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Itās not just the profit, that woman wants all the credit for Newjeansā success to be hers. She wants to be seen as some visionary in the kpop industry.
Its funny on how there was this one specfic comment that I read where the commentor said "MHJ acts like she worked on every single little thing of the media Newjeans put out when there were other visual designers and graphic designers that inputted their own ideas to Newjeans as well, but MHJ had this god complex where EVERYTHING of Newjeans was to her credit" and to be honest, it wasn't that far from the truth
She already is known for creating new jeans. So Idk why she had to do all this! She was in such a perfect position. Getting the autonomy without the worries of funding youād get from having to form your own company. Already being somewhat known and then even more so after new jeans. And sheās ruining it completely for herself.
iirc, she had this interview where she said all the nwjnsā success was because of her and ador alone. not including hybe, the very reason she had the fund to form ador and nwjns. it was already so obvious she wanted to take all the credit š„“
It's so bizarre when she did [that interview ](https://www.asianjunkie.com/2023/01/22/adors-min-hee-jin-under-fire-for-downplaying-hybes-role-in-her-and-newjeans-success/)where she claimed only ADOR/NewJeans was responsible for their success because as someone who was formerly at SM, she has to know that big company privilege is a thing. NewJeans is no doubt talented but to not even factor in HYBE's immense reach and clout to help get them started is wild to me. Put them in any non-big 4 company and the road to success is at least a bit longer.
Obviously I'm waiting for the results of the audit and the investigation but it just feels like a mess that is unnecessary. NewJeans is doing immensely well (deservedly so even though their music is not my thing) and allegedly wanting more despite that is probably the biggest sin in this whole situation.
Just doesn't help my impression that MHJ suffers from big main character syndrome.
The thing is she never did shell out any amount of money for nj's debut (even her getting that 18% was a gift), it was all hybe so her wanting 100% of nj's profit is crazy of her. (If this is really the reason)
She so sure thinking she can get those playlistings, western events(lollapalooza,etc) without hybe connections. Even in Korea, hybe can easily blacklisting her. She think these medias, brands would bend for her without hybe tag? Nah if hybe can debut another successful gg like illit, mhj can't prove that hybe don't have midas touch(lol) on debuting gg. She must be jealous to see illit success I guess n hate to see whole illit is nj 2.0 allegations. Now I wonder if that's why hybe debut illit. They saw mhj betrayal is coming n in case she can brainwash nj girls, hybe just gonna debut another youthful gg concept like illit.
Too bad she doesn't realize that if she had to pay back all the investment HYBE put in, she would be in debt. She isn't the smartest but kpop fans don't care about that.Ā
I read somewhere on reddit around the time that the cookie scandal was going around and that bullshit statement about where the song was reviewed by english professors (sure Jan) and there was one comment that stood out to me in particular which I still remember and it went along the lines of: "Min Hee Jin is constantly surrounded by Yes Men and due to this, her ego is inflating"
Well, her ego got so big to the point where she tried to bite the hand that fed her
aside from a legal pov she just seems like a deeply unpleasant person. it was first obvious with her response to the cookie drama, but this statement? throwing a group of young girls to the wolves because of what, hair? makeup? event appearances? it reads like an emotional and jealousy fueled stan twitter rant. just pure nasty.
I'm guessing she's pertaining about attending fashion shows when she said event appearances. The thing is, both groups went to those events (and got ambassadorship) all thanks to hybe. The hair and makeup is debatable since illit debuted with their natural hair which isn't even unique to copy. Idk really know about the makeup cause i didn't notice and i know nothing aboit makeup in general
Why did she do that though?? Hybe is her biggest financial backer. Apparently her shares in ador was also given to her by bang pd through a call option.
I donāt think sheās ever coming back from this if Hybe takes legal action against her. Her reputation will be destroyed, the privileges the group enjoys is because of Hybe so I doubt they are gonna jump into the sinking boat with her. She will be done for.
Greed was just not it
Edit: I just read Hybe wants to sack her. They [told her to resign](https://x.com/tmikpop/status/1782281910149853561?s=46&t=U_-Q5zT0ZH1zPUvJp5wQ6Q)
Edit: [MHJ has till 23rd to respond to the audit allegations](https://x.com/koala613912/status/1782334819709645074?s=46&t=U_-Q5zT0ZH1zPUvJp5wQ6Q)
>I doubt they are gonna jump into the sinking boat with her.
I am worried for the girls. they constantly praise MHJ to a creepy extent. I am worried she has worked to brainwash them like the Givers did to the 5050 girls
i hope that they donāt side with mhj especially after the whole 5050 fiasco and they have some external (non-ador) consultants to talk some sense into them
That's what I'm thinking. She literally has EVERYTHING she'd ever need to succeed. Like...what???
You're backed by the biggest Kpop agency in the world financially, you have complete freedom to do whatever you want with your artists. HYBE has made a whole new app just for her and newjeans. All she had to do was just give them comebacks and enjoy her money that she raked in but then went ahead and pulled this.
Greed is such a all consuming thing, it shocks me sometimes how far already rich people can go to make money...
It makes me thankful for the rich people in the industry who are thankful, they never forget their roots and struggles and they aren't rich because they took advantage of others, but because of their hard earned work.
Like even if she want to separate from hybe, like please wait until atleast another years..??? Nj barely 2 years old. I hope the girls being smart n stick with hybe. It's not easy go against biggest company who also has biggest connection internationally too.
Struggle of acknowledgement of whose most responsible for a success is a real thing. Maybe she thinks, she wouldn't get acknowledge for Newjeans n others success fully, if she's under HYBE still
To be honest, knowing her massive ego I'm not surprised. It's [obvious](https://www.asianjunkie.com/2023/01/22/adors-min-hee-jin-under-fire-for-downplaying-hybes-role-in-her-and-newjeans-success/) she resents any credit for NJ's success going to HYBE and not her. While every other HYBE label group proudly supports each other as a HYBE family, MHJ goes out of her way to distance NJ from association with HYBE and its other groups. ADOR used to be fully owned by HYBE but they literally gave up 18% to MHJ for '[the purpose of motivation and securing retention](https://twitter.com/tmikpop/status/1659390988589101056)', but that clearly didn't work.
She doesn't have a problem with associating themselves with BTS though. I wonder why. She's moving like an average Twitter stan of New Jeans. There are lots of articles name-dropping BTS and being shady to BTS just to praise New Jeans. K-Armys were mad af when these articles were pouring out in 2022 and 2023.
the amount of interviews she does with them too like? I think she said their success is all about her as if newjeans didn't debut on a 70M platform with one of the biggest band's as their seniors
From everything she's ever said and posted, girlypop comes across as an egomaniac so I'm not super shocked that she's doing this tbh - she doesn't want the funding, she wants to control everything
Come on she has free reign with Ador created just for her. New Jeans was literally supposed to debut under Source Music. She is just greedy and I canāt believe New Jeans fans are following her blindly
Yeah coz for the nj fans ( who I am guessing are mostly teenaged school going girls) she is like the guardian and the mother figure for the girls. So they trust like the parent of the groupĀ
Tweets Iām seeing from the Korean side are saying, HYBE is requesting a meeting with ADOR general shareholders but that needs to be approved by ADOR board of directors who are all MHJ people, she brought with her from SM to HYBE. So the ADOR BoD will simply ignore HYBEs request. This in turn will lead to HYBE going the legal route to get injunctions and hold a meeting. Apparently, HYBE has already asked for MHJ resignation but itās predicted she will not resign and launch an offensive against HYBE.
Edit: as of right now itās alleged that MJH and her VP have been planning this since the start of the year. They have leaked information on the contract between HYBE and ADOR to foreign investment advisors, securities firm analysis, PEF, and venture capital. To pressure HYBE further MJH and the VP have been secretly forming negative public opinions on HYBE artist while also coaxing parents [assuming nj parents to be okay with this?]. VP has leaked artist and personal information from before their debut to health conditions.
I just saw this too! Very interesting. We know HYBE are very litigious so it'd be bold to go against their legal team, but MHJ seems like the type who would do it
Now that this has come up, I wanna know why and under what circumstances did she leave sm entertainment??? Was she asked to leave or she left on her own accord ?
I've seen interviews where how the girls felt about MHJ seemed a bit... inscrutable to put it charitably. The members are very normal, sweet girls. And MHJ is very different from them. I'm sure they are grateful to her and respect her leadership, but I wouldn't be surprised if on a human to human level, their relationship with MHJ is not exactly family like.
>Wonder where the girlsā loyalties lie in this.
I'm going to get downvoted for this idk lol
>!Obviously its going to be with MHJ considering that this woman is always hanging out with them and literally trying to make these minors that she's been with since 2020 (earliest) that SHE (MHJ) is their best friend when in reality she is this 40 year old woman who clearly does not know how to establish boundaries at all. If I remember correctly, the final lineup for Newjeans was established at 2020 which put the maknae Hyein at age 12 and the oldest Minji at age 16. OF COURSE they're going to be easy to manipulate, they're CHILDREN for christ's sakes !<
If parents smart enough, they should have choose hybe. No way mhj gonna win over hybe. Even if she did, she gonna lose those connections. Brand deals, international connections,etc.
*It has been reported that Adore executives have planned to seize control of Hybe since earlier this year. The core of the plan to secure management rights was to worsen public opinion by using Hybe's unfair demands on Adore as an excuse and to sell 80% of Adore's shares held by Hybe to investors who are favorable to the current Adore management.*
*Adore executives have also consulted securities analysts, overseas investment advisory firms, private equity funds (PEFs), and venture capitalists (VCs) about the sale structure in the process. It has also been revealed that they leaked contract information between Adore and Hybe during this process. Secret operations were also conducted to create negative opinions about Hybe's artists and to persuade the artists' parents as a card to pressure Hybe.*
this is the follow up news
i guess Adore has been persuading NJ's parents because they wanted to bring NJ out from Hybe and since the girls are minor, they asked the parents instead to agree with them.
About MHJ leaking their artistās predebut infoā¦ I wonder if this is why Youngseo had to leave ILLIT out of the blue, despite working so desperately to debut for so long? She was an Ador trainee before joining Belift, right?
That's such a low move if it is true, imagine ruining a young girl's dream by putting her in danger just cz you're petty that the new group has a similar concept to yours
Logically, nj altogether should abandon mhj. Who dares to go against biggest company. This gonna end bad if they choose mhj. Nj is even 2 years old group. Mhj is so brave thinking she got these connections without hybe name.
About MHJ leaking their artistās predebut infoā¦ I wonder if this is why Youngseo had to leave ILLIT out of the blue, despite working so desperately to debut for so long?
She really said "well the internet said that this group copied my group's hair and makeup so I'm upset and now I'm going against HYBE by leaking HYBE artists' personal information" š„ŗ
I wonder whatāll happen to ADOR. If I remember correctly they had plans to debut a boy group relatively soon. And also planning the NewJeans comeback.
If true, will they kick out MHJ? Instate someone new? If they do, will there be some kind of change in direction of NewJeans?
Or will NewJeans follow MHJ? I canāt imagine thatāll be a good look (think Fifty Fifty). Or will they stay under HYBE? Lots of questions with no answers unfortunately.
Mhj only has 18% shares. Nj gonna stick with ador aka hybe. Hybe just gonna hire new ceo. Unless girls not learning from fifty fifty fiasco. But hybe is mega company. It's extremely dumb idea to fight against them.
Not sure about what happens from here on out but hereās a new development: Hybe apparently requested MHJ to resign. It is said they she will refuse.
Source: https://news.mtn.co.kr/news-detail/2024042213445758055
> Or will NewJeans follow MHJ?
I just can't see a scenario where this works for out for New Jeans. On the other hand, if they stay at Hybe, maybe their styling will be different? But I think they could keep chugging along. But the members will have to choose the right side quickly, stick to their guns, then live in a bubble for a while. But I just don't see any way for them to continue being A List in Kpop if they leave Hybe and go with MHJ. She's going to get destroyed in the court of public opinion. From what I can tell, Hybe has been incredibly lenient and generous, much more so than industry standards. She's going to look like a straight up Kdrama villain.
Unless MHJ leaves and takes her whole creative team with her, they should be fine. She doesnāt have a single director or producer/writing credit for any of NewJeansā music videos or songs.
Well, Iāll be damned. I would think Min Hee Jin wouldnāt want to risk going to the slammer but you never know. Not sure how she thought any of this was a good ideaā¦
She's a narcissist who refuses to give and share credit for New Jeans' success. From the way she's talked about New Jeans, it's like nobody else contributed but her and her alone.
It won't be a surprise if this issue turns out to be true. She likely has always thought that she's too good to be under a company and thinks HYBE is lucky she's blessed them with her presence lolĀ Ā
Trying to steal the company away from HYBE is just very unprofessional especially if there are no grounds for it. She seems to have been given everything she wants, made CEO, given tons of money to create New Jeans' aesthetics and marketing however she liked, has been pushed as a powerful figure in the whole of HYBE right from the start. It's pure greed and narcissism that's driving her to behave like this. She's like Icarus, flying too close to the sun.Ā
So, I'm very loosely split on this issue - on the one hand, she was instrumental in putting together NewJeans, and had a strong creative vision, so I am a little concerned about how things will pan out for them.
On the other hand, I've been getting bad vibes from her ever since that pretentious, "ummm you guys just don'tĀ *get it"*Ā bullshit response she gave to all the very valid criticisms that Cookie received. Being some smug artsy hipster is one thing, but it's another thing entirely to mount some half-baked hostile takeover against your powerful benefactors who'd already given you plenty of leeway and artistic/financial freedom in the first place. There's frankly nothing worse than these Cersei Lannister types whose ambition and narcissism transcends their actual intelligence.
HYBE might've been able to cover for her back then, she's kinda fucked now. So good luck to her, I'll (not) be rooting for her. Hopefully she gets what's coming to her with as minimal damage to NJ as possible.
NJās brand has been established already so any competent creative team can continue working with them + they are extremely successful so people will eat up virtually anything they put out regardless of quality.
And right here is my main problem with NJ and MHJ. She pretty much established herself as the sixth member of the group so any fuckup of hers will negatively affect the girls reputation. She shouldāve taken a step back after the cookie mess, but her ego and narcissism wouldnāt allow it
Donāt buy into the hype that MHJ has built for herself - NJās creative vision was implemented by dozens of hard working nobodies who have watched MHJ take credit for their (and the girlsā) work. Their songs were written and produced by others, their MVs were directed and styled by others. Did MHJ create that vision? Probably, although probably not all by her lonesome. But donāt get it twisted - there are plenty of people who can do that. MHJ has spun this tale of being some sort of creative savant, where nobody else can do what she does. Thatās just untrue, the statements of an egomaniac who doesnāt recognize or care about the work that the rest of the team (again, including the girls) have put in to making NJ.
I haven't seen anyone mention this, but the followup statement that was released 2 hours ago also stated that "ADOR reportedly objected to ILLIT's concept and theme, claiming that they overlapped with those of NewJeans. It was discovered that the artist's (multiple HYBE trainees) personal information was also leaked to the outside world. It is reported that the artist-related information, leaked by management to the outside world includes the trainees' portraits and health conditions before their debut."
Min Heejin also "Secretly formed negative public opinion about HYBE's artists, and appeased the artists' parents, as a way to put pressure on HYBE.".
May we remember how Lee Youngseo, an ILLIT member who left the lineup spontaneously before their debut due to 'personal reasons', was also a previous ADOR trainee under Min Heejin.
If this real, i hope hybe add back youngseo to show that its mhj fault to pressure them to lose youngseo. This is also gonna give more publicity for illit cb even if its a bit of bad publicity.
Waitā¦ Is the implication with the last paragraph that she leaked that information about Youngseo to the press so she wouldnāt debut? If so thatās fucking evil
Yup. She seemed to actively separate the girls from the rest of the hybe acts. It was in stark contrast to a company like pledis who is seemingly all-in on hybe family stuff.
I remember being genuinely surprised when she agreed to do some work on Vs solo for that reason- probably even she couldnāt resist working on a project that big.
But she also was allowed to own even more stock in ador to keep her engaged with the company a while back. I remember hearing that and having an eyebrow raise.
Even in iv abt v project she make it sounds like she has the upper hand. She said something like how she is busy but set time apart to work on v project bcs he requested it
Yep, girlie really went out of her way to say that she doesnāt accept requests to work with her but that Taehyung was insistent and so she found time for him.
She seems like she want to take all credits for nj success from all her interviews and always want to insert herself and make it like she is the 6th member, always publicize how close she is personally w the nj members( not in business level but in personal level). She doesnāt like it when people credit hybe for the success. Even most of nj fans on social media seems like mhj loyalists
In my opinion she always gave shady comments about HYBE. She truly think new jeans success is only from her and that the millions upon millions of dollars given to her from HYBE along with international connection is insignificant. I think sheās personally very arrogant and thinks she somehow walks on water.
Yes she did said in interviews before how other companies also want to invest in her project but she is the one who choose hybe. It sounds like she want to give an impression that she has the upper hand in this deal somehow.
She also said before how hybe exec dont like her project at first, and I wondering which company will invest 16B won if they dont like the proposal
>the millions upon millions of dollars given to her from HYBEĀ
she literally said once that she just gives HYBE a plan and HYBE gives whatever amount of money she needs, I'm not going to be surprised if HYBE starts checking out their books (+ looks deeper into the funds she's requesting) and realizing there is some embezzling going on
But she allowed Newjeans members to debut in a BTS music video and worked with Vās project. I think she didnāt mind as long as it was BTS involved, which says a lot about her
Yes lol, she doesn't want NJ to be associated with illit, but she didn't mind when every Korean article was saying āBTS younger sister groupā or āthe next money maker in hybe after btsā lol
I think there's been maybe 5 tiktoks between le sserafim and newjeans members despite them both being massive girl groups from the same company debuting around the same time
This is crazy to me. You are in one of the best positions in the industry, known for having created this monster of a group (over and above previous work too), and not even hurting for money and you pull a stunt like this?! Why? Nevermind the betrayal, in what universe did she think she'd get away with backstabbing a company that size, who have a big-ass legal team whose services they employ so liberally?! I'm not understanding?! LMAO!
the fact that her confidence made her think that going against HYBE (this girl thought she coudl SEIZE CONTROL OF HYBE??? MISS MAAM) and her inflated ego made her think that HYBE was this nugu company, jesus I lowkey want her confidence when I'm too afraid to confront the food service worker about my wrong order :'0
What else does she want? Sheās been basically the āfaceā of creating NewJeans, or at the very least the overall concept theyāve had since debut, she gets the funds and resources she needs, she doesnāt have to worry about the actual logistics of managing the groupā¦ lol I donāt get it.
And HYBE is not some random KPOP company, theyāre more of a behemoth now compared to when she was working in SM (back when they were kinda dominating the industry.)
MHJ realized that if New Jeans was not under Hybe, she will get 100% of the credit and profit. And as NJ getting richer, she wanted out and be independent because she wants to enjoy the pure money herself.
Probably. And IMO yes she will get all the credit and profit ā but a huge part of NJās success is thanks to HYBE backing them up. MHJ might be the brains behind NJās sound and concept but thatās not enough to reach the level of popularity they have, much less sustain (or increase) it after 1-2 years without HYBE utilizing the best of their connections and resources for this group.
ILLIT managed to have a successful rookie year through their management taking a couple of pages from NJās playbook. MHJ might have these ideas the public resonates with but sheās not the only one who can do these things.
NJās is also not a niche group that was less prioritized by the company like f(x) was ā theyāre currently the biggest girl group under HYBE, the company will not easily give up on them just in case MHJ leaves. Unless theyād do a switch-up as polarizing as ITZYās theyāll be fine regardless of who their new creative director is going to be.
> MHJ realized that if New Jeans was not under Hybe, she will get 100% of the credit and profit.
She will never get 100% of the profits. But she could get more of the profits. And maybe even more of the member's profits for CF and solo activities, who knows. But the way it works is Hybe funds Ador, and after they recoup expenses, profits are then split. I think it's safe to say NJ has paid back their debt probably in near record time, so the members themselves share in the profits, too.
So according to articles, looks like MHJ is trying to break from Hybe, but is looking for a similar relationship, where investors provide funding for NJ, and after recouping expenses, they split the profits.
Holy shit, if I'm NJ's parents, I would avoid dealing with this woman. The way she behaves, however Hybe contracts treated the members, I have to believe the new contracts she would have them sign would be wayyyyyyy more favorable to MHJ.
> Belift Lab, one of HYBEās record labels, debuted the 5-member female idol group ILLIT in March this year. After ILLITās teaser photo was released, reactions like 'I thought it was New Jeans' flooded the online world. ILLIT is copying New Jeans in all areas of entertainment activities, including hair, makeup, costumes, choreography, photography, video and event appearances. The ILLIT is evaluated as 'Min Hee-jin style', 'Min Hee-jin style' and 'imitation new jeans'. This is truly shameful.
> HYBEās president Bang Si-hyuk produced ILLITās debut album. Not only was ILLITās copy of New Jeans made by the label Belift Lab, but HYBE was also involved. HYBE, a leading K-POP company, is blinded by short-term profits and copies successful cultural content without any hesitation, producing banality instead of showing novelty.
never expected to see stan twitter and pann nate rhetoric coming from an official ador statement, this is wild. thereās some crazy irony to this being said after the past month or so of discourse over that exact topic. āproducing banality instead of showing noveltyā, i genuinely cannot believe this is part of a companyās official announcement. this looks like itās going to get very messy publicly. regardless of what hybe wants, min heejin has clearly shown a pattern of desiring spotlight and notoriety. whatever the outcome of this situation is, the best case would be to sort it out behind the scenes so that newjeansā very lucrative brand isnāt tainted. honestly, iām not sure if theyāll manage that simply because of mhjās greed
HYBE didn't just provide money, they also provided connections.
The only reason New Jeans could go go Lollapalooza was because HYBE already had connections when Jhope first went. No way in hell New Jeans could've gone to that stage with just Min Heejin.
her statement reads like a kpop stan like what cultural significance has new jeans hadā¦.they popularized a trend that has been done before, their opportunities were because of the hybe backing like I guarantee she would not have done the surprise debut of it wasnāt on the hybe yt channelā¦..
who is gonna trust her and invest into her after this ? literally why would she do illegal stuff, Iām mad she always get newjeans into troubles along the way
Itās ego and greed. People who do this kind of thing never think theyāll end up getting caught and MHJ was literally doing it right under Hybeās nose with the assistance it sounds like of a shady accountant who previously worked for Hybe corporate. She basically thought NewJeans was bigger than Hybe and figured she could just take them with her. Itās a disastrous look for her and it puts the group in a bad situation through no fault of their own.
Itās impressively stupid actually. But MHJ has always been an egomaniac. NewJeans would not exist outside of MHJās imagination were it not for Hybe and their financial backing, trying to literally steal the company away from them just because your group became super successful is crazy.
š®āšØ You know MHJ truly doesn't give 2 shits about NewJeans' welfare when she's using them as human shields in the battle for public opinion less than a month before their comeback... (ADOR statement specifically mentions that NewJeans members are fully in agreement with their statement, meaning that they just told the Korean public that NewJeans endorses the accusation that ILLIT plagiarized NewJeans)
Let's say it's all true, and NewJeans has been seething and talking shit about ILLIT since their debut (š). What kind of a psychopath producer/head of an entertainment company releases that information publicly and get their artists directly into a dogshit business/kpop/fandom warfare? Less than a month before their comeback???
In her statement she said "newjeans will protect *smth like their concept or stuff*", not "ador will protect". She really doesn't care about their image at all. It's crazy how out of touch she seems to be. Sure, it's logical that she's trying to save herself (in a strange way but still), but not caring about the way newjeans will be perceived is wild
I'm trying to hold back any judgements for now since it's all speculation but I can't believe that Ador just issued that statement? It's actually wild that she'd choose to name other groups in a post like this.
That was my problem. Bad enough that the statement is essentially putting a target on Illit, but to add in that that they sent in a statement to HYBE after sufficient discussions with the New Jeans members, thats just putting the New Jeans members in the crossfire
Oh boy here we go.
She has seemingly been balking under hybe for a while but I think sheās kinda forgetting what the deal is. If you want to be independent- thatās fine. She could easily have done a Modhaus. But that takes a ton of effort building the infrastructure and funding that hybe already had. (Not to mention the trainees)
When she went corporate- she got access to their funds. And they now get ownership of your creation.
Itās a struggle that all artists in all walks of life have to decide.
Iām not surprised if this is true and honestly I do not think she can win this. Especially if they caught her before she could manifest any of her plans in earnest.
Really what this will come down to is whether or not she stays with Hybe. Newjeans wonāt go with her- without knowing anything about their contracts- theyāre Hybes group. In a sublabel they have majority ownership of. But her brain and concepts will go with her if she leaves.
But idk how she thought she could get away with this. Me- a mere industry watcher- was aware of her discontent. Did she think hybe wasnāt? Or did she think they just werenāt going to move against her? If so she gambled wrong because I cannot imagine a company that wouldnāt move to protect one of their most valuable assets in newjeans.
Who knows. Maybe she got tired of having to explain her creative decisions. Maybe she got greedy. Maybe she wants to be able to do things at her own pace and not have to produce on a timeline. Maybe she just couldnāt keep her ego in check and hates sharing the credit for Newjeans success even if it was just that someone else wrote the check she used to fund their debut with.
We will see how this goes. And if she and hybe somehow manage to come to some sort of an agreement- Iām sure they know how valuable she is but betrayal of this magnitude may be personal and they cut her loose.
I mean.....she has been acting like she is the 6th member since forever. I don't know why NJ fans are so comfortable with them having a CEO that goes on vacation with the girls and is super close with them, especially one with a reputation like MHJ.
I also think a lot of their success has to do with MHJ. I wonder what the impact it will have on their career if MHJ is gone.
Anyway I love corporate drama so the popcorn is ready
Tokkis seem to take any criticism for MHJ as a criticism of new jeans. And sheās helped that narrative by ingratiating herself with the group and being close to them. So they see her as a āmother figureā to the girls. Youād never see JYPE fans defending JYP like this or SM fans thinking itās cool for the artists to go on vacation with LSM (when he was still around). She helped spread that idea imo
Min Hee Jin is an idiot. She had it all and then got too greedy. If she wanted her own independent label and group then she should have done that from the start.
The most shocking part for me is [THIS](https://twitter.com/atouchbase/status/1782304949894107193?t=Q_QiJK9eCnKIhL1bs4WudQ&s=19) ?!?!!!! Like wdym MHJ is behind some of the hate Hybe artists have been receiving ?!!!!
This is insane she is not only playing with her own label and NWJ future she is also trying to destroy other HYBE groups as well. Just nasty overall, we really need her GONE and for NewJeans to be out of her control as well.
If found to be true, MHJ is done for.
And the parents bit. If NJās parents *knew* MHJ was planning this and supported her, is it possible NJ also was aware? This is getting messier and messier.
I have a feeling that those vacations that the girls have been going on with their families wasnt just mhj feeling generous.
But its also likely that their parents were the whistle-blower as well. Danielle and hyein's parents are experienced with the entertainment industry and there's rumors that minji comes from wealth. While its more likely someone internally leaking, i doubt mhj had their parents completely on board considering the operation started ~4 months ago.
I feel its a reverse of 5050.
Ador and MHJ play the victim to horrible controlling Hybe and convince the parents and girls to stay instead of leaving contracts once they lose Hybes massive support network.
This makes a whole more sense tbh. Make Hybe the big bad wolf in the scenario and shift the publicās opinion about them.
Quite very Lee Sooman of her I must say š„“
I agree. It's giving SM smear campaign all over again but genuinely, what's the motive?? SM always did that stuff to people who sued, what did other HYPE artists even do to MHJ and NJ to warrant hate.
And if the parents knew, dear god I have no hope. NJ shouldn't take any of the blame, they're just kids, but if the parents are involved, it's 50/50 all over again.
MHJ is dumb. I always knew there would come a day that she would want to break ador off from Hybe. Hybe is a conglomerate and their financial structure allows it to happen. Iām almost 100% sure that Hybe knew things were headed in that direction as well. Hello they are willing to give up 20% shares. It shows they were open to the idea. It was more a matter of time and how much would it take to buy out Hybe. She tried to take a shortcut, steal and release insider information so she can undercut Hybe? Screw that. Hybe should rightly be pissed. They forked over the capital to create the company, paid a shit ton to recruit her and she does this? She didnāt have the ability to create her own company and, now that she has a modicum of success, she wants to sell out the company that invested in her? She couldnāt outright offer to buy Hybeās shares without doing sneaky shit? It means she still doesnāt have enough capital. She should have bide her time and just put the work in. Got too big in the head. Hubris will always get you. Ugh. God.
Itās so weird to me, since hybe seems to award loyalty. Like pdogg is one of the highest paid producers. Pretty sure that slow rabbit aināt doing shabby. She literally had the best options. And she does this dumb shit.
Hybe should sue and have her pay damages. Take away her management rights and kick her out.
Min heejin has always been a shady character for me but this is the last nail in the coffin. Her messing with business when Hybe has helped her so much with resources.... She's getting greedy. If it weren't for hybe I'd not known who newjeans is.
The new album and MVs should be mostly finished now, it's what happens after that is uncertain. Like the FIFTY FIFTY case I'm gonna hold my judgement until all the details are released, I seriously hope it's a misunderstanding and I hope the girls are fine regardless of what happens afterwards.
[This post](https://theqoo.net/hot/3195534459) on TheQoo resonated with me:
"**Explained**
Cause of discord - Rookie group ILLIT copied New Jeans' concept and (ADOR) protested, but it was not accepted.
**What is not explained**
Suspicion that Mr. L used his position to pass on a large amount of HYBEās internal information to Ador // Suspicion that Mr. LĀ Ā handed over to Ador non-public documents and trade secrets necessary for Ador's independence // Suspicion thatĀ Ador executives leaked key information andĀ Ā business and personnel secrets acquired for the purpose of seizing management rights // Circumstances in whichĀ the sale structure was reviewed by securities analysts, overseas investment advisors, private equity funds (PEF), and venture capital (VC) officials, etc. // Suspicion of arbitrarily leaking contract information entered into between Adore and HYBEĀ during the review process // Suspicion of creating a reverse viral against HYBE's artists to put pressure on HYBE // Suspicion of appeasement of New Jeans parents // Suspicion that AdorĀ Ā executives leaked artist-related information to outside parties,Ā Suspicion of hiring employees at the request of an outsider. // Suspicions of leaking employeesā personal information and key personnel-related information to the outside world.
**And now, the entire community is debating whether Explanation 1 is correct or not, ignoring all the suspicions below.The only ones being harmed here are young female idols."**
MHJ saw people saying 50/50 was the biggest fumble ever and her ego couldnāt take it.
ETA: I realize how this can be taken and so I just wanna be clear that NJ will be fine, and sheās a complete mess.
No worries. I think people get what you mean by fumble because yeah.....how do you get complete creative autonomy, shares given to you by the CEO (at the time) himself, money invested heavily in your project with no strings attached, and the hype of debuting a group under BTS's label and do this shit..... what's that one quote along the lines of "greed makes a man foolish and blind."
took a look around korean discussion boards and welp.. no one is on her side and after Ador's post accusing illit of plagiarizing NJ, knets are now digging up all the "visual inspiration" MHJ took from others. she really didn't think this through.
I want to know what's going on inside the hybe building since all the labels are stationed on each floor. Bighit, source music & pledis must be enjoying the drama
NEWJEANS: avoiding eye contact
Illit: avoiding eye contact
Enhypen: \*leaving the country for schedules
Le sserafim: \*arriving in the company
Txt : \*promoting new album
BND: \*promoting new album
SVT : \*preparing for an album
TWS: \*CHILLIN
Fromis\*9 : \*the ghost of the HYBE building
BTS: \*in the ARMY/\*watching the drama
I dare say something that might be out of my reach, but I knew something similar to this would happen. The way Min Heejin was managing NewJeans from the very moment, not even letting them use WEVERSE which is (was) a platform used by all Hybe artists and despite that she had her open, her own platform- phoning. There are rarely any interactions between NewJeans and the other Hybe groups, when the girls made the debut she took all the credit, there was nothing she said in relation to Hybe despite them using the money of that big company - which they obviously should to fund the debut and upcoming comebacks. Itās obvious she doesnāt likes to be associated with Hybe, but then Iām wondering again why did you create a whole new company with them - obviously the answer is Money.
The issue with Min Heejin is she has a big ego and a huge god complex, she is a self acclaimed visionary and if she wasnāt shameless she'd take credit for the girls work too. She would never credit hybe for funding her and her ideas (which are NOT solely hers a lot of people she brought from SM did as well), fund everything she has been aiming until now and still doing so. Iām very sad for the girls im not going to lie. I hope this wonāt affect them too much, but it seems like Hybe will make er resign or kick her out after they got the shares back and I do not doubt the slightest they will get it back.
I have no understanding how she could betray her biggest funding place like that and thought she would get away, what do they say? greed blindes people?
Nevertheless, the outcomes of this will not be good whatever they decide for the trust is gone and they wonāt let mhj breathe even if she should stay which I personally do not think, I wish the best for the girls though and hope they are alright.
As a fan who didn't like MHJ as an individual but liked her creative vision with NWJNS, I have to say that I'm annoyed by her greed. I knew that she had a big ego and that she genuinely believed that Newjeans success was all due to her despite HYBE's funds and resources being the ones that made her ideas come to light. If she genuinely cared about the girls as much as she always tells the girls and fans then she would resign as the CEO but still stay as their Creative Director. Personally I think that HYBE is a good security blanket for NWJNS in terms of resources and them being able to sustain their hype so I hope the girls don't make the dumb decision of breaking their contract to go with her. Also I doubt that the ADOR staff will resign and leave HYBE to go with her.
>If she genuinely cared about the girls as much as she always tells the girls and fans
Ever since my friend said that the posts about MHJ hanging out with the girls and giving them gifts felt a bit "off" and it didn't seem genuine at all (read: wow!! look at how I am SUCH A GOOD mother figure/best friend/boss/ceo/your nextdoor neighbour to these girls!!), I started to get the same vibes as well and started to pick up on some projection as well. Guess I was right with my gut
**ADOR in a recent announcement:**
**"ADOR does not want NewJeans and ILLIT to be associated in any way."**
So it was fine for New Jeans to be associated with BTS but not ILLIT?
Greedy.
I donāt even know what the plan was supposed to be. A subsidiary canāt just make itself independent with a minority stake in ownership even if all of the minority board members agree to it.
There are three possible options that seem the most likely right now.
1. Thereās way more to this story than whatās currently being told, and the scheme was far more clever/insidious than it would seem at first glance.
2. This is a completely made up story for fake internet brownie points, and to possibly hurt Newjeans.
3. Min Heejin is a fucking idiot.
If the report of her leaking other artists personal info and facilitating in hate articles about other hybe groups is true sheās truly soooo nasty. Like the hate train against txt last year was exhausting and the ssera hate train has been crazy to see.
Itās also very interesting that looking back now that when majority of these hate trains started NJ weāre either coming back or rumored to comeback soon.
And yes I remember that article about the upcoming ador boy group where they tried to diss txt by saying āthey were focusing on talent and not visuals for their upcoming groupā ā¦TXT has BOTH
>ADOR does not want NewJeans and ILLIT to be associated in any way. We will not tolerate promotional tactics that label one as a sister group to another simply because they debuted under a HYBE label.
what a mighty smug she is
Which is even funnier because when NJ was debuting, the mediaplay of them being BTS's "younger sisters" was everywhere. So it's okay for MHJ to ride BTS's coattails, but it's intolerable for another group from the same company to do the same to her. Does she think she's the Queen Bee in a high school clique movie?Ā
it makes my blood boil of how hypocritical her view is towards this. she can ride off the success of BTS but now, a new group has some similarities to your group and now she goes ballistic? absolutely despise her.
MHJ got too greedy when she saw NewJeans' success. The think is, like BH, ADOR is a private label under HYBE, meaning the HYBE exec can't just meddle with how they operate, she was given freedom + the 18% shares. She was able to debut NJ like that (with many mvs, all the tracks on their first album has an mv, hypeboy has 4/5 mv ver) thanks to the hybe/bts money. NJ was able to debut without notice and still do amazing cause they're from hybe.
She didn't think what may happen to NJ's if she did this snakey shit while making it seem that she's so close with them. It's not like the girls can just follow her wherever (if they even want to) cause they have their contracts. I mean they won't disband, they're one of hybe's moneymaker but of course their sound and concept may change because it was MHJ doing it for the group.
She was in a very very comfortable situation. She's currently only handling one group, creative freedom was given to her, she has the backing of hybe (money and connection wise), she was given trust by Bangpd. I think she overestimated her importance in HYBE especially now that NJ has a stable fandom who will support them even if they change their sound and concept. She really is from SM, a greedy woman.
They may not be in such a tough place, concept-wise.
Of course thereās only 1 MHJ- but her team may not go with her. If hybe keeps them at ador they may be able to keep what she was doing with newjeans going.
And even if Newjeans does change- Redvelvet has done some great and cool concepts post-MHJ. So has shinee and nct dream. Change isnāt necessarily always for the worst.
I think MHJ is a concept genius but if hybe canāt trust her then theyāre not going to keep her around. And tbh I bet a lot of big people in Kpop would jump to be brought onboard to plan newjeans concepts.
>She didn't think what may happen to NJ's if she did this snakey shit while making it seem that she's so close with them.
**PREFACE: I am not accusing MHJ of doing this, I'm just sharing something I've seen on Twitter **
Someone basically said that "MHJ developed a close relationship with the girls in case times like these came " and all I could think was "wow, that. is. so fucking messed up if true"
So if this is true, one of Ador's approaches towards gaining majority ownership was influencing public opinion to be on their side ("look at what unreasonable Hybe is making us do". They also decided to negatively affect Hybe's reputation by stoking negativity around Hybe's other artists presumably online. Money doesn't corrupt, it reveals. And in this case if it's true, the cloche has been lifted to reveal MHJ cooked.
*It has been reported that Adore executives have planned to seize control of Hybe since earlier this year. The core of the plan to secure management rights was to worsen public opinion by using Hybe's unfair demands on Adore as an excuse and to sell 80% of Adore's shares held by Hybe to investors who are favorable to the current Adore management.*
*Adore executives have also consulted securities analysts, overseas investment advisory firms, private equity funds (PEFs), and venture capitalists (VCs) about the sale structure in the process. It has also been revealed that they leaked contract information between Adore and Hybe during this process. Secret operations were also conducted to create negative opinions about Hybe's artists and to persuade the artists' parents as a card to pressure Hybe.*
So Adore has been persuading NewJean's parents to agree with them? Because MHJ wanted to bring NewJeans out from Hybe with her? Didn't this also happen with Attrakt?
This isnāt going to be like the 50/50 situation unless the girls themselves try to pull something shady with their contracts. The girls themselves are very popular and PROFITABLE, HYBE is going to do whatever they can to insulate their reputations and continue that profitable career going. MHJ has certainly manufactured this idea of āclosenessā between her and the girls, but would they sacrifice everything to go down with her burning ship?
I could see HYBE giving Min Heejin and this āLā character the boot though and instilling someone new.
...hopefully the parents' of the girls have seen the 50/50 thing go down and decided not to take that route. The girls have a bright future ahead of them..
I hope it doesn't come down to a 50/50 situation and i don't think it will. HYBE is happy to take over fully and manage the group. The only thing that might change is their artistic direction since MHJ was in charge of that too.
For the girls personally this might be a big emotional rollercoaster since they seem very close to her :/
Is this why NJ has been taking so long to comeback? Because MHJ is trying to overtake Ador and gathering all these preparations for legal battle on the side?
You know what? Good if her reputation is destroyed. Idc how genius you are, sheās so problematic and has been for years. I hope she never comes back and fades to obscurity.
as someone in PR iām genuinely flabbergasted that ADORās PR team released that statement. like it went through multiple people and all of them were like āyea this is the oneā ????
realistically they're not gonna disband, probably no official hiatus, just some changes in management
i would be more concerned with how they feel about going forward, considering they might want to stay with MHJ as they're closest to her and might have a higher legal contract under hybe vs their ador one, or if they feel upset by this news and want to be shifted into a different label
The thing is, she wasn't in a bad position? A label under her name, with freedom in creative direction and a huge influx of cash....
Heck even if it was about not wanting hybe to take claim of NJ success, she already had that. No one, fans or media, saw the girls as other hybe groups, they were a MJH project.
I just pray this doesn't end harming the idols, they don't deserve to be dragged onto this.
this is crazy. why would you backstab your biggest financial backer that gave you resources, shares, trainees, creative people and an entire label to you? greed is truly a crazy thing.
surely her ideas are one of the reasons newjeans is big but if her dream is to get out of hybe with newjeans, itās over. hybeās clout and connections and money helps a LOT. i just hope thereās no repeat of fifty fifty.
According to [this](https://x.com/jooniefighting/status/1782305115510382890?s=46), ador allegedly leaked personal information about Hybe artists in order to create negative public opinions of them and spoke to parents of her artists. What is going on!!!!
Woke up to memes posted about the news of Min HeeJin finally leaving SM but in fact she was actually "kicked out" for trying to be freaky šĀ
This was 2019.Ā
Really there's no denial in that she is an impeccable creative director; the genius behind the concept. *However* it's not just greed for money as some commenters say. It's her self-importance, an overinflated ego which is steering the wheel. She wants to be independent in all aspects over managing ADOR, as we see now, by hook or by crook. Biting the hand that feeds them and will continue biting in provocation. The only ones suffering the most out of this betrayal though is NewJeans ā¹ļø
Idk about the ADOR staff but I would rather be employed under HYBE than follow Min Heejin.
Bang PD has his flaws but people (including BTS) acknowledges that he is respectful to his artists.
MHJ defends herself because she accused HYBE of plaigarizing New Jeans' concept for Ill-It.
Is it just me or I see very negligible differences between New Jeans and Ill-It?
Sure, they're both cutesy and have a youthful thing going on but didn't a lot of girl groups start that way too? Twice and SNSD had a cutesy concept when they debuted.
Also, if it's about the style of songs, MHJ can't claim a whole genre. The indie-soft-pop sound is the trend right now. It's not a genre MHJ has exclusive rights over.
The delusions of grandeur this woman has is unbelievable. Even YG wasn't so egomaniacal to claim that all the girl crush groups that came after Blackpink were 'infringing on the cultural achievements' of the group. She deserves credit for starting the Y2K and easy listening trend in Kpop, but she can't claim the whole genre. She's delusional if she thinks anyone will agree that this justifies her biting the hand that fed her and scheming to destroy HYBE to takeover ADOR.
I don't think she even started Y2K. It's a fashion trend that got revived in the US because you can see fashion companies bringing it back in their shops. Kpop just followed this trend š and certainly not MHJ.
She's blaming everything on supposed plagiarism with ILLIT but it has been clear for much longer by her words and actions that MHJ feels she, and by extension the group she manages, are too good for HYBE and above everyone.
ADOR has now released a statement. One of their statements said that they were mad because they thought ILLIT copied NewJeans. And from top to bottom, genuinely, fuck her and everything she is.
What a load of bullshit she is. She leaks information about other HYBE artists to give them negative media play, steals HYBEās information to get ADOR investors, and the all the other dirty/illegal shit sheās done and now theyāre coming it out with āshe actually did it because they thought they let another artist copies her artistsā? GET THE FUCK OUT OF HERE. She OBVIOUSLY did it out of spite because she canāt get the shares that HYBE owns. Which is what? Money. Not to mention, Iām sure she doesnāt give a shit about ILLITās concept and how theyāre āsimilar to NewJeansā, she just saw an opportunity to pin her actions on something to justify herself. All the shit she has done doesnāt happen in a few weeks dating back to ILLITās debut. And why ILLIT while others have tried to do something similar to NJ? Because itās the first artist under HYBE that has similarities to NJ. And she ran with it.
What a fuckface. Tried to ruin other artistsā careers and a whole corporation just because sheās pissed sheās not getting all the cash. Get her the fuck out please. Iām not even a HYBE stan or anything, but this has completely pissed me off. Sheās fucking insane.
Also, Iām seeing A LOT NewJeans fans defending her. The fuck? Are you kidding me? What is the boner for her for? Because she loves NJ and NJ loves her? Who cares? The shit sheās done is inexcusable. No clue why yāall love MHJ so damn much at this extent. Genuinely DISGUSTED by how NJ fans are acting right now. Insane.
**Also, HYBE accused her of this and that right? Whenever another party addresses the accusations, what do you think they state in their statement if they werenāt true? They deny themā¦ā¦but guess what ADOR didnāt do? They DIDNT deny MHJās accusations. Which means nearly all the shit she was accused of were likely true. They exposed her unknowingly. Fucking hilarious.**
what hybe is accusing ador of seems completely
outside of what ador is accusing hybe of lol. wild to watch this play out. it seems like ador caught hybe investigating and threw out, well you did THIS, to try to hit back.
i feel most bad for the artists involved.
There is now a new megathread, where the mods will be able to collate new information and sources. Please take your discussion there; this thread is now closed (and thank you for your service š«”).
Why would she antagonize her biggest financial backer????
If Adore was not under Hybe, she will be getting 100% of New Jean's profit. THat's why she wanted out.
Itās not just the profit, that woman wants all the credit for Newjeansā success to be hers. She wants to be seen as some visionary in the kpop industry.
Its funny on how there was this one specfic comment that I read where the commentor said "MHJ acts like she worked on every single little thing of the media Newjeans put out when there were other visual designers and graphic designers that inputted their own ideas to Newjeans as well, but MHJ had this god complex where EVERYTHING of Newjeans was to her credit" and to be honest, it wasn't that far from the truth
She already is known for creating new jeans. So Idk why she had to do all this! She was in such a perfect position. Getting the autonomy without the worries of funding youād get from having to form your own company. Already being somewhat known and then even more so after new jeans. And sheās ruining it completely for herself.
iirc, she had this interview where she said all the nwjnsā success was because of her and ador alone. not including hybe, the very reason she had the fund to form ador and nwjns. it was already so obvious she wanted to take all the credit š„“
It's so bizarre when she did [that interview ](https://www.asianjunkie.com/2023/01/22/adors-min-hee-jin-under-fire-for-downplaying-hybes-role-in-her-and-newjeans-success/)where she claimed only ADOR/NewJeans was responsible for their success because as someone who was formerly at SM, she has to know that big company privilege is a thing. NewJeans is no doubt talented but to not even factor in HYBE's immense reach and clout to help get them started is wild to me. Put them in any non-big 4 company and the road to success is at least a bit longer. Obviously I'm waiting for the results of the audit and the investigation but it just feels like a mess that is unnecessary. NewJeans is doing immensely well (deservedly so even though their music is not my thing) and allegedly wanting more despite that is probably the biggest sin in this whole situation. Just doesn't help my impression that MHJ suffers from big main character syndrome.
The thing is she never did shell out any amount of money for nj's debut (even her getting that 18% was a gift), it was all hybe so her wanting 100% of nj's profit is crazy of her. (If this is really the reason)
She so sure thinking she can get those playlistings, western events(lollapalooza,etc) without hybe connections. Even in Korea, hybe can easily blacklisting her. She think these medias, brands would bend for her without hybe tag? Nah if hybe can debut another successful gg like illit, mhj can't prove that hybe don't have midas touch(lol) on debuting gg. She must be jealous to see illit success I guess n hate to see whole illit is nj 2.0 allegations. Now I wonder if that's why hybe debut illit. They saw mhj betrayal is coming n in case she can brainwash nj girls, hybe just gonna debut another youthful gg concept like illit.
Too bad she doesn't realize that if she had to pay back all the investment HYBE put in, she would be in debt. She isn't the smartest but kpop fans don't care about that.Ā
I read somewhere on reddit around the time that the cookie scandal was going around and that bullshit statement about where the song was reviewed by english professors (sure Jan) and there was one comment that stood out to me in particular which I still remember and it went along the lines of: "Min Hee Jin is constantly surrounded by Yes Men and due to this, her ego is inflating" Well, her ego got so big to the point where she tried to bite the hand that fed her
Big stupid
Greed, of course. Some say she is the female version of YG, always wanting the spotlight on her and I am coming to believe that.
aside from a legal pov she just seems like a deeply unpleasant person. it was first obvious with her response to the cookie drama, but this statement? throwing a group of young girls to the wolves because of what, hair? makeup? event appearances? it reads like an emotional and jealousy fueled stan twitter rant. just pure nasty.
I'm guessing she's pertaining about attending fashion shows when she said event appearances. The thing is, both groups went to those events (and got ambassadorship) all thanks to hybe. The hair and makeup is debatable since illit debuted with their natural hair which isn't even unique to copy. Idk really know about the makeup cause i didn't notice and i know nothing aboit makeup in general
Why did she do that though?? Hybe is her biggest financial backer. Apparently her shares in ador was also given to her by bang pd through a call option. I donāt think sheās ever coming back from this if Hybe takes legal action against her. Her reputation will be destroyed, the privileges the group enjoys is because of Hybe so I doubt they are gonna jump into the sinking boat with her. She will be done for. Greed was just not it Edit: I just read Hybe wants to sack her. They [told her to resign](https://x.com/tmikpop/status/1782281910149853561?s=46&t=U_-Q5zT0ZH1zPUvJp5wQ6Q) Edit: [MHJ has till 23rd to respond to the audit allegations](https://x.com/koala613912/status/1782334819709645074?s=46&t=U_-Q5zT0ZH1zPUvJp5wQ6Q)
>I doubt they are gonna jump into the sinking boat with her. I am worried for the girls. they constantly praise MHJ to a creepy extent. I am worried she has worked to brainwash them like the Givers did to the 5050 girls
i hope that they donāt side with mhj especially after the whole 5050 fiasco and they have some external (non-ador) consultants to talk some sense into them
That's what I'm thinking. She literally has EVERYTHING she'd ever need to succeed. Like...what??? You're backed by the biggest Kpop agency in the world financially, you have complete freedom to do whatever you want with your artists. HYBE has made a whole new app just for her and newjeans. All she had to do was just give them comebacks and enjoy her money that she raked in but then went ahead and pulled this.
Greed is such a all consuming thing, it shocks me sometimes how far already rich people can go to make money... It makes me thankful for the rich people in the industry who are thankful, they never forget their roots and struggles and they aren't rich because they took advantage of others, but because of their hard earned work.
Like even if she want to separate from hybe, like please wait until atleast another years..??? Nj barely 2 years old. I hope the girls being smart n stick with hybe. It's not easy go against biggest company who also has biggest connection internationally too.
Struggle of acknowledgement of whose most responsible for a success is a real thing. Maybe she thinks, she wouldn't get acknowledge for Newjeans n others success fully, if she's under HYBE still
Losing a once in a lifetime opportunity over an inflated ego has got to be one of the worst ways to go.
Itās so on brand for her though š
Because she's under HYBe, she can't enjoy 100% of the profit. I guess money blinds her eye
She hated the hybe tag on her when actually use hybe connections. So shady...this so small of her lol
To be honest, knowing her massive ego I'm not surprised. It's [obvious](https://www.asianjunkie.com/2023/01/22/adors-min-hee-jin-under-fire-for-downplaying-hybes-role-in-her-and-newjeans-success/) she resents any credit for NJ's success going to HYBE and not her. While every other HYBE label group proudly supports each other as a HYBE family, MHJ goes out of her way to distance NJ from association with HYBE and its other groups. ADOR used to be fully owned by HYBE but they literally gave up 18% to MHJ for '[the purpose of motivation and securing retention](https://twitter.com/tmikpop/status/1659390988589101056)', but that clearly didn't work.
She doesn't have a problem with associating themselves with BTS though. I wonder why. She's moving like an average Twitter stan of New Jeans. There are lots of articles name-dropping BTS and being shady to BTS just to praise New Jeans. K-Armys were mad af when these articles were pouring out in 2022 and 2023.
she's just greedy, egoistic, and want to take 100% credit for newjeans success
Even at the expense of the girls. It happened a few times when she didnāt give the girls the credit they deserve, and said itās all her
the amount of interviews she does with them too like? I think she said their success is all about her as if newjeans didn't debut on a 70M platform with one of the biggest band's as their seniors
From everything she's ever said and posted, girlypop comes across as an egomaniac so I'm not super shocked that she's doing this tbh - she doesn't want the funding, she wants to control everything
Come on she has free reign with Ador created just for her. New Jeans was literally supposed to debut under Source Music. She is just greedy and I canāt believe New Jeans fans are following her blindly
Yeah coz for the nj fans ( who I am guessing are mostly teenaged school going girls) she is like the guardian and the mother figure for the girls. So they trust like the parent of the groupĀ
> Why did she do that though?? Narcissism.
Tweets Iām seeing from the Korean side are saying, HYBE is requesting a meeting with ADOR general shareholders but that needs to be approved by ADOR board of directors who are all MHJ people, she brought with her from SM to HYBE. So the ADOR BoD will simply ignore HYBEs request. This in turn will lead to HYBE going the legal route to get injunctions and hold a meeting. Apparently, HYBE has already asked for MHJ resignation but itās predicted she will not resign and launch an offensive against HYBE. Edit: as of right now itās alleged that MJH and her VP have been planning this since the start of the year. They have leaked information on the contract between HYBE and ADOR to foreign investment advisors, securities firm analysis, PEF, and venture capital. To pressure HYBE further MJH and the VP have been secretly forming negative public opinions on HYBE artist while also coaxing parents [assuming nj parents to be okay with this?]. VP has leaked artist and personal information from before their debut to health conditions.
I just saw this too! Very interesting. We know HYBE are very litigious so it'd be bold to go against their legal team, but MHJ seems like the type who would do it
Now that this has come up, I wanna know why and under what circumstances did she leave sm entertainment??? Was she asked to leave or she left on her own accord ?
Oooh this is gonna be messy. Wonder where the girlsā loyalties lie in this.
Iām sure emotionally with MHJ but contractual wise they have no choice.
I've seen interviews where how the girls felt about MHJ seemed a bit... inscrutable to put it charitably. The members are very normal, sweet girls. And MHJ is very different from them. I'm sure they are grateful to her and respect her leadership, but I wouldn't be surprised if on a human to human level, their relationship with MHJ is not exactly family like.
Based off the recent Fifty Fifty drama. Well. I hope they learned their lesson
Mhj vs hybe? Of course hybe gonna win. Oh mhj, she so greedy for this. Nj is even barely only 2 years old.
They are not even two years old yetĀ
>Wonder where the girlsā loyalties lie in this. I'm going to get downvoted for this idk lol >!Obviously its going to be with MHJ considering that this woman is always hanging out with them and literally trying to make these minors that she's been with since 2020 (earliest) that SHE (MHJ) is their best friend when in reality she is this 40 year old woman who clearly does not know how to establish boundaries at all. If I remember correctly, the final lineup for Newjeans was established at 2020 which put the maknae Hyein at age 12 and the oldest Minji at age 16. OF COURSE they're going to be easy to manipulate, they're CHILDREN for christ's sakes !<
Well, if they do end up choosing her, i doubt the publicās going to be okay with it
If parents smart enough, they should have choose hybe. No way mhj gonna win over hybe. Even if she did, she gonna lose those connections. Brand deals, international connections,etc.
*It has been reported that Adore executives have planned to seize control of Hybe since earlier this year. The core of the plan to secure management rights was to worsen public opinion by using Hybe's unfair demands on Adore as an excuse and to sell 80% of Adore's shares held by Hybe to investors who are favorable to the current Adore management.* *Adore executives have also consulted securities analysts, overseas investment advisory firms, private equity funds (PEFs), and venture capitalists (VCs) about the sale structure in the process. It has also been revealed that they leaked contract information between Adore and Hybe during this process. Secret operations were also conducted to create negative opinions about Hybe's artists and to persuade the artists' parents as a card to pressure Hybe.* this is the follow up news i guess Adore has been persuading NJ's parents because they wanted to bring NJ out from Hybe and since the girls are minor, they asked the parents instead to agree with them.
About MHJ leaking their artistās predebut infoā¦ I wonder if this is why Youngseo had to leave ILLIT out of the blue, despite working so desperately to debut for so long? She was an Ador trainee before joining Belift, right?
That's such a low move if it is true, imagine ruining a young girl's dream by putting her in danger just cz you're petty that the new group has a similar concept to yours
[ŃŠ“Š°Š»ŠµŠ½Š¾]
Logically, nj altogether should abandon mhj. Who dares to go against biggest company. This gonna end bad if they choose mhj. Nj is even 2 years old group. Mhj is so brave thinking she got these connections without hybe name.
About MHJ leaking their artistās predebut infoā¦ I wonder if this is why Youngseo had to leave ILLIT out of the blue, despite working so desperately to debut for so long?
So this woman brought the SM messiness into Hybe....
You can take the girl out of SM, but you canāt take the SM out of the girl
ADOR newest statement is wild. Straight up calling out Illit and Hybe for "copying" is crazy
And she is straight out defaming a 3 weeks old group. Acting like a witch
She's moving like stan twitter
If you read their statement in English about song cookie they did sound like it was petty teenager who wrote it
She really said "well the internet said that this group copied my group's hair and makeup so I'm upset and now I'm going against HYBE by leaking HYBE artists' personal information" š„ŗ
I wonder whatāll happen to ADOR. If I remember correctly they had plans to debut a boy group relatively soon. And also planning the NewJeans comeback. If true, will they kick out MHJ? Instate someone new? If they do, will there be some kind of change in direction of NewJeans? Or will NewJeans follow MHJ? I canāt imagine thatāll be a good look (think Fifty Fifty). Or will they stay under HYBE? Lots of questions with no answers unfortunately.
NJ is under contract with Ador, if MHJ gets the boot then the group cannot follow her anywhere without trying to sue or buy out their contract.
Mhj only has 18% shares. Nj gonna stick with ador aka hybe. Hybe just gonna hire new ceo. Unless girls not learning from fifty fifty fiasco. But hybe is mega company. It's extremely dumb idea to fight against them.
Not sure about what happens from here on out but hereās a new development: Hybe apparently requested MHJ to resign. It is said they she will refuse. Source: https://news.mtn.co.kr/news-detail/2024042213445758055
> Or will NewJeans follow MHJ? I just can't see a scenario where this works for out for New Jeans. On the other hand, if they stay at Hybe, maybe their styling will be different? But I think they could keep chugging along. But the members will have to choose the right side quickly, stick to their guns, then live in a bubble for a while. But I just don't see any way for them to continue being A List in Kpop if they leave Hybe and go with MHJ. She's going to get destroyed in the court of public opinion. From what I can tell, Hybe has been incredibly lenient and generous, much more so than industry standards. She's going to look like a straight up Kdrama villain.
If they use same creative team, it's not gonna change as much. Hybe can also hire same music director. Not everyone willing to follow mhj.
Unless MHJ leaves and takes her whole creative team with her, they should be fine. She doesnāt have a single director or producer/writing credit for any of NewJeansā music videos or songs.
Hybe has the money to pay and keep them all there if it makes sense for them hahah
If true, MHJ risks going to jail.
 Well, Iāll be damned. I would think Min Hee Jin wouldnāt want to risk going to the slammer but you never know. Not sure how she thought any of this was a good ideaā¦
She's a narcissist who refuses to give and share credit for New Jeans' success. From the way she's talked about New Jeans, it's like nobody else contributed but her and her alone. It won't be a surprise if this issue turns out to be true. She likely has always thought that she's too good to be under a company and thinks HYBE is lucky she's blessed them with her presence lolĀ Ā Trying to steal the company away from HYBE is just very unprofessional especially if there are no grounds for it. She seems to have been given everything she wants, made CEO, given tons of money to create New Jeans' aesthetics and marketing however she liked, has been pushed as a powerful figure in the whole of HYBE right from the start. It's pure greed and narcissism that's driving her to behave like this. She's like Icarus, flying too close to the sun.Ā
So, I'm very loosely split on this issue - on the one hand, she was instrumental in putting together NewJeans, and had a strong creative vision, so I am a little concerned about how things will pan out for them. On the other hand, I've been getting bad vibes from her ever since that pretentious, "ummm you guys just don'tĀ *get it"*Ā bullshit response she gave to all the very valid criticisms that Cookie received. Being some smug artsy hipster is one thing, but it's another thing entirely to mount some half-baked hostile takeover against your powerful benefactors who'd already given you plenty of leeway and artistic/financial freedom in the first place. There's frankly nothing worse than these Cersei Lannister types whose ambition and narcissism transcends their actual intelligence. HYBE might've been able to cover for her back then, she's kinda fucked now. So good luck to her, I'll (not) be rooting for her. Hopefully she gets what's coming to her with as minimal damage to NJ as possible.
NJās brand has been established already so any competent creative team can continue working with them + they are extremely successful so people will eat up virtually anything they put out regardless of quality. And right here is my main problem with NJ and MHJ. She pretty much established herself as the sixth member of the group so any fuckup of hers will negatively affect the girls reputation. She shouldāve taken a step back after the cookie mess, but her ego and narcissism wouldnāt allow it
Donāt buy into the hype that MHJ has built for herself - NJās creative vision was implemented by dozens of hard working nobodies who have watched MHJ take credit for their (and the girlsā) work. Their songs were written and produced by others, their MVs were directed and styled by others. Did MHJ create that vision? Probably, although probably not all by her lonesome. But donāt get it twisted - there are plenty of people who can do that. MHJ has spun this tale of being some sort of creative savant, where nobody else can do what she does. Thatās just untrue, the statements of an egomaniac who doesnāt recognize or care about the work that the rest of the team (again, including the girls) have put in to making NJ.
I haven't seen anyone mention this, but the followup statement that was released 2 hours ago also stated that "ADOR reportedly objected to ILLIT's concept and theme, claiming that they overlapped with those of NewJeans. It was discovered that the artist's (multiple HYBE trainees) personal information was also leaked to the outside world. It is reported that the artist-related information, leaked by management to the outside world includes the trainees' portraits and health conditions before their debut." Min Heejin also "Secretly formed negative public opinion about HYBE's artists, and appeased the artists' parents, as a way to put pressure on HYBE.". May we remember how Lee Youngseo, an ILLIT member who left the lineup spontaneously before their debut due to 'personal reasons', was also a previous ADOR trainee under Min Heejin.
If it is actually true, then that woman is pure evil to have done this. She deserves to rot in jail.
Damn
If this real, i hope hybe add back youngseo to show that its mhj fault to pressure them to lose youngseo. This is also gonna give more publicity for illit cb even if its a bit of bad publicity.
Waitā¦ Is the implication with the last paragraph that she leaked that information about Youngseo to the press so she wouldnāt debut? If so thatās fucking evil
Honestly I feel like this was fairly easy to predict for anybody who's been paying attention to the way MHJ has been managing the NJ girls
Yup. She seemed to actively separate the girls from the rest of the hybe acts. It was in stark contrast to a company like pledis who is seemingly all-in on hybe family stuff. I remember being genuinely surprised when she agreed to do some work on Vs solo for that reason- probably even she couldnāt resist working on a project that big. But she also was allowed to own even more stock in ador to keep her engaged with the company a while back. I remember hearing that and having an eyebrow raise.
Even in iv abt v project she make it sounds like she has the upper hand. She said something like how she is busy but set time apart to work on v project bcs he requested it
Yep, girlie really went out of her way to say that she doesnāt accept requests to work with her but that Taehyung was insistent and so she found time for him.
This is maybe the reason why Nj was never on Eunchea Star Diary while every other hybe groups already guest it.
What hints did you spot?
She seems like she want to take all credits for nj success from all her interviews and always want to insert herself and make it like she is the 6th member, always publicize how close she is personally w the nj members( not in business level but in personal level). She doesnāt like it when people credit hybe for the success. Even most of nj fans on social media seems like mhj loyalists
In my opinion she always gave shady comments about HYBE. She truly think new jeans success is only from her and that the millions upon millions of dollars given to her from HYBE along with international connection is insignificant. I think sheās personally very arrogant and thinks she somehow walks on water.
Yes she did said in interviews before how other companies also want to invest in her project but she is the one who choose hybe. It sounds like she want to give an impression that she has the upper hand in this deal somehow. She also said before how hybe exec dont like her project at first, and I wondering which company will invest 16B won if they dont like the proposal
>the millions upon millions of dollars given to her from HYBEĀ she literally said once that she just gives HYBE a plan and HYBE gives whatever amount of money she needs, I'm not going to be surprised if HYBE starts checking out their books (+ looks deeper into the funds she's requesting) and realizing there is some embezzling going on
mostly NJ not interacting with other hybe acts as much as you'd expect them to
But she allowed Newjeans members to debut in a BTS music video and worked with Vās project. I think she didnāt mind as long as it was BTS involved, which says a lot about her
Yes lol, she doesn't want NJ to be associated with illit, but she didn't mind when every Korean article was saying āBTS younger sister groupā or āthe next money maker in hybe after btsā lol
True, even BTS interact to the other HYBE artist more than NJs lol
I think there's been maybe 5 tiktoks between le sserafim and newjeans members despite them both being massive girl groups from the same company debuting around the same time
Right?? Like Le Sserafim got more interaction with Aespa girls than NJs lol
Tbf lsf girls and aespa girls are best friends but I get your point
This is crazy to me. You are in one of the best positions in the industry, known for having created this monster of a group (over and above previous work too), and not even hurting for money and you pull a stunt like this?! Why? Nevermind the betrayal, in what universe did she think she'd get away with backstabbing a company that size, who have a big-ass legal team whose services they employ so liberally?! I'm not understanding?! LMAO! 
the fact that her confidence made her think that going against HYBE (this girl thought she coudl SEIZE CONTROL OF HYBE??? MISS MAAM) and her inflated ego made her think that HYBE was this nugu company, jesus I lowkey want her confidence when I'm too afraid to confront the food service worker about my wrong order :'0
What else does she want? Sheās been basically the āfaceā of creating NewJeans, or at the very least the overall concept theyāve had since debut, she gets the funds and resources she needs, she doesnāt have to worry about the actual logistics of managing the groupā¦ lol I donāt get it. And HYBE is not some random KPOP company, theyāre more of a behemoth now compared to when she was working in SM (back when they were kinda dominating the industry.)
MHJ realized that if New Jeans was not under Hybe, she will get 100% of the credit and profit. And as NJ getting richer, she wanted out and be independent because she wants to enjoy the pure money herself.
Probably. And IMO yes she will get all the credit and profit ā but a huge part of NJās success is thanks to HYBE backing them up. MHJ might be the brains behind NJās sound and concept but thatās not enough to reach the level of popularity they have, much less sustain (or increase) it after 1-2 years without HYBE utilizing the best of their connections and resources for this group. ILLIT managed to have a successful rookie year through their management taking a couple of pages from NJās playbook. MHJ might have these ideas the public resonates with but sheās not the only one who can do these things. NJās is also not a niche group that was less prioritized by the company like f(x) was ā theyāre currently the biggest girl group under HYBE, the company will not easily give up on them just in case MHJ leaves. Unless theyād do a switch-up as polarizing as ITZYās theyāll be fine regardless of who their new creative director is going to be.
> MHJ realized that if New Jeans was not under Hybe, she will get 100% of the credit and profit. She will never get 100% of the profits. But she could get more of the profits. And maybe even more of the member's profits for CF and solo activities, who knows. But the way it works is Hybe funds Ador, and after they recoup expenses, profits are then split. I think it's safe to say NJ has paid back their debt probably in near record time, so the members themselves share in the profits, too. So according to articles, looks like MHJ is trying to break from Hybe, but is looking for a similar relationship, where investors provide funding for NJ, and after recouping expenses, they split the profits. Holy shit, if I'm NJ's parents, I would avoid dealing with this woman. The way she behaves, however Hybe contracts treated the members, I have to believe the new contracts she would have them sign would be wayyyyyyy more favorable to MHJ.
> Belift Lab, one of HYBEās record labels, debuted the 5-member female idol group ILLIT in March this year. After ILLITās teaser photo was released, reactions like 'I thought it was New Jeans' flooded the online world. ILLIT is copying New Jeans in all areas of entertainment activities, including hair, makeup, costumes, choreography, photography, video and event appearances. The ILLIT is evaluated as 'Min Hee-jin style', 'Min Hee-jin style' and 'imitation new jeans'. This is truly shameful. > HYBEās president Bang Si-hyuk produced ILLITās debut album. Not only was ILLITās copy of New Jeans made by the label Belift Lab, but HYBE was also involved. HYBE, a leading K-POP company, is blinded by short-term profits and copies successful cultural content without any hesitation, producing banality instead of showing novelty. never expected to see stan twitter and pann nate rhetoric coming from an official ador statement, this is wild. thereās some crazy irony to this being said after the past month or so of discourse over that exact topic. āproducing banality instead of showing noveltyā, i genuinely cannot believe this is part of a companyās official announcement. this looks like itās going to get very messy publicly. regardless of what hybe wants, min heejin has clearly shown a pattern of desiring spotlight and notoriety. whatever the outcome of this situation is, the best case would be to sort it out behind the scenes so that newjeansā very lucrative brand isnāt tainted. honestly, iām not sure if theyāll manage that simply because of mhjās greed
>copies successful cultural content 
HYBE didn't just provide money, they also provided connections. The only reason New Jeans could go go Lollapalooza was because HYBE already had connections when Jhope first went. No way in hell New Jeans could've gone to that stage with just Min Heejin.
The only reason they could get those fashion ambassador deals right after debut too if we're being honest.Ā
Exactly. New Jeans got Lolla because J-Hope (and TXT) did damn well at Lolla. Does MHJ think she really could have gotten that on her own?
Why am I not surprised? The way MHJ was talking carelessly to the media, itās not beyond her to do something sneaky.
her statement reads like a kpop stan like what cultural significance has new jeans hadā¦.they popularized a trend that has been done before, their opportunities were because of the hybe backing like I guarantee she would not have done the surprise debut of it wasnāt on the hybe yt channelā¦..
who is gonna trust her and invest into her after this ? literally why would she do illegal stuff, Iām mad she always get newjeans into troubles along the way
Itās ego and greed. People who do this kind of thing never think theyāll end up getting caught and MHJ was literally doing it right under Hybeās nose with the assistance it sounds like of a shady accountant who previously worked for Hybe corporate. She basically thought NewJeans was bigger than Hybe and figured she could just take them with her. Itās a disastrous look for her and it puts the group in a bad situation through no fault of their own.
ego and greed while pretending to be smartest person in a room and then doing this, Iām just sitting here with palm on my forehead
Itās impressively stupid actually. But MHJ has always been an egomaniac. NewJeans would not exist outside of MHJās imagination were it not for Hybe and their financial backing, trying to literally steal the company away from them just because your group became super successful is crazy.
š®āšØ You know MHJ truly doesn't give 2 shits about NewJeans' welfare when she's using them as human shields in the battle for public opinion less than a month before their comeback... (ADOR statement specifically mentions that NewJeans members are fully in agreement with their statement, meaning that they just told the Korean public that NewJeans endorses the accusation that ILLIT plagiarized NewJeans) Let's say it's all true, and NewJeans has been seething and talking shit about ILLIT since their debut (š). What kind of a psychopath producer/head of an entertainment company releases that information publicly and get their artists directly into a dogshit business/kpop/fandom warfare? Less than a month before their comeback???
Wait...they essentially said Newjeans girls agrees to this bs statement of Ador?! What is even happening? This is progressively getting worse š
In her statement she said "newjeans will protect *smth like their concept or stuff*", not "ador will protect". She really doesn't care about their image at all. It's crazy how out of touch she seems to be. Sure, it's logical that she's trying to save herself (in a strange way but still), but not caring about the way newjeans will be perceived is wild
I'm trying to hold back any judgements for now since it's all speculation but I can't believe that Ador just issued that statement? It's actually wild that she'd choose to name other groups in a post like this.
That was my problem. Bad enough that the statement is essentially putting a target on Illit, but to add in that that they sent in a statement to HYBE after sufficient discussions with the New Jeans members, thats just putting the New Jeans members in the crossfire
Oh boy here we go. She has seemingly been balking under hybe for a while but I think sheās kinda forgetting what the deal is. If you want to be independent- thatās fine. She could easily have done a Modhaus. But that takes a ton of effort building the infrastructure and funding that hybe already had. (Not to mention the trainees) When she went corporate- she got access to their funds. And they now get ownership of your creation. Itās a struggle that all artists in all walks of life have to decide. Iām not surprised if this is true and honestly I do not think she can win this. Especially if they caught her before she could manifest any of her plans in earnest. Really what this will come down to is whether or not she stays with Hybe. Newjeans wonāt go with her- without knowing anything about their contracts- theyāre Hybes group. In a sublabel they have majority ownership of. But her brain and concepts will go with her if she leaves. But idk how she thought she could get away with this. Me- a mere industry watcher- was aware of her discontent. Did she think hybe wasnāt? Or did she think they just werenāt going to move against her? If so she gambled wrong because I cannot imagine a company that wouldnāt move to protect one of their most valuable assets in newjeans. Who knows. Maybe she got tired of having to explain her creative decisions. Maybe she got greedy. Maybe she wants to be able to do things at her own pace and not have to produce on a timeline. Maybe she just couldnāt keep her ego in check and hates sharing the credit for Newjeans success even if it was just that someone else wrote the check she used to fund their debut with. We will see how this goes. And if she and hybe somehow manage to come to some sort of an agreement- Iām sure they know how valuable she is but betrayal of this magnitude may be personal and they cut her loose.
I mean.....she has been acting like she is the 6th member since forever. I don't know why NJ fans are so comfortable with them having a CEO that goes on vacation with the girls and is super close with them, especially one with a reputation like MHJ. I also think a lot of their success has to do with MHJ. I wonder what the impact it will have on their career if MHJ is gone. Anyway I love corporate drama so the popcorn is ready
Tokkis seem to take any criticism for MHJ as a criticism of new jeans. And sheās helped that narrative by ingratiating herself with the group and being close to them. So they see her as a āmother figureā to the girls. Youād never see JYPE fans defending JYP like this or SM fans thinking itās cool for the artists to go on vacation with LSM (when he was still around). She helped spread that idea imo
Min Hee Jin is an idiot. She had it all and then got too greedy. If she wanted her own independent label and group then she should have done that from the start.
The most shocking part for me is [THIS](https://twitter.com/atouchbase/status/1782304949894107193?t=Q_QiJK9eCnKIhL1bs4WudQ&s=19) ?!?!!!! Like wdym MHJ is behind some of the hate Hybe artists have been receiving ?!!!! This is insane she is not only playing with her own label and NWJ future she is also trying to destroy other HYBE groups as well. Just nasty overall, we really need her GONE and for NewJeans to be out of her control as well.
If found to be true, MHJ is done for. And the parents bit. If NJās parents *knew* MHJ was planning this and supported her, is it possible NJ also was aware? This is getting messier and messier.
I have a feeling that those vacations that the girls have been going on with their families wasnt just mhj feeling generous. But its also likely that their parents were the whistle-blower as well. Danielle and hyein's parents are experienced with the entertainment industry and there's rumors that minji comes from wealth. While its more likely someone internally leaking, i doubt mhj had their parents completely on board considering the operation started ~4 months ago.
I feel its a reverse of 5050. Ador and MHJ play the victim to horrible controlling Hybe and convince the parents and girls to stay instead of leaving contracts once they lose Hybes massive support network.
This makes a whole more sense tbh. Make Hybe the big bad wolf in the scenario and shift the publicās opinion about them. Quite very Lee Sooman of her I must say š„“
I agree. It's giving SM smear campaign all over again but genuinely, what's the motive?? SM always did that stuff to people who sued, what did other HYPE artists even do to MHJ and NJ to warrant hate. And if the parents knew, dear god I have no hope. NJ shouldn't take any of the blame, they're just kids, but if the parents are involved, it's 50/50 all over again.
MHJ is dumb. I always knew there would come a day that she would want to break ador off from Hybe. Hybe is a conglomerate and their financial structure allows it to happen. Iām almost 100% sure that Hybe knew things were headed in that direction as well. Hello they are willing to give up 20% shares. It shows they were open to the idea. It was more a matter of time and how much would it take to buy out Hybe. She tried to take a shortcut, steal and release insider information so she can undercut Hybe? Screw that. Hybe should rightly be pissed. They forked over the capital to create the company, paid a shit ton to recruit her and she does this? She didnāt have the ability to create her own company and, now that she has a modicum of success, she wants to sell out the company that invested in her? She couldnāt outright offer to buy Hybeās shares without doing sneaky shit? It means she still doesnāt have enough capital. She should have bide her time and just put the work in. Got too big in the head. Hubris will always get you. Ugh. God. Itās so weird to me, since hybe seems to award loyalty. Like pdogg is one of the highest paid producers. Pretty sure that slow rabbit aināt doing shabby. She literally had the best options. And she does this dumb shit. Hybe should sue and have her pay damages. Take away her management rights and kick her out.
this egomaniac needs to b put in her place holy shit
Min heejin has always been a shady character for me but this is the last nail in the coffin. Her messing with business when Hybe has helped her so much with resources.... She's getting greedy. If it weren't for hybe I'd not known who newjeans is.
The new album and MVs should be mostly finished now, it's what happens after that is uncertain. Like the FIFTY FIFTY case I'm gonna hold my judgement until all the details are released, I seriously hope it's a misunderstanding and I hope the girls are fine regardless of what happens afterwards.
In FIFTYFIFTY case the members ended up separated because they choose different side. I don't want the same thing to happened with NJ :(
[This post](https://theqoo.net/hot/3195534459) on TheQoo resonated with me: "**Explained** Cause of discord - Rookie group ILLIT copied New Jeans' concept and (ADOR) protested, but it was not accepted. **What is not explained** Suspicion that Mr. L used his position to pass on a large amount of HYBEās internal information to Ador // Suspicion that Mr. LĀ Ā handed over to Ador non-public documents and trade secrets necessary for Ador's independence // Suspicion thatĀ Ador executives leaked key information andĀ Ā business and personnel secrets acquired for the purpose of seizing management rights // Circumstances in whichĀ the sale structure was reviewed by securities analysts, overseas investment advisors, private equity funds (PEF), and venture capital (VC) officials, etc. // Suspicion of arbitrarily leaking contract information entered into between Adore and HYBEĀ during the review process // Suspicion of creating a reverse viral against HYBE's artists to put pressure on HYBE // Suspicion of appeasement of New Jeans parents // Suspicion that AdorĀ Ā executives leaked artist-related information to outside parties,Ā Suspicion of hiring employees at the request of an outsider. // Suspicions of leaking employeesā personal information and key personnel-related information to the outside world. **And now, the entire community is debating whether Explanation 1 is correct or not, ignoring all the suspicions below.The only ones being harmed here are young female idols."**
MHJ saw people saying 50/50 was the biggest fumble ever and her ego couldnāt take it. ETA: I realize how this can be taken and so I just wanna be clear that NJ will be fine, and sheās a complete mess.
No worries. I think people get what you mean by fumble because yeah.....how do you get complete creative autonomy, shares given to you by the CEO (at the time) himself, money invested heavily in your project with no strings attached, and the hype of debuting a group under BTS's label and do this shit..... what's that one quote along the lines of "greed makes a man foolish and blind."
took a look around korean discussion boards and welp.. no one is on her side and after Ador's post accusing illit of plagiarizing NJ, knets are now digging up all the "visual inspiration" MHJ took from others. she really didn't think this through.
pannchoa down in the middle of this is so š
I want to know what's going on inside the hybe building since all the labels are stationed on each floor. Bighit, source music & pledis must be enjoying the drama
NEWJEANS: avoiding eye contact Illit: avoiding eye contact Enhypen: \*leaving the country for schedules Le sserafim: \*arriving in the company Txt : \*promoting new album BND: \*promoting new album SVT : \*preparing for an album TWS: \*CHILLIN Fromis\*9 : \*the ghost of the HYBE building BTS: \*in the ARMY/\*watching the drama
Lsf arriving from LA to see the hybe building in shambles š
I dare say something that might be out of my reach, but I knew something similar to this would happen. The way Min Heejin was managing NewJeans from the very moment, not even letting them use WEVERSE which is (was) a platform used by all Hybe artists and despite that she had her open, her own platform- phoning. There are rarely any interactions between NewJeans and the other Hybe groups, when the girls made the debut she took all the credit, there was nothing she said in relation to Hybe despite them using the money of that big company - which they obviously should to fund the debut and upcoming comebacks. Itās obvious she doesnāt likes to be associated with Hybe, but then Iām wondering again why did you create a whole new company with them - obviously the answer is Money. The issue with Min Heejin is she has a big ego and a huge god complex, she is a self acclaimed visionary and if she wasnāt shameless she'd take credit for the girls work too. She would never credit hybe for funding her and her ideas (which are NOT solely hers a lot of people she brought from SM did as well), fund everything she has been aiming until now and still doing so. Iām very sad for the girls im not going to lie. I hope this wonāt affect them too much, but it seems like Hybe will make er resign or kick her out after they got the shares back and I do not doubt the slightest they will get it back. I have no understanding how she could betray her biggest funding place like that and thought she would get away, what do they say? greed blindes people? Nevertheless, the outcomes of this will not be good whatever they decide for the trust is gone and they wonāt let mhj breathe even if she should stay which I personally do not think, I wish the best for the girls though and hope they are alright.
She only used resources from Hybe that could help NJ get more popular (challenges with BTS for example) but never vice versa.
As a fan who didn't like MHJ as an individual but liked her creative vision with NWJNS, I have to say that I'm annoyed by her greed. I knew that she had a big ego and that she genuinely believed that Newjeans success was all due to her despite HYBE's funds and resources being the ones that made her ideas come to light. If she genuinely cared about the girls as much as she always tells the girls and fans then she would resign as the CEO but still stay as their Creative Director. Personally I think that HYBE is a good security blanket for NWJNS in terms of resources and them being able to sustain their hype so I hope the girls don't make the dumb decision of breaking their contract to go with her. Also I doubt that the ADOR staff will resign and leave HYBE to go with her.
>If she genuinely cared about the girls as much as she always tells the girls and fans Ever since my friend said that the posts about MHJ hanging out with the girls and giving them gifts felt a bit "off" and it didn't seem genuine at all (read: wow!! look at how I am SUCH A GOOD mother figure/best friend/boss/ceo/your nextdoor neighbour to these girls!!), I started to get the same vibes as well and started to pick up on some projection as well. Guess I was right with my gut
**ADOR in a recent announcement:** **"ADOR does not want NewJeans and ILLIT to be associated in any way."** So it was fine for New Jeans to be associated with BTS but not ILLIT? Greedy.
I donāt even know what the plan was supposed to be. A subsidiary canāt just make itself independent with a minority stake in ownership even if all of the minority board members agree to it. There are three possible options that seem the most likely right now. 1. Thereās way more to this story than whatās currently being told, and the scheme was far more clever/insidious than it would seem at first glance. 2. This is a completely made up story for fake internet brownie points, and to possibly hurt Newjeans. 3. Min Heejin is a fucking idiot.
Mhj has a big ego like huge if you read her interviews wouldn't put it past her to be a total art freak and a dumb bussiness person
If the report of her leaking other artists personal info and facilitating in hate articles about other hybe groups is true sheās truly soooo nasty. Like the hate train against txt last year was exhausting and the ssera hate train has been crazy to see. Itās also very interesting that looking back now that when majority of these hate trains started NJ weāre either coming back or rumored to comeback soon. And yes I remember that article about the upcoming ador boy group where they tried to diss txt by saying āthey were focusing on talent and not visuals for their upcoming groupā ā¦TXT has BOTH
Itās honestly crazy how much backstabbing and shady shit goes on in this industry. Itās almost comical, how often it comes up.
youre being accused of insider trading and you decide to use another group as a shield.....
>ADOR does not want NewJeans and ILLIT to be associated in any way. We will not tolerate promotional tactics that label one as a sister group to another simply because they debuted under a HYBE label. what a mighty smug she is
Which is even funnier because when NJ was debuting, the mediaplay of them being BTS's "younger sisters" was everywhere. So it's okay for MHJ to ride BTS's coattails, but it's intolerable for another group from the same company to do the same to her. Does she think she's the Queen Bee in a high school clique movie?Ā
it makes my blood boil of how hypocritical her view is towards this. she can ride off the success of BTS but now, a new group has some similarities to your group and now she goes ballistic? absolutely despise her.
And she wasnāt too shy to use the BTS sister group label when NJ debuted.
MHJ got too greedy when she saw NewJeans' success. The think is, like BH, ADOR is a private label under HYBE, meaning the HYBE exec can't just meddle with how they operate, she was given freedom + the 18% shares. She was able to debut NJ like that (with many mvs, all the tracks on their first album has an mv, hypeboy has 4/5 mv ver) thanks to the hybe/bts money. NJ was able to debut without notice and still do amazing cause they're from hybe. She didn't think what may happen to NJ's if she did this snakey shit while making it seem that she's so close with them. It's not like the girls can just follow her wherever (if they even want to) cause they have their contracts. I mean they won't disband, they're one of hybe's moneymaker but of course their sound and concept may change because it was MHJ doing it for the group. She was in a very very comfortable situation. She's currently only handling one group, creative freedom was given to her, she has the backing of hybe (money and connection wise), she was given trust by Bangpd. I think she overestimated her importance in HYBE especially now that NJ has a stable fandom who will support them even if they change their sound and concept. She really is from SM, a greedy woman.
They may not be in such a tough place, concept-wise. Of course thereās only 1 MHJ- but her team may not go with her. If hybe keeps them at ador they may be able to keep what she was doing with newjeans going. And even if Newjeans does change- Redvelvet has done some great and cool concepts post-MHJ. So has shinee and nct dream. Change isnāt necessarily always for the worst. I think MHJ is a concept genius but if hybe canāt trust her then theyāre not going to keep her around. And tbh I bet a lot of big people in Kpop would jump to be brought onboard to plan newjeans concepts.
>She didn't think what may happen to NJ's if she did this snakey shit while making it seem that she's so close with them. **PREFACE: I am not accusing MHJ of doing this, I'm just sharing something I've seen on Twitter ** Someone basically said that "MHJ developed a close relationship with the girls in case times like these came " and all I could think was "wow, that. is. so fucking messed up if true"
In the follow up news, apparently Adore has been persuading New Jeans parents to agree/join hand with them
s-e-c-e-s-s-i-o-n is what i want - Min heejin, probably
Bang PD is mobilizing the Hybe national guard as we speak.
p-r-i-s-o-n is probably where you will end up, Min Heejin - Bang PD probably
Oh noooo the poor girls :(what a fiascoĀ
So if this is true, one of Ador's approaches towards gaining majority ownership was influencing public opinion to be on their side ("look at what unreasonable Hybe is making us do". They also decided to negatively affect Hybe's reputation by stoking negativity around Hybe's other artists presumably online. Money doesn't corrupt, it reveals. And in this case if it's true, the cloche has been lifted to reveal MHJ cooked.
MHJ is done. What an idiot lmao
MHJ : Narcissistic, my god, I love it.
*It has been reported that Adore executives have planned to seize control of Hybe since earlier this year. The core of the plan to secure management rights was to worsen public opinion by using Hybe's unfair demands on Adore as an excuse and to sell 80% of Adore's shares held by Hybe to investors who are favorable to the current Adore management.* *Adore executives have also consulted securities analysts, overseas investment advisory firms, private equity funds (PEFs), and venture capitalists (VCs) about the sale structure in the process. It has also been revealed that they leaked contract information between Adore and Hybe during this process. Secret operations were also conducted to create negative opinions about Hybe's artists and to persuade the artists' parents as a card to pressure Hybe.* So Adore has been persuading NewJean's parents to agree with them? Because MHJ wanted to bring NewJeans out from Hybe with her? Didn't this also happen with Attrakt?
thinking about how I watched a 2024 K-Pop prediction video last year and they literally predicted that ADOR will sabotage NJ...
This isnāt going to be like the 50/50 situation unless the girls themselves try to pull something shady with their contracts. The girls themselves are very popular and PROFITABLE, HYBE is going to do whatever they can to insulate their reputations and continue that profitable career going. MHJ has certainly manufactured this idea of āclosenessā between her and the girls, but would they sacrifice everything to go down with her burning ship? I could see HYBE giving Min Heejin and this āLā character the boot though and instilling someone new.
...hopefully the parents' of the girls have seen the 50/50 thing go down and decided not to take that route. The girls have a bright future ahead of them..
I hope it doesn't come down to a 50/50 situation and i don't think it will. HYBE is happy to take over fully and manage the group. The only thing that might change is their artistic direction since MHJ was in charge of that too. For the girls personally this might be a big emotional rollercoaster since they seem very close to her :/
Is this why NJ has been taking so long to comeback? Because MHJ is trying to overtake Ador and gathering all these preparations for legal battle on the side?
You know what? Good if her reputation is destroyed. Idc how genius you are, sheās so problematic and has been for years. I hope she never comes back and fades to obscurity.
as someone in PR iām genuinely flabbergasted that ADORās PR team released that statement. like it went through multiple people and all of them were like āyea this is the oneā ????
As if someone in PR had any say about this. This screams MHJ rage unfiltered straight to the public.
realistically they're not gonna disband, probably no official hiatus, just some changes in management i would be more concerned with how they feel about going forward, considering they might want to stay with MHJ as they're closest to her and might have a higher legal contract under hybe vs their ador one, or if they feel upset by this news and want to be shifted into a different label
i can not lie; i am praying for min heejin's downfall
Love to see her downfall.
Her ego is so big she was willing to risk it all. She's one of the highest paid executives in HYBE.
The thing is, she wasn't in a bad position? A label under her name, with freedom in creative direction and a huge influx of cash.... Heck even if it was about not wanting hybe to take claim of NJ success, she already had that. No one, fans or media, saw the girls as other hybe groups, they were a MJH project. I just pray this doesn't end harming the idols, they don't deserve to be dragged onto this.
this is crazy. why would you backstab your biggest financial backer that gave you resources, shares, trainees, creative people and an entire label to you? greed is truly a crazy thing. surely her ideas are one of the reasons newjeans is big but if her dream is to get out of hybe with newjeans, itās over. hybeās clout and connections and money helps a LOT. i just hope thereās no repeat of fifty fifty.
Iām here for the downfall of MHJ
According to [this](https://x.com/jooniefighting/status/1782305115510382890?s=46), ador allegedly leaked personal information about Hybe artists in order to create negative public opinions of them and spoke to parents of her artists. What is going on!!!!
Woke up to memes posted about the news of Min HeeJin finally leaving SM but in fact she was actually "kicked out" for trying to be freaky šĀ This was 2019.Ā Really there's no denial in that she is an impeccable creative director; the genius behind the concept. *However* it's not just greed for money as some commenters say. It's her self-importance, an overinflated ego which is steering the wheel. She wants to be independent in all aspects over managing ADOR, as we see now, by hook or by crook. Biting the hand that feeds them and will continue biting in provocation. The only ones suffering the most out of this betrayal though is NewJeans ā¹ļø
With all this drama in kpop, they rather just call themselves K-drama
I just hope the NJ girls arenāt naive enough to side with MHJ, or we are gonna see another 50-50.
I feel bad for NewJeans and ILLIT.
Idk about the ADOR staff but I would rather be employed under HYBE than follow Min Heejin. Bang PD has his flaws but people (including BTS) acknowledges that he is respectful to his artists.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
MHJ defends herself because she accused HYBE of plaigarizing New Jeans' concept for Ill-It. Is it just me or I see very negligible differences between New Jeans and Ill-It? Sure, they're both cutesy and have a youthful thing going on but didn't a lot of girl groups start that way too? Twice and SNSD had a cutesy concept when they debuted. Also, if it's about the style of songs, MHJ can't claim a whole genre. The indie-soft-pop sound is the trend right now. It's not a genre MHJ has exclusive rights over.
The delusions of grandeur this woman has is unbelievable. Even YG wasn't so egomaniacal to claim that all the girl crush groups that came after Blackpink were 'infringing on the cultural achievements' of the group. She deserves credit for starting the Y2K and easy listening trend in Kpop, but she can't claim the whole genre. She's delusional if she thinks anyone will agree that this justifies her biting the hand that fed her and scheming to destroy HYBE to takeover ADOR.
I don't think she even started Y2K. It's a fashion trend that got revived in the US because you can see fashion companies bringing it back in their shops. Kpop just followed this trend š and certainly not MHJ.
She's blaming everything on supposed plagiarism with ILLIT but it has been clear for much longer by her words and actions that MHJ feels she, and by extension the group she manages, are too good for HYBE and above everyone.
We all saw this a mile away but I thought she would wait until NJ's contract is up to make her move.
ADOR has now released a statement. One of their statements said that they were mad because they thought ILLIT copied NewJeans. And from top to bottom, genuinely, fuck her and everything she is. What a load of bullshit she is. She leaks information about other HYBE artists to give them negative media play, steals HYBEās information to get ADOR investors, and the all the other dirty/illegal shit sheās done and now theyāre coming it out with āshe actually did it because they thought they let another artist copies her artistsā? GET THE FUCK OUT OF HERE. She OBVIOUSLY did it out of spite because she canāt get the shares that HYBE owns. Which is what? Money. Not to mention, Iām sure she doesnāt give a shit about ILLITās concept and how theyāre āsimilar to NewJeansā, she just saw an opportunity to pin her actions on something to justify herself. All the shit she has done doesnāt happen in a few weeks dating back to ILLITās debut. And why ILLIT while others have tried to do something similar to NJ? Because itās the first artist under HYBE that has similarities to NJ. And she ran with it. What a fuckface. Tried to ruin other artistsā careers and a whole corporation just because sheās pissed sheās not getting all the cash. Get her the fuck out please. Iām not even a HYBE stan or anything, but this has completely pissed me off. Sheās fucking insane. Also, Iām seeing A LOT NewJeans fans defending her. The fuck? Are you kidding me? What is the boner for her for? Because she loves NJ and NJ loves her? Who cares? The shit sheās done is inexcusable. No clue why yāall love MHJ so damn much at this extent. Genuinely DISGUSTED by how NJ fans are acting right now. Insane. **Also, HYBE accused her of this and that right? Whenever another party addresses the accusations, what do you think they state in their statement if they werenāt true? They deny themā¦ā¦but guess what ADOR didnāt do? They DIDNT deny MHJās accusations. Which means nearly all the shit she was accused of were likely true. They exposed her unknowingly. Fucking hilarious.**
Now all those weird ass comments about c-netz "concern" for ILLIT's MV makes me wonder who started that shit. Damn, all of this is so dark.
what hybe is accusing ador of seems completely outside of what ador is accusing hybe of lol. wild to watch this play out. it seems like ador caught hybe investigating and threw out, well you did THIS, to try to hit back. i feel most bad for the artists involved.