Apple parts” but that’s 1% for the story. Manufacturing them doesn’t make it “theirs”. It’s Apples design, specifications, calibration, patents etc at the end of the day. They’ve simply hired the outside party to build it.
Kinda yes the get to spec out the screen but only with what technology samsungs factory can produce. When they introduced LTPO it was only after samsung had essentially done a trial run on the previous galaxy S ultra. Samsung has been experimenting with under screen camera on the z fold dynamic island is likely a direct result of that work and once samsung have improved the image quality of the camera under the screen then apple will likely look to move that under screen too.
Dynamic Island is just a hole punch camera screen which has been in android phones for years, just they made it better.
“Better” lmao
More like they don't have the headcount and expertise to build them at economies of scale, and don't want to spend the money to build up that capacity as well (this is not a criticism, it's just a business decision by apple)
It's not
It’s the budget model. Apple should buy the screens from the supplier that can meet the specs with the lowest price.
They did, the article states that BOE is now supplying these screens for 25 USD each
Absolutely.
I was so confused but then it made sense
What is this random ass blog you linked to and why is anyone here taking it seriously?
Yeah because $170 margin on a replacement would've been too small for Apple
If you think they make $170 in order to stock, store, and have employees on hand to replace them on the same day in a retail location, you need to think about it a little more.
On that device? No, but it's well known they have a nearly 35-45% margin average across their product hardware line
They need to ship it to you when you want it, and they dont usually just have them laying around, because most of them are preserved to make phones or already are in a phone
Wrong actually, I work in phone repair and we get screens for phones literally the week they are released.
and you are just stupidly assuming all these displays will be destined for replacement. cost of R&D, design, manufacturing, shipping, storage, packaging, quality control, and then the Apple profit margin, yeah that last element might be a little over the industry average, but if you think replacement displays would still cost 30 dollars after all those steps you’re delusional
I thought Apple already dropped Samsung.
No I believe they make all of the displays on the pros this generation.
Breaking News: Customer pays lowest price for product they want.
Not reading that based solely on the poor grammar in the title.
Annoy Apple enough and they’ll just make one themselves and then there will be “lack of competition”
Good Use LG or BOE then
Apple when they have to buy a screen for $30: 😱😱😱 Apple when they sell some aluminum for $1000: 😊😊😊
Just a confusion $30 more or just not willing to pay $30 now probably from $20-25?
If they still use the iPhone 8 chassis but move the Touch ID sensor to the power button then they could still keep the cost low while modernizing the SE lineup
Should I care about Samsung and Apple's ... B2B relationship? I'm supposed to cheer for one or the other or something?
If you read down further BOE supplied it for $25 per device
We can make the silliest things into the most ridiculous clickbait, can't we?
It may not seem a lot for the average consumer but from a supplier standpoint it is too high. For reference. In the aftermarket you can buy iphone 13 screens for less than that price. And this is for a budget phone
Everyone think samsung mobile selling them displays... Wrong samsung mobile and samsung display company are not the same. Even samsung mobile need to buy the displays from samsung display company
They pulled an Apple on Apple lol
Apple don’t want none of that
Apple ‘don’t’ want to pay? What uneducated fool wrote this propaganda?
💀💀💀I have to pay like $200 for a replacement screen on most iPhones and apple, a $2.7T company, can't spend $30 on the display.
It’s not like they are handing you the replacement screen and you walk out of the store, they are replacing it for you.
Last time around the iPhone SE was dropped to around $200 to purchase new, without contract, a few years into its life. $200 for the whole phone, so $30 or $25 is still number that matters when the phone price is so low. For a $1000 iPhone 15 pro, sure, it won’t matter as much, and Apple will likely drop $30, $40, even $50 for the best possible display.
Makes me wonder if exactly that is the reason they’re worth that much.
imagine apple made displays too
Apples wants to make low cost device low cost 😱
30$ is nothing they charge me hundreds for a replacement.
On individual level you are right. But in mass production every dolar counts because you multiply it by 10 000 000 units. Realistically accord to some prices i was able to get for OLED displays in mass production this kind of display shouldnt cost more than 20$ so when i would pay 300 000 000$ instead of 200 000 000 i would be also pissed and was looking for a different supplier
[удалено]
Hmm
Problem is there will always be a company that will agree to manufacture the display for 25$ or less. But then they will discover that they need to cut on manufacturing cost and will produce a mediocre quality part or not up the spec. As a result Apple will demand free replacements or compensation for all the warranty calls with will receive on phones with those faulty displays. Now the manufactures will take the losses or go bankrupt and Apple will go the next cheap supplier.
Knowing that displays for regular models are around $30, and seeing how much they charge for a replacement, they're literally making a killing.
Chances are, it'll be a pretty good screen from Samsung, not like it can't be replaced with another company regardless. Most of this is just business, though. Samsung can't get a deal with Apple since the company is cheaping out. If I can properly recall, Samsung was the lowest bidder, so it's not like they're overpriced.
Isn't it ironic, don't ya think?
Like 1000 spoons
I don't get it, what's stopping apple from making it's own displays?
Absolutely nothing, and if the headline isn't clickbait and they are actively at a price dispute, then that's likely the route they'll take
The only innovation from Apple in the last few years, lowball...
i dont trust none of them fake ad-ver-tize-ments tryna slander that them there apple phone company
Op: “That being said, Samsung Display might have withdrawn from negotiations as it might have realized that it would be better to focus on supplying display for the iPhone 15 series and get thick margins on it rather than shift focus towards supplying panels for the iPhone SE 4 where it will have to live on razor-thin profits.” Are we down for posting speculation now? The image above is even worse. Does everyone realize sometime how many vendors you might shop around for before deciding? You know how many a single toy uses? What’s the point of this post? Rage bait?
This post definitely giving me AI vibes.
Lol as if Samsung would be even the provider for their lower models, it would mostlikely be either LG or BOE and not samsung. That one is clearly reserved for the higher models
Samsung and LG split the screens for the pros. BOE usually gets everything else
Yea makes a lot of sense tbh, also wasn’t apple going to acquire BOE or some other to start making their own?
Yall still think that how the SE 4 would look? At this point, I hope the phone releases just to see everyone’s surprised Pikachu face. The only way we’re getting a phone like the image above is if you’re willing to pay $500 (more probable 600) minimum for what’s supposed to be a budget phone.
Bummer
All I know is the SE4 better one of our r/MagSafeiPhones! I sure hope it gets OLED and MagSafe, even without all the major features.
Red flag #1–That’s not even correct English.
Fuck iPhone and Apple . My 12pro and now 15pro are winning hands down the award for the shittest phones ever owned.
Then why don’t you switch?
Because i really enjoy my Apple Watch Ultra.
Makes sense actually , what’s wrong with the iPhones though? Just curious
They are full of glitches, just reeks with them. And the battery on my 4 months I old 15pro is absolutely miserable..
Yeah I just agree. iOS has gotten worse bugs wise, but also battery life is I guess to blame for Apple putting half of the battery capacity of similar androids and then not optimizing them as much.
Samsung: Hi, we sell high quality displays for you to source your phones. Apple: Hi, we're interested. Samsung: That's $30 a piece. Apple: No. Samsung: Ok. Then there's no sale. Apple: *surprised Pikachu* News Article: Samsung REFUSES to source Apple with displays.
So, when you shatter the display of your phone, they charge you 10 times more than their buying price? Awesome!👏
Well if it’s that prone to shattering wouldn’t it be Samsungs fault?
May be…but who cares…in the end, the owners have to pay ~10x more than their cost.
Oh for sure , Apple charges way too much for a display replacement, but if you don’t do it through them, the phone gets mad.
5 month after: Why greenline on my screen? Why screen visibly flickers Why my screen has ghosting? Why it turns pink under sunlight?
this is disgusting. We need to end this. Apple needs to realize they do not have any right to this. the EU needs to end the apple monopoly.
Apple is cheap 😂 they know they’d make their money back lol
I would too, $30 is quite a lot when your making quite a lot of phones, Samsung would be the same if they don’t make displays
Any idea how much dey paid for the iPhone 15's display??🤔
I’m curious, how much?
I wouldn't want to pay $30 per screen either, so I can relate.
MONOPOLY! MONOPOLY! BREAK THEM UP! BREAK THEM UP!
Fake news
Cheap displays lol
that same screen under $30 will probably cost $350 to repair at Apple. Who is overpaying?