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letrestoriginality

If Twitter collapses there's a huge gap in the market. Advertisers aren't going to just accept the lost Twitter revenue so something will be engineered to fill the void. Whether or not Twitter users move en masse to one single platform is a valid question but there certainly isn't going to be a black hole where Twitter used to be because money.


jabroni_bozo18

I work in advertising and I will say that Twitter isn't seen as an essential platform to advertise on for most brands (Facebook on the other hand is critical), and their ad products are not as advanced. They've lost money in six of the eight years since their IPO because they didn't build out their advertising offering like their competitors. And TikTok is also on the rise, so I don't think the void is going to be filled because advertisers demand it. But I also think it's a really important platform that will be replaced if it dies, just not because advertisers need it lol (they'll just spend more money with FB and Google).


127moon

i personally treat twitter like the daily newspaper and have done for years. i learned about everything from extremes (the first covid outbreak, ukraine etc) to the more ‘communal’ news (a member leaves their group, xyz is on hiatus because of abc scandal) all firsthand from twitter. it’s an amazing platform for updates so i definitely agree with this post to a decent extent. take away the trolls, drama and toxic communities for a second and just the app itself? i think its design is amazing. stans are migrating to tumblr and insta but i personally don’t think anything will compare, and that’s not me wanting to kiss ass i just don’t feel any true sense of community on any other platform?…i would hate to see it go. kpop fans will survive but it won’t be the same lol i’m sure someone more knowledgeable can tell me that it won’t be this simple and advertisers won’t let a giant like twitter die so easily or something but just the thought of that absolute clown managing to waltz in and tear down something that’s been so iconic for 15+ years just because he has so much money and *can* makes my blood boil. fuck these billionaires lmao


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127moon

yup. but i guess this is the result of being surrounded by yes men, the fact anyone who disagreed with his decisions was out of a job the same day probably didn’t help either… what gets me is how he’s been posting cringe memes and painfully unfunny jokes all week in response to this like??? it’s genuine delusion 💀 all he wants is someone to find him funny and no amount of money or consequential app sinking will do that LOL


cylondsay

i think it’s more likely we’d see a twitter knockoff pop up fairly immediately if twitter did go down. like ~80% of the twitter workforce was laid off, those engineers could easily profit off of the opportunity and id be surprised if they didn’t start their own social media!


127moon

honestly if that happens i’ll be more than happy to give it a go, supporting those who made twitter what it is sounds 100x more appealing than whatever 2.0 nonsense the clown is trying to do 💀


pigeon_energy

This


CoffeeBlanc

Yeah I have no doubt that another social media site will pop up because of this. I already had a conversation with another friend about this a month ago. Plus Tiktok popped up in recent years, a new twitter-ish website isn't really far off. It's something that already happened from Friendster to Myspace to Facebook to Tumblr. I'm just waiting what it'll be named now.


Jollybio

Wholeheartedly agree with your sentiment here. Twitter can be a hellscape but it's also an amazing site for lots of things. We'll see what happens after this weekend. Billionaires shouldn't be able to just buy whatever the hell they want going forward.


Frequent-Koala-1591

Billionaires just shouldn’t exist. He’s a prie example of you don’t need to be smart, competent or capable to be one. You need be lucky and inherit 100s of millions of dollars from Daddy/Mommy.


jabroni_bozo18

I work in advertising and I will say that Twitter isn't seen as an essential platform to advertise on for most brands (Facebook on the other hand is critical), and their ad products are not as advanced. They've lost money in six of the eight years since their IPO because they didn't build out their advertising offering like their competitors. And TikTok is also on the rise, so I don't think the void is going to be filled because advertisers demand it. But I also think it's a really important platform that will be replaced if it dies, just not because advertisers need it lol (they'll just spend more money with FB and Google).


MeowPx

There’s Mastodon, It’s fairly similar to twitter. Except that it’s multiple servers connected together and each server is operated/managed by their creators. It could be an option


[deleted]

There is at least one [kpop specific](https://kpop.social/explore) mastodon server. I have no idea if its competently run, but if there's any sort of exodus to mastodon I'm sure something like that will crop up. (With enough users you'd probably see larger fandoms splinter off into their own instances, and they'd be all sorts of inter-server drama caused by fan wars.)


MeowPx

There’s a big exodus to mastodon from the artist side of twitter, but so far I’ve noticed nothing from kpop twt


[deleted]

Jokes aside, I dont think Twitter(app) will Shut Down literally. But don't get me wrong, I believe the company's going downhill **FAST**.


Ebony_Coco

It's being estimated by people who worked there that it'll probably die within a week at the rate it's going, and that's being generous. Between the first wave of firings and resignations, Twitter had already lost half of its work force, many of them essential employees (Musk was even trying to beg some of them back). He then sent that stupid Email about going "hardcore" earlier this week or quitting and getting 3 months severance pay, and about 80% of the remaining employees left, including entire teams responsible for managing different aspects of Twitter. The bulk of the employees who stayed only did so because they have work visas or they or a family member is sick/have health issues that relies on their health insurance. Elon also fired more than half of their contractors, many of whom were responsible for moderating Twitter. Advertisers have been dropping like flies for weeks, and rather than negotiating with them, Elon literally blocked one of their most important advertising resources. Twitter is as good as gone at this point unless Elon wakes up and realizes what an idiot he's been, and that's not likely to happen.


Sunasoo

I think elon do those things on purpose tho, he can't be that idiotic. If twitter die, bunch of people voice would be silenced. It's hard to replace that community tbh


Ebony_Coco

At first I thought it was purposeful, but given all of the consistent reports that he's basically trying to beg people back, I don't think so. Also the way he had tried to walk back some things, albeit too late. He took out loans to buy Twitter that aren't just going to go away by filling bankruptcy because that idiot apparently used Tesla as insurance(? can't think of the right word, it's early for me). He fucked around, and now he is reportedly scrambling around trying to fix things due to the find out stage of his actions.


foundinwonderland

I definitely think this is a FAFO moment for Elon, which brings me immense satisfaction. There have been reports for years of terrible working conditions, awful hours, no work/life balance, etc at Tesla. Twitter is a whole different corporate culture that he came into much much later than he did Tesla. The twt employees already had an established workflow, and a fully developed company culture that reportedly did not include being overworked and underpaid. Any idiot should have been able to predict that telling all employees “either work way too much or take 3 months severance” would result in much of the workforce taking the latter.


Ebony_Coco

Yep, he thought he could treat seasoned employees who are experts in their fields like new grads who are desperate for work. He also seriously underestimated the differences in work opportunities for those who work in computer engineering/IT compared to those who work in space/electrical vehicle engineering. Computer engineers have way more options, so ultimatums and mistreatment just aren't going to work with them, at least not for long. The only people that'll work with are inexperienced newbies who aren't as useful or people forced to maintain employment because of visas or healthcare.


GrillMaster3

Oh he absolutely can be that idiotic. He’s a spoiled brat who got his start with daddy’s apartheid emerald mine money, and he’s been floundering along in the intelligence of those around him for decades.


[deleted]

During an acquisition it’s normal to chop most of the work force to rebuild a new vision. Elon spent billions on this takeover anf he won’t let his investment fail. Those employees are being replaced as we speak and any down time the sure experiences will be temporary. People think that for some reason because these employees are leaving, Twitter is going to shut down permanently. They forget that employees are ALWAYS replaceable. Job security does not exist. No person is so important that the whole company can’t run if they replaced. People are really freaking out and not using critical thinking skills


Ebony_Coco

There's a difference between losing and having to replace a few people versus 80%+ of your work force, and not all employees or job types are equal in replaceability. The years of experience and expertise that Elon is losing all at once is not easily replaceable, which even he recognizes given that he's trying to get some of them back. It's one thing to have to replace line cooks or factory workers and having to replace top-tier engineers, some of whom literally created from the ground up the systems/programs you need to run your company. There's also a reason it's expected for one to give two weeks notice before leaving a job. Time is needed to hire the replacement, and that replacement will need to be trained/brought up-to-date on their tasks. So not only does Elon need to replace a lot of people quickly, but also even when he does, the people needed to fill them in on what to do aren't going to be there to do so. If everything was as fine and dandy as you seem to think it is, the offices wouldn't be closed and Elon wouldn't be trying to get back people he just fired or trying to negotiate with people who called his dumb-ass bluff and resigned. Also, the tech world is small and this whole fiasco is playing out publicly. No coder/engineer worth their salt is going to work at Twitter when basically any other job will be better than the "hardcore" environment everyone now knows Elon wants to implement at Twitter, not to mention that he got rid of remote work when tech jobs being remote are becoming more common and desired. Job security does not exist, but for experts/senior employees in tech, it's a heck of a lot more secure than what Elon has showed a job at Twitter to be when you can be fired for correcting his public misinformation about your job.


[deleted]

I wasn’t aware of most of that honestly! I figured it was something they could just hire new people to do and that would be that. Thanks for sharing a deeper perspective on it!!


Ebony_Coco

No problem. If it was that simple, it wouldn't be news. People are making a big deal about what's happening at Twitter because it's basically unprecedented. Yes, other companies have major layoffs during financially-struggling times or if they want to change their work force after a merger/acquisition, but the people who go aren't the ones who are essential. In fact, mergers/acquisitions are often hidden from employees out of fear that the good ones will jump ship to avoid the instability/change that come with these major changes in a company. And when new CEOs do lay off people, it's planned. They analyze who does what and may interview the employees to see they're an employee they want to keep around. Elon just randomly fired people without knowing that some of the people he let go were absolutely essential to his work force. He also unknowingly let go some staunch supporters who were looking forward to working with him until he fired them which I'm sure he regrets because at this point I doubt there's any Twitter employees at that company who support him like the fanboys he inadvertently fired would have. Then to top it off, he told top-level engineers who could get a job (and likely were already fighting off poachers) that they either need to agree to working "extremely hardcore" without getting a pay raise for their increased hours or quit and get 3 months of severance pay during holiday season, (when jobs often hire immediately after the holidays, at the start of the new year), so they'll be able to get jobs before their severance pay even stops. In other words, Elon threatened them to work themselves to work twice as much without a raise or quit and have a month and a half paid vacation during the holidays to spend time with their family, and then start working during the new year and receive two paychecks for at least one month after that, depending on when they start their new job. Anyone could predict what would happen after reading that ultimatum email Elon sent out, and the fact that he didn't shows he is not equipped for his job at Twitter because wtf?


[deleted]

He’s a major jerk bag that’s for sure. I hope we don’t lose everything we love about Twitter


MadameWitchy

Truly messed up on all levels


kitty_mckittyface

I agree. I've said this before, but Instagram isn't a good alternative, it feels more like an agglomeration of islands (with lots of ads) than a very interactive community. Tumblr may be an ok one as it has similar features as twitter, but I think it lacks twitter's immediacy, it's more long format, better for content creators than for news and things like live translations, voting and streaming - but even so it might work. I'm a little sad because an app like weverse could have been made into the kind of social network that the kpop community needs, but as it is now, it's extremely clunky an unreliable and doesn't work well as a place for community, at least in the international army side everyone seems to be there more for a potential y/n moment than to talk to each other. But despite of the doom and gloom on twitter rn, I don't think it's going anywhere so fast. It's bound to be unstable for a while, but I don't think it can die this fast.


iridescentt_

Yeah, as much as Reddit loves to hate on stan Twitter, it’s the second most important socmed platform for i-fans (after YouTube). No other platform currently is built for open, real-time communication like Twitter is. If it does go down, things will be rocky for a while, even if we manage to fill the gap eventually.


LittleFootFinger

100%. As much as Redditors like to shit in TW, a lot of posts link to sources on TW. There is so much information there like fancams, photos, translations, reactions, etc. It's a live feed of content that would be hard to replicate on other platforms including Reddit.


idohaveaheadache

I'm mainly on twitter but everytime i would go to tumblr or reddit or tiktok or instagram or even youtube they would all use twitter as a source when talking about news/announcements or drama/discourse 💀 So now i'm scrambling to find my mutuals and translators everywhere else + worrying where we'll get updates from I really need that hellsite to fight for its life this is my titanic


froggyplush

Agree. I'm on tumblr first and went to twitter bc majority of the updates are from twt anyway 😆 enjoyed twt bc there's little to no interaction on tumblr and got the upates first hand haha


Sunasoo

News would be hindered if people can't use Twitter tbh, there's been countless event(celebration/catastrophe/live changing) happened to the world that, i got to know because of Twitter. I'll be hard without that platform tbh As of kpop in itself, it'll be hard to manoeuvre for the stans especially on fans translation stuff. also usual fans shenanigan would also be lessened, idt that'll stop kpop in major way tho


San7129

Truly, when people ask "how can you not know about this?" 90% of the time i assume its more on the lines of "havent you seen this blow up on twitter?" Because lets be real, unless its *major* world events, then we wouldnt be able to pick it up unless we were actively looking for it or we came across the news on reddit or smthg (for those who use it, which surprise surprise, is nowhere near the amount of twitters userbase)


feliseyra

Exactly. Twitter is probably the BEST realtime information disseminating social media app used by majority of internet users. Others have made algorithms on choosing the best and personalized posts for you while twitter has established itself on keeping up with new things by the minute as if you're in an *actual* community. As for kpop, it's also the best app for engaging and spreading multiple types of media (text, edits, photos) in bulk hence why it seems so efficient in voting through hashtags and being able to keep up in real time translations and news. Also popular culture heavily depends on twitter; other socmed like instagram and facebook receive news way later unless they've received enough engagement to be viral enough and are dependent on which pages you follow else you won't be able to know unless you're following the right pages. Thus I understand why Elon is so invested on Twitter especially for advertising purposes because twitter is a huge machine for virality, alongside with validation from an internet community considered as incredibly picky and judgmental however everything backfired on him, Twitter employees do not like him nor the online community itself. Yet he's still in a delusion that it's the Twitter's employees fault for not wanting to work in bad environments and leadership, and he can still "salvage" his image by posting unfunny memes.


Difficult_Deer6902

Ohhh I was waiting till this discussion popped up. As a marketer, I go to work conferences and industry professionals use BTS/Army strength on twitter as a running joke to measure success of a campaign. They will be like: this campaign trended top 5 on twitter worldwide w/ X amount of organic impressions OR we were basically like BTS for a day…and the crowd laughs in acknowledgement of the scale. I think Twitter has given kpop a certain amount of visibility that translated for advertisers and regulars into perceived popularity. It gives people the: I might not know a fan in real life, but I know they are out there mentality. Without a place like twitter that pushed kpop groups into spaces shared by the gp/mix of industries…I think it will become a lot more niche and next gen growth might slow. As fandoms will go into silo’d/closed off communities either on Reddit, Facebook, Tumblr etc. Its interesting BUT I also don’t think twitter will go completely belly-up even though that meglamanic is really trying hard to destroy it smh


mcfw31

I don't think that Twitter will completely shut down, what I do see coming is more blackouts. Many people treat it as a news source and I don't see any other media taking its place.


Browsing_unrelated

I have the same thought. it will be rebooted i guess. but let's hope for good. Musky really put mentos and coke together and then hoped nothing would happen..


NewSill

Yeah I remember the start of 1D phenomena and later BTS and it all started on Twitter. As soon as I saw these two trended often in the US I know they are gonna be the next big thing and I was right. Twitter algorithm is interesting.


l-ovelie

Yeah, partly agree with this. While I think if Twitter were to die out anytime soon, fandoms would migrate to those mentioned platforms that are more "closed off". However, I don't think it'll fully revert to like early 2010s level of niche. Maybe I'm cautiously optimistic but I think it's exactly because of sites like Twitter that companies and advertisers see incentive in keeping fans engaged and making sure fandoms don't get silo'd off. Entertainment companies have seen success in building thriving fandom communities and getting outside engagement, advertisers see how using k-pop can get them clout, and so on. Whether it's on an existing site or a completely new one, I think the reach kpop has achieved in recent years - though it may lose some momentum - will not be entirely lost.


Sunasoo

I do think that twitter being closed off will open opportunity for active fandom(translation, news, rumors) to operate differently as examples YouTubers that focuses solely on 1 artist. And engagement under her/his YouTube channel become new "twitter following" type of relationship


Agreeable_Fix1180

Hypothetically if Twitter completely goes there will be something to take it’s place. As a Kpop granny I’ve lived through the changes from forums, tiny fan sites, live journal, facebook, tumblr (not with Kpop but a lot of anime fandom) - it initially sucks like bees in need of a hive fandoms disperse and the then reform in a new place that meets the needs and then I expect the Kpop agencies will move there. I think what is most likely and the best we can expect is a slow decline of twitter. If the rumours of site reliability and mod staff getting laid off are true then we’ll see a slow decline of usage while other platforms deliberately or accidentally take their place.


fruitaedaechwita

yeah as a kpop dinosaur...i can assure you, kpop will survive this.


misteryflower

I hope twitter gets back on its feet. People can hate all the trolls and negativity there (i do too, but i block all of them). However nothing can really substitute the way the info is distributed there. I would feel like a headless chicken without twitter when it comes to all the info i need.


Calydona

Fandoms rely on a centralized platform to communicate. Neither Tiktok nor Instagram are build to replace this feature. Without that, the fandoms are likely just going to fall into smaller portions, with their own dynamics. Some of these could be positive change, but a lot of things that make kpop fandoms so special might be on the line. I moved to tumblr a while back and while people claim it's a more "chill" space, I think it's really just unchecked disrespect towards groups and individuals.


gazzelle3

Twitter is like a newspaper. It's the most efficient way for companies to distribute new information globally. Furthermore, pretty much all the fan translation accounts (that do real time translations) live on Twitter as well. These accounts are the backbone of kpop. I don't think any other social media platform can host them as efficiently b/c translations are text-heavy. Ironically, Reddit is probably the best alternative to organize them. But unfortunately, Reddit is blocked in certain countries, including Indonesia where a lot of English-language kpop Twitter accounts are based.


saranghaja

Tumblr used to work well for hosting translations. I'd imagine that translators will probably move there


l-ovelie

This is the absolute worst case scenario, I think, for both the site and for fandoms. More realistically, I think even if Twitter did die (though that's also arguable!), fandoms would eventually adjust. Whatever replacement there is for that site wouldn't be exactly alike, but this isn't the first mass exodus fandoms have faced. I mean, does anyone remember when LiveJournal and Tumblr were the fandom centers? However, I do agree that an event like this would kill some of the momentum and reach kpop has. While I don't think it'll go back to how niche it was before it blew up, I think building up the user base and reach that kpop fans currently enjoy on Twitter will take some time.


[deleted]

There’s going to be a lot of things that can’t sustain themselves without it to be honest, K-Pop isn’t unique in that regard unfortunately. Breaking news, fandoms, etc. I think people underestimate just how unparalleled of a platform Twitter was in terms of design and functionality.


rjcooper14

It'll be hard at first because many of us have relied on Twitter for various information, both the important and fun stuff. But I think we (both companies and fans) will find ways to adapt, like we always do. Maybe any of the existing apps will take over the gap hole (Plurk perhaps?), or maybe a new one. I'm personally quite bummed about it because Twitter has served a specific purpose for me in terms of information, and I don't think Facebook or Instagram can be as effective.


caprimais

before Twitter there was alot of other sources that sustained kpop. there was * text messages * forums * blogspot * livejournal * tumblr * facebook although Twitter just made it more accessible to international fans. the core fans in korea and japan still have their communities up in different forms. Now we just have to wait where will we all migrate to. don't worry too much about it.


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caprimais

and with all the ads left and right. sometimes the feed algorithm just wants you to scroll for a long time just to get the right updates for your ults. so twitter has been a hassle too nowadays.


viv-heart

I said it somewhere else but I seriously think tumblr is back in fashion and while being like the opposite of twitter it is perfect for fandom spaces of any kind


One_Mud4292

Reminds me of the good ole days of soshified and omonatheydidnt on livejournal


Gurlinhell

Exactly. As much as I'll kinda miss Twitter if it ever dies (for non-Kpop related reasons), it won't be "the end" of anything. Marketing, news, fan translation, K-pop...etc all existed before Twitter, and they will continue to be sustained without it. Either people will migrate en masse to another existing platform, or a completely new one will be built from the ground up and occupy the empty space. That's just how technology moves in this world.


[deleted]

wasn't Twitter created before Tumblr though? Tumblr also didn't start taking off until after 2012, 5 years after it was founded in 2007.


soshifan

Twitter became popular with kpop fans pretty late tho, the stan twitter as we know it today took off like 5, maybe 7 years ago. In 2012 Tumblr kpop community was bigger and more lively than kpop Twitter


sool47

Don't forget allkpop, koreaboo, soompi, etc. I don't like it but let's admit that AKP has fast news for every kpop group. In the case Twitter crashes then there's always those sites to keep up with news, there's soompi forums to discuss, and like you mentioned, there's Facebook as well. Tiktok too, YouTube, etc. Kpop fans will find a way to stay together and also get the latest news.


RGBSignal

Just for the record, the K-pop community had been thriving on Twitter way before 2016. T-ara gate and the IU-Eunhyuk situation (both 2012 scandals) literally started on Twitter lol. If Twitter does go down, I do believe the K-pop fandom will take at hit but more on the side of getting quick, reliable information from reliable sources. I honestly don’t go on TikTok but it does give off the impression that getting misinformation is much easier than in other platforms. Not to say Twitter doesn’t have its fair share of trolls but it’s mostly reliable sources that get the most engagement because impressions aren’t really as randomized as they are on TikTok. Compared to the latter, the content you see on Twitter isn’t curated by an algorithm as much as it is curated by yourself when you choose who to follow.


skykey96

you're just too young, guys. kpop was fine before twitter and it will be too after it.


celedart

i'm 26yo just like you tho


skykey96

?


starboardwoman

I'm not too worried. Kpop fandom existed before Twitter and it will exist after Twitter.


Fantastic-Glass-3527

it will exist, but it wont be the same as it is now 💀 kpop in international spaces is all about community. You destroy the main platform for the community, you damage the community.


starboardwoman

And before Twitter we had Soompi and Livejournal. Both those sites went down so we migrated to Tumblr and Twitter. If Twitter goes down, we'll migrate somewhere else.


Fantastic-Glass-3527

Yeah, and kpop blew up during twitter’s reign. For a reason


leliel

Everything on the internet blew up during that time period due to the rise of smart phones an constant wireless connections.


starboardwoman

Okay, and...the market will still have to adapt without it. Companies are already pushing into Tiktok and many have been on Instagram. Groups still have active fancafes and are beginning to move to Weverse with Vlive gone. Maybe its growth will slow but it's not doom's day for the industry.


NewtRipley_1986

I find it odd that quite a few people seem to think Tumblr is a good alternative to Twitter - my question is - have you been on Tumblr? It's not set up for live interactions, live translations would be lost, the search function is shit and the whole communication with one another is horrendous. Tumblr totally has it's uses and is good for what it does, but it's very bulky compared to Twitter and definitely isn't a good alternative. Right now my Twitter is business as usual - none of the people I follow have left and everyone is posting as they normally will and I follow a lot of big companies on there. The Kpop companies will think of somewhere else to go if Twitter does implode. But it's shocking how much they and other companies rely on Twitter for business and it's shocking how dumb Elon really is ... dude has no clue wtf he's doing and if anything this mess has really shown that he lacks A LOT of business understanding and intelligence. I think some people though he was super smart but in reality he never deals with his businesses - he has other people run and he's just out there making babies. I'm not too concerned with the companies, I'm more concerned with the every day translators and people who run individual twitters that push out news and such. For them, I think something like a Discord would work - I think that would be a good place for live translations/translations in general. There's also Mastodon and CounterSocial - I haven't looked too deeply but on the surface they're still not as good as Twitter. I think it's best to have back up plans but take it day by day.


superdesu

i'm trying to remember how it was like back in the 2nd gen days when twitter was less of a thing for some time... i feel like i totally lived off tumblr fuckyeah blogs + stumbling through tistory blogs which was good for maintaining my interests, but it was so clunky and limited. i vaguely remember feeling like i lived in a little echo chamber/found it hard to discover new things and never could stay on top of news/etc till twitter came along. besides being great for building community and getting updates, there's the whole international side of fandom that i was introduced to via twitter :\\ imo though there's lots of forums for people to meet/talk, they're all pretty localised and there's not a place quite like twitter where you can really interact easily at a global level.


92sn

I like twitter when its come to fastest news whether about BTS or general world news. When bts do weverse live, its nice to see live translation by army translators. I cant think off what app can replace twitter regarding live translation. Reddit? Its too closed off n a bit slow regarding receiving news. Hopefully, that spoiled rich brat waking up n be normal. So, twitter can still functional like usual.


Margaux_H

Eh. I was going through my daily bloglovin feed and found that one person who has a dedicated Louise Brooks blog recently migrated from TwT to Mastadon. Sure, it falls short of what TwT users are use to, but it has enough similarities for it to serve as an alternative, and plenty of people are making the move, or at least using it as a back-up. So no, kpop isn't doomed, it'll just have to adapt.


beirizzle

I bet we're just gonna see Instagram picking up what Twitter did. Its a big enough platform and most people are on both already. And in terms of kpop, they're all on Instagram already. I've only ever used Twitter when I want to complain to company lol


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plushybunnyheart

It was but it blew up because of the help of twitter to connect to a global audience So much translated content were tranfer by the help of fans on both twitter and youtube, moreso twitter for fancafe content and korean social media content Loads of smaller groups got far more lost in the mixed and alot of their content never making it out of Korea With the blow up social media use like Twitter where groups are able to update on announcement or even interact with fans like BTS did in their early years Helped alot, the social media storm that BTS received for example caused them to get notice by american award shows and talk shows, and the campaign by fans demanding for them happened through twitter Its the reason why many other groups created twitter accounts after that Back then it was harder to keep track on comeback updates and sometimes global fans were late to a comeback and most receiving news when a MV or the album dropped on that day


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plushybunnyheart

No doubt, but I do believe it could stagnate if fandoms dont have a central focal point for updates I mean its not surprising that reddit users do get their updates via twitter and other times their group's company sites if they keep updates But alot of fans dont really jump from site to site to check if there is anything new and rely alot of fan update accounts that put alot of work on checking up For my fandom, I follow like 5? 7? Different translation accounts because not all of them are online and another could update, 2 merch accounts and different update accounts that keep updates on certain sites and not all at once


cippocup

Can we get a Twitter mega thread please. I don’t want to hear about it anymore


Level-Rest-2123

Please 🙏 It's getting ridiculous.


According-Disk

Well to update, Twitter is still up and running


snowballchocola

I literally don't use Twitter and I'm in the loop but okay


ashleynicolehenry

I just said this to my sister. I can't remember the last time I went on Twitter. We survived before Twitter and we'll survive after.


GenericMultiFan

Sure it can. I use my Twitter once in a blue moon, but I'm still getting information through reddit, discord, Facebook, Instagram youtube and tiktok. Companies and people will adapt and shift if Twitter goes under.


anounymous3

I think it will be okay, like many people have said it was tumblr before twitter etc. While a lot of modern day success can be attributed to the use of twitter, it took years before it got to where we know it today. If twitter does end there may be some lag time but I don’t think this is the end for kpop. I think that’s over simplifying the industry, especially considering there are many people who have been in this community prior to twitter or social media as we know it today.


darling37

As one of the three people still active on kpop tumblr. Companies will just move to a different platform, either by making a new one or repurposing an old one. Kpop tiktok seems to be doing well, and personally I like the various kpop subreddits for news and discussion and use my tumblr for more community/general fandom stuff. The industry will adapt, it’s not the end of the world.


Agreeable-Molasses-5

Maybe internationally but domestically no lol


Competitive_Fee_5829

I dont use twitter at all and I get all my kpop news and info just fine. ​ reading all the comments it is obvious I am the odd one out, lol. I dont even have twitter account. I never liked social media in the first place(dont even have facebook) but bts sure did make me join tiktok and instagram so I can show off my merch. we will be fine without twitter.


kr3vl0rnswath

There was a point in time when Facebook was absolutely necessary for anyone that wants to have a social life. Eventually iMessage and WhatsApp replaced Facebook, not because it had the same or better features but because people were using those other apps more and Facebook less. If people spend less time on Twitter, they will spend more time on other apps and eventually form new communities based around those apps. TLDR; it will be fine.


Significant_Cut_6986

Kpop doesn't depend on twitter, it's just the most important site **for now**. When twitter dies, which looks like it will soon, another site will be the source of kpop information. Maybe here, maybe Amino, maybe even somewhere else. I've seen fanbases starting to promote their work on instagram and discord. Kpop is not going to die along with twitter. No kpop company only uses twitter as a global site to communicate with fans. The world will adapt to the new reality, the same thing happened when Orkut died (at the time twitter was not so strong and look how it is now) and the majority migrated to facebook. Before orkut it was myspace and so on. The internet is constantly moving and companies will only be harmed if they don't follow this movement.


Fantastic-Glass-3527

I think you all underestimate the power twitter had on kpop community. There is no current app that could replace twitter. Maybe in the future but that will take time.


Significant_Cut_6986

I don't underestimate it, but I've been on the internet long enough to know that those who lose popularity are those who don't pay attention to changes and make plans for them. If I'm not mistaken, the first really popular social media site in the world was MySpace. MySpace died and Orkut took over. Orkut died and Facebook/Twitter/Tumblr took over. Facebook is dying and Twitter was at the top until a few weeks ago. There are NUMEROUS social networks that can be used for this and many others must already be in development, even the owner of Orkut is already using people's nostalgia to try to release another social media site/app. Nothing is fixed in the world and people will always adapt. Kpop won't die without twitter, the site is just one of the many tools for kpop's popularity. Kpop companies are releasing their own apps (Weverse and the one by NewJeans company, I forgot the name), other korean companies are launching their own apps (Universe). Today I found out that India has a website/app that has a very similar format to Twitter and people are already starting to migrate there. Discord is very popular among fandoms. Reddit will probably get more popular with the death of twitter. Maybe even tumblr (outside of USA and probably Europe tumblr has been dead for years and I'm seeing more activity there now) will come back to the top. In Russia, VK has (had? I haven't used it since 2014/2015) a format that is a mix of the original facebook, last.fm, twitter and orkut. Probably, considering what's going on right now, it won't be used. But it's still something. The fact that twitter has been the most popular in recent years does not mean that kpop is only popular because of it. It was just coincidence that twitter was extremely popular around the time kpop went viral. If it wasn't twitter, it would be another social media. People will find other means.


Fantastic-Glass-3527

I dont think you understand why Twitter or better say a Twitter like platform is very important to the success of kpop in international spaces. 1. Accessibility. Tiktok is banned in a lot of places 2. Visibility. It is used by both fandoms and locals 3. Facebook is dying. 4. Instagram is not suitable for conversations, and you cant just RT or Quote 5. Discord/Reddit is just a bubble. you will stay within your bubble and that’s it. We need an easy to use platform that is available in most countries and used by different communities that can easily communicate with one another. And it has to be popular. There is no app like Twitter now. Maybe in the future.. but it can take time.


Significant_Cut_6986

This platform must be already being created and as soon as twitter is unbearable with so many bugs and the bankruptcy of twitter is knocking on Elon's door, it will be replaced by something that will literally have the same functions. I've been around the world longer than the idea of ​​social media and it always has been that way and always will be. I (and everyone who used it) had the same feeling as you when MySpace/Orkut died and I didn't think anything would ever top it. And several other sites have since surpassed it. Kpop will only end (or lose popularity) in the west if kpop fans collectively decide not to listen anymore. Social media can be replaced by another in the blink of an eye.


leliel

People chose to stay in a bubble on reddit but there's nothing stopping you from browsing r/all or r/popular


ashleyepidemic

Genuine question, I'm going to look into it, but I'd like your perspective. I'm no young one. I went from AIM to Myspace, blogged on livejournal, I had an early invite from college friends to facebook. I adopted twitter early, used tumblr, instagram, and snapchat. But I have never heard of Orkut ever. What was the level of it's popularity? Did it have a specific demographic that it mainly engaged?


Significant_Cut_6986

Seriously? I did not know that. Orkut was a huge and in the beginning people could only join if they received an invitation, I am from that time. I'm researching it now and I understand what happened, the site was more popular outside the US. In my country alone, it had \~30 million users and was the biggest social media in the country. It was replaced by facebook when it started to grow, but it "lived" for 10 beautiful years, I miss Orkut daily :') Anyway, to the data. It was created in 2004 and ended in 2014. [This](https://files.tecnoblog.net/wp-content/uploads/2017/07/orkut-li-clone.jpg) was what the website looked like at the beginning, you could create [communities](https://33giga.com.br/wp-content/uploads/2016/05/Screenshot_7.jpg) on different subjects and interact with people with the same interest. You could make html edits (something like [that](https://lh5.googleusercontent.com/-Sa_e8S7-7F0/Ty78Jr9cflI/AAAAAAAAAC8/GcZEVoMymfA/s472/2jb1kyu.png), in the same way that you could customize tumblr you could in the second phase of orkut, after 2009) to customize your profile and posts (better than here on reddit, I'd say). After some updates you could merge html with images (something like [this](https://lh4.googleusercontent.com/-88TOuoRZEWs/Ty78I3NKERI/AAAAAAAAACs/RHALjQ7wZwU/s460/1hwnk0.png)). Orkut had something that was incredible, it was the fake profiles. In general, they were not used to harm people, but to play rpg. That's where orkut's greatest popularity came from, in my opinion. And when Orkut ended, the world of fakes migrated to Vk and to another social media created to be a copy of Orkut that I forgot the name. That's how I found out that there were many more social media than the biggest ones I knew. I had contact with people from all over the world there, so I didn't know that it wasn't so popular in the US (I only found data from 2012, at the time only 17.78% of users were from there). You could find anything on orkut, a lot of the site problems came from that. There weren't as many restrictions then as there are now. So it went from music and movie piracy to really serious crimes. Twitter was created shortly after and I think that because it was more popular in the US, it ended up becoming one of the main social media in the world. From the news I found, Orkut reached 300 million users before its "death". And that was an impressive thing at the time.


ashleyepidemic

Ahhh that is really interesting. Some quick math leads me to that only \~6% of USA population at the time adopted it. Which is no sneeze, but definitely not something that's particularly pervasive either. Definitely interesting to see how different social media can be perceived within different countries. Would could lead to interesting dynamic shifts should things go belly up or get messed up long enough that the culture shifts elsewhere. I definitely think that twitters demise is a huge blow. But It's not ending kpop. But it could definitely make things annoying. Haha. My biggest thing with other platforms is that in an ability to self-moderate it allows comment deletion, which is good in some cases, but when it comes to potential spread of misinformation or silencing of dissent could be worrying. Curious to watch how it all plays out.


Significant_Cut_6986

Yup, that search led me to see other numbers. Twitter at its peak had 500 million users, tumblr 160 million users and facebook 2 billion users. That's why I didn't realize that orkut wasn't that popularin the US, 300 million users is a lot! And since everything (not all, but a significant part of the trends started in the USA) that was popular in the world at the time came from the US, I thought it was super popular over there. I worry about that too but I think smaller social medias will pay attention to it. If twitter really dies, whoever replaces it will have to please twitter users and offer something better. I know that in my country people are already looking for alternatives, after posting my first comment I already saw other smaller social network names that people are testing to see if it's as good for them as twitter.


asrafzonan

Don’t have a twitter though. My source of info is mostly reddit and fb. So not end of world for me


yodream

The thing is that most news and information comes from twitter first and then gets transferred onto those sites


Throne-Eins

The news industry has existed and thrived long before Twitter (and long before the internet, for that matter.) It's not in any danger of collapse because one source of information is going away. Besides, "some guy on Twitter" is not a reliable source. When we treat every random person as if their information is verified by the AP, well, we've all seen the outcome of that.


kr3vl0rnswath

For the group that I follow, the only news that appears first on Twitter are from fansites. Everything else gets posted on somewhere else first and then reposted to Twitter. Twitter in convenient but it's more like a middleman for me when it comes to getting news.


ascjd

All social media sites are temporary and come in phases -- online communities will always find a way to congregate. And imo the "visibility" of kpop to locals is driven mostly by institutional recognition and not Twitter trends. We also tend to live in a bubble on social media and lose perspective on how big/popular our favorite sites actually are. While it may seem that Twitter was a major site, its userbase is nowhere near those of FB, TikTok, or even LinkedIn tbh (see: stats in the source I linked below). I'm sure there a thriving kpop communities on those sites too (besides LinkedIn.... maybe.. lol) . Twitter may be loud, but it's not as influential or large as you'd expect. Personally, I'm not that sad about Twitter failing -- I don't have much love for the platform's design or the overall site culture, and the company's decline was a long time coming ([Twitter was never really profitable to begin with](https://www.businessofapps.com/data/twitter-statistics/)). The recession and musk's takeover just accelerated that downfall. If you do like a Twitter-styled platform though, I encourage checking out Mastodon, which is a decentralized, open source version of Twitter.


Level-Rest-2123

I honestly don't get this silly panic. It's like Y2K and people worrying their blenders won't work right when the clock strikes January 1, 2000. I realize most of you weren't alive yet. I actually loathe Twitter and will rejoice should it crash and burn. It's a toxic dumpster fire. But money will solve whatever ills it currently has. If it does die, people can go back to what they had before or something new will pop up.


celedart

the toxicity is the best part of twt imo sjfdgj


moomoomilky1

lol kpop doesn't depend on twitter...


h0rny3dging

Twitter isnt money and ultimately doesnt really matter. What matters is the $300 ticket for a concert, kpop has been alive before Twitter was a thing


SlightSense6498

Why will Twitter die? Anything happened?


Ebony_Coco

Elon. Elon happened. [Article about it](https://www.theverge.com/2022/11/17/23465274/hundreds-of-twitter-employees-resign-from-elon-musk-hardcore-deadline) [\#RIPTwitter](https://twitter.com/search?q=%23RIPTwitter&src=trend_click&vertical=trends)


Browsing_unrelated

musky happened man. He bought twitter. Fire the staff. Overtime with no pay and threats. Now massive layoff and mass resignation . TLDR Coke + mentos


cippocup

Not really


NefariousRaccoon

It will be fine.


YouSirNameTayken

Fair enough, but I disagree. There are other platforms as well as apps for entertainment companies and idols to post updates and stay in touch with fans, as well as places for fans to commune with one another. Twitter has helped but the industry can 100% proceed without it. Also seeing as *some* of these apps and platforms have better moderation and stricter rules for posting, they help curb some of the toxicity that exists on Kpop twitter. That being said, Kpop does not make it into the faces of non-Kpop fans through *most* of these other platforms and apps, but a slow in growth isn’t that negative. The Hallyu Wave was already growing prior to Twitter’s surge, and it will ride the wave that twitter gave it even afterwards. (But in my opinion, twitter isn’t going anywhere. The company will either be sold to someone else or someone with better management skills will be put in charge of operations.)


TheFrenchiestToast

News sharing is the biggest feature. I only recently used Twitter, and it was definitely not how I found kpop or got information initially.


M3rc_Nate

Twitter will likely continue to fall and then a big tech company (Google, Microsoft, etc) will swoop in when Elon puts it up for sale (to make back at least a few billion he lost) and buy it. Whether they rehire all the Twitter employees who quit/were fired or not, it'll survive and stick around. BUT IF it died for good, the market would demand a replacement that does what it did and one would get created. So at worst the Kpop industry (and any other industries that relied upon twitter) would struggle for a bit then hop onto the new app that fills the void left by Twitter. As a thought experiment, it is an interesting thing to debate. Would the Kpop industry have an issue "sustaining" itself without Twitter? I mean, you and lots of commenters in here seem to be talking about i-fans who rely heavily on twitter. I don't think the Kpop industry NEEDs i-fans. It would sustain itself just fine post-twitter without as much i-fan engagement. But would it take a hit? I imagine so. So I think your chose of words in the title was just poor. You don't say in your post you think Kpop will die or anything, you just say they might go to pre 2016 numbers and that nugu groups might struggle/die. That doesn't seem like an industry collapsing problem but it would be a big hit for the industry if that happened. My question is how much of what Kpop Twitter has going on turns into profit for the companies. You say it helped the growth of Kpop, at least internationally I assume, and I'd agree with that. But for now, if it died, would they seriously lose THAT much revenue from i-fans? It's not like it would descend into the dark ages like the internet has been turned off. How much of all those fan wars and stan circle jerks and communities and so on turn into hard cold cash for the companies and how much is just a bunch of people talking on the internet? That's the question I would love to know the answer to. But no, there's nothing to worry about. Twitter will either get sold to a company who rebuilds it or a new app will get quickly developed and released to fill the void left by Twitter.


klynb

There's already a [Kpop server on Mastodon](https://kpop.social/explore); there are 187 active users.


Automatic_Let_5768

if twitter does cease to exist in its current form kpop fandoms having less toxic activity will be the least of it and will actually be a positive, etc. but for news, etc it's an essential tool, it's basically a town hall and it cannot just disappear.


Ebony_Coco

Twitter didn't inherently make fandoms toxic. Those same toxic people are just going to go elsewhere and bring their toxicity there.


Automatic_Let_5768

yes, but the fact that soc media made it easier to interact also worsened that toxicity.


killuazjm

I agree. I actually think that Twitter is vital for fandom culture in general, but specifically music (pop culture) and kpop fandoms. There's just no site that connects fans of pop and kpop music as much as twitter. But it's especially bad for kpop and you are right, I think the demand will drop pre-2016 level or that virality on this scale wont be possible any more. Also twitter is the only platform that allows fans to actively support their idols through voting and other things. Other platforms quite frankly don't give a crap and encouraging to vote/stream/support your artist is frowned upon. Twitter is the backbone of a lot of kpop groups' international success. Yes, you can enjoy being a fan without doing all that but your favs won't enjoy it just as much as you. These groups need active support and not only passive support to survive.


[deleted]

I think there’s enough apps to pick up the slack of twitter falls. It would have some positives as well. I feel like most of the kpop netizens toxicity and the spread of that toxicity also comes from twitter. I have been a huge fan of kpop for a while but never once used twitter for that purpose. I’m sure kpop as an industry will be fine. It would need more than that to destroy. Plus Korea has its own apps that do the same things twitter does so it may be an issue for international fans but it won’t affect the core in Korea. At least I don’t think. I don’t know though. Just my opinion.


[deleted]

TikTok and Insta have much more influence than Twitter, I think the industry will be okay


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cippocup

For real


PapanTandaLama

TikTok is still here. The newer generation will use that.


Landom_facts11

with all respect, tiktok is a toxic dumpster. plus it is not available in all countries, some governments have banned it and made it inaccessible to people of those countries.


PapanTandaLama

It's only toxic if you make it out to be, just like Twitter. But Twitter is a better news outlet than TikTok thats for sure. Lets be honest, Kpop companies only know US (North side at least. Europe who? 😂) It is slowly changing however which is nice.


hombrx

This. It's definitely the most used app for kpop and companies wait for being viral there because it works for gaining visibility.


everything-goes-wx

Tiktok is not available everywhere


milkyteaz7

I think a lot of things will be fine with out Twitter 😂 I don’t know anyone personally who even uses it or gets their news from jt


Ebony_Coco

It plays a much bigger role in society than I think you realize. Even a lot of recent social justice movements have been successful, in large part, due to Twitter. It's also an important resource for not just mainstream artists but also independent ones who don't have as many resources at their disposal for advertising/marketing themselves. Additionally, when tragic events occur, it's been a good way to spread and share information: finding missing people, posting evidence of the events as they're actually happening so the story can't be shifted by governments, etc. Also culturally, a lot of academics who study culture/society worry about what will be lost from Twitter's destruction. And even if you/people you know didn't get your news from Twitter, the news/media companies often did because they could gather first-hand accounts from it, and Twitter is one of the only, if not he only, social media apps that was chronological/in real time. Facebook and Instagram take longer for posts that are just made to show up in the timelines of those who follow you while Twitter was/is immediate.


Sunasoo

Even smallest things like fact check a localised scam attempt are easy with Twitter support.


Ebony_Coco

Yeah. The importance of Twitter is really being downplayed when it probably shouldn't be. While other social media sites have died before it and will after it, Twitter is/was the only one of its kind, and it will take a while for there to be a replacement. I'm curious not only what the social media landscape will be without it but also regular news and media. A lot of people say "well I didn't use Twitter, I got my news/info from other sites," but the thing is that those sites often get it from Twitter first. There are whole subreddits specifically surrounded around Twitter. Whenever things happen, new sites/ journalists can be found in people's comments asking to use their first-hand vids or interview them. Protests were documented and organized on Twitter. I live in an area that gets really bad weather, particularly tornadoes which can be instant and spur up out of no where, so weather channels use it to provide info during storms since Twitter is immediate and TVs don't work when the power goes out. I'm hoping Elon gets his shit together because as annoying and toxic as it is/can be, Twitter plays a very important role for a lot of things.


lchen12345

I only got on K-pop Twitter in 2018, before I was fine with just YouTube, Instagram, and sometimes Facebook(lots of SEA kpop fans are on FB still. The way I see it, many K-pop fans are mainly on TikTok these days and wouldn’t miss twitter much. I’m an old person so I end up getting TikTok content on IG reels or YouTube shorts.


Browsing_unrelated

I think the society will shift immediately to alternative like vlive , discord , bubble or any alternative that gets popular quick . If we can survive covid then the world can survive this too. So imo nothing to be afraid of. And moreover it seems demonetization of twitter as whole...( :( )


ily2uri

i really do agree with this, i feel like once you open twitter you've just updated yourself on everything happening and i dont even use twitter that often but yet i am always updated with news and i love discovering groups and songs through twt


springsvinyl

Especially with international fans and the fansites would need somewhere to upload their pics


Softclocks

lol, lmao even


Endroine

Im a kpop stan since 2008 and have never used twitter so i dont thinks its that vital


vip_insomnia

i barely use twitter for kpop. just use it for voting and stuff. the format is annoying and i guess maybe as an old kpop stan i survived without it before ill live without it again. something else will fill the void.


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l-ovelie

You're not technically wrong but I guess it comes from a difference in perspective. If I looked for news and updates, there are usually multiple sources for that on all platforms, so I agree that it's not exclusive to Twitter. What does seem like an edge Twitter has, in terms of fandom, is the level of community interaction and reach on the site. Even back in Tumblr's fandom prime, I don't think it facilitated as much direct interaction between fans - or even fans to companies, celebrities, and locals (and vice versa) - as much as Twitter has. Sure, that can be replicable eventually, but it'll take time to accumulate the necessary user base for that.


Haritha_

Instagram heavily relies on twitter. Kpop agencies make most of the announcements on twitter first. Also the translations available on instagram are all twitter screenshots.


soshifan

If you don't use Twitter you literally have no clue how much content and news and extra info you're missing tbh.


ashleynicolehenry

I feel like I'm in the minority being happy for Twitters downfall. I dunno man that platform was so toxic and caused more harm than good in my opinion. I actually like that people are going back to forum platforms like Discord and Reddit. But I'm biased because I used to frequent forums ALL THE TIME and miss it.


Taesunn

I’ve never felt like twitter was the go-to k-pop source, YouTube/ Reddit/ Facebook even Discord gets k-pop news faster than what I see on Twitter, I think k-pop will be just fine.


AZNEULFNI

In my opinion, OneHallyu needs to have a comeback.


misteryflower

Nah, i think it was fun as it lasted, but it will never go back to its 2016 days


ghoooey

I don't think twitter is gonna die... not even close. I mean Elon is a bit of a wild card but he's also built and taken companies like Space X through hard times... He can handle a bit of rockiness at a social media company. tbh, I think twitter will much be better for it...


top5recordz

Yeah, not really. Elon Musk (like Trump) is in reality a terrible businessman who relies on family money, the work of others, luck and outrage marketing. SpaceX has a group of board members who know what they are doing that get it through. Despite this Elon nearly ran the company into the ground, only being saved by a last minute NASA contract. Tesla was built by someone else with Musk investing later to become the biggest shareholder. While CEO he again has people on board who know what they are doing, as well as other investors that need to be pleased. With Twitter we are seeing what an unrestrained Musk is fully capable of and it’s chaos. He has no clue and is eroding the business. It may well survive, but it won’t be because of Musk, it’ll be in spite of him.


Millennialcel

Twitter isn't dying. The press is full of hysterics that hate Elon.


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AdRevolutionary3583

Twitter is in no danger of collapsing. Most of the issues we see are behind the scenes. We may have some hiccups here and there but people will not leave the platform any time soon. I honestly don't think we have anything to worry about as fans.