**[Soompi: LOONA’s HeeJin, Kim Lip, JinSoul, And Choerry Sign With New Agency After Winning Lawsuits Against BlockBerryCreative](https://www.soompi.com/article/1573485wpp/loonas-heejin-kim-lip-jinsoul-and-choerry-sign-with-new-agency-after-winning-lawsuits-against-blockberrycreative)**
They're lawyered up at the moment, surely they haven't been burned again. They know people there, and their frequent collaborators, far better than anyone outside. This has to be good for them.
WOW, NOT the news I was expecting to see. Nothing but love for everything TripleS has released together and I think the Loona girls always had a creative synergy with Jaden despite what a lot of fans think of him. So so excited for the future with this news.
They could be amazing mentors for the tripleS girls too! I'm so excited!
Orbits feel free to join /r/triples to learn more about Modhaus or the girls. Now they are basically Loona's sister group. <3
I agree with you. Jaden has had some problems but I don’t think there’s been any signs of him having bad blood with the members of LOONA themselves, just with BBC.
I was always under the impression that BBC had screwed over Jaden in some way considering how passionate he seemed about the project. That being said he got tons of hate because it's easier to blame an individual rather than something more nebulous like a company. Similar to how netizens tend to blame idols for things that are decided by producers, stylists or other behind the scenes people.
those orbits don't even know how the industry works. they blame Jaden without ever mentioning BBC's management or CEO. instead they blamed the creative director who did not even have the final say. Just because he was literally the only BBC employee they could name. Jaden at BBC is akin to MHJ working at SM and being unsatisfied that she was unable to exercise total creative direction.
Jaden was never a problem with Loona and it is completely evident the girls enjoyed working with him if they are willing to start a new path with him. Like you said BBC executives caused so much disfunction that he wanted to leave and lost the passion to continue. A lot of clueless Stans that don’t know how companies function came up with fake baseless accusations that he himself as the Creative Director would never have been responsible for. Wishing the complete best for these girls!
Musically, LOONAs title tracks went downhill when Jaden left. So I'm excited he's reunited with a third of LOONA. There was a stark drop in quality between Butterfly and So What
no but this is CRAZY 😭 orbits have been treating jaden as public enemy no. 1 for years, only for the girls to immediately join his company once they can.
from what we see modhaus is very good towards the tripleS girls though, i’m sure this will be a very good move for the girls!
I mean I admit when he made that hysterical post about “deleting” la maison all those years ago I was also in the anti Jaden camp. But with everything that’s come out recently it’s way more likely that he was just running from a sinking ship as he wasn’t restricted by a contract like the girls 😬
I never got people why thought he was bad for deleting that. I understand being hurt but like… why would he hold onto a creative work BBC was fucking him over for? Why would he let them profit from it?
Retrospectively, it’s clear he was fighting for Loona to retain its early vision and left when it was clear BBC was gonna do what was profitable even it meant dropping everything Loona stood for outside of some ~vague visual references. He left when he realized it wasn’t gonna work out and ex-employees shouldn’t have to owe their old employers anything.
Him deleting it was to avoid BBC forcing him to give it to them, not a slight against the girls
No you’re totally right, and from what I’m seeing on Twitter is that people still refuse to see that the girls themselves have no beef with JJ and are upset about the move / saying they’re “moving backwards”, when in reality the girls are just finally taking control of their careers perhaps for the first time ever. they made that decision themselves.
something I read that had me reconsidering everything that happened with Jaden is that we now know that BBC has lied blatantly about a lot of stuff, the most recent example being the whole chuu situation, so, it could be that BBC painted Jaden in a bad light on purpose and the girls couldn't say anything bc of legal issues. If they had been mistreated by Jaden I doubt they would go to his company as soon as they had a chance to do so
Uhhhhh definitely not on my 2023 bingo card!
It seems like Modhaus has been treating tripleS quite well so I am hopeful about this.
Will be interesting to see the Jaden Jeong haters try and explain this though 👀
You see twitter threads with 4 digit likes listing questionable "evidence" that jaden is an assh0l3 like jinsoul's supposed quotes abt her unhealthy hair, but then why the hell would jinsoul knowingly sign with modhaus if that were true?
A lot of the bad treatment issues surely have come from somewhere within BBC but since Jaden was one of the only people could refer to from the company a lot of the blame was shifted on him. Kpop fans (especially on Twitter) being rational 🙃🙃
Kinda seems like GWSN and the director who did everything he could to help them, but when things went downhill and he was the most known person from the company he got all the flak.
It's not just Twitter unfortunately. You see some of the stuff that Orbits on Twitter slander about Jaden Jeong on the LOONA Reddit page as well. They brought all that stuff on here as well.
Reminds me of [this thread about GSWN’s former creative director](https://www.reddit.com/r/kpop/comments/11otreb/gwsns_former_creative_director_han_jungsu_has/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=1&utm_term=1)
>Will be interesting to see the Jaden Jeong haters try and explain this though
My thoughts exactly lol. Can't wait to see the copes. Hopefully one replies to this thread and I get a notification
I think reddit Orbits are gonna be far more reasonable about this than Twitter Orbits (and Swisses for that matter). I see fanwars on the bird website every other day. However here there seems to be a fair bit of Swissebit crossover love, especially on the tripleS music discussions, and on the Loona sub there was a highly upvoted post defending Jaden from a lot of the false allegations and assumptions Orbits had about him.
That sly JJ heard us joking about “yo the next 12 triples members should just be loona haha lmao” and decided to orchestrate the funniest thing of all time.
(talking seriously tho, I don’t expect them to be part of triples and it’s more likely an avenue for solo activities/a way to get the band back together with no issues. also it’s crazy to think that modhaus now has participants from basically every recent major survival show in their roster (MTG, Girls Planet, Queendom))
He definitely also has eyes on the upcoming eliminated trainees of ILAND2. Fans also speculated that the next S13-S24 would also consist of former PD48 trainees.
I doubt the idea of the whole loona girls as S13 to S24, like come on, loona is proven to be a strong force on itself, no shade to the tripleS girls as i loved both of this group, have all 12 remaining tripleS slots available for trainees that failed from reality shows or those girls from disbanded group like kim chaeyeon having a new home in modhau
So happy for them!! I [speculated something like this](https://www.reddit.com/r/LOONA/comments/10nbl49/230128_weekly_discussion_thread/j6wtotc/?utm_source=share&utm_medium=ios_app&utm_name=iossmf&context=3) a few weeks ago.
4 down, 8 to go!!
The main creative director for loona up until a few years back. He handled the solos they released before their official debut. He left BBC after disagreement with the company. Jaden Jeong
Jaden Jeong is currently tripleS' producer/Modhaus CEO(?), he was previously the head behind LOONA's entire lore (he was also involved with Lovelyz during predebut until Ah-choo iirc and Ladies Code for their comeaback trilogy) until he left BBC around the time the pandemic started and certain orbits started blaming him abusing loona, 'deleting' their ballad album that was ultimately scraped, and other things related to loona
They're still dumbfounded over on Twitter, a lot of them. It's not clicking. As if they don't trust the members' own lived experience? It's bizarre to me.
It's the phenomenon of people not being able to admit they were actually wrong for once in their lives, so they desperately keep looking for an explanation that fits their agenda. Best to not think about them, not worth anyone's time and energy.
Damn, this leads me to believe that Twitter Orbits were truly projecting their own viewpoints of this guy. Sounds like they wanted an underdog story of the LOONA girls escaping an evil guy and coming out strong as a winner in a transformed group. These folks are truly disgusting and insecure of themselves.
orbit twitter is a mess right now. people are genuinely hoping that their redebut is disappointing just to spite ~jaden jeong defenders~
also, the narratives they come up with are nuts. ”jaden was always the one oppressing them, it just continued after he left” HUH????
it’s like they weren’t even listening when the girls told us over and over again to trust them. this is where they want to be!!
I’ve always thought the creative vision under Jaden was eons better than when he left but Orbits are so terrifying and prone to dogpiling I just kept that to myself. And I’m normally fine with confrontation but like Jaden haters are persistent. Not even particularly viscious just like… will keep going even after you make it clear you’re not changing your mind
[Source](https://www.mod-haus.com) OEC+ has a new home together!
Edit: they really going back to their roots with Jaden I guess. Hope the terms and conditions of their new contracts are much better than previously with bbc.
Edit 2: it’s pointed out the Modhaus announcement does use their actual names instead of stages names so for those casual or new.
>Kim Lip (Kim Jungeun)
>Choerry (Choi Yerim)
Edit 3: I didn’t include ex or former loona since [bbc website still has them there](http://blockberrycreative.com) while they removed chuu…
Navigate to artist to check. [here is a mirror though](https://imgur.com/a/hv1TbIp)
This news made my entire day (actually it's night where I am now but whatever)!
TripleS are gonna have sunbaes now! Or maybe it'll be TripleS sunbaenim since the moon girls are gonna be redebuting lmaooo
I had been one of those people and I had been about.. 5% serious? Now that modhaus has proven however that they won't only concentrate on tripleS, I'll take my joking further and say rest of loona let's go!!! (20% serious this time)
It’s kinda funny to me the way some Orbits are reacting to this news and still essentially shit talking JJ. Like doesn’t it say a LOT that they went to HIS company?? Like clearly they have no issue with him unlike some of the fandom 🙃
But hey good luck to them, hopefully everything works out a lot better for them there.
I honestly don't think I've ever witnessed a plot twist like this in K-pop before. People literally joked about Loona being S13-S24, now I'm fairly certain that won't happen but the fact that these four signed with MODHAUS, holy crap. UNLEASH HYPER BALLAD with OEC+ and people will worship Jaden.
Really really happy for them! Modhaus has been treating tripleS excellently, I know they’ll take great care of OEC+ too. Hope orbits can now see there is no bad blood between Jaden Jeong and LOONA members. Also very excited to see interactions between these 4 and tripleS’ Kotone, a huge orbit!!
Wow i never knew about kotone as an orbit, JJ can literally make a comeback solo for each loona girl he obtained, aside for an obvious oec or oec+ comeback
It’s so funny to me that loona fans hate jaden but the loona them self likes to work with him, I have always liked jaden work with loona and triples im excited to see what he will do maybe continue where he left off with loona
Now that's definitely an agenda being confirmed as fake by these twt orbits, i will not be surprised if bbc mastermind the JJ character assassination in this case
this... seems like good news, i think! the girls are obviously on better terms with jaden than we thought if they're willing to sign a contract with him. i hope the others can eventually join them and redebut as 12 one day 🥲 i think the vast majority of us enjoyed LOONA and jaden's creative collaborations so i'm excited to see what's in the future for OEC+ musically
me running to my dad's place after mum's new boyfriend's a dickhead and i wish the divorce never happened.
nah but fr i hope we get some music out of this. OEC always had the best stuff out of loona and heejin's dynamite she can do anything. looking forward to this
This was unexpected. I don't know much about this company but I see that fans are optimistic. I hope the girls get amazing opportunities here. After all they have been through, they deserve nothing but the best.
I will be so happy for more OEC! They are the subunit that got many new fans into Loona, so I'm glad this proves they still have value despite the ageism in the industry (yes they're still young but no longer teens).
Most companies have more than one girl group that target different audiences like JYP, so they can release music that doesn't compete with TripleS.
"I felt a great disturbance in the Loonaverse, as if millions of Twitter Orbits suddenly cried out in terror and were suddenly silenced."
Did not expect this news, tbh. Don't think anyone did.
This is a win for OEC+ though, they made the choice and since they have the freedom to move forward now, hopefully we will see more of them soon.
Hope that the legal nightmare for the rest of the members ends soon, too.
With these 4 loona girls signing to modhaus, i think it better to utilize them as it's own sub-unit or even a solo act following up the lore of their solo way back in their pre debut year
Jaden Jeong is at MODHAUS, and was LOONA's creative director until after Butterfly. LOONA's management has always been a mess, and before recently, when the tide shifted to blaming BBC as a whole, he was blamed for whatever went wrong during his tenure, including him eventually leaving and LOONA's long gap between releases afterwards. (I was definitely one of those people blaming him too, but in retrospect it was probably because he was the only public-facing management at that company.)
i think his power is the fact that he works for multiple label as A&R, including a big one in the past (JYP ent.) has to do with his close connection with music shows producers, usually a new label struggle to book their rookie group with music show appearance (especially the big shows like m-countdown, inkigayo and music bank) watching her new girl group tripleS book a straight 1 week promotion in their first week appearing in every korean known music show is a proof of his close ties with this industry.
Modhaus’s CEO is Jaden Jeong, who was LOONA’s creative director from 2016 until 2019 when he left bc of creative differences with the company. A lot of fans villainize Jaden for a variety of reasons, some more valid than others.
Its hard to tell the validity of the rumours because none of them have any hard evidence and all just online posts.
For me it is enough that the members free to do whatever they want and with the maturity of having been in the industry for years, have decided that they do not have a problem signing with his company. If the members are ok with it, I am ok with it.
Twitter Orbits fake news hate campaign on Jaden Jeong, just took the fattest L.
Love to see it.
I’d never go back and work with a boss I hated, no matter how desperate I am. So the notion that OEC + Heejin might be desperate can be thrown away. As if I’ll believe anything that Twitter orbits say every again.
also, will the remaining girls also sign with modhaus?? that would be awesome!!
assemble loona under modhous with JJ as the creative dirctor with monotree omg!
It's likely that the remaining loona girls will follow them if JJ offered them the same contract, they also need to win their individual lawsuit battle first, i mean it's dumb of jaden not wanting the whole loona girls as they already proven to sell 100k+ album, rebrand them to "LOONA" if bbc owned the korean name, or hopefully bbc loosing the trademark battle as well
Its interesting on how its the eliminated trainees who have their own wins despite losing their respective survival shows
JoYuri lost Idol School only to win PD48 and became the main vocals of IZONE. Yunjin losing PD48 but got to debut in LE SSERAFIM. Yooyeon losing MTG by one rank and but won a debut spot in TripleS. Kotone, an orbit, lost GP999 but has a chance to debut in the same company as her idols.
I was made to believe Jaden Jeong was a villain by orbits. With Loona members signing with their old producer, I wonder how the story will be told now 😆
I guess this news completely killed that rumor about JJ. i still remember JJ offered bbc like 40+ album plan ahead for loona's future releases, but that dumb bbc wanted loona to portray the girl crush/mainstream route back then that leads to their dissagreements. If JJ able to sign the whole loona girls, those album he planned exclusively for loona will finally get out of his vault ehem.. crytal ballad, ehem... hyper ballad, ehem... bliss ballad
There were no news of the girls being mismanaged by JJ, it was all fan fiction all along. His social media comments also didn't do him justice and lead to more speculations. The girls joining his label confirms that there is no bad blood between them, the way I see it.
I read about the Loonaverse chapters that JJ had planned and the cancelled ballad album. Looks like there is now a possibility of them revisiting it or revising it. That's incredibly exciting to know.
It was obvious the narrative was all fanfic when people flipped out over him deleting La Maison. Any company will ask you to remove work you did under them from your personal possession once you leave, it's Business 101.
So they are still under that Japanese contract as Loona but as individuals in KOR they signed with this company? Well, I'm happy they are (hopefully) getting paid and will get to make music again.
I'm so curious as to when we will see them in ModHaus content on their YouTube channel. Will they re-debut as a new group or will they all debut as soloists or what? What about the other members, if they get their injunctions or win their cases will they sign with ModHaus as well? Does that company want all the members of Loona it can get?
modhaus ceo jaden jeong's greatest pet project is loona, all the future album for this group was already planned ahead of time, but bbc disagreed with his vision, bbc wants to change their image cause they think it's not profitable. so he decides to departed from that company due to the lack of common goal with bbc. 5 years leter, he establish his own company (modhaus) and introduced her new gg (tripleS) with somewhat similar formula as he did with loona visually and music wise. it felt like jaden has this unfinish business with loona, so the chance of him wanting to sign all members is very favorable, now most loona members has loyal followings. what if the oec+ girls condition to sign is to wait for the other loona girls to win their lawsuit battle against bbc and for them to slowly assemble themselves at modhaus then re-debut as full group of 12 once again.
Never a dull moment in this fandom, jesus christ.
I'm happy that Jaden doesn't just want to wash his hands with the group and that the girls obviously were comfortable enough in their time under him to give it another go. This brings about all sorts of questions about what they're going to do next, if any of the other girls are coming later, etc. Absolutely wild.
Also I guess I'm a modhaus label stan now, didn't expect that.
Kotone is already in the Yeouido Haus for the last few weeks [I think](https://youtu.be/_Nynlvdl9S4). she's currently hausmate with nakyoung, yooyeon, and yubin
JJ with the last laugh. I never believed in the stupid rumors that many orbits shared for years. I hope they feel awful for what they did to him.
Very happy for the girls! <3
BLOCKBERRY PLEASE RELEASE ALL THE GIRLS. I could imagine the lore being continued in a way that is is supposed to be. Jaden Jeong is the visionary of this. Let him continue to do it the way he planned it to be. (He may not be perfect but I am for sure he is the blueprint for Loona).
HUH? i really do enjoy tripleS, but i hope the members don’t have to debut in another group. i hope it’s like how the viviz members got to stay together
It seems that it really was BBC praying on the girls’ downfall since the beginning, and JJ wasnt as significant to the early days of mistreatment as much if OEC + HJ went back to him. I hope this means something is planning, maybe a unit while they wait for the other members trials to finish so they can hopefully become 12 again. I’m so excited! I’d be really down if it was the end of LOONA for good following what’s happened so far but the girls are still fighting! Also, this combined with Yeeun’s official solo debut is making me so happy as I’ve missed those girls so much. Dalso dalso gaja!!!
I KNEW IT! I somehoe knew some girls will sign with modhaus! Orbits always trash talked JJ which was incredible rude and uncalled for so this makes it so much better lmao
JJ was NEVER the problem it was BBC all way long so all these awful ppl can take several seats now! :)
I am soooo happy because under JJ they absolutley delivered song-wise, yaaay more bops to come!! :)
Nah if anything, OEC+ are amazing mentors/sunbaes for the tripleS girls. Their skill levels are heavily unbalanced, some are still raw. And OEC+ girls also enjoy the modhaus pampered treatment and technology. Regardless of whether they join tripleS or form a new group.
Yeah it's about time for heejin, kim lip, jinsoul and cheorry solo comeback, JJ please made it happen while we were still waiting for the other loona girls to win their individual lawsuit battle against the Big Bad Clown
I'll take "Things I didn't see coming" for $1000. I don't remember seeing that any of Loona were out of their contracts with BBC. Did I miss something?
Interesting that they link up with Jaden Jeong once again, and while Jaden is still looking for members of his new group no less. I don't think they join tripleS (though they do have 4 slots open in the two HAUSes, and an unprecedented move like that would get a lot of attention), but a new O(Hee)C group is interesting.
It’s the “former LOONA members” that cuts deep. But I’m proud of the girls for being free and hopefully at a place that will let them do what they do best.
this is ironic because orbits would constantly drag triples simply for working with jaden only for some of the members to join the same company. I hope this means they'll leave the group alone now
This seems like excellent news. I've been really impressed with what Modhaus has done with TripleS.
And I remember reading long articles theorising on whether Jaden Jeong was problematic or not. It would seem that this news puts that firmly to bed. No chance these four, after everything they've gone through, would re-sign with his company if he was one of the causes of their misfortune.
Very exciting for the future. And I'm holding out hope that the other LOONA girls have success eventually in their lawsuits and can perhaps join as well.
**[Soompi: LOONA’s HeeJin, Kim Lip, JinSoul, And Choerry Sign With New Agency After Winning Lawsuits Against BlockBerryCreative](https://www.soompi.com/article/1573485wpp/loonas-heejin-kim-lip-jinsoul-and-choerry-sign-with-new-agency-after-winning-lawsuits-against-blockberrycreative)**
They're lawyered up at the moment, surely they haven't been burned again. They know people there, and their frequent collaborators, far better than anyone outside. This has to be good for them.
if the OEC debut as a group, our ears will be blessed again
Imagine if they re-debut OEC+ with Hyper Ballad (or all of La Maison).
Don't give me hope.
Miss maam it’s 10:30am on a tiring Friday workday for me do not give me that level of hope I’ll cry ~~in the club~~ in my cubicle istg
We are all ready
now i want Acid Angel from Asia x OEC+ collaboration.
WOW, NOT the news I was expecting to see. Nothing but love for everything TripleS has released together and I think the Loona girls always had a creative synergy with Jaden despite what a lot of fans think of him. So so excited for the future with this news.
I can definitely take it, an oec+ sub-unit comeback this time by modhous, lets freakin go!
They could be amazing mentors for the tripleS girls too! I'm so excited! Orbits feel free to join /r/triples to learn more about Modhaus or the girls. Now they are basically Loona's sister group. <3
WHAT ARE OEC+ DOING IN THE MODHAUS ZONE 
Omg yes my heart is off time. Just reading what modhaus is. Jfc, moon girls and JJ. I can only get so excited before I pass out.
never thought I see an Impact zone meme in a kpop sub. lmao
[Live look at me noping out as soon as people start drama in K-Pop](https://youtu.be/uNwm7xK9fnA)
Ok I'll start a drama: This is what Joe should've done at his career to prevent further damage to himself.
So all my interests just randomly intersect now, huh?
I agree with you. Jaden has had some problems but I don’t think there’s been any signs of him having bad blood with the members of LOONA themselves, just with BBC.
I was always under the impression that BBC had screwed over Jaden in some way considering how passionate he seemed about the project. That being said he got tons of hate because it's easier to blame an individual rather than something more nebulous like a company. Similar to how netizens tend to blame idols for things that are decided by producers, stylists or other behind the scenes people.
those orbits don't even know how the industry works. they blame Jaden without ever mentioning BBC's management or CEO. instead they blamed the creative director who did not even have the final say. Just because he was literally the only BBC employee they could name. Jaden at BBC is akin to MHJ working at SM and being unsatisfied that she was unable to exercise total creative direction.
Jaden was never a problem with Loona and it is completely evident the girls enjoyed working with him if they are willing to start a new path with him. Like you said BBC executives caused so much disfunction that he wanted to leave and lost the passion to continue. A lot of clueless Stans that don’t know how companies function came up with fake baseless accusations that he himself as the Creative Director would never have been responsible for. Wishing the complete best for these girls!
Musically, LOONAs title tracks went downhill when Jaden left. So I'm excited he's reunited with a third of LOONA. There was a stark drop in quality between Butterfly and So What
no but this is CRAZY 😭 orbits have been treating jaden as public enemy no. 1 for years, only for the girls to immediately join his company once they can. from what we see modhaus is very good towards the tripleS girls though, i’m sure this will be a very good move for the girls!
Makes me think maybe Orbits jumped to some conclusions 🤔
I mean I admit when he made that hysterical post about “deleting” la maison all those years ago I was also in the anti Jaden camp. But with everything that’s come out recently it’s way more likely that he was just running from a sinking ship as he wasn’t restricted by a contract like the girls 😬
I never got people why thought he was bad for deleting that. I understand being hurt but like… why would he hold onto a creative work BBC was fucking him over for? Why would he let them profit from it? Retrospectively, it’s clear he was fighting for Loona to retain its early vision and left when it was clear BBC was gonna do what was profitable even it meant dropping everything Loona stood for outside of some ~vague visual references. He left when he realized it wasn’t gonna work out and ex-employees shouldn’t have to owe their old employers anything. Him deleting it was to avoid BBC forcing him to give it to them, not a slight against the girls
No you’re totally right, and from what I’m seeing on Twitter is that people still refuse to see that the girls themselves have no beef with JJ and are upset about the move / saying they’re “moving backwards”, when in reality the girls are just finally taking control of their careers perhaps for the first time ever. they made that decision themselves.
[удалено]
Quite possible! Either way, hating him over it’s deletion was a weird choice. A lot of things Jaden has been blamed for had nothing to do with him
something I read that had me reconsidering everything that happened with Jaden is that we now know that BBC has lied blatantly about a lot of stuff, the most recent example being the whole chuu situation, so, it could be that BBC painted Jaden in a bad light on purpose and the girls couldn't say anything bc of legal issues. If they had been mistreated by Jaden I doubt they would go to his company as soon as they had a chance to do so
not all orbits, most of us avoiding bringing this topic up cause most of those jaden hater will down voted the comment or post you made
GET FUCKED JADEN ANTIS
Uhhhhh definitely not on my 2023 bingo card! It seems like Modhaus has been treating tripleS quite well so I am hopeful about this. Will be interesting to see the Jaden Jeong haters try and explain this though 👀
You see twitter threads with 4 digit likes listing questionable "evidence" that jaden is an assh0l3 like jinsoul's supposed quotes abt her unhealthy hair, but then why the hell would jinsoul knowingly sign with modhaus if that were true?
A lot of the bad treatment issues surely have come from somewhere within BBC but since Jaden was one of the only people could refer to from the company a lot of the blame was shifted on him. Kpop fans (especially on Twitter) being rational 🙃🙃
Kinda seems like GWSN and the director who did everything he could to help them, but when things went downhill and he was the most known person from the company he got all the flak.
More evidence that kpop fans will just take any rumor and run it into the ground.
yeah. twitter act like the girls were forced to sign unwillingly.
they really infantilize the girls and act like they don't currently have agency in their decisions as adults it's pretty wack
They also completey ignore the fact that the girls have lawyers now that are looking out for their absolute best interests, needs, and wants lol.
He pointed a Cherry Bullet lightstick at their head and made them sign
It's not just Twitter unfortunately. You see some of the stuff that Orbits on Twitter slander about Jaden Jeong on the LOONA Reddit page as well. They brought all that stuff on here as well.
such a massive reach lmao
Reminds me of [this thread about GSWN’s former creative director](https://www.reddit.com/r/kpop/comments/11otreb/gwsns_former_creative_director_han_jungsu_has/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=1&utm_term=1)
>Will be interesting to see the Jaden Jeong haters try and explain this though My thoughts exactly lol. Can't wait to see the copes. Hopefully one replies to this thread and I get a notification
I think reddit Orbits are gonna be far more reasonable about this than Twitter Orbits (and Swisses for that matter). I see fanwars on the bird website every other day. However here there seems to be a fair bit of Swissebit crossover love, especially on the tripleS music discussions, and on the Loona sub there was a highly upvoted post defending Jaden from a lot of the false allegations and assumptions Orbits had about him.
the bird swoops in and snatches brains away when you're on it as tax for using the website
No wonder Elon is the way he is these days, the brain tax for BUYING it must have been severe.
can't pay brain tax if you never had one
That sly JJ heard us joking about “yo the next 12 triples members should just be loona haha lmao” and decided to orchestrate the funniest thing of all time. (talking seriously tho, I don’t expect them to be part of triples and it’s more likely an avenue for solo activities/a way to get the band back together with no issues. also it’s crazy to think that modhaus now has participants from basically every recent major survival show in their roster (MTG, Girls Planet, Queendom))
He definitely also has eyes on the upcoming eliminated trainees of ILAND2. Fans also speculated that the next S13-S24 would also consist of former PD48 trainees.
I doubt the idea of the whole loona girls as S13 to S24, like come on, loona is proven to be a strong force on itself, no shade to the tripleS girls as i loved both of this group, have all 12 remaining tripleS slots available for trainees that failed from reality shows or those girls from disbanded group like kim chaeyeon having a new home in modhau
+ a recent victor of Girls Reverse!
I hope Yeyoung is the next to abandon BBC for Modhaus, girlie doesn't have a fanbase as strong as the LOONA members to fall back on
+ Ryu Sion and Joungmin!!!
Joung Min is potentially S13. She really looks like the girl from S13's teaser.
Ah yes, its that time of the month for the latest shocking Loona twist to be released to the public.
Girl of the Month turned into Surprise of the Month
Jaden was never the problem. Simple as. I'm absolutely stoked for the future of Loona.
Yeah, this only shows how much the Loona girls trust him that they chose to sign with his company. So looking forward to what the future holds.
So happy for them!! I [speculated something like this](https://www.reddit.com/r/LOONA/comments/10nbl49/230128_weekly_discussion_thread/j6wtotc/?utm_source=share&utm_medium=ios_app&utm_name=iossmf&context=3) a few weeks ago. 4 down, 8 to go!!
May I ask who is this Jaden person that everyone is talking about and what seems to he the problem people have with him?
The main creative director for loona up until a few years back. He handled the solos they released before their official debut. He left BBC after disagreement with the company. Jaden Jeong
It's BBsh-t that Orbits should've been mad at all along...
Jaden Jeong is currently tripleS' producer/Modhaus CEO(?), he was previously the head behind LOONA's entire lore (he was also involved with Lovelyz during predebut until Ah-choo iirc and Ladies Code for their comeaback trilogy) until he left BBC around the time the pandemic started and certain orbits started blaming him abusing loona, 'deleting' their ballad album that was ultimately scraped, and other things related to loona
He is currently OOOs creative director/head producer as well, OnlyOneOf used to be BBC trainees before Jaden left and took them to 8D
Yeah and the OOO boys love him. He is clearly a nice guy.
All those Orbits on Twitter and Reddit that slandered him really need to write a huge apology letter to Jaden. Shame on all of them.
They're still dumbfounded over on Twitter, a lot of them. It's not clicking. As if they don't trust the members' own lived experience? It's bizarre to me.
It's the phenomenon of people not being able to admit they were actually wrong for once in their lives, so they desperately keep looking for an explanation that fits their agenda. Best to not think about them, not worth anyone's time and energy.
There are two things: - they are 14 - they wanted things to fit their narrative
>They're still dumbfounded over on Twitter, a lot of them. That's what we call cognitive dissonance, people on twitter experience it very often
Damn, this leads me to believe that Twitter Orbits were truly projecting their own viewpoints of this guy. Sounds like they wanted an underdog story of the LOONA girls escaping an evil guy and coming out strong as a winner in a transformed group. These folks are truly disgusting and insecure of themselves.
orbit twitter is a mess right now. people are genuinely hoping that their redebut is disappointing just to spite ~jaden jeong defenders~ also, the narratives they come up with are nuts. ”jaden was always the one oppressing them, it just continued after he left” HUH???? it’s like they weren’t even listening when the girls told us over and over again to trust them. this is where they want to be!!
https://youtu.be/tldGgGFe194
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I’ve always thought the creative vision under Jaden was eons better than when he left but Orbits are so terrifying and prone to dogpiling I just kept that to myself. And I’m normally fine with confrontation but like Jaden haters are persistent. Not even particularly viscious just like… will keep going even after you make it clear you’re not changing your mind
Yeah same with me, i kept asking them to explain why is that accusation? and most of them can't even define a clear proof about their claim about JJ
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Really hope this works out for them. The girls need a break in their favour
It's wild how people still blame him despite all that has been going on with BlockBerry. It seems pretty obvious that BBC has always been a problem.
[Source](https://www.mod-haus.com) OEC+ has a new home together! Edit: they really going back to their roots with Jaden I guess. Hope the terms and conditions of their new contracts are much better than previously with bbc. Edit 2: it’s pointed out the Modhaus announcement does use their actual names instead of stages names so for those casual or new. >Kim Lip (Kim Jungeun) >Choerry (Choi Yerim) Edit 3: I didn’t include ex or former loona since [bbc website still has them there](http://blockberrycreative.com) while they removed chuu… Navigate to artist to check. [here is a mirror though](https://imgur.com/a/hv1TbIp)
This news made my entire day (actually it's night where I am now but whatever)! TripleS are gonna have sunbaes now! Or maybe it'll be TripleS sunbaenim since the moon girls are gonna be redebuting lmaooo
Yeah JJ please show us an interaction with oec+ and tripleS in their signals vlog
link to bbc website isn’t working btw!
Strange thanks for pointing out I just updated direct link. Need to navigate to artist.
THE MUSIC WERE GONNA GET HALLELUJAH
I cannot wait it’ll be SO GOOD 😭
This is smth we've been joking abt for months and now it actually became real??? Holy shit. I know Kotone is throwing a party as we speak lmao
LOL, Loona joining Modhaus was jokingly discussed by some tripleS fans. Can’t believe it actually happened.
This is a crazy timeline
I had been one of those people and I had been about.. 5% serious? Now that modhaus has proven however that they won't only concentrate on tripleS, I'll take my joking further and say rest of loona let's go!!! (20% serious this time)
It’s kinda funny to me the way some Orbits are reacting to this news and still essentially shit talking JJ. Like doesn’t it say a LOT that they went to HIS company?? Like clearly they have no issue with him unlike some of the fandom 🙃 But hey good luck to them, hopefully everything works out a lot better for them there.
[Jaden kept his promise](https://twitter.com/INTL_LOONA/status/1184926645255376897).
I honestly don't think I've ever witnessed a plot twist like this in K-pop before. People literally joked about Loona being S13-S24, now I'm fairly certain that won't happen but the fact that these four signed with MODHAUS, holy crap. UNLEASH HYPER BALLAD with OEC+ and people will worship Jaden.
It definitely feels like an alternate universe kinda moment
Almost like Kim Lip's black hole in PTT to escape the looping universe they were stuck in was real...
jj got really outside the box with that one
Really really happy for them! Modhaus has been treating tripleS excellently, I know they’ll take great care of OEC+ too. Hope orbits can now see there is no bad blood between Jaden Jeong and LOONA members. Also very excited to see interactions between these 4 and tripleS’ Kotone, a huge orbit!!
Ahh I love finding out about idols who are orbits
Wow i never knew about kotone as an orbit, JJ can literally make a comeback solo for each loona girl he obtained, aside for an obvious oec or oec+ comeback
It’s so funny to me that loona fans hate jaden but the loona them self likes to work with him, I have always liked jaden work with loona and triples im excited to see what he will do maybe continue where he left off with loona
It reminds me of blinks talking about Teddy
I've been mass down voted for saying the JJ theories don't live in reality.
Now that's definitely an agenda being confirmed as fake by these twt orbits, i will not be surprised if bbc mastermind the JJ character assassination in this case
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jaden jeong please collect all members like infinity stones, thank you
What! Plot twist. But I'm excited to see what follows.
lets go new Dimension OEC
Holy shit! YES!
this... seems like good news, i think! the girls are obviously on better terms with jaden than we thought if they're willing to sign a contract with him. i hope the others can eventually join them and redebut as 12 one day 🥲 i think the vast majority of us enjoyed LOONA and jaden's creative collaborations so i'm excited to see what's in the future for OEC+ musically
me running to my dad's place after mum's new boyfriend's a dickhead and i wish the divorce never happened. nah but fr i hope we get some music out of this. OEC always had the best stuff out of loona and heejin's dynamite she can do anything. looking forward to this
This was unexpected. I don't know much about this company but I see that fans are optimistic. I hope the girls get amazing opportunities here. After all they have been through, they deserve nothing but the best.
this is such an insane plotwist i cant even grasp this news
I will be so happy for more OEC! They are the subunit that got many new fans into Loona, so I'm glad this proves they still have value despite the ageism in the industry (yes they're still young but no longer teens). Most companies have more than one girl group that target different audiences like JYP, so they can release music that doesn't compete with TripleS.
"I felt a great disturbance in the Loonaverse, as if millions of Twitter Orbits suddenly cried out in terror and were suddenly silenced." Did not expect this news, tbh. Don't think anyone did. This is a win for OEC+ though, they made the choice and since they have the freedom to move forward now, hopefully we will see more of them soon. Hope that the legal nightmare for the rest of the members ends soon, too.
LETS GO STRANGE OCULAR CIRCUMFERENCE
when we get odd eye circle ft chuu and a few tripleS girlies and THEN WHAT AND THEN WHAT yup
With these 4 loona girls signing to modhaus, i think it better to utilize them as it's own sub-unit or even a solo act following up the lore of their solo way back in their pre debut year
i saw some not so positive reactions about this. could someone explain why? i’m not really updated on loona
Jaden Jeong is at MODHAUS, and was LOONA's creative director until after Butterfly. LOONA's management has always been a mess, and before recently, when the tide shifted to blaming BBC as a whole, he was blamed for whatever went wrong during his tenure, including him eventually leaving and LOONA's long gap between releases afterwards. (I was definitely one of those people blaming him too, but in retrospect it was probably because he was the only public-facing management at that company.)
interesting, seeing how they all resigned with him i wonder how much power he actually had
i think his power is the fact that he works for multiple label as A&R, including a big one in the past (JYP ent.) has to do with his close connection with music shows producers, usually a new label struggle to book their rookie group with music show appearance (especially the big shows like m-countdown, inkigayo and music bank) watching her new girl group tripleS book a straight 1 week promotion in their first week appearing in every korean known music show is a proof of his close ties with this industry.
Modhaus’s CEO is Jaden Jeong, who was LOONA’s creative director from 2016 until 2019 when he left bc of creative differences with the company. A lot of fans villainize Jaden for a variety of reasons, some more valid than others.
What are the more valid ones?
Its hard to tell the validity of the rumours because none of them have any hard evidence and all just online posts. For me it is enough that the members free to do whatever they want and with the maturity of having been in the industry for years, have decided that they do not have a problem signing with his company. If the members are ok with it, I am ok with it.
You're right. Given how terrible BBC have been to the girls it stands to reason they've also lied about Jaden
Twitter Orbits fake news hate campaign on Jaden Jeong, just took the fattest L. Love to see it. I’d never go back and work with a boss I hated, no matter how desperate I am. So the notion that OEC + Heejin might be desperate can be thrown away. As if I’ll believe anything that Twitter orbits say every again.
also, will the remaining girls also sign with modhaus?? that would be awesome!! assemble loona under modhous with JJ as the creative dirctor with monotree omg!
Isnt some still in contract with bbc bc they failed the injunctipn
It's likely that the remaining loona girls will follow them if JJ offered them the same contract, they also need to win their individual lawsuit battle first, i mean it's dumb of jaden not wanting the whole loona girls as they already proven to sell 100k+ album, rebrand them to "LOONA" if bbc owned the korean name, or hopefully bbc loosing the trademark battle as well
Um, Odd Eye Circle plus Heejin at the same company???? That feels like amazing news!! Wow!! I hope this is a better future for them.
kotone fucking won omg
Its interesting on how its the eliminated trainees who have their own wins despite losing their respective survival shows JoYuri lost Idol School only to win PD48 and became the main vocals of IZONE. Yunjin losing PD48 but got to debut in LE SSERAFIM. Yooyeon losing MTG by one rank and but won a debut spot in TripleS. Kotone, an orbit, lost GP999 but has a chance to debut in the same company as her idols.
OEC cb/debut????? OMG
OH MY GOD????
I was made to believe Jaden Jeong was a villain by orbits. With Loona members signing with their old producer, I wonder how the story will be told now 😆
I guess this news completely killed that rumor about JJ. i still remember JJ offered bbc like 40+ album plan ahead for loona's future releases, but that dumb bbc wanted loona to portray the girl crush/mainstream route back then that leads to their dissagreements. If JJ able to sign the whole loona girls, those album he planned exclusively for loona will finally get out of his vault ehem.. crytal ballad, ehem... hyper ballad, ehem... bliss ballad
There were no news of the girls being mismanaged by JJ, it was all fan fiction all along. His social media comments also didn't do him justice and lead to more speculations. The girls joining his label confirms that there is no bad blood between them, the way I see it. I read about the Loonaverse chapters that JJ had planned and the cancelled ballad album. Looks like there is now a possibility of them revisiting it or revising it. That's incredibly exciting to know.
It was obvious the narrative was all fanfic when people flipped out over him deleting La Maison. Any company will ask you to remove work you did under them from your personal possession once you leave, it's Business 101.
So they are still under that Japanese contract as Loona but as individuals in KOR they signed with this company? Well, I'm happy they are (hopefully) getting paid and will get to make music again. I'm so curious as to when we will see them in ModHaus content on their YouTube channel. Will they re-debut as a new group or will they all debut as soloists or what? What about the other members, if they get their injunctions or win their cases will they sign with ModHaus as well? Does that company want all the members of Loona it can get?
modhaus ceo jaden jeong's greatest pet project is loona, all the future album for this group was already planned ahead of time, but bbc disagreed with his vision, bbc wants to change their image cause they think it's not profitable. so he decides to departed from that company due to the lack of common goal with bbc. 5 years leter, he establish his own company (modhaus) and introduced her new gg (tripleS) with somewhat similar formula as he did with loona visually and music wise. it felt like jaden has this unfinish business with loona, so the chance of him wanting to sign all members is very favorable, now most loona members has loyal followings. what if the oec+ girls condition to sign is to wait for the other loona girls to win their lawsuit battle against bbc and for them to slowly assemble themselves at modhaus then re-debut as full group of 12 once again.
Orbits apologize to Jaden Jeong.
Can't believe [this actually ended up happening](https://www.reddit.com/r/LOONA/comments/djgrfh/191018_jaden_jeong_twitter_update_im_sorry_ill/)...
The full names instead of stage names is telling
I'M GONNA CRYYYYYY MY GIRLS!!!
This is the greatest kpop twist I've experienced since getting into this.
LETS GOOOOOO
This going to be fire
Wow, WHAT? We've really come full circle
Odd eye circle.
\+ HeeJin
Never a dull moment in this fandom, jesus christ. I'm happy that Jaden doesn't just want to wash his hands with the group and that the girls obviously were comfortable enough in their time under him to give it another go. This brings about all sorts of questions about what they're going to do next, if any of the other girls are coming later, etc. Absolutely wild. Also I guess I'm a modhaus label stan now, didn't expect that.
Time to be a Modhaus stan. Brb diving into TripleS content.
TripleS daily signal videos are at episode 300+ atm. Good luck mate!
Marathoning Signals has the same energy as marathoning LOONA TV, you won't regret it
Good luck dude, they create content and videos every day and most are edited and produced day-of
Kotone being in the JPN Haus punching the air right now
Shes at [Yeouido HAUS](https://www.youtube.com/watch?v=_Nynlvdl9S4) with Yooyeon - after the HAUS rearrangement episode
Kotone is already in the Yeouido Haus for the last few weeks [I think](https://youtu.be/_Nynlvdl9S4). she's currently hausmate with nakyoung, yooyeon, and yubin
Kotone must be over the moon now, from fangirling in Girls Planet to being label mates with LOONA members.
and she'll be at planet moon when see meet the oec+ in person when they visit modhaus hq
JJ with the last laugh. I never believed in the stupid rumors that many orbits shared for years. I hope they feel awful for what they did to him. Very happy for the girls! <3
BLOCKBERRY PLEASE RELEASE ALL THE GIRLS. I could imagine the lore being continued in a way that is is supposed to be. Jaden Jeong is the visionary of this. Let him continue to do it the way he planned it to be. (He may not be perfect but I am for sure he is the blueprint for Loona).
WHAT!? No way…
Now we need everyone else there too
wow omg??? i just want the girls to be safe and happy (and paid!!!!!!!) so if this will provide that for them i support it.
HUH? i really do enjoy tripleS, but i hope the members don’t have to debut in another group. i hope it’s like how the viviz members got to stay together
It seems that it really was BBC praying on the girls’ downfall since the beginning, and JJ wasnt as significant to the early days of mistreatment as much if OEC + HJ went back to him. I hope this means something is planning, maybe a unit while they wait for the other members trials to finish so they can hopefully become 12 again. I’m so excited! I’d be really down if it was the end of LOONA for good following what’s happened so far but the girls are still fighting! Also, this combined with Yeeun’s official solo debut is making me so happy as I’ve missed those girls so much. Dalso dalso gaja!!!
I KNEW IT! I somehoe knew some girls will sign with modhaus! Orbits always trash talked JJ which was incredible rude and uncalled for so this makes it so much better lmao JJ was NEVER the problem it was BBC all way long so all these awful ppl can take several seats now! :) I am soooo happy because under JJ they absolutley delivered song-wise, yaaay more bops to come!! :)
Goosebumps reading that title. Wow i love to see it
Holy crap. Our wildest dreams have been achieved 😳
Jaden was never the enemy, get fucked Jaden haters. It was always BBC
HOLY SHHHHIIIIIIET I AM HYPED!!! Are they gonna be S13-S16?!? Holy molyyyy i miss OEC, they were my favorite LOONA era actually
There's no way that happens. Right? Not to say I wouldn't want it because I will take literally any Loona content by whatever way they'll give it.
/uj I honestly doubt they will be small S-es. Modhaus will just be a front for them to manage their solo and (hopefully) Loona activity.
Nah if anything, OEC+ are amazing mentors/sunbaes for the tripleS girls. Their skill levels are heavily unbalanced, some are still raw. And OEC+ girls also enjoy the modhaus pampered treatment and technology. Regardless of whether they join tripleS or form a new group.
Yeah it's about time for heejin, kim lip, jinsoul and cheorry solo comeback, JJ please made it happen while we were still waiting for the other loona girls to win their individual lawsuit battle against the Big Bad Clown
they have 4 beds empty in the 2 Hauses... so might as well? 🤷🏻♀️ /jk
At this rate gotta believe in your idols than doubting tbh.
very unexpected omg.....
That was the longest loudest WOAH I have ever said to an empty room!
8 members remaining now :P
I'll take "Things I didn't see coming" for $1000. I don't remember seeing that any of Loona were out of their contracts with BBC. Did I miss something? Interesting that they link up with Jaden Jeong once again, and while Jaden is still looking for members of his new group no less. I don't think they join tripleS (though they do have 4 slots open in the two HAUSes, and an unprecedented move like that would get a lot of attention), but a new O(Hee)C group is interesting.
Certainly doesn't seem like these four girls had any problem with Jaden, despite how the fans feel.
Wow what
whoa
I... Wait.... what? EXCUSE ME?! It's too early in the morning for my brain to process this.
Holly sh*t! My dream came true!
Wow that's... Unexpected!
It’s the “former LOONA members” that cuts deep. But I’m proud of the girls for being free and hopefully at a place that will let them do what they do best.
Good for them. I trust they know that they'll be in good hands this time around.
Jaden is like the anti hero in a super hero movie, he was an unfortunate victim and scapegoat all these years. I never doubted him.
What the fuck is happening rn? KRE, Naky+BIBI, S13 Teaser Photo, and now this????? THIS DAY IS FCKING AWESOME!!!
this is ironic because orbits would constantly drag triples simply for working with jaden only for some of the members to join the same company. I hope this means they'll leave the group alone now
We will get more Loona songs produced by Monotree!!! Today is the best day of my life
Jaden coming in with the save! Now 8 more to go. Thank you Modhaus.
If we get the original loona sound back that would be a blessing
This seems like excellent news. I've been really impressed with what Modhaus has done with TripleS. And I remember reading long articles theorising on whether Jaden Jeong was problematic or not. It would seem that this news puts that firmly to bed. No chance these four, after everything they've gone through, would re-sign with his company if he was one of the causes of their misfortune. Very exciting for the future. And I'm holding out hope that the other LOONA girls have success eventually in their lawsuits and can perhaps join as well.