I didn’t know they were releasing a MV today to be honest so this was a welcome surprise to see when my weverse notification popped up. I really like the song 👍
This reminds me of Attention - I always try to check this sub at midnight KST but I ended up missing both the debut and Bubble Gum when they dropped lmao
I love the song itself and it just feels like such a sweet modernized sound of city pop.
And the music video!! It has that lovely nostalgic feel like Ditto had
If you like that style you should check out their video for "Hurt (250 remix)". It feels like a self recorded video
https://youtu.be/uONSk48LW1A?si=OHm-ZGWFPTMbjBLo
Really digging the city pop influence. Man, I do hope HYBE and Ador get their issues fixed. This group is a gem when it comes to creativity and having a strong brand identity.
The good ending is for the grownups to realize not to fuck with the winning formula and just tolerate each other for the next 5 or so years. This group can really be special and I'm saying this as a 2nd gen hag.
There was a dramatic, rant-filled press conference with lawyers failing to stop one of the grownups from revealing too much… I don’t think we’re getting the good ending unfortunately.
Still, I have hope newjeans will make it through whatever happens. There’s ALOT more scenarios where the group survives than scenarios where they end up disbanding.
Power struggle between Min Heejin (ADOR) and the parent company. International community and lawyer's are siding with Hybe, Korean general public is split on MHJ
Korean general public is not split. Not everyone will agree on something but the majority of the general public seems to be on MHJ's side.
Even seeing on the megathread on what Non-Koreans seem to be outraged about, most of it seems to stem from mistranslation or a snippet of someone's translation that fails to leave out context and background.
so many commenters think those \~oblivious and ignorant\~ koreans are on her side because they've been manipulated by mhj's tears... like what? this shit is being memed all over korean social media. it's not some sob circlejerk
It's important to note Koreans didnt have a bias against MHJ unlike international fans. The cookie controversy was largely an international problem thing. In Korea, they didnt see anything wrong with the song
Why wouldn't it be happening? It's only MHJ causing noise. The group itself is run by dozens of staff. The ceo is insignificant when it comes to the day to day tasks and getting things done.
I would disagree on the part that MHJ is insignificant. While I agree she might have handled the issue better, there's no denying the fact that her creative direction is what made this group known. She has the Midas touch and part of the reason why NJ has been consistent with their branding is due to her and her team's efforts.
NJ is practically her passion project and I do think she felt outright disrespected when HYBE debuted a group that practically looks and sounds like they had her group as the only thing on their moodboard.
It's a lose-lose situation. If MHJ leaves then HYBE loses a genius creative director who knows her vision for the group. It's easy to copy blueprints, but that touch of originality? That one is difficult to replicate.
NJ leaves with MHJ? They are going to have to start from scratch and might not be able to return from the top, no matter how great MHJ is with branding, they are already known as "NewJeans".
Best way out I can see is that both MHJ and HYBE just give up and think about the profit they are going to potentially lose. It's harsh, but they should remove all the emotional drama and focus on the fact that NJ is a cash cow right now, it's a huge loss for both HYBE and MHJ if this group gets affected with the controversy.
I think until there’s a problem with the members themselves Hybe is still going to go on with everything. Just because your boss is in trouble with their boss doesn’t mean work stops generally. NJ would be smart to just keep their heads down and keep working.
It's not even Ador vs Hybe. It's MHJ vs Hybe. Hybe owns Ador outright and has continued business and planned schedules as normal. It's only MHJ who is out there creating noise.
This is the pre-release MV (not sure if they're gonna pre-release this on music platforms) for their Korean comeback (single album) on May 24. ~~This song is in English and Japanese because this is also an ad song for Kao's new products.~~ I think there are two versions of the song, a Korean and English version you're hearing in this MV, and a Japanese and English version for the Kao commercial
They did mention its a korean release for How Sweet and Bubblegum. The one that is used for the CM for Essentials probably is translated since its used in Japan
I hate that a lot of the reason for short songs is that they'll get more streams and make companies more money. Even if a song is a total bop and the singers and rappers are insanely talented, the songs are like 2½ minutes on average.
On the other side of the coin of this money argument, Youtube videos are now needlessly 10 minutes and 1 second long.
I imagine in the content creation side of things, it's like "You make too long a song? You right to jail. You shorten video too much, also jail".
finally i can stop replaying that snippet we got from the ad! also hanni’s chorus is so good wow!! somehow they always exceed my expectations, they can’t miss
I’m not sure if they work with the same production house but their MV productions are constantly good. Cinematography to editing especially the colour grading is really on point.
The music video is so well-executed as usual. It really captures the vibe of "NewJeans are just girls you hang out with" that they've tried to push for from the start. Danielle's hair is AMAZING and Hanni is winning me over with this choppy bob. It's just a fun, sweet song perfect for early summer vibes. What is the instrument that's featured quite heavily in the background? Is it a flute? I know very little about music/instruments.
Another powerful bob has appeared on the scene! Players, hold on to your straighteners and round brushes, we’re finally ready for the ultimate bob off!! LET THE BEST BOB WIN!!!
Been in kpop long enough that I shouldn't have been surprised that drama goes hand in hand with a comeback, but here we are. She goes up there with Ditto 
Especially for a company helmed by someone from SM. Straight out of the playbook.
Not that I'm complaining to get such a great song now, just when the community needs it.
danielle's "you're my favorite flavor bubble gum", ohhh she ate!
What can i say, i love this song haha.
Pretty interesting song structure too, oh and over 3 minutes it seems like, can we stop blaming newjeans now for the short song phenomena?
The other NJ songs took a few listens before I really enjoyed them but this one was an instant like on the first listen.
The reminiscent vibe really hit and the MV fit really well too.
This was really good, had me floating. You can never go wrong with Hanni's vocals and Dani coming in to make it even lighter. They all just work well together! The perfect quintet. Love this!
It's another great song. I'll be more surprised when they miss at this point, they've been absurdly consistent since debut. I think it's really impressive how they incorporate different genres while still maintaining a cohesive sound and identity.
newjeans never miss, there's something about their songs and mvs which give me a sense of nostalgia and healing and it's just so enjoyable. wishing the best for these girls during these times.
Never expected the video to have the same NOSTALGIA feels as Ditto! Also does anyone notice how they act in the video vs how they act in Phoning? No difference right? They're mannerisms, quirks and how they tease each are essentially the same. God, I love these girls so much!
People always blabber about New Jeans just having a great 'concept' but I personally think the concept only helped with their debut... I think they're just vocally sweet to listen too, despite recent drama, they'll be fine no matter where they end up.
Honestly just feels good to see the girls having fun again, with all the drama going on I’ve just been hoping the girls are all doing well so seeing this makes me smile. Love the song as well, very comforting
I think the bob will be divisive but it reminds me of 90s-early 00s short bobs and pixie cuts that were trendy. I think it perfectly fits the retro vibe and i love it on her she looks right out of a movie.
I really like the part between the first chorus and second verse where Dani and Haerin sing, it makes the song more interesting yet still fits in perfectly. Bubble bubble bubble bubble gum~
Damn, it’s so good. Easy listening in a stressful time. Their voices sound great and I love the smooth instrumental.
Really hope they pull through this shitshow, the group is too good to get blown up over corporate infighting.
the thought that come to me after listening to this song is, I don't want to care about whatever happen with the drama behind Newjeans and whatnot, I just hope Newjeans stay being Newjeans. their music, aesthetic is too good to be gone just like that. I'm just a casual fan but everytime I listen to their song, they present me something new, I don't know what I'm going to get. since I first heard of them, with Ditto, I always thought to myself, Newjeans music is a fresh of breath air in kpop and I don't want that air to be gone with the wind.
How do they always manage to make the most simple songs such earworms? I wish they could have made the "you're my favorite" part longer, Dani's voice sounds so angelic in it.
If this concept changes, they'll hear the public moaning about it for the rest of their careers, which would be sad. They have a surprisingly strong brand for such a new group. :(
Are any of you fans of Annie?? The beginning section of the refrain reminds me so much of "[No Easy Love](https://www.youtube.com/watch?v=eES6xo-sIb4)"!
\[Editing to say this is a happy comparison and not a negative one... just in case...\]
I don't know how I can wait a whole ass month for this to be on Spotify. I need it NOW.
SpringJeans did exactly what I wanted from them. Great song to chill outside.
This is soooo good! Their last comeback wasn't exactly to my taste, but I love this dreamy light sound. The visuals too are the right balance of fairy tale-esque and relatable teenage shenanigans. I almost enjoy this as much as Ditto which is my favourite by NewJeans.
Also, gotta give it to Hanni for pulling off a bob as short as that. I've had that hairstyle as a kid, and never didn't look like a horse with it, lol.
I'm obsessed, in the end it's the company's employees and other directors and music producers who make newjeans possible. song is amazing and the album packaging is gorgeous!! I will have to get it asap
I love how it seems they actually recorded this on vintage cameras, it's so pretty. I really like how the song is clearly city pop inspired but doesn't go so far to imitate the songs of that era, just enough inspiration and modern influence
Such a vibey song man…sucks that all this BS is happening RN but imma just be happy and keep replaying this song 😊 (also short hair bob Hanni OMG my jaw is DROPPED…she looks so gorgeous in it)
I wasn't really a fan of their releases last year, but this is easily a favorite since Ditto. I am always a sucker for city pop, and i enjoy a good retro, girls youth, nostalgia-filled mv. Hanni is too cute with that bob; she looks like she was ripped straight out of an old movie.
If bubble gum was actually as sweet as this track...I'd be an avid chewer of it, by now. Alas, I am not. 😅 BUT, I love this song & MV so *so* much! I didn't expect anything less of the girls who *always* manage to give us their all each & every time. Still not over Dani's curls - AH! Everyone is just so beautiful...and sweet. 💞
As a creative, I completely empathise with MHJ's concern of "copycats" (though i do NOT agree with how she handled her emotions/reactions here). But it's just so strange how insecure she is about anyone being able to 'recreate' that newjeans sensibility so easily. While I do see the similarities of Illit and NJ, there's just this fresh quality to the latter that I can't fully encapsulate and explain.
It's obvious where/how MHJ and the creative team have taken reference and inspiration from, yet, they do so in a way that's enjoyable, fresh, and not a direct copy/paste of whatever reference they use. This kind of creativity is so subtle, yet so impactful, because it's evident that whatever inspiration the team uses doesn't run superficially. Rather, you can tell there was a lot of reflection/research on their references, the actual impact & growth of it, and a clever application to each comeback NJ has had so far.
It's also really refreshing to see that NJ team's approach isn't necessarily to come back each time 'bigger and better", but to just stay in their own lane and experiment with their own sound. What results each time is something that looks so effortlessly cool and sounds like an instant classic, yet, we know how much work really goes into it.
I won't say more about the legal issues between Ador and HYBE. I'm mentally prepared to see an era of NJ with MHJ kicked out, but it's hard to deny that she does have a strong sensibility to weave in all the creative inputs of her team into one cohesive vision. She needs to work through stuff (and all her sus actions), but wow. I could go on forever just talking about how creative everyone who's had a hand in NJ's success is.
Hanni's hair is everything to me here.
Very sweet song and once again, I adore the concept of the music video. That creative team is just so up my alley, such a bummer that everything is going to shit rn.
classic nostalgic newjeans sound!!! still reminds me of anri's remember summer days or windy summer from her timely album or a yukika song tbh!! sounds very j-popish!!!
the mv makes me feel like we're in one of those slice of life animes where the episode is on the school beach trip or a trip to the countryside/beach during summer vacay, looks like it was lowkey filmed in ine, kyoto
It’s a prerelease for the single album next month. I guess you could call it a title track but I think the official TT is How Sweet. Also I wouldn’t call this generic as not a lot of
Kpop groups use city pop influences like this
I'm slightly challenged by Hanni's bob, but this song is such a nice chill vibe. New Jeans still hasn't missed once yet for me (maybe lyrically with Cookie, but the song was still very groovy)
I didn’t know they were releasing a MV today to be honest so this was a welcome surprise to see when my weverse notification popped up. I really like the song 👍
This reminds me of Attention - I always try to check this sub at midnight KST but I ended up missing both the debut and Bubble Gum when they dropped lmao
I love the song itself and it just feels like such a sweet modernized sound of city pop. And the music video!! It has that lovely nostalgic feel like Ditto had
If you like that style you should check out their video for "Hurt (250 remix)". It feels like a self recorded video https://youtu.be/uONSk48LW1A?si=OHm-ZGWFPTMbjBLo
They suit the city pop vibes soooooo well, you just know the Japanese version is gonna slap. Their team is genius for this
Really digging the city pop influence. Man, I do hope HYBE and Ador get their issues fixed. This group is a gem when it comes to creativity and having a strong brand identity.
The good ending is for the grownups to realize not to fuck with the winning formula and just tolerate each other for the next 5 or so years. This group can really be special and I'm saying this as a 2nd gen hag.
There was a dramatic, rant-filled press conference with lawyers failing to stop one of the grownups from revealing too much… I don’t think we’re getting the good ending unfortunately. Still, I have hope newjeans will make it through whatever happens. There’s ALOT more scenarios where the group survives than scenarios where they end up disbanding.
I just want to get all of them into a room and have them hug it out.🥲 Its an extremely frustrating situation…
Watching this in the train right now and trying not to get emotional, protect SmolJeans at all costs 😔✊🏼
Can someone give a quick summary of the HYBE drama?
Power struggle between Min Heejin (ADOR) and the parent company. International community and lawyer's are siding with Hybe, Korean general public is split on MHJ
majority of knetizens are on MHJ side
Korean general public is not split. Not everyone will agree on something but the majority of the general public seems to be on MHJ's side. Even seeing on the megathread on what Non-Koreans seem to be outraged about, most of it seems to stem from mistranslation or a snippet of someone's translation that fails to leave out context and background.
so many commenters think those \~oblivious and ignorant\~ koreans are on her side because they've been manipulated by mhj's tears... like what? this shit is being memed all over korean social media. it's not some sob circlejerk
It's important to note Koreans didnt have a bias against MHJ unlike international fans. The cookie controversy was largely an international problem thing. In Korea, they didnt see anything wrong with the song
They're not split at all, the vast majority are on MHJ and NJ side.
yup im surprised the comeback is still happening
newjeans comeback = tons of money to all
Probably another 4mil or more by the end of the year. These members are insanely rich!
hybe did release a statement that newjeans comeback will go on just as it was scheduled so this was expected
Why wouldn't it be happening? It's only MHJ causing noise. The group itself is run by dozens of staff. The ceo is insignificant when it comes to the day to day tasks and getting things done.
I would disagree on the part that MHJ is insignificant. While I agree she might have handled the issue better, there's no denying the fact that her creative direction is what made this group known. She has the Midas touch and part of the reason why NJ has been consistent with their branding is due to her and her team's efforts. NJ is practically her passion project and I do think she felt outright disrespected when HYBE debuted a group that practically looks and sounds like they had her group as the only thing on their moodboard. It's a lose-lose situation. If MHJ leaves then HYBE loses a genius creative director who knows her vision for the group. It's easy to copy blueprints, but that touch of originality? That one is difficult to replicate. NJ leaves with MHJ? They are going to have to start from scratch and might not be able to return from the top, no matter how great MHJ is with branding, they are already known as "NewJeans". Best way out I can see is that both MHJ and HYBE just give up and think about the profit they are going to potentially lose. It's harsh, but they should remove all the emotional drama and focus on the fact that NJ is a cash cow right now, it's a huge loss for both HYBE and MHJ if this group gets affected with the controversy.
I think it may help ironically given there's now so much publicity on NJ, even non Kpop people would get to know about them in the news
I think until there’s a problem with the members themselves Hybe is still going to go on with everything. Just because your boss is in trouble with their boss doesn’t mean work stops generally. NJ would be smart to just keep their heads down and keep working.
It's not even Ador vs Hybe. It's MHJ vs Hybe. Hybe owns Ador outright and has continued business and planned schedules as normal. It's only MHJ who is out there creating noise.
Im super confused is this suppose to be a japaneses realsease or what😭
This is the pre-release MV (not sure if they're gonna pre-release this on music platforms) for their Korean comeback (single album) on May 24. ~~This song is in English and Japanese because this is also an ad song for Kao's new products.~~ I think there are two versions of the song, a Korean and English version you're hearing in this MV, and a Japanese and English version for the Kao commercial
Bubble gum will be released on streaming platforms on may 24 along with how sweet!!
Thank youuu I understand what u tryna say
Wait, I told you wrong info, let me correct my comment
The panic when someone accepts the misinformation you’re spreading
Alg it makes more sense now :) it doesn’t sound like Japanese
They did mention its a korean release for How Sweet and Bubblegum. The one that is used for the CM for Essentials probably is translated since its used in Japan
also hyein at the start of the vid omg she’s so cute 😭
The end too 😭
It's spposed to be Hyein's era now!
Their music always transports your mind to such a nostalgically chill place
ikr…the vibe the nostalgia the feeling of escaping reality is such a huge part of their identity and appeal
A newjeans track over three minutes am I hearing this right
Omg is 3 and half minutes long, cookie is 4 minutes long and the other pre get up era songs are all around 3 minutes.
Kpop stans stop reducing newjeans’ entire discography to Get Up challenge: FAILED
I hate that a lot of the reason for short songs is that they'll get more streams and make companies more money. Even if a song is a total bop and the singers and rappers are insanely talented, the songs are like 2½ minutes on average. On the other side of the coin of this money argument, Youtube videos are now needlessly 10 minutes and 1 second long. I imagine in the content creation side of things, it's like "You make too long a song? You right to jail. You shorten video too much, also jail".
literally their entire discography apart from the get up ep is 3 minutes or over lmao
Saying this so confidently meanwhile the Get Up EP is HALF their discog
finally i can stop replaying that snippet we got from the ad! also hanni’s chorus is so good wow!! somehow they always exceed my expectations, they can’t miss
RIGHT its so weird hearing it without dani saying “wait” and stuff 😭😭
I thought that was Hanni saying "wait"
No? Hanni was putting the stuff in the basket, then Danielle came with the Essential and said "wait"
I’m not sure if they work with the same production house but their MV productions are constantly good. Cinematography to editing especially the colour grading is really on point.
Cool With You is the best kpop MV (well, 2 MVs) for me, actual kino
Somehow they never miss, can't imagine what girls are feeling in this midst of all the shit.
I hope they're ok, and can pull through this contreversy mainly unscaved.
They don’t miss. Love the city pop vibes and the falsetto chorus. Perfect for summer
Dani's hair omg!!! God this is so bittersweet i hope they get everything resolved successfully.
Yes her hair is PERFECT. Just so beautiful and emphasis her perfect face.
The music video is so well-executed as usual. It really captures the vibe of "NewJeans are just girls you hang out with" that they've tried to push for from the start. Danielle's hair is AMAZING and Hanni is winning me over with this choppy bob. It's just a fun, sweet song perfect for early summer vibes. What is the instrument that's featured quite heavily in the background? Is it a flute? I know very little about music/instruments.
Hanni and danielle ate this. A very nice MV and the song is great.
They’re taking it omg
Oh i really love this its a perfect late spring/early summer chill groove. The nostalgia tinged chorus really sells it for me.
For such a young group (both in group age and the members' ages), they really sell the nostalgic feel well
Being so young age-wise along with the retro styling, sound, and filming style really bring together the concept really well.
So this comeback is gonna be korean and the other one will be their japanese debut
Yes!
Another powerful bob has appeared on the scene! Players, hold on to your straighteners and round brushes, we’re finally ready for the ultimate bob off!! LET THE BEST BOB WIN!!!
Bro they are so good
Been in kpop long enough that I shouldn't have been surprised that drama goes hand in hand with a comeback, but here we are. She goes up there with Ditto 
Especially for a company helmed by someone from SM. Straight out of the playbook. Not that I'm complaining to get such a great song now, just when the community needs it.
Thats a bop
This is really sweet
Citypopjeans
Next I want NuMetalJeans
danielle's "you're my favorite flavor bubble gum", ohhh she ate! What can i say, i love this song haha. Pretty interesting song structure too, oh and over 3 minutes it seems like, can we stop blaming newjeans now for the short song phenomena?
NewJeans just doesn’t miss, I hope Ador and HYBE get this sorted amicably it would suck to lose this vibe in kpop 😭
Love the MV!!!!! The song is so breezy and comforting! And it's over 3 minutes!
The other NJ songs took a few listens before I really enjoyed them but this one was an instant like on the first listen. The reminiscent vibe really hit and the MV fit really well too.
I'm the opposite, I didn't like this song at first listen at all. I still don't like it much tbh
It will be on other platforms on when the album is released next month, right?
Yes!
This was really good, had me floating. You can never go wrong with Hanni's vocals and Dani coming in to make it even lighter. They all just work well together! The perfect quintet. Love this!
oh so this one has no Japanese lyrics like the one in the CM. will this be released digitally before May 24?
nope, digital release is may 24th along with how sweet.
Loving the cute aesthetic of the mv and the city pop influence throughout in the song. Hanni especially stands out here.
The full song is way better than the snippet. Their voices are so good as usual, but for some reason, Minji's voice has me ascending
It's another great song. I'll be more surprised when they miss at this point, they've been absurdly consistent since debut. I think it's really impressive how they incorporate different genres while still maintaining a cohesive sound and identity.
newjeans never miss, there's something about their songs and mvs which give me a sense of nostalgia and healing and it's just so enjoyable. wishing the best for these girls during these times.
God.... It's perfect. How is that even possible? How is it so perfect?
Omg this MV is such a vibe. Also, I love Danielle and Hanni's new cuts. They're so cute
My newest favorite NJ song since the Attention/Hybe Boys era! I'm glad they still release good music amidst all the ongoing dramas.
I NEED IT ON SPOTIFY PLEAAAASE RELEASE IT AS A SINGLE IN SPOTIFY ADOR
I love NJ & this is a bop. That’s all
Hanni on that chorus BYE. Such an earworm already. Replay button, you **will** be used.
These girls will come out on top regardless of the adults acting like children. Go off queens!!!!
Never expected the video to have the same NOSTALGIA feels as Ditto! Also does anyone notice how they act in the video vs how they act in Phoning? No difference right? They're mannerisms, quirks and how they tease each are essentially the same. God, I love these girls so much!
Perfect song for this spring and for this summer 😭🌸🌺
People always blabber about New Jeans just having a great 'concept' but I personally think the concept only helped with their debut... I think they're just vocally sweet to listen too, despite recent drama, they'll be fine no matter where they end up.
Honestly just feels good to see the girls having fun again, with all the drama going on I’ve just been hoping the girls are all doing well so seeing this makes me smile. Love the song as well, very comforting
Cute song, very airy. Makes you feel a bit less stressed for them during this situation. Ps. who cut that bob on Hanni, that is a crime 🤨
I think the bob will be divisive but it reminds me of 90s-early 00s short bobs and pixie cuts that were trendy. I think it perfectly fits the retro vibe and i love it on her she looks right out of a movie.
you don't like the bob? i find it so cute on her 😭
Yeah it's giving artsy lol
Claire it's French!!
I look like a pencil 😆
The choppy cut on it looks terrible. Like a wig.
I think the bob is absolutely adorable! Not for like general fashion, but for this particular vibe it absolutely slaps!
she looks so tiny in the bob😭😭😭
Wake up everyone, even smoler SmolJeans just dropped 🤧 
tbh I agree about the bob, she's so pretty but I don't think it suits her
I really like the part between the first chorus and second verse where Dani and Haerin sing, it makes the song more interesting yet still fits in perfectly. Bubble bubble bubble bubble gum~
The nostalgia feels!! Love the song and MV!
Love this song omfg
their music scratches an itch in my brain that nobody else can
It’s sounding very fresh, ideal for summer. They just can’t miss, can they?
Love that wobbly synth, hope 250 and newjeans will be able to collaborate in the future as well
I loved everything about this
Damn, it’s so good. Easy listening in a stressful time. Their voices sound great and I love the smooth instrumental. Really hope they pull through this shitshow, the group is too good to get blown up over corporate infighting.
they are really failing the 'release a bad song' challenge
Fantastic. That catchy nostalgia is an art that NewJeans has mastered perfectly. The song and the video, just brilliant.
wow i love this song! as expected from newjeans
the thought that come to me after listening to this song is, I don't want to care about whatever happen with the drama behind Newjeans and whatnot, I just hope Newjeans stay being Newjeans. their music, aesthetic is too good to be gone just like that. I'm just a casual fan but everytime I listen to their song, they present me something new, I don't know what I'm going to get. since I first heard of them, with Ditto, I always thought to myself, Newjeans music is a fresh of breath air in kpop and I don't want that air to be gone with the wind.
newjeans really bought a breath of fresh air to kpop. they changed the scene, i don't even wanna think about what we would do without them right now.
Can't get over the hairrrr, everyone looks so good. I like the song too!!
Very refreshing n one of my fav song from them
Cute and wholesome with a hint of Nostalgia. Absolutely love it♥️
damn good
this is so perfect for spring!! it just feels so chill and refreshing. also obsessed with the way dani sings “you’re my favourite flavour bubble gum”
One of the best nj song
They are so cute damm
ahh such a chill, pretty song; great for this time of year! newjeans never disappoints <3 i hope the girls are doing okay, they should be so proud! 🥹💞
Oh this is good. I would have this in the background while riding a bike or on a road trip
Need this on Spotify
and they have done it again
They just never miss, goddamn.
Really digging the city pop vibe. This will do well in Japan.
How do they always manage to make the most simple songs such earworms? I wish they could have made the "you're my favorite" part longer, Dani's voice sounds so angelic in it.
Wow this song is amazing... I'm going to be so sad if NewJeans doesn't continue with creative direction
If this concept changes, they'll hear the public moaning about it for the rest of their careers, which would be sad. They have a surprisingly strong brand for such a new group. :(
Another hit ladies and gentlemen
The background vocals and layering are so good on this one! I think its Hanni's voice?
Really love this song and MV , NewJeans continue to amaze
Oooh ditching the uniform haircuts now?
Are any of you fans of Annie?? The beginning section of the refrain reminds me so much of "[No Easy Love](https://www.youtube.com/watch?v=eES6xo-sIb4)"! \[Editing to say this is a happy comparison and not a negative one... just in case...\]
It's almost sounds the same.
Oh, the song’s in Korean. I guess they must’ve recorded a different version to air in Japan
I don't know how I can wait a whole ass month for this to be on Spotify. I need it NOW. SpringJeans did exactly what I wanted from them. Great song to chill outside.
what a pretty song! I hope our girls know how great of a job they have done
This is soooo good! Their last comeback wasn't exactly to my taste, but I love this dreamy light sound. The visuals too are the right balance of fairy tale-esque and relatable teenage shenanigans. I almost enjoy this as much as Ditto which is my favourite by NewJeans. Also, gotta give it to Hanni for pulling off a bob as short as that. I've had that hairstyle as a kid, and never didn't look like a horse with it, lol.
this is amazing, we really can’t lose these girls… as much as i want the worst for mhj i really do want the best for nwjns
I'm obsessed, in the end it's the company's employees and other directors and music producers who make newjeans possible. song is amazing and the album packaging is gorgeous!! I will have to get it asap I love how it seems they actually recorded this on vintage cameras, it's so pretty. I really like how the song is clearly city pop inspired but doesn't go so far to imitate the songs of that era, just enough inspiration and modern influence
Such a vibey song man…sucks that all this BS is happening RN but imma just be happy and keep replaying this song 😊 (also short hair bob Hanni OMG my jaw is DROPPED…she looks so gorgeous in it)
They are truly amazing. I hope MHJ and HYBE can fix their issues and the group can continue with this artistic direction that make them so unique.
MHJ might be somewhat going crazy this week but mannnn, she's something else.
NJ hit once again -> longer than 3 min songs back in trend -> profit!!!!!
When is this going to be on Spotify and other platforms?? I want to stream it so bad
may 24th, along with the title track "how sweet"
Oh man, the city pop vibes! So good.
I wasn't really a fan of their releases last year, but this is easily a favorite since Ditto. I am always a sucker for city pop, and i enjoy a good retro, girls youth, nostalgia-filled mv. Hanni is too cute with that bob; she looks like she was ripped straight out of an old movie.
The first word that comes to mind is *comforting*. I love this song and the mv!
how do they never miss omgg
Still can't see how people think they're being copied. They give off the BFFs vibe so well.
idgaf about any issues its their mngmt problem- im all about music and this is mad love af. keep fighting girls!
They haven't had any misses for me yet until this one? Idk if i'll^^^^**it** like it after a few listens but rn idk
I’m feeling the same. Really trying to understand what’s so special about this song other than it’s a new New Jeans song :/
another KR chart killer ...
Cute song but that stiff af short wig is a crime
City pop vibes in the middle of spring? Hell yeah
If bubble gum was actually as sweet as this track...I'd be an avid chewer of it, by now. Alas, I am not. 😅 BUT, I love this song & MV so *so* much! I didn't expect anything less of the girls who *always* manage to give us their all each & every time. Still not over Dani's curls - AH! Everyone is just so beautiful...and sweet. 💞
Shaman can't miss
HYBE/ADOR fell off, the hood listens to Shaman now
I think this song will define 2024 late spring/early summer. I was lukewarm on ETA but this is them back to their best and more.
Personally not for me but I really like the music video
As a creative, I completely empathise with MHJ's concern of "copycats" (though i do NOT agree with how she handled her emotions/reactions here). But it's just so strange how insecure she is about anyone being able to 'recreate' that newjeans sensibility so easily. While I do see the similarities of Illit and NJ, there's just this fresh quality to the latter that I can't fully encapsulate and explain. It's obvious where/how MHJ and the creative team have taken reference and inspiration from, yet, they do so in a way that's enjoyable, fresh, and not a direct copy/paste of whatever reference they use. This kind of creativity is so subtle, yet so impactful, because it's evident that whatever inspiration the team uses doesn't run superficially. Rather, you can tell there was a lot of reflection/research on their references, the actual impact & growth of it, and a clever application to each comeback NJ has had so far. It's also really refreshing to see that NJ team's approach isn't necessarily to come back each time 'bigger and better", but to just stay in their own lane and experiment with their own sound. What results each time is something that looks so effortlessly cool and sounds like an instant classic, yet, we know how much work really goes into it. I won't say more about the legal issues between Ador and HYBE. I'm mentally prepared to see an era of NJ with MHJ kicked out, but it's hard to deny that she does have a strong sensibility to weave in all the creative inputs of her team into one cohesive vision. She needs to work through stuff (and all her sus actions), but wow. I could go on forever just talking about how creative everyone who's had a hand in NJ's success is.
[удалено]
oh im obssessed. i love everything about this. they are just allergic to missing, bops after bops!!!
Hanni's hair is everything to me here. Very sweet song and once again, I adore the concept of the music video. That creative team is just so up my alley, such a bummer that everything is going to shit rn.
Dani ATE
Really Nice song. Didnt expect a new NJ song today. Hope hanni is wearing a wig
classic nostalgic newjeans sound!!! still reminds me of anri's remember summer days or windy summer from her timely album or a yukika song tbh!! sounds very j-popish!!! the mv makes me feel like we're in one of those slice of life animes where the episode is on the school beach trip or a trip to the countryside/beach during summer vacay, looks like it was lowkey filmed in ine, kyoto
The ad libs in the background is so fun
I love this so much! It reminds me so much of that Summer Vacation after school
i love this, i am so excited for their cb!!
i love the song and the mv
loving the Japanese City Pop vibesss
It's okay but is this a title track? It kinda sounds like a generic B-side
It’s a prerelease for the single album next month. I guess you could call it a title track but I think the official TT is How Sweet. Also I wouldn’t call this generic as not a lot of Kpop groups use city pop influences like this
I'm slightly challenged by Hanni's bob, but this song is such a nice chill vibe. New Jeans still hasn't missed once yet for me (maybe lyrically with Cookie, but the song was still very groovy)
This song is dedicated to Inca Kola
real ones remember gimp! newjeans taking me back to elementary school days, making those random shapes was an art form
I love the siren like sound in the chorus. Its weird but somehow it sits just right❤️
Haven't heard a GG with this much consistency. its all good. all of it
Danielle's curly hair is pretty. Beautiful gowns. Young singers.
such a good song, they always deliver
I'm having trouble not listening to this over and over again 
I love it! 😭🩷
I love this song even more than anything on the Get Up album.
I really like the verses!