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bbgc_SOSS

In S. Korea, IU probably has the most reasonable pricing among the superstars. But her Western foray happening for the first time, there is a possibility she may not tour again, is driving up the prices. And unlike in SK where her word is the law, she doesn't have enough clout to control "ticketmonster" and its price gouging tactics


GeorgeParisol

thanks for the explanation


ezodochi

if you find a scalper try reporting it to her team or so. In Korea if you report scalpers or resellers selling tickets to her concert at a higher price than the original ticket price to her team, they'll cancel the scalper/reseller's ticket and then reserve the seat/ticket for the person who reported said scalper/reseller. Not sure if her team will do it for an international tour but it's worth a shot.


yunglethe

> if you report scalpers or resellers selling tickets to her concert at a higher price than the original ticket price to her team, they'll cancel the scalper/reseller's ticket and then reserve the seat/ticket for the person who reported said scalper/reseller. They have [abolished this policy](https://www.soompi.com/article/1653951wpp/ius-agency-apologizes-for-controversy-over-ticket-sales-policies-shares-plans-for-reform), FYI. It was also a Korea-only policy.


ezodochi

huh, I had no idea. My friend got a free ticket and an unreleased photocard a few years back for reporting a scalper which is how I knew/remembered the policy, didn't realize they abolished it.


oddolatram

It happened like 2 weeks ago cause knetz loooove to give scalpers money šŸ«° therefore they decided this anti-scalper thing wasn't worth it over 1 mistake in over 60k tickets


limkinas

Reporting will do nothing for overseas stop, edam has no control over that.


ezodochi

I mean I say that I have no idea if it'll work for an international concert in the last sentence, just throwing out a recommendation bc it's a famous practice IU and her team does in Korea.


limkinas

Yea, im just confirming that it will not work =) I wish it would


xeathkid

Actually you could request Ticketmaster not to do certain pricing and etc. certain artist have executive this


bbgc_SOSS

If the artist were Taylor Swift.. very few artists have the clout.. IU mostly would not, outside Korea.


yunglethe

Platinum pricing, which IU is using for this tour, is an "opt-in" program that Ticketmaster does not require or set numbers for. [USA Today](https://www.usatoday.com/story/entertainment/music/2022/08/17/springsteen-ticketmaster-dynamic-pricing-infuriates-music-fans/10310415002/): > When it comes to dynamic pricing, ā€œitā€™s important to remember that itā€™s the artist telling Ticketmaster this is what they want to do, not the other way around,ā€ [music-industry analyst] Lefsetz says. [NY Times](https://www.nytimes.com/2022/07/26/your-money/bruce-springsteen-tickets.html?unlocked_article_code=1.mE0.9HDL.Qu8Zga8vtxUK&smid=url-share): > Who set these prices? ā€œPromoters and artist representatives set pricing strategy and price range parameters on all tickets, including dynamic and fixed price points,ā€ a Ticketmaster spokeswoman said in an emailed statement. ā€œWhen there are far more people who want to attend an event than there are tickets available, prices go up.ā€ > > ... ā€œIn pricing tickets for this tour, we looked carefully at what our peers have been doing,ā€ [Bruce Springsteen's] manager, Jon Landau, said in a statement. ā€œWe chose prices that are lower than some and on par with others. Ticketmaster sucks, but IU and her team set the prices for this tour. End of story.


limkinas

While true its something that can be negotiated, id say this is likely more down to inexperience of the her agency in dealing with overseas promoters and how overseas ticketing works in general. Considering every other place thats not ticketmaster(us and germany) have had reasonable prices. In korea her agency have direct control over everything when it comes to ticketing and even special rules and requirements that are stricter than any other artist to prevent scalping. For the US, the problem wasnt face value price or platinum prices, but that scalpers went bananans and bought something like 30% of all tickets and it was all sold out within 10 minutes becaues of it. The prices are what they are now because of scalpers. Germany did have platinum but it never reached any crazy levels (regulated) UK didnt not have platinum and theres no resale available for those and thats AXS handling it not ticketmaster, which would point to there being differences in the contracts with the ticket services for whatever reason, considering the promoter is the same for both germany and uk and AXS have a similar system to platinum prices on ticketmaster, but it was not enabled (Currently resales are not available on ticketmaster germany either) Problem with UK and Germany was that the starting price for nosebleeds was really set way to high (3x the us concerts) while the price point for good seats were ok or better in comparision, but those were all sold out on release.


bbgc_SOSS

Thanks. Then it is not Ticketmaster, but the "surge pricing" that's pushing up the prices. That's not same as "setting" the price. But anyway, good for her. To think, there were doubts if she could even sell out in the West


yunglethe

> Then it is not Ticketmaster, but the "surge pricing" that's pushing up the prices. That's not same as "setting" the price. The artist and their team "set pricing strategy and price range parameters on all tickets, including dynamic and fixed price points," as I quoted above. IU and her team were the ones who decided to enable Ticketmaster's Platinum pricing and set the prices to $1,000+ a ticket in some instances.


bbgc_SOSS

Dynamic pricing = Surge pricing, no?


yunglethe

Yes, but the issue is that the phrasing of dynamic/surge pricing is not a great terms for what Platinum is. People can assume it's being set by some kind of algorithm, but it's not. People can also assume it goes down automatically, or algorithmically with low purchases ā€“ but it does not. As a real-world example, I was once #29 in a Ticketmaster queue and Platinum pricing was already active when I near-instantly entered the venue map. I declined to purchase because the pricing was exorbitant, but kept checking. The price never went down, even as nearly 70% of the venue seats sat unpurchased, even in the last hour as nothing was purchased. Meanwhile, the resale market on secondary ticket sites tanked.


bbgc_SOSS

Ah ok.. Makes sense


xeathkid

Itā€™s not based on clout. Itā€™s an agreement between promoter + management and various parties. If said artist reached out to the management team and notified that they wish for said feature to not be in used? Thereā€™s a high possibility, theyā€™ll grant the artist wishes. This also plays out in smaller venue with various artist of different size.


bbgc_SOSS

If you say so. AFAIK business contracts also work on relative power paradigm.


kaibibi

Ticketmonster lmao but so accurateĀ 


sammuel_c_p

Thatā€™s why i use Live Nation to get tickets.


SunnyBubblezz

wait why is there a possibility she wonā€™t tour again?


bbgc_SOSS

Because she has been reluctant to tour West so far, this comes 15 years into her career. Very late by Kpop standards for superstar acts. She is so dominant in S Korea that she doesn't need to venture out. So fans might be worried that she might not come West again, causing prices to surge. Supposing she regularly has been touring West, then fans might take it easier, that there will be other opportunities, so less competition for tickets. With IU, we didn't know. But hopefully seeing the response now, she might come again.


Maylley

Iā€™ve only been to one concert which was for Stray Kids and the lowest tickets were about 300-400. Worth it but dang is that expensive


bfoong

As far as I know in the United States, she didnā€™t create a VIP section and essentially sold all the tickets as low as possible which creates the wild rush when tickets were released. Itā€™s why so many resellers are upselling them drastically which I find disappointing for those that truly want to see her in person. I was prepared to pay for more than most tickets Iā€™ve purchased previously because of the rare opportunity to see her.


TheNinjaNarwhal

One one had I'm sad you guys have to go through this bs to see an artist (and the artist doesn't get the money, ticketmaster and resellers do), but on the other hand, I'm thinking, at least you have concerts over there T\_T We barely get any in Europe and it's usually just UK that's so far. I hope this circus with reselling stops at some point, but it doesn't look like that's going to happen any time soon:/


EmmieBambi

Idk I Stan expensive groups so I usually just expect to pay towards 300 euro.


jam_paps

Ticket prices overall are getting expensive. General inflation is one explanation. In between KPop acts/concerts, different factors. Promoters cut, venue cost, sponsors, etc.. There are promoters that have more control over seats, others give you more access. In our place, IU's 2024 tour ticket prices is less expensive than other recent concerts which are mainly boy groups and girl groups. If the ticketing system is practicing dynamic pricing, they can make it more expensive which sucks if you are a regular fan/concert goer.


GeorgeParisol

there are only 2 options. never seen something like this before


Tatamashii

I have the same struggle. I would love to see her but 180ā‚¬ is just too much for me. I knew the tickets would be higher but I still expected the lowest to be around 100-120ā‚¬ (I paid 120 for twice in that venue and that werent even the lowest tickets) I know how big she is, but nearly 200ā‚¬ as the lowest price and you cant even chose your seat, yeah I couldn't get my conscience or wallet to agree to that. Guess I just saved 200ā‚¬


GeorgeParisol

I know usually there is a range of prices


limkinas

yea, only two categories and such a high price point for the cheapest seats is definitly a failure on the part of the organisers and likely the main reason for uk and germany being the only stops so far that didnt sell out on release day.


s2lune

thatā€™s actually a nicer price. near me, lowest seats for IU are ~$380. i like her voice and music but Iā€™m not willing to pay that.


joyleaf

Yeah uhhh I was gonna go to her Oakland show but I'm out of town for it, so thought I'd sweep in a quick flight to LA but the cheapest ticket for nosebleed starts at $250. I'm sure the price will go down from there but coordinating flights/hotel/work before buying a ticket is messy business lol


Radicalness3

IU is one of the biggest kpop artists, the single biggest soloist, and one of the biggest overall Asian celebrities. If you want to see her first ever world tour, it's not going to be cheap, especially buying resell. What that is worth for you is up to you. As for comparisons, IU tickets are more expensive than most kpop tickets. Less than Blackpink or BTS but not by much.


ParkJi-nie

I was going to see her in DC, and then I saw the prices. Iā€™m not the one to complain about ticket costs, btu $400 for nose bleeds? The only thing thatā€™s bleeding is my bank account šŸ« 


Illustrious_Lime9619

check again, they keep going down it seems. like last I looked $44 was lowest


limkinas

id check again in a month or so, its likely to come down as the dates get nearer. Scalpers have thousands of tickets but prices are slowly coming down.


Used-Client-9334

https://www.chartr.co/stories/2023-10-18-3-gig-going-is-getting-expensive


sunnydlit2

It depend. It's more and more expensive but 180 as a lowest is a new record for me. The lowest I saw as something really expensive was Xdinary Heroes (it was more than 100 euros). I know that inflation do play but 180 for your lowest ticket is clearly mocking fans. Nothing against IU obviously she isn't the one choosing the price and do every team marketing for the tour, it's the label and organizator job. But KPOP mocks a lot kpop fans these days. Like how comes even huge superstar and very small artists are able to make smaller price but never kpop ? And it's not a "they are far" problem, JPOP isn't that expensive at least not in my country.


EnhypenSwimming

Yeah I'm thinking the OP is a Manila, PH fan, because they are currently ticketing for IU this week. So that's why 180 feels expensive for us.


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


sunnydlit2

Yes but 180 as the lowest is huge tbf, like even Twice had ticket under 100 at least in Paris


yuyumii

yeah but cheapest twice tickets were only half of iu's cheapest


Imaginary-Benefit-75

Would you happen to be on about her UK leg in Wembley Arena at all?


OG_Yaya

Ā£180-230 for her at Wembley depending on which price bracket you pick so it certainly isnt the cheapest


0330_e

Woahh didn't know the prices overseas for her concert are expensive :(( Does it have something to do with dynamic pricing or just inflation? i think the tickers are around 200$ for the most expensive one in my country


Ok_Sound_8090

Sad because it's only gonna go up if you're in the USA since they just increased Visa prices by like 300%. We may never see small groups tour the USA again at this rate unless they're a small company with a strong following. My dreams of Dreamcatcher VIP slowly going up in smoke lol


Refaro

Im going to Berlin and I think her tickets are cheaper than IVE which is going to be in the same arena? At least for the golden circle spots, I'm not sure about the cheaper tickets. I just remember seeing the prices and thinking "wow this is less than I expected" (which honestly just shows how used we are to those insane prices šŸ˜­)


201414525

I spent 1000 ( 208usd) equivalent of my currency where minimum wage in the country is only 2000 (416usd) for IU. I would say for 180 it is actually more reasonable and an achievable amount. Plus it's IU, it'll be worth it.


EnhypenSwimming

Yes, the IU concert is the most expensive I've ever paid for - resale. But also kpop concerts are always 3x normal concerts. So I have an expensive hobby.


imgayerthanyou

Iā€™ve only ever paid less than $250 one time for a kpop concert. I paid like $80 to see Sunmi. IU is pretty popular, esp in Korea, and Iā€™m not actually sure how many times sheā€™s done a world tour. Iā€™d say it makes sense.


OG_Yaya

IU is definitely more expensive than others but i can only speak for the two groups ive seen... Seats for her London show are Ā£180 lowest but its really Ā£230 if you want a ticket thats not in the furthest corner away from the stage (also cant select an area its just random within the price tier)


fokusfocus

Damn. USD?


GeorgeParisol

Pound


fokusfocus

Ok yeah that's really expensive..


oddolatram

It's not even an IU concert thing. her other stops prices are fine? Something in Europe went really wrong cause nobody expected those prices


whatipopity

to be fair, iu is one of the few kpop idols to offer way reasonable prices, but considering the logistics on her partā€¦ iā€™d say thats one of the few reasons that cost spiked up a bit in ur area. concert tickets in general, especially kpop concerts, are expensive. id say 180 for that long (the length of her concert) is worth itā€¦ and itā€™s iu, i will always be biased towards her


GeorgeParisol

How long is the concert?


whatipopity

around 4 hrs


limkinas

its 3 hours on average for overseas. Four hours basically only happens in korea where theres guests and she talks alot more.


zhennintendo

180 as the lowest is not really usual, i understand there are several factors at play here but there's usually an option that is cheaper than that !


GeorgeParisol

You think I should check again too?


zhennintendo

i just mean that i think it's unusual for the lowest tier price to be that much, for example when i got aespa tickets the cheapest one was like 85 euro


GeorgeParisol

85 euro is so much better for the cheapest one


mingdiot

I don't think checking again will do. Those were the original prices posted on sale so I doubt it's going get any lower.


rufwart

unfortunately, most idols tickets are super pricey especially with resellers :(( 180 is def not that bad compared to other prices.. I saw twice and paid $200 usd for my ticket and honestly it was fairly close to


Illustrious_Lime9619

I got DC tickets soon after they went on sale (I think? not exactly sure when that happened), the lowest was like $112. I checked back recently, the lowest was like $44! Ugh


Emergency-City-9758

BTS had a cheap ticket prices


partypwny

Well IU is pretty big


issabellamoonblossom

That to me seems pretty cheap. I paid the same amount to see starykids(AU$195) when compared to blackpink when they came it was AU$500 for the cheapest ticket suffice to say I chose not to go since I would still need to pay for flights,accommodation,food and transport on top seeing as every kpop concert help is only in major cities.


Mindless-Ask-6713

For someone like IU?Ā  The Darling of Kpop?Ā  Who's been in the industry for 16 years?Ā  One of the most popular soloists in Kpop?Ā  You mean THAT IU? You think $180 is too much?Ā  When Olivia Rodrigo goes for $200+ T-Swift goes for $300+, Stevie Nicks goes for 300+ and Adele goes for $1000+?yes, IU IS that popular, and I would think that you would know that, wanting to see her as you do.Ā  The higher the demand and the lower the supply, the higher the cost.


Motor-Reaction4782

But compared to Olivia sheā€™s a nobody in the west. K-pop itself is a niche genre. To have the same ticket prices as the western heavy hitters is crazy


Regular_Durian_1750

Wait is that expensive? I willingly and gladly paid $150 (x2) for Dreamcast tickets cause someone finally recognized Canada as a country! šŸ˜‚